Björn Borg

Report Publication Announcement • Mar 21, 2012

Stockholm,!Sweden,!21 March!2012

Press!release

Björn&Borg's&annual&report&2011

The!annual!report!for!2011,!Swedish!version,!is!now!available!at!Björn!Borg's!website,! www.bjornborg.com.!An!English!version!will!be!published!shortly.

For!further!information,!please!contact:! Björn!Borg!AB,!phone!+46!8!506!33!700

The!Group!owns!the!Björn!Borg!trademark!and!its!core!business!is!underwear.!It!also!offers!sports!wear,!footwear,!bags,!eyewear!and fragrances!through!license.!Björn!Borg!products!are!sold!in!around!twenty markets,!of!which!Sweden!and!the!Netherlands!are!the!largest.! The!Björn!Borg!Group!has!operations!at!every!level!from!branding!to!consumer!sales!in!its!own!Björn!Borg!stores.!Total!sales!of!Björn!Borg! products!in 2011 amounted!to!around SEK!1.7 billion,!excluding!VAT,!at!the!consumer!level.!Group!net!sales!amounted!to!SEK!537 million!as per!December!31,!2011,!with!131 employees.!The!Björn!Borg!share!has!been!listed!on!NASDAQ!OMX!Nordic!in!Stockholm!since!2007.