AI Terminal

MODULE: AI_ANALYST
Interactive Q&A, Risk Assessment, Summarization
MODULE: DATA_EXTRACT
Excel Export, XBRL Parsing, Table Digitization
MODULE: PEER_COMP
Sector Benchmarking, Sentiment Analysis
SYSTEM ACCESS LOCKED
Authenticate / Register Log In

Björn Borg

Quarterly Report Feb 23, 2024

3142_10-k_2024-02-23_0ddc983b-b83c-418e-abe0-85858b834446.pdf

Quarterly Report

Open in Viewer

Opens in native device viewer

Björn Borg AB ¸ Year-end report JanuaryDecember 2023

Strong development for own e-commerce

OCTOBER 1 DECEMBER 31, 2023

  • Group's net sales amounted to SEK 197.6 million (198.4), a decrease of 0.4 percent. Currency neutral, net sales decreased by 3 percent.
  • Net sales for own e-commerce increased by 46 percent to SEK 45.5 million (31.2), sales for own e-commerce and e-tailers amounted to SEK 92.8 million (77.4), an increase of 20 percent.
  • The gross proĥ t margin amounted to 56.8 percent (52.1). Currency-neutral, the gross proĥ t margin amounted to 56.2 percent, an increase of 4.1 percentage points.
  • Operating proĥ t amounted to SEK 20.2 million (7.8), an increase of 160 percent. Currency neutral, the operating proĥ t amounted to SEK 17.6 million, an increase of SEK 126 percent.
  • Proĥ t after tax amounted to SEK 15.0 million (5.3), a increase of 183 percent.
  • Earnings per share before and after dilution amounted to SEK 0.59 (0.21).

JANUARY 1 DECEMBER 31, 2023

  • Group's net sales amounted to SEK 872.3 million (835.2), an increase of 4 percent. Currency neutral, net sales increased by 1 percent.
  • Net sales for own e-commerce increased by 36 percent to SEK 154.0 million (113.4), sales for own e-commerce and e-tailers amounted to SEK 358.2 million (307.5), an increase of 16 percent.
  • The gross proĥ t margin amounted to 54.0 percent (50.8). Currency-neutral, the gross proĥ t margin amounted to 54.6 percent, an increase of 3.8 percentage points.
  • Operating proĥ t amounted to SEK 100.6 million (72.9), an increase of 38 percent. Currency-neutral, the operating proĥ t amounted to SEK 95.5 million, an increase of 31 percent.
  • Proĥ t after tax amounted to SEK 76.0 million (50.9), an increase of 49 percent.
  • Earnings per share before and after dilution amounted to 3.02 (2.02).
  • The Board has decided to propose to the annual general meeting a distribution of SEK 3.00 (2.00) per share, equivalent to a total of SEK 75.4 million (50.3). In addition, the Board has decided to propose to the AGM that the AGM should give the authorization for the Board to buy back the company's own shares.

QUOTE FROM THE CEO

"The highlights from the last quarter of the year were, without doubt, the strong development of our own e-commerce which grew by 46 percent, as well as the considerable improvement in our operating proĥ t, which increased by 160 percent," comments CEO Henrik Bunge.

SEK million Oct-Dec
2023
Oct-Dec
2022
Full year
2023
Full year
2022
Net sales 197.6 198.4 872.3 835.2
Gross proĥ t margin, % 56.8 52.1 54.0 50.8
Operating proĥ t 20.2 7.8 100.6 72.9
Operating margin, % 10.2 3.9 11.5 8.7
Proĥ t after tax 15.0 5.3 76.0 50.9
Earnings per share before dilution, SEK 0.59 0.21 3.02 2.02
Earnings per share after dilution, SEK 0.59 0.21 3.02 2.02

CEO comments

The highlights from the last quarter of the year were, without doubt, the strong development of our own e-commerce which grew by 46 percent, as well as the considerable improvement in our operating proĥ t, which increased by 160 percent to SEK 20.2 million (7.8).

In terms of sales, however, the last quarter of the year did not live up to our plans. Admittedly, our total revenue increased during the quarter but currency neutral, our net sales decreased by 2.7 percent. This depended entirely on very weak sales to our distributors. We can do better, and growth is now a clear focus for us.

The global environment also continued to be challenging during the fourth quarter of the year. Household consumption decreased throughout the year in all our markets. Despite this, we saw an increased demand for our products, not only at the wholesale level but above all in our own e-commerce. We also saw several clear signs that our brand was strengthening. Our strategy is right, and we are taking clear steps in the right direction to reach our goal to become a global sports fashion brand.

Our various product categories developed very diĤ erently during the quarter. All categories grew strongly in our own e-commerce, where footwear increased by 104 percent, bags by 80 percent and sports apparel by 53 percent. Totally, for all channels, we saw continued strong demand for our sports apparel, which grew by 17 percent. Footwear and underwear, on the other hand, decreased in the quarter, mainly due to the weak development of our distributors. Bags were in line with the previous year, and the other smaller product groups grew by 3 percent.

We continued to see great strength in our well-developed channel strategy. This became particularly clear during the fourth quarter of the year, where the very strong development of own e-commerce made up for many of the losses we saw from our distributors at the same time.

The wholesale channel, which is also our largest channel, grew by 2 percent. Our own channels, both own e-commerce and own stores, developed diĤ erently during the quarter. As mentioned earlier, own e-commerce grew by 46 percent, which was considerably better than the market. This was the result of a very competent team, strong demand for our products, eħ cient marketing and the positive development of our brand. Our own comparable stores showed ĥ gures which were on a par with the fourth quarter of last year. In total, however, our own stores were down by 8 percent in the quarter due to planned store closures, which was fully in line with our channel strategy from 2019. We then made the decision to signiĥ cantly, but in a controlled manner, increase and reallocate our investments to digital channels. Our distributors continued to fall, with decreased purchases to reduce their inventory levels being the main reason. But we also saw a drop in sales from our distributors to their customers.

When reviewing our various markets, we see that our two largest markets, Sweden and the Netherlands, continued to develop well. Sweden increased by 7 percent and the Netherlands by 21 percent. Belgium and Denmark also grew. At the same time, our sales in Germany and Finland decreased. We also saw a reduction in other smaller markets.

During the last quarter of the year, we also carried out our annual anonymous employee survey. It makes me both proud and happy that, together, we have created a workplace which so many think is fantastic. Committed and proud employees are guaranteed to create strong results.

Having said that, I am convinced that we are well prepared for both known and unknown challenges. We have a strong brand, a dedicated staĤ and a well-structured strategy. This will help us continue to grow and develop in the future.

So, let's go!

Head coach, Henrik Bunge

The Group's development

OPERATING INCOME FOURTH QUARTER 2023

The fourth quarter of the year showed an improvement in the total operating revenue, including other revenues, by 0.6 percent to SEK 203.7 million (202.5). Adjusted for currency e Ĥ ects, operating revenue was down by 2.0 percent for the quarter.

CATEGORIES FOURTH QUARTER 2023

The underwear category showed a decrease in sales of 4 percent for the fourth quarter of 2023, where above all, sales to external distributors showed a large decrease of 45 percent, due to weak through-sales in the quarter. Sales to own e-commerce increased by 18 percent, while own stores underwear sales decreased by 9 percent, primarily due to the reduced number of stores. The wholesale business was at the same level as the previous year's fourth quarter.

Sports apparel increased by 17 percent where, above all, sales to own e-commerce continued to grow strongly with an increase of 53 percent. The wholesale business too grew strongly and increased by 28 percent, while sales to external distributors fell by 43 percent.

Sales of footwear decreased by 9 percent compared to the previous year's fourth quarter, while bags were at the same level as in the previous year. For other categories, sales increased by 3 percent.

MARKETS FOURTH QUARTER 2023

The largest market, Sweden, increased in the fourth quarter of the year by 7 percent, where wholesale

operations increased by 2 percent due to strong sell-through at the larger retailers, and own e-commerce increased by 38 percent. The second largest market, the Netherlands, increased by 21 percent. Here too, own e-commerce grew strongly, with an increase of 58 percent. Germany showed a decrease against last year's fourth quarter by 27 percent due to weak sales at the major retailers. Finland was down in the quarter by 6 percent, while Denmark increased by 24 percent. Belgium increased by 14 percent. Other smaller markets decreased by a total of 16 percent.

SALES CHANNELS FOURTH QUARTER 2023

The largest channel, the wholesale operations, showed an increase of 2 percent in the fourth quarter of 2023, where e-tailers within the wholesale operations increased by 3 percent, primarily due to strong development in the Swedish market. Physical stores increased by 2 percent, here again, mainly through strong development on the Swedish market. Own stores decreased overall compared to the previous year by 8 percent due to the company choosing to close down unproĥ table stores. For comparable stores, i.e. stores that were open during both comparison quarters, sales were on a par with the previous year's fourth quarter. Own e-commerce continued to show strong growth and was up by 46 percent, while distributors decreased by 49 percent compared to the previous year, mainly due to lower purchases from Norway.

NET SALES

Fourth quarter, October-December 2023

Group net sales during the fourth quarter amounted to SEK 197.6 million (198.4), a decrease of 0.4 percent. The currency eĤ ect on net sales was positive, and adjusted for currency eĤ ects, sales decreased by 2.7 percent.

The main explanation for the variance between the quarters was that company sales to external distributors decreased as a result of weak sell-through. However, our own e-commerce continued to show increased demand and grew by 46 percent, while the wholesale business grew by 2 percent. For further details, see below under "Developments by segment".

Full year, January-December 2023

Group net sales for the full year 2023 amounted to SEK 872.3 million (835.2), an increase of 4.4 percent. The currency eĤ ect aĤ ected net sales positively in the quarter, and adjusted for currency eĤ ects, net sales increased by 0.7 percent.

The main explanation for the increase for the full year 2023 was that the company saw an increased demand within its own e-commerce, which increased by 36 percent. The wholesale operations also developed strongly and grew by 7 percent. For further details, see below under "Developments by segment".

RESULTS

Fourth quarter, October-December 2023

The gross proĥ t margin for the fourth quarter increased to 56.8 percent (52.1). Adjusted for currency eĤ ects, the gross proĥ t margin would been 56.2 percent. It was primarily a greater focus on proĥ tability in wholesale operations in general, as well as reduced discounts in own stores and own e-commerce, where, for example, certain sale periods were removed, which contributed to the positive eĤ ect.

Other operating revenue amounted to SEK 6.1 million (4.1) and mainly referred to unrealized gains on accounts receivable in foreign currency.

Operating costs in the quarter decreased by SEK 1.5 million compared to the previous year's fourth quarter, above all, through reduced personnel costs since the previous year contained costs for incentive programs, and also through reduced reserves for doubtful accounts receivable.

Higher gross proĥ t margins and reduced operating costs resulted in an increase in the operating proĥ t to SEK 20.2 million (7.8).

Net ĥ nancial items amounted to SEK 0.9 million (–1.4). The change in net ĥ nancial items was mainly attributable to the revaluation of ĥ nancial assets and liabilities in foreign currency.

The period's proĥ t after tax increased to SEK 15.0 million (5.3).

Full year, January-December 2023

The gross proĥ t margin for the full year 2023 increased to 54.0 percent (50.8). Adjusted for currency eĤ ects, the gross proĥ t margin would have been 54.6 percent. It was primarily a greater focus on proĥ tability in wholesale operations in general, as well as reduced discounts in own stores and own e-commerce, where, for example, certain sale periods were removed, which contributed to the positive eĤ ect.

Other operating revenue amounted to SEK 19.5 million (25.8) and mainly referred to unrealized gains on accounts receivable in foreign currency.

Operating costs increased as planned for the full year 2023 by SEK 12.7 million compared to the previous year, above all, through increased marketing activities. However, lower personnel costs had an opposite positive eĤ ect on operating costs.

Higher sales, higher gross proĥ t margins and planned, increased operating costs compared to the previous year, resulted in the operating proĥ t increasing to SEK 100.6 million (72.9).

Net ĥ nancial items amounted to SEK –2.9 million (–2.5). The deterioration in net ĥ nancial items was mainly attributable to the revaluation of ĥ nancial assets and liabilities in foreign currency.

The period's proĥ t after tax increased to SEK 76.0 million (50.9).

Developments by segment

Björn Borg's segment reporting consists of the company's main revenue streams which are divided into Wholesale, Own e-commerce, Own stores, Distributors and Licensing, which is also how the business is followed up internally in the Group.

Wholesale operations

The segment's external operating revenue amounted to SEK 577.5 million (539.9), which was an increase of 7 percent. One explanation for the increase was that the company saw an increase in demand from e-tailers within the segment, players who primarily sell online, where growth for the full year 2023 was 5 percent to SEK 204 million (194). Physical stores within the segment also showed growth and increased by 8 percent to SEK 373 million (346). Within the wholesale operations, the largest market, Sweden, showed strong growth of 7 percent, and the second largest market, the Netherlands, showed growth of 9 percent. The Norwegian market increased 1 percent, while Germany decreased by 10 percent.

Operating proĥ t amounted to SEK 60.8 million (52.8). It was, above all, higher sales combined with improved margins that caused the operating proĥ t to increase by 15 percent.

Own e-commerce

Own e-commerce continued to grow strongly. In 2023 own e-commerce increased by 36 percent to SEK 154.0 million (113.4). This increase was mainly due to strong growth in the sports apparel category, which increased by 76 percent compared to the previous year. The underwear category is also increased strongly and grew by 15 percent. Footwear continued to show strong momentum and grew by 104 percent.

The operating proĥ t for 2023 amounted to SEK 28.8 million (17.7), an increase of 63 percent. The improvement was due primarily to greatly increased sales with maintained high margins.

Own stores

Own physical stores decreased slightly compared to last year. In total, the reduction was 2 percent to SEK 104.7 million (106.6) after the company chose to close down two stores, in line with the company's strategy to close unproĥ table stores. For comparable stores, i.e. stores that were also open in the corresponding period last year, the increase was 15 percent.

In the Netherlands, sales in own stores also rose by 15 percent, mainly because the stores were closed at the beginning of 2022. For comparable stores in the Netherlands, sales increased by 17 percent. In Sweden, sales in own stores fell by 5 percent related to the closure of unproĥ table stores. For comparable stores in Sweden, sales increased by 4 percent. Sales in Finland and Belgium were down by 11 and 14 percent respectively as a result of fewer stores this year compared to last year. For comparable stores, Finland and Belgium increased by 33 and 9 percent respectively.

The operating proĥ t for the full year 2023 amounted to SEK –7.0 million (–24.3). The improvement in the operating proĥ t was primarily due to improved margins and reduced operating costs as a result of fewer stores.

Operating income,
SEK thousands
January-December
Operating proĥ t,
SEK thousands
January-December
January-December Operating margin,%
Segment Revenue type 2023 2022 2023 2022 2023 2022
Wholesale Products 577,469 539,871 60,818 52,824 11 10
Own e-commerce Products 153,975 113,411 28,809 17,669 19 16
Own stores Products 104,713 106,566 –7,009 –24,324 –7 –23
Distributors Products 46,512 92,298 9,848 19,558 21 21
Licensing Royalties 9,122 8,862 8,084 7,182 89 81
Total 891,791 861,008 100,550 72,909 11 8

Distributors

The segment's external operating revenue decreased during the full year 2023 compared to 2022, and amounted to SEK 46.5 million (92.3). Sales to the two major distributor markets, Norway and Great Britain, decreased compared to the previous year by 23 and 63 percent respectively, mainly due to large stocks and thus fewer purchases from the respective markets. For other distributor markets, sales decreased by a total of 71 percent.

Operating proĥ t decreased to SEK 9.8 million (19.6) as a result of the lower sales.

Licensing

The segment's external operating revenue increased somewhat during the full year 2023 compared to 2022, and amounted to SEK 9.1 million (8,9). It was, above all, in the footwear category that royalty income increased during the year.

The operating proĥ t amounted to SEK 8.1 million (7.2) for 2023.

Intra-Group sales

Intra-Group sales for 2023 amounted to SEK 597.5 million (518.3).

SEASONAL VARIATIONS

The Björn Borg Group operates in an industry with seasonal variations. The diĤ erent quarters vary in terms of sales and proĥ ts. See diagram on 'Net sales and operating proĥ t per quarter' on page 5.

INVESTMENTS AND CASH FLOW

The cash Ħ ow from the day-to-day operations of the Group amounted to SEK 121.3 million (60.5) during the full year 2023. The improvement compared to the previous year came primarily from lower capital sums tied up in working capital.

The cash Ħ ow from investment activities was negative at SEK –11.1 million (–8.3). The larger investments primarily referred to the rebuilding of the head oħ ce showroom. The cash Ħ ow from ĥ nancing operations amounted to SEK –101.6 million (–135.9). The improvement compared to the previous year was due to lower loan repayments and a lower distribution to shareholders of SEK –50.3 million (–62.9).

FINANCIAL POSITION AND LIQUIDITY

The Björn Borg Group's cash and cash equivalents at the end of the period amounted to SEK 26.6 million (16.0), plus unused bank facilities of SEK 150.0 million (120.0). At the end of the year's fourth quarter, the company had a net cash balance of SEK 26.6 million, excluding lease liabilities, to be compared with a net debt in the previous year of SEK 14.0 million. The company had continued strong liquidity mainly due to increased earnings. Total interestbearing liabilities amounted to SEK 42.9 million (81.7) which, in its entirety consisted of a leasing liability of SEK 42.8 million (51.7), of which SEK 25.5 million was the long-term share and SEK 17.4 million was the short-term share.

The Björn Borg Group had SEK 150 million in bank facilities, of which SEK 0.0 million was utilized as of December 31, 2023. The fair value of ĥ nancial instruments corresponded in all material respects to the book value.

COMMITMENTS AND CONTINGENT LIABILITIES

As a commitment for the overdraft, the company has undertaken to ensure that the ratio of the Group's net debt and 12-month rolling operating proĥ t before depreciation, as of the last day of each quarter, does not exceed 3.00. Furthermore, the Group must, at all times, maintain an equity ratio of at least 35 percent.

As of December 31, 2023, the ratio of the Group's net debt was + 0.24, as compared to a negative ratio of 0.17 the previous year, and the equity ratio amounted to 59.6 percent (54.0).

There have been no signiĥ cant changes in collateral and contingent liabilities compared to 31 December 2022.

PERSONNEL

The average number of employees in the Group for the twelve-month period ending December 31, 2023, was 151 (151) of which 69 percent (67) were women.

TRANSACTIONS WITH RELATED PARTIES

Following a decision at the annual general meeting, the Björn Borg Group introduced an incentive program under which the company oĤ ered persons in Group management and certain additional key persons within the Group the opportunity to acquire warrants in the company at market value. The incentive program involves an issue of a total of 300,000 warrants, where each warrant entitles the holder to subscribe to one new share in the company. A total of 290,000 warrants were subscribed, with the remaining 10,000 warrants being held in reserve for future key personnel. For further information about the incentive program and its design, please refer to the company's website and the documentation relating to the 2023 annual general meeting.

In addition to customary remuneration (salary, fees and other beneĥ ts) to the CEO, senior executives, and the Board of Directors, as well as intra-Group sales, no transactions with related parties were carried out during the period.

MATERIAL RISKS AND UNCERTAINTIES

Through its operations, the Björn Borg Group is exposed to risks and uncertainties. Information about the Group's risks and uncertainties is given on page 61 of the annual report for 2022.

The company notes, however, that the geopolitical situation in the world remains challenging. It is currently diħ cult to determine how it is aĤ ecting the Björn Borg Group operations ĥ nancially, but the fact that the company does not conduct business with Russia, Ukraine or Israel minimizes the possible risks of impact on the business albeit that consumers' declining faith in the future could have an indirect, negative eĤ ect.

Furthermore, the company notes that inĦ ation in the markets in which the Björn Borg Group operates continue to be at high levels, that interest rates on bank loans have risen sharply, and that the currencies in which the company trades have had an unfavorable development. Taken together, these macro-economic eĤ ects could have a further impact on consumer buying behaviour.

THE PARENT COMPANY

Björn Borg AB (publ) mainly conducts intra-Group operations. As of December 31, 2023, the company owned 100 percent of the shares in Björn Borg Brands AB, Björn Borg Footwear AB, Björn Borg Inc, Björn Borg Ltd, Baseline BV, Belgian Brand Management BVBA, Björn Borg Finland Oy and Björn Borg Denmark ApS. Furthermore, the company owned 75 percent of the shares in Bjorn Borg (China) Ltd. During the fourth quarter, Björn Borg Services AB was merged with Björn Borg AB (publ).

The parent company's net sales for 2023 amounted to SEK 101.2 million (101.2).

Proĥ t before tax amounted to SEK 84.9 million (41.8). Cash and cash equivalents at the end of the period amounted to SEK 18.4 million (1.6).

EVENTS AFTER THE END OF THE REPORTING PERIOD

Since the end of the reporting period, Björn Borg has been informed that Unlimited Footwear Group B.V., whose subsidiary Serve&Volley B.V., as licensee is responsible for Björn Borg's product category shoes, has initiated restructuring proceedings in the Netherlands. Serve&Volley's responsibility for shoes means that the company designs and manufactures shoes for Björn Borg, and that they are responsible for distributing the products in Europe, with the exception of Sweden, Finland and Denmark where Björn Borg is responsible for distribution. Björn Borg notes that orders already placed for the spring/summer collection are currently in Europe ready to be delivered to customers, and that the risk of decreased sales in the short term is therefore assessed to be low. Björn Borg's CEO Henrik states that the distribution of shoes is already an integrated part in Björn Borg's business in Sweden, Finland and Denmark and that footwear has a great future potential for Björn Borg. For further information, please see the press release Björn Borg issued on February 20, 2024.

NUMBER OF SHARES

The number of shares in Björn Borg amounts to 25,148,384 shares (25,148,384) i.e. no change from the previous period.

FINANCIAL GOALS

Björn Borg's long-term ĥ nancial goals for the business, which were last set in 2019 for a ĥ ve-year period to 2023, have been extended and now apply until further notice. The ĥ nancial goals are:

  • Annual sales growth of at least 5 percent.
  • Annual operating margin of at least 10 percent.
  • An annual dividend of at least 50 percent of net proĥ t after tax.
  • The equity ratio should not fall below 35 percent.

Comments on the ĥ nancial targets: Sales growth is expected to come from growth in, above all, sports apparel, although other product groups are expected to grow as well.

DIVIDEND

The Board has decided to propose to the annual general meeting 2023 that a distribution of SEK 3.00 (2.00) per share shall be paid for the ĥ nancial year 2023, corresponding to 99 percent (99) of the proĥ t after tax. The distribution is proposed to take place through an automatic redemption procedure, where each share is divided into one ordinary and one redemption share. The redemption share will then be automatically redeemed for SEK 3.00 per share. Payment for the redemption share, subject to approval at the annual general meeting, is expected to be carried out at the end of June 2024. The Board's proposal corresponds to a transfer to the shareholders of SEK 75.4 million (50.3). In addition, the Board has decided to request authorization by the AGM to buy back company's own shares.

ANNUAL REPORT

The annual report for the ĥ nancial year 2023 will be published and available on the company's website no later than April 25, 2024.

ANNUAL GENERAL MEETING

The AGM for the ĥ nancial year 2023 will be held at 17.30 on 16 May 2024.

ACCOUNTING PRINCIPLES

This interim report in summary for the Group has been prepared in accordance with IAS 34 and applicable regulations in the . The interim report for the parent company has been prepared in accordance with 9 chapters, and RFR 2 . The accounting principles applied in the interim report are consistent with the accounting principles that were applied when preparing the Group and Annual Report for 2022 (see page 56 of the Annual Report for 2022). New and amended standards and new interpretations that apply from 1 January 2023 have not had any signiĥ cant impact on the Group's ĥ nancial reports. Changes in RFR 2 that apply from 1 January 2023 have not had any signiĥ cant impact on the parent company's ĥ nancial reports.

IMPORTANT JUDGMENTS AND ASSESSMENTS

When preparing an interim report, management is required to make assessments and estimates regarding assumptions that aĤ ect the application of the Group's (and the parent company's) accounting principles as well as reported amounts for assets, liabilities, revenues, and costs. The eĤ ects of the negative ĥ nancial impact of the current geopolitical situation in the world have been taken into account. The outcome of the aforementioned assessments has not had any signiĥ cant impact on the Group's ĥ nancial reports. Important assessments and estimates appear in the Annual Report for 2022. No signiĥ cant changes to assessments and estimates have taken place compared to the 2022 Annual Report.

AUDIT REPORT

This interim report has not been the subject of a general review by the company's auditors.

OUTLOOK 2024

The company's policy is not to provide forecasts.

Consolidated income statement

IN SUMMARY

Oct-Dec Oct-Dec Full year Full year
SEK thousands Note 2023 2022 2023 2022
Net sales 1 197,632 198,420 872,261 835,173
Other operating revenue 6,101 4,069 19,530 25,835
Operating revenue 203,733 202,489 891,791 861,008
Goods for resale –85,350 –95,058 –401,132 –410,660
Other external expenses 2 –52,692 –52,987 –206,307 –181,411
Personnel costs –33,726 –35,408 –135,029 –141,447
Depreciation/amortization of tangible/intangible non-current assets –8,104 –8,609 –33,015 –34,739
Other operating expenses –3,689 –2,657 –15,758 –19,842
Operating proĥ t 20,172 7,770 100,550 72,909
Net ĥ nancial items 901 –1,381 –2,859 –2,465
Proĥ t before tax 21,073 6,389 97,691 70,444
Tax –6,122 –1,099 –21,722 –19,571
Proĥ t for the period 14,951 5,290 75,969 50,873
Proĥ t for the period attributable to
Parent Company shareholders 14,951 5,290 75,969 50,873
Non-controlling interests
Earnings per share before dilution, SEK 0.59 0.21 3.02 2.02
Earnings per share after dilution, SEK 0.59 0.21 3.02 2.02
Number of shares 25,148,384 25,148,384 25,148,384 25,148,384

Consolidated statement of comprehensive income IN SUMMARY

Note
SEK thousands
Oct-Dec
2023
Oct-Dec
2022
Full year
2023
Full year
2022
Proĥ t/loss for the period 14,951 5,290 75,969 50,873
OTHER COMPREHENSIVE INCOME
Components that may be reclassiĥ ed to proĥ t or loss for the period
Translation diĤ erence for the period –4,319 1,733 –567 2,590
Total other comprehensive income for the period –4,319 1,733 –567 2,590
Total comprehensive income for
the period
10,632 7,023 75,402 53,463
Total comprehensive income attributable to
Parent Company shareholders
Non-controlling interests
10,632
7,023
75,402
53,463

Consolidated statement of ĥ nancial position

IN SUMMARY
------------ -- --
Note
SEK thousands
Dec 31,
2023
Dec31,
2022
Non-current assets
Goodwill 36,422 36,486
Trademarks 187,532 187,532
Other intangible assets 6,401 7,561
Tangible non-current assets 17,663 16,195
Deferred tax assets 12,310 12,575
Right-of-use assets 43,942 52,571
Total non-current assets 304,270 312,920
Current assets
Inventory 184,361 201,136
Accounts receivable 99,379 104,212
Other current receivables 16,869 19,094
Cash and cash equivalents 26,646 16,032
Total current assets 327,255 340,474
Total assets 631,525 653,394
Equity and liabilities
Equity 350,817 324,809
Deferred tax liabilities 39,701 39,877
Long-term lease liabilities 25,470 32,386
Current liability to credit institution 30,000
Accounts payable 135,792 106,021
Short-term lease liabilities 17,379 19,265
Other current liabilities 62,366 101,036
Total equity and liabilities 631,525 653,394

Consolidated statement of changes in equity

IN SUMMARY

Equity attributable to
the parent company's
Possession
without
controlling
Total
SEK thousands Note shareholders inĦ uence equity
Opening balance, January 1, 2022 340,084 –5,867 334,217
Total comprehensive income for the period 54,198 –735 53,463
Distribution for 2021 –62,871 –62,871
Closing balance, December 31, 2022 331,411 –6,602 324,809
Opening balance, January 1, 2023 331,411 –6,602 324,809
Total comprehensive income for the period 75,103 299 75,402
Distribution for 2022 –50,297 –50,297
Warrant premium 903 903
Closing balance, December 31, 2023 357,120 –6,303 350,817

Consolidated statement of cash Ħ ows

IN SUMMARY

SEK thousands Oct-Dec
2023
Oct-Dec
2022
Full year
2023
Full year
2022
Cash Ħ ow from operating activities
Before changes in working capital 23,506 15,866 94,361 108,024
Changes in working capital 105,886 55,516 26,921 –47,524
Cash Ħ ow from operating activities 129,392 71,382 121,282 60,500
Investments in intangible non-current assets –948 –2,092 –265
Investments in tangible non-current assets –1,973 –2,235 –9,049 –8,059
Cash Ħ ow from investing activities –2,921 –2,235 –11,141 –8,324
Distribution –50 297 –62,871
Warrant premium 903
Amortization of loans –30,000 –80,000
Amortization of lease liabilities –5,330 –5,496 –22,157 –23,068
Newly-raised loans 30,000
Overdraft facility –103,698 –58,896
Cash Ħ ow from ĥ nancing activities –109,028 –64,392 –101,551 –135,939
Cash Ħ ow for the period 17,443 4,755 8,590 –83,763
Cash and cash equivalents at the beginning of the period 9,739 14,386 16,032 96,743
Translation diĤ erence in cash and cash equivalents –536 –3,109 2,024 3,052
Cash and cash equivalents at the end of the period 26,646 16,032 26,646 16,032

Key ĥ gures GROUP

SEK thousands Oct-Dec
2023
Oct-Dec
2022
Full year
2023
Full year
2022
Gross proĥ t margin,% * 56.8 52.1 54.0 50.8
Operating margin,% 10.2 3. 11.5 8.7
Proĥ t margin,% 10.7 3.2 11.2 8.4
Return on capital employed,% 25.2 17.1 25.2 17.1
Return on average equity,% 22.5 15.4 22.5 15.4
Proĥ t attributable to the Parent Company's shareholders 14,951 5,290 75,969 50,873
Equity/assets ratio,% * 59.6 54.0 59.6 54.0
Equity per share, SEK 13.95 12.92 13.95 12.92
Investments in intangible non-current assets 948 2,092 265
Investments tangible non-current assets 1,973 2,054 9,049 8,059
Depreciation, amortization and impairment losses for the period –8,104 –8,609 –33,015 –34,739
Average number of employees 151 147 151 151

* The ĥ gure is an alternative performance measure (APM) and not (IFRS). It is described under deĥ nitions and explained on page 15.

Summary per segment

GROUP

Oct-Dec Oct-Dec Full year Full year
SEK thousands 2023 2022 2023 2022
Operating revenue
Wholesale business
External revenue 116,403 114,004 577,469 539,871
Internal revenue 2,282 1,744 23,323 4,870
118,685 115,748 600,792 544,741
Own e-commerce
External revenue 45,510 31,233 153,975 113,411
Internal revenue 6 10 1,154 250
45,516 31,243 155,129 113,661
Own stores
External revenue 28,521 31,167 104,713 106,566
Internal revenue 62 128
28,521 31,229 104,713 106,694
Distributors
External revenue 12,604 24,655 46,512 92,298
Internal revenue 117,642 174,488 540,716 479,774
130,246 199,143 587,228 572,072
Licensing
External revenue 696 1,431 9,122 8,862
Internal revenue 6,799 –2,449 32,340 33,286
7,495 –1,018 41,462 42,148
Less internal sales –126,729 –173,856 –597,533 –518,309
Operating revenue 203,733 202,489 891,791 861,008
Operating proĥ t
Wholesale business 6,040 –1,983 60,818 52,824
Own e-commerce 11,762 4,204 28,809 17,669
Own stores –845 –30 –7,009 –24,324
Distributors 2,530 4,480 9,848 19,558
Licensing 685 1,099 8,084 7,182
Operating proĥ t 20,172 7,770 100,550 72,909

Reconciliation between operating proĥ t and proĥ t before tax

The diĤ erence in the fourth quarter between operating proĥ t for segments for which information must be provided SEK 20,172 thousand (7,770) and proĥ t before tax SEK 21,073 thousand (6,389) is net ĥ nancial items, SEK 901 thousand (–1,381). The diĤ erence for the full year 2023 between operating proĥ t for segments for which information must be provided SEK 100,550 thousand (72,909) and proĥ t before tax SEK 97,691 thousand (70,444) is net ĥ nancial items, SEK –2,859 thousand (–2,465).

Quarterly data

GROUP

SEK thousands Q4 2023 Q3 2023 Q2 2023 Q1 2023 Q4 2022 Q3 2022 Q2 2022 Q1 2022
Net sales 197,632 262,105 165,631 246,893 198,420 248,590 161,544 226,620
Gross proĥ t margin,% 56.8 52.6 55.6 52.2 52.1 48.2 54.5 50.0
Operating proĥ t/loss 20,172 40,893 8,100 31,385 7,770 30,597 5,233 29,309
Operating margin,% 10.2 15.6 4.9 12.7 3.9 12.3 3.2 12.9
Proĥ t/loss after net ĥ nancial items 21,073 40,552 5,401 30,665 6,389 30,545 4,344 29,166
Proĥ t margin,% 10.7 15.5 3.3 12.4 3.2 12.3 2.7 12.9
Earnings per share,
before dilution, SEK 0.59 1.27 0.17 0.99 0.21 0.88 0.01 0.92
Earnings per share, after dilution, SEK 0.59 1.27 0.17 0.99 0.21 0.88 0.01 0.92
Number of Björn Borg retail stores
at the end of the period 17 17 17 19 19 19 24 26
of which Group-owned
Björn Borg retail stores 16 16 16 18 18 18 21 23

Parent company income statement

IN SUMMARY

SEK thousands Note Oct-Dec
2023
Oct-Dec
2022
Full year
2023
Full year
2022
Net sales 25,250 25,411 101,192 101,205
Other operating revenue 97 69 930 1,174
Operating revenue 25,347 25,480 102,122 102,379
Goods for resale –153
Other external expenses 2 –16,862 –15,991 –59,070 –56,256
Personnel costs –10,689 –12,711 –43,352 –51,506
Depreciation/amortization of intangible and tangible non-current assets –804 –634 –2,963 –2,486
Other operating expenses –154 –110 –441 –869
Operating proĥ t –3,162 –3,966 –3,704 –8,892
Result from shares in subsidiaries 4,493 4,493
Net ĥ nancial items 5,849 –2,031 –7,079 –5,950
Proĥ t/loss after ĥ nancial items 2,687 –1,504 –10,783 –10,348
Group contributions received/paid 95,000 52,538 95,000 52,538
Appropriations 720 –360 720 –360
Proĥ t/loss before tax 98,407 50,674 84,937 41,830
Tax –19,184 –9,512 –19,184 –9,512
Proĥ t/loss for the period 79,223 41,162 65,753 32,318
Other comprehensive income
Total comprehensive income for the period 79,223 41,162 65,753 32,318

Parent company balance sheet

IN SUMMARY

SEK thousands Note Dec 31,
2023
Dec31,
2022
Non-current assets
Intangible assets 679 2,323
Tangible non-current assets 5,431 2,510
Shares in Group companies 177,868 371,813
Total non-current assets 183,978 376,646
Current assets
Receivables from Group companies 448,586 891,508
Current receivables 3,968 3,669
Cash and cash equivalents 18,414 1,558
Total current assets 470,968 896,735
Total assets 654,946 1,273,381
Equity and liabilities
Equity 157,648 136,239
Untaxed reserves 896 1,616
Current liabilities credit institutions 30,000
Due to Group companies 465,254 1,049,151
Accounts payable 7,891 9,782
Other current liabilities 23,257 46,593
Total equity and liabilities 654,946 1,273,381

Parent company statement of changes in equity IN SUMMARY

SEK thousands Full year
2023
Full year
2022
Opening balance 136,239 166,792
Distribution –50,297 –62,871
Warrant premium 903
Merger results 5,050
Total comprehensive income for the period 65,753 32,318
Closing balance 157,648 136,239

Supplementary disclosures

NOTE 1 NET SALES

The Group's net sales consist of sales of products and royalties for the use of the company's brand. Transfers of goods/royalties are made at ĥ xed points in time. Listed in the table below are markets with a net sales above 10 percent of the total.

The group
Full year Full year
SEK thousands 2023 2022
Sweden 298,777 286,541
Netherlands 209,141 178,912
Finland 113,376 111,865
Germany 82,283 93,292
Others 168,684 164,563
Total net sales 872,261 835,173

NOTE 2 OTHER EXTERNAL EXPENSES

The group Parent Company
Full year Full year Full year Full year
SEK thousands 2023 2022 2023 2022
Cost of premises 11,813 19,727 6,628 6,711
Sales expenses 71,751 54,601 1,203 1,073
Marketing expenses 75,752 68,287 36,465 33,028
Administrative
expenses 38,715 32,629 13,800 14,523
Other 8,276 6,167 974 921
206,307 181,411 59,070 56,256

Deĥ nitions

The company presents certain ĥ nancial measures in this year-end report that are not deĥ ned in accordance with IFRS. The company considers these measures to be valuable complementary information for investors and the company's management. Since not all companies calculate ĥ nancial measures in the same way, they are not always comparable with measures used by other companies. Consequently, these ĥ nancial measures should not be seen as a substitute for measures deĥ ned in accordance with IFRS. For more on the calculation of these key ĥ gures see:

https://corporate.bjornborg.com/en/section/investors/ interim-reports/

https://corporate.bjornborg.com/en/ĥ nancial-deĥ nitions/ https://corporate.bjornborg.com/en/ĥ nancial-data/

CAPITAL EMPLOYED

Total assets less non-interest-bearing liabilities and provisions.

Purpose: Capital employed measures capital use and eħ ciency.

COMPARABLE STORE SALES

Sales for own retail stores that were also open in the previous period.

Purpose: To obtain comparable sales between periods for own retail stores.

EARNINGS PER SHARE °DEFINED ACCORDING TO IFRS±

Proĥ t after tax in relation to the weighted average number of shares during the period. Purpose: This indicator is used to assess an investment from an owner's perspective.

EARNINGS PER SHARE AFTER DILUTION °DEFINED ACCORDING TO IFRS±

Earnings per share adjusted for any dilution eĤ ect. Purpose: This indicator is used to assess the investment from an owner's perspective.

EQUITY²ASSETS RATIO

Equity as a percentage of total assets adjusted for lease liabilities.

Purpose: This indicator shows ĥ nancial risk, expressed as a share of the total restricted equity ĥ nanced by the owners.

EQUITY PER SHARE

Equity, including those with non-controlling interests, divided by the average number of shares. Purpose: To show the share price in relation to the company's book value.

GROSS PROFIT MARGIN

Net sales less costs of goods sold divided by net sales. Purpose: Gross margin is used to measure operating proĥ tability.

GROSS PROFIT MARGIN EXCLUDING CURRENCY EFFECTS

Gross proĥ t margin calculated using the previous year's exchange rate.

Purpose: To obtain a currency-neutral gross proĥ t margin.

GROUP NET SALES EXCLUDING CURRENCY EFFECTS

Net sales calculated using the previous year's exchange rate.

Purpose: To obtain comparable and currency-neutral net sales.

NET DEBT ² NET CASH

Interest-bearing liabilities excluding leasing liabilities less investments and cash and cash equivalents. Purpose: Net debt / Net cash reĦ ects the company's total debt situation.

NET DEBT TO EBITDA RATIO

Interest-bearing liabilities excluding lease liabilities less investments and cash and cash equivalents divided by operating proĥ t before depreciation/amortizartion. Purpose: To show the company's ability to pay debts.

NET FINANCIAL ITEMS

Financial income less ĥ nancial expenses. Purpose: To describe the company's ĥ nancial activities.

OPERATING MARGIN

Operating proĥ t as a percentage of net sales. Purpose: The operating margin is used to measure operating proĥ tability.

OPERATING PROFIT

Proĥ t before tax plus net ĥ nancial items. Purpose: : This indicator facilitates comparisons of proĥ tability regardless of the company's tax rate and independent of the company's ĥ nancing structure.

PROFIT MARGIN

Proĥ t before tax as a percentage of net sales. Purpose: Proĥ t margin shows the company's proĥ t in relation to its sales.

RETURN ON CAPITAL EMPLOYED

Proĥ t before tax (per rolling 12-month period) plus ĥ nancial expenses as a percentage of average capital employed. Average capital employed is calculated by adding equity at January 1 to equity at December 31 and dividing by two. Purpose: This indicator is the key measure to quantify the return on all the capital used in operations.

RETURN ON EQUITY

Proĥ t for the period/year attributable to the Parent Company's shareholders (for rolling 12 months) according to the income statement as a percentage of average equity. Average equity is calculated by adding equity at January 1 to equity at December 31 and dividing by two. Purpose: This indicator shows, from an owner's perspective, the return generated on the owners' invested capital.

The Board of Directors and the CEO certify that the interim report provides a true and fair overview of the operations, ĥ nancial position and results of the Parent Company and the Group and describes the signiĥ cant risks and uncertainties faced by the Parent Company and the companies in the Group.

Stockholm, February 23, 2024

Heiner Olbrich Chairman of the Board

Alessandra Cama Jens Högsted Board member Board member

Johanna Schottenius Anette Klintfeldt Board member Board member

Fredrik Lövstedt Mats H Nilsson Board member Board member

Henrik Bunge CEO

CALENDAR 2024

The Annual Report 2023 will be published at the end of April, 2024.

The Annual General Meeting 2024 will be held on May 16, 2024.

The Interim report January-March 2024 will be issued at 17:30 on May 16, 2024.

The Interim report January-June 2024 will be issued at 07:30 on August 16, 2024.

The Interim report January-September 2024 will be issued at 07:30 on November 15, 2024.

The Year-end report 2024 will be issued at 07:30 on February 21, 2025.

FINANCIAL REPORTS

Financial reports can be downloaded from the company's website, www.bjornborg.com or ordered by phone +46 8 506 33 700, or by e-mail [email protected].

SHAREHOLDER CONTACTS

Henrik Bunge, CEO Email: [email protected] Telephone: +46 8 506 33 700

Jens Nyström, CFO Email: [email protected] Telephone: +46 8 506 33 700

THE BJÖRN BORG GROUP IN BRIEF

The Björn Borg Group owns the Björn Borg brand, and the focus of the business is sports apparel, underwear and bags. In addition, footwear and glasses are also oĤ ered via licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has its own operations at all levels, from brand development to consumer sales in its own Björn Borg stores. In total, the Group's net sales in 2022 amounted to SEK 835.2 million and the average number of employees was 151. Björn Borg has been listed on Nasdaq Stockholm since 2007.

THE PICTURES IN THE INTERIM REPORT

The images in the interim report are taken from Björn Borg's spring and summer 2024 collection.

Björn Borg AB Frösundaviks allé 1 169 70 Solna Sweden www.bjornborg.com

This information is such information that Björn Borg AB is obliged to publish in accordance with the EU Market Abuse Regulation. The information was submitted, through the care of the above contact person, for publication on February 23, 2024 at 07:30.

Talk to a Data Expert

Have a question? We'll get back to you promptly.