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Björn Borg

Quarterly Report Nov 17, 2023

3142_10-q_2023-11-17_50ea93a1-22e7-49c0-900a-fa95750d5af4.pdf

Quarterly Report

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Björn Borg AB ¸ Interim report JanuarySeptember 2023

Powerful improvement in proĥ ts

JULY 1 SEPTEMBER 30, 2023

  • Group net sales amounted to SEK 262.1 million (248.6), an increase of 5 percent. Currency-neutral, net sales increased by 1 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 95.6 million (83.4), an increase of 15 percent. Sales for own e-commerce increased by 25 percent to SEK 37.6 million (30.0).
  • The gross proĥ t margin amounted to 52.6 percent (48.2). Currency-neutral, the gross proĥ t margin amounted to 52.5 percent, an increase of 4.3 percentage points.
  • Operating proĥ t amounted to SEK 40.9 million (30.6), an increase of 34 percent. Currency-neutral, the operating proĥ t amounted to SEK 37.0 million, an increase of 23 percent.
  • Proĥ t after tax amounted to SEK 32.0 million (22.2), an increase of 44 percent.
  • Earnings per share before and after dilution amounted to SEK 1.27 (0.88).

JANUARY 1 SEPTEMBER 30, 2023

  • Group net sales amounted to SEK 674.6 million (636.8), an increase of 6 percent. Currency-neutral, net sales increased by 2 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 265.3 million (230.1), an increase of 15 percent. Sales for own e-commerce increased by 32 percent to SEK 108.5 million (82.2).
  • The gross proĥ t margin amounted to 53.2 percent (50.4). Currency-neutral, the gross proĥ t margin amounted to 54.2 percent, an increase of 3.8 percentage points.
  • Operating proĥ t amounted to SEK 80.4 million (65.1), an increase of 23 percent. Currency-neutral, operating proĥ t amounted to SEK 78.5 million, an increase of 23 percent.
  • Proĥ t after tax amounted to SEK 61.0 million (45.6), an increase of 34 percent.
  • Earnings per share before and after dilution amounted to 2.43 (1.81).
  • The ĥ nancial goals for Björn Borg that were adopted in 2019 for a ĥ ve-year period have been prolonged with no change, and are now valid until further notice.

QUOTE FROM THE CEO

"Once again, we have improved both sales and operating proĥ t compared to the previous year's quarter," comments CEO Henrik Bunge.

SEK million Jul-Sep
2023
Jul-Sep
2022
Jan-Sep
2023
Jan-Sep
2022
Oct 2022-
Sep 2023
Full year
2022
Net sales 262.1 248.6 674.6 636.8 873.0 835.2
Gross proĥ t margin, % 52.6 48.2 53.2 50.4 52.9 50.8
Operating proĥ t 40.9 30.6 80.4 65.1 88.2 72.9
Operating margin, % 15.6 12.3 11.9 10.2 10.1 8.7
Proĥ t after tax 32.0 22.2 61.0 45.6 66.3 50.9
Earnings per share before dilution, SEK 1.27 0.88 2.43 1.81 2.64 2.02
Earnings per share after dilution, SEK 1.27 0.88 2.43 1.81 2.64 2.02

CEO comments

Our positive trend from the ĥ rst six months of the year continued in the third quarter. We achieved our highest sales ever, both for a single quarter and for the year to date. Once again, we improved both our sales and our operating proĥ t compared to the previous year's quarter. Operating proĥ t increased by 34 percent, a sign of strength, and our sales increased by 5 percent to SEK 262.1 million, currencyneutral 1 percent. I am proud of this, even though our sales ambition was even higher. Despite the continuing challenging environment in which we found ourselves, we saw increased demand for our products and a brand that strengthened during the quarter. We are on the right track and moving forwards step by step, sometimes with small steps but always in the right direction, for us to reach our goal of becoming a global sports fashion brand.

When we see, time after time, that the demand for our products is increasing, then we know that we are on the right track. During the quarter, it was particularly pleasing to see the strong development in one of our most important and largest categories, underwear, which increased by 15 percent. Sports apparel continued to develop well and increased in total by 11 percent. However, we showed even greater increases in our own e-commerce, where sports apparel grew by 58 percent, bags by 59 percent and footwear by 171 percent. However, weak sales at the wholesale level meant that footwear and bags decreased overall during the quarter.

The channel strategy that we have worked with actively for several years is proving to be successful in an uncertain market, where we minimize the risks by having several strong legs to stand on. The wholesale channel, our largest channel, grew by 15 percent. Our external e-tailers developed strongly while, at the same time, we saw a very strong recovery for physical stores within the wholesale channel, which grew by 19 percent. This showed an increased demand in the retail environment, and it was gratifying to see such

good growth. Our own channels, both own e-commerce and own stores, developed very well during the quarter; signiĥ cantly better than the market, in fact, which was the result of a very competent team, strong demand for our products and the positive development of our brand. Own e-commerce grew by 25 percent with own comparable stores growing by 16 percent. Overall, however, our own stores were down by 4 percent in the quarter due to planned store closures which was fully in line with our channel strategy launched in 2019. Our distributors continued to face challenges compared to previous years. This was mainly due to their reduced purchases which was a consequence of their eĤ orts to reduce their inventory levels. In addition, we also saw a decrease in sales from our distributors to their customers.

When reviewing our various markets, we see that our two largest markets developed very well, with Sweden increasing by 23 percent and the Netherlands increasing by 13 percent. Belgium and Germany also grew. At the same time, our sales in Finland decreased, and we also saw decreases in our other smaller markets.

We have a strong quarter behind us, which makes me both proud and happy. But what makes me most proud is all our employees, the team. You who never give up, who continue forwards in both headwinds and tailwinds. Thank you very much!

The environment in which we operate continued to be very challenging during the quarter. And, of course, considering everything that is happening, our business and our challenges might appear insigniĥ cant. But we are continuing our journey to become a global sports fashion brand despite all the challenges, and with the third quarter of the year behind us, I can state that our strong development in 2023 has continued.

So, let's go!

Head coach, Henrik Bunge

The Group's development

OPERATING REVENUE, THIRD QUARTER 2023

The third quarter of the year showed an improvement in total operating revenue, including other revenue, of 5.1 percent to SEK 268.0 million (255.0). Adjusted for currency eĤ ects, operating revenue increased by 0.6 percent for the quarter.

PRODUCT AREAS, THIRD QUARTER 2023

The underwear product area showed increased sales of 15 percent for the third quarter of 2023, where primarily sales within the wholesale business showed a strong increase of 28 percent, while sales to external distributors decreased by 38 percent. Other channels increased overall underwear sales by 5 percent. Sports apparel increased by 11 percent, and sales to own e-commerce continued to grow particularly strongly, with an increase of 58 percent.

Sales of footwear decreased by 11 percent compared to the previous year's third quarter, and bags decreased by 26 percent. For other product areas, sales were down by 14 percent.

MARKETS, THIRD QUARTER 2023

The largest market, Sweden, increased sharply during the third quarter of the year by 23 percent, with wholesale operations increasing by 26 percent due to strong throughsales at the larger retailers, and own e-commerce increased by 36 percent. The second largest market, the Netherlands, increased by 13 percent. Here too, own e-commerce grew strongly with an increase of 20 percent. Germany showed a small increase compared to last year's third quarter.

Finland decreased in the quarter by 11 percent due to the timing of the distribution between the quarters. Denmark was down by 13 percent due to weaker through-sales at the retailers. Belgium increased by 7 percent. The others smaller markets decreased by a total of 25 percent.

CHANNELS, THIRD QUARTER 2023

The largest channel, the wholesale business, showed an increase of 15 percent in the third quarter of 2023, with e-tailers in the wholesale business increasing by 9 percent, mainly due to strong development in the Swedish market. Physical stores increased by 19 percent, here again mainly due to strong development in the Swedish market. In total, own stores were down slightly by 4 percent compared to the previous year, due to the company's decision to close unproĥ table stores. For comparable stores, i.e., stores that were open during both comparison quarters, sales increased by 16 percent in the quarter. Own e-commerce continued to show strong growth and increased by 25 percent. Distributors decreased by 62 percent compared to the previous year, mainly due to fewer purchases from Norway.

NET SALES

Third quarter, July-September 2023

Group net sales during the third quarter amounted to SEK 262.1 million (248.6), an increase of 5.4 percent. The currency eĤ ect on sales in the quarter was positive, and adjusted for currency eĤ ects, net sales increased by 0.8 percent.

The main explanation for the variance between the quarters was that the company saw an increased demand within its own e-commerce which grew by 25 percent, and that the wholesale business was strong and grew by 15 percent. However, external distributors showed the

opposite eĤ ect and decreased by 62 percent mainly due to reduced purchases from Norway. For further details, see below under 'Development by segment'.

The nine-month period, January-September 2023

Group net sales during the ĥ rst nine months amounted to SEK 674.6 million (636.8), an increase of 5.9 percent. The currency eĤ ect on turnover in the quarter was positive and adjusted for currency eĤ ects, net sales increased by 1.7 percent.

The main explanation for the increase during the ĥ rst nine months was that the company saw increased demand within the Consumer direct segment, where own physical stores increased sales by 1 percent and own e-commerce increased by 32 percent. The wholesale business also developed strongly and grew by 8 percent. For further details, see below under 'Development by segment'.

RESULTS

Third quarter, July-September 2023

The gross proĥ t margin for the third quarter increased to 52.6 percent (48.2). Adjusted for currency eĤ ects, the gross proĥ t margin would have been 52.5 percent. It was, above all, a greater focus generally on proĥ tability in wholesale operations, and reduced discounts in own stores and own e-commerce, where certain sale-periods have been removed, that contributed to the positive eĤ ect.

Other operating income amounted to SEK 5.9 million (6.4) and referred mainly to unrealized gains on accounts receivable in foreign currency.

Operating costs in the quarter increased by SEK 7.2 million compared to the previous year's third quarter, primarily through increased marketing activities and reserves for doubtful accounts receivable.

Increased sales, higher gross proĥ t margins and planned operating costs meant that the operating proĥ t increased to SEK 40.9 million (30.6).

Net ĥ nancial items amounted to –0.3 MSEK (–0.0). The change in net ĥ nancial items compared to the previous year was mainly attributable to the revaluation of ĥ nancial assets and liabilities in foreign currency.

The period's proĥ t after tax increased to SEK 32.0 million (22.2).

The nine-month period, January-September 2023

The gross proĥ t margin for the ĥ rst nine months increased to 53.2 percent (50.4). Adjusted for currency eĤ ects, the gross proĥ t margin would have been 54.2 percent. It was, above all, a greater focus generally on proĥ tability in wholesale operations, and reduced discounts in own stores and own e-commerce, where certain sale-periods have been removed, that contributed to the positive eĤ ect.

Other operating income amounted to SEK 13.4 million (21.8) and mainly referred to unrealized gains on accounts receivable in foreign currency.

Operating costs increased according to plan for the ĥ rst nine months by SEK 14.1 million compared to the previous year, primarily through increased marketing activities, where, however, lower personnel costs had the opposite positive eĤ ect on operating costs.

Increased sales, higher gross proĥ t margins and planned increased operating costs, meant that the operating proĥ t increased to SEK 80.4 million (65.1) compared to the previous year.

Net ĥ nancial items amounted to –3.8 MSEK (–1.1). The deterioration of net ĥ nancial items compared to the previous year was mainly attributable to the revaluation of ĥ nancial assets and liabilities in foreign currency.

The period's proĥ t after tax increased to SEK 61.0 million (45.6).

Development by segment

Björn Borg's segment reporting consists of the company's main revenue streams, which are divided into Wholesale, Own e-commerce, Own stores, Distributors, and Licensing, which is also how the business is followed up internally in the Group.

Wholesale

The segment's external operating income amounted to SEK 461.1 million (425.9) which was an increase of 8 percent. One explanation for the increase was that the company saw increased demand from e-tailers within the segment, i.e., players who primarily sell online, where growth for the ĥ rst nine months was up 6 percent to SEK 157 million (148). Physical stores within the segment also showed growth and increased by 9 percent to SEK 304 million (278). Within wholesale operations, the largest market, Sweden, showed strong growth of 8 percent, and the second largest market, the Netherlands, showed growth of 6 percent. The Finnish market increased by 2 percent, while Germany was in line with the previous year.

Operating proĥ t amounted to SEK 54.8 million (54.8). The fact that the operating proĥ t was on a par with the previous year despite higher sales was primarily due to higher operating costs in the form of higher reserves for possible customer losses compared to the previous year.

Own e-commerce

Own e-commerce continued to grow strongly. During the ĥ rst nine months of the year, Own e-commerce increased by 32 percent to SEK 108.5 million (82.2). The increase was mainly due to strong growth in the sports apparel product area which was up 88 percent compared to the previous year's ĥ rst nine months. The underwear product area also increased strongly and grew by 14 percent. Footwear continued to show strong momentum and grew by 76 percent.

The operating proĥ t for the ĥ rst nine months of 2023 amounted to SEK 17.0 million (13.5), an increase of 27 percent. The improvement came primarily from greatly increased sales while maintaining high gross margins.

Own stores

Own physical stores increased slightly compared to the ĥ rst nine months of last year. In total, the increase was 1 percent, up to SEK 76.2 million (75.5), despite the company choosing to close ĥ ve stores in accordance with the company's strategy to close unproĥ table stores. One explanation for the increase was that the stores in the Netherlands were closed for parts of the ĥ rst nine months of last year as a result of the pandemic. For comparable stores, i.e., stores that were also open in the corresponding period of the previous year, the increase was 23 percent.

In the Netherlands, sales in Own stores increased by 22 percent, mainly because the stores were closed for part of the ĥ rst nine months of 2022. In Sweden, sales in Own stores decreased by 1 percent in connection with the closure of unproĥ table stores. For comparable stores in Sweden, sales increased by 8 percent. Sales in Finland and Belgium were down by 9 and 14 percent respectively as a result of fewer stores this year compared to the ĥ rst nine months of last year. For comparable stores, Finland and Belgium increased by 47 and 11 percent respectively.

Operating proĥ t for the ĥ rst nine months of 2023 amounted to –6.2 MSEK (–24.3). The improvement in the operating proĥ t was mainly due to increased sales and signiĥ cantly improved gross proĥ t margins, as well as reduced operating costs as a result of fewer stores.

Distributors

The segment's external operating income decreased during the ĥ rst nine months of the year 2023 compared to 2022 and amounted to SEK 33.9 million (67.6). Sales to the two major distributor markets, Norway and Great Britain, decreased compared to the previous year, by 31 and 59 percent respectively, mainly due to large stocks and thus fewer purchases from the respective markets. For the other distributor markets, sales decreased by a total of 65 percent.

Operating proĥ t decreased to SEK 7.3 million (15.1) as a result of the lower sales.

Operating income,
SEK thousands
January-September
Operating proĥ t,
SEK thousands
January-September
Operating margin,%
January-September
Segment Revenue type 2023 2022 2023 2022 2023 2022
Wholesale Products 461,067 425,869 54,779 54,807 12 13
Own e-commerce Products 108,465 82,178 17,046 13,465 16 16
Own stores Products 76,192 75,398 –6,164 –24,294 –8 –32
Distributors Products 33,907 67,645 7,319 15,078 22 22
Licensing Royalties 8,427 7,431 7,400 6,084 88 82
Total 688,058 658,520 80,380 65,140 12 10

Licensing

The segment's external operating income increased slightly during the ĥ rst nine months of 2023 compared to 2022 and amounted to SEK 8.4 million (7.4). It was, above all, within the footwear category that royalty income increased during the ĥ rst nine months of the year.

The operating proĥ t amounted to SEK 7.4 million (6.1) for the ĥ rst nine months of 2023.

Intra-Group sales

Intra-Group sales for the ĥ rst nine months of the year 2023 amounted to SEK 470.8 million (344.5).

SEASONAL VARIATIONS

The Björn Borg Group operates in an industry with seasonal variations. The diĤ erent quarters vary in terms of sales and proĥ ts. See diagram on 'Net sales and operating proĥ t per quarter' on page 5.

INVESTMENTS AND CASH FLOW

The cash Ħ ow from the ongoing operations in the Group during the ĥ rst nine months of 2023 amounted to –8.1 MSEK (–10.9).

The cash Ħ ow from investment activities was negative at SEK –8.2 million (–6.6). The larger investments related to the remodeling of the head oħ ce's showroom. Cash Ħ ow from ĥ nancing activities amounted to SEK 7.5 million (–71.5). The improvement, compared to the previous year, was due to the increased utilization of bank facilities, lower loan repayments, and a lower distribution to shareholders of –50.3 MSEK (–62.9).

FINANCIAL POSITION AND LIQUIDITY

The Björn Borg Group's cash and cash equivalents at the end of the period amounted to SEK 9.7 million (14.4), plus unused bank facilities of SEK 46.8 million (61.1). At the end of the third quarter of the year, the company had a net debt excluding lease liabilities of SEK 93.5 million (74.5). The company continued to have strong liquidity mainly due to increased earnings. Total interest-bearing liabilities amounted to SEK 149.9 million (140.0), where total leasing debt amounted to SEK 46.7 million (51.1), of which SEK 28.4 million was the long-term share and SEK 18.3 million was the short-term share.

The Björn Borg Group had SEK 150 million in bank facilities, of which SEK 103.2 million was utilized as of September 30, 2023. The fair value of ĥ nancial instruments corresponded in all material respects to the book value.

COMMITMENTS AND CONTINGENT LIABILITIES

As a commitment to the overdraft facility, the company has undertaken to ensure that the ratio of the Group's net debt and 12-month rolling operating proĥ t before depreciation, as of the last day of each quarter, does not exceed 3.00. Furthermore, the Group must, at all times, maintain an equity ratio of at least 35 percent.

As of September 30, 2023, the ratio of the Group's net debt was 0.95 (0.87) and the equity ratio amounted to 55.4 percent (52.3).

There have been no signiĥ cant changes in collateral and contingent liabilities compared to 31 December 2022.

PERSONNEL

The average number of employees in the Group for the twelve-month period ending September 30, 2023, was 150 (154), of which 69 percent (67) were women. The reduction in personnel, compared to the previous year, was due to store closures.

TRANSACTIONS WITH RELATED PARTIES

Following a decision at the annual general meeting, the Björn Borg Group has introduced an incentive program under which the company invited persons in Group management and certain additional key persons within the Group to acquire warrants in the company at market value. The incentive program involves the issue of a total of 300,000 warrants, where each warrant entitles the holder to subscribe for one new share in the company. A total of 290,000 warrants were subscribed, with the remaining 10,000 warrants being held in reserve for future key personnel. For further information on the incentive program and its design, please refer to the company's website and the documentation relating to the 2023 annual general meeting.

In addition to the customary remuneration (salary, fees, and other beneĥ ts) to the CEO, senior executives, and the Board of Directors, as well as intra-Group sales, no transactions with related parties were carried out during the period.

MATERIAL RISKS AND UNCERTAINTIES

Through its operations, the Björn Borg Group is exposed to risks and uncertainties. Information about the Group's risks and uncertainties is given on page 61 of the Annual Report for 2022.

The company notes, however, that the geopolitical situation in the world is challenging. It is currently diħ cult to determine how this is aĤ ecting the Björn Borg Group's operations ĥ nancially. The fact that the company does not have any business in either Russia or Ukraine, nor in Israel, minimizes the risk of any business impact, although declining consumer conĥ dence in the future may have an indirect, negative eĤ ect.

Furthermore, the company notes that inĦ ation in the markets in which the Björn Borg Group operates continues to reach high levels, that interest rates on bank loans have risen sharply, and that the currencies in which the company trades have had an unfavorable development. Taken together, these macro-economic eĤ ects could have a further impact on consumer purchasing behavior.

THE PARENT COMPANY

Björn Borg AB (publ) mainly conducts Intra-Group operations. As of September 30, 2023, the company owned 100 percent of the shares in Björn Borg Brands AB, Björn Borg Footwear AB, Björn Borg Inc, Björn Borg Services AB, Björn Borg Ltd, Baseline BV, Belgian Brand Management BVBA, Björn Borg Finland Oy and Björn Borg Denmark ApS. Furthermore, the company owned 75 percent of the shares in Bjorn Borg (China) Ltd.

The parent company's net sales for the ĥ rst nine months of 2023 amounted to SEK 75.9 million (75.8).

Proĥ t before tax amounted to –13.5 MSEK (–8.8) for the ĥ rst nine months of 2023. Cash and cash equivalents at the end of the period amounted to 0 MSEK (0).

EVENTS AFTER THE END OF THE REPORTING PERIOD

There have been no signiĥ cant events to report since the end of the reporting period.

NUMBER OF SHARES

The number of shares in Björn Borg amounts to 25,148,384 shares no change from the previous period.

FINANCIAL GOALS

Björn Borg's long-term ĥ nancial goals for the business, which were most recently established in 2019 for a ĥ ve-year period until 2023, have been prolonged and are now valid until further notice. The ĥ nancial goals are:

  • Annual sales growth of at least 5 percent.
  • An annual operating margin of at least 10 percent.
  • An annual dividend of at least 50 percent of net proĥ t after tax.
  • An equity/assets ratio of not less than 35 percent.

Comments on the ĥ nancial targets: Comments on the ĥ nancial targets: The growth in sales is expected to come mainly from growth in sports apparel, although other product groups are also expected to grow.

ANNUAL GENERAL MEETING

The annual general meeting held on 17 May 2023 decided on a distribution of 2.00 (2.50) per share to the shareholders for the ĥ nancial year 2022. Fredrik Lövstedt, Mats H Nilsson, Heiner Olbrich, Alessandra Cama, Anette Klintfeldt, Jens Høgsted and Johanna Schottenius were re-elected to the Board. The total number of members is seven. The meeting decided that Heiner Olbrich should be re-elected as the Board's Chair.

The meeting also adopted the Board's proposal for a long-term incentive program including the issuance of warrants. For further information on the incentive program, see above under "Transactions with related parties".

ACCOUNTING PRINCIPLES

This interim report in summary for the Group has been prepared in accordance with IAS 34 and applicable regulations in the . The interim report for the parent company has been prepared in accordance with 9 chapters, and RFR 2 . The accounting principles applied in the interim report are consistent with the accounting principles that were applied when preparing the Group and Annual Report for 2022 (see page 56 of the Annual Report for 2022). New and amended standards and new interpretations that apply from 1 January 2023 have not had any signiĥ cant impact on the Group's ĥ nancial reports. Changes in RFR 2 that apply from 1 January 2023 have not had any signiĥ cant impact on the parent company's ĥ nancial reports.

IMPORTANT JUDGMENTS AND ASSESSMENTS

When preparing an interim report, management is required to make assessments and estimates regarding assumptions that aĤ ect the application of the Group's (and the parent company's) accounting principles as well as reported amounts for assets, liabilities, revenues, and costs. The eĤ ects of the negative ĥ nancial impact of the current geopolitical situation in the world have been taken into account. The outcome of the aforementioned assessments has not had any signiĥ cant impact on the Group's ĥ nancial reports. Important assessments and estimates appear in the Annual Report for 2022. No signiĥ cant changes to assessments and estimates have taken place compared to the 2022 Annual Report.

AUDIT

This interim report has been subject to a general review by the company's auditors. The review report can be found on page 16.

OUTLOOK 2023

The company's policy is not to provide forecasts.

Consolidated income statement

IN SUMMARY

Note
SEK thousands
Jul-Sep
2023
Jul-Sep
2022
Jan-Sep
2023
Jan-Sep
2022
Oct 2022-
Sep 2023
Full year
2022
1
Net sales
262,105 248,590 674,628 636,754 837,047 835,173
Other operating revenue 5,862 6,398 13,430 21,766 17,500 25,835
Operating revenue 267,967 254,988 688,058 658,520 890,547 861,008
Goods for resale –124,246 –128,793 –315,782 –315,602 –410,840 –410,660
2
Other external expenses
–57,377 –50,396 –153,615 –128,424 –206,601 –181,411
Personnel costs –33,393 –33,203 –101,304 –106,039 –136,712 –141,447
Depreciation/amortization of tangible/
intangible non-current assets –8,106 –8,531 –24,911 –26,131 –33,519 –34,739
Other operating expenses –3,952 –3,468 –12,066 –17,184 –14,724 –19,842
Operating proĥ t 40,893 30,597 80,380 65,140 88,151 72,909
Net ĥ nancial items –341 –52 –3,760 –1,084 –5,141 –2,465
Proĥ t before tax 40,552 30,545 76,620 64,056 83,010 70,444
Tax –8,507 –8,355 –15,600 –18,473 –16,697 –19,571
Proĥ t for the period 32,045 22,190 61,020 45,583 66,313 50,873
Proĥ t for the period attributable to
Parent Company shareholders 32,045 22,190 61,020 45,583 66,313 50,873
Non-controlling interests
Earnings per share before dilution, SEK 1.27 0.88 2.43 1.81 2.64 2.02
Earnings per share after dilution, SEK 1.27 0.88 2.43 1.81 2.64 2.02
Number of shares 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384

Consolidated statement of comprehensive income IN SUMMARY

SEK thousands Jul-Sep
Note
2023
Jul-Sep
2022
Jan-Sep
2023
Jan-Sep
2022
Oct 2022-
Sep 2023
Full year
2022
Proĥ t/loss for the period 32,045 22,190 61,020 45,583 66,313 50,873
OTHER COMPREHENSIVE INCOME
Components that may be reclassiĥ ed
to proĥ t or loss for the period
Translation diĤ erence for the period –3,546 –821 3,751 857 5,484 2,590
Total other comprehensive income
for the period
–3,546 –821 3,751 857 5,484 2,590
Total comprehensive income for
the period
28,499 21,369 64,771 46,440 71,797 53,463
Total comprehensive income
attributable to
Parent Company shareholders
Non-controlling interests
28,499
21,369
64,771
46,440
71,797
53,463

Consolidated statement of ĥ nancial position

Sep 30, Sep 30, Dec 31,
Note
SEK thousands
2023 2022 2022
Non-current assets
Goodwill 37,214 36,065 36,486
Trademarks 187,532 187,532 187,532
Other intangible assets 6,459 8,510 7,561
Tangible non-current assets 17,844 16,483 16,195
Deferred tax assets 12,581 11,134 12,575
Right-of-use assets 47,693 52,597 52,571
Total non-current assets 309,323 312,321 312,920
Current assets
Inventory 150,489 170,016 201,136
Accounts receivable 164,274 149,775 104,212
Other current receivables 28,157 16,482 19,094
Cash and cash equivalents 9,739 14,386 16,032
Total current assets 352,659 350,659 340,474
Total assets 661,982 662,980 653,394
Equity and liabilities
Equity 340,186 317,786 324,809
Deferred tax liabilities 39,771 39,623 39,877
Long-term lease liabilities 28,379 33,059 32,386
Current liability to credit institution 103,698 88,896 30,000
Accounts payable 50,414 69,332 106,021
Short-term lease liabilities 18,319 17,978 19,265
Other current liabilities 81,214 96,306 101,036
Total equity and liabilities 661,982 662,980 653,394

Consolidated statement of changes in equity IN SUMMARY

SEK thousands Note Equity attributable to
the parent company's
shareholders
Possession without
controlling
inĦ uence
Total
equity
Opening balance, January 1, 2022 340,084 –5,867 334,217
Total comprehensive income for the period 47,534 –1,094 46,440
Distribution for 2021 –62,871 –62,871
Closing balance, September 30, 2022 324,747 –6,961 317,786
Opening balance, January 1, 2022 340,084 –5,867 334,217
Total comprehensive income for the period 54,198 –735 53,463
Distribution for 2021 –62,871 –62,871
Closing balance, December 31, 2022 331,411 –6,602 324,809
Opening balance, January 1, 2023 331,411 –6,602 324,809
Total comprehensive income for the period 64,911 –140 64,771
Distribution for 2022 –50,297 –50,297
Warrant premium 903 903
Closing balance, September 30, 2023 346,928 –6,742 340,186

Consolidated statement of cash Ħ ows

IN SUMMARY

SEK thousands Jul-Sep
2023
Jul-Sep
2022
Jan-Sep
2023
Jan-Sep
2022
Full year
2022
Cash Ħ ow from operating activities
Before changes in working capital 39,676 36,819 70,855 92,158 108,024
Changes in working capital –98,307 –100,823 –78,964 –103,040 –47,524
Cash Ħ ow from operating activities –58,631 –64,004 –8,109 –10,882 60,500
Investments in intangible non-current assets –465 –429 –1,144 –740 –265
Investments in tangible non-current assets –2,404 –1,560 –7,076 –5,824 –8,059
Cash Ħ ow from investing activities –2,869 –1,989 –8,220 –6,564 –8,324
Distribution –50,297 –62,871 –62,871
Warrant premium 903
Amortization of loans –30,000 –80,000 –80,000
Amortization of lease liabilities –6,369 –6,994 –16,827 –17,572 –23,068
Newly-raised loans 30,000 30,000 30,000
Overdraft facility 67,801 40,103 103,698 58,896
Cash Ħ ow from ĥ nancing activities 61,432 63,109 7,477 –71,547 –135,939
Cash Ħ ow for the period –67 –2,884 –8,852 –88,993 –83,763
Cash and cash equivalents at the beginning of the
period 10,115 14,365 16,032 96,743 96,743
Translation diĤ erence in cash and cash equivalents –309 2,905 2,559 6,637 3,052
Cash and cash equivalents at the end of the period 9,739 14,386 9,739 14,386 16,032

Key ĥ gures GROUP

SEK thousands Jul-Sep
2023
Jul-Sep
2022
Jan-Sep
2023
Jan-Sep
2022
Oct 2022-
Sep 2023
Full year
2022
Gross proĥ t margin,% * 52.6 48.2 53.2 50.4 52.9 50.8
Operating margin,% 15.6 12.3 11.9 10.2 10.1 8.7
Proĥ t margin,% 15.5 12.3 11.4 10.1 9.5 8.4
Return on capital employed,% 18.7 17.4 18.7 17.4 18.7 17.1
Return on average equity,% 20.2 17.6 20.2 17.6 20.2 15.4
Proĥ t attributable to the Parent Company's
shareholders
32,045 22,190 61,020 45,583 66,313 50,873
Equity/assets ratio,% * 55.4 52.3 55.4 52.3 55.4 54.0
Equity per share, SEK 13.53 12.64 13.53 12.64 13.53 12.92
Investments in intangible non-current assets 465 429 1,144 740 1,144 265
Investments tangible non-current assets 2,404 1,560 7,076 5,824 8,836 8,059
Depreciation, amortization and impairment
losses for the period
–8,106 –8,531 –24,911 –26,131 –33,519 –34,739
Average number of employees 152 154 150 154 150 151

* The ĥ gure is an alternative performance measure (APM) and not (IFRS). It is described under deĥ nitions and explained on page 15.

Summary per segment

GROUP

SEK thousands Jul-Sep
2023
Jul-Sep
2022
Jan-Sep
2023
Jan-Sep
2022
Oct 2022-
Sep 2023
Full year
2022
Operating revenue
Wholesale business
External revenue 188,148 163,082 461,067 425,869 575,073 539,871
Internal revenue 2,442 1,237 21,040 3,127 22,783 4,870
190,590 164,319 482,107 428,996 597,856 544,741
Own e-commerce
External revenue 37,575 30,022 108,465 82,178 139,698 113,411
Internal revenue –52 1,148 239 1,158 250
37,575 29,970 109,613 82,417 140,856 113,661
Own stores
External revenue 29,940 31,248 76,192 75,398 107,360 106,566
Internal revenue 66 66 62 128
31,314 76,192 75,464 107,422 106,694
Distributors 29,940
External revenue 10,849 28,860 33,907 67,645 58,559 92,298
Internal revenue 183,433 115,852 423,076 305,286 597,565 479,774
194,282 144,712 456,983 372,931 656,124 572,072
Licensing 1,455 1,778 8,427 7,431 9,857 8,862
External revenue 10,721 1,519 25,541 35,734 23,092 33,286
Internal revenue
12,176 3,297 33,968 43,165 32,949 42,148
Less internal sales –196,596 –118,623 –470,805 –344,453 –644,661 –518,309
Operating revenue 267,967 254,989 688,058 658,520 890,547 861,008
Operating proĥ t
Wholesale business 28,663 23,156 54,779 54,807 52,799 52,824
Own e-commerce 5,884 –8,708 17,046 13,465 21,250 17,669
Own stores 689 6,706 –6,164 –24,294 –6,194 –24,324
Distributors 4,373 7,983 7,319 15,078 11,798 19,558
Licensing 1,284 1,460 7,400 6,084 8,498 7,182
Operating proĥ t 40,893 30,597 80,380 65,140 88,148 72,909

Reconciliation between operating proĥ t and proĥ t before tax

The diĤ erence between operating proĥ t for segments for which information must be provided SEK 40,893 thousand (30,597) and proĥ t before tax SEK 40,552 thousand (30,545) are ĥ nancial net items, SEK –341 thousand (–52).

Quarterly data

GROUP
-------
SEK thousands Q3 2023 Q2 2023 Q1 2023 Q4 2022 Q3 2022 Q2 2022 Q1 2022 Q4 2021
Net sales 262,105 165,631 246,893 198,420 248,590 161,544 226,620 180,576
Gross proĥ t margin,% 52.6 55.6 52.2 52.1 48.2 54.5 50.0 53.1
Operating proĥ t/loss 40,893 8,100 31,385 7,770 30,597 5,233 29,309 10,020
Operating margin,% 15.6 4.9 12.7 3.9 12.3 3.2 12.9 5.5
Proĥ t/loss after net ĥ nancial items 40,552 5,401 30,665 6,389 30,545 4,344 29,166 12,030
Proĥ t margin,% 15.5 3.3 12.4 3.2 12.3 2.7 12.9 6.7
Earnings per share,
before dilution, SEK 1.27 0.17 0.99 0.21 0.88 0.01 0.92 0.44
Earnings per share, after dilution, SEK 1.27 0.17 0.99 0.21 0.88 0.01 0.92 0.44
Number of Björn Borg retail stores
at the end of the period 17 17 19 19 19 24 26 26
of which Group-owned
Björn Borg retail stores 16 16 18 18 18 21 23 23

Parent company income statement

IN SUMMARY

SEK thousands Note Jul-Sep
2023
Jul-Sep
2022
Jan-Sep
2023
Jan-Sep
2022
Oct 2022-
Sep 2023
Full year
2022
Net sales 25,414 25,457 75,942 75,795 101,352 101,205
Other operating revenue 264 95 833 1,105 902 1,174
Operating revenue 25,678 25,552 76,775 76,900 102,254 102,379
Goods for resale –153 –153
Other external expenses 2 –13,444 –13,784 –42,208 –40,265 –58,199 –56,256
Personnel costs –11,321 –12,290 –32,663 –38,795 –45,374 –51,506
Depreciation/amortization of intangible
and tangible non-current assets –777 –612 –2,159 –1,852 –2,793 –2,486
Other operating expenses –148 –95 –287 –758 –398 –869
Operating proĥ t –12 –1,229 –542 –4,923 –4,510 –8,892
Result from shares in subsidiaries 4,493 4,493
Net ĥ nancial items –5,829 –2,483 –12,928 –3,919 –14,959 –5,950
Proĥ t/loss after ĥ nancial items –5,841 –3,712 –13,470 –8,842 –14,976 –10,348
Group contributions received/paid 52,538 52,538
Appropriations –360 –360
Proĥ t/loss before tax –5,841 –3,712 –13,470 –8,842 37,202 41,830
Tax –9,512 –9,512
Proĥ t/loss for the period –5,841 –3,712 –13,470 –8,842 27,690 32,318
Other comprehensive income
Total comprehensive income
for the period –5,841 –3,712 –13,470 –8,842 27,690 32,318

Parent company balance sheet

IN SUMMARY

Sep 30, Sep 30, Dec 31,
SEK thousands Note 2023 2022 2022
Non-current assets
Intangible assets 1,087 2,734 2,323
Tangible non-current assets 4,806 2,404 2,510
Deferred tax 4
Shares in Group companies 371,813 279,956 371,813
Total non-current assets 377,706 285,098 376,646
Current assets
Receivables from Group companies 460,966 1,142,435 891,508
Current receivables 9,016 3,798 3,669
Cash and cash equivalents 1,558
Total current assets 469,982 1,146,233 896,735
Total assets 847,688 1,431,331 1,273,381
Equity and liabilities
Equity 73,375 84,316 136,239
Untaxed reserves 1,616 1,256 1,616
Current liabilities credit institutions 103,206 88,896 30,000
Due to Group companies 650,319 1,216,567 1,049,151
Accounts payable 5,318 5,403 9,782
Other current liabilities 13,854 34,893 46,593
Total equity and liabilities 847,688 1,431,331 1,273,381

Parent company statement of changes in equity IN SUMMARY

SEK thousands Jan-Sep
2023
Jan-Sep
2022
Full year
2022
Opening balance 136,239 156,029 166,792
Distribution –50,297 –62,871 –62,871
Warrant premium 903
Total comprehensive income for the period –13,470 –8,842 32,318
Closing balance 73,375 84,316 136,239

Supplementary disclosures

NOTE 1 NET SALES

The Group's net sales consist of sales of products and royalties for the use of the company's brand. Transfers of goods/royalties are made at ĥ xed points in time. Listed in the table below are markets with a net sales above 10 percent of the total.

The group
Jan-Sep Jan-Sep
SEK thousands 2023 2022
Sweden 237,708 228,682
Netherlands 155,790 133,803
Finland 92,299 89,275
Germany 61,523 63,835
Others 127,308 121,159
Total net sales 674,628 636,754
The group Parent Company
Jan-Sep
Jan-Sep
Jan-Sep Jan-Sep
SEK thousands 2023 2022 2023 2022
Cost of premises 8,519 15,788 4,950 5,135
Sales expenses 52,831 42,319 848 2,846
Marketing expenses 52,003 43,596 25,174 20,515
Administrative
expenses 34,089 22,407 10,466 11,123
Other 6,173 4,314 770 646
153,615 128,424 42,208 40,265

NOTE 2 OTHER EXTERNAL EXPENSES

Deĥ nitions

The company presents certain ĥ nancial measures in this year-end report that are not deĥ ned in accordance with IFRS. The company considers these measures to be valuable complementary information for investors and the company's management. Since not all companies calculate ĥ nancial measures in the same way, they are not always comparable with measures used by other companies. Consequently, these ĥ nancial measures should not be seen as a substitute for measures deĥ ned in accordance with IFRS. For more on the calculation of these key ĥ gures see:

https://corporate.bjornborg.com/en/section/investors/ interim-reports/

https://corporate.bjornborg.com/en/ĥ nancial-deĥ nitions/ https://corporate.bjornborg.com/en/ĥ nancial-data/

CAPITAL EMPLOYED

Total assets less non-interest-bearing liabilities and provisions.

Purpose: Capital employed measures capital use and eħ ciency.

COMPARABLE STORE SALES

Sales for own retail stores that were also open in the previous period.

Purpose: To obtain comparable sales between periods for own retail stores.

EARNINGS PER SHARE °DEFINED ACCORDING TO IFRS±

Proĥ t after tax in relation to the weighted average number of shares during the period. Purpose: This indicator is used to assess an investment from an owner's perspective.

EARNINGS PER SHARE AFTER DILUTION °DEFINED ACCORDING TO IFRS±

Earnings per share adjusted for any dilution eĤ ect. Purpose: This indicator is used to assess the investment from an owner's perspective.

EQUITY²ASSETS RATIO

Equity as a percentage of total assets adjusted for lease liabilities.

Purpose: This indicator shows ĥ nancial risk, expressed as a share of the total restricted equity ĥ nanced by the owners.

GROSS PROFIT MARGIN

Net sales less costs of goods sold divided by net sales. Purpose: Gross margin is used to measure operating proĥ tability.

GROSS PROFIT MARGIN BEFORE ACQUISITIONS

Net sales less cost of goods sold divided by net sales. Purpose: Gross proĥ t margin before acquisitions is used to measure operating proĥ tability adjusted for acquisition eĤ ects.

GROSS PROFIT MARGIN EXCLUDING CURRENCY EFFECTS

Gross proĥ t margin calculated using the previous year's exchange rate.

Purpose: To obtain a currency-neutral gross proĥ t margin.

GROUP NET SALES EXCLUDING CURRENCY EFFECTS

Net sales calculated using the previous year's exchange rate.

Purpose: To obtain comparable and currency-neutral net sales.

NET DEBT

Interest-bearing liabilities excluding leasing liabilities less investments and cash and cash equivalents. Purpose: Net debt reĦ ects the company's total debt situation.

NET DEBT TO EBITDA RATIO

Interest-bearing liabilities excluding lease liabilities less investments and cash and cash equivalents divided by operating proĥ t before depreciation/amortizartion. Purpose: To show the company's ability to pay debts.

NET FINANCIAL ITEMS

Financial income less ĥ nancial expenses. Purpose: To describe the company's ĥ nancial activities.

OPERATING MARGIN

Operating proĥ t as a percentage of net sales. Purpose: The operating margin is used to measure operating proĥ tability.

OPERATING PROFIT

Proĥ t before tax plus net ĥ nancial items. Purpose: : This indicator facilitates comparisons of proĥ tability regardless of the company's tax rate and independent of the company's ĥ nancing structure.

PROFIT MARGIN

Proĥ t before tax as a percentage of net sales. Purpose: Proĥ t margin shows the company's proĥ t in relation to its sales.

RETURN ON CAPITAL EMPLOYED

Proĥ t before tax (per rolling 12-month period) plus ĥ nancial expenses as a percentage of average capital employed. Average capital employed is calculated by adding equity at January 1 to equity at December 31 and dividing by two. Purpose: This indicator is the key measure to quantify the return on all the capital used in operations.

RETURN ON EQUITY

Proĥ t for the period/year attributable to the Parent Company's shareholders (for rolling 12 months) according to the income statement as a percentage of average equity. Average equity is calculated by adding equity at January 1 to equity at December 31 and dividing by two. Purpose: This indicator shows, from an owner's perspective, the return generated on the owners' invested capital.

The Board of Directors and the CEO certify that the interim report provides a true and fair overview of the operations, ĥ nancial position and results of the Parent Company and the Group and describes the signiĥ cant risks and uncertainties faced by the Parent Company and the companies in the Group.

Stockholm den 17 november 2023

Heiner Olbrich Chairman of the Board

Alessandra Cama Jens Högsted Board member Board member

Johanna Schottenius Anette Klintfeldt Board member Board member

Fredrik Lövstedt Mats H Nilsson Board member Board member

Henrik Bunge CEO

REVIEW REPORT

INTRODUCTION

We have reviewed the interim report for Björn Borg AB (publ) for the period January 1 to September 30, 2023. The Board of Directors and the President are responsible for the preparation and presentation of this interim report in accordance with IAS 34 and the Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our review.

SCOPE OF REVIEW

We conducted our review in accordance with the International Standard on Review Engagements (ISRE) 2410 "Review of Interim Financial Information Performed by the Independent Auditor of the Entity." A review consists of making inquiries, primarily of persons responsible for ĥ nancial and accounting matters, and applying analytical and other review procedures.

A review is substantially less in scope than an audit conducted in accordance with the International Standards of Auditing (ISA) and other generally accepted auditing practices. The procedures performed in a review do not enable us to obtain a level of assurance that would make us aware of all signiĥ cant matters that might be identiĥ ed in an audit. Therefore, the conclusion expressed based on a review does not give the same level of assurance as a conclusion expressed based on an audit.

CONCLUSION

Based on our review, nothing has come to our attention that causes us to believe that the interim report is not, in all material aspects, prepared in accordance with IAS 34 and the Annual Accounts Act for the Group and in accordance with the Annual Accounts Act for the Parent Company.

Stockholm, November 17, 2023 BDO Mälardalen AB

Johan Pharmanson Carl-Johan Kjellman Authorized Public Accountant Authorized Public Accountant Responsible auditor

CALENDAR 2023

The year-end report 2023 will be released at 7.30 a.m. on February 23, 2024.

Annual report 2023 in late April 2024.

Annual General Meeting 2024 will be held on May 16, 2024.

FINANCIAL REPORTS

Financial reports can be downloaded from the company's website, www.bjornborg.com or ordered by phone +46 8 506 33 700, or by e-mail [email protected].

SHAREHOLDER CONTACTS

Henrik Bunge, CEO Email: [email protected] Telephone: +46 8 506 33 700

Jens Nyström, CFO Email: [email protected] Telephone: +46 8 506 33 700

THE BJÖRN BORG GROUP IN BRIEF

The Björn Borg Group owns the Björn Borg brand, and the focus of the business is sports apparel, underwear and bags. In addition, footwear and glasses are also oĤ ered via licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has its own operations at all levels, from brand development to consumer sales in its own Björn Borg stores. In total, the Group's net sales in 2022 amounted to SEK 835.2 million and the average number of employees was 151. Björn Borg has been listed on Nasdaq Stockholm since 2007.

THE PICTURES IN THE INTERIM REPORT

The images in the interim report are taken from Björn Borg's spring and summer 2024 collektion.

Björn Borg AB Frösundaviks allé 1 169 70 Solna www.bjornborg.com

Denna information är sådan information som Björn Borg AB (publ) är skyldigt att oĤ entliggöra enligt EU:s marknadsmissbruksförordning. Informationen lämnades, genom ovanstående kontaktpersons försorg, för oĤ entliggörande den 17 november 2023 kl 07.30.

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