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Björn Borg

Quarterly Report Nov 18, 2022

3142_10-q_2022-11-18_79d12377-0fad-4184-b01e-5a54d98e265a.pdf

Quarterly Report

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Björn Borg AB • Interim report January-September 2022

Continued very strong growth in own e-commerce

JULY 1 - SEPTEMBER 30, 2022

  • Group net sales amounted to SEK 248.6 million (240.1), an increase of 3.5 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 82.2 million (86.3), a decrease of 4.7 percent. Sales for own e-commerce increased by 28 percent to SEK 29.5 million (22.9).
  • The gross profit margin amounted to 48.2 percent (54.4). Currency-neutral, the gross profit margin amounted to 54.5 percent, an increase of 0.1 percentage points.
  • Operating profit amounted to SEK 30.6 million (52.4). Currency neutral and adjusted for non-recurring items, operating profit amounted to SEK 53.2 million, an increase of 1.5 percent.
  • Profit after tax amounted to SEK 22.2 million (40.1).
  • Earnings per share before and after dilution amounted to SEK 0.88 (1.59).

JANUARY 1 - SEPTEMBER 30, 2022

  • Group's net sales amounted to SEK 636.8 million (587.6), an increase of 8.4 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 226.4 million (233.3), a decrease of 3.0 percent. Sales for own e-commerce increased by 15 percent to SEK 80.4 million (70.1).
  • The gross profit margin amounted to 50.4 percent (54.6). Currency-neutral, the gross profit margin amounted to 55.1 percent, an increase of 0.5 percentage points.
  • Operating profit amounted to SEK 65.1 million (94.1). Currency neutral and adjusted for non-recurring items, operating profit amounted to SEK 102.9 million, an increase of 9.4 percent.
  • Profit after tax amounted to SEK 45.6 million (75.0).
  • Earnings per share before and after dilution amounted to SEK 1.81 (2.98).

QUOTE FROM THE CEO

"Very strong growth for our own e-commerce which increased by 28 percent during the third quarter of the year and adjusted for non-recurring items and currency changes, we have never shown higher profitability in a single quarter." comments CEO Henrik Bunge.

SEK million Jul-Sep
2022
Jul-Sep
2021
Jan-Sep
2022
Jan-Sep
2021
Oct 2021-
Sep 2022
Full year
2021
Net sales 248.6 240.1 636.8 587.6 817.3 768.2
Gross profit margin, % 48.2 54.4 50.4 54.6 51.0 54.2
Operating profit 30.6 52.4 65.1 94.1 75.2 104.1
Operating margin, % 12.3 21.8 10.2 16.0 9.2 13.5
Profit after tax 22.2 40.1 45.6 75.0 56.7 86.0
Earnings per share before dilution, SEK 0.88 1.59 1.81 2.98 2.25 3.42
Earnings per share after dilution, SEK 0.88 1.59 1.81 2.98 2.25 3.42

CEO comments

With the first three quarters of the year now a matter of record, I can state that, currency neutral, we have never been more profitable or had a higher turnover. This statement of strength proves that our business concept of building a global sports fashion brand leads both to increased profitability and increased growth. Currency-neutral and adjusted for planned one-off costs, the operating profit for our first three quarters of 2022 would have been SEK 102.9 million (94.1) and for the third quarter SEK 53.2 million (52.4). The one-off costs during 2022 are the costs for the long term incentive program with SEK 9.8 million for the first nine months of the year, where SEK 3.9 million is for the third quarter of 2022, and reserves for potential repayment of governmental Covid-support the company received during 2020 and 2021 for the Dutch operation. For both the first nine month and the third quarter the mentioned support equals a cost of SEK 7.2 million. But reality is not free from one-of costs, nor is the reality currency neutral, and currency changes are one of the challenges that we as a team have to deal with. In addition to very unfavorable USD exchange rates, the quarter continued to be characterized by rising inflation and troubled times in the world around us. Undoubtedly, these factors have a major impact on consumer consumption. For our part, there is of course reason for caution, but we know that our largest category, men's underwear, is less sensitive to economic fluctuations than other categories. Furthermore, we see that the prices of raw materials have stabilized and that shipping prices, mainly driven by lower container costs, are now going down. We have a strong belief in our business, but we also have great humility in the face of troubled times ahead.

Net sales during the quarter amounted to SEK 248.6 million (240.1), an increase of 3.5 percent. We saw continued losses at several of our e-tailers, but at the same time we continued with very good growth in our own e-commerce. Our wholesale operations grew in all markets except the Netherlands and Belgium. Our sports apparel collection continued to grow and increased during the quarter by 21

percent. Bags showed strong growth figures, while underwear and footwear decreased by 7 percent and 8 percent respectively, which can be attributed to the loss we had with e-tailers.

The gross profit margin decreased to 48.2 percent (54.4). Adjusted for currency effects, the gross profit margin would have been 54.5 percent, an increase compared to the previous year. Reduced discounts both in own retail stores and own e-commerce, and in wholesale operations, is the explanation for the currency-neutral gross profit margin increase. We increased our operating expenses in the quarter by SEK 13.6 million as planned. Increased marketing costs were one explanation, but the result was also negatively affected by the company's incentive program that expires in 2022.

Increased sales with a lower gross profit margin and increased costs meant that our operating profit decreased to SEK 30.6 million (52.4), an operating margin of 12.3 percent (21.8).

Clearly, we are currently operating in challenging times and, obviously, everything that happens affects us. But even in challenging times it is possible to create strong results. The third quarter of the year showed several victories which gave us both the courage and perseverance to continue building on our business idea. Never have we had higher profitability in a single quarter, adjusted for non-recurring items and currency changes, than we had in our own e-commerce, which increased by 28 percent during the third quarter of the year. We also saw continued good growth for our sports apparel collection. We are increasingly being seen as a sports fashion brand, and our strong development in Sweden, where our brand preference increased by 23 percent, is particularly pleasing. As we have said earlier, our journey has only just begun, and I look forward with confidence to the challenging times ahead where we can continue to develop our business.

So, let's go!

Head coach, Henrik Bunge

Group development

OPERATING REVENUE THIRD QUARTER 2022

The third quarter of the year showed an improvement in total operating revenue, including other income, of 4.5 percent to SEK 255.0 million (243.9). Adjusted for currency effects, total operating revenue increased by 1.7 percent in the quarter.

PRODUCT AREAS THIRD QUARTER 2022

The underwear product area showed a decrease in sales of 7 percent for the third quarter of 2022, while sports apparel increased by 21 percent.

Sales of footwear decreased by 8 percent compared to the previous year's third quarter, mainly due to timing in distribution, while in other product areas, sales increased by 47 percent, with bags accounting primarily for the increase.

MARKETS THIRD QUARTER 2022

Sales increased in the largest market, Sweden, during the third quarter of the year by 2 percent, while the second largest market, the Netherlands, decreased by 7 percent. Finland increased by 2 percent and Germany increased by 8 percent. Sales in Denmark increased during the third quarter by 6 percent, while Belgium decreased by 14 percent. Other smaller markets increased by a total of 45 percent.

CHANNELS THIRD QUARTER 2022

The largest channel, the wholesale business, showed a total increase of 5 percent during the third quarter of 2022, where physical stores increased by 19 percent. E-tailers

PRODUCT AREAS – SHARE OF TOTAL SALES

SEK 244 million Growth 5% SEK 255 million

MARKETS – SHARE OF TOTAL SALES

SEK 244 million Growth 5% SEK 255 million

within the wholesale business, on the other hand, were down by 17 percent. Own retail stores decreased in total compared to the previous year by 28 percent, while comparable stores decreased by 11 percent in the quarter. Own e-commerce continued to show strong growth and increased by 28 percent. External distributors increased sales by 56 percent compared to the previous year, while royalty income decreased slightly.

CHANNELS – SHARE OF TOTAL SALES

QUARTERLY NET SALES AND OPERATING PROFIT, 2019-2022

NET SALES

Third quarter, July-September 2022

Group net sales during the third quarter amounted to SEK 248.6 million (240.1), an increase of 3.5 percent. The currency effect was positive on sales in the quarter, although adjusted net sales decreased by 0.4 percent.

The main explanation for the decrease in the quarter was that the company saw a temporary decrease in demand from e-tailers within the wholesale business, mainly the Netherlands and Sweden. For further details, see below under "Development by segment".

The nine-month period, January-September 2022

Group's net sales during the first nine months amounted to SEK 636.8 million (587.6), an increase of 8.4 percent. The currency effect was positive on turnover which increased by 4.9 percent after adjustment,

The main explanation for the increase during the first nine months of the year was increased demand in physical retail where, above all, the largest market, Sweden, showed strong growth. For further details, see below under "Development by segment".

RESULTS Third quarter, July-September 2022

The gross profit margin for the third quarter fell to 48.2 percent (54.4). Adjusted for currency effects, the gross profit margin would have been 54.5 percent, i.e. an increase of 0.1 percentage points compared to the previous year. The general focus on profitability in the wholesale business, as well as reduced discounts in the retail business accounted for the positive effect.

Other operating income amounted to SEK 6.4 million (3.8) and referred mainly to unrealized profits on accounts receivable in foreign currency.

Operating costs increased in the quarter by SEK 13.6 million compared to the previous year's third quarter, primarily through increased marketing activities and rental costs, the latter relating to reserves for potential repayment of governmental Covid-support the company received during 2020 and 2021 for the Dutch operation. The operating result was also negatively affected by SEK 3.9 million during the third quarter of the year, related to the company's incentive program, LTIP 2022. The 2019 AGM decided on the introduction of a new long-term incentive program, LTIP 2022, which can be described as variable cash compensation based on the price for the Björn Borg share. Employees entitled to participate in the incentive program, which runs between the years 2019 and 2022, are members of the company management team. As of September 30, 2022, a cost of SEK 9.8 million (1.8) had been booked.

Increased sales with a lower gross profit margin related to negative currency effects, and increased operating costs compared to the previous year resulted in an operating profit of SEK 30.6 million (52.4) for the quarter. The operating margin was 12.3 percent (21.8).

Net financial items amounted to –0.0 MSEK (–1.4). The improvement in net financial items compared to the previous year was mainly attributable to the revaluation of financial assets and liabilities in foreign currency.

Profit for the period amounted to SEK 22.2 million (40.1). Profit after tax was negatively affected by SEK 2.5 million during the third quarter of the year related to an anticipated tax effect regarding the liquidation of the company's UK operations.

The nine-month period, January-September 2022

The gross profit margin for the first nine months fell to 50.4 percent (54.6). Adjusted for currency effects, the gross profit margin would have been 55.1 percent, i.e. an increase of 0.5 percentage points compared to the previous year.

Other operating income amounted to SEK 21.8 million (18.6) and referred mainly to unrealized profits on accounts receivable in foreign currency.

Operating costs increased by SEK 32.7 million compared to the previous year, primarily through increased rental and sales costs as well as marketing activities. Operating profit was also negatively affected by SEK 9.8 million during the first nine months, related to the company's incentive program, LTIP 2022, as described above under "Results, third quarter July-September 2022".

Despite a lower gross profit margin related to negative currency effects, and increased operating costs compared to the previous year, the increased sales resulted in an operating profit of SEK 65.1 million (94.1). The operating margin was 10.2 percent (16.0).

Net financial items amounted to SEK –1.1 million (0.8). The deterioration of the financial items compared to the previous year was mainly attributable to the revaluation of financial assets and liabilities in foreign currency.

The period's profit after tax decreased to SEK 45.6 million (75.0). Profit after tax was negatively affected by SEK 5.1 million during the year related to a tax effect regarding the liquidation of the company's UK operations.

Development by segment

Björn Borg's segment reporting consists of the company's primary revenue streams, which are divided into: Wholesale, Consumer Direct, Distributors and Licensing, which is also how the business is monitored internally in the Group.

Wholesale

The segment consists of revenues and costs associated with the Björn Borg Group's wholesale operations. The Group conducts wholesale operations in Sweden, Germany, Finland, the Netherlands, Belgium and Denmark for sports apparel, bags, and underwear as well as footwear in Sweden and Finland.

The segment's external operating income amounted to SEK 425.9 (394.4) million during first nine months of the year, which was an increase of 8 percent. One explanation for the increase was that the company saw increased demand, particularly in physical retail within the segment, which increased by 21 percent during the first nine months of the year. Sweden and Finland increased in total by 15 and 28 percent respectively. Footwear sales in the wholesale segment increased by 2 percent, while Germany and the Netherlands decreased by 7 and 5 percent, respectively.

Operating profit for the first nine months amounted to SEK 54.8 million (68.6), a decrease of 20 percent. The deterioration in earnings was primarily due to lower gross profit margins related to negative currency effects and the planned increase in operating costs.

Consumer direct

The segment consists of revenues and costs associated with the Björn Borg Group's direct sales to consumers. The Björn Borg Group owns and operates a total of 18 (24) retail stores and factory outlet stores in Sweden, Finland, the Netherlands, and Belgium, selling underwear, sports apparel, complementary products, and other licensed products. In addition, Björn Borg sells online through www.bjornborg.com.

The consumer direct segment increased its external operating income during the first nine months of 2022 to SEK 157.9 million (152.9), an increase of 3 percent. The increase was mainly due to strong growth in own e-commerce, which grew to SEK 80.4 million (70.1) during the first nine months of the year, an increase of 15 percent. Sales in own physical retail stores were down by 9

percent in total for the company, mainly due to fewer stores compared to the previous year. For comparable stores, sales in own retail stores increased by 7 percent during the first nine months of the year.

Operating profit for the first nine months of 2022 amounted to SEK –10.8 million (4.6). The deterioration in operating profit was mainly explained by reduced gross margins within own retail stores due to negative currency effects, as well as slightly higher operating costs related to non-recurring items within the reserve for repayment of governmental Covid-support in the Netherlands.

Distributors

This segment mainly consists of revenues and costs associated with sales to external distributors of product groups that are developed in-house by the company.

The segment's external operating income during the first nine months of the year 2022 amounted to SEK 67.6 million (49.9), which was an increase of 36 percent. Sales to the two major distributor markets Norway and Great Britain increased by 45 percent and 82 percent respectively compared to the previous year, driven by wider distribution as a result of the UK market now being fully handled by an external distributor. Denmark, which is now a fully integrated part of the wholesale business, had the opposite effect within the distributor segment.

Operating profit increased to SEK 15.1 million (12.9).

Licensing

The licensing segment mainly consists of royalty income from licensees and costs for the Group associated with licensing operations.

The segment's external operating income decreased slightly during the first nine months of 2022 to SEK 7.4 million (9.0). The decrease was a result of lower brand sales of licensed products, where footwear mainly accounted for the reduction.

Operating profit decreased to SEK 6.1 million (8.0) for the first nine months of 2022. The reduced operating profit was a consequence of the lower external sales in the segment.

Intra-Group sales

Intra-Group sales for the first nine months of 2022 amounted to SEK 344.5 million (411.1).

SEASONAL VARIATIONS

The Björn Borg Group operates in an industry with seasonal variations. The different quarters vary in terms of sales and profit. See diagram on 'Quarterly net sales and operating profit' on page 4.

Operating income,
SEK thousands
January-September
Operating profit,
SEK thousands
January-September
Operating margin,%
January-September
Segment Revenue type 2022 2021 2022 2021 2022 2021
Wholesale Products 425,869 394,431 54,807 68,598 13 17
Consumer direct Products 157,576 152,882 –10,829 4,563 –7 3
of which stores 75,398 82,764 –24,294 –8,118 –32 –10
of which e-commerce 82,178 70,118 13,465 12,681 16 18
Distributors Products 67,645 49,866 15,078 12,908 22 3
Licensing Royalties 7,431 9,014 6,084 7,999 82 12
Total 658,520 606,193 65,140 94,068 10 16

INVESTMENTS AND CASH FLOW

The cash flow from the operating activities in the Group during the first nine months of 2022 amounted to –10.9 MSEK (35.8).

Cash flow from investment activities was negative SEK –6.6 million (–8.4). The major investments were in the remodeling of an outlet store. Cash flow from financing activities amounted to SEK –71.5 million (–54.1). The negative cash flow compared to the previous year was mainly due to a higher distribution to shareholders of SEK –62.9 million (–37.7).

FINANCIAL POSITION AND LIQUIDITY

The Björn Borg Group's cash and cash equivalents at the end of the period amounted to SEK 14.4 million (45.8), plus unused bank facilities of SEK 61.1 million (141.0). At the end of the third quarter of the year, the company had a net debt, excluding lease liabilities, of SEK 74.5 million (53.2). Total interest-bearing liabilities amounted to SEK 140.0 million (163.2), where total leasing debt amounted to SEK 51.1 million (64.2), of which SEK 33.1 million represented the long-term share and SEK 18.0 million the short-term share.

The Björn Borg Group had SEK 150 million in bank facilities, of which SEK 88.9 million (0) was utilized as of September 30, 2022. The fair value of financial instruments essentially conincides with book value.

COMMITMENTS AND CONTINGENT LIABILITIES

As a commitment for the overdraft facility and the three-year revolving credit, the company has undertaken to ensure that the ratio of the Group's net debt and 12-month rolling EBITDA will not exceed 3.00 on the last day of each quarter. Furthermore, the group will maintain an equity/assets ratio of at least 35 percent.

As of September 30, 2022, the ratio was 0.87 (0.48) and the equity/assets ratio was 52.3 percent (53.1).

There have been no significant changes in pledged assets and contingent liabilities compared to December 31, 2021.

PERSONNEL

The average number of employees in the Group for the twelve-month period ending September 30, 2022, was 154 (169), of which 67 percent (68) were women. The reduction in personnel compared to the previous year was due to store closures.

TRANSACTIONS WITH RELATED PARTIES

In addition to the customary remuneration (salary, fees, and other benefits) to the CEO, senior executives and the Board of Directors, as well as Intra-Group sales, no transactions with related parties were carried out during the period.

SIGNIFICANT RISKS AND UNCERTAINTIES

Through its operations, the Björn Borg Group is exposed to risks and uncertainties. Information about the Group's risks and uncertainties is given on page 61 of the annual report for 2021.

The company notes, however, that at the end of February 2022, what has been called the most politically threatening event in Europe since the Second World War began. Russia launched a large-scale attack and thus started a war against Ukraine. Consequences of the war have included large flows of refugees, as well as severe retaliatory sanctions against Russia from the outside world. It is difficult today to determine how the war will

affect the Björn Borg Group's operations financially. The fact that the company does not do business in either Russia or Ukraine should minimize any direct risks of business impact, even though declining consumer confidence in the future may have an indirect, negative effect. However, the company can note that increased fuel prices lead to increased shipping costs and is something that should be seen as a financial risk.

Furthermore, the company notes that inflation in the markets in which the Björn Borg Group operates is reaching record levels, which may have a further impact on consumers' purchasing behavior.

THE PARENT COMPANY

Björn Borg AB (publ) mainly conducts intra-Group activities. As of September 30, 2022, the company owned 100 percent of the shares in Björn Borg Brands AB, Björn Borg Footwear AB, Björn Borg Inc, Björn Borg Services AB, Björn Borg UK, Baseline, BBM, Björn Borg Finland Oy and Björn Borg Denmark Aps. Furthermore, the company owned 75 percent of the shares in Bjorn Borg (China) Ltd. The company has restructured the Baseline group, which consisted of six legal entities in the Netherlands and Belgium. After the restructuring, the Belgian units are directly owned by Björn Borg AB. The acquisition was carried out on the entry date of January 1, 2022.

The parent company's net sales for the first nine months of 2022 amounted to SEK 75.8 million (74.9).

Profit before tax amounted to –8.8 MSEK (–16.5) for the first nine months of 2022. Cash and cash equivalents at the end of the period amounted to 0 MSEK (25.6).

EVENTS AFTER THE END OF THE REPORTING PERIOD

There are no significant events to report after the end of the reporting period.

NUMBER OF SHARES

The number of shares in Björn Borg amounts to 25,148,384 shares.

FINANCIAL GOALS

Björn Borg's long-term financial goals for the business, which were most recently established in 2019 for a five-year period until 2023, are:

  • Annual sales growth of at least 5 percent.
  • Annual operating margin of at least 10 percent.
  • An annual dividend of at least 50 percent of net profit after tax.
  • An equity/assets ratio of not less than 35 percent.

The company is maintaining the above goals despite the ongoing unrest in the outside world.

Comments on the financial targets: Sales growth is estimated to come mainly from growth in sports apparel, although other product groups are also expected to grow.

ANNUAL GENERAL MEETING

The annual general meeting held on 19 May 2022, approved a distribution of SEK 2.50 (1.50) per share to the shareholders for the financial year 2021. Fredrik Lövstedt, Mats H Nilsson, Heiner Olbrich, Alessandra Cama, Anette Klintfeldt and Jens Høgsted were re-elected to the board. Johanna Schottenius was elected as a new board member. The total number of members is seven. The meeting decided that Heiner Olbrich should be re-elected as chair of the board.

ACCOUNTING PRINCIPLES

This condensed interim report for the Group has been prepared in accordance with IAS 34 Interim Financial Reporting and the applicable regulations in the Annual Accounts Act. The interim report for the parent company has been prepared in accordance with the Annual Accounts Act chapter 9, on interim reporting and RFR 2 Accounting for legal entities. The accounting principles applied in the interim report conform to the accounting principles applied when preparing the Group accounts and annual report 2021 (see page 56 of the annual report for 2021). New and amended standards and new interpretations that applied from 1 January 2022 had no significant impact on the Group's financial reports. Changes in RFR 2 that applied from 1 January 2022 had no significant impact on the parent company's financial reports.

CRITICAL ESTIMATES AND ASSUMPTIONS

When preparing an interim report, management is required to make assessments and estimates regarding assumptions that affect the application of the Group's (and the parent company's) accounting principles as well as reported amounts for assets, liabilities, income, and expenses. The effects of the negative financial impact of the Corona virus have been taken into account, as well as possible negative financial effects of the war in Ukraine. The results of these estimates and assumptions are then used to assess the reported values of assets and liabilities that otherwise are not clearly indicated from other sources. The estimates for accounting purposes that result from these will, by definition, not always correspond to the actual result. The outcome of the above estimates has not had any significant impact on the Group's financial reports. Important estimates and judgments appear in the annual report for 2021. No other significant changes in estimates or judgments have taken place compared to the 2021 annual report.

AUDIT REPORT

This interim report has been subject to a general review by the company's auditors. The review report can be found on page 15.

OUTLOOK 2022

The company's policy is not to provide forecasts.

Consolidated income statement

IN SUMMARY

SEK thousands Note Jul-Sep
2022
Jul-Sep
2021
Jan-Sep
2022
Jan-Sep
2021
Oct 2021-
Sep 2022
Full year
2021
Net sales 1 248,590 240,141 636,754 587,627 817,330 768,203
Other operating revenue 6,398 3,799 21,766 18,565 31,092 27,892
Operating revenue 254,988 243,940 658,520 606,193 848,422 796,095
Goods for resale –128,793 –109,579 –315,602 –267,046 –400,219 –351,663
Other external expenses 2 –50,396 –37,321 –128,424 –108,066 –178,668 –158,310
Personnel costs –33,203 –32,636 –106,039 –94,485 –137,055 –125,501
Depreciation/amortization of tangible/
intangible non-current assets –8,531 –9,451 –26,131 –26,689 –34,945 –35,503
Other operating expenses –3,468 –2,596 –17,184 –15,839 –22,375 –21,030
Operating profit 30,597 52,357 65,140 94,068 75,160 104,088
Net financial items –52 –1,420 –1,084 772 925 2,782
Profit before tax 30,545 50,938 64,056 94,840 76,085 106,870
Tax –8,355 –10,836 –18,473 –19,885 –19,428 –20,840
Profit for the period 22,190 40,102 45,583 74,955 56,657 86,030
Profit for the period attributable to
Parent Company shareholders 22,190 40,102 45,583 74,955 56,657 86,030
Non-controlling interests
Earnings per share before dilution, SEK 0.88 1.59 1.81 2.98 2.25 3.42
Earnings per share after dilution, SEK 0.88 1.59 1.81 2.98 2.25 3.42
Number of shares 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384

Consolidated statement of comprehensive income IN SUMMARY

SEK thousands Note Jul-Sep
2022
Jul-Sep
2021
Jan-Sep
2022
Jan-Sep
2021
Oct 2021-
Sep 2022
Full year
2021
Profit/loss for the period 22,190 40,102 45,583 74,955 56,657 86,030
OTHER COMPREHENSIVE INCOME
Components that may be reclassified
to profit or loss for the period
Translation difference for the period –821 1,050 857 –3,326 –920 –5,103
Total other comprehensive income
for the period
–821 1,050 857 –3,326 –920 –5,103
Total comprehensive income
for the period
21,369 41,152 46,440 71,629 55,737 80,927
Total comprehensive income
attributable to
Parent Company shareholders
Non-controlling interests
21,369
41,152
46,440
71,629
55,737
80,927

Consolidated statement of financial position

IN SUMMARY

SEK thousands
Note
Sep 30,
2022
Sep 30,
2021
Dec 31,
2021
Non-current assets
Goodwill 36,065 34,633 34,685
Trademarks 187,532 187,532 187,532
Other intangible assets 8,510 11,930 10,917
Tangible non-current assets 16,483 16,058 15,405
Deferred tax assets 11,134 10,702 13,952
Right-of-use assets 52,597 64,385 54,950
Total non-current assets 312,321 325,240 317,441
Current assets
Inventory 170,016 134,869 151,991
Accounts receivable 149,775 145,226 91,969
Other current receivables 16,482 24,995 22,524
Cash and cash equivalents 14,386 45,795 96,743
Total current assets 350,659 350,886 363,227
Total assets 662,980 676,127 680,668
Equity and liabilities
Equity 317,786 324,919 334,217
Deferred tax liabilities 39,623 39,279 39,596
Non-current liabilities credit institutions 99,000 80,000
Other non-current liabilities 1,753 1,932
Long-term lease liabilities 33,059 41,554 33,777
Current liability to credit institution 88,896
Accounts payable 69,332 62,355 97,036
Short-term lease liabilities 17,978 22,690 20,242
Other current liabilities 96,306 84,577 73,868
Total equity and liabilities 662,980 676,127 680,668

Consolidated statement of changes in equity IN SUMMARY

SEK thousands Note Equity attributable to
the parent company's
shareholders
Possession without
controlling
influence
Total
equity
Opening balance, January 1, 2021 296,308 –5,295 291,013
Total comprehensive income for the period 72,018 –389 71,629
Distribution for 2020 –37,723 –37,723
Closing balance, September 30, 2021 330,603 –5,684 324,919
Opening balance, January 1, 2021 296,308 –5,295 291,013
Total comprehensive income for the period 81,499 –572 80,927
Distribution for 2020 –37,723 –37,723
Closing balance, December 31, 2021 340,084 –5,867 334,217
Opening balance, January 1, 2022 340,084 –5,867 334,217
Total comprehensive income for the period 47,534 –1,094 46,440
Distribution for 2021 –62,871 –62,871
Closing balance, September 30, 2022 324,747 –6,961 317,786

Consolidated statement of cash flows

IN SUMMARY

SEK thousands Jul-Sep
2022
Jul-Sep
2021
Jan-Sep
2022
Jan-Sep
2021
Full year
2021
Cash flow from operating activities
Before changes in working capital 36,819 63,057 92,158 117,360 136,818
Changes in working capital –100,823 –42,412 –103,040 –81,515 –22,891
Cash flow from operating activities –64,004 20,645 –10,882 35,845 113,927
Investments in intangible non-current assets –429 –1,259 –740 –4,135 –4,828
Investments in tangible non-current assets –1,560 –631 –5,824 –4,272 –5,680
Cash flow from investing activities –1,989 –1,890 –6,564 –8,407 –10,508
Distribution –62,871 –37,723 –37,723
Amortization of loans –80,000 –19,000
Amortization of lease liabilities –6,994 –6,008 –17,572 –16,330 –23,400
Newly-raised loans 30,000 30,000
Overdraft facility 40,103 58,896
Cash flow from financing activities 63,109 –6,008 –71,547 –54,053 –80,123
Cash flow for the period –2,884 12,747 –88,993 –26,615 23,296
Cash and cash equivalents at the beginning of the period 14,365 30,760 96,743 70,235 70,235
Translation difference in cash and cash equivalents 2,905 2,288 6,637 2,175 3,212
Cash and cash equivalents at the end of the period 14,386 45,795 14,386 45,795 96,743

Key figures THE GROUP

SEK thousands Jul-Sep
2022
Jul-Sep
2021
Jan-Sep
2022
Jan-Sep
2021
Oct 2021-
Sep 2022
Full year
2021
Gross profit margin,% * 48.2 54.4 50.4 54.6 51.0 54.2
Operating margin,% 12.3 21.8 10.2 16.0 9.2 13.5
Profit margin,% 12.3 21.2 10.1 16.1 9.3 13.9
Return on capital employed,% 17.4 21.2 17.4 21.2 17.4 24.4
Return on average equity,% 17.6 25.0 17.6 25.0 17.6 27.5
Profit attributable to the Parent Company's
shareholders 22,190 40,101 45,583 74,955 56,657 86,030
Equity/assets ratio,% * 52.3 53.1 52.3 53.1 52.3 53.4
Equity per share, SEK 12.64 12.92 12.64 12.92 12.64 13.29
Investments in intangible non-current assets 429 1,259 740 4,135 1,433 4,828
Investments tangible non-current assets 1,560 631 5,824 4,272 7,232 5,680
Depreciation, amortization and impairment
losses for the period –8,531 –9,451 –26,131 –26,689 –34,944 –35,503
Average number of employees 154 164 154 164 154 162

* The figure is an alternative performance measure (APM) and not (IFRS). It is described under definitions and explained on page 14.

Summary per segment

THE GROUP

SEK thousands Jul-Sep
2022
Jul-Sep
2021
Jan-Sep
2022
Jan-Sep
2021
Oct 2021-
Sep 2022
Full year
2021
Operating revenue
Wholesale
External revenue 163,082 156,000 425,869 394,431 533,711 502,273
Internal revenue 1,237 873 3,127 1,126 3,609 1,607
164,319 156,873 428,996 395,557 537,320 503,880
Consumer Direct
Brick-and-mortar
External revenue 31,248 43,537 75,398 82,764 105,837 113,203
Internal revenue 66 2 66 2 83 19
E-commerce
External revenue 30,022 22,947 82,178 70,118 111,569 99,509
Internal revenue –52 239 520 281
61,284 66,486 157,881 152,884 218,009 213,012
Distributors
External revenue 28,860 18,523 67,645 49,866 89,218 71,439
Internal revenue 115,852 139,928 305,286 352,868 418,014 465,596
144,712 158,451 372,931 402,733 507,232 537,035
Licensing
External revenue 1,778 2,933 7,431 9,014 8,088 9,671
Internal revenue 1,519 24,525 35,734 57,056 60,083 81,404
3,297 27,458 43,165 66,070 68,171 91,075
Less internal sales –118,623 –165,328 –344,453 –411,051 –482,310 –548,907
Operating revenue 254,989 243,941 658,520 606,193 848,422 796,095
Operating profit
Wholesale 23,156 34,604 54,807 68,598 54,732 68,523
Consumer Direct, brick-and-mortar –8,708 3,348 –24,294 –8,118 –22,554 –6,380
Consumer Direct, e-commerce 6,706 3,444 13,465 12,681 20,978 20,194
Distributors
Licensing
7,983
1,460
8,252
2,709
15,078
6,084
12,908
7,999
15,739
6,265
13,571
8,180
Operating profit 30,597 52,357 65,140 94,067 75,160 104,088

Reconciliation between operating profit and profit before tax

The difference between operating profit for segments for which information must be disclosed is SEK 30,597 thousand (52,357) and profit before tax SEK 30,545 thousand (50,938) is net financial items, SEK –52 thousand (–1,420).

Quarterly data

THE GROUP

SEK thousands Q3 2022 Q2 2022 Q1 2022 Q4 2021 Q3 2021 Q2 2021 Q1 2021 Q4 2020
Net sales 248,590 161,544 226,620 180,576 240,141 162,836 184,651 160,364
Gross profit margin,% 48.2 54.5 50.0 53.1 54.4 56.3 53.3 56.6
Operating profit/loss 30,597 5,233 29,309 10,020 52,357 19,277 22,434 6,455
Operating margin,% 12.3 3.2 12.9 5.5 21.8 11.8 12.1 4.0
Profit/loss after net financial items 30,545 4,344 29,166 12,030 50,937 18,015 25,888 –5,744
Profit margin,% 12.3 2.7 12.9 6.7 21.2 11.1 14.0 –3.6
Earnings per share,
before dilution, SEK 0.88 0.01 0.92 0.44 1.59 0.54 0.85 0.05
Earnings per share, after dilution, SEK 0.88 0.01 0.92 0.44 1.59 0.54 0.85 0.05
Number of Björn Borg stores
at the end of the period 19 24 26 26 27 28 31 32
of which Group-owned
Björn Borg stores 18 21 23 23 24 25 28 29

Parent company income statement

IN SUMMARY

SEK thousands Note Jul-Sep
2022
Jul-Sep
2021
Jan-Sep
2022
Jan-Sep
2021
Oct 2021-
Sep 2022
Full year
2021
Net sales 25,457 25,058 75,795 74,891 100,844 99,940
Other operating revenue 95 257 1,105 1,486 1,659 1,990
Operating revenue 25,552 25,315 76,900 76,377 102,503 101,930
Goods for resale –153 –204 –51
Other external expenses 2 –13,784 –10,562 –40,265 –31,443 –63,095 –54,272
Personnel costs –12,290 –9,251 –38,795 –30,441 –49,045 –40,691
Depreciation/amortization of intangible
and tangible non-current assets –612 –582 –1,852 –1,735 –2,443 –2,326
Other operating expenses –95 –296 –758 –628 –848 –668
Operating profit –1,229 4,624 –4,923 12,130 –13,131 3,922
Result from shares in subsidiaries 294 –33,755 –439 –34,194
Net financial items –2,483 3,312 –3,919 5,129 1,869 10,918
Profit/loss after financial items –3,712 8,230 –8,842 –16,496 –11,701 –19,354
Group contributions received/paid 48,988 48,988
Appropriations –218 –218
Profit/loss before tax –3,712 8,230 –8,842 –16,496 37,070 29,416
Tax –14,451 –14,451
Profit/loss for the period –3,712 8,230 –8,842 –16,496 22,619 14,965
Other comprehensive income
Total comprehensive income
for the period –3,712 8,230 –8,842 –16,496 22,619 14,965

Parent company balance sheet

IN SUMMARY

Sep 30, Sep 30, Dec 31,
SEK thousands
Note
2022 2021 2021
Non-current assets
Intangible assets 2,734 3,894 3,669
Tangible non-current assets 2,404 2,252 2,112
Deferred tax 4 8 4
Shares in Group companies 279,956 277,676 277,676
Total non-current assets 285,098 283,830 283,461
Current assets
Receivables from Group companies 1,142,435 940,380 980,598
Current receivables 3,798 8,709 3,864
Cash and cash equivalents 25,624 75,392
Total current assets 1,146,233 974,713 1,059,854
Total assets 1,431,331 1,258,543 1,343,315
Equity and liabilities
Equity
Untaxed reserves
84,316
1,256
124,568
1,038
156,029
1,256
Non-current liabilities credit institutions 99,000 80,000
Other non-current liabilities 1,753 1,932
Current liabilities credit institutions 88,896
Due to Group companies 1,216,567 1,017,923 1,070,468
Accounts payable 5,403 2,688 9,251
Other current liabilities 34,893 11,573 24,379
Total equity and liabilities 1,431,331 1,258,543 1,343,315

Parent company statement of changes in equity IN SUMMARY

SEK thousands Jan-Sep
2022
Jan-Sep
2021
Full year
2021
Opening balance 156,029 178,787 178,787
Distribution –62,871 –37,723 –37,723
Total comprehensive income for the period –8,842 –16,496 14,965
Closing balance 84,316 124,568 156,029

Supplementary disclosures

NOTE 1 NET SALES

The Group's net sales consist of sales of products and royalties for the use of the company's brand. Transfers of goods/royalties are made at fixed points in time. Listed in the table below are markets with a net sales above 10 percent of the total.

The group
Jan-Sep Jan-Sep
SEK thousands 2022 2021
Sweden 228,682 210,765
Netherlands 133,803 134,909
Finland 89,275 80,382
Germany 63,835 65,402
Others 121,159 96,169
Total net sales 636,754 587,627
The group Parent Company
Jan-Sep Jan-Sep Jan-Sep Jan-Sep
SEK thousands 2022 2021 2022 2021
Cost of premises 15,788 7,287 5,135 4,006
Sales expenses 42,319 37,782 2,846 1,844
Marketing expenses 43,596 35,632 20,515 17,232
Administrative
expenses 22,407 24,368 11,123 8,005
Other 4,314 2,997 646 356
128,424 108,066 40,265 31,443

NOTE 2 OTHER EXTERNAL EXPENSES

Definitions

The company presents certain financial measures in this year-end report that are not defined in accordance with IFRS. The company considers these measures to be valuable complementary information for investors and the company's management. Since not all companies calculate financial measures in the same way, they are not always comparable with measures used by other companies. Consequently, these financial measures should not be seen as a substitute for measures defined in accordance with IFRS. For more on the calculation of these key figures see:

https://corporate.bjornborg.com/en/section/investors/ interim-reports/

https://corporate.bjornborg.com/en/financial-definitions/ https://corporate.bjornborg.com/en/financial-data/

CAPITAL EMPLOYED

Total assets less non-interest-bearing liabilities and provisions.

Purpose: Capital employed measures capital use and efficiency.

COMPARABLE STORE SALES

Sales for own retail stores that were also open in the previous period.

Purpose: To obtain comparable sales between periods for own retail stores.

EARNINGS PER SHARE (DEFINED ACCORDING TO IFRS)

Profit after tax in relation to the weighted average number of shares during the period. Purpose: This indicator is used to assess an investment from an owner's perspective.

EARNINGS PER SHARE AFTER DILUTION (DEFINED ACCORDING TO IFRS)

Earnings per share adjusted for any dilution effect. Purpose: This indicator is used to assess the investment from an owner's perspective.

EQUITY/ASSETS RATIO

Equity as a percentage of total assets adjusted for lease liabilities.

Purpose: This indicator shows financial risk, expressed as a share of the total restricted equity financed by the owners.

GROSS PROFIT MARGIN

Net sales less costs of goods sold divided by net sales. Purpose: Gross margin is used to measure operating profitability.

GROSS PROFIT MARGIN BEFORE ACQUISITIONS

Net sales less cost of goods sold divided by net sales. Purpose: Gross profit margin before acquisitions is used to measure operating profitability adjusted for acquisition effects.

GROSS PROFIT MARGIN EXCLUDING CURRENCY EFFECTS

Gross profit margin calculated using the previous year's exchange rate.

Purpose: To obtain a currency-neutral gross profit margin.

GROUP NET SALES EXCLUDING CURRENCY EFFECTS

Net sales calculated using the previous year's exchange rate.

Purpose: To obtain comparable and currency-neutral net sales.

NET DEBT

Interest-bearing liabilities excluding leasing liabilities less investments and cash and cash equivalents. Purpose: Net debt reflects the company's total debt situation.

NET DEBT TO EBITDA RATIO

Interest-bearing liabilities excluding lease liabilities less investments and cash and cash equivalents divided by operating profit before depreciation/amortizartion. Purpose: To show the company's ability to pay debts.

NET FINANCIAL ITEMS

Financial income less financial expenses. Purpose: To describe the company's financial activities.

OPERATING MARGIN

Operating profit as a percentage of net sales. Purpose: The operating margin is used to measure operating profitability.

OPERATING PROFIT

Profit before tax plus net financial items. Purpose: : This indicator facilitates comparisons of profitability regardless of the company's tax rate and independent of the company's financing structure.

PROFIT MARGIN

Profit before tax as a percentage of net sales. Purpose: Profit margin shows the company's profit in relation to its sales.

RETURN ON CAPITAL EMPLOYED

Profit before tax (per rolling 12-month period) plus financial expenses as a percentage of average capital employed. Average capital employed is calculated by adding equity at January 1 to equity at December 31 and dividing by two. Purpose: This indicator is the key measure to quantify the return on all the capital used in operations.

RETURN ON EQUITY

Profit for the period/year attributable to the Parent Company's shareholders (for rolling 12 months) according to the income statement as a percentage of average equity. Average equity is calculated by adding equity at January 1 to equity at December 31 and dividing by two. Purpose: This indicator shows, from an owner's perspective, the return generated on the owners' invested capital.

The Board of Directors and the CEO certify that the interim report provides a true and fair overview of the operations, financial position and results of the Parent Company and the Group and describes the significant risks and uncertainties faced by the Parent Company and the companies in the Group.

Stockholm, November 18, 2022

Heiner Olbrich Chairman of the Board

Alessandra Cama Jens Høgsted Board member Board member

Johanna Schottenius Anette Klintfeldt Board member Board member

Fredrik Lövstedt Mats H Nilsson

Board member Board member

Henrik Bunge CEO

REVIEW REPORT

INTRODUCTION

We have reviewed the interim report for Björn Borg AB (publ) for the period January 1 to September 30, 2022. The Board of Directors and the President are responsible for the preparation and presentation of this interim report in accordance with IAS 34 and the Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our review.

SCOPE OF REVIEW

We conducted our review in accordance with the International Standard on Review Engagements (ISRE) 2410 "Review of Interim Financial Information Performed by the Independent Auditor of the Entity." A review consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures.

A review is substantially less in scope than an audit conducted in accordance with the International Standards of Auditing (ISA) and other generally accepted auditing practices. The procedures performed in a review do not enable us to obtain a level of assurance that would make us aware of all significant matters that might be identified in an audit. Therefore, the conclusion expressed based on a review does not give the same level of assurance as a conclusion expressed based on an audit.

CONCLUSION

Based on our review, nothing has come to our attention that causes us to believe that the interim report is not, in all material aspects, prepared in accordance with IAS 34 and the Annual Accounts Act for the Group and in accordance with the Annual Accounts Act for the Parent Company.

Stockholm, November 18, 2022 BDO Mälardalen AB

Authorized Public Accountant Authorized Public Accountant Responsible auditor

Johan Pharmanson Carl-Johan Kjellman

CALENDAR 2022

The year-end report 2022 will be released at 7.30 a.m. on February 23, 2023.

Annual report 2022 in late April 2023.

Annual General Meeting 2023 will be held on May 17, 2023.

FINANCIAL REPORTS

Financial reports can be downloaded from the company's website www.bjornborg.com or ordered by phone +46 8 506 33 700 or by e-mail [email protected].

SHAREHOLDER CONTACTS

Henrik Bunge, CEO Email: [email protected] Phone: +46 8 506 33 700

Jens Nyström, CFO Email: [email protected] Phone: +46 8 506 33 700

THE BJÖRN BORG GROUP IN BRIEF

The Björn Borg Group owns the Björn Borg brand and the focus of the business is sports apparel, underwear and bags. In addition, footwear and eyewear are also offered via licensees. Björn Borg products are sold in about twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has its own operations at all stages from brand development to consumer sales in its own Björn Borg stores. In total, Group net sales in 2021 amounted to SEK 768.2 million and the average number of employees was 162. Björn Borg has been listed on Nasdaq Stockholm since 2007.

IMAGES IN THE INTERIM REPORT

The images in the interim report are taken from Björn Borg's autumn and winter collection 2022.

Björn Borg AB Frösundaviks allé 1 169 70 Solna Sweden www.bjornborg.com

Björn Borg AB (publ) is required to make public this information in accordance with the EU Market Abuse Regulation. The information was released for publication by the above-mentioned contacts on November 18, 2022 at 7.30 a.m. (CET).

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