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Björn Borg

Quarterly Report Nov 19, 2021

3142_10-q_2021-11-19_a4f0cfe4-6445-4fa1-9e10-edf5d3df4210.pdf

Quarterly Report

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BJÖRN BORG AB INTERIM REPORT JANUARY-SEPTEMBER 2021

RECORD QUARTER

JULY 1 - SEPTEMBER 30, 2021

  • The Group's net sales amounted to SEK 240.1 million (224.9), an increase of 6.8 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 85.8 million (69.8), an increase of 22.8 percent.
  • The gross profit margin was 54.4 percent (50.4).
  • Operating profit amounted to SEK 52.4 million (33.4).
  • Profit after tax amounted to SEK 40.1 million (25.8).
  • Earnings per share before and after dilution amounted to SEK 1.59 (1.02).

JANUARY 1 - SEPTEMBER 30, 2021

  • The Group's net sales amounted to SEK 587.6 million (544.8), an increase of 7.9 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 230.5 million (173.2), an increase of 33.1 percent.
  • The gross profit margin was 54.6 percent (51.2).
  • Operating profit amounted to SEK 94.1 million (27.2).
  • Profit after tax amounted to SEK 75.0 million (17.6).
  • Earnings per share before and after dilution amounted to SEK 2.98 (0.70).

QUOTE FROM THE CEO

"Björn Borg has never had higher profitability in a single quarter, nor have sales been higher in a single quarter and the profitability is now above SEK 100 million on rolling 12 months," commented CEO Henrik Bunge.

SEK million Jul-Sep
2021
Jul-Sep
2020
Jan-Sep
2021
Jan-Sep
2020
Oct 2020-
Sep 2021
Full-year
2020
Net sales 240.1 224.9 587.6 544.8 748.0 705.2
Gross profit margin, % 54.4 50.4 54.6 51.2 55.0 52.5
Operating profit 52.4 33.4 94.1 27.2 100.5 33.7
Operating margin, % 21.8 14.9 16.0 5.0 13.4 4.8
Profit after tax 40.1 25.8 75.0 17.6 76.2 18.8
Earnings per share before dilution, SEK 1.59 1.02 2.98 0.70 3.03 0.75
Earnings per share after dilution, SEK 1.59 1.02 2.98 0.70 3.03 0.75

CEO'S COMMENT

Another record quarter has just concluded. Björn Borg has never had higher profitability in a single quarter, nor have sales been higher in a single quarter and the profitability is now above SEK 100 million on rolling 12 months. Our biggest victory is still that our brand has never been stronger and that our team has never been more engaged. People build brands, and strong brands drive growth.

Our digital focus creates profitability, growth and a strong brand. The plan has been clear for some time, and we continued during the quarter to transition our business and communication online with good results. In the quarter more than 50 percent of our sales was generated online through our own e-commerce, marketplaces, e-tailers and online sales from our retailers' e-commerce sites. Our brand also continued to strengthen and in the quarter we increased our recognition within sports apparel by 43 percent compared with the third quarter 2020. At the same time, we maintained our market-leading position in men's underwear.

Net sales in the quarter were SEK 240.1 million (224.9), an increase of 6.8 percent year-over-year. We continue to grow online, where our own e-commerce and e-tailers grew by 23 percent in the quarter. Moreover, we are also continuing according to plan to shrink our retail footprint and have now closed another unprofitable concept store in the Netherlands.

We are seeing a recovery in our own stores, however, where comparable stores grew by 2 percent compared with the same quarter in 2020. As a country, the Netherlands had a very strong quarter and sales at the wholesale level increased by 29 percent year-over-year.

Our gross profit margin continued to rise to 54.4 percent (50.4). The majority of the increase is a result of our profitability focus with fewer discounts in all channels as well as the increased share of our own e-commerce with high gross profit margins. In addition, our operating expenses continued to decrease and in the quarter were SEK 5.2 million lower than the previous year. In summary, the increased sales with a higher gross profit margin, coupled with lower operating expenses, led to a very strong operating profit of SEK 52.3 million (33.4), which produces an operating margin of 21.8 percent (14.9).

Another record quarter is in the books, and yet it feels like our journey has just begun. I am extremely proud of what we as a team have created, and perhaps most of all the high scores we received in our annual anonymous employee survey. Never have we been more engaged and motivated.

Now let's go!

Head coach Henrik Bunge

OPERATIONS

OPERATING REVENUE THIRD QUARTER 2021

The third quarter saw an increase in total revenue, including other income, of 5 percent to SEK 243.9 million (232.1). Adjusted for currency effects, operating revenue increased by 6 percent in the quarter.

PRODUCT AREAS THIRD QUARTER 2021

Sales in the underwear product area increased by 5 percent in the third quarter 2021, while sports apparel decreased by 7 percent.

Footwear sales decreased by 13 percent compared with the third quarter 2020, while sales for other product areas increased by 52 percent, with bags improving the most.

MARKETS THIRD QUARTER 2021

The two largest markets, Sweden and the Netherlands, increased in the third quarter by 7 percent and 20 percent, respectively. At the same time, Finland and Belgium fell by 14 percent and 2 percent, respectively, related to delayed shipments. Germany reported the same level as last year, while other smaller markets decreased by a combined 4 percent.

CHANNELS THIRD QUARTER 2021

The largest channel, wholesale, saw an increase of 12 percent in the third quarter 2021, of which e-tailers within the wholesale business grew by 28 percent. Own stores fell from the previous year by 19 percent related to fewer pop-up stores this year. Own e-commerce generated continued

PRODUCT AREAS – SHARE OF TOTAL SALES

SEK 232 million Growth 5% SEK 244 million

MARKETS – SHARE OF TOTAL SALES

SEK 232 million Growth 5% SEK 244 million

growth and increased by 10 percent. External distributors continued to report significant growth, increasing by 33 percent, while royalties decreased slightly.

CHANNELS – SHARE OF TOTAL SALES

SEK 232 million Growth 5% SEK 244 million

QUARTERLY NET SALES AND OPERATING PROFIT, 2018-2021

NET SALES

Third quarter, July-September 2021

The Group's net sales amounted to SEK 240.1 million (224.9) in the third quarter, an increase of 6.8 percent. Currencies negatively affected sales in the quarter. Adjusted for currency effects, sales increased by 7.8 percent.

The positive sales trend compared with the third quarter of 2020 is largely due to a positive trend and strong growth online, both for our own e-commerce and e-tailers within the wholesale business, which together accounted for 36 percent of net sales in the third quarter.

The Swedish wholesale business increased by 20 percent in the quarter, while retail operations in Sweden reported higher store traffic than the previous year with sales rising 16 percent.

The Benelux operations increased by 14 percent from the previous year. On a currency neutral basis, the increase was 16 percent. It was mainly the wholesale business that grew, up 31 percent in the quarter compared with a year earlier. The retail operations in the Netherlands and Belgium decreased by 10 percent.

The German wholesale business, which largely consists of e-tailers, continued its strong performance even though the third quarter was in line with the previous year.

For the company as a whole, e-commerce increased by 10 percent in the quarter, with website traffic and conversion in particular improving from the previous year.

Income from external distributors increased by 33 percent year-over-year, mainly because the UK operations are managed this year by an external distributor, which was not the case in 2020. The increase is also attributable to growth in the Norwegian market.

External royalties decreased slightly.

Nine-month period, January-September 2021

The Group's net sales amounted to SEK 587.6 million (544.8) in the first nine months of 2021, an increase of 7.9 percent. Currencies negatively affected sales. Adjusted for currency effects, sales increased by 11.1 percent.

The positive sales trend compared with the first nine months of 2020, just like for the quarter, is largely due to strong online growth, both our own e-commerce and e-tailers within the wholesale business, which together accounted for 39 percent of net sales in the first nine months of the year.

In the wholesale business it is mainly the German market, which largely consists of e-tailers, that reported strong growth, up 82 percent year-over year. The two largest markets, Sweden and the Netherlands, grew by 7 percent each within the wholesale business, while the footwear business dropped 18 percent.

For the company as a whole, retail sales for own stores decreased by 14 percent compared with the first nine months of 2020, when the operations in the Netherlands and Finland were largely shut down at the beginning of the year due to the pandemic. Sales for comparable stores fell by 4 percent. E-commerce grew in the first nine months by 20 percent, with website traffic and conversion in particular improving from the previous year.

Income from external distributors rose by 71 percent year-over-year, mainly because the UK operations are managed this year by an external distributor, which was not the case in 2020. The increase is also attributable to growth in the Norwegian market.

External royalties decreased slightly.

PROFIT

Third quarter, July-September 2021

The gross profit margin for the third quarter increased to 54.4 percent (50.4). A weaker USD against SEK positively affected margins, while a weaker EUR against SEK had the opposite effect. Adjusted for currency effects, the gross profit margin would have been 54.0 percent. The increase in the gross profit margin is mainly due to a greater profitability focus in the wholesale business and because our own e-commerce, which has higher profitability, accounted for a larger share of the total.

Other operating revenue amounted to SEK 3.8 million (7.2) and mainly refers to unrealized gains on accounts receivable in foreign currency.

Operating expenses decreased by SEK 5.2 million compared with the previous year mainly through lower expenses for customer losses. Rental expenses also decreased after the headquarters was moved to a smaller, less expensive location.

Increased sales with a higher gross profit margin, as well as lower operating expenses compared with the previous year, increased operating profit to SEK 52.4 million (33.4). The operating margin was 21.8 percent (14.9).

Net financial items amounted to SEK –1.4 million (–0.5). The decrease compared with 2020 is mainly due to the revaluation of financial assets and liabilities in foreign currency.

Profit after tax for the period increased to SEK 40.1 million (25.8).

Nine-month period, January-September 2021

The gross profit margin for the first nine months of 2021 increased to 54.6 percent (51.2). A weaker USD against SEK positively affected margins, while a weaker EUR against SEK had the opposite effect. Adjusted for currency effects, the gross profit margin would have been 52.6 percent. The increase in the gross profit margin is mainly due to a stronger profitability focus in the wholesale business and because our own e-commerce, which has higher profitability, accounted for a larger share of the total.

Other operating revenue amounted to SEK 18.6 million (23.5) and mainly refers to unrealized gains on accounts receivable in foreign currency.

Operating expenses decreased by SEK 30.3 million compared with the previous year mainly through lower customer losses, logistics and travel. Rental expenses also decreased after the headquarters was moved to a smaller, less expensive location.

Increased sales with a higher gross profit margin, as well as lower operating expenses compared with the previous year, increased operating profit to SEK 94.1 million (27.2). The operating margin was 16.0 percent (5.0).

Net financial items amounted to SEK 0.8 million (–3.9). The improvement compared with 2020 is mainly due to the revaluation of financial assets and liabilities in foreign currency.

Profit after tax for the period increased to SEK 75.0 million (17.6).

Development by segment

Björn Borg's segment reporting consists of the company's primary revenue sources, which are divided into: Wholesale, Consumer Direct, Distributors and Licensing, which is also how the business is monitored internally in the Group.

Wholesale

The segment consists of revenue and expenses associated with the Björn Borg Group's wholesale operations. The Group has wholesale businesses in Sweden, Germany, Finland, the Netherlands, Belgium and Denmark for apparel and underwear as well as in Sweden, Finland and the Baltic countries for footwear.

The segment's external operating revenue amounted to SEK 394.4 million (371.8), an increase of 6 percent. One reason for the increase is that the company is seeing increased demand through e-tailers, which primarily sell online, especially in the German market. The Finnish market and the footwear business, on the other hand, reported decreases due to the negative impact of Covid-19. Sales to e-tailers rose a combined 40 percent in the first nine months to SEK 160.4 million (114.7). All markets with the exception of footwear e-tailers reported growth, with Germany, the Netherlands and Sweden seeing strong growth.

Operating profit amounted to SEK 68.6 million (15.2) compared with the previous year, an increase of SEK 53.4 million. The improvement is primarily due to higher sales combined with better gross profit margins and lower operating expenses.

Consumer Direct

The segment consists of revenue and expenses associated with the Björn Borg Group's direct sales to consumers. The Björn Borg Group owns and operates a total of 24 stores and factory outlets in Sweden, Finland, the Netherlands and Belgium with sales of underwear, sports apparel, adjacent products and other licensed products. In addition, Björn Borg sells online through www.bjornborg.com.

External operating revenue in the Consumer Direct segment decreased in the first nine months of 2021 to SEK 152.9 million (154.5), or by 1 percent. The decrease is mainly due to lower sales in own stores, but was offset by own e-commerce, which grew by 20 percent in the period. For the company as a whole, retail sales for own stores decreased by 14 percent compared with the first nine months of 2020, when the operations in the Netherlands and Finland were largely shut down due to the pandemic. Sales for comparable stores fell by 4 percent. The Group's own stores in Sweden increased year-over-year, however, growing in total by 4 percent, while comparable stores rose by 6 percent. The Benelux stores were closed for a large part of the period and therefore decreased compared with the first nine months of 2020, down 7 percent in total and 4 percent for comparable stores. The Finnish stores have also been impacted by the coronavirus, with closed stores and sales down in total by 25 percent year-over-year. Comparable stores were down 13 percent.

Operating profit for the first nine months of 2021 was SEK 4.6 million, against a year-earlier loss of SEK 4.2 million. The increase in the operating result, from loss to profit, is mainly due to increased gross profit margins and lower operating expenses compared with the previous year, and because our own e-commerce, which is generating very strong profitability, is growing and accounting for a larger share of the total.

Distributors

The Distributors segment mainly consists of revenue and expenses associated with sales to external distributors of product groups developed by the company.

The segment's external operating revenue increased in the first nine months of 2021 to SEK 49.9 million (29.2), up 71 percent from the previous year. The main reason was a year-over-year sales increase to both major distributor markets, Norway and the UK, mainly driven by the UK, which as of January 2021 is a new distributor for the company.

Operating profit increased to SEK 12.9 million (4.7) due to the higher external sales in the segment.

Operating revenue,
SEK thousands
January-September
SEK thousands
January-September
Operating profit, Operating margin, %
January-September
Segment Revenue source 2021 2020 2021 2020 2021 2020
Wholesale Products 394,431 371,753 68,598 15,167 17 4
Consumer Direct Products 152,882 154,480 4,563 –4,221 3 –3
of which stores 82,764 95,689 –8,118 –8,893 –10 –9
of which e-commerce 70,118 58,791 12,681 4,672 18 8
Distributors Products 49,866 29,212 12,908 4,717 3 1
Licensing Royalties 9,014 12,853 7,999 11,578 12 17
Total 606,193 568,298 94,068 27,240 16 5

Licensing

The Licensing segment mainly consists of royalty revenue from licensees and expenses for the Group associated with the licensing operations.

The segment's external operating revenue decreased in the first nine months of 2021 to SEK 9.0 million (12.9). The decrease is a result of lower brand sales of licensed products, with footwear accounting for most of that, and because the bag category was absorbed as an integral part of the wholesale business.

Operating profit decreased to SEK 8.0 million (11.6) in the first nine months of 2021. The decline is due to the lower external sales in the segment.

Intra-Group sales

Intra-Group sales for the first nine months of 2021 amounted to SEK 411.1 million (381.2).

SEASONAL VARIATIONS

The Björn Borg Group is active in an industry with seasonal variations. Sales and earnings vary by quarter. See the figure on quarterly net sales and operating profit on page 4.

INVESTMENTS AND CASH FLOW

The Group's cash flow from operating activities amounted to SEK 35.8 million (69.9) in the first nine months of 2021. The decrease from the previous year primarily comes from higher capital tied up in inventory due to higher revenue from own e-commerce.

Cash flow from investing activities was negative at SEK –8.4 million (–4.2). The largest investments were to update the e-commerce platform as well as a new store in Sweden and the Danish office.

Cash flow from financing activities amounted to SEK –52.3 million (–33.8). The negative flow mainly comes from the company's distribution of SEK 37.7 million (0).

FINANCIAL POSITION AND LIQUIDITY

The Björn Borg Group's cash & cash equivalents amounted to SEK 45.8 million (60.4) at the end of the period, plus unutilized overdraft facilities of SEK 141.0 million (90.0). Interest-bearing net liabilities, excluding lease liabilities, amounted to SEK 53.2 million (89.6). The company has strong liquidity, and the lower net debt at the end of the quarter is mainly due to lower long-term liabilities. Total interest-bearing liabilities amounted to SEK 163.2 million (210.0), where total lease liabilities amounted to SEK 64.2 million (60.0), of which SEK 41.6 million represents the long-term share and SEK 22.7 million the short-term share.

The lease on the new headquarters took effect on January 1, 2021 and the lease liability and right-of-use asset amount to SEK 20.6 million.

The Björn Borg Group has SEK 240 million in bank facilities, whereof SEK 99 million was utilized as of September 30, 2021. The fair value of financial instruments essentially coincides with book value.

COMMITMENTS AND CONTINGENT LIABILITIES

As a commitment for the overdraft facility and three-year revolving credit, the company has pledged to ensure that the ratio between the Group's net debt and rolling 12-month EBITDA will not exceed 3.00 on the last day of each quarter. Moreover, the Group will maintain an equity/assets ratio of at least 35 percent.

As of September 30, 2021 the ratio was 0.48 (2.43) and the equity/assets ratio was 53.1 percent (47.8).

No significant changes have been made with regard to pledged assets and contingent liabilities compared with December 31, 2020.

PERSONNEL

The average number of employees in the Group was 169 (191) for the twelve-month period ending September 30, 2021, of whom 68 percent (72) are women.

RELATED PARTY TRANSACTIONS

Other than customary remuneration (salary, fees and other benefits) to the CEO, senior executives and the Board of Directors, as well as intra-Group sales, there were no transactions with related parties during the period.

SIGNIFICANT RISKS AND UNCERTAINTIES

In its operations the Björn Borg Group is exposed to risks and uncertainties. Information on the Group's risks and uncertainties can be found on page 61 in the annual report for 2020.

The company has stated that the coronavirus outbreak has greatly impacted the market and is negatively affecting the Björn Borg Group. The extent of this is difficult to assess, but the outbreak has had, and will continue to have, a material financial effect on the Group's operations. We are currently seeing a significant financial impact on our own stores, with fewer visitors and a large drop-off in sales. In particular, the company is seeing that overall development and/or regulatory decisions in the countries where it operates are leading to, or may lead to, reduced retail demand, potential disruptions to the supply chain, unfavorable currency impacts, payment difficulties by customers and closed stores with reduced sales as a result. Such effects were already evident in spring 2020, and in parts of 2020 our stores were closed in the Netherlands, Belgium, Finland and England. We saw the same situation in the Netherlands, Belgium and Finland in the first quarter of 2021, after which they reopened in the second quarter. The stores in Sweden have been open. Despite the difficult situation, the company has a very good financial position with adequate liquidity. The measures taken to mitigate the financial effects of Covid-19 include renegotiated lease payments for own stores and operating cost cuts.

PARENT COMPANY

Björn Borg AB (publ) is primarily engaged in intra-Group activities. As of September 30, 2021 the company owns 100 percent of the shares in Björn Borg Brands AB, Björn Borg Footwear AB, Björn Borg Inc., Björn Borg Services AB, Björn Borg UK, Baseline, Bjorn Borg Finland Oy and Björn Borg Denmark Aps. In addition, the company owns 75 percent of the shares in Bjorn Borg (China) Ltd.

The Parent Company's net sales for the first nine months of 2021 amounted to SEK 74.9 million (76.7). The result from shares in subsidiaries was negatively affected by SEK 33.8 million for write-downs of shares and receivables from subsidiaries.

The pre-tax loss amounted to SEK 16.5 million for the first nine months of 2021, compared with a profit of SEK 6.6 million a year earlier. Cash & cash equivalents amounted to SEK 25.6 million (37.3) as of September 30, 2021.

EVENTS AFTER THE REPORTING PERIOD

There are no significant events to report after the reporting period.

NUMBER OF SHARES

Björn Borg has 25,148,384 shares outstanding.

FINANCIAL GOALS

Björn Borg's long-term financial goals, which were last updated in 2019, are as follows:

  • Annual sales growth of minimum 5 percent
  • Annual operating margin of minimum 10 percent
  • An annual dividend of at least 50 percent of net profit
  • The equity/assets ratio should not fall below 35 percent.

The company is maintaining the above goals despite the financial impact of the coronavirus.

Comments to the financial objectives: Sales growth is expected to mainly come from sports apparel, although other product groups are also expected to grow.

ANNUAL GENERAL MEETING

The Annual General Meeting held on May 18, 2021 approved a distribution of SEK 1.50 (0) per share to the shareholders for the financial year 2020. Directors Fredrik Lövstedt, Mats H Nilsson, Heiner Olbrich, Alessandra Cama and Anette Klintfält were re-elected. Jens Högsted was elected as a new member of the Board. The total number of members is six. The Meeting resolved to elect Heiner Olbrich as Chairman of the Board. Further, the Meeting resolved to replace the auditor with BDO Mälardalen.

ACCOUNTING PRINCIPLES

This condensed interim report for the Group has been prepared in accordance with IAS 34 Interim Financial Reporting and applicable provisions of the Annual Accounts Act. The interim report for the Parent Company has been prepared in accordance with chapter 9 of the Annual Accounts Act on interim reporting and RFR 2 Accounting in Legal Entities. The accounting principles applied in the interim report conform to the accounting principles applied in the preparation of the consolidated accounts and annual report for 2020 (see page 56 in the annual report 2020). New and revised standards and new interpretations that

apply as of January 1, 2021 have not had a material impact on the Group's financial reports. Revisions to RFR 2 applicable as of January 1, 2021 have not had a material impact on the Parent Company's financial reports.

During the period, the Group recognized grants received from the government related to Covid-19. The support is recognized in the income statement when there is reasonable certainty that the conditions associated with the support will be met and the support will be received. No material support was received in the third quarter 2021, while SEK 2.2 million (4.5) was recognized cumulatively for the year in the income statement. A reconciliation of all government support has not yet been finalized.

CRITICAL ESTIMATES AND ASSUMPTIONS

The preparation of the interim report requires management to make estimates and assumptions that affect the application of the Group's (and Parent Company's) accounting principles as well as recognized amounts for assets, liabilities, revenue and expenses. The financial impact of Covid-19 has been taken into account. The results of these estimates and assumptions are then used to measure the carrying amounts of assets and liabilities that otherwise are not clearly indicated by other sources. The estimates for accounting purposes that result will, by definition, not always correspond to actual results. The outcome of the above estimate has not had a significant impact on the Group's financial reports. Important assumptions and estimates are set out in the annual report for 2020. No material revisions have been made to the assumptions or estimates compared with the annual report 2020.

AUDIT REPORT

This interim report has been reviewed by the company's auditors. The review report can be found on page 15.

OUTLOOK 2021

As a policy, the company does not issue earnings forecasts.

CONSOLIDATED INCOME STATEMENT

CONDENSED

SEK thousands
Note
Jul-Sep
2021
Jul-Sep
2020
Jan-Sep
2021
Jan-Sep
2020
Oct 2020-
Sep 2021
Full-year
2020
Net sales 1
240,141
224,909 587,627 544,848 747,991 705,211
Other operating revenue 3,799 7,204 18,565 23,450 23,911 28,796
Operating revenue 243,940 232,113 606,193 568,298 771,902 734,007
Goods for resale –109,579 –111,484 –267,046 –265,639 –336,635 –335,228
Other external expenses 2
–37,321
–38,485 –108,066 –123,492 –143,159 –158,585
Staff costs –32,636 –32,750 –94,485 –94,036 –129,977 –129,528
Depreciation/amortization of tangible/
intangible non-current assets –9,451 –8,695 –26,689 –32,667 –34,868 –40,846
Other operating expenses –2,596 –7,296 –15,839 –25,224 –26,741 –36,126
Operating profit 52,357 33,403 94,068 27,240 100,522 33,694
Net financial items –1,420 –452 772 –3,916 –11,427 –16,115
Profit before tax 50,938 32,951 94,840 23,324 89,095 17,579
Tax –10,836 –7,190 –19,885 –5,749 –12,882 1,254
Profit for the period 40,102 25,761 74,955 17,575 76,213 18,833
Profit for the period attributable to
Parent Company's shareholders
40,102 25,761 74,955 17,575 76,213 18,833
Non-controlling interests
Earnings per share before dilution, SEK 1.59 1.02 2.98 0.70 3.03 0.75
Earnings per share after dilution, SEK 1.59 1.02 2.98 0.70 3.03 0.75
Number of shares 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME CONDENSED

SEK thousands
Note
Jul-Sep
2021
Jul-Sep
2020
Jan-Sep
2021
Jan-Sep
2020
Oct 2020-
Sep 2021
Full-year
2020
Profit/loss for the period 40,102 25,761 74,955 17,575 76,213 18,833
OTHER COMPREHENSIVE INCOME
Components that may be reclassified to
profit or loss
Translation difference for the period 1,050 301 –3,326 3,470 500 7,296
Total other comprehensive income
for the period
1,050 301 –3,326 3,470 500 7,296
Total comprehensive income
for the period
41,152 26,062 71,629 21,045 76,713 26,129
Total comprehensive income
attributable to
Parent Company's shareholders 41,152 26,062 71,629 21,045 76,713 26,129
Non-controlling interests

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

CONDENSED

SEK thousands
Note
Sep 30,
2021
Sep 30,
2020
Dec 31,
2020
Non-current assets
Goodwill 34,633 35,312 34,306
Trademarks 187,532 187,532 187,532
Other intangible assets 11,930 9,315 10,255
Tangible non-current assets 16,058 15,306 16,580
Deferred tax assets 10,702 13,270 15,761
Right-of-use assets 64,385 58,150 57,481
Total non-current assets 325,240 318,885 321,915
Current assets
Inventory
134,869 114,755 123,357
Accounts receivable 145,226 151,681 83,627
Other current receivables 24,995 13,376 19,884
Cash & cash equivalents 45,795 60,409 70,235
Total current assets 350,886 340,221 297,103
Total assets 676,127 659,106 619,018
Equity and liabilities
Equity 324,919 285,929 291,013
Deferred tax liabilities 39,279 40,356 39,289
Non-current liabilities credit institutions 99,000 150,000 99,000
Other non-current liabilities 1,753
Long-term lease liability 41,554 35,462 35,701
Accounts payable 62,355 40,507 77,245
Short-term lease liability 22,690 24,509 21,383
Other current liabilities 84,577 82,343 55,387
Total equity and liabilities 676,127 659,106 619,018

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY CONDENSED

SEK thousands Note Equity attributable to
Parent Company's
shareholders
Non-controlling
interests
Total equity
Opening balance, January 1, 2020 270,774 –5,890 264,884
Total comprehensive income for the period 20,896 149 21,045
Closing balance, September 30, 2020 291,670 –5,741 285,929
Opening balance, January 1, 2020 270,774 –5,890 264,884
Total comprehensive income for the period 25,534 595 26,129
Closing balance, December 31, 2020 296,308 –5,295 291,013
Opening balance, January 1, 2021 296,308 –5,295 291,013
Total comprehensive income for the period 72,018 –389 71,629
Distribution for 2020 –37,723 –37,723
Closing balance, September 30, 2021 330,603 –5,684 324,919

CONSOLIDATED STATEMENT OF CASH FLOWS

CONDENSED

SEK thousands Jul-Sep
2021
Jul-Sep
2020
Jan-Sep
2021
Jan-Sep
2020
Full-year
2020
Cash flow from operating activities
Before changes in working capital 63,057 43,042 117,360 43,280 53,358
Changes in working capital –42,412 –38,036 –81,515 26,605 89,222
Cash flow from operating activities 20,645 5,006 35,845 69,885 142,580
Investments in intangible non-current assets –1,259 –154 –4,135 –2,176 –3,474
Investments in tangible non-current assets –631 –350 –4,272 –2,036 –5,490
Cash flow from investing activities –1,890 –504 –8,407 –4,212 –8,964
Distribution –37,723
Amortization of loans –40,000 –43,890 –94,890
Amortization of lease liability –6,008 –11,319 –16,330 –22,656 –28,183
Loan proceeds 40,000 40,000
Overdraft facility –7,242 –7,242
Cash flow from financing activities –6,008 –51,319 –54,053 –33,788 –90,315
Cash flow for the period 12,747 –46,817 –26,615 31,885 43,301
Cash & cash equivalents at beginning of the period 30,760 105,171 70,235 29,002 29,002
Translation difference in cash & cash equivalents 2,288 2,055 2,175 –478 –2,068
Cash & cash equivalents at end of the period 45,795 60,409 45,795 60,409 70,235

KEY FIGURES

GROUP
SEK thousands Jul-Sep
2021
Jul-Sep
2020
Jan-Sep
2021
Jan-Sep
2020
Oct 2020-
Sep 2021
Full-year
2020
Gross profit margin, % * 54.4 50.4 54.6 51.2 55.0 52.5
Operating margin, % 21.8 14.9 16.0 5.0 13.4 4.8
Profit margin, % 21.2 14.7 16.1 4.3 11.9 2.5
Return on capital employed, % 21.2 5.3 21.2 5.3 21.2 4.8
Return on average equity, % 25.0 5.4 25.0 5.4 25.0 6.8
Profit attributable to Parent Company's
shareholders 40,101 25,761 74,955 17,575 76,213 18,833
Equity/assets ratio, % * 53.1 47.8 53.1 47.8 53.1 51.8
Equity per share, SEK 12.92 11.37 12.92 11.37 12.92 11.57
Investments in intangible non-current assets 1,259 154 4,135 2,176 5,433 3,474
Investments in tangible non-current assets 631 350 4,272 2,036 7,726 5,490
Depreciation, amortization and impairment
losses for the period –9,451 –8,695 –26,689 –32,667 –34,868 –40,846
Average number of employees 164 176 164 176 169 192

* The figure is an alternative performance measure (APM) and not IFRS. It is described under definitions and explained on page 14.

SUMMARY BY SEGMENT

GROUP

SEK thousands Jul-Sep
2021
Jul-Sep
2020
Jan-Sep
2021
Jan-Sep
2020
Oct 2020-
Sep 2021
Full-year
2020
Operating revenue
Wholesale
External revenue 156,000 139,684 394,431 371,753 487,072 464,394
Internal revenue 873 227 1,126 1,842 1,527 2,244
156,873 139,911 395,557 373,595 488,599 466,638
Consumer Direct
Brick-and-mortar
External revenue 43,537 53,665 82,764 95,689 114,411 127,336
Internal revenue 2 43 2 89 2 89
E-commerce
External revenue 22,947 20,859 70,118 58,791 94,977 83,650
Internal revenue
66,486 74,567 152,884 154,569 209,390 211,075
Distributors
External revenue 18,523 13,906 49,866 29,212 65,320 44,667
Internal revenue 139,928 123,820 352,868 324,707 438,371 410,210
158,451 137,726 402,733 353,919 503,691 454,877
Licensing
External revenue 2,933 3,999 9,014 12,853 10,122 13,960
Internal revenue 24,525 21,879 57,056 54,586 71,255 68,785
27,458 25,878 66,070 67,439 81,377 82,745
Less internal sales –165,328 –145,969 –411,051 –381,224 –511,155 –481,328
Operating revenue 243,941 232,113 606,193 568,298 771,902 734,007
Operating profit
Wholesale 34,604 21,438 68,598 15,167 70,335 16,904
Consumer Direct, brick-and-mortar 3,348 3,002 –8,118 –8,893 –12,119 –12,893
Consumer Direct, e-commerce 3,444 2,375 12,681 4,672 18,216 10,207
Distributors 8,252 2,719 12,908 4,717 15,147 6,955
Licensing 2,709 3,866 7,999 11,578 8,942 12,521
Operating profit 52,357 33,403 94,067 27,240 100,521 33,694

Reconciliation between operating profit and profit before tax

The difference between operating profit for segments for which information must be disclosed, SEK 52,357 thousand (33,403), and the result before tax, SEK 50,937 thousand (32,951), is net financial items, SEK –1,420 thousand (–452).

QUARTERLY DATA

GROUP
SEK thousands Q3 2021 Q2 2021 Q1 2021 Q4 2020 Q3 2020 Q2 2020 Q1 2020 Q4 2019
Net sales 240,141 162,836 184,651 160,364 224,909 147,966 171,973 196,407
Gross profit margin, % 54.4 56.3 53.3 56.6 50.4 49.1 54.1 50.8
Operating profit (loss) 52,357 19,277 22,434 6,455 33,403 –13,410 7,246 1,432
Operating margin, % 21.8 11.8 12.1 4.0 14.9 –9.1 4.2 0.7
Profit (loss) after financial items 50,937 18,015 25,888 –5,744 32,951 –22,846 13,218 –2,566
Profit margin, % 21.2 11.1 14.0 –3.6 14.7 –15.4 7.7 –1.3
Earnings per share before dilution, SEK 1.59 0.54 0.85 0.05 1.02 –0.75 0.42 –0.11
Earnings per share after dilution, SEK 1.59 0.54 0.85 0.05 1.02 –0.75 0.42 –0.11
Number of Björn Borg stores
at end of period 27 28 31 32 33 33 33 33
of which Group-owned
Björn Borg stores 24 25 28 29 30 30 30 30

PARENT COMPANY INCOME STATEMENT

CONDENSED

SEK thousands Note Jul-Sep
2021
Jul-Sep
2020
Jan-Sep
2021
Jan-Sep
2020
Oct 2020-
Sep 2021
Full-year
2020
Net sales 25,058 25,445 74,891 76,698 100,337 102,144
Other operating revenue 257 241 1,486 851 1,694 1,059
Operating revenue 25,315 25,686 76,377 77,549 102,031 103,203
Goods for resale –3 –3 –1 –4
Other external expenses 2 –10,562 –6,255 –31,443 –35,687 –39,446 –43,690
Staff costs –9,251 –7,583 –30,441 –25,712 –40,661 –35,932
Depreciation/amortization of tangible/
intangible non-current assets –582 –602 –1,735 –1,769 –2,213 –2,247
Other operating expenses –296 –188 –628 –1,419 –1,172 –1,963
Operating profit 4,624 11,055 12,130 12,959 18,538 19,367
Result from shares in subsidiaries 294 –33,755 –41,586 –7,831
Net financial items 3,312 –1,799 5,129 –6,345 –5,652 –17,126
Profit/loss after financial items 8,230 9,256 –16,496 6,614 –28,700 –5,590
Group contributions received/paid –9,610 –9,610
Appropriations
Profit/loss before tax 8,230 9,256 –16,496 6,614 –38,310 –15,200
Tax –26 –26
Profit/loss for the period 8,230 9,256 –16,496 6,614 –38,336 –15,226
Other comprehensive income
Total comprehensive income
for the period 8,230 9,256 –16,496 6,614 –38,336 –15,226

PARENT COMPANY BALANCE SHEET CONDENSED

SEK thousands
Note
Sep 30,
2021
Sep 30,
2020
Dec 31,
2020
Non-current assets
Intangible assets 3,894 5,037 4,741
Tangible non-current assets 2,252 859 1,764
Deferred tax 8 11 8
Shares in Group companies 277,676 346,606 306,185
Total non-current assets 283,830 352,513 312,698
Current assets
Receivables from Group companies 940,380 827,649 831,000
Current receivables 8,709 1,659 5,483
Cash & cash equivalents 25,624 37,314 55,450
Total current assets 974,713 866,622 891,933
Total assets 1,258,543 1,219,135 1,204,631
Equity and liabilities
Equity 124,568 200,626 178,787
Untaxed reserves 1,038 1,038 1,038
Non-current liabilities credit institutions 99,000 150,000 99,000
Other non-current liabilities 1,753
Due to Group companies 1,017,923 853,070 913,229
Accounts payable 2,688 3,498 5,104
Other current liabilities 11,573 10,903 7,473
Total equity and liabilities 1,258,543 1,219,135 1,204,631

PARENT COMPANY STATEMENT OF CHANGES IN EQUITY CONDENSED

SEK thousands Jan-Sep
2021
Jan-Sep
2020
Full-year
2020
Opening balance 178,787 194,012 194,012
Distribution –37,723
Total comprehensive income for the period –16,496 6,614 –15,227
Closing balance 124,568 200,626 178,787

SUPPLEMENTARY DISCLOSURES NOTE 1 NET SALES

The Group's net sales consist of sales of products and royalties for usage of the company's brand. Transfers of goods/royalties are made at fixed points in time.

Group SEK thousands Jan-Sep 2021 Jan-Sep 2020 Sweden 210,765 203,943 Netherlands 134,909 125,758 Finland 80,382 95,132 Germany 65,402 35,912 Other 96 ,169 84,103 Total net sales 587,627 544,848

Group Parent Company
Jan-Sep Jan-Sep Jan-Sep Jan-Sep
SEK thousands 2021 2020 2021 2020
Cost of premises 7,287 8,450 4,006 9,039
Selling expenses 37,782 42,790 1,844 2,139
Marketing expenses 35,632 31,942 17,232 13,027
Administrative
expenses 24,368 35,042 8,005 10,396
Other 2,997 5,268 356 1,086
108,066 123,492 31,443 35,687

NOTE 2 OTHER EXTERNAL EXPENSES

DEFINITIONS

The company presents certain financial measures in this interim report that are not defined according to IFRS. The company considers these measures to be valuable complementary information for investors and the company's management. Since not all companies calculate financial measures in the same way, they are not always comparable with measures used by other companies. Consequently, these measures should not be seen as a substitute for measures defined according to IFRS. For more on the calculation of these key financial ratios, see https://corporate.bjornborg.com/en/section/investors/ interim-reports/

https://corporate.bjornborg.com/en/financial-definitions/ https://corporate.bjornborg.com/en/financial-data/

CAPITAL EMPLOYED

Total assets less non-interest-bearing liabilities and provisions.

Purpose: Capital employed measures capital use and efficiency.

COMPARABLE STORE SALES

Sales for own stores that were also open in the previous period.

Purpose: To obtain comparable sales between periods for own stores.

EARNINGS PER SHARE (DEFINED ACCORDING TO IFRS)

Profit after tax in relation to the weighted average number of shares during the period.

Purpose: This measure is used to assess an investment from an owner's perspective.

EARNINGS PER SHARE AFTER DILUTION

(DEFINED ACCORDING TO IFRS) Earnings per share adjusted for any dilution effect. Purpose: This measure is used to assess an investment from an owner's perspective.

EQUITY/ASSETS RATIO

Equity as a percentage of total assets adjusted for lease liabilities.

Purpose: This measure shows financial risk, expressed as a share of total restricted equity financed by the owners.

GROSS PROFIT MARGIN

Net sales less cost of goods sold divided by net sales. Purpose: Gross margin is used to measure operating profitability.

GROSS PROFIT MARGIN BEFORE ACQUISITIONS

Net sales less cost of goods sold divided by net sales. Purpose: Gross profit margin before acquisitions is used to measure operating profitability adjusted for acquisition effects.

GROSS PROFIT MARGIN EXCL. CURRENCY EFFECTS

Gross profit margin calculated using year-earlier exchange rates.

Purpose: To obtain a currency neutral gross profit margin.

GROUP NET SALES EXCL. CURRENCY EFFECTS

Net sales calculated using year-earlier exchange rates. Purpose: To obtain comparable and currency neutral net sales.

NET DEBT

Interest-bearing liabilities excluding lease liabilities less investments and cash & cash equivalents. Purpose: Net debt reflects the company's total debt situation.

NET DEBT TO EBITDA RATIO

Interest-bearing liabilities excluding lease liabilities less investments and cash & cash equivalents divided by operating profit before depreciation/amortization. Purpose: This measure shows the company's ability to pay debts.

NET FINANCIAL ITEMS

Financial income less financial expenses. Purpose: Describes the company's financial activities.

OPERATING MARGIN

Operating profit as a percentage of net sales. Purpose: Operating margin is used to measure operating profitability.

OPERATING PROFIT

Profit before tax plus net financial items. Purpose: This measure facilitates profitability comparisons regardless of the company's tax rate and independent of its funding structure.

PROFIT MARGIN

Profit before tax as a percentage of net sales. Purpose: Profit margin shows the company's profit in relation to sales.

RETURN ON CAPITAL EMPLOYED

Profit before tax (per rolling 12-month period) plus financial expenses as a percentage of average capital employed. Average capital employed is calculated as capital employed at end of the period plus capital employed at the same point in time in the preceding year, divided by two. Purpose: This is the key measure to quantify the return on the capital used in operations.

RETURN ON EQUITY

Profit for the period/year attributable to the Parent Company's shareholders (for rolling 12 months) according to the income statement as a percentage of average equity. Average equity is calculated as shareholders' equity at the end of the period plus shareholders' equity during the corresponding period in the preceding year divided by two. Purpose: This measure is used to show, from an ownership perspective, the return generated on the owners' invested capital.

The Board of Directors and the CEO certify that the interim report provides a true and fair overview of the operations, financial position and results of the Parent Company and the Group and describes the material risks and uncertainties faced by the Parent Company and the companies in the Group.

Stockholm, November 19, 2021

Heiner Olbrich Chairman

Alessandra Cama Jens Högsted Board member Board member

Anette Klintfeldt Board member

Fredrik Lövstedt Mats H Nilsson Board member Board member

Henrik Bunge CEO

REVIEW REPORT

INTRODUCTION

We have reviewed the interim report for Björn Borg AB (publ) for the period January 1 to September 30, 2021. The Board of Directors and the President are responsible for the preparation and presentation of this interim report in accordance with IAS 34 and the Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our review.

SCOPE OF REVIEW

We conducted our review in accordance with the International Standard on Review Engagements (ISRE) 2410 "Review of Interim Financial Information Performed by the Independent Auditor of the Entity." A review consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures.

A review is substantially less in scope than an audit conducted in accordance with the International Standards of Auditing (ISA) and other generally accepted auditing practices. The procedures performed in a review do not enable us to obtain a level of assurance that would make us aware of all significant matters that might be identified in an audit. Therefore, the conclusion expressed based on a review does not give the same level of assurance as a conclusion expressed based on an audit.

CONCLUSION

Based on our review, nothing has come to our attention that causes us to believe that the interim report is not, in all material aspects, prepared in accordance with IAS 34 and the Annual Accounts Act for the Group and in accordance with the Annual Accounts Act for the Parent Company.

Stockholm, November 19, 2021 BDO Mälardalen AB

Authorized Public Accountant Authorized Public Accountant Responsible auditor

Johan Pharmanson Carl-Johan Kjellman

CALENDAR 2021

Year-end report for 2021 will be released at 7:30 am (CET) on February 25, 2022.

Annual report 2021 in late April 2022.

Annual General Meeting 2022 will be held on May 19, 2022.

FINANCIAL REPORTS

Financial reports can be downloaded from the company's website, www.bjornborg.com or ordered by telephone +46 8 506 33 700 or by e-mail [email protected].

SHAREHOLDER CONTACT

Henrik Bunge, CEO E-mail: [email protected] Tel: +46 8 506 33 700

Jens Nyström, CFO E-mail: [email protected] Tel: +46 8 506 33 700

ABOUT THE BJÖRN BORG GROUP

The Group owns the Björn Borg trademark and its core business is sports apparel, underwear and bags. It also offers footwear and eyewear through licensees. Björn Borg products are sold in around twenty markets, the largest of which are Sweden and the Netherlands. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total Group net sales amounted to SEK 705.2 million in 2020, with an average of 192 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.

IMAGES IN THE INTERIM REPORT

The images used in the interim report are taken from Björn Borg's fall/winter 2021 collection.

Björn Borg AB Frösundaviks allé 1 SE-169 70 Solna, Sweden www.bjornborg.com

Björn Borg is required to make public this information according to the EU's Market Abuse Regulation. The information was released for publication by the above-mentioned contacts on November 19, 2021 at 7:30 am (CET).

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