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Björn Borg

Quarterly Report Aug 19, 2016

3142_ir_2016-08-19_ea5fea28-7c36-4c75-89b2-64810d8ad7de.pdf

Quarterly Report

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BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2016

SALES INCREASE

APRIL 1 – JUNE 30, 2016

  • The Group's net sales increased by 23.2 percent to SEK 122.2 million (99.2). Excluding currency effects, sales increased by 24.8 percent.
  • The gross profit margin was 53.5 percent (53.0).
  • Operating profit amounted to SEK 0.3 million, against a year-earlier loss of SEK 1.7 million.
  • The loss after tax was SEK 2.2 million, against a year-earlier loss of SEK 2.3 million.
  • Earnings per share before dilution amounted to SEK –0.09 (–0.04) and earnings per share after dilution amounted to SEK –0.08 (–0.04).

JANUARY 1 – JUNE 30, 2016

  • The Group's net sales increased by 21.7 percent to SEK 280.2 million (230.3). Excluding currency effects, sales increased by 22.4 percent.
  • The gross profit margin was 51.5 percent (53.4).
  • Operating profit amounted to SEK 14.2 million (11.2).
  • Profit after tax amounted to SEK 4.3 million (12.6).
  • Earnings per share before dilution amounted to SEK 0.20 (0.57) and earnings per share after dilution amounted to SEK 0.20 (0.57).

QUOTE FROM THE CEO "During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market. In one of our consumer surveys, 25 percent of respondents said they would buy athletic apparel from us, and in both the Netherlands and Norway we ranked fourth among men. We succeeded at the same time in maintaining our strong position in men's underwear, where we remain number 1 in all our priority markets," said CEO Henrik Bunge.

SEK million April-June
2016
April-June
2015
January
June 2016
January
June 2015
July 2015-
June 2016
Full-year
2015
Net sales 122.2 99.2 280.2 230.3 624.3 574.3
Gross profit margin, % 53.5 53.0 51.5 53.4 51.7 52.4
Operating profit 0.3 –1.7 14.2 11.2 61.6 58.6
Operating margin, % 0.2 neg 5.1 4.8 9.9 10.2
Profit after tax –2.2 –2.3 4.3 12.6 33.4 41.6
Earnings per share
before dilution, SEK
–0.09 –0.04 0.20 0.57 1.42 1.79
Earnings per share
after dilution, SEK
–0.08 –0.04 0.20 0.57 1.41 1.77
Brand sales* 281 246 700 640 1,503 1,443

*Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported sales at the wholesale level.

CEO'S COMMENT

During the second quarter sales continued to trend higher, rising in total by 23.2 percent compared with the same quarter in 2015. Part of the increase was due to earlier shipments than the previous year, which is a result of a more efficient product flow, where we have shortened lead times. We are performing well in all our markets except Norway, where sales remain weak. The downtrend there mainly relates to inventory cuts by our Norwegian distributor in 2016, which resulted in lower purchases. Our e-commerce business grew by 15 percent, while our own stores posted a weaker quarter with lower year-on-year sales for comparable units. Fewer visitors and a smaller share of discounted sales are two main reasons why. Underwear and footwear continue to drive growth, while our sports apparel collection posted slightly lower sales than the previous year.

The gross profit margin for the second quarter was slightly better than the previous year at 53.5 percent (53.0), while operating expenses rose according to plan. The increase in expenses is due to the higher number of Group-owned stores and higher sales in our own markets, which raised distribution expenses compared with the previous year. Operating profit rose in the quarter to SEK 0.3 million after a year-earlier loss of SEK 1.7 million.

During the quarter we strengthened our position in sports and sports apparel, especially in our male target market. In one of our consumer surveys, 25 percent of

respondents said they would buy athletic apparel from us, and in both the Netherlands and Norway we ranked fourth among men. We succeeded at the same time in maintaining our strong position in men's underwear, where we remain number 1 in all our priority markets. To convert the strong interest in our athletic collection into actual sales, we focused during the quarter on better understanding current and potential consumers. We know that a continued emphasis on the store floor, virtual and physical, broader sports apparel distribution and product development are the right way forward. One example is how we celebrated Björn Borg's 60th birthday during the quarter with a unique tennis collection that was sold this summer in selected distribution. We also launched an ambassadors program to increase our presence in various social platforms. Lastly, in an effort to reduce our environmental impact, we lowered the use of air freight by 50 percent during the quarter as part of our sustainability work.

We have closed the books on another quarter in which we outperformed the previous year, putting us one more quarter closer to meeting the goals of our business plan, Northern Star.

Head coach Henrik Bunge

OPERATIONS

BRAND SALES

Sales improved in the second quarter, mainly of underwear, though footwear also performed well. As a result, brand sales (excluding VAT) rose by 14 percent to SEK 281 million (246). Adjusted for currency effects, brand sales increased by 16 percent for the quarter. For the first half of 2016 brand sales increased to SEK 700 million (640), up 9 percent. Excluding currency effects, sales rose by 11 percent.

PRODUCT AREAS FIRST HALF OF 2016

Brand sales in the underwear product area improved by 17 percent in the first half of 2016. Underwear accounted for 61 percent (57) of brand sales.

Sports apparel saw a drop in brand sales of 6 percent in the first six months. Brand sales rose in the footwear product area, but fell for bags, eyewear and fragrances. In total, sales of licensed products rose by 1 percent in the first quarter.

MARKETS FIRST HALF OF 2016

Among large markets, every country except Norway reported growth. Sweden, the Netherlands and England noted the highest growth in the first half of 2016, though Denmark, Finland and Belgium also performed well. Smaller markets continue to decrease year-on-year.

BJÖRN BORG STORES

One new Björn Borg was opened in Norway in the second quarter, while one closed in Belgium. As of June 30, 2016 there were a total of 40 (38) Björn Borg stores, of which 21 (17) are Group-owned.

BRAND SALES* OF BJÖRN BORG PRODUCTS JANUARY-JUNE 2016. TOTAL SEK 700 MILLION (640) Country Product area**

  • * Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported sales at the wholesale level.
  • ** Underwear: Men's and women's underwear, swimwear, socks and adjacent products. Other product areas: Sports apparel, fragrances, footwear, bags and eyewear.

THE GROUP'S DEVELOPMENT

Sales grew in the second quarter with higher operating profit than the same period in 2015.

QUARTERLY NET SALES AND OPERATING PROFIT, 2013-2016

SALES

Second quarter, April-June 2016

The Group's net sales amounted to SEK 122.2 million (99.2) in the second quarter, an increase of 23.2 percent. Excluding currency effects, sales increased by 24.8 percent.

The positive sales trend compared with the same quarter of 2015 was partly due to strong Group sales to wholesalers, but also to earlier shipment of the fall/winter 2016 collection, a larger share of which was delivered in the second quarter than in 2015. The earlier shipment positively affected net sales by about SEK 7 million; adjusted for this shipment, net sales rose by 16 percent. Due to the earlier shipment, the product companies' external revenue rose compared with the same quarter in 2015. The increases in Sweden, Finland and England are mainly due to broader distribution of underwear through sporting goods retailers, but also to good growth from existing customers. The footwear wholesale company is growing partly thanks to the distribution rights for Denmark, which it has as of July 1, 2015, but also to growth in the Swedish market. The Swedish retail company had a poorer quarter in terms of store sales, while e-commerce reported continued good growth. External royalties decreased slightly as brand sales by external licensees fell during the quarter.

First half-year, January-June 2016

The Group's net sales amounted to SEK 280.2 million (230.3) in the first half of 2016, an increase of 21.7 percent. Excluding currency effects, sales rose by 22.4 percent.

The positive sales trend compared with the previous year was mainly driven by the Group's own sales at the wholesale and retail levels, but also to earlier shipment of the fall/winter 2016 collection by the product companies, more of which was delivered in the second quarter than in 2015. The earlier shipment positively affected net sales by about SEK 7 million; adjusted for this shipment, net sales rose by 18.7 percent. Despite the earlier shipment, the product companies' external revenue decreased due to lower sales to the Norwegian market, which performed weakly. All Group-owned wholesale and retail companies raised their sales significantly compared with the previous year. The increases in Sweden, Finland and England are mainly due to broader distribution of underwear through sporting goods retailers, but also to growth from existing customers. The footwear wholesale company is growing partly thanks to the new Danish distribution rights, but also to growth in Sweden. The Swedish retail company is growing most strongly in e-commerce, though also in brick-and-mortar sales. External royalties decreased as brand sales by external licensees fell in the first half of 2016.

PROFIT

Second quarter, April-June 2016

The gross profit margin for the second quarter was slightly better than the previous year at 53.5 percent (53.0). Exchange rates had minimal impact on the margin.

The combination of higher revenue and consistent gross profit margins, but also higher operating expenses, led to an increase in operating profit to SEK 0.3 million (–1.7), with an operating margin of 0.2 percent (–1.7). Operating expenses excluding goods for resale rose by 16.4 percent to SEK 67.7 million (58.2). The increase is due to the higher number of Group-owned stores and increased logistics expenses as an effect of higher net sales in the Group's own channels.

Net financial items amounted to SEK –0.3 million (0.1). The realized and unrealized return on investments, less interest on the bond loan, negatively affected the Group's financial net by SEK –1.1 million (1.9). Net financial items were also positively affected by a revaluation of financial assets and liabilities in foreign currency. Profit before tax increased by SEK 1.6 million year-on-year (–1.6).

First half-year, January-June 2016

The gross profit margin for the first half of 2016 decreased to 51.5 percent (53.4). Exchange rates had minimal impact on the margin. The year-on-year decrease in the gross profit margin is due to increased price pressure in the market and a change in the distribution mix at the wholesale level. The product companies' margins were also affected by pressure on external distributors from lower realized margins in their markets.

The higher revenue, coupled with the lower gross profit margin and increased operating expenses, led to an increase in operating profit to SEK 14.2 million (11.2). The operating margin was 5.1 percent (4.8). Operating expenses excluding goods for resale rose by 11 percent year-on-year.

Operating revenue,
SEK thousands
January-June
SEK thousands
January-June
Operating profit, Operating margin, %
January-June
Business segment Revenue source 2016 2015 2016 2015 2016 2015
Brand Royalties 42,661 35,944 11,373 7,900 27 22
Product development Products 215,665 168,118 14,984 12,456 7 7
Wholesale Wholesale revenue 138,749 96,604 –743 –4,027 –1 –4
Retail Retailers 59,367 45,080 –11,419 –5,163 –19 –11
Less internal sales –174,676 –108,533
Total 281,765 237,213 14,195 11,166 5 5

The increase is mainly due to the higher number of Groupowned stores and increased logistics expenses as an effect of higher net sales in the Group's own channels.

Net financial items amounted to SEK –4.6 million (5.0). The realized and unrealized return on investments, less interest on the bond loan, negatively affected the Group's financial net by SEK –2.7 million (2.9). The remaining decrease in net financial items compared with the previous year is mainly due to a revaluation of financial assets and liabilities in foreign currency, where the previous year had a strongly positive result while this year's result is negative. Profit before tax amounted to SEK 9.6 million (16.2).

Development by business segment

The Group operates through nine companies under the Björn Borg brand on every level from product development to wholesaling and consumer sales in its own Björn Borg stores.

Brand

The Brand segment primarily consists of royalty revenue and expenses associated with the brand.

The business segment's operating revenue amounted to SEK 42.7 million (35.9) in the first six months of 2016. External operating revenue decreased to SEK 16.0 million (18.2) as a result of lower brand sales by licensees and certain distributors. Royalty percentages vary by product category, due to which there is not always a precise correlation between royalties and brand sales.

Operating profit increased to SEK 11.4 million (7.9) for the first six months of 2016. The improved operating profit is due to higher revenue.

Produktutveckling

The Björn Borg Group has global responsibility for development, design and production of underwear, sports apparel and adjacent products.

The business segment's operating revenue amounted to SEK 215.7 million (168.1) in the first six months of 2016, an increase of 28 percent. The segment's external revenue amounted to SEK 91.3 million (96.5) and during the period was positively affected by SEK 7 million by earlier shipment of the fall/winter 2016 collection compared with the same period in 2015. Despite the positive impact of the shipment, external revenue fell by 5 percent; adjusted for the earlier shipment, the decrease is 13 percent. The decrease is mainly due to a weak Norwegian market and because distributors in smaller markets are reducing their purchases or have been terminated.

Operating profit increased to SEK 15.0 million (12.5) due to the higher total sales and slightly higher operating expenses.

Wholesale

The Björn Borg Group is the exclusive wholesaler of under wear, sports apparel and adjacent products in Sweden, Finland and England as well as footwear in Sweden, Finland, Denmark and the Baltic countries.

The business segment's operating revenue rose to SEK 138.7 million (96.6) in the first six months of 2016, up 44 percent. External operating revenue amounted to SEK 123.5 million (82.8). Growth in the segment is coming from all markets, mainly in underwear and footwear. In the case of underwear, growth is partly driven by broader distribution of underwear to sporting goods retailers, but also by existing customers. For footwear, growth is partly due to the distribution rights in Denmark, which apply as of July 1, 2015, but also because business from existing customers is also growing in the Swedish market.

The operating loss was reduced to SEK 0.7 million, against a year-earlier loss of SEK 4.0 million, thanks to the revenue increase, but with a lower gross profit margin as a result of price pressure and a change in the distribution mix.

Retail

The Björn Borg Group owns and operates a total of 21 stores and factory outlets in Sweden, Finland and England that sell underwear, sports apparel, adjacent products and other licensed products. Björn Borg also sells online through www.bjornborg.com.

Operating revenue in the Retail segment increased by 32 percent in the first six months of 2016 to SEK 59.4 million (45.1). External net sales rose by 28 percent to SEK 50.9 million (39.6). The increase is due to both e-commerce, which continues to grow, and the positive development by Groupowned stores during the period. E-commerce sales increased by 52.5 percent to SEK 22.1 million (14.5). Sales for compar able Björn Borg stores rose by 2 percent year-on-year.

The operating loss for the first half of 2016 was SEK 11.4 million, against a year-earlier loss of SEK 5.1 million. The larger loss is a result of lower gross profit margins due to price pressure in the market and higher operating expenses due to newly opened stores.

Intra-Group sales

Intra-Group sales for the first six months of 2016 amounted to SEK 174.7 million (108.5).

SEASONAL VARIATIONS

The Björn Borg Group is active in an industry with seasonal variations. Sales and earnings vary by quarter. See the figure on quarterly net sales and operating profit on page 4.

INVESTMENTS AND CASH FLOW

The Group's cash flow from operating activities was negative during the first half of 2016 and amounted to SEK –16.4 million (–12.1). The lower cash flow year-on-year is due to increased capital tied up in accounts receivable and inventory as an effect of the earlier fall/winter 2016 shipments and higher sales by the wholesale companies. The disposal of short-term investments of SEK 49.5 million (23.8), acquisition of the minority holding in the UK subsidiary of SEK –0.8 million, and purchases and sales of tangible and intangible non-current assets totaling SEK –1.5 million (–0.7) produced cash flow from investing activities of SEK 47.1 million (23.2). The negative cash flow from financing activities of SEK –58.9 million (–51.6) is largely due to the dividend to shareholders of SEK –50.2 million (–37.7). The Group's cash flow for the first six months was SEK –28.2 million (–40.5) and cash & cash equivalents amounted to SEK 22.5 million (45.8) at the end of the period.

FINANCIAL POSITION AND LIQUIDITY

The Björn Borg Group's cash & cash equivalents and invest ments amounted to SEK 51.0 million (156.8) at the end of the period, with interest-bearing liabilities (bond loan) of SEK 144.3 million (176.8).

In April 2012 the company issued a bond loan that is listed on Nasdaq Stockholm and carries an annual coupon rate corresponding to the 3-month STIBOR rate plus 3.25 percentage points, maturing in April 2017.

The surplus liquidity arising from the issuance of the bond loan and the convertible plan is placed in interest- bearing financial instruments, highly liquid corporate bonds, within the framework of the financial policy laid down by the Board of Directors. As of June 30, 2016 investments had been made in bonds with a book value of SEK 28.5 million (111.1),

which represents the fair value on the same date. During the period bonds were repurchased for SEK 10 million.

COMMITMENTS AND CONTINGENT LIABILITIES

As a commitment for the above-mentioned bond loan, the company has pledged to ensure that the ratio between the Group's net debt and operating profit before depreciation and amortization does not exceed 3.00 on the last day of each quarter and that the Group maintains an equity/assets ratio of at least 30 percent at any given time. As of June 30, 2016 the ratio was 1.68 (0.36) and the equity/assets ratio was 48.5 percent (46.2). A complete description of commit ments and conditions of the bond loan is provided in the prospectus, which is available on the company's website and from the Swedish Financial Supervisory Authority.

No other changes were made with regard to pledged assets and contingent liabilities compared with December 31, 2015.

PERSONNEL

The average number of employees in the Group was 133 (132) for the 12-month period ended June 30, 2016, of whom 70 percent (68) are women.

RELATED PARTY TRANSACTIONS

There were no transactions with related parties during the period.

SIGNIFICANT RISKS AND UNCERTAINTIES

In its operations the Björn Borg Group is exposed to risks and uncertainties. Information on the Group's risks and uncertainties can be found on pages 78-79 and in note 3 in the annual report 2015.

PARENT COMPANY

Björn Borg AB (publ) is primarily engaged in intra-Group activities. As of June 30, 2016 the company also owns 100 percent of the shares in Björn Borg Brands AB, Björn Borg Footwear AB, Björn Borg Sport BV, Björn Borg Inc., Björn Borg Services AB and Björn Borg UK. In addition, the company owns 75 percent of the shares in Bjorn Borg (China) Ltd and 75 percent of the shares in Bjorn Borg Finland Oy.

The Parent Company's net sales amounted to SEK 16.5 million (13.0) for the second quarter and SEK 32.8 million (26.2) for the first half of 2016.

The loss before tax for the second quarter amounted to SEK 6.8 million, against a year-earlier loss of SEK 9.9 million, while the loss before tax for the first half of 2016 was SEK 14.0 million, against a loss of SEK 19.6 million a year earlier. Cash & cash equivalents and investments amounted to SEK 29.5 million (114.1) as of June 30, 2016. For the first six months of 2016 investments in tangible and intangible non-current assets amounted to SEK 1.2 million (0.3).

EVENTS AFTER THE BALANCE SHEET DATE

There are no significant events to report following the conclusion of the reporting period.

NUMBER OF SHARES

Björn Borg currently has 25,148,384 shares outstanding.

FINANCIAL OBJECTIVES

The Board of Directors of Björn Borg has established a business plan for the period 2015-2019 with the following long-term financial objectives for operations:

  • By the financial year 2019 the Group will reach sales of SEK 1 billion with an operating margin of 15 percent
  • An annual dividend of at least 50 percent of net profit
  • The equity/assets ratio should not fall below 35 percent.

Comments to the financial objectives:

The sales objective for 2019 corresponds to average annual organic growth of 14 percent. The sales increase, along with the increase in the operating margin, is expected to come from new product groups in sports fashion as well as expanded geographical distribution within all the product groups.

ANNUAL GENERAL MEETING

The Annual General Meeting held on May 19, 2016 resolved to distribute SEK 2.00 (1.50) per share to shareholders for the financial year 2015.

Directors Martin Bjäringer, Mats H Nilsson and Heiner Olbrich were re-elected with Fredrik Lövstedt as Chairman of the Board. Kerstin Hessius, Isabelle Ducellier and Nathalie Schuterman declined re-election. Lotta de Champs, Petra Stenqvist and Christel Kinning were elected as new directors.

ACCOUNTING PRINCIPLES

This condensed interim report for the Group has been prepared in accordance with IAS 34 Interim Financial Reporting and applicable provisions of the Annual Accounts Act. The interim report for the Parent Company has been prepared in accordance with chapter 9 of the Annual Accounts Act on interim reporting and RFR 2 Accounting in Legal Entities. The accounting principles applied in the interim report conform to the accounting principles applied in the preparation of the consolidated accounts and annual report for 2015, as described on page 95 in the annual report 2015. The European Securities and Markets Authority's (ESMA) guidelines on Alternative Performance Measures are applied as of this interim report.

New and amended accounting principles

New or amended IFRS and IFRIC interpretations effective as of January 1, 2016 have not had a material effect or impact on the interim report or consolidated financial statements.

AUDIT REPORT

This interim report has not been reviewed by the company's auditors.

OUTLOOK 2016

As a policy, the company does not issue earnings forecasts.

CONSOLIDATED INCOME STATEMENT

CONDENSED

SEK thousands
Note
April-June
2016
April-June
2015
January
June 2016
January
June 2015
July 2015-
June 2016
Full-year
2015
Net sales 122,165 99,199 280,229 230,280 624,277 574,328
Other operating revenue 2,690 3,954 1,536 6,933 4,774 10,170
Operating revenue 124,855 103,153 281,765 237,213 629,051 584,498
Goods for resale –56,818 –46,603 –135,790 –107,372 –301,543 –273,126
Other external expenses
1
–35,379 –30,262 –70,767 –61,703 –145,200 –136,135
Staff costs –29,411 –25,016 –55,029 –51,163 –109,880 –106,013
Depreciation/amortization of tangible/
intangible non-current assets –1,738 –1,706 –3,363 –3,567 –6,388 –6,592
Other operating expenses –1,203 –1,228 –2,620 –2,242 –4,418 –4,040
Operating profit 305 –1,662 14,195 11,166 61,622 58,592
Net financial items –321 77 –4,633 5,030 –10,395 –1,032
Profit before tax –16 –1,585 9,563 16,196 50,926 57,560
Tax –2,186 –689 –5,230 –3,605 –17,542 –15,917
Profit for the period –2,202 –2,274 4,332 12,591 33,384 41,643
Profit for the period attributable to:
Parent Company's shareholders –2,164 –1,033 4,948 14,419 35,591 45,062
Non-controlling interests –38 –1,241 –616 –1,828 –2,207 –3,419
Earnings per share before dilution, SEK –0.09 –0.04 0.20 0.57 1.42 1.79
Earnings per share after dilution, SEK –0.08 –0.04 0.20 0.57 1.41 1.77
Number of shares 25,148,384 25,148,384 25,148,384 25,148,384 25, 184,384 25,148,384

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME CONDENSED

SEK thousands
Note
April-June
2016
April-June
2015
January
June 2016
January
June 2015
July 2015-
June 2016
Full-year
2015
Net profit for the period –2,202 –2,274 4,332 12,591 33,384 41,643
OTHER COMPREHENSIVE INCOME
Components that may be reclassified
to profit or loss
Translation difference for the period –899 1,002 1,932 –2,975 2,020 –2,887
Total other comprehensive income
for the period
–899 1,002 1,932 –2,975 2,020 –2,887
Total comprehensive income
for the period
–3,101 –1,272 6,265 9,616 35,404 38,756
Total comprehensive income
attributable to
Parent Company's shareholders –3,030 –182 6,390 12,028 36,785 42,423
Non-controlling interests –70 –1,090 –125 –2,412 –1,381 –3,668

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

CONDENSED

SEK thousands Note June 30
2016
June 30
2015
Dec 31
2015
Non-current assets
Goodwill 19,213 19,108 19,064
Trademarks 187,532 187,532 187,532
Other intangible assets 2,162 3,373 2,740
Tangible non-current assets 8,511 9,303 10,076
Long-term receivable 2 8,000 8,900 8,900
Deferred tax assets 31,162 31,398 35,315
Total non-current assets 256,580 259,614 263,627
Current assets
Inventory 84,820 55,845 75,851
Accounts receivable 91,480 62,387 87,816
Other current receivables 25,041 25,837 19,579
Investments 2 28,499 111,061 80,909
Cash & cash equivalents 22,495 45,722 50,643
Total current assets 252,335 300,852 314,799
Total assets 508,915 560,466 578,425
Equity and liabilities
Equity 246,767 258,902 290,675
Deferred tax liabilities 43,025 39,000 41,969
Other non-current liabilities 21,247 9,443 20,294
Bond loan 2 144,303 176,780 154,538
Accounts payable 14,227 31,664 21,019
Other current liabilities 39,346 44,677 49,931
Total equity and liabilities 508,915 560,466 578,425

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY CONDENSED

Equity attributable to
SEK thousands Note Parent Company's
shareholders
Non-controlling
interests
Total
equity
Opening balance, January 1, 2015 290,353 –4,645 285,708
Total comprehensive income for the period 12,028 –2,412 9,616
Distribution for 2014 –37,723 –37,723
Issuance of warrants 1,300 1,300
Closing balance, June 30, 2015 265,959 –7,057 258,902
Opening balance, January 1, 2015 290,353 –4,645 285,708
Total comprehensive income for the period 42,423 –3,668 38,755
Distribution for 2014 –37,723 –37,723
Shareholder contribution paid 1,580 1,580
Issuance of warrants 1,200 1,200
Warrant premium convertible 1,154 1,154
Closing balance, December 31, 2015 297,408 –6,733 290,675
Opening balance, January 1, 2016 297,408 –6,733 290,675
Total comprehensive income for the period 6,390 –125 6,265
Distribution for 2015 –50,297 –50,297
Issuance of warrants 68 68
Issuance of convertible 55 55
Non-controlling interest arising through acquisition –5,969 5,969 0
Closing balance, June 30, 2016 247,655 –889 246,767

CONSOLIDATED STATEMENT OF CASH FLOWS

CONDENSED

SEK thousands April-June
2016
April-June
2015
January
June 2016
January
June 2015
Full-year
2015
Cash flow from operating activities
Before changes in working capital –261 –4,544 10,907 11,296 48,534
Changes in working capital –17,632 –7,087 –27,343 –23,417 –66,343
Cash flow from operating activities –17,893 –11,630 –16,436 –12,120 –17,809
Investments in intangible non-current assets –9 –70 –136 –301
Investments in tangible non-current assets –861 –427 –1,451 –619 –4,746
Sale of non-current assets 74 129
Investments /sale of investments 43,953 23,929 49,481 23,844 47,657
Acquisition of subsidiary –842 –842
Cash flow from investing activities 42,240 23,502 47,117 23,163 42,739
Distribution –50,297 –37,723 –50,297 –37,723 –37,723
Acquisition of minority shares
Amortization of loans –1,875 –3,750 –7,500
Issue of warrants/convertibles 1,007 1,200 1,007 1,200 18,510
Repurchase of bond loan –1,612 –8,376 –9,657 –11,278 –33,844
Cash flow from financing activities –50,835 –46,774 –58,880 –51,551 –60,557
Cash flow for the period –26,487 –34,902 –28,198 –40,508 –35,627
Cash & cash equivalents at beginning of year 49,517 81,615 50,643 85,080 85,080
Translation difference in cash & cash equivalents –535 –991 50 1,150 1,190
Cash & cash equivalents at end of the period 22,495 45,722 22,495 45,722 50,643

KEY FIGURES

GROUP

SEK thousands April-June
2016
April-June
2015
January
June 2016
January
June 2015
July 2015-
June 2016
Full-year
2015
Gross profit margin, % 53.5 53.0 51.5 53.4 51.7 52.4
Operating margin, % 0.2 –1.7 5.1 4.8 9.9 10.2
Profit margin, % 0.0 –1.6 3.4 7.0 8.2 10.0
Return on capital employed, % 14.8 14.8 14.8 14.8 14.8 14.8
Return on average equity, % 14.1 17.0 14.1 17.0 14.1 15.6
Profit attributable to Parent Company's
shareholders –2,164 –1,033 4,948 14,419 35,591 45,062
Equity/assets ratio, % 48.5 46.2 48.5 46.2 48.5 50.3
Equity per share, SEK 9.81 10.29 9.81 10.29 9.81 11.56
Investments in intangible non-current assets 9 70 136 235 301
Investments in tangible non-current assets 861 427 1,451 619 5,578 4,746
Depreciation, amortization and impairment
losses for the period –1,738 –1,706 –3,363 –3,567 –6,388 –6,592
Average number of employees 133 132

SUMMARY BY SEGMENT

GROUP

SEK thousands April-June
2016
April-June
2015
January
June 2016
January
June 2015
July 2015-
June 2016
Full-year
2015
Operating revenue
Brand
External revenue 6,675 6,727 16,014 18,222 32,540 34,747
Internal revenue 13,357 6,934 26,647 17,722 58,515 49,591
20,032 13,661 42,661 35,944 91,055 84,338
Product development
External revenue 48,651 43,647 91,298 96,506 232,855 238,062
Internal revenue 78,137 27,663 124,366 71,612 276,824 224,071
126,788 71,310 215,665 168,118 509,679 462,133
Wholesale
External revenue 46,569 31,150 123,546 82,844 247,834 207,131
Internal revenue 5,970 6,911 15,203 13,760 29,484 28,041
52,539 38,062 138,749 96,604 277,318 235,172
Retail
External revenue 22,959 21,629 50,906 39,641 115,822 104,557
Internal revenue 4,047 2,909 8,461 5,438 14,054 11,031
27,006 24,538 59,367 45,080 129,876 115,589
Less internal sales –101,510 –44,417 –174,677 –108,533 –378,877 –312,734
Operating revenue 124,855 103,153 281,765 237,213 629,051 584,498
Operating profit
Brand 5,529 1,468 11,373 7,900 27,652 24,179
Product development 8,859 3,174 14,984 12,456 39,952 37,425
Wholesale –6,265 –5,713 –743 –4,027 –781 –4,065
Retail –7,819 –591 –11,419 –5,163 –5,204 1,053
Operating profit 305 –1,662 14,195 11,166 61,619 58,592

Reconciliation between operating profit and profit before tax

The difference in the first half of 2016 between operating profit for segments for which information must be disclosed, SEK 14,195 thousand (11,166), and profit before tax, SEK 9,563 thousand (16,196), is net financial items, SEK –4,633 thousand (5,030). The difference in the second quarter between operating profit for segments for which information must be disclosed, SEK 305 thousand (–1,662), and profit before tax, SEK –16 thousand (–1,585), is net financial items, SEK –321 thousand (77).

QUARTERLY DATA GROUP

SEK thousands Q2 2016 Q1 2016 Q4 2015 Q3 2015 Q2 2015 Q1 2015 Q4 2014 Q3 2014 Net sales 122,165 158,065 152,618 191,430 99,199 131,081 135,278 163,723 Gross profit margin, % 53.5 50.0 51.8 51.9 53.0 53.6 54.1 52.4 Operating profit/loss 305 13,891 14,554 32,872 –1,662 12,828 3,559 32,821 Operating margin, % 0.2 8.8 9.5 17.2 neg 9.8 2.6 20.0 Profit/loss after financial items –16 9,579 11,855 29,510 –1,585 17,781 5,612 33,834 Profit margin, % 0.0 6.1 7.8 15.4 neg 13.6 4.1 20.7 Earnings per share before dilution, SEK –0.09 0.28 0.34 0.88 –0.04 0.61 0.18 1.00 Earnings per share after dilution, SEK –0.08 0.28 0.29 0.84 –0.04 0.61 0.18 1.00 Number of Björn Borg stores at end of period 40 40 41 38 38 40 41 38 – of which Group-owned Björn Borg stores 21 21 21 18 17 18 18 17 Brand sales 280,888 419,474 330,214 472,865 249,063 394,206 342,904 452,422

PARENT COMPANY INCOME STATEMENT

CONDENSED

April-June April-June January January July 2015- Full-year
SEK thousands
Note
2016 2015 June 2016 June 2015 June 2016 2015
Net sales 16,511 12,995 32,791 26,168 58,981 52,358
Other operating revenue 99 2,148 2,260 2,269 5,615 5,624
Operating revenue 16,610 15,143 35,051 28,437 64,596 57,982
Goods for resale –23 –25 –49 –24
Other external expenses
1
–13,768 –12,412 –25,302 –22,987 –53,583 –51,268
Staff costs –10,409 –10,039 –18 ,445 –20,792 –39,805 –42,152
Depreciation/amortization of tangible/
intangible non-current assets –558 –458 –1,085 –931 –2,027 –1,873
Other operating expenses –52 –62 –425 –131 –297 –3
Operating loss –8,200 –7,828 –10,231 –16,404 –31,165 –37,338
Result from shares in subsidiaries 6,470 6,470 50,239 43,769
Net financial items –5,054 –1,133 –10,265 –3,243 –22,456 –15,434
Loss after financial items –6,784 –8,961 –14,026 –19,647 –3,382 –9,003
Group contributions received 48,054 48,054
Profit/loss before tax –6,784 –8,961 –14,026 –19,647 44,672 39,051
Tax 47 47
Profit/loss for the period –6,784 –8,961 –14,026 –19,647 44,719 39,098
Other comprehensive income
Total comprehensive income

PARENT COMPANY BALANCE SHEET CONDENSED

SEK thousands
Note
June 30
2016
June 30
2015
Dec 31
2015
Non-current assets
Intangible assets 238 329 284
Tangible non-current assets 2,999 2,289 3,118
Long-term receivable
2
8,000 8,900 8,900
Deferred tax 1,008 961 1,008
Shares in Group companies 354,724 335,331 353,882
Total non-current assets 366,969 347,810 367,192
Current assets
Receivables from Group companies 510,504 398,770 330,805
Current receivables 11,207 15,412 15,198
Investments
2
28,499 111,061 80,909
Cash & cash equivalents 998 3,027 25,717
Total current assets 551,208 528,270 452,629
Total assets 918,177 876,080 819,821
Equity and liabilities
Equity 83,672 88,073 147,872
Untaxed reserves 1,014 1,014 1,014
Bond loan
2
144,303 176,780 154,538
Other non-current liabilities
2
4,138 5,792 20,294
Due to Group companies 649,526 582,375 480,250
Accounts payable 1,345 3,025 2,637
Other current liabilities 34,179 19,021 13,216
Total equity and liabilities 918,177 876,080 819,821

PARENT COMPANY STATEMENT OF CHANGES IN EQUITY CONDENSED

SEK thousands January
June 2016
January
June 2015
Full-year
2015
Opening balance 147,872 144,143 144,143
Distribution –50,297 –37,723 –37,723
Issuance of warrants 68 1,300 1,200
Warrant premium convertible 55 1,154
Total comprehensive income for the period –14,026 –19,647 39,098
Closing balance 83,672 88,073 147,872

TILLÄGGSUPPLYSNINGAR

NOTE 1 OTHER EXTERNAL EXPENSES

Group Parent Company
Jan-June Jan-June JanJune Jan-June
SEK thousands 2016 2015 2016 2015
Cost of premises 14,937 14,343 5,370 5,684
Selling expenses 20,510 13,973 1,523 2,464
Marketing expenses 16,631 18,367 8,874 8,487
Administrative
expenses 12,674 11,751 6,768 5,128
Other 6,015 3,269 2,767 1,224
Total 70,767 61,703 25,302 22,987

NOTE 2 FINANCIAL ASSETS AND LIABILITIES

  • Level 1 fair value is determined using observable (unadjusted) quoted prices on an active market for identical assets and liabilities.
  • Level 2 fair value is determined using valuation models based on other observable inputs for the asset or liability other than quoted prices included in level 1.
  • Level 3 fair value is determined using valuation models where significant inputs are based on non-observable data.

Securities held for trading relate to investments in corporate bonds quoted on Nasdaq Stockholm and have been measured at their quoted prices. Forward exchange contracts are measured according to level 2 based on observable information as of the closing date with respect to exchange rates and market interest rates for the remaining maturities.

Net divestments in the company's portfolio of corporate bonds amounted to SEK 49,481 thousand during the quarter.

FINANCIAL ASSETS AT FAIR VALUE THROUGH PROFIT OR LOSS

SEK thousands Level 1 Level 2 Level 3
Securities held for trading 28,313
Derivatives held for trading –130
Contingent consideration (liability) –4,138
Net

Björn Borg has recognized a liability for the contingent consideration to the sellers of the minority interest in Björn Borg Sport BV at fair value. The amount as of June 30, 2016 was SEK 4,138 thousand (5,792) and is included in level 3. The carrying amount of financial instruments recognized at amortized cost corresponds to the fair value as of June 30, 2016.

In 2013 the company granted the Dutch distributor an interest-bearing loan of SEK 17 million maturing on March 31, 2017 with quarterly amortizations of SEK 900,000 beginning on December 31, 2013.

The Board of Directors and the CEO certify that the interim report provides a true and fair overview of the operations, financial position and results of the Parent Company and the Group and describes the material risks and uncertainties faced by the Parent Company and the companies in the Group.

Stockholm, August 19, 2016

Fredrik Lövstedt Martin Bjäringer Chairman Board member

Board member Board member Board member

Lotta de Champs Petra Stenqvist Mats H Nilsson

Heiner Olbrich Christel Kinning Board member Board member

Henrik Bunge CEO

DEFINITIONS

The company presents certain financial measures in this interim report that are not defined according to IFRS. The company considers these measures to be valuable complementary information for investors and the company's management. Since not all companies calculate financial measures in the same way, they are not always comparable with measures used by other companies. Consequently, these measures should not be seen as a substitute for measures defined according to IFRS. For more on the calculation of these key financial ratios, see http://corporate.bjornborg.com/sv/finansiell-information

BRAND SALES

Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported wholesale sales.

CAPITAL EMPLOYED

Total assets less non-interest-bearing liabilities and provisions.

EARNINGS PER SHARE (DEFINED ACCORDING TO IFRS)

Earnings in relation to the weighted average number of shares during the period.

EARNINGS PER SHARE AFTER DILUTION (DEFINED ACCORDING TO IFRS)

Earnings per share adjusted for any dilution effect.

EQUITY/ASSETS RATIO

Equity as a percentage of total assets.

GROSS PROFIT MARGIN

Net sales less cost of goods sold divided by net sales.

NET DEBT

Liabilities less investments and cash & cash equivalents divided by operating profit before depreciation/amortization.

NET FINANCIAL ITEMS

Financial income less financial expenses.

RETURN ON CAPITAL EMPLOYED

Profit after financial items plus financial expenses (per rolling 12-month period) as a percentage of average capital employed.

RETURN ON EQUITY

Profit for the period/year attributable to the Parent Company's shareholders (for rolling 12 months) according to the income statement as a percentage of average equity. Average equity is calculated by adding equity at January 1 to equity at December 31 and dividing by two.

OPERATING MARGIN

Operating profit as a percentage of net sales.

OPERATING PROFIT

Profit before tax plus net financial items.

PROFIT MARGIN

Profit before tax as a percentage of net sales.

RATIO NET DEBT AND OPERING PROFIT BEFORE DEPRECIATIONS

Net debt divided with operating profit before depreciations (12 months rolling).

FINANCIAL CALENDAR 2016

Interim report January-September 2016 on November 14, 2016 Year-end report for 2016 on February 17, 2017

FINANCIAL REPORTS

Financial reports can be downloaded from the company's website, www.bjornborg.com or ordered by telephone +46 8 506 33 700 or by e-mail [email protected].

SHAREHOLDER CONTACT

Henrik Bunge, CEO E-mail: [email protected] Tel: +46 8 506 33 700

Daniel Grohman, CFO E-mail: [email protected] Tel: +46 8 506 33 700

ABOUT THE BJÖRN BORG GROUP

The Group owns the Björn Borg trademark and its core business is sports apparel and underwear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2015 amounted to about SEK 1.4 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 574 million in 2015, with an average of 132 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.

IMAGES IN THE INTERIM REPORT

The images in the interim report are from Björn Borg's high summer 2016 collection.

Björn Borg AB Tulegatan 11 SE-113 53 Stockholm, Sweden www.bjornborg.com

Björn Borg is required to make public the information in this interim report in accordance with the Securities Market Act. The information was released for publication on August 19, 2016 at 7:30 am (CET).

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