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Björn Borg

Quarterly Report May 11, 2015

3142_10-q_2015-05-11_3e30e5c1-72ce-4ae4-89d9-96d699502d40.pdf

Quarterly Report

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JANUARY 1 – MARCH 31, 2015

  • The Group's net sales decreased by 8 percent to SEK 131.1 million (142.8). Excluding currency effects, sales were down 16 percent.
  • The gross profit margin was 53.6 percent (52.8).
  • Operating profit amounted to SEK 12.8 million (19.0).
  • Profit after tax amounted to SEK 14.9 million (15.6).
  • Earnings per share before and after dilution amounted to SEK 0.61 (0.62).
  • The comparable period in 2014 includes delayed shipments, which increased quarterly revenue by about SEK 25 million and operating profit by about SEK 12 million.
  • Brand sales* (excluding VAT) increased by 3 percent to SEK 394 million (382). Excluding currency effects, the decrease was 1 percent.

QUOTE FROM THE CEO

"During the quarter we began our shift to sports fashion, and I am especially pleased with our successful branding activity in Q1, 'First person lover.' We decided to present our collection with a computer game, where choosing various products from our collection gave the character different superpowers to use to battle evil forces in the world. The campaign delivered on all of our key indicators, the highlight of which is that we have now generated over 18 million views of the game," said Henrik Bunge, CEO.

SEK thousands January
March 2015
January
March 2014
April 2014-
March 2015
Full-year
2014
Net sales 131,1 142,8 527,1 538,8
Gross profit margin, % 53,6 52,8 53,2 52,9
Operating profit 12,8 19,0 49,7 56,0
Operating margin, % 9,8 13,3 9,4 10,4
Profit after tax 14,9 15,6 46,8 47,6
Earnings per share, SEK 0,61 0,62 1,93 1,94
Brand sales* 394 382 1 444 1 431

*Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported sales at the wholesale level.

CEO'S COMMENT

For the first quarter of 2015 we are reporting decreases in both sales and operating profit. Our sales are down 8% from the same quarter in 2014. The first quarter 2014 however includes about SEK 25 million in delayed shipments from 2013, as previously reported. Excluding those delayed shipments as well as positive currency effects we see a slight increase in sales. Our own operations in England and Finland have not delivered as expected, while our own e-com continues to generate good growth. We put a lot of focus on creating traffic to our webshop as well as increasing conversion (the share of visitors who actually completes a purchase).Our own comparable stores are also producing better than expected growth. In terms of operating profit, we are down SEK 6.2 million and closed Q1 at SEK 12.8 million (19.0). The main reasons were lower revenue compared with Q1 2014 with its extra revenue from delayed shipments, but also higher expenses for a stronger organization.

During the quarter we began our shift to sports fashion, and I am especially pleased with the successful branding activity in Q1, "First person lover." We decided to present our collection with the computer game, where choosing various products from the collection gave the character different superpowers to use to battle evil in the world. The campaign delivered on all of our key indicators, the highlight of which is that we have now generated over 18 million views of the game.

My personal focus during the quarter was on putting the organization in place and strengthening our team by adding expertise in sales, product development, design and retail sales. In addition, we devoted a lot of time to meeting key people from a number of the largest fashion and sporting goods chains in the Nordic region. Ultimately, it is people who make the difference.

Head coach Henrik Bunge

OPERATIONS

BRAND SALES

Distributors and licensees saw slightly improved sales in the first quarter 2015, mainly in bags and footwear. As a result, brand sales (excluding VAT) rose by 3 percent to SEK 394million (382). Adjusted for currency effects, brand sales were down 1 percent for the quarter.

PRODUCT AREAS FIRST QUARTER 2015

Brand sales in the underwear product area improved by 1 percent in the first quarter. Underwear accounted for 52 percent (53) of brand sales.

Brand sales of sports apparel were unchanged. In the product areas for footwear and bags, sales increased, while sales of eyewear and fragrances declined. In total, sales of licensed products increased by 6 percent during the first quarter.

MARKETS FIRST QUARTER 2015

Among large markets, every country except Belgium saw growth. Norway reported the highest growth during the quarter. It was a tough quarter for Björn Borg's smaller markets, where even England lost ground compared with the previous year.

BJÖRN BORG STORES

No new Björn Borg stores were opened during the first quarter. The former German distributor closed its outlet in early 2015. As of March 31, 2015 there were a total of 40 (38) Björn Borg stores, of which 18 (17) are Group-owned.

BRAND SALES* OF BJÖRN BORG PRODUCTS JANUARY-MARCH 2015. TOTAL SEK 394 MILLION (382)

  • * Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported sales at the wholesale level.
  • ** Underwear: Men's and women's underwear, swimwear, socks and adjacent products. Other product areas: Sports apparel, fragrances, footwear, bags and eyewear.

THE GROUP'S DEVELOPMENT

Sales were down during the first quarter with lower operating profit compared with the same period in 2014.

QUARTERLY NET SALES AND OPERATING PROFIT, 2012-2015

SALES

First quarter, January-March 2015

The Group's net sales amounted to SEK 131.1 million (142.8) during the first quarter, a decrease of 8 percent. The decrease excluding currency effects was 16 percent.

As previously announced, about SEK 25 million in shipments from both product companies was delayed at the end of 2013 until the first quarter 2014. As a result, the first quarter 2014 is not completely comparable with the first quarter 2015 in terms of either sales or operating profit. Adjusted for currency effects, quarterly net sales would have been about SEK 121 million, compared with about SEK 118 million for the first quarter 2014 excluding the delayed shipments. In other words, total sales grew by about 2-3 percent. The underlying spring/summer collections in the product companies for underwear and sports apparel generated higher revenue, but with a significant currency component. The British and Finnish wholesaling operations declined slightly during the quarter, as did the Swedish wholesale company for footwear. The Swedish wholesaling operations for underwear posted a decrease that was

overwhelmingly due to customer shipments planned in March but delivered during the second quarter. Groupowned retail operations had a very positive quarter and e-commerce reported continued growth. Royalties increased as a result of higher brand sales during the quarter.

PROFIT

First quarter, January-March 2015

The gross profit margin for the first quarter increased to 53.6 percent (52.8). The wholesale operations were adversely impacted by stronger foreign currencies. Excluding currency effects, the gross profit margin would have been 54.2 percent.

Lower revenue mainly in the underwear and sports apparel product companies, combined with higher operating expenses, contributed to a decrease in operating profit to SEK 12.8 million (19.0) during the quarter, despite an improved gross profit margin. The operating margin was 9.8 percent (13.3). Operating expenses excluding goods for resale were SEK 3.9 million higher year-on-year. A significant share of the increase is due to hirings by the Parent Company in design and production.

Net financial items amounted to SEK 5.0 million (0.9). The realized and unrealized return on investments, less interest on the bond loan, positively affected the Group's financial net by SEK 1.1 million (1.4). The remaining year-onyear increase is mainly due to the revaluation of financial assets and liabilities in foreign currency. Profit before tax decreased to SEK 17.8 million (20.0).

Development by business segment

The Group consists of a total of 13 companies, nine of which operate under the Björn Borg brand on every level from product development to wholesaling and consumer sales in its own Björn Borg stores.

Brand

The Brand segment primarily consists of royalty revenue and expenses associated with the brand.

The business segment's operating revenue amounted to SEK 22.3 million (21.8) during the first quarter 2015. External operating revenue increased to SEK 11.5 million (9.7), in line with higher brand sales. It should be noted that the royalties Björn Borg Sport receives from its customers are also reported in the Brand segment.

Operating profit increased to SEK 6.4 million (4.9) for the quarter. The improved operating result is due to higher revenue. Operating expenses were in line with the previous year.

Operating revenue,
SEK thousands
January-March
Operating profit,
SEK thousands
January-March
Operating margin, %
January-March
Business segment Revenue source 2015 2014 2015 2014 2015 2014
Brand Royalties 22,283 21,820 6,432 4,939 29 23
Product development Products 96,808 98,052 9,283 15,509 10 16
Wholesale Wholesale revenue 58,542 62,319 1,685 4,394 3 7
Retail Retailers 20,542 17,050 –4,572 –5,794 –22 –34
Less internal sales –64,116 –56,232
Total 134,059 143,009 12,828 19,048 10 13

Product development

The Björn Borg Group has global responsibility for development, design and production of underwear and adjacent products as well as sports apparel through Björn Borg Sport.

The business segment's operating revenue amounted to SEK 96.8 million (98.1) during the first quarter 2015, a decrease of 1 percent. External operating revenue amounted to SEK 52.9 million (63.2). This decrease of 16 percent compared with the first quarter 2014 is mainly due to the previously announced shipment delays in both product companies in the comparable quarter in 2014. One of the reasons why the year-on-year decrease wasn't bigger was a significant currency effect, with a stronger USD positively affecting sales in this segment by over SEK 8 million.

Operating profit decreased to SEK 9.3 million (15.5) due to the lower sales and slightly higher operating expenses.

Wholesale

The Björn Borg Group is the exclusive wholesaler of underwear and adjacent products in Sweden, Finland and England as well as footwear in Sweden, Finland and the Baltic countries.

The business segment's operating revenue decreased by 6 percent to SEK 58.5 million (62.3) during the first quarter 2015. External operating revenue amounted to SEK 51.7 million (55.8). The British and Finnish operations and the Group's footwear wholesaling all reported slightly lower sales year-on-year. Swedish underwear wholesaling noted a bigger sales decline, but it was largely because some shipments of the spring/summer 2015 collections did not reach customers until the subsequent quarter.

Operating profit amounted to SEK 1.7 million (4.4) due to the lower sales, but also increased purchasing costs in a more expensive USD.

Retail

The Björn Borg Group owns and operates a total of 18 stores and factory outlets in Sweden, Finland and England that sell underwear, adjacent products, sports apparel and other licensed products. Björn Borg also sells online through www.bjornborg.com.

Operating revenue in the Retail segment increased by 20 percent during the first quarter to SEK 20.5 million (17.1). External net sales rose by 25 percent during the first quarter to SEK 18.0 million (14.4). The increase is mainly due to e-commerce, which continued to grow during the first quarter, although the Group-owned Swedish stores also developed positively during the period. Sales for outlets and comparable Björn Borg stores in Sweden increased by 12 percent year-on-year.

The operating loss for the first quarter 2015 was SEK 4.6 million, against a year-earlier loss of SEK 5.8 million. The improved result is due to higher revenue during the quarter, although operating expenses also increased slightly.

Intra-Group sales

Intra-Group sales for the first quarter 2015 amounted to SEK 64.1 million (56.2).

SEASONAL VARIATIONS

The Björn Borg Group is active in an industry with seasonal variations. Sales and earnings vary by quarter. See the figure on quarterly net sales and operating profit on page 4.

INVESTMENTS AND CASH FLOW

The Group's cash flow from operating activities amounted to SEK –0.5 million (–8.9) in the first quarter 2015. A lower operating result year-on-year was accompanied by a smaller increase in tied-up working capital. The main reason for the change in tied-up working capital is that accounts receivable increased during the first quarter 2014 due to the previously announced shipment delays at the end of 2013, while they instead decreased as planned in the first quarter 2015.

Total investments in tangible and intangible non-current assets amounted to SEK 0.3 million (0.6) for the period.

FINANCIAL POSITION AND LIQUIDITY

The Björn Borg Group's cash & cash equivalents and investments amounted to SEK 214.2 million (208.0) at the end of the period, with interest-bearing liabilities (bond loan) of SEK 185.0 million (193.1).

In April 2012 the company issued a bond loan on Nasdaq Stockholm that carries an annual coupon rate corresponding to the 3-month STIBOR rate +3.25 percentage points, maturing in April 2017. After transaction expenses of about SEK 1.0 million for the bond loan and corporate bond repurchases with a nominal value of SEK 14 million, the carrying amount of the bond loan was SEK 185.0 million as of March 31, 2015.

The surplus liquidity from the issuance of the bond loan is placed in interest-bearing financial instruments, highly liquid corporate bonds, within the framework of the financial policy laid down by the Board of Directors. As of March 31 investments had been made in bonds with a book value of SEK 132.6 million, which represents the fair value on the same date, compared with SEK 133.1 million on December 31, 2014. As a rule, bonds in foreign currency are hedged.

COMMITMENTS AND CONTINGENT LIABILITIES

As a commitment for the above-mentioned bond loan, the company has pledged to ensure that the ratio between the Group's net debt and operating profit before depreciation and amortization does not exceed 3.00 on the last day of each quarter and that the Group maintains an equity/assets ratio of at least 30 percent at any given time. As of March 31, 2015 the ratio was –0.50 (–0.39), i.e., a positive net cash balance, and the equity/assets ratio was 49.7 percent (48.4). A complete description of commitments and conditions of the bond loan is provided in the prospectus, which is available on the company's website and from the Swedish Financial Supervisory Authority.

No changes were otherwise made with regard to pledged assets and contingent liabilities compared with December 31, 2014.

PERSONNEL

The average number of employees in the Group was 130 (152) for the 12-month period ended March 31, 2015, of whom 67 percent (64) are women. The decrease is due to the discontinued operations in China and the divestment of the inventory management company Anteros.

RELATED PARTY TRANSACTIONS

There were no transactions with related parties during the period.

SIGNIFICANT RISKS AND UNCERTAINTIES

In its operations the Björn Borg Group is exposed to risks and uncertainties. Information on the Group's risks and uncertainties can be found on pages 74-75 and in note 3 in the annual report 2014.

EVENTS AFTER THE BALANCE SHEET DATE

There are no significant events to report following the conclusion of the reporting period.

PARENT COMPANY

Björn Borg AB (publ) is primarily engaged in intra-Group activities. The company also owns 100 percent of the shares in Björn Borg Brands AB, Björn Borg Footwear AB, Björn Borg Sport BV, Björn Borg Inc. and Björn Borg Services AB. In addition, the company owns 80 percent of the shares in Björn Borg UK, 75 percent of the shares in Bjorn Borg (China) Ltd and 75 percent of the shares in Bjorn Borg Finland Oy.

The Parent Company's net sales for the first quarter amounted to SEK 13.2 million (13.3).

The loss before tax amounted to SEK 10.7 million for the first quarter, against a year-earlier loss of SEK 9.1 million. Cash & cash equivalents and investments amounted to SEK 143.2 million (174.1) as of March 31, 2015. For the period, investments in tangible and intangible non-current assets amounted to SEK 0.1 million (0.1).

NUMBER OF SHARES

Björn Borg currently has 25,148,384 shares outstanding.

FINANCIAL OBJECTIVES

The Board of Directors of Björn Borg has established a business plan for the period 2015-2019 with the following long-term financial objectives for operations:

  • By the financial year 2019 the Group will reach sales of SEK 1 billion with an operating margin of 15 percent
  • An annual dividend of at least 50 percent of net profit The equity/assets ratio should not fall below 35 percent.

Comments to the financial objectives:

The sales objective for 2019 corresponds to average annual organic growth of 13 percent. The sales increase is expected to come from new product groups in sports fashion as well as expanded geographical distribution within all the product groups.

ANNUAL GENERAL MEETING

The Annual General Meeting for the financial year 2014 will be held at 6:00 pm (CET) on May 11, 2015 in Stockholm. The Board of Directors has decided to recommend to the AGM a distribution of SEK 1.50 per share for the financial year 2014, corresponding to 77 percent of net profit. As proposed, the distribution would be paid through an automatic redemption, where every share is divided into one common share and one redemption share. The redemption shares will then automatically be redeemed for SEK 1.50 per share. Payment for the redemption shares, contingent on the approval of the AGM, is expected to be made around June 12, 2015.

The Board of Directors' proposal corresponds to a transfer to shareholders of SEK 37.7 million (37.7). A distribution of SEK 1.50 per share was paid for 2013, corresponding to 175 percent of net profit.

ACCOUNTING PRINCIPLES

This condensed interim report for the Group has been prepared in accordance with IAS 34 Interim Financial Reporting and applicable provisions of the Annual Accounts Act. The interim report for the Parent Company has been prepared in accordance with chapter 9 of the Annual Accounts Act on interim reporting and RFR 2 Accounting in Legal Entities. The accounting principles applied in the interim report conform to the accounting principles applied in the preparation of the consolidated accounts and annual report for 2014, as described on page 91 in the annual report 2014.

New and amended accounting principles

New or amended IFRS and IFRIC interpretations effective as of January 1, 2015 have not had a material effect or impact on the interim report or consolidated financial statements.

AUDIT REPORT

This interim report has not been reviewed by the company's auditors.

OUTLOOK 2015

As a policy, the company does not issue earnings forecasts.

CONSOLIDATED INCOME STATEMENT

CONDENSED

SEK thousands Note January
March 2015
January
March 2014
April 2014-
March 2015
Full-year
2014
Net sales 131,081 142,783 527,051 538,753
Other operating revenue 2,978 226 8,496 5,744
Operating revenue 134,059 143,009 535,547 544,497
Goods for resale –60,769 –67,440 –246,889 –253,560
Other external expenses 1 –31,441 –30,444 –123,729 –122,732
Staff costs –26,147 –23,609 –105,155 –102,617
Depreciation/amortization of tangible/intangible non-current assets –1,861 –1,927 –8,811 –8,877
Other operating expenses –1,014 –541 –1,233 –761
Operating profit 12,828 19,048 49,730 55,950
Net financial items 4,954 939 11,212 7,198
Profit before tax 17,781 19,987 60,942 63,148
Tax –2,916 –4,356 –14,137 –15,577
Profit for the period 14,865 15,631 46,805 47,572
Profit for the period attributable to:
Parent Company's shareholders 15,452 15,643 48,643 48,835
Non-controlling interests –587 –12 –1,838 –1,263
Earnings per share before and after dilution, SEK 0.61 0.62 1.93 1.94
Number of shares 25,148,384 25,148,384 25,148,384 25,148,384

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME CONDENSED

SEK thousands Note January
March 2015
January
March 2014
April 2014-
March 2015
Full-year
2014
Net profit for the period 14,865 15,631 46,805 47,572
OTHER COMPREHENSIVE INCOME
Components that may be reclassified to profit or loss
Translation difference for the period –3,977 –212 –10,817 –7,052
Accumulated translation difference reclassified to profit or loss
for discontinued operations
Total other comprehensive income for the period –3,977 –212 –10,817 –7,052
Total comprehensive income for the period 10,888 15,419 35,988 40,520
Total comprehensive income for the period attributable to
Parent Company's shareholders 12,210 15,431 40,495 43,717
Non-controlling interests –1,322 –12 –4,507 –3,197

CONSOLIDATED STATEMENT OF FINANCIAL POSITION CONDENSED

March 31 March 31 Dec 31
SEK thousands Note 2015 2014 2014
Non-current assets
Intangible assets
Goodwill 19,144 18,966 19,265
Trademarks 187,532 187,532 187,532
Other intangible assets 3,889 4,375 4,390
Tangible non-current assets 11,144 15,593 12,334
Long-term receivable 2 8,900 12,500 9,800
Deferred tax assets 31,471 31,131 31,713
Total non-current assets 262,080 270,097 265,034
Current assets
Inventory 46,794 41,193 40,381
Accounts receivable 54,413 62,812 68,232
Other current receivables 19,659 30,064 19,573
Investments 2 132,596 180,175 133,147
Cash & cash equivalents 81,615 27,836 85,080
Total current assets 335,078 342,080 346,414
Total assets 597,158 612,177 611,447
Equity and liabilities
Equity 296,596 296,069 285,708
Deferred tax liabilities 38,012 39,970 38,350
Other non-current liabilities 11,417 22,162 13,292
Bond loan 2 184,995 193,086 187,738
Accounts payable 13,528 13,489 25,064
Other current liabilities 52,610 47,401 61,295
Total equity and liabilities 597,158 612,177 611,447

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY CONDENSED

Equity attributable to
Parent Company's
Non
controlling
Total
SEK thousands shareholders interests equity
Opening balance, January 1, 2014 294,180 –13,533 280,650
Total comprehensive income for the period 15,431 –12 15,419
Closing balance, March 31, 2014 309,611 –13,545 296,069
Opening balance, January 1, 2014 294,180 –13,533 280,650
Total comprehensive income for the year 43,717 –3,197 40,520
Distribution for 2013 –37,723 –37,723
Offset issue in subsidiary 9,466 9,466
Acquisition of minority shares –9,822 2,619 –7,203
Closing balance, December 31, 2014 290,353 –4, 645 285,708
Opening balance, January 1, 2015 290,353 –4,645 285,708
Total comprehensive income for the period 12,210 –1,322 10,888
Closing balance, March 31, 2015 302,563 –5,967 296,596

CONSOLIDATED STATEMENT OF CASH FLOWS

CONDENSED

SEK thousands January
March 2015
January
March 2014
Full-year
2014
Cash flow from operating activities
Before changes in working capital 15,840 30,629 63,363
Changes in working capital –16,330 –39,501 –8,629
Cash flow from operating activities –490 –8,872 54,734
Investments in intangible non-current assets –136 –106 –1,428
Investments in tangible non-current assets –192 –474 –1,353
Divestments of non-current assets 74
Investments/divestments –85 –43,043 –106
Cash flow from investing activities –339 –43,623 –2,887
Distribution –37,723
Acquisition of minority shares –1,410
Amortization of loans –1,875 –1,961 –7,434
Repurchase of bond loan –2,902 –5,833
Cash flow from financing activities –4,777 –1,961 –52,400
Cash flow for the period –5,606 –54,456 –553
Cash & cash equivalents at beginning of year 85,080 82,304 82,304
Translation difference in cash & cash equivalents 2,141 –12 3,329
Cash & cash equivalents at end of period 81,615 27,836 85,080

NYCKELTAL GROUP

SEK thousands January
March 2015
January
March 2014
April 2014-
March 2015
Full-year
2014
Gross profit margin, % 53.6 52.8 53.2 52.9
Operating margin, % 9.8 13.3 9.4 10.4
Profit margin, % 13.6 14.0 11.6 11.7
Return on capital employed, % 13.5 8.1 13.5 14.8
Return on average equity, % 16.4 4.0 16.4 17.2
Profit attributable to Parent Company's shareholders 15,452 15,643 48,643 48,835
Equity/assets ratio, % 49.7 48.4 49.7 46.7
Equity per share, SEK 11.79 11.77 11.79 11.36
Investments in intangible non-current assets 136 106 1,458 1,428
Investments in tangible non-current assets 192 474 1,071 1,353
Business combinations 1,410 1,410
Depreciation, amortization and impairment losses for the period –1,861 –1,927 –8,811 –8,877
Average number of employees 130 129

SUMMARY BY SEGMENT

GROUP

January January April 2014- Full-year
SEK thousands March 2015 March 2014 March 2015 2014
Operating revenue
Brand
External revenue 11,495 9,650 39,329 37,484
Internal revenue 10,788 12,170 39,615 40,997
22,283 21,820 78,944 78,481
Product development
External revenue 52,859 63,150 223,462 233,755
Internal revenue 43,949 34,902 132,111 123,063
96,808 98,052 355,573 356,818
Wholesale
External revenue 51,694 55,847 188,496 192,649
Internal revenue 6,848 6,472 27,746 27,369
58,542 62,319 216,242 220,018
Retail
External revenue 18,013 14,362 84,259 80,609
Internal revenue 2,529 2,688 11,427 11,586
20,542 17,050 95,686 92,195
Less internal sales –64,116 –56,232 –210,899 –203,015
Operating revenue 134,059 143,009 535,546 544,497
Operating profit
Brand 6,432 4 ,939 21,062 19,569
Product development 9,283 15,509 28,599 34,825
Wholesale 1,685 4,394 3,572 6,282
Retail –4,572 –5,794 –3,503 –4,726
Operating profit 12,828 19,048 49,730 55,950

Reconciliation between operating profit and profit before tax

The difference between operating profit for segments for which information must be disclosed, SEK 12,828 thousand (19,048), and profit before tax, SEK 17,781 thousand (19,987), is net financial items, SEK 4,954 thousand (939).

QUARTERLY DATA GROUP

SEK thousands Q1 2015 Q4 2014 Q3 2014 Q2 2014 Q1 2014 Q4 2013 Q3 2013 Q2 2013
Net sales 131,081 135,278 163,723 96,969 142,783 100,269 159,791 107,771
Gross profit margin, % 53.6 54.1 52.4 52.5 52.8 52.5 51.7 50.1
Operating profit/loss 12,828 3,559 32,821 522 19,048 –12,534 23,610 860
Operating margin, % 9.8 2.6 20.0 0.5 13.3 neg 14.8 0.8
Profit/loss after financial items 17,781 5,612 33,834 3,939 19,987 –9,399 22,695 4,467
Profit margin, % 13.6 4.1 20.7 4.1 14.0 neg 14.2 4.1
Earnings per share before/after
dilution, SEK
0.61 0.18 1.00 0.15 0.62 –0.40 0.74 0.23
Number of Björn Borg stores
at end of period 40 41 38 38 38 38 54 57
of which Group-owned
Björn Borg stores 18 18 17 17 17 17 16 17
Brand sales 394,206 342,904 452,422 253,976 382,081 331,665 482,268 275,379

PARENT COMPANY INCOME STATEMENT CONDENSED

SEK thousands Note January
March 2015
January
March 2014
April 2014-
March 2015
Full-year
2014
Net sales 13,173 13,293 59,557 59,677
Other operating revenue 121 40 720 639
Operating revenue 13,294 13,333 60,277 60,316
Goods for resale –29 –2,118 –2,147
Other external expenses 1 –10,575 –12,802 –45,460 –47,687
Staff costs –10,753 –7,481 –34,955 –31,683
Depreciation/amortization of tangible/intangible non-current assets –473 –564 –2,034 –2,125
Other operating expenses –69 –41 –847 –819
Operating loss –8,576 –7,584 –25,137 –24,145
Result from shares in subsidiaries 67,395 67,395
Net financial items –2,110 –1,509 –12,267 –11,666
Profit/loss after financial items –10,686 –9,093 29,991 31,584
Group contributions received 30,246 30,246
Appropriations 874 874
Profit/loss before tax –10,686 –9,093 61,111 62,704
Tax 1,275 1,275
Profit/loss for the period –10,686 –9,093 62,386 63,979
Other comprehensive income
Total comprehensive income for the period –10,686 –9,093 62,386 63,979

PARENT COMPANY BALANCE SHEET CONDENSED

March 31 March 31 Dec 31
SEK thousands Note 2015 2014 2014
Non-current assets
Intangible non-current assets 354 584 393
Tangible non-current assets 2,488 4,179 2,849
Long-term receivable 2 8,900 12,500 9,800
Deferred tax 961 961
Shares in Group companies 335,331 321,243 335,331
Total non-current assets 348,034 338,506 349,334
Current assets
Receivables from Group companies 400,671 182,321 392,513
Current receivables 13,811 10,594 14,143
Investments 2 132,596 180,175 133, 147
Cash & cash equivalents 10,624 48,081
Total current assets 557,702 373,090 587,884
Total assets 905,736 711,596 937,218
Equity and liabilities
Equity 133,457 108,794 144,143
Untaxed reserves 1,014 1,888 1,014
Deferred tax 314
Bond loan 2 184,995 193,086 187,738
Other non-current liabilities 2 5,792 5,792
Due to Group companies 554,603 378,761 573,668
Accounts payable 4,520 4,401 4,725
Bank overdraft facilities 6,065
Other current liabilities 21,355 18,287 20,138
Total equity and liabilities 905,736 711,596 937,218

PARENT COMPANY STATEMENT OF CHANGES IN EQUITY CONDENSED

SEK thousands January
March 2015
January
March 2014
Full-year
2014
Opening balance 144,143 117,887 117,887
Distribution –37,723
Total comprehensive income for the period –10,686 –9,093 63,979
Closing balance 133,457 108,794 144,143

SUPPLEMENTARY DISCLOSURES

NOTE 1 OTHER EXTERNAL EXPENSES

Parent Company
Group
Jan-Mar Jan-Mar Jan-Mar Jan-Mar
SEK thousands 2015 2014 2015 2014
Cost of premises 6,873 6,891 2,703 2,220
Selling expenses 8,460 6,265 438 490
Marketing expenses 8,831 9,168 4,349 5,662
Administrative
expenses 6,140 7,229 2,319 3,897
Other 1,137 891 766 533
Total 31,441 30,444 10,575 12,802

NOTE 2 FINANCIAL ASSETS AND LIABILITIES

  • Level 1 fair value is determined using observable (unadjusted) quoted prices on an active market for identical assets and liabilities.
  • Level 2 fair value is determined using valuation models based on other observable inputs for the asset or liability other than quoted prices included in level 1.
  • Level 3 fair value is determined using valuation models where significant inputs are based on non-observable data.

Securities held for trading relate to investments in corporate bonds quoted on Nasdaq Stockholm and have been measured at their quoted prices. Forward exchange contracts are measured according to level 2 based on observable information as of the closing date with respect to exchange rates and market interest rates for the remaining maturities.

Net investments in the company's portfolio of corporate bonds amounted to SEK 924 thousand during the quarter.

FINANCIAL ASSETS AT FAIR VALUE THROUGH PROFIT OR LOSS

Net 132,585 11 –5,792
Contingent consideration (liability) –5,792
Derivatives held for trading 11
Securities held for trading 132,585
SEK thousands Level 1 Level 2 Level 3

Björn Borg has recognized a liability for the contingent consideration to the sellers of the minority interest in Björn Borg Sport BV at fair value. The amount as of March 31, 2015 was SEK 5,792 thousand (0) and is included in level 3. The carrying amount of financial instruments recognized at amortized cost corresponds to the fair value as of March 31, 2015, with the exception of the bond loan, the fair value of which amounted to SEK 179,955 thousand, compared with a carrying amount of SEK 184,995 thousand.

In 2013 the company granted the Dutch distributor an interest-bearing loan of SEK 17 million maturing on March 31, 2017 with quarterly amortizations of SEK 900,000 beginning on December 31, 2013.

The Board of Directors and the CEO certify that the interim report provides a true and fair overview of the operations, financial position and results of the Parent Company and the Group and describes the material risks and uncertainties faced by the Parent Company and the companies in the Group.

Stockholm, May 11, 2015

Fredrik Lövstedt Martin Bjäringer Chairman Board member

Board member Board member Board member

Isabelle Ducellier Kerstin Hessius Mats H Nilsson

Nathalie Schuterman Anders Slettengren Board member Board member

Henrik Bunge CEO

DEFINITIONS

GROSS PROFIT MARGIN

Net sales less cost of goods sold divided by net sales.

OPERATING MARGIN

Operating profit as a percentage of net sales.

PROFIT MARGIN

Profit before tax as a percentage of net sales.

EQUITY/ASSETS RATIO

Equity as a percentage of total assets.

RETURN ON CAPITAL EMPLOYED

Profit after financial items (per rolling 12-month period) plus financial expenses as a percentage of average capital employed.

RETURN ON EQUITY

Net profit (per rolling 12-month period) according to the income statement as a percentage of average equity. Average equity is calculated by adding equity at January 1 to equity at December 31 and dividing by two.

EARNINGS PER SHARE

Earnings per share in relation to the weighted average number of shares during the period.

EARNINGS PER SHARE AFTER DILUTION

Earnings per share adjusted for any dilution effect.

BRAND SALES

Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported wholesale sales.

2015 CALENDAR

Interim report, January-June 2015 August 12, 2015
Interim report, January-September 2015 November 6, 2015
Year-end report for 2015 February 19, 2016

FINANCIAL REPORTS

Financial reports can be downloaded from the company's website, www.bjornborg.com or ordered by telephone +46 8 506 33 700 or by e-mail [email protected].

SHAREHOLDER CONTACT

Henrik Bunge, CEO E-mail: [email protected] Tel: +46 8 506 33 700 Mobile: +46 702 34 76 20

Magnus Teeling, CFO E-mail: [email protected] Tel: +46 8 506 33 700 Mobile: +46 708 50 55 37

ABOUT THE BJÖRN BORG GROUP

The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, luggage & bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2014 amounted to about SEK 1.4 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 539 million in 2014, with an average of 129 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.

Björn Borg AB Tulegatan 11 SE-113 53 Stockholm, Sweden www.bjornborg.com

Björn Borg is required to make public the information in this year-end report in accordance with the Securities Market Act. The information was released for publication on May 11, 2015 at 6:00 pm (CET).

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