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Björn Borg

Quarterly Report Aug 12, 2015

3142_ir_2015-08-12_7c0073d2-3a2a-479f-911a-c5ab1541995e.pdf

Quarterly Report

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BJÖRN BORG AB INTERIM REPORT JANUARY - JUNE 2015

APRIL 1 - JUNE 30, 2015

  • The Group's net sales increased by 2 percent to SEK 99.2 million (97.0). Excluding currency effects, sales fell by 5 percent.
  • The gross profit margin was 53.0 percent (52.5).
  • The operating loss amounted to SEK 1.7 million, compared with year-earlier profit of SEK 0.5 million.
  • The loss after tax amounted to SEK 2.3 million, compared with year-earlier profit of SEK 2.2 million.
  • Earnings per share before and after dilution amounted to SEK –0.04 (0.15).
  • Brand sales* (excluding VAT) decreased by 3 percent to SEK 246 million (254). Excluding currency effects, the decrease was 5 percent.

QUOTE FROM THE CEO

"The underlying performance of Björn Borg is in line with the objectives announced in our previous interim report, despite a somewhat weaker second quarter operating result," said CEO Henrik Bunge.

JANUARY 1 - JUNE 30, 2015

  • The Group's net sales decreased by 4 percent to SEK 230.3 million (239.8). Excluding currency effects, sales decreased by 11 percent.
  • The gross profit margin was 53.4 percent (52.7).
  • Operating profit amounted to SEK 11.2 million (19.6).
  • Profit after tax amounted to SEK 12.6 million (17.6).
  • Earnings per share before and after dilution amounted to SEK 0.57 (0.76).
  • The comparative period in 2014 includes delayed shipments, which increased revenue in the first half-year by about SEK 25 million and operating profit by about SEK 12 million.
  • Brand sales* (excluding VAT) increased by 1 percent to SEK 640 million (636). Excluding currency effects, brand sales decreased by 2 percent.
SEK million April-June
2015
April-June
2014
Jan-June
2015
Jan-June
2014
July 2014-
June 2015
Full-year
2014
Net sales 99.2 97.0 230.3 239.8 529.3 538.8
Gross profit margin, % 53.0 52.5 53.4 52.7 53.2 52.9
Operating profit/loss –1.7 0.5 11.2 19.6 47.5 56.0
Operating margin, % neg 0.5 4.8 8.2 9.0 10.4
Profit/loss after tax –2.3 2.2 12.6 17.6 42.5 47.6
Earnings per share before and
after dilution, SEK –0.04 0.15 0.57 0.76 1.75 1.94
Brand sales* 246 254 640 636 1,436 1,431

* Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported sales at the wholesale level.

CEO'S COMMENT

The second quarter of the year met our expectations and results were in line with the company's business plan. Revenue increased slightly with good growth for the sports apparel collection and footwear. We are seeing positive development in our Nordic markets, but I am not satisfied with our development in the UK, which in Q2 lost ground compared with the same quarter in 2014. The performance of our stores is good, as previously reported, with sales for comparable units rising over 10 percent compared with Q2 2014. Our e-commerce business continues to generate good growth in line with our expectations.

Revenue and the gross profit margin both increased during the quarter. Key recruitments, increased marketing efforts and investments in e-commerce have raised operating expenses as planned by SEK 7.4 million. These actions feel well balanced and are absolutely necessary to develop the business as planned. As a whole, this produced an operating loss of SEK 1.7 million (+0.5) for the second quarter, which has always been the weakest quarter of the year.

My personal focus during the quarter was on the UK, where we now have a new plan in place, and on building up our sports apparel organization and ensuring growth in our retail business. We do many things well, but we have to be better at doing a few things exceptionally well.

Our team is currently working on a spectacular fashion show that will take place on the August 24 during Fashion Week in Stockholm. This is a way for us to present all product groups as one strong brand and present the Spring Summer 16 collection directly to targeted sports and fashion media and consumers.

Lastly, I would like to underscore that our performance during the first half-year strengthens my confidence that the company will reach the financial objectives announced in our last quarterly report.

Head coach Henrik Bunge

OPERATIONS

BRAND SALES

Distributors and licensees reported slightly lower sales during the second quarter, mainly in underwear and bags. Brand sales (excluding VAT) decreased by 3 percent to SEK 246 million (254) for the second quarter, but increased by 1 percent to SEK 640 million (636) for the first half-year. Adjusted for currency effects, brand sales were down 5 percent for the quarter and 2 percent for the first half-year.

PRODUCT AREAS FIRST QUARTER 2015

Brand sales in the underwear product area fell by 2 percent in the first half-year. Underwear accounted for 57 percent (59) of brand sales.

Sports apparel saw a slight increase in brand sales. In the bags and eyewear product areas sales were essentially unchanged, while sales in the footwear product area rose. In total, sales of licensed products rose by 4 percent in the first half-year.

MARKETS FIRST HALF-YEAR 2015

Among large markets, Sweden and Norway saw good growth, while Belgium retreated. Finland, Denmark and the Netherlands reported slightly smaller changes than the previous year. Among smaller markets, it was a tough first half-year for England, which lost ground compared with the previous year.

BJÖRN BORG STORES

The Björn Borg store in Linköping was closed during the second quarter. The distributor-operated store in Slovenia was closed as well. As of June 30, 2015 there were a total of 38 (38) Björn Borg stores, of which 17 (17) are Group-owned.

BRAND SALES* OF BJÖRN BORG PRODUCTS JANUARY-JUNE 2015. TOTAL SEK 640 MILLION (636)

  • * Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported sales at the wholesale level.
  • ** Underwear: Men's and women's underwear, swimwear, socks and adjacent products. Other product areas: Sports apparel, fragrances, footwear, bags and eyewear.

THE GROUP'S DEVELOPMENT

Net sales were higher during the second quarter, but operating profit decreased compared with the same period in 2014.

QUARTERLY NET SALES AND OPERATING PROFIT, 2012-2015

SALES

Second quarter, April-June 2015

The Group's net sales amounted to SEK 99.2 million (97.0) during the second quarter, an increase of 2 percent. Excluding currency effects, net sales fell by 5 percent.

The fall/winter collection for the sports apparel product company contributed positively to the sales increase. The corresponding underwear collection also grew year-on-year. A slightly higher share of shipments after mid-year meant lower revenue for the underwear product company in the second quarter. As in the first quarter, there was a significant positive currency effect. Swedish underwear wholesaling had a strong quarter (party due to delayed Q1 shipments). The footwear wholesale company reported lower sales, and the British and Finnish operations also fell slightly during the quarter. Group-owned retail and e-commerce operations had another positive quarter with higher sales. Royalties fell slightly as a result of lower brand sales during the quarter.

First half-year, January-June 2015

The Group's net sales amounted to SEK 230.3 million (239.8) during the first half-year, a decrease of 4 percent. Excluding currency effects, sales declined by 11 percent.

The biggest single reason for the sales decrease, as announced in earlier reports, is that shipments of about SEK 25 million from both product companies were delayed at the end of 2013 until the first quarter 2014. Consequently, 2014 is not totally comparable with the first half-year 2015 in terms of sales or operating profit. Adjusted for the delayed shipments and currency effects, sales are practically unchanged compared with the first half-year 2014. The underlying fall/winter collections in the product companies for underwear and sports apparel reported sales increases, part of which will not be evident until the third quarter. For the first half-year there was a significant positive currency component. Sweden had a good first half-year with increases in underwear wholesaling as well as e-commerce and the Group-owned retail operations, while footwear wholesaling saw a decline. The British and Finnish wholesaling operations also retreated during the first half-year. Royalties increased marginally during the first half-year.

PROFIT

Second quarter, April-June 2015

The gross profit margin for the second quarter increased to 53.0 percent (52.5). Excluding currency effects, the margin would have been over 54 percent.

Despite higher sales and an improved gross profit margin during the quarter, higher operating expenses led to an operating loss of SEK 1.7 million, against year-earlier profit of SEK 0.5 million. A stronger organization compared with 2014 (including a new CEO and Sales Director), increased marketing efforts and higher sales expenses from a strongly growing e-commerce business are the biggest reasons for the increased operating expenses during the quarter.

Net financial items amounted to SEK 0.1 million (3.4). The realized and unrealized return on investments, less interest on the bond loan, positively affected the Group's financial net by SEK 1.9 million (0.8). The year-on-year decrease is mainly due to the revaluation of financial assets and liabilities in foreign currency. The loss before tax was SEK 1.6 million, compared with year-earlier profit of SEK 3.9 million.

Operating revenue,
SEK thousands
January-June
Operating profit,
SEK thousands
January-June
Operating margin, %
January-June
Business segment Revenue source 2015 2014 2015 2014 2015 2014
Brand Royalties 35,944 35,631 7,900 8,284 22% 23%
Product development Products 168,118 166,076 12,456 20,725 7% 12%
Wholesale Wholesale revenues 96,604 100,839 –4,027 –2,141 –4% –2%
Retail Retailers 45,080 37,835 –5,163 –7,298 –11% –19%
Less internal sales –108,533 –100,016
Total 237,213 240,365 11,166 19,570 5% 8%

First half-year, January–June 2015

The gross profit margin for the first half-year increased to 53.4 percent (52.7). Excluding currency effects, the margin would have still been 54 percent.

Despite an improved gross profit margin, lower sales and increased operating expenses during the first half-year reduced operating profit to SEK 11.2 million (19.6). A stronger organization compared with 2014 (including a new CEO and a Sales Director in place in the first half-year 2015), increased marketing efforts and higher sales expenses from a strongly growing e-commerce business are the biggest reasons for the increased operating expenses during the first half-year.

Net financial items amounted to SEK 5.0 million (4.1). The realized and unrealized return on investments, less interest on the bond loan, positively affected the Group's financial net by SEK 3.0 million (2.2). The remaining year-on-year increase is mainly due to the revaluation of financial assets and liabilities in foreign currency. Profit before tax decreased to SEK 16.2 million (23.7).

Development by business segment

The Group consists of a total of 13 companies, nine of which operate under the Björn Borg brand on every level from product development to wholesaling and consumer sales in its own Björn Borg stores.

Brand

The Brand segment primarily consists of royalty revenue and expenses associated with the brand.

The business segment's operating revenue amounted to SEK 35.9 million (35.6) during the first half-year 2015. External operating revenue increased to SEK 18.2 million (16.3) despite slightly lower brand sales. Royalties as a percentage vary between product categories, because of which there isn't always an exact correlation between royalties and brand sales. It should be noted that the royalties Björn Borg Sport receives from its customers are also reported in the Brand segment.

Increased operating expenses reduced operating profit to SEK 7.9 million (8.3) for the half-year.

Product development

The Björn Borg Group has global responsibility for development, design and production of underwear and adjacent products as well as sports apparel through Björn Borg Sport.

The business segment's operating revenue amounted to SEK 168.1 million (166.1) during the first half-year 2015, an increase of 1 percent. External operating revenue amounted to SEK 96.5 million (104.6). The decrease of 8 percent compared with the first half-year 2014 is due to the extra revenue of about SEK 25 million in the comparable period in 2014 from the shipment delays in 2013. The reason why the year-on-year decrease wasn't bigger was a significant positive currency effect, but also because the 2015 underwear collections have grown in total compared with the 2014 collections.

Operating profit decreased to SEK 12.5 million (20.7) due to the lower sales and slightly higher operating expenses.

Wholesale

The Björn Borg Group is the exclusive wholesaler of underwear, sports apparel and adjacent products in Sweden, Finland and England as well as footwear in Sweden, Finland and the Baltic countries.

The business segment's operating revenue decreased by 4 percent to SEK 96.6 million (100.8) during the first half-year 2015. External operating revenue amounted to SEK 82.8 million (87.4). The British and Finnish operations and footwear wholesaling saw lower sales year-on-year. Swedish underwear wholesaling instead reported higher sales during the half-year.

The operating loss amounted to SEK 4.0 million, against a year-earlier loss of SEK 2.1 million, due to the lower sales, but also to increased sourcing costs in a more expensive USD, among other currencies.

Retail

The Björn Borg Group owns and operates a total of 17 stores and factory outlets in Sweden, Finland and England that sell underwear, sports apparel, adjacent products and other licensed products. Björn Borg also sells online through www.bjornborg.com.

Operating revenue in the Retail segment increased by 19 percent during the first half-year 2015 to SEK 45.1 million (37.8). External net sales rose by 24 percent during the period to SEK 39.6 million (32.0). The increase is mainly due to continued strong performance in e-commerce during the half-year, but also because the Group-owned Swedish stores developed positively during the period. Sales for outlets and comparable Björn Borg stores in Sweden rose by 10 percent year-on-year.

The operating loss for the first half-year 2015 amounted to SEK 5.2 million, against a year-earlier loss of SEK 7.3 million. The improved result is due to higher revenue during the period, despite that operating expenses increased slightly.

Intra-Group sales

Intra-Group sales for the first half-year 2015 amounted to SEK 108.5 million (100.0).

SEASONAL VARIATIONS

The Björn Borg Group is active in an industry with seasonal variations. Sales and earnings vary by quarter. See the figure on quarterly net sales and operating profit on page 4.

INVESTMENTS AND CASH FLOW

The Group's cash flow from operating activities amounted to SEK -12.1 million (4.6) during the first half-year 2015, mainly due to lower earnings during the period. The inventory buildup in the first half-year 2015 was higher than the same period in 2014, which contributed to increased tied-up working capital. This is a temporary effect, however, resulting from a higher share of goods in transit at midyear 2015.

Total investments in tangible and intangible non-current assets amounted to SEK 0.8 million (0.8) for the period.

FINANCIAL POSITION AND LIQUIDITY

The Björn Borg Group's cash & cash equivalents and investments amounted to SEK 156.8 million (176.8) at the end of the period, while interest-bearing liabilities (the bond loan) amounted to SEK 176.8 million (188.4).

In April 2012 the company issued a bond loan on Nasdaq Stockholm that carries an annual coupon rate corresponding to the 3-month STIBOR rate +3.25 percentage points, maturing in April 2017. After transaction expenses of about SEK 1.1 million for the bond loan and bond repurchases with a book value of SEK 22.1 million as of June 30, 2015, the carrying amount of the bond loan was SEK176.8 million as of June 30, 2015.

The surplus liquidity from the issuance of the bond loan is placed in interest-bearing financial instruments, highly liquid corporate bonds, within the framework of the financial policy laid down by the Board of Directors. As of June 30 investments had been made in bonds with a book value of SEK 111.1 million, which represents the fair value on the same date, compared with SEK 133.1 million on December 31, 2014. The amount excludes repurchased bonds. As a rule, bonds in foreign currency are hedged.

COMMITMENTS AND CONTINGENT LIABILITIES

As a commitment for the above-mentioned bond loan, the company has pledged to ensure that the ratio between the Group's net debt and operating profit before depreciation and amortization does not exceed 3.00 on the last day of each quarter and that the Group maintains an equity/assets ratio of at least 30 percent at any given time. As of June 30, 2015 the ratio was 0.36 (0.30) and the equity/assets ratio was 46.2 percent (44.3). A complete description of commitments and conditions of the bond loan is provided in the prospectus, which is available on the company's website and from the Swedish Financial Supervisory Authority.

No changes were otherwise made with regard to pledged assets and contingent liabilities compared with December 31, 2014.

PERSONNEL

The average number of employees in the Group was 130 (144) for the 12-month period ended June 30, 2015, of whom 66 percent (65) are women. The decrease is attributable to the discontinued operations in China and the divestment of the inventory management company Anteros.

TRANSACTIONS WITH RELATED PARTIES

With the exception of the purchase of warrants by senior management, there have not been any transactions with related parties during the period.

SIGNIFICANT RISKS AND UNCERTAINTIES

In its operations the Björn Borg Group is exposed to risks and uncertainties. Information on the Group's risks and uncertainties can be found on pages 74-75 and in note 3 in the annual report 2014.

EVENTS AFTER THE BALANCE SHEET DATE

Following the conclusion of the reporting period the parent company raised a convertible debenture loan for employees in Swedish Group companies. There are no other significant events to report following the conclusion of the reporting period.

PARENT COMPANY

Björn Borg AB (publ) is primarily engaged in intra-Group activities. The company also owns 100 percent of the shares in Björn Borg Brands AB, Björn Borg Footwear AB, Björn Borg Sport BV, Björn Borg Inc. and Björn Borg Services AB. In addition, the company owns 80 percent of the shares in Björn Borg UK, 75 percent of the shares in Bjorn Borg (China) Ltd and 75 percent of the shares in Bjorn Borg Finland Oy.

The Parent Company's net sales amounted to SEK 13.0 million (16.4) during the second quarter and SEK 26.2 million (29.7) for the first half-year.

The loss before tax amounted to SEK 9.0 million for the second quarter, against a year-earlier loss of SEK 2.1 million, while the loss before tax for the first half-year was SEK 19.6 million, against a year-earlier loss of SEK 11.2 million. Cash & cash equivalents and investments amounted to SEK 114.1 million (150.5) as of June 30, 2015. For the first six months of the year investments in tangible and intangible non-current assets amounted to SEK 0.3 million (0.1).

NUMBER OF SHARES

Björn Borg currently has 25,148,384 shares outstanding.

FINANCIAL OBJECTIVES

The Board of Directors of Björn Borg has established a business plan for the period 2015-2019 with the following long-term financial objectives for operations:

  • By the financial year 2019 the Group will reach sales of SEK 1 billion with an operating margin of 15 percent
  • An annual dividend of at least 50 percent of net profit
  • The equity/assets ratio should not fall below 35 percent.

Comments to the financial objectives:

The sales objective for 2019 corresponds to average annual organic growth of 13 percent with 2014 as the starting year. The sales increase is expected to come from new product groups in sports fashion as well as expanded geographical distribution within all the product groups.

ANNUAL GENERAL MEETING

The Annual General Meeting held on May 11, 2015 resolved to pay a distribution of SEK 1.50 (1.50) per share to shareholders for the financial year 2014.

Directors Kerstin Hessius, Fredrik Lövstedt, Mats H Nilsson, Martin Bjäringer, Isabelle Ducellier and Nathalie Schuterman were reelected, with Fredrik Lövstedt as Chairman of the Board. Anders Slettengren stepped down as a Director. Heiner Olbrich was elected as a new Director.

The Meeting adopted the Board of Directors' proposal for a long-term incentive plan involving the issuance and transfer of convertible debentures and warrants. The incentive plan encompasses a convertible debenture plan for all employees in Swedish Group companies and a warrant plan for senior management. According to the convertible debenture plan, Björn Borg will raise a convertible debenture loan in a nominal amount of up to SEK 34,800,000, corresponding to up to 580,000 convertible debentures, which upon conversion can be converted into up to 580,000 shares in the company.

All members of senior management who received the offer chose to participate in both the warrant plan and the convertible debenture plan.

ACCOUNTING PRINCIPLES

This condensed interim report for the Group has been prepared in accordance with IAS 34 Interim Financial Reporting and applicable provisions of the Annual Accounts Act. The interim report for the Parent Company has been prepared in accordance with chapter 9 of the Annual Accounts Act on interim reporting and RFR 2 Accounting in Legal Entities. The accounting principles applied in the interim report conform to the accounting principles applied in the preparation of the consolidated accounts and annual report for 2014, as described on page 91 in the annual report 2014.

New and amended accounting principles

New or amended IFRS and IFRIC interpretations effective as of January 1, 2015 have not had a material effect or impact on the interim report or consolidated financial statements.

AUDIT REPORT

This interim report has not been reviewed by the company's auditors.

OUTLOOK 2015

As a policy, the company does not issue earnings forecasts.

CONSOLIDATED INCOME STATEMENT

CONDENSED

SEK thousands Note April-June
2015
April-June
2014
Jan-June
2015
Jan-June
2014
July 2014-
June 2015
Full-year
2014
Net sales 99,199 96,969 230,280 239,752 529,281 538,753
Other operating revenue 3,954 387 6,933 613 12,063 5,744
Operating revenue 103,153 97,356 237,213 240,365 541,345 544,497
Goods for resale –46,603 –46,013 –107,372 –113,453 –247,479 –253,560
Other external expenses 1 –30,262 –23,651 –61,703 –54,095 –130,340 –122,732
Staff costs –25,016 –25,026 –51,163 –48,635 –105,145 –102,617
Depreciation/amortization of tangible/
intangible non-current assets –1,706 –1,921 –3,567 –3,848 –8,596 –8,877
Other operating expenses –1,228 –223 –2,242 –764 –2,239 –761
Operating profit
Net financial items
–1,662
77
522
3,417
11,166
5,030
19,570
4,132
47,546
8,097
55,950
7,198
Profit before tax
Tax
–1,585
–689
3,939
–1,723
16,196
–3,605
23,702
–6,076
55,642
–13,103
63,148
–15,577
Profit for the period –2,274 2,216 12,591 17,623 42,539 47,572
Profit for the period attributable to:
Parent Company's shareholders
–1,033 3,777 14,419 19,172 44,081 48,835
Non-controlling interests –1,241 –1,561 –1,828 –1,549 –1,542 –1,263
Earnings per share before and
after dilution, SEK –0.04 0.15 0.57 0.76 1.75 1.94

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME CONDENSED

SEK thousands
Note
April-June
2015
April-June
2014
Jan-June
2015
Jan-June
2014
July 2014-
June 2015
Full-year
2014
Net profit for the period –2,274 2,216 12,591 17,623 42,539 47,572
OTHER COMPREHENSIVE INCOME
Components that may be reclassified
to profit or loss
Translation difference for the period 1,002 –2,264 –2,975 –2,251 –7,776 –7,052
Total other comprehensive income
for the period
1,002 –2,264 –2,975 –2,251 –7,776 –7,052
Total comprehensive income
for the period
–1,272 –48 9,616 15,372 34,763 40,520
Total comprehensive income
for the period attributable to
Parent Company's shareholders
Non-controlling interests
–182
–1,090
2,055
–2,103
12,028
–2,412
17,488
–2,116
38,256
–3,493
43,717
–3,197

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

CONDENSED

June 30 June 30 Dec 31
SEK thousands
Note
2015 2014 2014
Non-current assets
Goodwill 19,108 19,097 19,265
Trademarks 187,532 187,532 187,532
Other intangible assets 3,373 3,950 4,390
Tangible non-current assets 9,303 14,495 12,334
Long-term receivable
2
8,900 11,600 9,800
Deferred tax assets 31,398 31,335 31,713
Total non-current assets 259,614 268,009 265,034
Current assets
Inventories 55,845 45,041 40,381
Accounts receivable 62,387 58,446 68,232
Other current receivables 25,837 35,398 19,573
Investments
2
111,061 148,752 133,147
Cash & cash equivalents 45,722 28,052 85,080
Total current assets 300,852 315,689 346,414
Total assets 560,466 583,698 611,447
Equity and liabilities
Equity 258,902 258,298 285,708
Deferred tax liabilities 39,000 40,850 38,350
Other non-current liabilities 9,443 20,616 13,292
Bond loan
2
176,780 188,377 187,738
Accounts payable 31,664 35,531 25,064
Other current liabilities 44,677 40,026 61,295
Total equity and liabilities 560,466 583,698 611 447

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY CONDENSED

Equity attributable to
SEK thousands Parent Company's
shareholders
Non-controlling
interests
Total
equity
Opening balance, January 1, 2014 294,180 –13,533 280,650
Total comprehensive income for the period 17,488 –2,116 15,372
Distribution for 2013 –37,723 –37,723
Closing balance, June 30, 2014 273,946 –15,649 258,298
Opening balance, January 1, 2014 294,180 –13,533 280,650
Total comprehensive income for the year 43,717 –3,197 40,520
Distribution for 2013 –37,723 –37,723
Offset issue in subsidiary 9,466 9,466
Acquisition of minority shares –9,822 2,619 –7,203
Closing balance, December 31, 2014 290,353 –4,645 285,708
Opening balance, January 1, 2015 290,353 –4,645 285,708
Total comprehensive income for the period 12,028 –2,412 9,616
Distribution for 2014 –37,723 –37,723
Issuance of warrants 1,300 1,300
Closing balance, June 30, 2015 265,959 –7,057 258,902

CONSOLIDATED STATEMENT OF CASH FLOWS

CONDENSED

SEK thousands April-June
2015
April-June
2014
Jan-June
2015
Jan-June
2014
Full-year
2014
Cash flow from operating activities
Before changes in working capital –4,544 3,056 11,296 20,945 63,363
Changes in working capital –7,087 10,633 –23,417 –16,300 –8,629
Cash flow from operating activities –11,630 13,689 –12,120 4,645 54,734
Investments in intangible non-current assets –28 –136 –130 –1,428
Investments in tangible non-current assets –427 –179 –619 –655 –1,353
Divestments of non-current assets 74
Investments/divestments 23,929 32,145 23,844 –10,890 –106
Cash flow from investing activities 23,502 31,938 23,163 –11,675 –2,887
Distribution –37,723 –37,723 –37,723 –37,723 –37,723
Acquisition of minority shares –1,410
Amortization of loans –1,875 –1,961 –3,750 –3,760 –7,434
Issuance of warrants 1,200 1,200
Repurchase of bond loan –8,376 –4,870 –11,278 –4,870 –5,833
Cash flow from financing activities –46,774 –44,554 –51,551 –46,353 –52,400
Cash flow for the period –34,902 1,073 –40,508 –53,383 –553
Cash & cash equivalents at beginning of period 81,615 27,836 85,080 82,304 82,304
Translation difference in cash & cash equivalents –991 –857 1,150 –869 3,329
Cash & cash equivalents at end of period 45,722 28,052 45,722 28,052 85,080

KEY FIGURES

GROUP

April-June April-June Jan-June Jan-June July 2014- Full-year
SEK thousands 2015 2014 2015 2014 June 2015 2014
Gross profit margin, % 53.0 52.5 53.4 52.7 53.2 52.9
Operating margin, % –1.7 0.5 4.8 8,2 9.0 10.4
Profit margin, % –1.6 4.1 7.0 9.9 10.5 11.7
Return on capital employed, % 14.8 10.5 14.8 10.5 14.8 14.8
Return on average equity, % 17.0 11.4 17.0 11.4 17.0 17.2
Profit attributable to Parent Company's
shareholders –1,033 3,777 14,419 19,172 44,081 48,835
Equity/assets ratio, % 46.2 44.3 46.2 44.3 46.2 46.7
Equity per share, SEK 10.29 10.27 10.29 10.27 10.29 11.36
Investments in intangible non-current assets 28 136 130 1,434 1,428
Investments in tangible non-current assets 427 179 619 655 1,317 1,353
Business combinations 1,410 1,410
Depreciation, amortization and impairment
losses for the period –1,706 –1,921 –3,567 –3,848 –8,596 –,877
Average number of employees 130 129

SUMMARY BY SEGMENT

GROUP

April-June April-June Jan-June Jan-June July 2014- Full-year
SEK thousands 2015 2014 2015 2014 June 2015 2014
Operating revenue
Brand
External revenue 6,727 6,633 18,222 16,282 39,423 37,484
Internal revenue 6,934 7,179 17,722 19,349 39,370 40,997
13,661 13,812 35,944 35,631 78,793 78,481
Product development
External revenue 43,647 41,488 96,506 104,639 225,622 233,755
Internal revenue 27,663 26,535 71,612 61,437 133,238 123,063
71,310 68,023 168,118 166,076 358,860 356,818
Wholesale
External revenue 31,150 31,601 82,844 87,446 188,046 192,649
Internal revenue 6,911 6,920 13,760 13,393 27,736 27,369
38,062 38,521 96,604 100,839 215,783 220,018
Retail
External revenue 21,629 17,635 39,641 31,998 88,253 80,609
Internal revenue 2,909 3,149 5,438 5,837 11,187 11,586
24,538 20,784 45,080 37,835 99,440 92,195
Less internal sales –44,417 –43,784 –108,533 –100,016 –211,532 –203,015
Operating revenue 103,153 97,356 237,213 240,365 541,344 544,497
Operating profit
Brand 1,468 3,346 7,900 8,284 19,185 19,569
Product development 3,174 5,216 12,456 20,725 26,557 34,825
Wholesale –5,713 –6,537 –4,027 –2,141 4,395 6,282
Retail –591 –1,503 –5,163 –7,298 –2,591 –4,726
Operating profit –1,662 522 11,166 19,570 47,546 55,950

Reconciliation between operating profit and profit before tax

The difference between operating profit for segments for which information must be disclosed, SEK 11,166 thousand (19,570), and profit before tax, SEK 16,218 thousand (23,702), is net financial items, SEK 5,053 thousand (4,132).

QUARTERLY DATA GROUP

SEK thousands Q2 2015 Q1 2015 Q4 2014 Q3 2014 Q2 2014 Q1 2014 Q4 2013 Q3 2013
Net sales 99,199 131,081 135,278 163,723 96,969 142,783 100,269 159,791
Gross profit margin, % 53.0 53.6 54.1 52.4 52.5 52.8 52.5 51.7
Operating profit/loss –1,662 12,828 3,559 32,821 522 19,048 –12,534 23,610
Operating margin, % neg 9.8 2.6 20.0 0.5 13.3 neg 14.8
Profit/loss after financial items –1,585 17,781 5,612 33,834 3,939 19,987 –9,399 22,695
Profit margin, % neg 13.6 4.1 20.7 4.1 14.0 neg 14.2
Earnings per share before/after
dilution, SEK
–0.04 0.61 0.18 1.00 0.15 0.62 –0.40 0.74
Number of Björn Borg stores at
end of period
38 40 41 38 38 38 38 54
of which Group-owned
Björn Borg stores
Brand sales
17
249,063
18
394,206
18
342,904
17
452,422
17
253,976
17
382,081
17
331,665
16
482,268

PARENT COMPANY INCOME STATEMENT

CONDENSED

SEK thousands Note April-June
2015
April-June
2014
Jan-June
2015
Jan-June
2014
July 2014-
June 2015
Full-year
2014
Net sales 12,995 16,446 26,168 29,739 56,106 59,677
Other operating revenue 2,148 –1,218 2,269 –1,178 4,086 639
Operating revenue 15,143 15,228 28,437 28,561 60,192 60,316
Goods for resale –43 –72 –2,075 –2,147
Other external expenses 1 –12,412 –8,773 –22,987 –21,575 –49,099 –47,687
Staff costs –10,039 –7,518 –20,792 –14,999 –37,476 –31,683
Depreciation/amortization of tangible/
intangible non-current assets –458 –543 –931 –1,107 –1,949 –2,125
Other operating expenses –62 –3 –131 –44 –906 –819
Operating loss –7,828 –1,652 –16,404 –9,236 –31,313 –24,145
Result from shares in subsidiaries 67,395 67,395
Net financial items –1,133 –445 –3,243 –1,954 –12,955 –11,666
Profit/loss after financial items –8,961 –2,097 –19,647 –11,190 23,127 31,584
Group contributions received 30,246 30,246
Appropriations 874 874
Profit/loss before tax –8,961 –2,097 –19,647 –11,190 54,247 62,704
Tax 1,275 1,275
Profit/loss for the period –8,961 –2,097 –19,647 –11,190 55,522 63,979
Other comprehensive income
Total comprehensive income
for the period
–8,961 –2,097 –19,647 –11,190 55,522 63,979

PARENT COMPANY BALANCE SHEET CONDENSED

June 30 June 30 Dec 31
SEK thousands
Note
2015 2014 2014
Non-current assets
Intangible non-current assets 329 516 393
Tangible non-current assets 2,289 3,733 2,849
Long-term receivable
2
8,900 11,600 9,800
Deferred tax 961 961
Shares in Group companies 335,331 321,243 335,331
Total non-current assets 347,810 337,092 349,334
Current assets
Receivables from Group companies 398,770 127,610 392,513
Current receivables 15,412 14,961 14,143
Investments
2
111,061 148,752 133,147
Cash & cash equivalents 3,027 1,735 48,081
Total current assets 528,270 293,058 587,884
Total assets 876,080 630,150 937,218
Equity and liabilities
Equity 88,073 68,974 144,143
Untaxed reserves 1,014 1,888 1,014
Deferred tax 314
Bond loan
2
176,780 188,377 187,738
Other long-term liabilities
2
5,792 5,792
Due to Group companies 582,375 346,967 573,668
Accounts payable 3,025 8,122 4,725
Other current liabilities 19,021 15,508 20,138
Total equity and liabilities 876,080 630,150 937,218

PARENT COMPANY STATEMENT OF CHANGES IN EQUITY CONDENSED

SEK thousands Jan-June
2015
Jan-June
2014
Full-year
2014
Opening balance 144,143 117,887 117,887
Distribution –37,723 –37,723 –37,723
Issuance of warrants 1,300
Total comprehensive income for the period –19,647 –11,190 63,979
Closing balance 88,073 68,974 144,143

SUPPLEMENTARY DISCLOSURES

NOTE 1 OTHER EXTERNAL EXPENSES

Group Parent Company
Jan-June Jan-June Jan-June Jan-June
SEK thousands 2015 2014 2015 2014
Cost of premises 14,343 13,062 5,684 4,341
Selling expenses 13,973 10,883 2,464 1,540
Marketing expenses 18,367 15,037 8,487 7,557
Administrative
expenses 11,751 11,749 5,128 7,036
Other 3,269 3,364 1,224 1,101
Total 61,703 54,095 22,987 21,575

NOTE 2 FINANCIAL ASSETS AND LIABILITIES

  • Level 1 fair value is determined using observable (unadjusted) quoted prices on an active market for identical assets and liabilities.
  • Level 2 fair value is determined using valuation models based on other observable inputs for the asset or liability other than quoted prices included in level 1.
  • Level 3 fair value is determined using valuation models where significant inputs are based on non-observable data.

Securities held for trading relate to investments in corporate bonds quoted on Nasdaq Stockholm and have been measured at their quoted prices. Forward exchange contracts are measured according to level 2 based on observable information as of the closing date with respect to exchange rates and market interest rates for the remaining maturities.

Net divestments in the company's portfolio of corporate bonds amounted to SEK 22,445 thousand during the first half-year.

FINANCIAL ASSETS AT FAIR VALUE THROUGH PROFIT OR LOSS

SEK thousands Level 1 Level 2 Level 3
Securities held for trading 110,861
Derivatives held for trading 200
Contingent consideration (liability) –5,792
Net 110,861 200 –5,792

Björn Borg has recognized a liability for the contingent consideration to the sellers of the minority interest in Björn Borg Sport BV at fair value. The amount as of June 30, 2015 was SEK 5,792 thousand (0) and is included in level 3. The carrying amount of financial instruments recognized at amortized cost corresponds to the fair value as of June 30, 2015, with the exception of the bond loan, the fair value of which amounted to SEK 173,950 thousand, compared with a carrying amount of SEK 176,780 thousand.

In 2013 the company granted the Dutch distributor an interest-bearing loan of SEK 17 million maturing on March 31, 2017 with quarterly amortizations of SEK 900,000 beginning on December 31, 2013. The loan is temporarily (since December 31, 2014) paying interest only as part of the agreement to acquire the minority interest in Björn Borg Sport BV.

The Board of Directors and the CEO certify that the interim report provides a true and fair overview of the operations, financial position and results of the Parent Company and the Group and describes the material risks and uncertainties faced by the Parent Company and the companies in the Group.

Stockholm, August 12, 2015

Fredrik Lövstedt Martin Bjäringer

Chairman Board member

Isabelle Ducellier Kerstin Hessius Mats H Nilsson Board member Board member Board member

Heiner Olbrich Nathalie Schuterman Board member Board member

Henrik Bunge CEO

DEFINITIONS

GROSS PROFIT MARGIN

Net sales less cost of goods sold divided by net sales.

OPERATING MARGIN

Operating profit as a percentage of net sales.

PROFIT MARGIN Profit before tax as a percentage of net sales.

EQUITY/ASSETS RATIO Equity as a percentage of total assets.

RETURN ON CAPITAL EMPLOYED

Profit after financial items (per rolling 12-month period) plus financial expenses as a percentage of average capital employed.

RETURN ON EQUITY

Net profit (per rolling 12-month period) according to the income statement as a percentage of average equity. Average equity is calculated by adding equity at January 1 to equity at December 31 and dividing by two.

EARNINGS PER SHARE

Earnings per share in relation to the weighted average number of shares during the period.

Earnings per share adjusted for any dilution effect.

EARNINGS PER SHARE AFTER DILUTION

BRAND SALES

Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported wholesale sales.

2015 CALENDAR

Interim report, January-September 2015 November 6, 2015 Year-end report for 2015 February 19, 2016

FINANCIAL REPORTS

Financial reports can be downloaded from the company's website, www.bjornborg.com or ordered by telephone +46 8 506 33 700 or by e-mail [email protected].

SHAREHOLDER CONTACT

Henrik Bunge, CEO E-mail: [email protected] Tel: +46 8 506 33 700 Mobile: +46 702 34 76 20

Daniel Grohman, CFO E-mail: [email protected] Tel: +46 8 506 33 700 Mobile: +46 728 57 82 75

ABOUT THE BJÖRN BORG GROUP

The Group owns the Björn Borg trademark and its core business is sports apparel and underwear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2014 amounted to about SEK 1.4 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 539 million in 2014, with an average of 129 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.

Björn Borg AB Tulegatan 11 SE-113 53 Stockholm, Sweden www.bjornborg.com

Björn Borg is required to make public the information in this year-end report in accordance with the Securities Market Act. The information was released for publication on August 12, 2015 at 07:30 am (CET).

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