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Björn Borg

Quarterly Report May 19, 2014

3142_10-q_2014-05-19_f787a273-2a61-4f2a-a01e-cdde3ad93709.pdf

Quarterly Report

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BJÖRN BORG AB INTERIM REPORT

JANUARY – MARCH 2014

JANUARY 1 – MARCH 31, 2014

  • The Group's net sales increased by 9 percent to SEK 142.8 million (130.8). Excluding currency effects, sales rose by 8 percent.
  • The gross profit margin was 52.8 percent (50.1).
  • Operating profit amounted to SEK 19.0 million (9.2).
  • Profit after tax amounted to SEK 15.6 million (6.0).
  • Earnings per share before and after dilution amounted to SEK 0.62 (0.30).
  • Brand sales* (excluding VAT) decreased by 12 percent to SEK 382 million (432). Excluding currency effects, the decrease was 14 percent.
  • During the quarter it was announced that Henrik Bunge has been appointed the new CEO of Björn Borg. Henrik Bunge will assume the position on August 1, 2014.

QUOTE FROM THE CEO

"This year's first quarter was mixed. We saw increases in revenue, gross profit margin and operating margin, mainly because of shipment delays from the previous quarter until the first quarter of 2014. Better profitability in the Swedish wholesaling operations and a strong performance by our operations in England and Finland contributed positively at the same time that sales of our spring and summer collections decreased compared with the previous year," said Henrik Fischer, Acting CEO.

SEK thousands January–
March 2014
January–
March 2013
April 2013–
March 2014
Full-year
2013
Net sales** 142,8 130,8 508,0 496,0
Gross profit margin**, % 52,8 50,1 52,2 51,5
Operating profit 19,0 9,2 30,1 21,2
Operating margin, % 13,3 7,1 6,1 4,3
Profit after tax 15,6 6,0 19,3 13,9
Earnings per share, SEK 0,62 0,30 0,52 0,86
Brand sales* 382 432 1 471 1 521

*Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported sales at the wholesale level.

** As of 2014 the company has changed its income statement format based on type of cost instead of function as done before. As net sales and cost of goods sold are defined with the new format, net sales and the gross profit margin for comparative periods in 2013 may deviate slightly from reported values in 2013.

CEO'S COMMENT

During this year's first quarter we reported higher sales and an increased operating margin, from 7 percent to slightly over 13 percent. This positive development is mainly due to shipment delays from the fourth quarter 2013 until the first quarter this year. Better profitability in the Swedish wholesaling operations and a strong performance by our operations in England and Finland also contributed positively. We are pleased with this. At the same time we had lower total sales of the spring/summer underwear collections, and it was also tough for sportswear and footwear.

Our cost control remains good. Total operating expenses are according to plan and slightly higher than the same period in 2013. The discontinued operations in China have resulted in lower expenses at the same time that our new stores in Sweden, Finland and England, as well as certain modifications in the Finnish operations, have added expenses.

In the Netherlands, where retail operations were reduced from 28 to seven stores in 2013, the market is still weak, although there are signs of stabilization. The Dutch distributor's reduced retail presence, which we commented on in previous

reports, is naturally part of the reason for the lower sales of the spring/summer collections during the quarter. Our distributor is aggressively investing in branding activities and shows to regain the momentum and consolidate the strong position Björn Borg has in the Dutch market.

Of our own stores, several performed well during the quarter, but the trend varies between units, which we are monitoring closely. Our aim is to continue to grow by adding more physical Björn Borg stores in prime locations. At the same time we are investing in e-commerce, our own as well as external e-commerce sites, which continues to grow. During the quarter we also continued to create an even stronger, more uniform brand – with a consistency across all our product groups.

As we look ahead, we anticipate a continued mix of bright spots and challenges. In the year-end report for 2013 we wrote that we saw good opportunities for improved revenue and earnings in 2014 in a market that was possibly recovering slightly. We still feel the same way.

Henrik Fischer, Acting CEO

OPERATIONS

Brand sales

Distributors and licensees reported weak sales for most product areas during the first quarter 2014. As a result, brand sales (excluding VAT) decreased by 12 percent to SEK 382 million (432). Adjusted for currency effects, brand sales were down 14 percent for the quarter.

Product areas fi rst quarter 2014

Brand sales in the underwear product area fell by 13 percent for the first quarter. Underwear accounted for 53 percent (54) of brand sales.

Brand sales* of Björn Borg products January–March 2014. Total SEK 382 million (432)

* Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported sales at the wholesale level.

** Underwear: Men's and women's underwear, swimwear, socks and adjacent products. Other product areas: Sportswear, fragrances, footwear, bags and eyewear.

Sportswear also saw a decline in brand sales. Sales also decreased in the footwear, eyewear and fragrances product areas, while sales of luggage & bags were relatively unchanged. In total, sales of licensed products fell by 10 percent during the first quarter.

Markets fi rst quarter 2014

Among large markets, Belgium and Finland saw good growth. The Netherlands, Sweden and Norway reported declines, while Denmark was relatively unchanged. Among Björn Borg's smaller markets, England posted good growth numbers.

Björn Borg stores

No new Björn Borg stores were opened during the first quarter. As of March 31, 2014 there were a total of 38 (57) Björn Borg stores, of which 17 (17) are Group-owned. The smaller number of stores is largely due to the previously announced retail reconstruction by the Dutch distributor, which has closed 19 stores since March 31, 2013.

THE GROUP'S DEVELOPMENT

Sales were higher during the first quarter and operating profit improved compared with the same period in 2013.

Sales

First quarter, JanuaryMarch 2014

The Group's net sales amounted to SEK 142.8 million (130.8) during the first quarter, an increase of 9 percent. The increase excluding currency effects was 8 percent.

As announced in the year-end report for 2013, about SEK 25 million in shipments from both product companies was delayed at the turn of the year and thus contributed positively to the first quarter's sales. At the same time quarterly sales of the summer underwear collection decreased year-on-year, partly due again to the situation in the Netherlands, but also because Norway and Denmark reduced their preorders for the collection. The British and Finnish wholesaling operations continued to perform positively, while the Swedish wholesale company for footwear had a tougher quarter. The Swedish wholesaling operations for underwear were essentially unchanged, as were Group-owned retail operations, while e-commerce reported continued growth. Royalties decreased as a result of lower brand sales during the quarter.

Profi t

First quarter, JanuaryMarch 2014

The gross profit margin for the first quarter increased to 52.8 percent (50.1).

Higher revenue mainly in the underwear and sportswear product companies, combined with an improved gross profit margin, contributed to an increase in operating profit to SEK 19.0 million (9.2) during the quarter. The operating margin was 13.3 percent (7.1). Operating expenses were slightly higher year-on-year. The discontinued operations in China reduced costs at the same time that new stores opened in Sweden, Finland and England, as well as certain modifications in the Finnish operations, added expenses.

Net financial items amounted to SEK 0.9 million (–2.1). The realized and unrealized return on investments, less interest on the bond loan, positively affected the financial net by SEK 1.4 million (–0.8). Profit before tax increased to SEK 20.0 million (7.1).

Development by business segment

The Group consists of a total of 13 companies, nine of which operate under the Björn Borg brand on every level from product development to wholesaling and consumer sales in its own Björn Borg stores.

Brand

The Brand segment primarily consists of royalty revenue and expenses associated with the brand.

The business segment's operating revenue amounted to SEK 21.8 million (21.8) during the first quarter 2014. External operating revenue decreased to SEK 9.7 million (10.9) as a result of the quarter's lower brand sales. It should be noted that the royalties Björn Borg Sport receives from its customers are also reported in the Brand segment.

Operating profit amounted to SEK 4.9 million (4.6), an increase of 8 percent for the quarter. The slightly improved operating result is due to lower operating expenses in this segment during the quarter.

Product development

The Björn Borg Group has global responsibility for development, design and production of underwear and adjacent products as well as sportswear through Björn Borg Sport.

The business segment's operating revenue amounted to SEK 98.1 million (74.0) during the first quarter, an increase of 33 percent. External operating revenue amounted to SEK 63.2 million (50.0). This increase of 26 percent compared with the first quarter 2013 is mainly due to the previously announced shipment delays in both product companies at the turn of the year compared with the same period a year earlier. The reason why the increase is this segment wasn't bigger was the decrease in sales of the summer underwear collection during the quarter.

Operating revenue, SEK thousands Operating profit, SEK thousands
January–March
January–March Operating margin
January–March
Business segment Revenue source 2014 2013 2014 2013 2014 2013
Brand Royalties 21,820 21,772 4,939 4,582 23% 21%
Product development Products 98,052 74,001 15,509 5,757 16% 8%
Wholesale Wholesale revenues 62,319 71,800 4,394 5,659 7% 8%
Retail Retailers 17,050 14,805 –5,794 –6,773 –34% –46%
Less internal sales –56,232 –50,964
Total 143,009 131,414 19,048 9,225 13% 7%

Operating profit increased to SEK 15.5 million (5.8) due to the higher sales. Operating expenses in the segment were in line with the first quarter 2013. Currency effects were limited during the quarter.

Wholesale

The Björn Borg Group is the exclusive wholesaler of underwear and adjacent products in Sweden, Finland and England as well as footwear in Sweden, Finland and the Baltic countries.

The business segment's operating revenue decreased by 13 percent to SEK 62.3 million (71.8) during the first quarter. External sales amounted to SEK 55.8 million (58.0). The British and Finnish operations saw sales growth, while the Group's footwear wholesaling had a weaker quarter year-onyear. External sales for Swedish underwear wholesaling were in line with the same period in 2013.

Operating profit amounted to SEK 4.4 million (5.7) due to the lower sales. Currency effects were limited during the quarter.

Retail

The Björn Borg Group owns and operates a total of 17 stores and factory outlets in Sweden, Finland and England that sell underwear, adjacent products, sportswear and other licensed products. Björn Borg also sells online through www.bjornborg.com.

As of January 1, 2014 revenue and expenses attributable to the Group-owned stores in Finland and England are also reported in this segment. These items previously were not reported separately from the wholesaling operations above due to the insignificant amounts.

Operating revenue in the Retail segment increased by 15 percent during the first quarter to SEK 17.1 million (14.8). External net sales rose by 15 percent during the first quarter to SEK 14.4 million (12.5). The increase is mainly due to continued positive development in e-commerce, but also to more Group-owned stores (including new stores in Helsinki and in the Hornstull section of Stockholm). Sales for outlets and comparable Björn Borg stores in Sweden were significantly higher year-on-year.

The operating loss for the first quarter amounted to SEK 5.8 million, against a year-earlier loss of SEK 6.8 million. The result is no longer charged with the operations in China. At the same time staff costs have increased from 2013 due to the addition of more Group-owned stores.

Intra−Group sales

Intra-Group sales for the first quarter amounted to SEK 56.2 million (51.0).

SEASONAL VARIATIONS

The Björn Borg Group is active in an industry with seasonal variations. Sales and earnings vary by quarter. See the figure on quarterly net sales and operating profit on page 4.

INVESTMENTS AND CASH FLOW

The Group's cash flow from operating activities amounted to SEK –8.9 million (–11.7) in the first quarter. A significantly improved operating result year-on-year was accompanied by increased tied-up working capital, mainly in the form of higher accounts receivable from increased invoicing, at the same time that accounts payable decreased during the

quarter. Inventory increased slightly to SEK 41.2 million compared with December 31, 2013 (39.0) and is about the same level as March 31, 2013 (41.0).

Total investments in tangible and intangible non-current assets amounted to SEK 0.6 million (1.5) for the period, where the previous year included higher investments in new and renovated stores in Sweden and Finland.

FINANCIAL POSITION AND LIQUIDITY

The Björn Borg Group's cash & cash equivalents and investments amounted to SEK 208.0 million (258.2) at the end of the period. During the quarter cash & cash equivalents and investments decreased by SEK 10.8 million, compared with a year-earlier decrease of SEK 22.0 million. As of March 31, 2014, the group had a positive net cash balance of SEK 14.9 million.

In April 2012 the company issued a bond loan on NASDAQ OMX Stockholm that carries an annual coupon rate corresponding to the 3-month STIBOR rate +3.25 percentage points, maturing in April 2017. To date the company has repurchased corporate bonds with a nominal value of SEK 5 million, due to which the carrying amount of the bond loan after the repurchase and transaction expenses of about SEK 1.9 million amounted to SEK 193.1 million as of March 31, 2014.

The surplus liquidity from the issuance of the bond loan is placed in interest-bearing financial instruments, highly liquid corporate bonds, within the framework of the financial policy laid down by the Board of Directors. As of March 31 investments had been made in bonds with a book value of SEK 180.2 million, which represents the fair value on the same date, compared with SEK 136.5 million on December 31, 2013. As a rule, bonds in foreign currency are hedged.

COMMITMENTS AND CONTINGENT LIABILITIES

As a commitment for the above-mentioned bond loan, the company has pledged to ensure that the ratio between the Group's net debt and operating profit before depreciation and amortization does not exceed 3.00 on the last day of each quarter and that the Group maintains an equity/assets ratio of at least 30 percent at any given time. As of March 31, 2014 the ratio was –0.39 (–0.54), i.e., a positive net cash balance, and the equity/assets ratio was 48.4 percent (50.0). A complete description of commitments and conditions of the bond loan is provided in the prospectus, which is available on the company's website and from the Swedish Financial Supervisory Authority.

No changes were otherwise made with regard to pledged assets and contingent liabilities compared with December 31, 2013.

PERSONNEL

The average number of employees in the Group was 152 (151) for the 12-month period ended March 31, 2014, of whom 61 percent (64) are women.

NEW CEO

In March it was announced that Henrik Bunge has been appointed the new CEO. He was formerly CEO of Peak Performance and head of Adidas Group in the Nordic region. Henrik Bunge will assume the new position on August 1, 2014.

TRANSACTIONS WITH RELATED PARTIES

No transactions with related parties have been executed during the period.

SIGNIFICANT RISKS AND UNCERTAINTIES

In its operations the Björn Borg Group is exposed to risks and uncertainties. Information on the Group's risks and uncertainties can be found on pages 42–43 and in note 3 in the annual report 2013.

EVENTS AFTER THE BALANCE SHEET DATE

There are no significant events to report following the conclusion of the reporting period.

PARENT COMPANY

Björn Borg AB (publ) is primarily engaged in intra-Group activities. The company also owns 100 percent of the shares in Björn Borg Brands AB, Björn Borg Footwear AB, Björn Borg Inc. and Björn Borg Services AB. In addition, the company owns 80 percent of the shares in Björn Borg UK, 51 percent of the shares in Björn Borg Sport BV, 75 percent of the shares in Bjorn Borg (China) Ltd and 75 percent of the shares in Bjorn Borg Finland Oy.

The Parent Company's net sales for the first quarter amounted to SEK 13.3 million (12.7).

The loss before tax amounted to SEK 9.1 million for the first quarter, against a year-earlier loss of SEK 11.9 million. Cash & cash equivalents and investments amounted to SEK 174.1 million (199.6) as of March 31, 2014. For the period, investments in tangible and intangible non-current assets amounted to SEK 0.1 million (0.4).

NUMBER OF SHARES

Björn Borg currently has 25,148,384 shares outstanding.

FINANCIAL OBJECTIVES

The financial objectives of Björn Borg's operations for the period 2010–2014 are as follows:

  • Average annual organic growth of at least 10 percent
  • An average annual operating margin of at least 20 percent
  • An annual dividend of at least 50 percent of net profit
  • Long-term cash reserves equivalent to 10–20 percent of annual sales.

Comments to the fi nancial objectives:

The long-term objectives will be achieved if established markets grow slightly below the average growth target and new markets contribute stronger growth.

The surplus liquidity generated while taking into account the new financial objectives will be distributed gradually during the forecast period.

Operating investments are estimated annually at 2–5 percent of net sales depending on whether any new Björn Borg stores are opened.

ANNUAL GENERAL MEETING

The Annual General Meeting held on April 10, 2014 resolved to pay a distribution of SEK 1.50 (3.00) per share to the shareholders for the financial year 2013. Payment for redemption shares is expected to be issued around May 20, 2014.

Kerstin Hessius, Fredrik Lövstedt, Mats H Nilsson and Isabelle Ducellier were re-elected to the Board of Directors with Fredrik Lövstedt as Chairman of the Board. Vilhelm Schottenius and Michael Storåkers stepped down as Directors, while Martin Bjäringer, Nathalie Schuterman and Anders Slettengren were elected as new Directors.

ACCOUNTING PRINCIPLES

This interim report has been prepared in accordance with IAS 34 Interim Financial Reporting. This condensed interim report for the Group has been prepared in accordance with IAS 34 Interim Financial Reporting and applicable provisions of the Annual Accounts Act. The interim report for the Parent Company has been prepared in accordance with chapter 9 of the Annual Accounts Act on interim reporting and RFR 2 Accounting in Legal Entities. The accounting principles applied in the interim report conform to the accounting principles applied in the preparation of the consolidated accounts and annual report for 2013, as described on page 54 in the annual report 2013.

New and amended accounting principles

New or amended IFRS and IFRIC interpretations effective as of January 1, 2014 have not had a significant effect on the interim report or consolidated financial statements. For further information, see the annual report 2013.

During the winter and spring 2013–2014, in connection with the implementation of a new enterprise system, Björn Borg conducted a review of its external financial statements. Against this backdrop, management has determined that an income statement format based on type of cost instead of function as done before creates a more relevant and reliable income statement for users of Björn Borg's financial reports. Comparative figures in this interim report have been restated in accordance with the revised classification by cost.

AUDIT REPORT

This interim report has not been reviewed by the company's auditors.

OUTLOOK 2014

As a policy, the company does not issue earnings forecasts.

CONSOLIDATED INCOME STATEMENT

Condensed
-----------
SEK thousands Note January–
March 2014
January–
March 2013
April 2013–
March 2014
Full-year
2013
Net sales 142,783 130,786 508,045 496,048
Other operating revenue 226 628 2,796 3,198
Operating revenue 143,009 131,414 510,841 499,246
Goods for resale –67,440 –65,268 –242,746 –240,574
Other external expenses 1 –30,444 –29,721 –125,104 –124,381
Staff costs –23,609 –23,530 –100,498 –100,419
Depreciation/amortization of tangible/intangible non-current assets –1,927 –1,611 –7,144
–6,828
Other operating expenses –541 –2,059 –4,366 –5,884
Operating profit 19,048 9,225 30,983 21,160
Net financial items 939 –2,138 2,490 3,689
Profit before tax 19,987 7,086 33,473 24,849
Tax –4,356 –1,079 –14,220 –10,943
Profit for the period 15,631 6,007 19,253 13,906
Profit for the period attributable to:
Parent Company's shareholders 15,643 7,453 12,980 21,613
Non-controlling interests –12 –1,446 –6,273 –7,707
Earnings per share before and after dilution, SEK 0.62 0.30 0.52 0.86
Number of shares 25,148,384 25,148,384 25,148,384 25 148,384

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

Condensed
SEK thousands January–
March 2014
January–
March 2013
April 2013–
March 2014
Full-year
2013
Net profit for the period 15,631 6,007 19,253 13,906
OTHER COMPREHENSIVE INCOME
Components that may be reclassified to profit or loss
Translation difference for the period –212 608 –2,842 –2,035
Accumulated translation difference reclassified to profit or loss
for discontinued operations 12
Total other comprehensive income for the period –212 608 –2,842 –2,023
Total comprehensive income for the period 15,419 6,615 16,411 11,883
Total comprehensive income for the period attributable to
Parent Company's shareholders 15,431 8,061 22,684 19,590
Non-controlling interests –12 –1,446 –6,273 –7,707

KONCERNENS FINANSIELLA STÄLLNING

Condensed
SEK thousands Note March 31
2014
March 31
2013
Dec 31
2013
Non-current assets
Goodwill 18,966 18,348 18,966
Trademarks 187,532 187,532 187,532
Other intangible assets 4,375 4,867 4,748
Tangible non-current assets 15,593 14,347 16,519
Long-term receivable 2 12,500 13,400
Deferred tax assets 31,131 35,138 31,126
Total non-current assets 270,097 260,232 272,291
Current assets
Inventories, etc. 41,193 40,939 39,031
Accounts receivable 62,812 104,190 52,321
Other current receivables 30,064 38,521 34,104
Investments 2 180,175 168,983 136,519
Cash & cash equivalents 27,836 89,171 82,304
Total current assets 342,080 441,804 344,279
Total assets 612,177 702,036 616,570
Equity and liabilities
Equity 296,069 350,831 280,650
Deferred tax liabilities 39,970 44,769 39,694
Other non-current liabilities 22,162 28,755 24,115
Bond loan 2 193,086 192,442 192,927
Accounts payable 13,489 31,067 26,549
Other current liabilities 47,401 54,172 52,635
Total equity and liabilities 612,177 702,036 616,570

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

Condensed
Equity attributable to Non-
Parent Company's controlling Total
SEK thousands shareholders interests equity
Opening balance, January 1, 2013 354,050 –9,835 344,216
Total comprehensive income for the period 8,061 –1,446 6,615
Closing balance, March 31, 2013 362,111 –11,281 350,831
Opening balance, January 1, 2013 354,050 –9,835 344,216
Total comprehensive income for the year 19,590 –7,707 11,883
Distribution for 2012 –75,445 –75,445
Non-controlling interests that arose through acquisition 6 6
Translation difference –12 –12
Discontinued business –4,003 4,003
Closing balance, December 31, 2013 294,180 –13,533 280,650
Opening balance, January 1, 2014 294,180 –13,533 280,650
Total comprehensive income for the period 15,431 –12 15,419
Closing balance, March 31, 2014 309,611 –13,545 296,069

CONSOLIDATED STATEMENT OF CASH FLOWS

Condensed
SEK thousands Note January–
March 2014
January–
March 2013
Full-year
2013
Cash flow from operating activities
Before changes in working capital 30 629 1 939 13 382
Changes in working capital –39 501 –13 680 24 617
Cash flow from operating activities –8 872 –11 741 37 999
Investments in intangible non-current assets –106 –247 –1 533
Investments in tangible non-current assets –474 –1 257 –8 088
Business combinations –6 547 –6 547
Disposal of subsidiaries –2 369
Investments/divestments 2 –43 043 –5 553 28 886
Cash flow from investing activities –43 623 –13 604 10 349
Distribution –75 445
Amortization of loans –1 961 –2 071 –7 207
Cash flow from financing activities –1 961 –2 071 –82 652
Cash flow for the period –54 456 –27 416 –34 304
Cash & cash equivalents at beginning of period 82 304 116 195 116 195
Translation difference in cash & cash equivalents –12 392 413
Cash & cash equivalents at end of period 27 836 89 171 82 304

KEY FIGURES

Group
SEK thousands January–
March 2014
January–
March 2013
April 2013–
March 2014
Full-year
2013
Gross profit margin, % 52.8 50.1 52.2 51.5
Operating margin, % 13.3 7.1 6.1 4.3
Profit margin, % 14.0 5.4 6.6 5.0
Return on capital employed, % 8.1 12.6 8.1 7.0
Return on average equity, % 4.0 13.0 4.0 6.9
Profit attributable to Parent Company's shareholders 15,643 7,453 12,980 21,613
Equity/assets ratio, % 48.4 50.0 48.4 45.5
Equity per share, SEK 11.77 13.95 11.77 11.16
Investments in intangible non-current assets 106 247 1,392 1,533
Investments in tangible non-current assets 474 1,257 7,305 8,088
Business combinations 6,585 6,547
Depreciation, amortization and impairment losses for the period –1,927 –1,611 –7,141 –6,825
Average number of employees 152 159

SUMMARY BY SEGMENT

Group
SEK thousands January–
March 2014
January–
March 2013
April 2013–
March 2014
Full-year
2013
Operating revenue
Brand
External revenue 9,650 10,912 37,109 38,371
Internal revenue 12,170 10,860 40,438 39,128
21,820 21,772 77,547 77,499
Product development
External revenue 63,150 50,046 200,194 187,090
Internal revenue 34,902 23,955 118,005 107,058
98,052 74,001 318,199 294,148
Wholesale
External revenue 55,847 57,978 204,052 204,386
Internal revenue 6,472 13,822 44,650 52,000
62,319 71,800 248,702 256,386
Retail
External revenue 14,362 12,478 69,486 69,399
Internal revenue 2,688 2,327 11,443 11,081
17,050 14,805 80,929 80,480
Less internal sales –56,232 –50,964 –214,536 –209,267
Operating revenue 143,009 131,414 510,841 499,246
Operating profit
Brand 4,939 4,582 15,054 14,697
Product development 15,509 5,757 14,176 4,043
Wholesale 4,394 5,659 13,922 15,526
Retail –5,794 –6,773 –12,169 –13,106
Operating profit 19,048 9,225 30,983 21,160

Reconciliation between operating profi t and profi t before tax

The difference between operating profit for segments for which information must be disclosed, SEK 19,048 thousand (9,225), and profit before tax, SEK 19,987 thousand (7,086), is net financial items, SEK 939 thousand (–2,138).

QUARTERLY DATA

Group
SEK thousands Q1
2014
Q4
2013
Q3
2013
Q2
2013
Q1
2013
Q4
2012
Q3
2012
Q2
2012
Net sales 142,783 99,275 160,228 105,759 130,786 138,735 165,963 104,078
Gross profit margin, % 52.8 52.1 51.8 52.1 50.1 51.9 50.9 51.4
Operating profit/loss 19,048 –12,534 23,610 860 9,225 15,085 35,222 4,848
Operating margin, % 13.3 neg 14.7 0.8 7.1 10.9 21.2 4.7
Profit/loss after financial items 19,987 –9,399 22,695 4,467 7,086 18,948 33,368 3,830
Profit margin, % 14.0 neg 14.2 4.2 5.4 13.7 20.1 3.7
Earnings per share before/after
dilution, SEK 0.62 –0.40 0.74 0.23 0.30 0.45 1.11 0.10
Number of Björn Borg stores at end of period 38 38 54 57 57 60 59 57
of which Group-owned Björn Borg stores 17 17 16 17 17 17 13 13
Brand sales 382,081 331,665 482,268 275,379 431,815 376,244 484,938 288,360

PARENT COMPANY INCOME STATEMENT

Condensed
SEK thousands Note January–
March 2014
January–
March 2013
April 2013–
March 2014
Full-year
2013
Net sales 13,293 12,656 50,614 49,977
Other operating revenue 40 64 173 198
Operating revenue 13,333 12,720 50,787 50,175
Goods for resale –29 –101 –170 –242
Other external expenses 1 –12,802 –11,138 –48,661 –46,997
Staff costs –7,481 –7,666 –31,239 –31,425
Depreciation/amortization of tangible/intangible non-current assets –564 –575 –2,092 –2,103
Other operating expenses –41 –249 –484 –692
Operating loss –7,584 –7,009 –31,859 –31,284
Result from shares in subsidiaries 50,725 50,725
Group contributions received 43,755 43,755
Net financial items –1,509 –4,872 –5,877 –9,239
Profit/loss before tax –9,093 –11,881 56,744 53,957
Appropriations 295 295
Tax 403 –108 296
Profit/loss for the period –9,093 –11,478 56,931 54,548
Other comprehensive income
Total comprehensive income for the period –9,093 –11,478 56,931 54,548

PARENT COMPANY BALANCE SHEET

Condensed
SEK thousands Note March 31
2014
March 31
2013
Dec 31
2013
Non-current assets
Intangible non-current assets 584 637 595
Tangible non-current assets 4,179 5,847 4,627
Long-term receivable 2 12,500 13,400
Shares in Group companies 321,243 330,267 321,243
Total non-current assets 338,506 336,751 339,865
Current assets
Receivables from Group companies 182,321 177,552 182,141
Current receivables 10,594 5,398 10,749
Investments 2 180,175 168,983 136,519
Cash & cash equivalents 30,654 41,559
Total current assets 373,090 382,587 370,968
Total assets 711,596 719,338 710,833
Equity and liabilities
Equity 108,794 127,306 117,887
Untaxed reserves 1,888 2,183 1,888
Deferred tax 314 609 314
Bond loan 2 193,086 192,442 192,927
Due to Group companies 378,761 382,171 382,447
Accounts payable 4,401 3,901 5,407
Bank overdraft facilities 6,065
Other current liabilities 18,287 10,726 9,963
Total equity and liabilities 711,596 719,338 710,833

PARENT COMPANY STATEMENT OF CHANGES IN EQUITY

Condensed January– January–
March 2013
Full-year
2013
SEK thousands March 2014
Opening balance 117,887 138,784 138,784
Distribution –75,445
Total comprehensive income for the period –9,093 –11,478 54,548
Closing balance 108,794 127,306 117,887

SUPPLEMENTARY DISCLOSURES

NOTE 1OTHER EXTERNAL EXPENSES

Group Parent Company
Jan–Mar 2014 Jan–Mar 2013 Jan–Mar 2014 Jan–Mar 2013
Cost of premises 6,891 6,597 2,220 2,107
Selling expenses 6,265 6,464 490 2,299
Marketing expenses 9,168 8,561 5,662 4,075
Administrative expenses 7,229 5,959 3,897 3,349
Other 891 2,140 533 –692
Total 30,444 29,721 12,802 11,138

NOTE 2FINANCIAL ASSETS AND LIABILITIES

  • Level 1 fair value is determined using observable (unadjusted) quoted prices on an active market for identical assets and liabilities.
  • Level 2 fair value is determined using valuation models based on other observable inputs for the asset or liability other than quoted prices included in level 1.
  • Level 3 fair value is determined using valuation models where significant inputs are based on non-observable data.

Securities held for trading relate to investments in corporate bonds quoted on NASDAQ OMX and have been measured at their quoted prices. Forward exchange contracts are measured according to level 2 based on observable information as of the closing date with respect to exchange rates and market interest rates for the remaining maturities.

Net investments in the company's portfolio of corporate bonds amounted to SEK 43,043 thousand during the quarter.

Financial assets at fair value

Total assets 180,143 32
Derivatives held for trading 32
Securities held for trading 180,143
through profit or loss Level 1 Level 2 Level 3

Björn Borg currently has no liabilities measured at fair value. The carrying amount of financial instruments at amortized cost coincides with their fair value as of December 31, 2013, with the exception of the bond loan, whose fair value amounted to SEK 189,150 thousand, compared with a carrying amount of SEK 193,086 thousand.

In 2013 the company granted an interest-bearing, SEK 17 million collateralized loan to the Dutch distributor expiring on March 31, 2017 with quarterly amortizations of SEK 900,000 as of December 31, 2013.

DEFINITIONS

Gross profi t margin

Net sales less cost of goods sold divided by net sales.

Operating margin

Operating profit as a percentage of net sales.

Profi t margin

Profit before tax as a percentage of net sales.

Equity/assets ratio

Equity as a percentage of total assets.

Return on capital employed

Profit after financial items (over a rolling 12-month period) plus financial expenses as a percentage of average capital employed.

Return on equity

Net profit (over a rolling 12-month period) according to the income statement as a percentage of average equity. Average equity is calculated by adding equity at January 1 to equity at December 31 and dividing by two.

Earnings per share/Earnings per share after dilution

Earnings in relation to the weighted average number of shares during the period and earnings per share adjusted for any dilution effect.

Brand sales

Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported sales at the wholesale level.

The Board of Directors and the CEO certify that the interim report provides a true and fair overview of the operations, financial position and results of the Parent Company and the Group and describes the material risks and uncertainties faced by the Parent Company and the companies in the Group.

Stockholm, May 19, 2014

Fredrik Lövstedt Chairman

Martin Bjäringer Board Member

Isabelle Ducellier Board Member

Kerstin Hessius Board Member

Mats H Nilsson Board Member Nathalie Schuterman Board Member

Anders Slettengren Board Member

Henrik Fischer Acting CEO

Upcoming information dates

The interim report January–June 2014 will be released on August 20, 2014. The interim report January–September 2014 will be released on November 14, 2014. The year-end report for 2014 will be released on February 19, 2015.

For further information, please contact: Henrik Fischer, Acting CEO, telephone +46 8 506 33 700 Magnus Teeling, CFO, telephone +46 8 506 33 700

Björn Borg AB Tulegatan 11 SE-113 53 Stockholm, Sweden www.bjornborg.com

Björn Borg is required to make public the information in this interim report in accordance with the Securities Market Act. The information was released for publication on May 19, 2014 at 7:30 am (CET).

ABOUT THE BJÖRN BORG GROUP

The Group owns the Björn Borg trademark and its core business is underwear. It also offers sportswear and fragrances as well as footwear, luggage & bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2013 amounted to around SEK 1.5 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 496 million in 2013, with 159 employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm since 2007.

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