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Björn Borg

Quarterly Report Nov 10, 2011

3142_10-q_2011-11-10_11a01a32-fc0f-4160-b033-c1742ab4ea29.pdf

Quarterly Report

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Good brand sales during the quarter

JULY 1 – SEPTEMBER 30, 2011

  • The Group's net sales decreased by 6 percent to SEK 160.2 million (171.0). Excluding currency effects, sales were unchanged.
  • The gross profit margin was 50.6 percent (52.6). The change is attributable to the operations of Björn Borg Sport.
  • Operating profit amounted to SEK 33.0 million (51.5). Investments in Björn Borg Sport and the British operations have reduced operating profit according to plan by SEK 5.1 million.
  • Profit after tax amounted to SEK 24.1 million (36.7).
  • Earnings per share amounted to SEK 1.05 (1.46). Fully diluted earnings per share amounted to SEK 1.05 (1.44).
  • Brand sales* (excluding VAT) increased by 9 percent to SEK 551 million (507). Excluding currency effects, sales increased by 11 percent.

JANUARY 1 – SEPTEMBER 30, 2011

  • The Group's net sales decreased by 2 percent to SEK 413.4 million (420.1). Excluding currency effects, sales rose by 5 percent.
  • The gross profit margin was 51.2 percent (52.8). The change is attributable to the operations of Björn Borg Sport.
  • Operating profit amounted to SEK 69.6 million (101.5). Investments in Björn Borg Sport and the British operations have reduced operating profit according to plan by SEK 13.6 million.
  • Profit after tax amounted to SEK 51.2 million (73.2).
  • Earnings per share amounted to SEK 2.27 (2.91). Fully diluted earnings per share amounted to SEK 2.26 (2.87).
  • Brand sales* (excluding VAT) decreased by 1 percent to SEK 1,297 million (1,305). Excluding currency effects, sales increased by 4 percent.

QUOTE FROM THE CEO

"Our brand sales increased by 9 percent during the quarter, and the share generated by smaller markets is growing, in line with our strategy. It is a positive thing that the brand is holding its own in today's tough market climate. Sales and profit were affected by our forward-looking investments as well as by inventory corrections by our partners after generally weaker-than-expected sales in 2011," said CEO Arthur Engel.

SEK thousands July–Sept
2011
July–Sept
2010
Jan–Sept
2011
Jan–Sept
2010
Oct 2010–
Sept 2011
Full-year
2010
Net sales 160.2 171.0 413.4 420.1 529.3 536.0
Gross profit margin, % 50.6 52.6 51.2 52.8 52.3 53.6
Operating profit 33.0 51.5 69.6 101.5 94.1 126.0
Operating margin, % 20.6 30.1 16.8 24.2 17.8 23.5
Profit after tax 24.1 36.7 51.2 73.2 68.8 90.8
Earnings per share, SEK 1.05 1.46 2.27 2.91 2.98 3.61
Earnings per share after dilution, SEK 1.05 1.44 2.26 2.87 2.96 3.57
Brand sales* 551 507 1,297 1,305 1,725 1,733

*Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported wholesale sales.

CEO'S COMMENT

Good brand sales during the quarter

During the third quarter total sales of Björn Borg products increased by 9 percent and adjusted for currency effects by 11 percent. It is a positive thing that the brand is holding its own in today's tough market climate. The fact that our smaller markets continue to raise their share of brand sales is also important to us. This is where our future growth will primarily come from.

At the same time the Group is feeling the effects of lower sales by distributors and retailers earlier in 2011, which fell below expectations. As we previously reported, this has led to an inventory buildup that our partners are working to eliminate. Because our products are fairly independent of seasons and fashion trends, we and our customers are able to adjust inventories without discounting prices, but for Björn Borg it has meant fewer orders for merchandise than we anticipated.

Against the backdrop of the weak retail market in Europe, we consider unchanged Group sales excluding currency effects to be acceptable. Profit is being affected by lower sales and scheduled costs for the future investments we announced earlier. This is especially true of the Björn Borg Sport collection and the Group's operations in England, both of which are developing according to plan.

Continued progress for footwear

Our footwear operations have developed strongly during the year and during the third quarter continued to report fine growth numbers. The licensee has succeeded in raising sales in core markets as well as a growing number of new countries.

During the quarter we opened our own store in the Gallerian mall in Stockholm. This store has a new shop & go-like format that we consider an attractive complement to traditional stores in certain retail environments. Björn Borg stores are important to brand presentation and sales, and we are working continuously to evaluate attractive locations for new stores in Sweden and other markets.

PR campaign with global coverage

Our major PR campaign with John McEnroe and Björn Borg, launched in July during the Wimbledon tournament, has received greater media coverage than we ever could have hoped for. We have received media clippings from around the world that describe the fantastic tennis careers of the two former rivals and their new match to sell the most under wear with their signature on them. This has been great for us and of course is positive for the Björn Borg brand.

Looking ahead, we, like everyone else, are finding it hard to predict what will happen in the retail market. The most important thing for us by far is to stay focused on the long term and act wisely, regardless of current market conditions. And to take advantage of the opportunities we have for continued growth and profitability.

Arthur Engel, Chief Executive Officer

OPERATIONS

Brand sales

Brand sales (excluding VAT) increased by 9 percent to SEK 551 million (507) in the third quarter and decreased by just under 1 percent to SEK 1,297 million (1,305) in the first nine months of the year. Adjusted for currency effects in the form of a stronger SEK, brand sales rose by 11 percent in the third quarter and by 4 percent in the first nine months.

Product areas during the first nine months of 2011

The underwear product area had a good third quarter, with brand sales rising by 5 percent. For the first nine months, however, cumulative brand sales decreased by 6 percent compared with the same period in 2010. Underwear accounted for 64 percent (68) of brand sales during the period.

Sales in the licensed footwear product area rose by 60 percent for the first nine months as a whole.

Other licensed products reported mixed results, with sportswear and eyewear reporting decreases, while bags and fragrances were nearly unchanged. In total, licensed product sales rose by 11 percent during the first nine months of the year, mainly due to the increase in the footwear product area.

Brand sales* of Björn Borg products Jan-Sept 2011. Total SEK 1,297 million (1,305)

* Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported wholesale sales.

** Underwear: Men's and women's underwear, swimwear, socks and adjacent products. Licensed products: Footwear, bags, fragrances, eyewear and sportswear.

Markets during the first nine months of 2011

Brand sales in smaller markets increased during the first nine months of the year to 14 percent (10) of total brand sales. Among larger markets, Belgium reported strong growth and Sweden noted an increase during the period. Declines were posted in Norway, Denmark and the Netherlands. The Netherlands saw a recovery during the third quarter, however, after a weaker first half-year. Among smaller markets, Finland, Germany and Austria continued to post strong sales trends.

Reporting of brand sales by the new distributors in Italy and France began during the third quarter, although they are starting their sales from a low level.

During the period the Group expanded its own footwear distribution to include the Baltic countries.

Björn Borg stores

A new store was opened in Oostende, Belgium, during the quarter. A Group-owned store was opened in the Gallerian mall in Stockholm, while two Dutch stores were closed during the quarter. As of September 30 the total number of Björn Borg stores was 54 (46), of which 13 (10) are Group-owned.

Björn Borg Sport

Since January 2011 Björn Borg has a subsidiary, Björn Borg Sport, for production of fashionable and functional sportswear together with the Dutch distributor. The creation of a separate, Netherlands-based clothing business is another element in the strategy to focus on the core business – underwear – in Stockholm. The new company builds on the Dutch clothing concept within Björn Borg, where an established business with broad-based experience has successfully managed the women's clothing company on a licensed basis. The clothing collections, both women's and men's, mainly focus on functional yet distinctly fashionable sportswear. The products are sold to distributors in Björn Borg's existing markets, with an initial emphasis on larger markets.

THE GROUP'S DEVELOPMENT

Sales and operating profit decreased during the third quarter.

Sales

Third quarter, July–September 2011

Group sales during the third quarter amounted to SEK 160.2 million (171.0), a decrease of 6 percent. Excluding currency effects, net sales were unchanged. The product company's lower order volumes for the Christmas collection, which were recognized as revenue during the third quarter, were due to inventory corrections by distributors and retailers and were the single biggest reason for the decline. The establishment of Björn Borg Sport has contributed positively to sales compared with the previous year. Wholesale and retail sales both rose. On the brand side, external revenues were slightly higher as a result of higher brand sales during the quarter.

Nine-month period, January–September 2011

Group sales during the first nine months of the year amounted to SEK 413.4 million (420.1), a decrease of 2 percent. Excluding currency effects, net sales increased by 5 percent. Lower sales volumes for the Christmas collection from the product company during the third quarter, related to inventory corrections by distributors and retailers, were the biggest reason for the decline. The establishment of Björn Borg Sport contributed positively to the increase, while the Group's footwear sales decreased. Wholesale operations and the Group's retail sales both rose, while the brand side posted slightly lower external revenues, in line with slightly lower brand sales during the period.

Profit

Third quarter, July–September 2011

The gross profit margin for the third quarter decreased to 50.6 percent (52.6). The margin within Björn Borg Sport is lower than in other operations, which contributed negatively to the Group's total margin. Excluding Björn Borg Sport, the margin instead would have risen slightly compared with the same period last year.

Operating profit decreased during the quarter by 36 percent to SEK 33.0 million (51.5) with an operating margin of 20.6 percent (30.1). The investments in Björn Borg Sport and the British operations reduced operating profit according to plan by SEK 3.9 million and SEK 1.2 million, respectively. Hence, operating profit net of these investments was SEK 38.1 million. Profit before tax decreased to SEK 32.7 million (49.8).

The new company Björn Borg Sport raised operating expenses by SEK 7.0 million (minority share SEK 3.4 million), of which SEK 3.1 million are one-off expenses in 2011. Excluding Björn Borg Sport and England, the Group's operating expenses were unchanged compared with the same period in 2010.

Nine-month period, January–September 2011

The gross profit margin decreased during the first nine months of the year to 51.2 percent (52.8). As mentioned above, Björn Borg Sport contributed negatively to the Group's total margin. Excluding Björn Borg Sport, the margin instead would have risen slightly compared with the same period last year.

Operating profit decreased during the period by 31 percent to SEK 69.6 million (101.5) with an operating margin of 16.8 percent (24.2). The investments in Björn Borg Sport and the British operations reduced operating profit according to plan by SEK 10.1 million and SEK 3.5 million, respectively. Hence, operating profit net of these investments was SEK 83.2 million. Profit before tax decreased to SEK 69.6 million (99.9).

The new company Björn Borg Sport raised operating expenses by SEK 19.5 million (minority share SEK 9.5 million), of which SEK 9.3 million are one-off expenses limited to 2011. Further investments in personnel and the operations in the British market have led to higher operating expenses. Excluding Björn Borg Sport and England, the Group's operating expenses decreased slightly compared with the same period in 2010.

Sales, SEK thousands
January–September
Operating profit, SEK thousands
January–September
Operating margin
January–September
Business segment Revenue source 2011 2010 2011 2010 2011 2010
Brand Royalties 63,839 70,489 16,971 19,632 27% 28%
Product development Products 296,494 320,732 29,413 56,402 10% 18%
Wholesale operations Wholesale revenues 175,116 155,568 29,709 30,221 17% 19%
Retail Retailers 40,776 37,564 –6,530 –4,763 –16% –13%
Less internal sales –162,816 –164,206
Total 413,408 420,147 69,563 101,492 17% 24%

Development by business segment

The Group consists of ten companies that operate under the Björn Borg brand on every level from product development to wholesaling and consumer sales in its own Björn Borg stores.

As of January 1, 2011 the company has streamlined the segment previously called "Brand and other," which also included the Parent Company's sales and expenses. The segment is now called "Brand" and comprises only brandrelated operations, which the company believes provides a clearer description of this segment and is in line with the Group's internal reporting. The Parent Company's income statement has been divided by segment based on various distribution keys; 2010 figures have been restated in accordance with this new basis of distribution. Moreover, the U.S. operations, which today are limited to e-commerce, have been shifted from Wholesale to Retail, similar to the international e-commerce operations that are already part of the Retail segment.

Brand

The Brand segment primarily consists of royalty revenue and expenses associated with the brand.

Net sales during the period January–September reached SEK 63.8 million (70.5), a decrease of 9 percent. External sales amounted to SEK 37.9 million (39.2). The decrease was due to, among other things, lower brand sales during the period.

Operating profit amounted to SEK 17.0 million (19.6), a decrease of 13 percent for the period. The operating profit was a consequence of the lower net sales in the segment. Operating expenses are in line with the same period in 2010.

Product development

The Björn Borg Group has global responsibility for development, design and production of underwear and adjacent products, as well as functional sportswear through Björn Borg Sport.

The business segment's net sales amounted to SEK 296.5 million (320.7) during the period January–September, a decrease of 8 percent. External sales amounted to SEK 200.5 million (225.2), a decrease of 11 percent compared with the same period in 2010. Weak sales of the Christmas collection, due to inventory corrections by distributors and retailers, reduced sales for the period, while Björn Borg Sport contributed positively. A weaker U.S. dollar has significantly affected sales in a negative direction.

Operating profit decreased to SEK 29.4 million (56.4) as a result of lower sales primarily during the third quarter as well as increased expenses for Björn Borg Sport. A weaker U.S. dollar has also adversely affected operating profit.

Wholesale operations

The Björn Borg Group is the exclusive wholesaler for underwear and adjacent products in Sweden and England as well as for footwear in Sweden, Finland and the Baltic countries.

Net sales in wholesale operations increased by 13 percent during the period January–September to SEK 175.1 million (155.6). External sales amounted to SEK 136.2 million (120.6).

Operating profit amounted to SEK 29.7 million (30.2). A weaker USD has affected gross profit and operating profit positively, while the investment in the British operations has raised operating expenses.

Retail

The Björn Borg Group owns and operates eleven stores in the Swedish market that sell underwear, adjacent products, footwear and licensed products. Additionally, Björn Borg operates two factory outlets as well as a web shop in the U.S. and one for international sales.

Net sales in Retail amounted to SEK 40.8 million (37.6) during the period January–September, an increase of 9 percent. External sales increased by 11 percent to SEK 38.8 million (35.1). Björn Borg stores reported a positive sales trend, while the outlets declined slightly. For comparable Björn Borg stores, sales fell by 3 percent. E-commerce noted continued sales growth, but from a low level.

The operating loss for the half-year amounted to SEK 6.5 million, against a year-earlier loss of SEK 4.8 million, partly due to increased operating expenses from the web venture and the opening of three new Group-owned stores during the nine-month period.

Intra-Group sales

Intra-Group sales amounted to SEK 162.8 million (164.2) for the period.

SEASONAL VARIATIONS

The Björn Borg Group is active in an industry with seasonal variations. Sales and earnings vary by quarter. With the current product mix, the second quarter is generally the weakest in terms of profit. See the figure on quarterly net sales and operating profit on page 4.

INVESTMENTS AND CASH FLOW

Cash flow from operating activities in the Group amounted to SEK 5.2 million (13.1) for the first nine months of the year. Large shipments from factories at the end of the period led to an increase in working capital tied up in inventory and accounts receivable as well as a decrease in tied-up capital through increased accounts payable compared with December 31, 2010. The company does not believe that credit risk has risen as a result of the increased accounts receivable as of the closing date. Net tied-up working capital has increased by SEK 53.3 million in 2011, compared with an increase of SEK 58.7 million in the same period in 2010. Although inventories grew slightly due to the stock in new stores opened during the year as well as the recently launched British operations, they remain nearly unchanged compared with the same date in 2010. The company is working actively to balance inventories and reduce tied-up capital. Accounts receivable have increased by SEK 1.0 million since September 30, 2010.

Total investments in tangible and intangible non-current assets amounted to SEK 18.1 million (6.8) for the period, the large part of which relates to the establishment of Björn Borg Sport in the Netherlands and store renovations.

FINANCIAL POSITION AND LIQUIDITY

The Björn Borg Group's cash & cash equivalents and shortterm investments amounted to SEK 86.8 million (168.2) at the end of the period. During the first nine months cash & cash equivalents decreased by SEK 123.8 million, compared with a year-earlier decrease of SEK 143.3 million. This is mainly due to the distribution to shareholders of SEK 130.8 million (125.7) during the period. The equity/assets ratio was 70.2 percent (73.1).

COMMITMENTS AND CONTINGENT LIABILITIES

No changes were made with regard to pledged assets and contingent liabilities compared with December 31, 2010.

PERSONNEL

The average number of employees in the Group during the period January–September 2011 was 119 (99), of whom 72 (63) were women.

TRANSACTIONS WITH RELATED PARTIES

Board member Fabian Månsson has acquired 4 percent of the shares in the subsidiary Björn Borg Sport during the first nine months of the year. No transactions have otherwise been executed with related parties.

SIGNIFICANT RISKS AND UNCERTAINTIES

In its operations, the Björn Borg Group is exposed to risks and uncertainties. Other than an increased currency exposure resulting from the establishment of the new subsidiary in the Netherlands, information on the Group's risks and uncertainties can be found on pages 37–38 and in note 3 in the annual report 2010.

EVENTS AFTER THE BALANCE SHEET DATE

There are no significant events to report following the conclusion of the report period.

NOMINATION COMMITTEE

In accordance with the resolution of the Annual General Meeting, Björn Borg's Nomination Committee for the 2012 AGM will be appointed by having the Chairman of the Board contact each of the company's four largest shareholders based on voting rights as of August 31, 2011. Björn Borg's Nomination Committee for the 2012 AGM is as follows:

  • Fredrik Lövstedt, Chairman of the Board;
  • Mats Nilsson, representing himself as a shareholder;
  • Kerstin Stenberg, representing the Swedbank Robur funds;
  • Per Trygg, representing the SEB funds.

ANNUAL GENERAL MEETING

The Annual General Meeting for the financial year 2011 will be held in Stockholm on May 3, 2012.

PARENT COMPANY

Björn Borg AB (publ) is primarily engaged in intra-Group activities. The company also owns 100 percent of the shares in Björn Borg Brands AB, Björn Borg Footwear AB, Björn Borg Inc. and Björn Borg Services AB (dormant). In addition, the company owns 80 percent of the shares in Björn Borg UK and 51 percent of the shares in Björn Borg Sport BV.

The Parent Company's net sales for the third quarter amounted to SEK 12.1 million (11.4). During the first nine months of the year the Parent Company's net sales amounted to SEK 30.3 million (29.7).

The loss before tax amounted to SEK 8.6 million for the third quarter (against a year-earlier loss of SEK 7.9 million) and SEK 28.6 million for the first nine months (against a year-earlier loss of SEK 28.8 million). Cash & cash equivalents and short-term investments amounted to SEK 41.6 million (141.7) on September 30, 2011. Investments in tangible and intangible non-current assets for the period amounted to SEK 1.8 million (0.7).

NUMBER OF SHARES

Björn Borg currently has 25,148,384 shares outstanding.

FINANCIAL OBJECTIVES

The financial objectives of Björn Borg's operations for the period 2010–2014 are as follows:

  • Average annual organic growth of at least 10 percent
  • An average annual operating margin of at least 20 percent
  • An annual dividend of at least 50 percent of net profit
  • Long-term cash reserves equivalent to 10–20 percent of annual sales

Comments to the financial objectives:

The long-term objective will be achieved if established markets grow slightly below the average growth target and new markets provide stronger growth. At the start of the period sales growth could fall below the target, since several new markets are being added.

Surplus liquidity generated by meeting the new financial objectives will be distributed gradually over the forecast period, starting in 2010.

Operating investments are expected to fall in the range of 2–5 percent of net sales depending on the addition of any new Björn Borg stores.

ACCOUNTING PRINCIPLES

This interim report has been prepared in accordance with the Annual Accounts Act, RFR 1 Additional Accounting Regulations for Consolidated Groups (December 2010) and IAS 34 Interim Financial Reporting, and for the Parent Company in accordance with the Annual Accounts Act and RFR 2 Accounting in Legal Entities (December 2010).

The same accounting and valuation principles have been applied during the year as in 2010, as described on page 47 of the annual report 2010, with the exceptions indicated below.

The new and revised IFRS and the interpretations from IFRIC applied by the Group as of January 1, 2011 have not had a significant impact on the Group's results or financial position.

AUDIT REPORT

This interim report has been reviewed by the company's auditors. Their review report can be found on page 12.

OUTLOOK 2011

As a policy, the company does not issue earnings forecasts.

CONSOLIDATED INCOME AND TOTAL COMPREHENSIVE INCOME

Condensed

SEK thousands July–Sept
2011
July–Sept
2010
Jan–Sept
2011
Jan–Sept
2010
Oct 2010–
Sept 2011
Full-year
2010
Net sales 160,150 170,998 413,408 420,147 529,301 536,040
Cost of goods sold –79,149 –81,135 –201,732 –198,167 –252,409 –248,844
Gross profit 81,001 89,863 211,676 221,979 276,892 287,196
Distribution expenses –31,338 –25,571 –93,225 –79,022 –120,845 –106,643
Administrative expenses –13,285 –9,461 –39,037 –30,932 –49,142 –41,037
Development expenses –3,402 –3,315 –9,851 –10,533 –12,829 –13,511
Operating profit 32,976 51,516 69,563 101,492 94,076 126,005
Net financial items –312 –1,744 36 –1,647 –327 –2,010
Profit before tax 32,664 49,772 69,599 99,845 93,749 123,995
Tax –8,592 –13,110 –18,410 –26,651 –24,991 –33,232
Profit for the period 24,072 36,662 51,189 73,194 68,758 90,763
Profit attributable to:
Parent Company's shareholders 26,320 36,642 57,098 73,174 74,821 90,897
Minority interests –2,248 21 –5,909 20 –6,063 –134
Other comprehensive income
Translation adjustments for foreign operations –370 417 –430 221 –398 253
Total comprehensive income for the period 23,702 37,080 50,759 73,416 68,360 91,017
Total comprehensive income for the period attributable to
Parent Company's shareholders 25,950 37,059 56,668 73,396 74,423 91,151
Minority interests –2,248 21 –5,909 20 –6,063 –134
Earnings per share, SEK 1.05 1.46 2.27 2.91 2.98 3.61
Earnings per share after dilution, SEK 1.05 1.44 2.26 2.87 2.96 3.57
Number of shares 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384
Weighted average number of shares 24,148,384 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384
Effect of dilution* 0 319,875 138,222 340,753 119,287 321,818
Weighted average number of shares after full dilution 25,148,384 25,468,259 25,286,606 25,489,137 25,267,671 25,470,202

* Björn Borg has an incentive program, 2008:2, based on warrants in Björn Borg. For more detailed information, see page 53 of the annual report 2010.

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

Condensed

SEK thousands Sept 30
2011
Sept 30
2010
Dec 31
2010
Non-current assets
Goodwill 13,944 13,944 13,944
Trademarks 187,532 187,532 187,532
Other intangible assets 5,815 7,371 6,858
Tangible non-current assets 11,473 8,588 7,808
Deferred tax assets 6,438 9,046 6,438
Total non-current assets 225,202 226,481 222,580
Current assets
Inventories, etc. 38,570 37,330 26,239
Accounts receivable 96,133 95,087 50,993
Other current receivables 48,592 31,553 34,351
Short-term investments 16,291 15,000 35,567
Cash & cash equivalents 70,467 153,174 194,275
Total current assets 270,053 332,143 341,425
Total assets 495,255 558,624 564,005
Equity and liabilities
Equity 347,704 408,629 427,276
Deferred tax liabilities 50,898 42,546 48,189
Other non-current liabilities 30,357 36,265 34,724
Accounts payable 20,790 28,904 9,987
Other current liabilities 45,506 42,280 43,829
Total equity and liabilities 495,255 558,624 564,005

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

Condensed

SEK thousands Equity attributable to
Parent Company's
shareholders
Non-
controlling
interests
Total
equity
Opening balance, January 1, 2010 460,842 114 460,956
Total comprehensive income for the period 73,396 20 73,416
Dividend for 2009 –125,742 –125,742
Closing balance, September 30, 2010 408,496 134 408,629
Opening balance, January 1, 2010 460,842 114 460,956
Total comprehensive income for the year 91,150 –134 91,017
Dividend for 2009 –125,742 –125,742
Non-controlling interests that arose through formation of subsidiaries 1,046 1,046
Closing balance, December 31, 2010 426,250 1,026 427,276
Opening balance, January 1, 2011 426,250 1,026 427,276
Total comprehensive income for the year 56,668 –5,909 50,759
Distribution 2010 –130,772 –130,772
Non-controlling interests that arose through formation of subsidiaries 438 438
Closing balance, September 30, 2011 352,147 –4,444 347,704

CONSOLIDATED STATEMENT OF CASH FLOWS

Condensed
SEK thousands July–Sept
2011
July–Sept
2010
Jan–Sept
2011
Jan–Sept
2010
Full-year
2010
Cash flow from operating activities
Before change in working capital 28,525 41,772 58,495 71,868 99,092
Change in working capital –25,222 –42,756 –53,318 –58,739 –26,733
Cash flow from operating activities 3,303 –984 5,177 13,129 72,359
Investments in intangible non-current assets –3,378 –973 –10,103 –4,834 –4,878
Investments in tangible non-current assets –2,288 –31 –7,975 –1,946 –2,498
Investments in financial non-current assets –9,046 –9,046
Sale of tangible non-current assets 436 161
Investments in short-term investments –15,000 –1,701 –15,000 –35,567
Sale of short-term investments 20,977 20,977
Reversal of deferred tax assets 2,608
Cash flow from investing activities 15,311 –16,004 1,634 –30,826 –49,220
Dividend/distribution –130,772 –125,742 –125,742
Amortization of loans 441 441 --
Cash flow from financing activities 441 –130,331 –125,742 –125,742
Cash flow for the period 19,055 –16,988 –123,520 –143,439 –102,603
Cash & cash equivalents at beginning of period 52,259 169,986 194,275 296,484 296,484
Exchange rate difference in cash & cash equivalents –847 176 –288 129 394
Cash & cash equivalents at end of period 70,467 153,174 70,467 153,174 194,275

KEY FIGURES

Group
SEK thousands July–Sept
2011
July–Sept
2010
Jan–Sept
2011
Jan–Sept
2010
Oct 2010–
Sept 2011
Full-year
2010
Gross profit margin, % 50.6 52.6 51.2 52.8 52.3 53.6
Operating margin, % 20.6 30.1 16.8 24.2 17.8 23.5
Profit margin, % 20.4 29.1 16.8 23.8 17.7 23.1
Return on capital employed, % 23.3 25.0 23.3 25.0 23.3 25.7
Return on average equity, % 19.8 20.2 19.8 20.2 19.8 20.5
Profit attributable to Parent Company's shareholders 26,320 36,642 57,098 73,174 74,821 90,897
Equity/assets ratio, % 70.2 73.1 70.2 73.1 70.2 75.8
Equity per share, SEK 13.83 16.25 13.83 16.25 13.83 16.99
Investments in intangible non-current assets 3,378 973 10,103 4,834 10,147 4,878
Investments in tangible non-current assets 2,288 31 7,975 1,946 8,527 2,498
Investments in financial non-current assets 9,046 9,046
Depreciation and impairment losses for the period –4,938 –1,665 –14,741 –5,377 –16,500 –7,136
Average number of employees 119 99 119 99 120 100

SUMMARY BY SEGMENT

Group
SEK thousands July–Sept
2011
July–Sept
2010
Jan–Sept
2011
Jan–Sept
2010
Oct 2010–
Sept 2011
Full-year
2010
Operating revenue
Brand
External revenue 17,040 16,846 37,925 39,236 48,270 49,582
Internal revenue 9,531 12,566 25,914 31,253 34,735 40,074
26,571 29,412 63,839 70,489 83,005 89,655
Product development
External revenue 73,454 92,477 200,459 225,189 246,406 271,135
Internal revenue 36,537 45,038 96,035 95,543 124,353 123,861
109,991 137,516 296,494 320,732 370,759 394,997
Wholesale
External revenue 52,573 46,981 136,202 120,648 181,001 165,447
Internal revenue 14,578 13,459 38,914 34,921 53,497 49,503
67,151 60,440 175,116 155,568 234,498 214,950
Retail
External revenue 17,083 14,694 38,823 35,074 53,624 49,876
Internal revenue 578 560 1,953 2,489 3,426 3,963
17,661 15,255 40,776 37,564 57,050 53,839
Less internal sales –61,224 –71,624 –162,816 –164,206 –216,011 –217,401
Operating revenue 160,150 170,998 413,408 420,147 529,301 536,040
Operating profit
Brand 10,351 10,817 16,971 19,632 20,395 23,057
Product development 11,181 27,600 29,413 56,402 40,259 67,249
Wholesale 11,882 13,197 29,709 30,221 36,845 37,356
Retail –438 –98 –6,530 –4,763 –3,423 –1,657
Operating profit 32,976 51,516 69,563 101,492 94,076 126,005

QUARTERLY DATA

Group
SEK thousands Q3
2011
Q2
2011
Q1
2011
Q4
2010
Q3
2010
Q2
2010
Q1
2010
Q4
2009
Net sales 160,150 101,937 151,321 115,893 170,998 100,770 148,379 102,247
Gross profit margin, % 50.6 53.3 50.4 56.3 52.6 55.1 51.6 55.7
Operating profit 32,976 8,190 28,398 24,513 51,516 13,939 36,037 19,427
Operating margin, % 20.6 8.0 18.8 21.2 30.1 13.8 24.3 19.0
Profit after financial items 32,664 8,903 28,033 24,150 49,772 14,644 35,429 19,712
Profit margin, % 20.4 8.7 18.5 20.8 29.1 14.5 23.9 19.3
Earnings per share, SEK 1.05 0.33 0.89 0.70 1.46 0.43 1.03 0.54
Earnings per share after dilution, SEK 1.05 0.33 0.88 0.70 1.44 0.42 1.01 0.53
Number of Björn Borg stores at end of period 54 54 50 47 46 46 46 46
of which Björn Borg-owned stores 13 12 10 10 10 10 10 10
Brand sales 551,267 314,967 431,029 428,234 506,572 338,253 460,156 410,053 *

* Because brand sales for the full-year 2009 have been changed to correct the previously reported figure, quarterly brand sales for 2009 have been updated.

Previously reported figure: Q4 2009 = SEK 422,121,000

PARENT COMPANY INCOME STATEMENT

Condensed

SEK thousands July–Sept
2011
July–Sept
2010
Jan–Sept
2011
Jan–Sept
2010
Oct 2010–
Sept 2011
Full-year
2010
Net sales 12,123 11,414 30,290 29,707 46,401 45,818
Cost of goods sold –31 –102 –400 –228 –540 –368
Gross profit 12,092 11,312 29,890 29,478 45,861 45,450
Distribution expenses –10,407 –10,275 –31,437 –34,642 –41,538 –44,742
Administrative expenses –4,003 –3,952 –12,091 –13,324 –15,976 –17,208
Development expenses –1,601 –1,581 –4,837 –5,329 –6,390 –6,883
Operating profit/loss –3,919 –4,496 –18,475 –23,816 –18,043 –23,383
Dividend from subsidiary 100,000 100,000
Net financial items –4,700 –3,439 –10,089 –4,947 –12,970 –7,829
Profit before tax –8,619 –7,935 –28,564 –28,763 68,987 68,788
Appropriations 818 818
Tax 2,267 2,087 7,512 7,525 7,999 8,011
Profit for the period –6,352 –5,848 –21,052 –21,238 77,804 77,617
Other comprehensive income
Total comprehensive income for the period –6,352 –5,848 –21,052 –21,238 77,804 77,617

PARENT COMPANY BALANCE SHEET

Condensed
SEK thousands Sept 30
2011
Sept 30
2010
Dec 31
2010
Non-current assets
Intangible non-current assets 1,336 1,803 1,686
Tangible non-current assets 3,367 3,171 2,830
Shares in Group companies 321,227 316,585 320,771
Total non-current assets 325,930 321,559 325,287
Current assets
Receivables from Group companies 95,736 87,542 47,801
Current receivables 13,762 12,790 4,597
Short-term investments 16,291 15,000 35,567
Cash & cash equivalents 25,262 126,701 181,742
Total current assets 151,051 242,033 269,707
Total assets 476,981 563,593 594,994
Equity and liabilities
Equity 37,351 67,758 189,174
Untaxed reserves 6,540 7,359 6,540
Amounts owed to Group companies 424,064 476,243 383,256
Accounts payable 1,637 1,853 2,913
Other current liabilities 7,389 10,380 13,111
Total equity and liabilities 476,981 563,593 594,994

PARENT COMPANY STATEMENT OF CHANGES IN EQUITY

Condensed

SEK thousands Jan–Sept
2011
Jan–Sept
2010
Full–year
2010
Opening balance 189,174 214,738 214,738
Dividend/distribution –130,772 –125,742 –125,742
Group contributions 30,611
Tax effect of Group contributions –8,050
Total comprehensive income for the period –21,052 –21,238 77,617
Closing balance 37,351 67,758 189,174

DEFINITIONS

Gross profi t margin

Net sales less cost of goods sold divided by net sales.

Operating margin

Operating profit as a percentage of net sales.

Profi t margin

Profit before tax as a percentage of net sales.

Equity/assets ratio Equity as a percentage of total assets.

Return on capital employed

Profit after financial items (over a rolling 12-month period) plus financial expenses as a percentage of average capital employed.

Return on equity

Net profit (over a rolling 12-month period) according to the income statement as a percentage of average equity. Average equity is calculated by adding equity at January 1 to equity at December 31 and dividing by two.

Earnings per share

Earnings per share in relation to the weighted average number of shares during the period.

Earnings per share after dilution

Earnings per share adjusted for any dilution effect.

Brand sales

Estimated total sales of Björn Borg products at the consumer level, excluding VAT, based on reported wholesale sales.

The Board of Directors and the CEO certify that the interim report provides a true and fair overview of the operations, financial position and results of the Parent Company and the Group and describes the material risks and uncertainties faced by the Parent Company and the companies in the Group.

Stockholm, November 10, 2011

Fredrik Lövstedt Chairman

Nils Vinberg Vice Chairman

Monika Elling Board Member Kerstin Hessius Board Member

Fabian Månsson Board Member

Mats H Nilsson Board Member

Vilhelm Schottenius Board Member

Michael Storåkers Board Member

Arthur Engel President and CEO

ABOUT THE BJÖRN BORG GROUP

The Group, which owns the Björn Borg trademark, is focused on underwear. Through licensees it also offers clothing, footwear, bags, eyewear and fragrances. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales through its own Björn Borg stores. Total sales of Björn Borg products in 2010 amounted to about SEK 1.7 billion at the consumer level, excluding VAT. Group net sales amounted to SEK 536 million in 2010, with 100 employees. The Björn Borg share is listed on NASDAQ OMX Nordic in Stockholm since 2007.

REVIEW REPORT

Introduction

We have reviewed the interim report for Björn Borg AB (publ) for the period January 1 to September 30, 2011. The Board of Directors and the President are responsible for the preparation and presentation of this interim report in accordance with IAS 34 and the Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our review.

Scope of review

We conducted our review in accordance with the Standard on Review Engagements (SÖG) 2410 "Review of Interim Financial Information Performed by the Independent Auditor of the Entity." A review consists of making inquiries, primarily of persons responsible for financial and accounting matters, and applying analytical and other review procedures.

A review is substantially less in scope than an audit conducted in accordance with the International Standards of Auditing (ISA) and other generally accepted auditing practices. The procedures performed in a review do not enable us to obtain a level of assurance that would make us aware of all significant matters that might be identified in an audit. Therefore, the conclusion expressed based on a review does not give the same level of assurance as a conclusion expressed based on an audit.

Conclusion

Based on our review, nothing has come to our attention that causes us to believe that the interim report is not, in all material aspects, prepared in accordance with IAS 34 and the Annual Accounts Act for the Group and in accordance with the Annual Accounts Act for the Parent Company.

Stockholm, November 10, 2011 Deloitte AB

Fredrik Walméus Authorized Public Accountant

Upcoming information dates

The year-end report for 2011 will be released on February 9, 2012. The annual report will be published in March 2012. The interim report January–March 2012 will be released on May 3, 2012. The Annual General Meeting for 2012 will be held on May 3, 2012.

For further information, please contact: Arthur Engel, President and CEO, telephone +46 8 506 33 700 Magnus Teeling, CFO, telephone +46 8 506 33 700

Björn Borg AB Götgatan 78 SE-118 30 Stockholm, Sweden www.bjornborg.com

Björn Borg is required to make public the information in this report in accordance with the Securities Market Act. The information was released for publication on November 10, 2011 at 7:30 am (CET).

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