Björn Borg

Prospectus • May 3, 2012

Stockholm,!Sweden,!May!3, 2012

Press release

Björn!Borg!publishes!prospectus!and!applies!for!listing!of!issued! bond!loan!on!NASDAQ!OMX!Stockholm

On!March!30,!2012,!Björn!Borg!AB!(publ)!announced!that!the!company!had!issued!a!fiveFyear,!unsecured,!bond! loan!of!SEK!200!million. In!accordance!with!the!terms!and!conditions!of!the!bond!loan,!Björn!Borg!has! undertaken!to!apply!for!listing!of!the!bonds!on!NASDAQ!OMX!Stockholm.!In!connection!with!listing!of!the! bonds,!Björn!Borg!has!prepared!a!prospectus.

The!prospectus!has!been!approved!by!the!Swedish!Financial!Supervisory!Authority!and!Björn!Borg has!applied! for!listing!of!the!bonds!on!NASDAQ!OMX!Stockholm.

The!prospectus!is!now!published!on!Björn!Borg's!webpage!www.bjornborg.se and!will!be!made!available!on!the! Swedish!Financial!Supervisory!Authority's!webpage!www.fi.se.!The!information!is!only!available!in!Swedish.

The!announcement!of!the!prospectus!and!the!application!for!listing!of!the!bonds!on!NASDAQ!OMX!Stockholm! is!a!consequence!of!the!terms!and!conditions!of!the!bond!loan!and!is!not!in!any!part!an!offer!from!Björn!Borg! to!subscribe!for!or!acquire!bonds.

For!further information,!please!contact:

Fredrik!Lövstedt,!Chairman!of!the!Board,!telephone +46F708F59!54!80,!fredrik.lovstedt@bjornborg.com Arthur!Engel,!CEO,!telephone!+46F8F506!33 700,!arthur.engel@bjornborg.com Magnus Teeling,!CFO, telephone!+46F8F506!337!64,!magnus.teeling@bjornborg.com

Björn Borg AB Tulegatan 11 SE-113 53 Stockholm, Sweden www.bjornborg.com

Björn Borg is required to make public this information in accordance with the Swedish Securities Market Act and/or the Financial Instruments Trading Act. The information was released for publication on May 3, 2012 at 10.30 a.m. (CET).

The!Group!owns!the!Björn!Borg!trademark!and!its!core!business!is!underwear.!It!also!offers!sports!wear,!footwear,!bags,!eyewear!and! fragrances!through!license.!Björn!Borg!products!are!sold!in!around!twenty!markets,!of!which!Sweden!and!the!Netherlands!are!the!largest.! The!Björn!Borg!Group!has operations!at!every!level!from!branding!to!consumer!sales!in!its!own!Björn!Borg!stores.!Total!sales!of!Björn!Borg! products!in!2011!amounted!to!around!SEK!1.7!billion,!excluding!VAT,!at!the!consumer!level.!Group!net!sales!amounted!to!SEK!537!million!as! per December!31,!2011,!with!131!employees.!The!Björn!Borg!share!has!been!listed!on!NASDAQ!OMX!Nordic!in!Stockholm!since!2007.