Björn Borg

Major Shareholding Notification • Oct 28, 2013

Issuer Björn Borg AB

Holder

SEB Asset Management S.A.

Instrument

Instrument	Shares SE0005188349
Before the transaction
Shares	1,586,200
Voting rights	1,586,200
Transaction
Reason for major shareholding notification Sell
Date	25/10/2013
Limit for number of shares	5 %
Limit for number of votes	5 %
After the transaction
Quantity
Shares	953,942
Directly held voting rights	953,942
Indirectly held voting rights	0
Percentage
Directly held shares	3.79 %
Directly held voting rights	3.79 %
Indirectly held voting rights	0 %

Resulting distribution of total holdings

	Percentage of voting rights:	Number of underlying shares:
Shares
Instruments - FITA Ch. 4, section 2, first paragraph, line 2 Instruments - FITA Ch. 4, section 2, first paragraph, line 3
- Physically settled - Cash settled
Total
Group total holdings
Voting rights 953,942
Percentage of voting rights 3.79
Published
28/10/2013 17:00
Contact Name Alina Zaharcenko Phone +46 8 52229610

rapportering@fi.se Tfn 08-408 980 37 Fax 08-24 39 25