Björn Borg

Major Shareholding Notification • Apr 14, 2010

Issuer Björn Borg AB

Holder

Fjärde AP-fonden

Instrument

Instrument	Aktier
Before the transaction
Shares	1,266,241
Voting rights	1,266,241
Transaction
Reason for major shareholding notification Sell
Date	13/04/2010
Limit for number of shares	5 %
Limit for number of votes	5 %
After the transaction
Quantity
Shares	1,244,796
Directly held voting rights	1,244,796
Indirectly held voting rights	0
Percentage
Directly held shares	4.95 %
Directly held voting rights	4.95 %
Indirectly held voting rights	0 %

Resulting distribution of total holdings

Shares	Percentage of voting rights:	Number of underlying shares:
Instruments - FITA Ch. 4, section 2, first paragraph, line 2 Instruments - FITA Ch. 4, section 2, first paragraph, line 3
- Physically settled - Cash settled
Total
Group total holdings Voting rights 1,244,796 Percentage of voting rights 4.95
Published 14/04/2010 11:38 Contact Name Jannis Kitsakis Phone 08-7879693	Email jannis.kitsakis@ap4.se

rapportering@fi.se Tfn 08-408 980 37 Fax 08-24 39 25