Björn Borg — Major Shareholding Notification 2010

May 17, 2010

Issuer Björn Borg AB

Holder

SEB Asset Management S.A.

Instrument

Instrument	Aktie SE0001289190
Before the transaction
Shares	230,200
Voting rights	230,200
Transaction
Reason for major shareholding notification Share loan
Date	14/05/2010
Limit for number of shares	5 %
Limit for number of votes	5 %
After the transaction
Quantity
Shares	1,430,200
Directly held voting rights	1,430,200
Indirectly held voting rights	0
Percentage
Directly held shares	5.68705 %
Directly held voting rights	5.68705 %
Indirectly held voting rights	0 %

Resulting distribution of total holdings

	Percentage of voting rights:	Number of underlying shares:
Shares
Instruments - FITA Ch. 4, section 2, first paragraph, line 2
Instruments - FITA Ch. 4, section 2, first paragraph, line 3
- Physically settled
- Cash settled
Total
Published
17/05/2010 12:29
Contact
Name Annelie Andersson
Phone 08-522 29609	Email annelie.andersson@seb.se

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