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Björn Borg

Earnings Release Feb 18, 2009

3142_10-k_2009-02-18_c755d270-a517-47af-b777-becaac9b1e28.pdf

Earnings Release

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Higher full-year sales – weaker finish

Fourth quarter, October 1 – December 31, 2008

  • Brand sales* decreased by 9 percent to SEK 594 million (651).
  • The Group's net sales decreased by 6 percent to SEK 131.2 million (139.8).
  • The gross profit margin was 54.1 percent (53.8).
  • Operating profit decreased by 38 percent to SEK 26.0 million (42.3). Before non-recurring costs operating profit was SEK 31,0 million.
  • Profit after tax decreased by 26 percent to SEK 22.8 million (30.3).
  • Earnings per share decreased by 26 percent to SEK 0.91 (1.22). Fully diluted earnings per share amounted to SEK 0.91 (1.22).

The period January 1 – December 31, 2008

  • Brand sales* increased by 10 percent to SEK 2,463 million (2,237).
  • The Group's net sales rose by 6 percent to SEK 526.6 million (494.9).
  • The gross profit margin was 53.8 percent (53.6).
  • Operating profit decreased by 9 percent to SEK 128.8 million (142.1). Before non-recurring costs operating profit was 133,8 million.
  • Profit after tax decreased by 3 percent to SEK 99.2 million (102.1).
  • Earnings per share decreased by 5 percent to SEK 3.96 (4.18). Fully diluted earnings per share amounted to SEK 3.96 (4.17).
  • The Board of Directors has decided to recommend that the Annual General Meeting approve a dividend of SEK

Comment from the President

"The fourth quarter was weaker as a whole, but there were also positive signs in the form of continued interest in the brand. With tougher market conditions, it is even more important to be clearly positioned, which is why we are evaluating the company's future strategy. The challenge is to strengthen our position in the world by seeking out the right partners in the right locations and keeping in mind what we are best at – underwear," says President Arthur Engel.

SEK million Oct-Dec
2008
Oct-Dec
2007
Full-year
2008
Full-year
2007
Brand sales* 594 651 2,463 2,237
Net sales 1
31.2 1
39.8 526.6 494.9
Gross profit margin, % 54.1 53.8 53.8 53.6
Operating profit 26.0 42.3 1 28.8 1 42.1
Operating margin, % 1
9.8
30.2 24.5 28.7
Profit after tax 22.8 30.3 99.2 1 02.1
Earnings per share, SEK** 0.91 1 .22 3.96 4.18
Earnings per share after dilution, SEK*** 0.91 1 .22 3.96 4.17

* Estimated total sales of Björn Borg products at the consumer level, including VAT, based on reported wholesale sales.

President's comment

After three months as president of Björn Borg, one thing is certain: Björn Borg has a strong market position in underwear, and it is this position we want to defend as we develop the company and the brand going forward. We have already begun to steer our operations in this direction. At the same time, a strategic evaluation is under way to see how we can utilize our resources, knowhow and potential in the best way possible, with the goal of successful development and long-term growth.

For Björn Borg, 2008 was a year of continued growth, but at a slower pace and with a decline in the fourth quarter. Development in our markets varied, with a downturn in some established markets such as Denmark and Norway, and continued positive development in several new markets. Even the Netherlands, one of Björn Borg's most established markets, continued to strengthen its position.

One of by far our most important responsibilities as we look ahead is to get to our new markets up to speed and at the same time strengthen the brand's position where we have been active for a while. We are therefore evaluating the network we currently have to see how we can improve relations with existing partners, but also look for new opportunities. The important thing is that our partners have their focus on underwear and have an established distribution network in their local market. As a consequence of the current evaluation, the agreement with our distributor in Germany has been terminated and the ones in France and Switzerland are about to be cancelled. We are looking carefully at our operations in the U.S. and how they can be developed. Recently we have reached agreements with experienced distributors in Italy and Greece that meet our requirements. Both countries will therefore become new markets for Björn Borg this fall.

For Björn Borg, 2009 will be a year distinguished by further investment in product development and new markets based on a clear strategy – and with a focus on costs. It will be a year of focusing and gathering forces in order to grow internationally as is our mission.

Arthur Engel President

Operations

Brand sales

Estimated brand sales, i.e., sales of Björn Borg products at the consumer level, including VAT, based on reported wholesale sales, amounted to SEK 594 million (651) during the fourth quarter, a decrease of 9 percent year-to-year. For the full-year 2008 estimated brand sales amounted to SEK 2,463 million (2,237), an increase of 10 percent.

Brand sales in the clothing product area decreased by 10 percent during the fourth quarter compared with the same quarter last year, mainly due to lower sales in Denmark, Norway and Sweden in the women's underwear segment. For the full-year 2008 the clothing product area reported growth of 6 percent. Brand sales in the footwear product area decreased by 55 percent in the fourth quarter largely due to postponed deliveries. For the full-year the footwear product area reported growth of 58 percent.

The external product areas bags and fragrances noted substantial growth of 26 and 58 percent, respectively, during the fourth quarter. Brand sales for the eyewear product area decreased by approximately 25 percent, but generated growth of 3 percent for the full-year.

Among established markets, Belgium generated the highest growth during the fourth quarter, while the Netherlands remained unchanged year-to-year. The Nordic markets posted weaker results, with lower brand sales in a slowing market. Of the new markets, England, among others, reported continued good growth.

Brand sales* of Björn Borg products January–December 2008. Total SEK 2,463 million (2,237)

*Estimated total sales of Björn Borg products at the consumer level, including VAT, based on reported wholesale sales.

Björn Borg stores

The Dutch franchisee opened two new stores during the fourth quarter and the Spanish distributor opened one store in Palma, Mallorca. As a result, there were 44 (36) Björn Borg stores at the end of the period, of which 11 (10) are Group-owned. A decision has been made to close the men's clothing store on Grev Turegatan in Stockholm in 2009 due to the increased focus on the underwear product group.

The Group's development

Sales decreased during the fourth quarter with lower operating profit.

Quarterly net sales and operating profit

Net sales

Fourth quarter, October-December 2008

Group sales during the fourth quarter amounted to SEK 131.2 million (139.8), a decrease of 6 percent mainly due to lower sales in the Swedish distribution of clothing and footwear.

January–December 2008

Group sales amounted to SEK 526.6 million (494.9) during the year, an increase of 6 percent.

Profit

Fourth quarter, October-December 2008

The gross profit margin increased slightly during the fourth quarter to 54.1 percent (53.8).

Operating profit amounted to SEK 26.0 million (42.3) during the quarter, with an operating margin of 19.8 percent (30.2). Profit before tax decreased during the period to SEK 28.7 million (42.7).

The lower operating profit compared to corresponding quarter 2007, is mainly explained by increased costs regarding market investments in the US but also by non-recurring costs of SEK 5 million. These costs include severance for the former president of SEK 3 million, and SEK 2 million regarding the closing of the men's clothing store in Grev Turegatan in Stockholm, leading to writedowns of lease and equipment.

January–December 2008

The gross profit margin during the year remained largely unchanged at 53.8 percent (53.6). Operating profit amounted to SEK 134.8 million (142.1) and the operating margin was 24.5 percent (28.7). Profit before tax decreased during the period to SEK 134.8 million (142.2). Operating expenses increased as a share of net sales to 29.4 percent, against 24.8 percent in the same period of 2007. The lower operating profit for the full-year was due to the same reasons as described for the fourth quarter, though also to the costs to strengthen the organization, for marketing in new markets and for new properties and stores.

The number of shares outstanding at the end of the period was 25,059,184. Earnings per share amounted to SEK 3.96 (4.18) for the period January–December 2008. On a fully diluted basis, earnings per share amounted to SEK 3.96 (4.17).

Development by business segment

The Group comprises a number of companies that operate under the Björn Borg brand on every level, from product development to distribution and consumer sales in its own concept stores.

Brand and other

Sales in the Brand and other segment primarily consist of royalty revenue, sales of services within the Björn Borg network and intra-Group services.

Net sales for the full-year reached SEK 142.3 million (126.6), an increase of 12 percent, of which 11 percent was external revenue.

Operating profit amounted to SEK 42.7 million (46.1) for the full-year. Profit was affected positively by higher sales in the network, but negatively by increased expenses to strengthen the organization and for office space.

Product development

The Group has global responsibility for development, design and production of clothing and footwear. A licensee for clothing operates in the Benelux market.

The segment's net sales amounted to SEK 337.2 million (300.7) for the full-year, an increase of 12 percent. The increase is primarily due to substantially higher footwear exports mainly to the Netherlands and to some extent to clothing.

Operating profit increased to SEK 50.0 million (38.4) as a result of increased exports.

Distribution

The Björn Borg Group is the exclusive distributor in the clothing and footwear product areas in the Swedish market.

Net sales in the Distribution segment rose to SEK 197.0 million (184.7) during the full-year, or by 4 percent. Growth is mainly due to higher clothing sales, but is also a result of the acquisition of Anteros Lagerhantering AB.

Operating profit decreased to SEK 27.5 million (39.6), mainly due to a weaker market and a stronger U.S. dollar during the fourth quarter, though also to marketing investments in the U.S.

Retail

The Björn Borg Group owns and operates nine stores in the Swedish market that sell clothing, shoes, bags and fragrances. Moreover, Björn Borg operates two factory outlets.

Net sales in the Retail segment amounted to SEK 55.0 million (60.2) for the full-year, a decrease of 9 percent. For comparable stores, sales decreased by 18 percent for the full-year and by 6 percent in the fourth quarter. Operating profit amounted to SEK 8.6 million (17.9). Measures have been taken to improve sales and earnings in Retail, including the appointment of a new management.

Intra-Group sales

Intra-Group sales amounted to SEK 204.9 million (177.4) during the year.

Seasonal variations

The Björn Borg Group is active in an industry with seasonal variations. Sales and earnings vary by quarter. With the current product mix, the second quarter is generally the weakest in terms of profit. See the figure on quarterly net sales and operating profit on page 3.

Investments and cash flow

Cash flow from operating activities in the Group amounted to SEK 87.0 million (107.7) for the full-year. The changes in working capital are mainly due to increases in accounts receivable and inventories.

Total investments in tangible and intangible non-current assets amounted to SEK 5.1 million (15.6) for the full-year, the large part of which is attributable to the reconstruction of stores and leasing agreements.

Changes in financing activities are largely due to the dividend and new share issue in 2007. For the period full-year 2008 cash & cash equivalents increased by SEK 54.1 million (127.9).

Financial position and liquidity

The Björn Borg Group's cash & cash equivalents (net cash balance) amounted to SEK 241.5 million (187.4) at year-end. In addition, the Group has unutilized bank overdraft facilities of SEK 120.0 million. The equity/assets ratio was 69.0 percent (67.3).

Commitments and contingent liabilities

No changes were made with regard to pledged assets and contingent liabilities compared with December 31, 2007. For further information, see note 24 on page 48 of the annual report 2007.

Personnel

On November 3 Arthur Engel took over as President of Björn Borg, while former President Nils Vinberg became Vice Chairman of the Board. At the same time Henrik Fischer took up the post of International Sales Director and Vice President.

The average number of employees in the Group for the period January-December was 88 (76), of whom 59 are women.

Events after the balance sheet date

After the reporting period, the agreements with the distributors in Germany, France and Switzerland have been terminated. At the same time letters of intent have been signed with distributors in Italy and Greece regarding launch in these markets.

Incentive program

Björn Borg's Extraordinary General Meeting on November 13, 2008 resolved to adopt an incentive program for the newly appointed President and Vice President. The meeting resolved to issue 1,250,000 warrants, each entitling the holder to subscribe for one (1) new share in Björn Borg AB. In total, 1,250,000 warrants were subscribed. The warrant premium was set at SEK 6.25 and the strike price is SEK 48.84. The option premium was paid in December 2008.

Annual General Meeting

The Annual General Meeting of Björn Borg AB will be held at 5 pm (CET) on Thursday, April 23, 2009 in Stockholm. The location will be announced in the notice of the meeting.

Annual report

The annual report for 2008 will be available on the company's website in the week of March 22, 2009.

Parent Company

Björn Borg AB (publ) is primarily engaged in intra-Group activities. In addition, the Company owns 100 percent of the shares in Björn Borg Brands AB and Björn Borg Footwear Holding AB.

The Parent Company's net sales for the fourth quarter amounted to SEK 22.6 million (22.5). For the full-year the Parent Company's net sales amounted to SEK 50.6 million (44.6). The loss before tax amounted to SEK –0.7 million (10.6) for the fourth quarter and SEK –16.5 million (–5.6) for the full-year. Cash & cash equivalents amounted to SEK 220.3 million (180.3). For the full-year investments in tangible and intangible non-current assets amounted to SEK 0.8 million (6.8).

Dividend

The Board of Directors has decided to recommend a dividend of SEK 1.50 (1.50) per share for the financial year 2008, corresponding to 38 percent (37) of net income.

Significant risks and uncertainties

In its operations, the Björn Borg Group is exposed to risks and uncertainties, which are described in the annual report 2007. For further information, refer to pages 33-34 in the annual report. No additional risk factors have been identified other than those described there.

Transactions with related parties

During the period transactions were executed on market terms with Klockaren Fastighetsförvaltning i Varberg AB. For more detailed information, see note 11 on page 45 of the annual report 2007.

Accounting principles

This interim report has been prepared in accordance with the Annual Accounts Act and IAS 34. The accounting principles applied during the period are the same as in 2007, as described on pages 40–42 of the annual report 2007. The year-end report is abbreviated and does not contain all the information and disclosures in the annual report 2007. The year-end report should therefore be read together with the annual report 2007.

Outlook 2009

It is not the Company's policy to issue earnings forecasts.

Audit report

This interim report has been reviewed by the company's auditors. Their review report can be found on page 9.

Income statement

The Group in summary

SEK thousands Oct-Dec
2008
Oct-Dec
2007
Full-year
2008
Full-year
2007
Net sales 131,233 139,795 526,556 494,886
Cost of goods sold –60,202 –64,527 –243,058 –229,841
Gross profit 71,031 75,268 283,498 265,045
Distribution expenses –31,367 –23,009 –105,380 –81,493
Administrative expenses –10,115 –7,290 –37,133 –30,619
Development expenses –3,500 –2,711 –12,234 –10,858
Operating profit 26,049 42,258 128,751 142,075
Net financial items 2,644 461 6,071 1 52
Profit before tax 28,693 42,719 134,822 142,227
Tax –5,904 –12,386 –35,620 –40,136
Profit for the period 22,789 30,333 99,202 102,091
Profit attributable to minority interests 27 –29 8 –29
Profit attributable to Parent Company's shareholders 22,816 30,304 99,210 102,062
Earnings per share, SEK 0.91 1 .22 3.96 4.18
Earnings per share after dilution, SEK 0.91 1 .22 3.96 4.17
Number of shares 25,059,184 25,036,984 25,059,184 25,036,984
Weighted average number of shares 25,047,451 24,841,651 25,041,134 24,406,699
Effect of dilution* 7,005 86,397 34,366 83,461
Weighted average number of shares after full dilution 25,054,456 24,928,048 25,075,500 24,490,160

* Björn Borg has three outstanding incentive programs based on warrants in Björn Borg AB: option schemes 2006:2, 2008:4 and 2008:5. For more detailed information, see page 45 of the annual report 2007, the interim report for the second quarter of 2008 and page 4 in this year-end report.

Balance sheet

The Group in summary

December 31 December 31
SEK thousands 2008 2007
Non-current assets
Goodwill 1
3,944 1
3,944
Trademarks 1
87,532 1
87,532
Other intangible assets 1,696 941
Tangible non-current assets 1
5,366 1
7,817
Total non-current assets 218,538 220,234
Current assets
Inventories 33,752 24,640
Current receivables 1
06,197
77,093
Cash & cash equivalents 241,498 1 87,423
Total current assets 381,447 289,156
Total assets 599,985 509,390
Equity and liabilities
Equity 413,803 342,943
Deferred tax liabilities 32,884 28,607
Other non-current liabilities 46,816 52,515
Accounts payable 45,489 23,140
Other current liabilities 60,993 62,184
Total equity and liabilities 599,985 509,390

Change in equity

The Group in summary

SEK thousands Full-year
2008
Full-year
2007
Opening balance 342,943 1 38,054
Incentive programs 9,055 22,480
New share issue 694 98,500
Dividend –37,555 –18,241
Minority interest in equity –6 88
Translation difference –536
Profit for the period 99,210 1 02,062
Closing balance 413,803 342,943

Cash flow statement

The Group in summary

Oct-Dec Oct-Dec Full-year Full-year
SEK thousands 2008 2007 2008 2007
Cash flow from operating activities
Before change in working capital 48,611 42,099 1 23,214 1 30,311
Change in working capital 5,554 2,364 –36,260 –22,610
Cash flow from operating activities 54,165 44,463 86,954 107,701
Cash flow from investing activities –173 –1,756 –5,073 –15 560
Dividend –37,555 –18,241
Incentive programs/new share issues 8,397 9,742 9,749 1 20,980
Amortization loans –67 001
Cash flow from financing activities 8,397 9,742 –27,806 35,738
Cash flow for the period 62,389 52,449 54,075 127,879
Cash & cash equivalents at beginning of period 1
79,109 1
34,974 1 87,423 59,544
Cash & cash equivalents at end of period 241,498 187,423 241,498 187,423

Key figures

Group
SEK thousands Oct-Dec
2008
Oct-Dec
2007
Full-year
2008
Full-year
2007
Gross profit margin, % 54.1 53.8 53.8 53.6
Operating margin, % 1
9.8
30.2 24.5 28.7
Profit margin, % 21.9 30.6 25.6 28.7
Return on capital employed, % 6.0 1 2.3 28.8 40.0
Return on average equity, % 6.0 1 2.6 26.2 42.4
Net profit for the period 22,815 30,304 98,209 1 02,062
Earnings per share, SEK* 0.91 1 .22 3.96 4.18
Earnings per share after dilution, SEK** 0.91 1 .22 3.96 4.17
Number of shares 25,059,184 25,036,984 25,059,184 25,036,984
Weighted average number of shares** 25,047,451 24,841,651 25,041,134 24,406,699
Effect of dilution 7,005 86,397 34,366 83,461
Weighted average number of shares after dilution 25,054,456 24,928,048 25,075,500 24,490,160
Equity/assets ratio, % 69 .0 67.3 69.0 67.3
Equity per share, SEK 1
6.51 1
3.70 1 6.51 1 3.70
Investments in intangible assets 0 0 2,200 225
Investments in tangible assets 1
73 1
,756 2,873 1 5,290
Depreciation and impairment losses for the period –3,235 –1,258 –6,976 –4,121
Average number of employees 88 76 88 76

* Earnings per share in relation to the weighted average number of shares during the period restated after the split on April 27, 2007. ** Earnings per share adjusted for any dilution effect after the split on April 27, 2007.

Summary by segment

Group
SEK thousands Oct-Dec
2008
Oct-Dec
2007
Full-year
2008
Full-year
2007
Operating revenue
Brand and other
External sales 1
2,684 1
4,217 57,272 51,529
Internal sales 32,307 30,410 85,020 75,113
44,991 44,627 142,549 126,642
Product development
External sales 66,366 62,296 250,608 225,371
Internal sales 22,037 24,167 86,579 75,291
88,403 86,463 337,187 300,662
Distribution
External sales 34,872 44,276 1 63,655 1 57,774
Internal sales 1
3,012
7,141 33,312 26,877
47,884 51,417 196,967 184,651
Retail
External sales 1
7,311 1
9,006 55,021 60,212
Internal sales – 111 6 111
17,311 19,117 55,027 60,323
Eliminations –67,356 –61,829 –204,916 –177,392
Operating revenue 131,233 139,795 526,556 494,886
Operating profit
Brand and other 11
,401 1
4,276 42,656 46,145
Product development 11
,246
9,354 50,009 38,371
Distribution –2,014 1 0,594 27,475 39,626
Retail 5,417 8,034 8,611 1 7,933
Operating profit 26,049 42,258 128,751 142,075

Quarterly data

Group

SEK thousands Q4
2008
Q3
2008
Q2
2008
Q1
2008
Q4
2007
Q3
2007
Q2
2007
Q1
2007
Brand sales 594,222 703,544 476,558 688,828 650,862 659,121 414,043 513,345
Net sales
1
31,233 1 60,762 95,813 1 38,748 1 39,795 1 48,597 87,844 11 8,650
Gross profit margin, % 54.1 54.1 55.9 51.9 53.8 54.6 55.6 50.4
Operating profit 26,049 49,688 1 6,493 36,521 42,258 49,238 1 9,188 31,390
Operating margin, %
1
9.8 30.9 1 7.2 26.3 30.2 33.1 21.8 26.5
Profit after financial items 28,693 52,277 1 6,594 37,258 42,719 48,920 1 9,139 31,448
Profit margin, % 21.9 32.5 1 7.3 26.9 30.6 32.9 21.8 26.5
Earnings per share, SEK 0.91 1 .50 0.48 1 .07 1 .22 1 .42 0.57 0.96
Earnings per share after dilution, SEK 0.91 1 .50 0.48 1 .07 1 .22 1 .41 0.56 0.94
Number of concept stores at end of period 44 41 39 36 36 33 29 26
of which Björn Borg-owned stores 11 1 0 1 0 1 0 10 9 9

Income statement

Parent Company in summary

Oct-Dec Oct-Dec Full-year Full-year
SEK thousands 2008 2007 2008 2007
Net sales 22,598 22,522 50,630 44,595
Cost of goods sold –3,418 –1,621 –6,975 –4,707
Gross profit 19,180 20,901 43,655 39,888
Distribution expenses –13,814 –6,884 –40,235 –29,563
Administrative expenses –5,313 –2,648 –15,475 –11,370
Development expenses –2,125 –1,059 –6,190 –4,548
Operating profit –2,072 10,310 –18,245 –5,593
Net financial items 1
,398
290 1,716 12
Profit before tax –674 10,600 –16,529 –5,581
Appropriations –104 –104
Tax –15 –4,045 4,424 486
Profit for the period –793 6,555 –12,209 –5,095

Balance sheet

Parent Company in summary

December 31 December 31
SEK thousands 2008 2007
Non-current assets
Tangible non-current assets 5,543 6,460
Shares in Group companies 54,497 54,497
Total non-current assets 60,040 60,957
Current assets
Receivables from Group companies 59,551 39,913
Current receivables 6,971 8,766
Cash & cash equivalents 220,348 1 80,269
Total current assets 286,870 228,948
Total assets 346,910 289,905
Equity and liabilities
Equity 1
49,782 1
87,477
Untaxed reserves 7,359 7,254
Due to Group companies 1
73,048
81,807
Accounts payable 7,713 5,694
Other current liabilities 9,008 7,673
Total equity and liabilities 346,910 289,905

About the Björn Borg Group

The Group owns the Björn Borg trademark and has operations in five product areas: clothing, footwear, bags, eyewear and fragrances. Björn Borg products are sold in fifteen markets, of which Sweden and the Netherlands are the largest. Operations are managed through a network of product and distribution companies which are either part of the Group or are independent companies with licenses for product areas and geographical markets. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2008 amounted to approximately SEK 2.5 billion at the consumer level. Group net sales amounted to SEK 527 million in 2008, with 86 employees at year-end. The Björn Borg share is listed on NASDAQ OMX Nordic, Mid Cap list, since May 7, 2007.

Definitions

Gross profit margin Net sales less cost of goods sold divided by net sales.

Operating margin Operating profit as a percentage of net sales.

Profit margin Profit before tax as a percentage of net sales.

Equity/assets ratio Equity as a percentage of total assets.

Return on capital employed

Profit after financial items plus financial expenses as a percentage of average capital employed.

Return on equity

Net profit according to the income statement as a percentage of average equity. Average equity is calculated by adding equity at January 1 to equity at December 31 and dividing by two.

Earnings per share

Earnings per share in relation to the weighted average number of shares during the period.

Earnings per share after dilution

Earnings per share adjusted for any dilution effect.

Brand sales

Estimated total sales of Björn Borg products at the consumer level, including VAT, based on reported wholesale sales.

The Board of Directors and the President have proved this year-end report, covering the period from January 1, 2008 to December 31, 2009, to be published on February 18, 2009.

Björn Borg AB (publ) Stockholm, February 18, 2009

Arthur Engel President and CEO

Review report

Introduction

We have reviewed the year-end report for Björn Borg AB (publ) for the period January 1-December 31, 2008. The Board of Directors and the President are responsible for the preparation and presentation of this interim report in accordance with IAS 34 and the Annual Accounts Act. Our responsibility is to express a conclusion on this interim report based on our review.

Focus and scope of the review

We conducted our review in accordance with the Standard on Review Engagements SÖG 2410, "Review of Interim Financial Information Performed by the Independent Auditors of the Entity." A review consists of making inquiries, primarily to persons responsible for financial and accounting matters, and applying analytical and other review procedures. A review has a different focus and is substantially less in scope than an audit conducted in accordance with Standards on Auditing in Sweden RS and other generally accepted auditing practices in Sweden. The procedures performed in a review do not enable us to obtain a level of assurance that would make us aware of all significant matters that might be identified in an audit. Therefore, the conclusion expressed on the basis of a review does not give the same level of assurance as a conclusion expressed on the basis of an audit.

Conclusion

Based on our review, nothing has come to our attention that causes us to believe that the interim report is not, in all material respects, prepared for the Group in accordance with IAS 34 and the Annual Accounts Act, and for the Parent Company in accordance with the Annual Accounts Act.

Stockholm, February 18, 2009 Deloitte AB

Håkan Pettersson Tommy Mårtensson Authorized Public Accountant Authorized Public Accountant

Upcoming information dates

The Annual General Meeting will be held on April 23, 2009. The interim report January–March 2009 will be released on May 15, 2009. The interim report January–June 2009 will be released on August 20, 2009. The interim report January–September 2009 will be released on November 12, 2009.

For further information, please contact:

Arthur Engel, President and CEO, telephone +46 8 506 33 700 Johan Mark, CFO, telephone +46 8 506 33 700

Björn Borg AB Götgatan 78 SE-118 30 Stockholm, Sweden www.bjornborg.com

Björn Borg is required to make public the information in this report in accordance with the Securities Market Act. The information was released for publication on February 18, 2009 at 7:30 a.m. (CET).

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