Björn Borg

Capital/Financing Update • Mar 30, 2012

Stockholm,!Sweden,!March 30, 2012

Press release

Björn!Borg!issues five/year,!SEK!200!million bond!loan!

Björn!Borg!issues a!five?year!senior!unsecured bond!loan!of!SEK!200!million. The!offer!was!fully!subscribed!after! broad!interest!from!both!private!individuals!as!well!as!institutional!investors.!The!bonds!have!a!coupon!of! three?month!STIBOR!plus!3,25% and!mature in April!2017. Björn!Borg!will!apply!for!a!listing!of the!bonds on NASDAQ!OMX!Stockholm.

"The!capital raised!will lead!to!an!increased!financial!flexibility!and!preparedness!for!the!future!development!of! Björn!Borg!and!our!growth!ambitions!within!both!current!as!well!as!future!projects.!At!the!same!time,!the! proceeds!from!the!bond!loan!provide!us!with!increased!capacity to!maintain!a high!and stable dividend!level until!the!annual!additional!consideration!for!the acquisition!of!the!trademark Björn!Borg!terminates!in 2016,"! says Chairman!of!the!Board Fredrik!Lövstedt.

Carnegie!Investment!Bank!has!served!as!advisor and!arranger!in!connection!with!the!issue,!and!Advokatfirman! Cederquist!has!been!legal!advisor.

For!further information,!please!contact:

Fredrik!Lövstedt,!Chairman!of!the!Board,!telephone +46?708?59!54!80,!fredrik.lovstedt@bjornborg.com Arthur!Engel,!CEO,!telephone!+46?8?506!33 700,!arthur.engel@bjornborg.com Magnus Teeling,!CFO,!telephone!+46?8?506!337!64, magnus.teeling@bjornborg.com

Björn Borg AB Tulegatan 11 SE-113 53 Stockholm, Sweden www.bjornborg.com

Björn Borg is required to make public this information in accordance with the Swedish Securities Market Act and/or the Financial Instruments Trading Act. The information was released for publication on March 30, 2012 at 1.30 pm (CET).

The!Group!owns!the!Björn!Borg!trademark!and!its!core!business!is!underwear.!It!also!offers!sports!wear,!footwear,!bags,!eyewear!and! fragrances!through!license.!Björn!Borg!products!are!sold!in!around!twenty!markets,!of!which!Sweden!and!the!Netherlands!are!the!largest.! The!Björn!Borg!Group!has!operations!at!every!level!from!branding!to!consumer!sales!in!its!own!Björn!Borg!stores.!Total!sales!of!Björn!Borg! products!in!2011!amounted!to!around!SEK!1.7!billion,!excluding!VAT,!at!the!consumer!level.!Group!net!sales!amounted!to!SEK!537!million!as! per!December!31,!2011,!with!131!employees.!The!Björn!Borg!share!has!been!listed!on!NASDAQ!OMX!Nordic!in!Stockholm!since!2007.