Björn Borg — Board/Management Information 2011

Mar 14, 2011

Stockholm,*Sweden,*14*March*2011

Press!release

The!Nomination!Committee's!proposal!regarding!the!Board!of!Directors!of Björn!Borg!AB!(publ)

The Nomination Committee of Björn Borg has proposed no changes to the Board of Directors of Björn Borg and re-election of all the directors i.e. Monika Elling, Kerstin Hessius, Fredrik Lövstedt, Fabian Månsson, Mats H Nilsson, Vilhelm Schottenius, Michael Storåkers and Nils Vinberg. The Nomination Committee has also proposed that Fredrik Lövstedt is re-elected Chairman of the Board.

Information about the members of Björn Borg's Nomination Committee and the Board of Directors may be found on Björn Borg's website www.bjornborg.com. The other proposals from the Nomination Committee will be presented in the notice to Björn Borg's Annual General Meeting. The Annual General Meeting will be held on Thursday, 14 April 2011 in Stockholm.

For further information, please contact: Fredrik Lövstedt, Chairman of the Board, mobile +46-708-59 54 80 Mats H Nilsson, Chairman of the Nomination Committee, mobile +46 707 91 06 20

The\$Group\$owns\$the\$Björn\$Borg\$trademark\$and\$its\$core\$business\$is\$underwear.\$It\$also\$offers\$clothes\$and,\$through\$licensees,\$footwear,\$bags,\$ eyewear\$and\$fragrances.\$Björn\$Borg\$products\$are\$sold\$in\$around\$fifteen\$markets,\$of\$which\$Sweden\$and\$the\$Netherlands\$are\$the\$largest.\$The\$ Björn\$Borg\$Group\$has\$operations\$at\$every\$level\$from\$branding\$to\$consumer\$sales\$in\$its\$own\$Björn\$Borg\$stores.\$Total\$sales\$of\$Björn\$Borg\$ products\$in\$2010\$amounted\$to\$almost\$SEK\$1.7\$billion,\$excluding\$VAT,\$at\$the\$consumer\$level.\$Group\$net\$sales\$amounted\$to\$SEK\$536 million\$as\$ per\$December\$31,\$2010,\$with\$100\$employees.\$The\$Björn\$Borg\$share\$has\$been\$listed\$on\$NASDAQ\$OMX\$Nordic\$in\$Stockholm\$since\$2007.