Betsson

M&A Activity • Feb 8, 2011

Press Release Betsson AB (Publ)

Betsson strikes a deal with Chinese state owned company

Betsson has established a business relationship with a local company in China which has set up a joint venture in the sports lottery related industry together with a Chinese state owned company.

China has the largest internet population in the world and is expected to issue internet lottery reseller licenses in the future.

"It is an important part of our strategy to be present through our B2B-unit in the world's major markets" says Pontus Lindwall, CEO of Betsson AB. "Betsson has invested in Asia for more than three years since we believe that the Asian markets have a great potential in the long term. I believe that this JV will provide a solid platform for us in China and I am very excited over this opportunity".

Betsson cannot today estimate when the cooperation within the joint venture will start generating revenues.

For further information, contact:

Pontus Lindwall, CEO and President, telephone +46 (0)8 506 403 10 or +46 (0)708 27 51 55, pontus@betsson.com

BETSSON AB´S CORE BUSINESS CONSISTS OF INVESTING AND ADMINISTER IN COMPANIES WHICH OFFERS GAMING ON INTERNET BY THEM SELVES OR THROUGH PARTNERSHIPS. BETSSON AB OWNS BETSSON MALTA WHICH OPERATES GAMES TOWARDS END CUSTOMERS VIA PARTNERS OR THE WEBSITES WWW.BETSSON.COM, WWW.CASINOEURO.COM AND WWW.CHERRYCASINO.COM. BETSSON MALTA OFFERS POKER, CASINO, SPORTS BETTING, LOTTERY, BINGO AND GAMES. THE CUSTOMERS MAINLY ORIGINATE FROM THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON NASDAQ OMX NORDIC MID CAP LIST, (BETS).

POST- OCH	TELEFON	STYRELSENS SÄTE	E-MAIL	ORG. NR.
BESÖKSADRESS	FAX		HEMSIDA	MOMS.REG.NR.
BETSSON AB (PUBL) REGERINGSGATAN 28 111 53 STOCKHOLM, SVERIGE	+46 (0)8 506 403 00 +46 (0)8 735 57 44	STOCKHOLM	INFO@BETSSONAB. COM WWW.BETSSONAB.COM	556090-4251 SE556090425101