Betsson

Earnings Release • Sep 28, 2012

Press Release

Betsson AB (publ)

BETSSON'S REVENUES AND EBIT IN THE THIRD QUARTER

Revenues in the third quarter are estimated to be between SEK 525 million and SEK 535 million and the operating profit (EBIT) is estimated to be between SEK 115 million and SEK 130 million. Betsson has chosen to inform about this since the market expects higher revenues and better EBIT.

The third quarter of the year holds an unusually short part of the high season for gambling, due to the late start of the European soccer leagues. This has affected especially the Sportsbook, but has also had a negative impact on the activity in other product segments.

Furthermore, the quarter has so far had many, for Betsson, unfavorable sports results, which have contributed to a low Sportsbook margin. The Sportsbook margin after free bets is approximately 5.5 % so far in the quarter, which can be compared to 7.6% during the third quarter last year.

The activity level during the third quarter has also been negatively affected by certain initial issues in connection to the technical platform migration of Betsafe.com. Extensive actions have been initiated, which has contributed to the recovery of the customer activity in the second half of September .

Based on underlying customer activity in the third quarter, with all time high (ATH) in comparable Euro figures in deposits in combination with high gross turnover in Sportsbook, the management believes, however, that Betsson has good opportunities to grow faster than the market in the future.

For further information, please contact Magnus Silfverberg, CEO & President, phone +46 (0)8 506 403 00, magnus.silfverberg@betssonab.com

BETSSON AB'S CORE BUSINESS CONSISTS OF INVESTING AND ADMINISTERING SHAREHOLDING IN COMPANIES, WHICH THROUGH PARTNERS OR BY THEMSELVES, OFFERS GAMES TO THE END USERS VIA THE INTERNET. BETSSON AB OWNS BETSSON MALTA WHICH OPERATES GAMES THROUGH PARTNERSHIPS AND OWN WEBSITES. BETSSON MALTA OFFERS POKER, CASINO, SPORTS BETTING, SCRATCH CARDS, BINGO AND GAMES. THE CUSTOMERS MAINLY ORIGINATE FROM THE SCANDINAVIAN COUNTRIES AND OTHER PARTS OF EUROPE. BETSSON AB IS LISTED ON NASDAQ OMX NORDIC MID CAP LIST, (BETS).

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BETSSON AB (PUBL) REGERINGSGATAN 28 111 53 STOCKHOLM, SWEDEN	+46 (0)8 506 403 00 +46 (0)8 735 57 44	STOCKHOLM	INFO@BETSSONAB. COM WWW.BETSSONAB.COM	556090-4251 SE556090425101