Betsson

Capital/Financing Update • Sep 16, 2019

Press Release Betsson AB (publ)

Betsson announces tender offer regarding outstanding bonds

NOT FOR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN THE UNITED STATES, ITS TERRITORIES AND POSSESSIONS (INCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, GUAM, AMERICAN SAMOA, WAKE ISLAND AND THE NORTHERN MARIANA ISLANDS, ANY STATE OF THE UNITED STATES AND THE DISTRICT OF COLUMBIA) OR TO ANY U.S. PERSON (AS DEFINED IN REGULATION S OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED) OR IN ANY JURISDICTION WHERE IT IS UNLAWFUL TO RELEASE, PUBLISH OR DISTRIBUTE THIS DOCUMENT. THE DISTRIBUTION OF THIS DOCUMENT IN CERTAIN JURISDICTIONS (IN PARTICULAR, THE UNITED STATES AND THE UNITED KINGDOM) MAY BE RESTRICTED BY LAW.

Betsson AB (publ) (the "Company or "Betsson") is offering holders of the Company's outstanding senior unsecured floating rate bonds maturing on 28 November 2019 with ISIN SE0009320617 and outstanding amount of SEK 1,000,000,000 (the "Bonds") to tender up to SEK 1,000,000,000 for purchase by the Company for cash (the "Tender Offer") at a price of 100.70% of the nominal amount. Bonds will be repurchased subject to the terms and conditions described in a tender information document dated 16 September 2019 (the "Tender Information Document").

Betsson has, as previously announced, mandated Nordea and Swedbank as joint bookrunners to arrange investor meetings to investigate the possibility to issue a new senior unsecured bond, subject to market conditions (the "New Bonds").

The Company's repurchase of Bonds is conditional upon a successful issue of New Bonds.

The Tender Information Document can be found on the Company's website under the following link:https://www.betssonab.com/en/funding

The Tender Offer expires at 12:00 CEST on 19 September 2019, unless extended, reopened, withdrawn or terminated at the sole discretion of the Company. Settlement of the Tender Offer is expected to occur at or around 26 September 2019.

Holders of Bonds who accepts the Tender Offer will be eligible to receive a priority in the allocation of the New Bonds subject to the terms set out in the Tender Information Document. Holders of Bonds who subscribes for New Bonds may accordingly receive priority in the Tender Offer.

BETSSON AB (PUBL) IS A HOLDING COMPANY THAT INVESTS IN AND MANAGES FAST-GROWING COMPANIES WITHIN ONLINE GAMING. THE COMPANY IS ONE OF THE LARGEST IN ONLINE GAMING IN EUROPE AND HAS THE AMBITION TO OUTGROW THE MARKET, ORGANICALLY AND THROUGH ACQUISITIONS. THIS SHOULD BE DONE IN A PROFITABLE AND SUSTAINABLE MANNER, PRIMARILY IN LOCALLY REGULATED MARKETS. BETSSON AB IS LISTED ON NASDAQ STOCKHOLM, LARGE CAP (BETS).

POST AND VISIT ADDRESS	TELEPHONE/FAX	REGISTERED OFFICE	E-MAIL WEB	CORPORATE REG.NO. VAT.REG.NO.
REGERINGSGATAN 28 111 53 STOCKHOLM, SWEDEN	+46 (0)8 506 403 00 +46 (0)8 735 57 44	STOCKHOLM	INFO@BETSSONAB. COM WWW.BETSSONAB.COM	556090-4251 SE556090425101

The terms and conditions of the Bonds will continue to be in effect for bondholders who do not participate in the Tender Offer, or whose Bonds are not accepted for repurchase by the Company.

The Company has appointed Nordea and Swedbank to act as dealer managers, joint bookrunners and tender agents in connection with the issue of New Bonds and the Tender Offer. Gernandt & Danielsson has been appointed as legal counsel.

Dealer managers, joint bookrunners and tender agents:

Nordea Bank Abp: +46 720 83 55 05, NordeaLiabilityManagement@nordea.com

Swedbank AB (publ), +46 8 700 90 22, Syndicate@swedbank.se

For further information, please contact the Company at:

Pontus Lindwall, CEO Betsson AB and President pontus.lindwall@betssonab.com

Martin Öhman, CFO Betsson AB martin.ohman@betssonab.com

This information is information that Betsson AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation and the Swedish securities markets act (2007:528). The information was submitted for publication, through the agency of the contact persons set out above, on 16 September 2019, at 15.30 CET.

BETSSON AB (PUBL) IS A HOLDING COMPANY THAT INVESTS IN AND MANAGES FAST-GROWING COMPANIES WITHIN ONLINE GAMING. THE COMPANY IS ONE OF THE LARGEST IN ONLINE GAMING IN EUROPE AND HAS THE AMBITION TO OUTGROW THE MARKET, ORGANICALLY AND THROUGH ACQUISITIONS. THIS SHOULD BE DONE IN A PROFITABLE AND SUSTAINABLE MANNER, PRIMARILY IN LOCALLY REGULATED MARKETS. BETSSON AB IS LISTED ON NASDAQ STOCKHOLM, LARGE CAP (BETS).

POST AND VISIT ADDRESS	TELEPHONE/FAX	REGISTERED OFFICE	E-MAIL WEB	CORPORATE REG.NO. VAT.REG.NO.
REGERINGSGATAN 28 111 53	+46 (0)8 506 403 00	STOCKHOLM	INFO@BETSSONAB. COM	556090-4251
STOCKHOLM, SWEDEN	+46 (0)8 735 57 44		WWW.BETSSONAB.COM	SE556090425101