Betsson

Board/Management Information • Jun 29, 2017

Press Release Betsson AB (Publ)

Betsson AB strengthens Group management with VP Governance, Risk and Compliance, and VP Corporate Development

The introduction of new local regulation of gaming markets in Europe increases the complexity of the industry, creating big opportunities for Betsson. Group management is therefore strengthened with a new role; Vice President Governance, Risk and Compliance, with the task of ensuring that Betsson invests ethically and long-term in relation to regulatory risks and opportunities. Fredric Lundén, with a background in organisations such as SEB and the Swedish Financial Supervisory Authority, will assume the position on September 1st 2017.

In addition, Petra Zackrisson will be part of Group management as Vice President Corporate Development. She has held a business development role on the management of Betsson Malta as of 2013.

"The development of the gaming industry means great opportunities for Betsson. The ability to navigate correctly in a rapidly changing regulatory environment will be a competitive advantage, both for our existing operations and for our acquisition strategy. Fredric and Petra completes Betsson's Group management and I look forward to working together with them in making Betsson even more successful," says Ulrik Bengtsson, CEO and President Betsson AB.

Fredric Lundén, born 1968, holds an MSc Laws (LLM) from University of Stockholm and is an Associate Judge at Svea Court of Appeal.

Petra Zackrisson, born 1973, holds an MSc International Business from Gothenburg Business School.

AS previously announced, Betsson AB has appointed Kaaren Hilsen CFO and she will assume the position on October 1st 2017. During the period September 1st to September 30th, Kristian Saliba, CFO of Betsson Malta, will serve as acting CFO of Betsson AB.

BETSSON AB (PUBL) IS A HOLDING COMPANY THAT INVESTS IN AND MANAGES FAST-GROWING COMPANIES WITHIN ONLINE GAMING. THE COMPANY IS ONE OF THE LARGEST IN ONLINE GAMING IN EUROPE AND HAS THE AMBITION TO OUTGROW THE MARKET, ORGANICALLY AND THROUGH ACQUISITIONS. THIS SHOULD BE DONE IN A PROFITABLE AND SUSTAINABLE MANNER, PRIMARILY IN LOCALLY REGULATED MARKETS. BETSSON AB IS LISTED ON NASDAQ STOCKHOLM, LARGE CAP (BETS).

POST AND VISIT ADDRESS	TELEPHONE/FAX	REGISTERED OFFICE	E-MAIL WEB	CORPORATE REG.NO. VAT.REG.NO.
REGERINGSGATAN 28 111 53 STOCKHOLM, SWEDEN	+46 (0)8 506 403 00 +46 (0)8 735 57 44	STOCKHOLM	INFO@BETSSONAB. COM WWW.BETSSONAB.COM	556090-4251 SE556090425101

STOCKHOLM JUNE 29TH 2017 PRESS RELEASE BETSSON AB (PUBL)

For further information, please contact: Ulrik Bengtsson, CEO and President Betsson AB +46 (0)8 506 403 00

Pia Rosin, VP Corporate Communication Betsson AB +46 (0)73 600 85 00, pia.rosin@betssonab.com

This information is information that Betsson AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, on June 29th, 2017, at 8.30 CET.

BETSSON AB (PUBL) IS A HOLDING COMPANY THAT INVESTS IN AND MANAGES FAST-GROWING COMPANIES WITHIN ONLINE GAMING. THE COMPANY IS ONE OF THE LARGEST IN ONLINE GAMING IN EUROPE AND HAS THE AMBITION TO OUTGROW THE MARKET, ORGANICALLY AND THROUGH ACQUISITIONS. THIS SHOULD BE DONE IN A PROFITABLE AND SUSTAINABLE MANNER, PRIMARILY IN LOCALLY REGULATED MARKETS. BETSSON AB IS LISTED ON NASDAQ STOCKHOLM, LARGE CAP (BETS).

POST AND VISIT ADDRESS	TELEPHONE/FAX	REGISTERED OFFICE	E-MAIL WEB	CORPORATE REG.NO. VAT.REG.NO.
REGERINGSGATAN 28 111 53	+46 (0)8 506 403 00	STOCKHOLM	INFO@BETSSONAB. COM	556090-4251
STOCKHOLM, SWEDEN	+46 (0)8 735 57 44		WWW.BETSSONAB.COM	SE556090425101