Beter Bed Holding N.V. — Environmental & Social Information 2021

Nov 12, 2021

Sustainability Strategy

11 November 2021

Purpose

Beter Bed's ambition is to contribute to the well-being of our customers by providing a good night's rest with responsible and innovative sleeping solutions.

Available for anyone who wants to live a healthier life and cares for a better world.

Strategic vision: better sleep for everyone through three avenues for growth

Development of our new sustainability strategy

We are building a sustainability strategy based on clear steps Sleep better, live better Relevant topics Our ambitions 2025 Prioritization material topics Desktop study and surveys to determine material topics

Our three sustainability pillars

Beter Bed's ambition is to contribute to the well-being of our customers by providing a good night's rest with responsible and innovative sleeping solutions. Available for anyone who wants to live a healthier life and cares for a better world.

Relevant sustainability topics

Focus area ambitions 2025

KPI scorecard

8

Our overall goals

We provide responsible and innovative sleeping solutions for millions of people

We create positive social impact for everyone across the Beter Bed value chain

•

• All products launched are circular by design

Achieved sustainability results 2017-2020

Circular economy

Products produced with recycled content in 2020

38%

Modular by design products 6%

Recycled high grade waste

94%

Customer satisfaction increased from 8.4 ('16) to 9.3* ('20) (*trustpilot)

10.7%

Responsible chain management

Suppliers who signed the code of conduct

85%

Energy consumption 5%

CO₂ emissions 7.8%

Safe working conditions

Accidents occurred with consequence of sick leave 0

Recent sustainability results

Start of an electrification program for the Beter Bed fleet

Number of transport vehicles

83

Fuel consumption on an annual basis

630,461ltr

Fleet CO² emissions

2,056tons

Goal

30%of the fleet electrified by 2025

Recent sustainability results

Introduction of Beter Slapen ID mattress

Determining the sleep profile

Better Sleep Scan in a few easy steps:

• Sleep needs
• Pressure points
• Sleeping combinations
• Better sleep is more than a mattress
• Personal sleep profile

Facts

First system in Groningen:

50%of customers are advised by using Beter Slapen ID

Potential base all branches on annual base:

85,000

Potential share of total sales: 45%of physical sales

Sleep is different for everyone. But everyone can sleep better. With the Better Sleep Scan, a personal sleep profile is created for immediate tailor-made advice or personal inspiration.

Recent sustainability results

Introduction of first fully circular mattress

Fully circular mattress

Introduced at Beter Bed Experience Groningen in September 2021, rolled out to 40 stores in November 2021.

• Fully reusable.
• Circularity passport.
• Green performs better.
• High comfort.

Mattress recycling

Discarded mattresses in the Netherlands, each year:

• 2021: 1.6 million.

• Recycling goal:

75% by the year 2028.

Highlights sustainability already in progress

Durable product development Training & development

• Categories of durable product design:
  • Circular.
  • Modular.
  • Natural.
• Circular: products developed by using recyclable materials.
• Modular products: in construction; easy to replace, repair, and disassemble for recycling.
• Natural: product developed by natural materials.
• Combination used categories/ products: more durable: competitive advantage.
• Objective 2030: all products durable by design.

Beter Bed Academy: our training house

All training courses, workshops, learning paths, guidance on the floor methodologies and other learning interventions.

Focus 2020 – 2021

• Micro-learnings product knowledge, tutorials and instructional videos about systems and processes.
• Automatic connection of SAP system with our talent system and Beter Bed Academy.
• Real-time Learning Management System.
• New learning paths focused on: sales, health & vitality (Better sleep, Better life), leadership and coaching, leadership and self-development, development programs for service technicians.
• Training of the shop managers Beter Bed Belgium.
• Coaching-on-the-job.

Facts 2020 – 2021

• Followed modules: > 18,000
• Average login percentage 75%
• Micro-learnings product knowledge videos: 96
• Top three most followed modules: mattresses, beds and bed bases.
• Average grade of certificates obtained: 8.7
• Achievement Award.

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