Beter Bed Holding N.V. — Earnings Release 2007

Jul 13, 2007

PRESS RELEASE

Uden, The Netherlands, 13 July 2007

BETER BED 1ST HALF-YEAR 2007: PROFIT EXPECTED TO INCREASE BY 40% AND REVENUE TO RISE BY 12%

The revenue of Beter Beter Holding N.V. increased by 13% to € 77 million in the second quarter of 2007 (second quarter 2006: € 69 million). Following an 11% increase in revenue in the first quarter, the company achieved revenue totalling € 169 million in the first six months of 2007. This marks a 12% increase in comparison to the first six months of 2006 when revenue amounted to € 151 million. The company expects net profit to be approximately 40% higher in the first six months of 2007 than in the first six months of 2006 (H1 2006: € 9.4 million). The company previously forecast a 35% rise in net profit.

Growth in revenue was achieved in all the countries in which Beter Bed Holding is active. The revenue performance per country in the first six months of 2007 was as follows:

+7%
+15%
+25%
+24%
+20%

The company opened 85 stores and closed 28 stores in the first six months of this year. This resulted in a net increase of 57 stores in the first six months and a total of 896 stores at the end of June 2007. Revenue at comparable stores within the Beter Bed Holding formulas increased by more than 3% in the first six months of 2007.

In the Netherlands, growth in revenue in the second quarter was equal to the amount achieved in the first quarter. The pace of growth in Germany increased further in the second quarter. It was also possible to sustain the high growth rate of the first quarter in the second quarter in Austria and Switzerland. Following a good first quarter, Spanish consumers became more reluctant to purchase beds and mattresses in the second quarter.

The company expects to have realised an approximately 35% increase in operating profit in the second quarter of this year in comparison to the second quarter of last year. Operating profit already rose by 21% in the first quarter. For the first six months of this year a net profit of approximately € 13 million is expected. This represents an increase of approximately 40% in comparison to the first six months of last year when net profit amounted to € 9.4 million. The company will explain its expectations for the remainder of the year at the presentation of the halfyear figures on 24 August 2007.

Profile

Beter Bed operates in the European bedroom furnishings market. Its activities include retail trade through a total of approximately 900 stores that operate via the chains Beter Bed (active in the Netherlands), Matratzen Concord (active in the Netherlands, Germany, Austria and Switzerland), El Gigante del Colchón (active in Spain), BeddenReus, Dormaël and Slaapgenoten (all three active in the Netherlands) and MAV (active in Germany). Beter Bed Holding is also active in the field of developing and wholesaling branded products in the bedroom furnishings sector in the Netherlands, Belgium and Germany via its subsidiary DBC International. Beter Bed Holding achieved net revenue of € 320 million in 2006. The company has been listed on the Eurolist of Euronext Amsterdam since December 1996 and forms part of the NextPrime segment. The Beter Bed Holding share is included in the Amsterdam Small-cap Index.

For further information: Frans Geelen, Chief Executive Officer Tel. +31 (0)413 338819 / Fax +31 (0)413 338829/ Mob. +31 (0)6 29565517 E-mail: frans.geelen@beterbed.nl / Website: www.beterbedholding.com