Beter Bed Holding N.V. — Board/Management Information 2010

Apr 29, 2010

PRESS RELEASE

Uden, the Netherlands, 28 April 2010

Beter Bed Holding appoints new Supervisory Board members

During the Annual General Meeting of Shareholders of Beter Bed Holding N.V. that took place today, Messrs D.R. Goeminne and A.J.L. Slippens have been appointed as a member of the Supervisory Board of Beter Bed Holding N.V as of 1 May 2010.

Mr Goeminne (1955), a citizen of Belgium, earned his degree in Applied Economics from the University of Antwerp.

He has held management positions at a number of manufacturing and retail companies, and has served as Chairman of the Group Management of department store chain V&D (Vroom & Dreesmann) until 2007 and as a member of the Executive Board of Maxeda (Vendex/KBB).

Mr Goeminne currently serves on the Supervisory Boards of Stern Groep N.V. and BGN Holding B.V.

He does not hold any shares in the company.

Based on Mr Goeminne's years of extensive and broad experience in retail, the Supervisory Board nominated Mr Goeminne as a Supervisory Director and as a potential successor to Mr Van Seggelen in the position of Chairman in 2011.

Mr Slippens (1951) is a Dutch citizen who holds degrees in Food Technology from the University of Applied Sciences HAS in Den Bosch and in Business Administration from Nijenrode Business University.

From 1978 to September 2008, he successively served as Head of Purchasing, Deputy Director, Sales Director and CEO of Sligro Food Group N.V.

Mr Slippens is currently the acting Managing Director of Siebel Juweliers B.V., and also serves on the Supervisory Boards of Simac Techniek N.V. (Chairman), Pacombi Beheer B.V. (Chairman), Van Lanschot Bankiers N.V. and Free Record Shop Holding B.V.

He does not hold any shares in the company.

The Supervisory Board nominated Mr Slippens as a Supervisory Director on the strength of his extensive management experience and in-depth knowledge of the wholesale and retail sectors.

During the Annual General Meeting of Shareholders of today Mr M.J.N.M. van Seggelen and Mr J. Blokker respectively were appointed Chairman for the period of one year and member of the Supervisory Board for the period of four years.

The Supervisory Board of Beter Bed Holding N.V. therefore consists of: Mr M.J.N.M. van Seggelen (Chairman), Mr E.F. van Veen (Vice Chairman), Mr J. Blokker, Mr D.R. Goeminne, Mr C.A.S.M. Renders, Mr A.J.L. Slippens.

Profile

Beter Bed operates in the European bedroom furnishings market. Its activities include retail trade through a total of 1,072 stores at the end of March 2010 that operate via the chains Beter Bed (active in the Netherlands), Matratzen Concord (active in Germany, the Netherlands, Austria, Switzerland, Belgium and Poland), El Gigante del Colchón (active in Spain), BeddenREUS, Dormaël and Slaapgenoten (all three active in the Netherlands) and MAV (active in Germany). Beter Bed Holding is also active in the field of developing and wholesaling branded products in the bedroom furnishings sector in the Netherlands, Belgium, Germany and Spain via its subsidiary DBC International. Beter Bed Holding achieved net revenue of € 361.5 million in 2009. The company has been listed on Euronext Amsterdam since December 1996. The Beter Bed Holding share is included in the Amsterdam Small Cap Index.

For more information, please contact: Ton Anbeek, Chief Executive Officer Tel. +31 (0)413 338819 / Fax +31 (0)413 338829 / Mob. +31 (0)6 53662838 E-mail: ton.anbeek@beterbed.nl / Website: www.beterbedholding.com