Bénéteau — Investor Presentation 2017

Jun 7, 2017

PRODUCT CASE STUDY: MULTIHULLS

Yann Masselot Lagoon/CNB General Manager

1. STAKES

2. CHANGES IN THE CATAMARAN OFFERING

3. Responding to the market's segmentation

4. Expanding our distribution network

STAKES

• Optimizing our facilities and increasing our revenues

WHY A NEW CATAMARAN OFFERING?

• Increase our market shares
• Market is more developed and is segmenting
• Differentiation from competitors who have followed the Lagoon

HOW TO DEVELOP THIS OFFERING

• Capitalizing on Lagoon's success
• Capitalizing on a dynamic market
• Capitalizing on synergies within the Bénéteau Group

CAPITALIZING ON LAGOON'S SUCCESS

• Brand ramped up since 1995
• Global leader since 2003
• Outperforming the market
• Industrial and financial synergies with the Bénéteau Group
• Constant challenger mindset
• Innovations that have become essential features

DYNAMIC GLOBAL MARKET

• Dynamic catamaran market that has climbed back above its pre-crisis high
• Average annual growth of 18% since 2010

SAILING / POWER BREAKDOWN – LIVEABOARD CATAMARANS

• Power segment growing for the past 2 years

BREAKDOWN OF SEGMENTS COMFORT / PERFORMANCE – SAILING CATAMARANS

• Recreational segment dominant, with 90% of the multihull sailing market

KEY DEVELOPMENT FACTORS

• Launch of the new brand in 2018
• Range of several models rapidly available
• New design approach