BELL FINANCIAL GROUP LIMITED — Director's Dealing 2012

Sep 18, 2012

Appendix 3Y Change of Director’s Interest Notice

Rule 3.19A.2

Appendix 3Y

Change of Director’s Interest Notice

Information or documents not available now must be given to ASX as soon as available. Information and documents given to ASX become ASX’s property and may be made public.

Introduced 30/09/01 Amended 01/01/11

Name of entity BELL FINANCIAL GROUP LTD (“BFG”) ABN 59 083 194 763

We (the entity) give ASX the following information under listing rule 3.19A.2 and as agent for the director for the purposes of section 205G of the Corporations Act.

Name of Director	BRENDA SHANAHAN
Date of last notice	17 SEPTEMBER 2012

Part 1 - Change of director’s relevant interests in securities

In the case of a trust, this includes interests in the trust made available by the responsible entity of the trust

Note: In the case of a company, interests which come within paragraph (i) of the definition of “notifiable interest of a director” should be disclosed in this part.

Direct or indirect interest	Indirect
Nature of indirect interest	Registered in the name of Sandhurst Trustees
(including registered holder)	Ltd. Brenda Shanahan is the beneficial
Note: Provide details of the circumstances giving rise to the relevantinterest.	owner.
Date of change	13 September 2012
No. of securities held prior to change	Direct:
	Nil Ordinary shares in – BFG
	Indirect:
	214,124 Ordinary shares in – BFG
Class	Ordinary
Number acquired	13,799
Number disposed

• See chapter 19 for defined terms.

01/01/2011 Appendix 3Y Page 1

Appendix 3Y Change of Director’s Interest Notice

Value/Consideration	$0.43
Note: If consideration is non-cash, provide details and estimated valuation
No. of securities held after change	Direct:
	Nil Ordinary shares in – BFG
	Indirect:
	227,923 Ordinary shares in – BFG
Nature of change	On market purchases
Example: on-market trade, off-market trade, exercise of options, issue of
securities under dividend reinvestment plan, participation in buy-back

Part 2 – Change of director’s interests in contracts

Note: In the case of a company, interests which come within paragraph (ii) of the definition of “notifiable interest of a director” should be disclosed in this part.

Detail of contract Nature of interest Name of registered holder (if issued securities) Date of change No. and class of securities to which interest related prior to change Note: Details are only required for a contract in relation to which the interest has changed Interest acquired Interest disposed Value/Consideration Note: If consideration is non-cash, provide details and an estimated valuation Interest after change

Part 3 –[+] Closed period

Were the interests in the securities or contracts detailed	No
above traded during a+closed period where prior written
clearance was required?
If so, was prior written clearance provided to allow the trade	N/A
to proceed during this period?
If prior written clearance was provided, on what date was this	N/A
provided?

• See chapter 19 for defined terms.

Appendix 3Y Page 2

01/01/2011