BELL FINANCIAL GROUP LIMITED — Director's Dealing 2011

Jun 9, 2011

Appendix 3Y Change of Director’s Interest Notice

Rule 3.19A.2

Appendix 3Y

Change of Director’s Interest Notice

Information or documents not available now must be given to ASX as soon as available. Information and documents given to ASX become ASX’s property and may be made public.

Introduced 30/09/01 Amended 01/01/11

Name of entity BELL FINANCIAL GROUP LTD (“BFG”) ABN 59 083 194 763

We (the entity) give ASX the following information under listing rule 3.19A.2 and as agent for the director for the purposes of section 205G of the Corporations Act.

Name of Director	COLIN MORTON BELL
Date of last notice	1 JUNE 2011

Part 1 - Change of director’s relevant interests in securities

In the case of a trust, this includes interests in the trust made available by the responsible entity of the trust

Note: In the case of a company, interests which come within paragraph (i) of the definition of “notifiable interest of a director” should be disclosed in this part.

Direct or indirect interest	Indirect
Nature of indirect interest	Colin Bell Pty Ltd (a company controlled by
(including registered holder)Note: Provide details of the circumstances giving rise to the relevant	Colin Bell)
interest.
Date of change	(1) 3 June 2011
	(2) 8 June 2011
	(3) 9 June 2011
No. of securities held prior to change	Direct:
	715,161 Ordinary shares in – BFG
	1,000,000 Options to acquire - Ordinary
	shares in BFG
	Indirect:
	984,561 Ordinary shares in – BFG
	Colin Bell is deemed to have the relevant
	interests of Bell Group Holdings Pty Ltd -
	117,967,345 fully paid ordinary shares
Class	Ordinary

• See chapter 19 for defined terms.

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Appendix 3Y Change of Director’s Interest Notice

Number acquired		(1) 25,001(2) 48,191(3) 1,809
Number disposed
Value/ConsiderationNote: If consideration is non-cash, provide details and estimated valuation		(1) $0.75(2) $0.72(3) $0.72
No. of securities held after change		Direct:715,161 Ordinary shares in – BFG1,000,000 Options to acquire - Ordinaryshares in BFGIndirect:1,059,562 Ordinary shares in – BFGColin Bell is deemed to have the relevantinterests of Bell Group Holdings Pty Ltd -117,967,345 fully paid ordinary shares
Nature of changeExample: on-market trade, off-market trade, exercise of options, issue ofsecurities under dividend reinvestment plan, participation in buy-back		On market trades

Part 2 – Change of director’s interests in contracts

Note: In the case of a company, interests which come within paragraph (ii) of the definition of “notifiable interest of a director” should be disclosed in this part.

Detail of contract Nature of interest Name of registered holder (if issued securities) Date of change No. and class of securities to which interest related prior to change Note: Details are only required for a contract in relation to which the interest has changed Interest acquired Interest disposed Value/Consideration Note: If consideration is non-cash, provide details and an estimated valuation

• See chapter 19 for defined terms.

Appendix 3Y Page 2

01/01/2011

Appendix 3Y Change of Director’s Interest Notice

Interest after change

Part 3 –[+] Closed period

Part 3 –+Closed period
Were the interests in the securities or contracts detailed	No
above traded during a+closed period where prior written
clearance was required?
If so, was prior written clearance provided to allow the trade	N/A
to proceed during this period?
If prior written clearance was provided, on what date was this	N/A
provided?

• See chapter 19 for defined terms.

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