AI assistant
beaconsmind AG — Share Issue/Capital Change 2021
Mar 17, 2021
1035_iss_2021-03-17_524104c1-f1b8-43b3-8bd6-e08bb488a602.pdf
Share Issue/Capital Change
Open in viewerOpens in your device viewer
DGAP-Ad-hoc: BeaconsmindAG/ Keyword(s): IPO/Expansion
beaconsmindAG(Euronext: MLBMD) announces the dual listing of its shares on Vienna Stock Exchange, therebystrengthening its reach inGerman-speaking markets
05-March-2021 / 18:30 CET/CEST
Disclosure of an inside information acc. toArticle 17 MARof the Regulation (EU) No 596/2014, transmitted byDGAP- a service of EQS GroupAG.
The issuer is solelyresponsible for the content of this announcement.
beaconsmindAG(Euronext:MLBMD) announces the dual listingof its shares onVienna Stock Exchange, therebystrengtheningits reachinGerman-speakingmarkets
Zurich, Switzerland- March5 th , 2021, beaconsmind(ISIN:CH0451123589 - Ticker:MLBMD), a SaaSprovider inLocation-Based Marketing(LBM) for retail chains, todayannounced the dual listing of its shares on the Direct Market Plus segment of the Vienna Stock Exchange to support its global commercial expansion and increase its access to capital and investors in theGerman-speaking markets.
Beaconsmind will nowbenefit from increased liquidity, continuous trading through the market making from Baader BankAGand the stateof-the-art electronic trading infrastructure from Xetra(R) T7. Baader BankAGwill act as Capital MarketCoach and market maker.
Since its foundation in 2015, beaconsmind's clients and investors were concentrated in the DACHregion (Germany,Austria or Switzerland). These include for example Fluxunit,OSRAM's venture capital arm. This dual listing on the Vienna Stock Exchange will enable beaconsmind to reach investors and increase awareness with potential clients nearer to its historical base in Switzerland.
Following the listing of its shares on Euronext in Paris in February, beaconsmind will nowbe available on both of the Eurozone's clearing houses, Euroclear (alreadyenabled bythe listing on Euronext) and the Deutsche Börse-owned Clearstream.
Max Weiland,CEOof beaconsmindAGsaid "Many thanks to the team at Wiener Boerse that made the dual-listing process so smooth. We are delighted to nowhave a strong presence to reach potential customers and investors in the marketswhere we started our growth story 6 years ago. Furthermore,we are thrilled to have Baader Bank asCapital MarketCoach and market maker.Our strong technological edge on both hardware and software, our asset-light model enabling a high profitability and the high recurrence in our revenue will enable us to attract newclients and further financing from investors specialising in technology and disruptive trends in the German-speaking market."
Location-basedmarketingtransformingthe in-store shoppingexperience
beaconsmind enables retailers with a physical store network and a customer app to increase their sales through location-based marketing: local, personalised messages, offers and other interactions that are sent via the retailer's mobile app directlyonto the mobile devices of customers in store.
beaconsmind outfits retail stores with bluetooth beacons to locate and identifycustomers. Then, beaconsmind integrates seamlesslyits proprietarySoftware Suite with the retailer's systems. This allows retailers to have a brand-newtype of interaction and communication channel with their customers, location-based couponing, and marketing campaigns.
Retailers' marketing teams use the Software Suite to design high-performing campaigns that transform the in-store shopping experience. This is achieved thanks to the large amount of data captured bythe beacons via customer's phones and analysed in the Suite: in-store shopping behaviours, purchase history, average basket size, physical and digital customer paths, etc. The Suite further enriches the customer data alreadyowned bythe retailer and enables more actionable customer segmentations and activation campaigns that can be measured.
Such real time and personalized interactions with customers via their phones (or smartwatches etc.) boosts in-store basket sizes, buying frequencyand, in the end, customer loyalty.All those keyretail metrics allows for a fast break-even on the costs of the beaconsmind solution.
Informationonthe listedshares onVienna Stock Exchange
beaconsmind shares will be listed for trading on the Direct Market Plus segment of Vienna Stock Exchange as of March 9th, 2021:
- Market: Vienna Stock Exchange
- Segment:Direct Market Plus
- Name: beaconsmindAG
- ISIN:CH0451123589
- Ticker: BMD
- Number of shares: 2'108'884
- -Admission price: March 8th closing price on Euronext access+
- First dayof trading: March 9, 2021
Partners of the operation
| Market Maker andCapital Market Coach | Auditors | Investor relations |
|---|---|---|
| BAADER | PricewaterhouseCoopers | NewCap |
About Wiener Börse AG
As the main provider of market infrastructure in the region, Wiener BörseAGis the gate to global markets.Operating the stock exchanges in Vienna and Prague, the group offers state-of-the-art systems, information and ITservices. Listed companies receive maximum liquidity and investors benefit from fast and cost-effective trading bythe market leader. Wiener BörseAGalso collects and distributes stock market data and calculates the most important indices of the region. Because of this unique know-howthe national stock exchanges in Budapest, Ljubljana and Zagreb trust its ITservices.Additionally, the group holds stakes in energyexchanges and clearing houses.
About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beaconsmind helps retailers run successful location-based marketing campaigns. Byfitting stores with bluetooth beacons that precisely locate and identifycustomers, and byintegrating its Software Suite, beaconsmind opens a brand-newchannel for retailers to interactwith their customers, fundamentallytransforming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the convenience gaps of each.
For more information, please visitwww.beaconsmind.com.
| beaconsmind | Media Relations | Investor Relations / Strategic Communication |
|---|---|---|
| MaxWeiland, Founder &CEO | Nicolas Merigeau | Louis-Victor Delouvrier |
| [email protected] | NewCap | NewCap |
| Tel.: +41 44 380 73-73 | [email protected] | [email protected] |
05-March-2021 CET/CESTThe DGAPDistribution Services include RegulatoryAnnouncements, Financial/Corporate News and Press
Releases. Archive atwww.dgap.de
| Language: | English |
|---|---|
| Company: | BeaconsmindAG |
| Seestrasse 3 | |
| 8712 Stäfa | |
| Switzerland | |
| Internet: | www.beaconsmind.com |
| ISIN: | CH0451123589 |
| Listed: | Foreign Exchange(s) Vienna Stock Exchange (Third Market (MTF)) |
| EQSNews ID: | 1173639 |
End ofAnnouncement DGAPNews Service