beaconsmind AG — Regulatory Filings 2021

Mar 17, 2021

DGAP-Ad-hoc: BeaconsmindAG/ Keyword(s): Expansion

BeaconsmindAG: beaconsmindAGunveils its international expansion blueprint, and announces its intention to first open a Middle East outpost

16-March-2021 / 19:18 CET/CEST

Disclosure of an inside information acc. toArticle 17 MARof the Regulation (EU) No 596/2014, transmitted byDGAP- a service of EQS GroupAG.

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beaconsmindAGunveils its international expansionblueprint, andannounces its intentiontofirst opena Middle East outpost.

Zurich, Switzerland- March16 th , 2021, beaconsmind(ISIN:CH0451123589 - Ticker:MLBMD), a SaaSprovider inLocation-Based Marketing(LBM) for retail chains unveils todayits international expansion blueprint,wherebythe companywill serve its global clients and acquire newbusiness through three newinternational outposts bythe end of 2022. In the first step of this blueprint, the companyalso announces its intention to open its Middle East outpost in the coming months.

Swiss location-based marketing companybeaconsmindAGunveils its international expansion blueprint,wherebythe companywill serve its global clients and acquire newbusiness through three new international outposts bythe endof 2022:Middle East,APACand Americas.

• The historic headquarters in Zurich, Switzerland,will cover global customer accounts and serve as the company's central operations and logistics office, and lead European business development.

• International outposts will focus on business development efforts for global customers with headquarters in the respective regions:

• This localised sales strategyis required in order to convert customers to the beaconsmind SaaSsolution, as all key stakeholders involved in the sales typicallysit in the local head offices (CEO,Head ofRetail,Head of ITand Head of Marketing).

• The blueprint's locations of Middle East,APACandAmericas were selected based on the current customer store footprint and existing usage data of beaconsmind's solution.

• The Middle East outpostwas selected as the first location to open based on the regional analysis conducted this year. APAClocation planning will follownext this year andAmericas location planning will followby2022.

In the first step of this blueprint, the companyannounces its intention to open its Middle East outpost in the coming months. This announcement follows a 3-months pre-openingprocess which will be replicated before the next openings inAPACandAmericas:

• Regional analysis of existing and potential beaconsmind customer store footprint, growth potential, regional Covid-19 policies regarding store and restaurant/hotel opening, pricing levels, SaaSgrowth and location-based marketing usage data.

• Hiringofretail-specialisedsalespersons, tasked with the preparation of the executive roadshow.

• Executive roadshow,wherebyCEOand board members meet potential clients and local partners over several weeks to confirm regional appetite for LBMand beaconsmind's revenue potential.

The completion of the pre-opening process for the Middle East location was enabled bythe fund-raising round ofDecember 2020.A3 week roadshowwas possible thanks to the region's management ofCovid-19 vaccination and store-friendlypolicies. Beaconsmind now is in final stages of negotiation with strong local partners. Furthermore, the companyhas interacted with potential clients with a high appetite for the company's location-based marketing solution in the sectors of mall operations, gyms, supermarkets/hypermarkets, logistics, culture, and Hotels/Restaurants/Cafes. The companyhas nowa salesforce in place and is taking steps to open a corporate presence in Dubai,UAE.

Max Weiland,CEOof beaconsmindAGsaid "The Middle East is a buzzing region,with theQatar World Cup and Dubai Expo just around the corner, and the local appetite for innovative technology solutions is sky-high.Our solution received an extremely encouraging reception throughout the regional roadshow. We have strong indications that the sales process is simpler thanks to often centralised decision-making powers,which will lead to faster sales cycles for beaconsmind. The Middle Eastern populations have demonstrated that they embrace newtechnologies, and our marketing solution will have a significant impact on our clients' shopping experience. Indeed, Middle Eastern customers are constrained to shopping in exceptionally large indoor structures most of the year, and way-finding technology through battery-powered beacons is alreadywidely available.Our track power-supplied beacons offer not only a superior solution to the battery-powered ones in place that require replacements, but our marketing software Suite

also opens a brand-newcommunication channel for our clients that is likely to generate exciting results in the coming months."

About beaconsmind

Founded in 2015 in Switzerland, beaconsmind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beaconsmind helps retailers run successful location-based marketing campaigns. Byfitting stores with bluetooth beacons that precisely locate and identifycustomers, and byintegrating its Software Suite, beaconsmind opens a brand-newchannel for retailers to interactwith their customers, fundamentallytransforming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the convenience gaps of each.

For more information, please visitwww.beaconsmind.com.

beaconsmind	Media Relations	Investor Relations / Strategic Communication
MaxWeiland, Founder &CEO	Nicolas Merigeau	Louis-Victor Delouvrier
maxweiland@beaconsmind.com	NewCap	NewCap
Tel.: +41 44 380 73-73	nmerigeau@newcap.fr	lvdelouvrier@newcap.fr

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Language: English Company: BeaconsmindAG Seestrasse 3 8712 Stäfa Switzerland

Internet: www.beaconsmind.com ISIN: CH0451123589 Listed: Foreign Exchange(s) Vienna Stock Exchange (Third Market (MTF)) EQSNews ID: 1176133

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