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beaconsmind AG — Regulatory Filings 2021
Mar 17, 2021
1035_iss_2021-03-17_6c8ce27b-4b7b-4dcb-8f6e-fb1ba955c653.pdf
Regulatory Filings
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DGAP-Ad-hoc: BeaconsmindAG/ Keyword(s):Contract
BeaconsmindAG: beaconsmindAG(Euronext: MLBMD) announces itwill implement its location-based marketing solution for DEPOT, the leadingGerman home furniture specialist.
08-March-2021 / 08:00 CET/CEST
Disclosure of an inside information acc. toArticle 17 MARof the Regulation (EU) No 596/2014, transmitted byDGAP- a service of EQS GroupAG.
The issuer is solelyresponsible for the content of this announcement.
Press Release
beaconsmindAG(Euronext:MLBMD) announces itwill implement its location-basedmarketingsolutionfor DEPOT, the leading Germanhome furniture specialist.
Stäfa (Zurich, Switzerland) - March8, 2021. beaconsmindAGannouncedtodayitwill implement its location-basedmarketing(LBM) solutionfor DEPOT, one of the largest home furniture specialists intheGerman-speakingcountrieswithover 500 stores inGermany, Austria andSwitzerland.DEPOTwill use beaconsmind's software Suite andBeaconhardware,whichwill communicatewiththe DEPOTmobile app, totransformits shoppingexperience in-store throughdigital interactions.
Today, Swiss LBMcompanybeaconsmindAGannounced its collaboration with leadingGerman home furniture specialistDEPOT. Thanks to the beaconsmind solution, marketing teams atDEPOTwill be able to transform the in-store customer experience. Through its existing mobile app,DEPOTwill be able to interact in real time with local, personalised messages, offers and other interactions based on their clients' profiles, purchase historyand location within its stores.
For DEPOT, this newhigh-performance, measurable marketing and experience channel will contribute to bridging the gap in shopping experiences between online and offline. beaconsmind will enable DEPOTto knowtheir clients better, and to adapt offers and recommendations as customers browse through their different sections with home furniture, home decoration and accessories.
Dr.Gunnar George, ManagingDirector at DEPOTsaid "The use of disruptive technologies is more important than ever for retailers.Our customers are increasingly digital, and it is a priority for us to open digital interaction channels.Our dynamic inventory, evolving through the seasons and trends, and our large store formats are ideal to interactwith customers directly through their phones, and we look forward to making the shopping experience more exciting for customers by providing personalized and relevant interactions based on where they stand in the store."
Max Weiland,CEOof beaconsmindAGsaid "In an omnichannel world,we enable retailers like DEPOTto make brick-and-mortar stores even more attractive, thanks to a shopping experience that integrates the advantages that they find online.Customers are nowstarting to expect a level of personalization and interaction everywhere and our thesis is that theywill soon find non-digitally enhanced shopping inferior to online. And this iswhere our sweet spot is, by enabling retailers like DEPOTwith brick-and-mortar networks that are central to their brand narrative, to enhance their storeswith digital interaction capabilities, and therefore seamlessly merge online and offline. DEPOTis breaking newground by digitising its network and investing in customer experience, and we look forward to supporting them as they continue their impressive expansion. Max Weilandadded:"This significant customer acquisition highlights beaconsmind's ability to rapidly deploy its commercial strategy. Thiswin also points to a shortening of the sales cycles, and the maturity of the solution which meets the needs of distribution company ".
About DEPOT
TheGries Deco Company,with its two strong brands DEPOTand ipuro, is todayone of the largest decoration and furnishing specialists in theGerman-speaking countries. The companycurrentlyemploys around 6,500 people and has over 500 DEPOTshops (including partners) inGermany,Austria and Switzerland.Opening ~30 shops per year since 2005,DEPOTestablished itself as a leading provider of ideas for innovative furnishing and home accessories. The range of high-qualityproducts changes seasonallyand is coupled with innovative, modern design, feel-good factor and customer-friendlyprices. 700,000 customers shop atDEPOTeverymonth.
For more information, please visitwww.depot-online.de
About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beaconsmind helps retailers run successful location-based marketing campaigns. Byfitting stores with bluetooth beacons that precisely locate and identifycustomers, and byintegrating its Software Suite, beaconsmind opens a brand-newchannel for retailers to interactwith their customers, fundamentallytransforming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the convenience gaps of each.
For more information, please visitwww.beaconsmind.com.
| beaconsmind | Media Relations | Investor Relations / Strategic Communication |
|---|---|---|
| MaxWeiland, Founder &CEO | Nicolas Merigeau | Louis-Victor Delouvrier |
| [email protected] | NewCap | NewCap |
| Tel.: +41 44 380 73-73 | [email protected] | [email protected] |
08-March-2021 CET/CESTThe DGAPDistribution Services include RegulatoryAnnouncements, Financial/Corporate News and Press Releases.
Archive atwww.dgap.de
| Language: | English |
|---|---|
| Company: | BeaconsmindAG |
| Seestrasse 3 | |
| 8712 Stäfa | |
| Switzerland | |
| Internet: | www.beaconsmind.com |
| ISIN: | CH0451123589 |
| Listed: | Foreign Exchange(s) Vienna Stock Exchange (Third Market (MTF)) |
| EQSNews ID: | 1173692 |
End ofAnnouncement DGAPNews Service