beaconsmind AG

Regulatory Filings • May 10, 2021

DGAP-Ad-hoc: BeaconsmindAG/ Keyword(s): Expansion

BeaconsmindAGannounces the opening of its Dubai outpost and its partnership with Seed Group to bring its location-based marketing solution to the Middle East.

10-May-2021 / 08:30 CET/CEST

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beaconsmindAG(ISIN:CH0451123589, EURONEXT:MLBMD, VIENNA:BMD) announces the openingof its Dubai outpost andits partnershipwithSeedGrouptobringits location-basedmarketingsolutiontothe Middle East.

Zurich, Switzerland- May10th, 2021, beaconsmind(ISIN:CH0451123589 - Ticker:MLBMD), a SaaSprovider in Location-Based Marketing(LBM) for retail chains unveils todayits international expansion strategy,wherebythe companywill serve its global clients and acquire newbusiness through three newinternational outposts bythe end of 2022, beaconsmind todayannounces opening of its Middle East outpost in Dubai, and its partnership with Seed Group, a companyof the Private Office of Sheikh Saeed binAhmedAl Maktoum.

After announcing in March its international expansion blueprint consisting of three newinternational outposts (Middle East,APACand Americas) bythe end of 2022, beaconsmind announces todaythe opening of its Middle East outpost in Dubai, UnitedArab Emirates. The local entitywill lead business development efforts for global customers with headquarters in the Middle East.

The first partnership signed and announced todayis with Seed Group, a companyof the Private Office of Sheikh Saeed binAhmedAl Maktoum, familymember of the royal familyof Dubai. The Seed Group has joined forces with beaconsmind to bring location-based marketing software and solutions for retail chains to the UAEand the wider Middle East region.

HishamAlGurg, CEOof the SeedGroupandthe Private Office of SheikhSaeedbinAhmedAl Maktoum, said,"We are pleased to partner with beaconsmind. Their concept is already proven in the global markets and helping various businesses to add more value to their operations. I am confident itwill help the Middle East retailers to make their services more agile, target the right customers and add to the overall bottom line of the business."

Thanks to this partnership, beaconsmind nowhas direct access to the companies of the royal familyof Dubai, such as Emirates airlines, and the Jumeirah Group,which alone opens potential implementation of beaconsmind's location-based marketing solution across a significant portfolio of hotels, dining, retail and wellness locations across the Middle East, Europe andAsia. The Seed Group will support beaconsmind with market entryfacilitation, resources in R&Dand accounting, and including office headquarters.

"The Middle East market offers a huge potential for growth for companies like us that are focused on enhancing customers' shopping experience and offering valuable insights to the businesses. Local population is very tech-savvy and businesses are undergoing massive digital transformation. These will be just a fewof the many positive catalysts present in this region," said Max Weiland, CEOof beaconsmind.

The Seed Group is the local sponsor of the Middle East entityof beaconsmind,which underlines their strong belief in the development potential and promises execution support. There will be no dilution to the existing beaconsmind shareholders. Based on this exclusive access, beaconsmind estimates a market revenue potential of over CHF40Mrecurring annually. This figure can be reached in the next 5 years in the UAEand Middle east regions alone. The region's 3 keyverticals that the companyis targeting are Retail, Hospitalityand Dining, and Culture and Tourism. The keyclients targeted are mall operators, gyms, supermarkets/hypermarkets, logistics, culture, and Hotels/Restaurants/Cafes. The companyhas nowa salesforce in place.

"Especially in this Covid-induced newnormal era,when many retailers have accelerated their digital transformation journey to gain new business, beaconsmind's offerings seem very timely," said Mr. AlGurg.

"With Seed Group as a strategic partner,we are looking forward to enter the marketwith a bang and earn good following very fast in the coming months. We have already spent a good amount of time learning the market dynamics and studying the local customers' preferences and inclinations. Thiswill help us to instantly offer the best-tailored solutions to our regional clients," said Mr Weiland.

About SeedGroup

Over the past 16 years, Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East and NorthAfrica region through the support and strong base of regional connections of the Seed Group. The Group's goal is to create mutuallybeneficial partnerships with multinational organisations and to accelerate their sustainable market entryand presence within the MENAregion. Seed Group has been a keypoint in the success of all its partners in the region helping them reach their target customers and accelerate their businesses. The Private Office was established bySheikh Saeed binAhmedAl Maktoum to directlyinvest in or assist potential business opportunities in the region,which meet The Private Office's criteria.

For more information, visitwww.seedgroup.com

About beaconsmind

Founded in 2015 in Switzerland, beaconsmind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beaconsmind helps retailers run successful location-based marketing campaigns. Byfitting stores with bluetooth beacons that precisely locate and identifycustomers, and byintegrating its Software Suite, beaconsmind opens a brand-newchannel for retailers to interactwith their customers, fundamentallytransforming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the convenience gaps of each.

For more information, please visitwww.beaconsmind.com.

beaconsmind	Media Relations	Investor Relations / Strategic Communication
MaxWeiland, Founder &CEO	Nicolas Merigeau	Louis-Victor Delouvrier
maxweiland@beaconsmind.com	NewCap	NewCap
Tel.: +41 44 380 73-73	nmerigeau@newcap.fr	lvdelouvrier@newcap.fr

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8712 Stäfa Switzerland Internet: www.beaconsmind.com ISIN: CH0451123589 Listed: Foreign Exchange(s) Vienna Stock Exchange (Third Market (MTF)) EQSNews ID: 1194249

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