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beaconsmind AG — Regulatory Filings 2021
Jun 23, 2021
1035_iss_2021-06-23_f8daf1c0-60f0-4e37-8d1f-836a12fdb498.pdf
Regulatory Filings
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DGAP-Ad-hoc: BeaconsmindAG/ Keyword(s): Development of Sales BeaconsmindAGannounces itwill implement its solution for Roberto Cavalli, the haute couture fashion house.
23-Jun-2021 / 08:00 CET/CEST
Disclosure of an inside information acc. toArticle 17 MARof the Regulation (EU) No 596/2014, transmitted byDGAP- a service of EQS GroupAG.
The issuer is solelyresponsible for the content of this announcement.
beaconsmindAG(ISIN:CH0451123589, EURONEXT:MLBMD, VIENNA:BMD) announces itwill implement its solutionfor RobertoCavalli, the haute couture fashionhouse.
Zurich, Switzerland- June 23, 2021, 7:30am CEST- beaconsmind(ISIN:CH0451123589 - Ticker:MLBMD), a SaaSprovider in Location-Based Marketing (LBM) for retail chains announced it will implement its location-based marketing solution for Roberto Cavalli, the haute couture fashion house. Roberto Cavalli will use beaconsmind's software Suite and Beacon hardware to transform its shopping experience.
Today, Swiss location-based marketing companybeaconsmindAGannounced its collaboration with the 50-year-old haute couture fashion house Roberto Cavalli. Ever since "Limbo", the first boutique opened by Roberto Cavalli in St. Tropez in the seventies, the brand has always delivered an upscale and innovative shopping experience in its international retail network. Roberto Cavalli's first store was indeed a departure from the traditional boutique, with sand on the floor, customers walking barefoot, and clothing placed on shelves or hung seeminglyat random while respecting a precise chromatic order. One dayBrigitte Bardot visited the boutique, thus consecrating it so that it became a meeting place where fashionable people out shopping were happyto see and be seen.
In today's omnichannel world, and since its acquisition byDAMACproperties in 2019, the group has been jointlydeveloping their shopping experience and e-commerce initiatives. Thanks to the beaconsmind solution, marketing teams at Roberto Cavalli will be able to transform the in-store customer journey in their network of outlets and stores, by interacting in real time with local, personalised messages, offers and other interactions based on their clients' profiles, purchase historyand location within their stores.
Mr. Ennio Fontana, General Manager of Roberto Cavalli, said "Thanks to beaconsmind, our creatives will be able to design innovative experiences as customers browse through our stores, and therefore not only bridge the gap in experiences between online and offline, but also lift the innovative printing, opulent aesthetic, and animalier spirit of our brand,which is exceptional to experience in person."
For beaconsmind, this customer acquisition further confirms its strong positioning with the world's most innovative brands. This also confirms a shortening of the sales cycles for the company, and points to the start of an industry-wide adoption of location-based marketing solutions in retail. Together with DAMAC, the Roberto Cavalli maison also recentlyentered the branded real-estate segment, a sector where beaconsmind is building a strong sales pipeline since its international expansion in the Middle East in March 2021. In the region, Roberto Cavalli spearheaded the interior design of several developments, including the Just Cavalli villas in Dubai.
Max Weiland, CEOof beaconsmind AG, said "We are immensely proud to start a partnership with such a renowned and revered fashion house as Roberto Cavalli. The potential applications to express a brand's creativity through our Suite is limitless, and we look forward to co-creating the future of physical shopping with our clients. With our fast-growing portfolio, we aim to help retailers transform their brick and mortar stores, and offer enhanced shopping experiences that bring the best of online and offline."
About RobertoCavalli
Roberto Cavalli S.p.Ais an Italian luxury fashion company founded by the designer Roberto Cavalli in Osmannoro, Florence, during the 1970s. Known for its glamour and animalier prints on leather and textiles, the label manufactures and markets haute couture, ready-towear, and accessories, including handbags, eyewear, watches, shoes, perfumes and jewellery. The company also develops interior design projects for high-end buildings and hotels.
For more information, please visitwww.robertocavalli.com
About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beaconsmind helps retailers run successful location-based marketing campaigns. By fitting stores with bluetooth beacons that precisely locate and identifycustomers, and byintegrating its Software Suite, beaconsmind opens a brand-new channel for retailers to interact with their customers, fundamentally transforming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the convenience gaps of each.
For more information, please visitwww.beaconsmind.com
| beaconsmind | Media Relations | Investor Relations / Strategic Communication |
|---|---|---|
| MaxWeiland, Founder &CEO | Nicolas Merigeau | Louis-Victor Delouvrier |
| [email protected] | NewCap | NewCap |
| Tel.: +41 44 380 73-73 | [email protected] | [email protected] |
23-Jun-2021 CET/CESTThe DGAPDistribution Services include RegulatoryAnnouncements, Financial/Corporate News and Press Releases.
Archive atwww.dgap.de
| Language: | English |
|---|---|
| Company: | BeaconsmindAG |
| Seestrasse 3 | |
| 8712 Stäfa | |
| Switzerland | |
| Internet: | www.beaconsmind.com |
| ISIN: | CH0451123589 |
| Listed: | Foreign Exchange(s) Vienna Stock Exchange (Third Market (MTF)) |
| EQSNews ID: | 1210855 |
End ofAnnouncement DGAPNews Service