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beaconsmind AG — Earnings Release 2021
Oct 5, 2021
1035_iss_2021-10-05_f59f3d5b-df3b-47f3-bd56-4257646a8652.pdf
Earnings Release
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DGAP-Ad-hoc: BeaconsmindAG/ Keyword(s): Development of Sales
BeaconsmindAG(ISIN: CH0451123589, EURONEXT: MLBMD, VIENNA: BMD) announces its first UAEclient, fashion retailer group Maison-B-More, validating its international expansion blueprint
05-Oct-2021 / 19:23 CET/CEST
Disclosure of an inside information acc. toArticle 17 MARof the Regulation (EU) No 596/2014, transmitted byDGAP- a service of EQS GroupAG.
The issuer is solelyresponsible for the content of this announcement.
beaconsmindAG(ISIN:CH0451123589, EURONEXT:MLBMD, VIENNA:BMD) announces its first UAEclient, fashionretailer groupMaison-B-More, validatingits international expansionblueprint
Zurich, Switzerland- October 5, 2021 - beaconsmind(ISIN:CH0451123589 - Ticker:MLBMD), a SaaSprovider in Location-Based Marketing(LBM) for retail chains announced itwill implement its location-based marketing solution for its veryfirst UAEclient, the fashion retail group Maison-B-More. The group will use beaconsmind's software Suite and Bluetooth Beacon hardware in stores. This client success, acquired in a record timeframe, highlights the legitimacyof beaconsmind's international expansion blueprint, and points to more successes to come from its strong pre-opening program which will be replicated before the next openings inAPACandAmericas.
Only5 months after opening its Middle East outpost in Dubai, UAE, beaconsmind announces its first local client acquisition. The speed from approach to closing illustrates the local appetite for solutions that extract more profit out of retail stores, and the broader industry's move towards transforming their physical stores into digital destinations. Established in Dubai in 1985, Maison-B-More's boutiques and online store are home to over 160 fashion labels from across the world and the group is the prime distributor and retailer of some of the largest global luxuryfashion brands in the UAE. Physical stores are located in malls (including the Dubai Mall and the WAFI Mall) as well as in theAtlantis Dubai. The retailer is part of the Fanar Group, a broader conglomerate including hotels in the UAEand Switzerland, holidayhomes, hotel apartments and restaurants,with whom beaconsmind is activelydiscussing implementing its hospitalitysolutions.
With a strong online platform, the group was looking to infuse its digital know-howinto its physical stores and develop further loyalty initiatives based on purchases across platforms. Thanks to the beaconsmind solution, the group will be able to interact in real time with personalised offers with its clients, based on their purchase historyand location within their stores.
Mr. Anis Al Jallaf, ChairmanandCEOof Maison-B-More, said "Thanks to beaconsmind,we will be able to offer an experience in our physical stores that incorporates the best marketing techniqueswe have developed online.Given our exclusive access to brands,we have a high share of loyal, repeat customers. However,we have not been able to fully tap into this potential across our network of stores and offer our clientswith a differentiated experience in stores. This is nowmade possible and easywith beaconsmind.Our marketing teams are excited access such a powerful tool and interactwith our customers in a way they have never experienced before."
For beaconsmind, this newclient comes only2 months after announcing the Roberto Cavalli acquisition and confirms a shortening of the sales cycles for the company. It also further validates the international expansion strategyof beaconsmind thatwas announced this year. The company's local sales force has built a significant pipeline of potential clients with a high appetite for the company's location-based marketing solution in the sectors of mall operations, gyms, supermarkets/hypermarkets, logistics, culture, and Hotels/Restaurants/Cafes.
Max Weiland, CEOof beaconsmindAG, said "We are delighted to start our journey in the Gulf region with an innovative fashion group such as Maison-B-More. We are nowdeveloping an expertise in fashion retail, and we look forward to co-creating the future of physical shopping with our clients. Thiswin illustrates that the local appetite for innovative technology solutions is high. The sales process goes faster in the Gulf thanks to centralised decision-making powers,which leads to faster sales cycles for us.Our strong pipeline demonstrates that the Middle East embraces newtechnologies, and our marketing solution will have a significant impact on our clients' shopping experience."
About Maison-B-More
Maison-B-More is a Dubai-based fashion retail group. Established in 1985, Maison-B-More's boutiques and online store are home to over 160 fashion labels from across the world and the group is the prime distributor and retailer of some of the largest global luxuryfashion brands in the UAE. Physical stores are located in malls (including the Dubai Mall and the WAFI Mall) as well as in theAtlantis Dubai. The retailer is part of the Fanar Group, a broader conglomerate including hotels in the UAEand Switzerland, holidayhomes, hotel apartments and restaurants,with whom beaconsmind is activelydiscussing implementing its hospitalitysolutions.
For more information, please visitwww.maison-b-more.com
About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beaconsmind helps retailers run successful location-based marketing campaigns. Byfitting stores with bluetooth beacons that precisely locate and identifycustomers, and byintegrating its Software Suite, beaconsmind opens a brand-newchannel for retailers to interactwith their customers, fundamentallytransforming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the convenience gaps of each.
For more information, please visitwww.beaconsmind.com
| beaconsmind | Media Relations | Investor Relations / Strategic Communication |
|---|---|---|
| MaxWeiland, Founder &CEO | Nicolas Merigeau | Louis-Victor Delouvrier |
| [email protected] | NewCap | NewCap |
| Tel.: +41 44 380 73-73 | [email protected] | [email protected] |
05-Oct-2021 CET/CESTThe DGAPDistribution Services include RegulatoryAnnouncements, Financial/Corporate News and Press Releases. Archive atwww.dgap.de
Language: English Company: BeaconsmindAG Seestrasse 3 8712 Stäfa Switzerland Internet: www.beaconsmind.com ISIN: CH0451123589 Listed: Foreign Exchange(s) Vienna Stock Exchange (Third Market (MTF)) EQSNews ID: 1238538
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