Bata India Limited — Earnings Release 2024

May 29, 2024

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May 29, 2024

The Manager The Manager The Secretary Corporate Relationship Department Listing Department The Calcutta Stock Exchange BSE Limited National Stock Exchange of India Limited Limited 1[st] Floor, New Trading Wing, Exchange Plaza, 5[th] Floor, 7, Lyons Range, Rotunda Building, Plot No. C-1, Block G, Kolkata - 700001 P J Towers, Dalal Street, Fort, Bandra Kurla Complex, Bandra (E), Mumbai - 400001 Mumbai - 400051 BSE Security Code: 500043 NSE Symbol: BATAINDIA CSE Scrip Code: 10000003 Dear Sir/Madam,

Subject : Press Release

Further to our letter dated May 29, 2024, regarding Outcome of Board Meeting, we hereby submit the Press Release on the same.

It shall also be made available on Company’s website www.bata.in

We request you to take the same on record

Thanking you,

Yours faithfully,

For BATA INDIA LIMITED

NITIN Digitally signed by BAGARIA NITIN BAGARIA

NITIN BAGARIA

AVP (Special Projects) – Company Secretary & Compliance Officer

Encl.: As above

BATA INDIA LIMITED

CIN: L19201WB1931PLC007261

Registered Office: 27B, Camac Street, 1[st] Floor, Kolkata-700016, West Bengal II Tel.: (033) 23014400 II Fax: (033) 22895748 E-mail: in-customer.service@bata.com II Website: www.bata.in

Press Release

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Bata India announces Q4 results;

Premiumisation & Casualisation Strategy working well; Operating Metrics Improve

Gurugram, May 29, 2024: Footwear major Bata India Limited today announced results for the quarter ended 31st March 2024. Revenue from operations for the quarter stood at Rs. 7976.74 million vs. Rs. 7785.85 million for Q4FY23. The Operating Profit stood at Rs. 582.65 million. The results for the quarter are a factor of resilience despite sluggish demand conditions to drive growth in a sustainable manner with strong margin performance.

Continued expansion with a network of 1329 COCO and Franchise stores. On digital sales front, e-commerce performance was encouraging. Bata achieved significant growth in e-commerce sales for previous year.

The portfolio casualisation strategy continued to work well, with Sneaker category led by Power. Sneaker Studios expanded to 698 Stores. Floatz achieved highest ever quarterly turnover, enhanced by 11 Floatz Kiosk. Bata also launched its 1[st] Power EBO launched in Noida. Another 5 to be opened shortly.

To enhance customer experience, Bata continued to renovate stores. 67 stores were renovated during the quarter with significant thrust towards portfolio newness with style & technology propositions.

Major campaigns were launched building style & fashion forward Imagery through Marketing Campaigns - 10/10 Campaign and Engaging Youth with Always-On Influencers.

Bata continued to leverage its fixed cost across the value chain. ERP has gone live as per plan.

Revenue from operations for the year stood at Rs. 34,784.13 million vs. Rs. 34,515.68 million for FY23. The Operating Profit stood at Rs. 3,280.59 million for the year vs. Rs. 3,882.79 million for FY23. With a positive outlook and to accelerate growth, significant investments behind Brand and technology are continued.

Speaking on the Q4FY24 performance, Gunjan Shah, MD and CEO - Bata India Limited, stated:

“Bata India navigated well through the unforeseen sluggishness in the market driving towards sustainable growth led by brands backed by significant investments in marketing and technology. Our strategies helped us defending margins.

With cautious control on costs and focus on efficiency and productivity, we were able to defend our margin growth across channels and maintain our standing in premium segments across brands like Red Label, Comfit, Power. We added 24 Franchise Stores in the quarter, primarily in Tier 3 – 5 towns to cater the demand for branded products and achieve better returns on capital.

We are further bolstering our offering with international tie-ups, such as Hush Puppies and Nine West which saw a significant higher ASP driving premiumization. We are optimistic of demand revival going forward.”

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BATA INDIA LIMITED

CIN: L19201WB1931PLC007261

Registered Office: 27B, Camac Street, 1[st] Floor, Kolkata-700016, West Bengal II Tel.: (033) 23014400 II Fax: (033) 22895748 E-mail: in-customer.service@bata.com II Website: www.bata.in