BANGO PLC

Regulatory Filings • Feb 6, 2014

National Storage Mechanism | Additional information

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RNS Number : 4419Z

Bango PLC

06 February 2014

6 February 2014

BANGO PLC

("Bango")

Launch of New Product 'Bango Dashboard'

Provides operators with the unique capability to view sales of digital content across major app stores

Bango (AIM: BGO), the mobile web payments and analytics company, today announces at Apps World in San Francisco, its latest product innovation: Bango Dashboard.

This entirely new product leverages capabilities from Bango's analytics technology. It provides Mobile Network Operators (MNOs) a three dimensional view of their subscribers' digital content purchases, across the world's largest app stores.

Bango Dashboard leverages proven mobile analytics technology to provide scale and speed of reporting. It provides operators with precise insight into digital content sales across all of their app stores, including exact details about products sold and the customers purchasing them. The degree by which data is exposed can be controlled by the app store, through a Disclosure Control feature.

Bango Dashboard allows MNOs to:

·     accurately measure and compare their app store relationships;

·     manage their billing systems, and;

·     build engagements with their subscribers through a precise understanding of consumer behaviour and purchases.

MNOs increasingly provide mobile payment for app stores, using direct operator billing. This offers subscribers the ability to purchase digital content on their mobile device with just one click, charging the cost to their mobile phone bill. Most of the world's largest app stores are racing to introduce direct operator billing, recognising its superior conversion rate, universal reach and massively smooth user experience, especially compared to credit card, gift card and other traditional online payment methods.

Bango has become the payments platform of choice for the majority of the world's leading app stores who choose Bango to build high-quality direct connections into the world's largest MNOs.  

Bango Dashboard therefore promises to provide an unprecedented understanding of direct operator billing performance globally. It is offered to operators on a per-seat subscription basis, beginning with a basic executive view package and with additional packages tailored to specialist teams. The product is available immediately for all transactions processed using Bango Payment and no additional integration work is required. It can be extended to measure any app store or merchant payments not processed by Bango, or to measure third party billing solutions. Bango expects to widen its offering to include dashboards for other groups in the mobile content value chain, including app stores and larger digital merchants.

Ray Anderson, CEO of Bango plc, commented: "Only Bango marries award winning mobile billing and analytics technology with a comprehensive set of app store partnerships, including Google Play, Amazon, Facebook, Blackberry World, Windows Phone Store and Firefox Marketplace. Our unique and central position in the mobile ecosystem makes cross-app store dashboards a reality.  This information is the key to optimizing payments, increasing relevance and building subscriber engagement and value."

For Further information please contact:

Bango plc	Newgate Threadneedle	Cenkos Securities plc
Tel. +44 1223 472 777	Tel. +44 207 653 9850	Tel. +44 207 397 8900
Ray Anderson, CEO	Fiona Conroy	Beth McKiernan
Gerry Tucker, CFO	Caroline Evans-Jones	Neil McDonald
	Jasper Randall

About Bango

In the era of mobile technology, collecting payments has emerged as a central and complex challenge. Bango (AIM: BGO) powers payment and analytics on the mobile web, providing users with a massively smooth payment experience.

Bango's pervasive presence across the web creates a platform effect for partners, identifying hundreds of millions of users and maximizing the number of one click payments. Global leaders plugging into Bango include: Amazon (NASDAQ: AMZN), Blackberry World (NASDAQ: BBRY), Facebook (NASDAQ: FB), Firefox Marketplace, Google Play, Windows Phone Store (NASDAQ: MSFT) and major mobile brands including CNN, Cartoon Network and EA Mobile. Visit: bango.com

This information is provided by RNS

The company news service from the London Stock Exchange

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