Bang & Olufsen — Major Shareholding Notification 2016

Apr 7, 2016

BANG & OLUFSEN A/S 7 APRIL 2016

ANNOUNCEMENT NO. 15.13

Major shareholder announcement

Pursuant to Section 29 of the Danish Securities Trading Act, it is hereby informed that Sparkle Roll Group Limited BVI has informed Bang & Olufsen a/s ("Bang & Olufsen) that Sparkle Roll Group Limited BVI has entered an agreement to buy shares in Bang & Olufsen. After the completion of the transaction, Sparkle Roll Group Limited BVI will hold 5,665,192 shares, corresponding to approximately 13.1 per cent of the share capital in Bang & Olufsen.

Sparkle Roll Group limited BVI is 100 per cent owned by Mr. Qi Jianhong. Mr. Qi Jianhong already indirectly owns 5.6 per cent of the share capital in Bang & Olufsen, through his 100 per cent owned company Sparkle Roll Holdings Limited BVI. Subsequent to the completion of the transaction, Mr. Qi Jianhong therefore indirectly holds 8,069,78 shares, corresponding to 18.7% of the share capital in Bang & Olufsen a/s.

Please see attached announcement for further details.

For further information, please contact:

Claus Højmark Jensen, tel: +45 9684 1251