Bang & Olufsen — Major Shareholding Notification 2016

Dec 15, 2016

Struer, 2016-12-15 22:26 CET (GLOBE NEWSWIRE) -- Company Announcement no. 16.14

Pursuant to section 29 of the Danish Securities Trading Act, it is hereby
announced that Sparkle Roll Holdings Limited BVI ("Sparkle Roll") has informed
Bang & Olufsen a/s (”Bang & Olufsen”), that Sparkle Roll has transferred their
shares in Bang & Olufsen to Sparkle Roll Group Limited. Sparkle Roll Group
Limited hereafter owns 6,519,358 shares corresponding to 15.09 per cent of the
total share capital in Bang & Olufsen.

Mr. Qi Jianhong will hereafter, through another 100 per cent owned company,
Sparkle Roll Tech. Investments Limited (former Sparkle Roll Group BVI),
indirectly hold 2,404,186 shares in Bang & Olufsen, corresponding to app. 5.57
per cent of the issued share capital in Bang & Olufsen and will also indirectly
hold approximately 48.95 per cent interest in Sparkle Roll Group which in turn
holds 6,519,358 shares in Bang & Olufsen, corresponding to approximately 15.09
per cent of the total share capital in Bang & Olufsen.

Please see attached announcement for further details.

For further information, please contact:

Investor Relations, Claus Højmark Jensen, tel: +45 2325 10 67