Bang & Olufsen — Earnings Release 2011

Nov 15, 2011

Bang & Olufsen has previously communicated that the Group will launch a new
category of products towards the end of 2011 aimed at attracting new customers
to the brand.

To ensure sufficient launch quantities of the first new product in this new
category of products, the Group has decided to postpone the launch to the
beginning of 2012.

An increased focus on the speaker dock BeoSound 8, which has become Bang &
Olufsen's fastest selling audio product ever with more than 50,000 units sold
through the first 12 months, is expected to minimise the impact on 2011
Christmas sales.

The postponement does not affect Bang & Olufsen's expectations to the current
financial year.

Tue Mantoni
President & CEO

     Applications to this announcement to be made to:
     Director, Corporate Communications Tommy Jakobsen, tel: +45 9684 5100