Bang & Olufsen — Director's Dealing 2017

May 3, 2017

1	Details of the person discharging managerial responsibilities/their related persons
a)	Name	Anders Aakær Jensen
2	Reason for the notification
a)	Position/status	CFO
b)	Initial notification/Amendment	Initial notification
3		Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Bang & Olufsen a/s
b)	LEI	52990018KGR3ILFDNJ20
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Shares
b)	Nature of the transaction	Purchase of shares ISIN: DK0010218429
c)	Price(s) and volume(s)	Price: 102.9 Volume: 1922
d)	Aggregated information - Aggregated volume - Price	N/A
e)	Date of the transaction	03.05.2017
f)	Place of the transaction	Nasdaq Copenhagen, XCSE

Notification form for Executive and Board Members and their Related Persons