Bang & Olufsen — Director's Dealing 2017

May 3, 2017

Company Announcement No 16.24 - Struer, 2017-05-03 10:26 CEST (GLOBE NEWSWIRE)

Bang & Olufsen a/s has received notification pursuant to article 19 of
regulation (EU) no. 596/2014 of the below transaction related to shares in Bang
& Olufsen a/s made by persons discharging managerial responsibilities in Bang &
Olufsen a/s and/or persons closely related with them.

Please see attached announcement for further details.

For further information please contact:

Head of IR, Claus Højmark Jensen, tel: +45 9684 1251