Bang & Olufsen — Director's Dealing 2017

Jul 18, 2017

ANNOUNCEMENT NO. 17.05

BANG & OLUFSEN A/S 18 JULY 2017

Reporting of Director's transaction in Bang & Olufsen shares

Bang & Olufsen a/s has received notification pursuant to article 19 of regulation (EU) no.
596/2014 of the below transaction related to shares in Bang & Olufsen a/s made by persons
discharging managerial responsibilities i with them.

1	Details of the person discharging managerial responsibilities/their related persons
a)	Name	Juha Christensen
2	Reason for the notification
a)	Position/status	Board Member
b)	Initial notification/Amendment	Initial notification
$\mathsf 3$		Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Bang & Olufsen a/s
b)	LEI	52990018KGR3ILFDNJ20
$\overline{\mathcal{L}}$	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument / Identification code	Shares
b)	Nature of the transaction	Purchase of shares ISIN: DK0010218429
$\mathsf{C}$	Price(s) and volume(s)	Price(s) USD 17.4557 3,000 USD 17.4600 2.500 USD 17.4557 500	Volume(s)
d)	Aggregated information/ Aggregated volume/Price	Aggregated volume: 6,000 Aggregated price: USD 17.45749167
e)	Date of the transaction	2017-07-18
f)	Place of the transaction	Nasdaq Copenhagen, XCSE

For further information please contact:
Head of IR, Claus Højmark Jensen, tel: +45 9684 1251