Bang & Olufsen — Director's Dealing 2017

May 3, 2017

BANG & OLUFSEN A/S
3 MAY 2017
ANNOUNCEMENT NO. 16.25

Reporting of Manager's transaction in Bang & Olufsen shares

Bang & Olufsen a/s has received notification pursuant to article 19 of regulation (EU) no. 596/2014 of the below transaction related to shares in Bang & Olufsen a/s made by persons discharging managerial responsibilities in Bang & Olufsen a/s and/or persons closely related with them.

1	Details of the person discharging managerial responsibilities/their related persons
a)	Name	Stefan Persson
2	Reason for the notification
a)	Position/status	Executive Vice President, HOME
b)	Initial notification/Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Bang & Olufsen a/s
b)	LEI	52990018KGR3ILFDNJ20
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument / Identification code	Shares
b)	Nature of the transaction	Purchase of shares
ISIN: DK0010218429
c)	Price(s) and volume(s)	Price: 103
Volume: 687
d)	Aggregated information/ Aggregated volume/Price	N/A
e)	Date of the transaction	2017-05-03
f)	Place of the transaction	Nasdaq Copenhagen, XCSE

For further information please contact:

Head of IR, Claus Højmark Jensen, tel: +45 9684 1251