Bang & Olufsen — Director's Dealing 2017

Jul 19, 2017

Company announcement no. 17.06

Struer, 2017-07-19 14:45 CEST (GLOBE NEWSWIRE) -- Pursuant to Section 29 of the
Danish Securities Trading Act and Article 19 of Regulation (EU) no. 596/2014,
Bang & Olufsen a/s hereby announces that the attached announcement has been
received from Sparkle Roll Group Limited (“Sparkle Roll Group”) and Sparkle
Roll (Denmark) Limited.

Sparkle Roll Group has transferred its entire holding of shares in Bang &
Olufsen a/s to its wholly-owned subsidiary, Sparkle Roll (Denmark) Limited, in
an intra-group transfer. After the transfer of shares, Sparkle Roll Group will
still indirectly own shares equal to approximately 15.09 % of the entire issued
share capital of Bang & Olufsen a/s while Sparkle Roll (Denmark) Limited will
own these shares directly.

Sparkle Roll Group is considered closely associated with the board member, Mr.
Ivan Kai Lap Tong. Consequently, this announcement also serves as an
announcement pursuant to Article 19 of Regulation (EU) no. 596/2014.

Please see attached announcement.

For further information, please contact:

Claus Højmark Jensen, tel: +45 9684 1251