Bang & Olufsen

Director's Dealing • Aug 17, 2016

BANG & OLUFSEN A/S 11 AUGUST 2016

Reporting of Manager's transaction in Bang & Olufsen shares

Bang & Olufsen a/s has received notification pursuant to article 19 of regulation (EU) no.
596/2014 of the below transaction related to shares in Bang & Olufsen a/s made by persons
discharging managerial responsibilities i with them.

1	Details of the person discharging managerial responsibilities/their related persons
a)	Name	Anders Aakær Jensen
$\overline{2}$	Reason for the notification
a)	Position/status	CFO
b)	Initial notification/Amendment	Initial notification
$\ensuremath{\mathsf{3}}$		Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Bang & Olufsen a/s
b)	LEI	N/A
4	each date; and (iv) each place where transactions have been conducted	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii)
a)	Description of the financial instrument, type of
	instrument / Identification code	Shares
b)	Nature of the transaction	Purchase of shares ISIN: DK0010218429
C)	Price(s) and volume(s)	Volume: 8,394 shares Price: DKK 550,898.22
d)	Aggregated information/ Aggregated volume Price	N/A
e)	Date of the transaction	2016-08-17

For further information please contact:

Head of IR, Claus Højmark Jensen, tel: +45 9684 1251