Bang & Olufsen — Director's Dealing 2012

Jan 20, 2012

This is a notification of changes in the shareholdings of the company’s
management employees, who are obligated to give and pass on notifications,
pursuant to the Danish Securities Trading Act.

Bang & Olufsen a/s has been notified of the following transaction:

Name: Mr Jim Hagemann Snabe

Reason: Member of the Board of Directors

Issuer: Bang & Olufsen a/s

ISIN: DK0010218429

Transaction type: Acquisition

Date: 18-01-2012

Market: NASDAQ OMX Copenhagen A/S

Number: 1,500

Price in DKK: 99,000.00

For further information, please contact:

Director, Global Counsel, Kim Hyldahl Hansen, tel: +45 9684 5167