Baidu, Inc. — Major Shareholding Notification 2015

Feb 11, 2015

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 13G

(Rule 13d-102)

Information to Be Included in Statements Filed Pursuant to Rules 13d-1 (b), (c) and (d) and

Amendments Thereto Filed Pursuant To 13d-2

Under the Securities Exchange Act of 1934

(Amendment No. 9)*

Baidu, Inc.

(Name of Issuer)

Class A Ordinary Shares

Class B Ordinary Shares

(Title of Class of Securities)

G07034104

(CUSIP Number)

December 31, 2014

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

¨ Rule 13d-1(b)

¨ Rule 13d-1(c)

x Rule 13d-1(d)

• The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

13G

CUSIP No. G07034104 Page 2 of 7 Pages

| 1 | Name of
reporting person Robin Yanhong Li | |
| --- | --- | --- |
| 2 | Check the appropriate box if a member
of a group (a) ¨ (b) ¨ | |
| 3 | SEC use only | |
| 4 | Citizenship or place of
organization The People’s Republic of
China | |
| Number of shares beneficially owned by each reporting person with | 5 | Sole voting power 5,570,627 1 ordinary shares. Handsome Reward Limited may also be deemed to have sole voting power with respect to 5,502,616 ordinary shares. |
| | 6 | Shared voting power 0 |
| | 7 | Sole dispositive power 5,570,627 1 ordinary shares. Handsome Reward Limited may also be deemed to have sole dispositive power with respect to 5,502,616 ordinary shares. |
| | 8 | Shared dispositive power 0 |
| 9 | Aggregate amount beneficially owned by each reporting person 5,570,627 ordinary shares | |
| 10 | Check box if the aggregate amount in
Row (9) excludes certain shares x | |
| 11 | Percent of class represented by amount
in Row 9 15.9% 2 | |
| 12 | Type of reporting person IN | |

1 Includes (i) 58,125 Class A Ordinary Shares directly held by Mr. Li on record; (ii) 9,886 Class A Ordinary Shares issuable to Mr. Li upon exercise of options within 60 days after December 31, 2014; (iii) 5,490,000 Class B Ordinary Shares held by Handsome Reward Limited, a British Virgin Islands company wholly owned by Mr. Li, (iv) 10,150 Class A Ordinary Shares issuable to Handsome Reward Limited upon exercise of options within 60 days after the date of December 31, 2014, and (v) 2,466 Class A Ordinary Shares issuable to Handsome Reward Limited upon vesting of restricted shares within 60 days after December 31, 2014. Each Class B Ordinary Share is convertible at the option of the holder into one Class A Ordinary Share. The rights of the holders of Class A Ordinary Shares and Class B Ordinary Shares are identical, except with respect to conversion rights (noted above) and voting rights. Each Class B Ordinary Share is entitled to ten votes per share, whereas each Class A Ordinary Share is entitled to one vote per share.

2 Assumes conversion of all Class B Ordinary Shares into the same number of Class A Ordinary Shares.

13G

CUSIP No. G07034104 Page 3 of 7 Pages

| 1 | Name of
reporting person Handsome Reward Limited | |
| --- | --- | --- |
| 2 | Check the appropriate box if a member
of a group (a) ¨ (b) ¨ | |
| 3 | SEC use only | |
| 4 | Citizenship or place of
organization British Virgin Islands | |
| Number of shares beneficially owned by each reporting person with | 5 | Sole voting power 5,502,616 3 ordinary shares. Robin Yanhong Li may also be deemed to have sole voting power with respect to the above shares. |
| | 6 | Shared voting power 0 |
| | 7 | Sole dispositive power 5,502,616 3 ordinary shares. Robin Yanhong Li may also be deemed to have sole dispositive power with respect to the above shares. |
| | 8 | Shared dispositive power 0 |
| 9 | Aggregate amount beneficially owned by each reporting person 5,502,616 ordinary shares | |
| 10 | Check if the aggregate amount in Row
(9) excludes certain shares ¨ | |
| 11 | Percent of class represented by amount
in Row 9 15.7% 4 | |
| 12 | Type of reporting person CO | |

3 Includes (i) 5,490,000 Class B Ordinary Shares, (ii) 10,150 Class A Ordinary Shares issuable upon exercise of options within 60 days after December 31, 2014, and (iii) 2,466 Class A Ordinary Shares issuable upon vesting of restricted shares within 60 days after December 31, 2014.

4 Assumes conversion of all Class B Ordinary Shares into the same number of Class A Ordinary Shares.

13G

CUSIP No. G07034104 Page 4 of 7 Pages

Item 1(a). Name of Issuer:

Baidu, Inc.

Item 1(b). Address of Issuer’s Principal Executive Offices:

Baidu Campus

No. 10 Shangdi 10th Street

Haidian District, Beijing 100085

The People’s Republic of China

Item 2(a). Name of Person Filing:

Robin Yanhong Li

Handsome Reward Limited

Item 2(b). Address of Principal Business Office or, if None, Residence:

Robin Yanhong Li

Baidu Campus

No. 10 Shangdi 10th Street

Haidian District, Beijing 100085

The People’s Republic of China

Handsome Reward Limited

c/o Robin Yanhong Li

Baidu Campus

No. 10 Shangdi 10th Street

Haidian District, Beijing 100085

The People’s Republic of China

Item 2(c) Citizenship:

Robin Yanhong Li – The People’s Republic of China

Handsome Reward Limited – British Virgin Islands

Item 2(d). Title of Class of Securities:

Class A Ordinary Shares and Class B Ordinary Shares (collectively, “Ordinary Shares”)

Item 2(e). CUSIP Number:

G07034104

13G

CUSIP No. G07034104 Page 5 of 7 Pages

ITEM 3. If this statement is filed pursuant to §§ 240.13d-1(b), or 240.13d-2(b) or (c), check whether the persons filing is a:

Not applicable

ITEM 4. Ownership:

The following information with respect to the ownership of the Ordinary Shares of the issuer by each of the reporting persons is provided as of December 31, 2014:

Reporting Person — Robin Yanhong Li	5,570,627	15.9 %	5,570,627	0	5,570,627	0
Handsome Reward Limited	5,502,616	15.7 %	5,502,616	0	5,502,616	0

The above table includes collectively those Class A Ordinary Shares and Class B Ordinary Shares held by each reporting person, and assumes conversion of all Class B Ordinary Shares into the same number of Class A Ordinary Shares.

Robin Yanhong Li was the record owner of 58,125 Class A Ordinary Shares as of December 31, 2014. He also has right to acquire 9,886 Class A Ordinary Shares upon exercise of options granted under the Company’s share incentive plans within 60 days after December 31, 2014.

Handsome Reward Limited, a British Virgin Islands company, was the record owner of 5,490,000 Class B Ordinary Shares as of December 31, 2014. Handsome Reward Limited also has right to acquire 10,150 Class A Ordinary Shares upon exercise of options, and 2,466 Class A Ordinary Shares upon vesting of restricted shares, granted under the Company’s share incentive plans within 60 days after December 31, 2014. Robin Yanhong Li is the sole owner and director of Handsome Reward Limited. Pursuant to Section 13(d) of the Securities Exchange Act of 1934, as amended, and the rules promulgated thereunder, Robin Yanhong Li may be deemed to beneficially own all of the shares held by Handsome Reward Limited.

The voting power of the shares beneficially owned by Robin Yanhong Li represented 53.6% of the total outstanding voting power of the Company as of December 31, 2014. The percentage of voting power is calculated by dividing the voting power beneficially owned by the reporting person by the voting power of all of the Company’s holders of Class A ordinary shares and Class B ordinary shares as a single class as of December 31, 2014. Each holder of Class A Shares is entitled to one vote per share and each holder of Class B Shares is entitled to ten votes per share on all matters submitted to them for a vote.

13G

CUSIP No. G07034104 Page 6 of 7 Pages

Melissa Ma, Robin Yanhong Li’s wife, was the record owner of 25,000 Class A Ordinary Shares and 1,576,667 Class B Ordinary Shares, and beneficially owned 420,000 ADSs in her brokerage account representing 42,000 Class A Ordinary Shares, as of December 31, 2014. Robin Yanhong Li may be deemed to share beneficial ownership of the shares held by Melissa Ma. Robin Yanhong Li expressly disclaims such beneficial ownership of the shares beneficially owned by Melissa Ma.

ITEM 5. Ownership of Five Percent or Less of a Class:

Not applicable

ITEM 6. Ownership of More than Five Percent on Behalf of Another Person:

Not applicable

ITEM 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Controlling Person:

Not applicable

ITEM 8. Identification and Classification of Members of the Group:

Not applicable

ITEM 9. Notice of Dissolution of Group:

Not applicable

ITEM 10. Certifications:

Not applicable

13G

CUSIP No. G07034104 Page 7 of 7 Pages

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 11, 2015

Robin Yanhong Li	/s/ Robin Yanhong Li
	Robin Yanhong Li
Handsome Reward Limited	By:	/s/ Robin Yanhong Li
	Name:	Robin Yanhong Li
	Title:	Director

LIST OF EXHIBITS

Exhibit No.	Description
A	Joint Filing Agreement