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B Communication Annual Report 2011

Apr 5, 2012

6676_rns_2012-04-05_ae885b1f-9670-4bb2-a9f2-7c2b2f840842.pdf

Annual Report

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SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

F O R M 6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of April 2012

B COMMUNICATIONS LTD.(Name of Registrant)
2 Dov Friedman Street, Ramat Gan 52503, Israel(Address of Principal Executive Office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-FForm 40-F
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):
Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuantto Rule 12g3-2(b) under the Securities Exchange Act of 1934.
YesNo
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82
This Form 6-K is being incorporated by reference into the Registrant's Form S-8 Registration Statement File No. 333-150173.

B COMMUNICATIONS LTD.

The following exhibits are attached:

Translated version of the 2011 Annual Report of Bezeq The Israel Telecommunication Corp. Ltd, or Bezeq, a controlled subsidiary of the Registrant, published by Bezeq on March 14, 2012.

The attached exhibits pertain to Bezeq ("Bezeq" and together with its subsidiaries, "the Company")

99.1 Periodic Report of the Company for the Year 2011: Chapter A - Description of Company's Operations
99.2 Periodic Report of the Company for the Year 2011: Chapter B - Directors' Report on the State of the Company's Affairs
99.3 Periodic Report of the Company for the Year 2011: Chapter C - Financial Statements
99.4 Periodic Report of the Company for the Year 2011: Chapter D - Additional Information about the Company
99.5 Bezeq Separate Financial Information for the Year ended December 31, 2011
99.6 DBS Satellite Services (1998) Ltd. Financial Statements for the Year ended December 31, 2011

99.7 Report of the Company Concerning Effectiveness of the Internal Control over Financial Reporting (SOX format): Chapter E

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

B COMMUNICATIONS LTD. (Registrant)

By: /s/ Doron Turgeman

Doron Turgeman Chief Executive Officer

Date: April 5, 2012

EXHIBIT INDEX

The attached exhibits pertain to Bezeq ("Bezeq" and together with its subsidiaries, "the Company")

EXHIBIT NO. DESCRIPTION
99.1 Periodic Report of the Company for the Year 2011: Chapter A - Description of Company's Operations
99.2 Periodic Report of the Company for the Year 2011: Chapter B - Directors' Report on the State of the Company's Affairs
99.3 Periodic Report of the Company for the Year 2011: Chapter C - Financial Statements
99.4 Periodic Report of the Company for the Year 2011: Chapter D - Additional Information about the Company
99.5 Bezeq Separate Financial Information for the Year ended December 31, 2011
99.6 DBS Satellite Services (1998) Ltd. Financial Statements for the Year ended December 31, 2011
99.7 Report of the Company Concerning Effectiveness of the Internal Control over Financial Reporting (SOX format): Chapter E

Exhibit 99.1

Chapter A (Description of Company Operations) of the Periodic Report for 2011

Table of Contents

1. General development of the Group's business 1
1.1 Group activities and business development 1
1.2 Segments of operation 3
1.3 Investments in the Company's capital and transactions in its shares 3
1.4 Distribution of dividends 5
1.5 Financial information about the Group's segments of operation 8
1.6 Group forecast 15
1.7 General environment and influence of external factors on the Group's activities 15
2. Bezeq – Domestic fixed-line communications 27
2.1 General information about the segment of operation 27
2.2 Products and services 32
2.3 Segmentation of product and service revenues 35
2.4 Customers 35
2.5 Marketing, distribution and service 36
2.6 Competition 36
2.7 Property, plant and equipment, and facilities 41
2.8 Intangible assets 45
2.9 Human capital 46
2.10 Equipment and suppliers 51
2.11 Working capital 52
2.12 Investments 52
2.13 Financing 53
2.14 Taxation 56
2.15 Environmental risks and their management 56
2.16 Restrictions and control of the Company's operations 57
2.17 Substantial agreements 65
2.18 Legal proceedings 68
2.19 Business Objectives and Strategy 72
2.20 Expectations for development in the coming year 74
2.21 Risk factors 74
3. Pelephone – Mobile radio-telephone (cellular telephony) 78
3.1 General information about the segment of operation 78
3.2 Products and services 82
3.3 Segmentation of revenues from products and services 83
3.4 New products 83
3.5 Customers 83
3.6 Marketing, distribution and service 83
3.7 Competition 84
3.8 Seasonality 88
3.9 Property, plant and equipment, and facilities 88
3.10 Intangible assets 90
3.11 Human capital 90
3.12 Suppliers 91
3.13 Working capital 92
3.14 Investment in affiliates and in a partnership 93
3.15 Financing 93
3.16 Taxation 95
3.17 Environmental risks and their management 95
3.18 Restrictions on and control of Pelephone's operations 98
3.19 Substantial agreements 104
3.20 Cooperation agreements 104
3.21 Legal proceedings 104
3.22 Business objectives and strategy 107
3.23 Outlook for development in the coming year 108
3.24 Risk factors 108
4. Bezeq International– international communication and internet services 111
4.1 General 111
4.2 Products and Services 112
4.3 Revenue 113
4.4 New Products 113
4.5 Customers 114
4.6 Marketing, distribution and service 114
4.7 Competition 114
4.8 Seasonality 117
4.9 Property, plant and equipment 117
4.10 Intangible assets 117
4.11 Human capital 117
4.12 Suppliers 118
4.13 Working Capital 119
4.14 Investments 120
4.15 Financing 120
4.16 Taxation 120
4.17 Restrictions and supervision of Bezeq International's operations 121
4.18 Substantial agreements 124
4.19 Cooperation agreements 124
4.20 Legal Proceedings 125
4.21 Objectives, business strategy and projected development 126
4.22 Risk Factors 127
5. DBS – Multi-channel television 129
5.1 General Information on the segment of operation 129
5.2 Products and Services 132
5.3 Revenue and profitability of products and services 133
5.4 New Products 133
5.5 Customers 133
5.6 Marketing and Distribution 133
5.7 Competition 134
5.8 Production capacity 136
5.9 Property, plant and equipment 136
5.10 Intangible assets 137
5.11 Broadcasting Rights 138
5.12 Human Resources 139
5.13 Suppliers 141
5.14 Working Capital 141
5.15 Financing 141
5.16 Taxation 147
5.17 Restrictions on and supervision of the company 147
5.18 Substantial agreements 151
5.19 Cooperation Agreements 153
5.20 Legal Proceedings 153
5.21 Business objectives and strategy 155
5.22 Discussion of Risk Factors 156

LIST OF TERMS

A. Names of laws appearing in the report

Consumer Protection Law Consumer Protection Law, 1981

Antitrust Law Antitrust Law, 1988

Arrangements Law Economic Policy for 2011-2012 (Legislative Amendments) Law, 2011

Companies Law Companies Law, 19990

Non-Ionizing Radiation Law Non-Ionizing Radiation law, 2006

Second Authority Law Second Authority for Television and Radio Law, 1990

Planning and Construction Law Planning and Construction Law, 1965

Communications Law Communications (Telecommunications and Broadcasts) Law, 1982

Securities Law Securities Law, 1968 Class Actions Law Class Actions Law, 2006

Communications Rules Communications (Broadcasting Licensee) Rules, 1987 Telegraph Ordinance Wireless Telegraph Ordinance [New Version], 1972

Communications Order Communications (Telecommunications and Broadcasts) (Determination of an Essential Service Provided by Bezeq Israel Communications

Corp.) Order, 1997

Frequency Regulations for Access Installations Communications (Telecommunications and Broadcasts) (Frequencies for Wireless Access Installations) Regulations, 2002

Royalties Regulations Communications (Telecommunications and Broadcasts) (Royalties) Regulations, 2001 and Communications (Telecommunications and

Broadcasts) (Royalties) (Temporary Order) Regulations, 2011

Royalties Regulations (Satellite Broadcasts) Communications (Telecommunications and Broadcasts) (Satellite Television Broadcasts) (License fees and Royalties), 1999

Interconnect Regulations Communications (Telecommunications and Broadcasts) (Payments for Interconnect) Regulations, 5760

Satellite Broadcasting License Regulations Communications (Telecommunications and Broadcasts) (Proceedings and Conditions for Grant of a Satellite Broadcasts License), 1998 International Operator License Regulations Communications (Telecommunications and broadcasts) (Proceedings and terms for receipt of a general license for providing international

telecommunications services) Regulations, 2004

B. Other main technological terms appearing in the report1

Bezeq On Line Bezeq On Line Ltd. Bezeq International Bezeq International Ltd. Bezeq Zahav Holdings Bezeq Zahav (Holdings) Ltd.

B Communications B Communications Ltd. (formerly – 012 Smile Communications Ltd.)

2011 Financials The consolidated financial statements of the Company for the year ended December 31, 2011 DBS 2011 Financials The financial statements of DBS for the year ended December 31, 2011, which are attached to this report

1 Please note that the definitions are for reader convenience only, and are not necessarily identical to the definitions in the Communications Law or its Regulations.

interconnect fees Interconnect fees (also called "call completion fees") are paid by one carrier to another for interconnection (see definition below)

DBS D.B.S. Satellite Services (1998) Ltd.

HOT HOT Communications Systems Ltd. and corporations in its control which operates in broadcasting (multi-channel television)

HOT Telecom HOT Telecom Limited Partnership HOT-Net HOT-Net Internet Services Ltd. the Stock Exchange The Tel Aviv Stock Exchange Ltd.

the Gronau Report The report published on March 9, 2008 by the committee appointed to formulate detailed recommendations concerning policy and the

principles of competition in communications in Israel, headed by Prof. Gronau

Walla Walla! Communications Ltd. and corporations in its control

Hayek Commission Committee headed by Mr. Amir Hayek for reviewing the structure and updating of Bezeq tariffs and for setting wholesale service tariffs in

fixed-line communications

Eurocom DBS Eurocom D.B.S. Ltd.

Mirs Mirs Communications Ltd. and corporations in its control

public switching A telephony system supporting the connection of installations for passing calls between various end units

Mbps Megabits per second; a unit of measure for the speed of data transfer

Domestic Carrier An entity providing fixed-line domestic telephony services under a general or special domestic carrier license

PVR decoders Digital decoders enabling viewing of satellite broadcasts, with recording ability on a hard disk (Personal Video Recorder) and enabling

other advanced services, including HDPVR decoders

HDPVR decoders PVR decoders that also enable receipt of HD broadcasts

Roaming Roaming services allow a customer of one communications network to receive services from another communications network which is not

his home network, based on roaming agreements between the home network and the host network

NEP Network End Point – an interface to which a public telecommunications network and terminal equipment or a private network are

connected. NEP services include the supply and maintenance of equipment and services on the customer's premises

Cellcom Cellcom Israel Ltd. and corporations in its control

Pelephone Pelephone Communications Ltd. and corporations in its control Partner Partner Communications Ltd. and corporations in its control

interconnect Interconnect enables telecommunications messages to be transferred between subscribers of various license-holders or services to be

provided by one license-holder to the subscribers of another license-holder; interconnect is made possible by means of a connection between a public telecommunications network of one license-holder (e.g. the Company) and a public network of another license-holder

(e.g. a cellular operator). See also the definition of "interconnect fees".

cellular Mobile radio-telephone; cellular telephony

ITS license General license for providing international telecommunications services domestic carrier license General license for providing fixed-line domestic telecommunications services cellular license General license for providing mobile radio-telephone services by the cellular method

broadcasting license License for satellite television broadcasts

transmission services Transfer service for electromagnetic signals or a series of bits between telecommunications facilities of a license-holder (excluding terminal

equipment)

data communication services Network services for transferring data from point to point, transferring data between computers and between different communications

networks, communications network connection services for the Internet, and remote access services for businesses

012 Smile 012 Smile Telecom Ltd. and corporations in its control

ARPU Average Revenue Per User

CDMA Code Division Multiple Access – Access technology for cellular communications networks based on separation of subscribers by

encoding

xDSL Digital Subscriber Line – Technology that uses copper wires of telephone lines to transfer data (the Internet) at high speeds by using

frequencies higher than the audible frequency and therefore enabling simultaneous call and data transfer

DTT Digital Terrestrial Television – Wireless digital broadcast of television channels by means of terrestrial transmission stations GSM Global System for Mobile Communications – International standard for cellular communications networks ("2nd Generation")

HD High Definition TV

HSPA Cellular technology succeeding the UMTS standard, enabling data transfer at high speeds ("3.5 Generation") IP Internet Protocol. The protocol enables unity between voice, data and video services using the same network

IPVPN Virtual Private Network based on IP and located on the public network, through which it is possible to (a) enable end users to connect to

the organizational network by remote access, and (b) connect between the organization's branches (intranet)

ISP Internet Service Provider – Holder of a special license for providing Internet access services. The Internet access provider is the entity

enabling the end user to connect to TCP/IP protocol that links him and the global Internet

MOU Minutes of Use – the average number of minutes of use of a subscriber to the communications services

MVNO Mobile Virtual Network Operator – A virtual cellular operator that uses the existing communications infrastructures of the cellular carriers

without need for its own infrastructures

NDSL A subscriber's line that provides high-speed access by means of ISPs only

NGN Next Generation Network – The communications network of the next generation, based on IP architecture

PSTN Public Switch Telephone Network – The Company's long-standing fixed-line domestic communications infrastructure

UMTS International standard for cellular communications developed from the GSM standard ("3rd Generation")

VDSL2 Very High Bit Rate Digital Subscriber Line – Digital Subscriber Line (DSL) with very high speed. One of the fastest technologies for data

transfer at high bandwidth on ordinary telephone lines

VoB Voice over Broadband – Telephony and associated services in IP technology using fixed-line broadband access services VoC Voice over Cellular Broadband – Telephony services over a cellular data communications channel ("Mobile VoB Services")

VOD Video on Demand – Television services per customer demand

VoIP Voice over Internet Protocol – Technology enabling the transfer of voice messages (provision of telephony services) by means of IP

protocol

Wi Fi Wireless Fidelity – Wireless access to the Internet within a local space

A - vii

CHAPTER A – DESCRIPTION OF THE COMPANY'S BUSINESS

Bezeq – The Israel Communications Corp Ltd. ("the Company" or "Bezeq"), together with its subsidiaries, whether wholly or partly owned, whose financial statements are consolidated with those of the Company, as well as D.B.S. Satellite Services (1998) Ltd., an affiliate, are hereafter together referred to in this Periodic Report as "the Group" or "Bezeq Group".2

1. General development of the Group's business

1.1 Group activities and business development

1.1.1 General

At the date of this periodic report, Bezeq Group is a main provider of communications services in Israel. The Bezeq Group implements and provides a broad range of telecommunications operations and services, including domestic fixed-line, cellular and international communication services, multi-channel satellite television broadcasts, internet infrastructure and access services, customer call centers, maintenance and development of communications infrastructures, provision of communications services to other communications providers, television and radio broadcasts, and supply and maintenance of equipment on customer premises (network end point – NEP – services).

The Company was established in 1980 as a government company to which the activities carried out until then at the Ministry of Communications were transferred, and it was privatized over a period of years. The Company became a public company in 1990 and its shares are traded on the Tel Aviv Stock Exchange.

Since April 14, 2010, the controlling shareholder of the Company is B Communications, through its wholly-controlled (indirectly) company B Tikshoret (SP2) Ltd. ("B Tikshoret"), which at March 13, 2012 holds 31.08% (30.18% at full dilution)3 of the Company's shares. For details about the agreement for acquisition of control of the Company, see Section 1.3.1.

Below is a schematic of the structure of holdings in the Company, and the Company's holdings in the subsidiaries and main affiliates, at March 13, 2012.

2 We draw attention to the fact that the financial statements of DBS are not consolidated with those of the Company, and therefore, the definition of "the Group" in the 2011 financials differs from its definition in the Chapter "Description of the Corporation's Business" and no longer includes DBS.

3 To the best of the Company's knowledge, B Tikshoret is a private company registered in Israel, wholly owned and controlled by B Tikshoret (SP1) Ltd., which is wholly owned and controlled by B Communications. B Communications is an Israeli public company whose shares are traded by way of double listing on the Stock Exchange and on the Nasdaq. The controlling shareholder in B Communications is Internet Gold – Golden Lines Ltd., and the controlling shareholder in Internet Gold – Golden Lines Ltd. is Eurocom Communications Ltd. ("Eurocom Communications"), which is controlled by Eurocom Holdings (1979) Ltd., in which the controlling shareholder is Mr. Shaul Elovitz. The shares of B Tikshoret in the Company are held through a trustee for B Tikshoret as the owner and for entities who made financing available to B Tikshoret as lien-holders.

  • (1) A public company traded on the Stock Exchange.
  • (2) The Company has options which, at the date of publication of the Periodic Report, grant a right to 8.6% of the shares of DBS. In view of the decision of the Supreme Court in 2009 not to approve the merger of the Company and DBS (see Section 2.16.8C), the Company ended its control in DBS and commencing August 21, 2009 it ceased consolidation of their financial statements and since that date its investment in DBS shares is stated by the equity method. On this matter, see Note 12 to the 2011 financial statements. The balance of DBS shares is held by a trustee for Eurocom DBS.4 The approval of the Antitrust Commissioner for B Communications' transaction to acquire control in the Company was made contingent, among other things, on the sale of Eurocom DBS's holdings in DBS within a defined period of time. See Section 1.3.1.

In addition, the Company holds 100% of the issued capital of Bezeq On-Line, which operates customer call centers of a scope that is not material to the Company, and 100% of the issued capital of Bezeq Zahav Holdings whose entire operation is the holding of Debentures Series 5 of the Company (see Section 2.17.1).

Below are details of the present holdings in the Company at full dilution, assuming exercise of all the options actually allotted to Group employees and managers (see Section 1.3.2) at December 31, 2011 and March 13, 2012:

Shareholders Holding %
On December31, 2011 On March13, 2012 At fulldilution onMarch 13,20125
B Communications (through B Tikshoret) 31.10% 31.08% 30.18%
The public 68.90% 68.92% 69.82%
  • 4 A company controlled indirectly by Mr. Shaul Elovitz, the controlling shareholder (indirect) in the Company.
  • 5 Full dilution was calculated assuming that all allotted options would be exercised for shares, in view of the Stock Appreciation Rights (SAR) mechanism in the 2007 stock options plan for managers and senior employees in the Group and the 2007 employee stock options plan (see Sections 1.3.2 and 2.9.6). This assumption is theoretical only, since in practice, under the terms of the plans and the outlines, the offerees who exercise the options will not be allotted all the shares underlying them but only a quantity that reflects the amount of the financial benefit embodied in the options.

1.1.2 Mergers and acquisitions

Full tender offer for Walla shares

On March 14, 2012, the Company published a full tender offer specification for the purchase of all the shares held by shareholders from the public in Walla! (12,980,972 shares accounting for 28.45% of the issued share capital of Walla!) at a price of NIS 5.25 per share and for total consideration of NIS 68 million (if the stock options of Walla! employees are exercised by the last date for acceptance according to the specification, the number of shares acquired will increase accordingly, and the total consideration will increase accordingly to NIS 77 million). The tender offer is contingent upon its acceptance by the offerees, by the majority stipulated in the Companies Law, in a manner that enables the purchase of all Walla! shares held by the public, turning the company into a private company, and delisting its shares from trade on the Stock Exchange. The deadline for the submittal of notice of acceptance is April 5, 2012.

1.2 Segments of operation

The Group has four main segments of operation which correspond to the corporate division among the Group companies and report as business segments in the Company's consolidated financial statements (see also Note 28 to the 2011 Financials):

1.2.1 The Company – Fixed-line domestic communications

This segment consists primarily of the Company's operation as a Domestic Carrier, including telephony services, Internet infrastructure and access services, transmission and data communications services. The Company's activities in the domestic fixed-line segment are described in Section 2 of this report.

1.2.2 Pelephone – Cellular communications

Cellular communications, marketing of terminal equipment, installation, operation and maintenance of cellular communication equipment and systems. Pelephone's operations are described in Section 3.

1.2.3 Bezeq International – International communications, Internet and NEP services

Internet access services (ISP), international communications services and NEP services. Bezeq International's operations are described in Section 4.

1.2.4 DBS – Multi-channel television

Multi-channel digital satellite television broadcasting services for subscribers (DBS) and the provision of value added services for subscribers. DBS's operations are described in Section 5.

It is noted that in addition, the Company's consolidated financial statements include an "Others" segment, which covers mainly Internet-related fields and the operation of Internet portals (through Walla, from the date of consolidation of the Group's reports), customer call center services (through the subsidiary Bezeq Online) and investment in a venture capital fund. The "Others" segment is not material at the Group level.

1.3 Investments in the Company's capital and transactions in its shares

1.3.1 Transactions in Bezeq shares

A. Sale of core control

On April 14, 2010, a transaction was closed between the previous controlling shareholder in the Company, Ap.Sb.Ar. Holding Ltd. ("Ap.Sb.Ar") and B Communications, for the off-the-floor sale of all of Ap.Sb.Ar's shares in the Company – 814,211,545 ordinary shares of NIS 1 par value each, accounting at that time for approximately 30.44% of the issued and paid up capital of the Company, at NIS 8 per share and a total consideration of NIS 6,513,692,260.

The Company was told that the transaction was closed after all the preconditions to the agreement were met, including receipt of all the regulatory approvals required by law, including these:

    1. Ministry of Communications approvals (including grant of control permits). The approvals were made contingent upon certain conditions, mainly a determination that transactions between Eurocom Group6 and Pelephone for the purchase of terminal equipment would be considered an exceptional transaction under Section 270(4) of the Companies Law, and in addition to the approval proceeding employed at Pelephone, also an approval proceeding in the Company; board discussions on the matter must be documented in complete and detailed minutes and forwarded to the Director General at the Ministry of Communications (these two conditions were applied also to DBS with regard to transactions concerning satellite terminal equipment); Eurocom Group would not transfer to Pelephone any information relating to the supply / provision of products and services to its (Pelephone's) competitors; an employee of Eurocom Cellular Communications Ltd. would not serve as a director in Pelephone and vice versa. Other directives related to DBS shares held in trust (see sub-section 2 below).
    1. Approval of the Antitrust Commissioner. The approval was made contingent upon certain conditions, mainly the imposition of a ban on Eurocom Group7 being involved in the determination of commercial terms that a cellular company purchasing terminal equipment from Eurocom Cellular Communications Ltd. offers consumers in Israel, other than participation in financing the sales campaigns of the cellular company, and a requirement for Eurocom Group to sell its holdings in DBS. Until those holdings were sold, Eurocom Group was required to transfer its shares in DBS to a trustee, who would act as owner of the shares and exercise its authority and/or rights at its discretion for the benefit of DBS only, under irrevocable power of attorney. Eurocom Group would not issue instructions or guidelines to the trustee (other than in connection with sale of the shares subject to the orders in the Commissioner's decision), nor would the trustee be subject to the interests of Eurocom Group or its objectives, directly or indirectly. To the best of the Company's knowledge, the Antitrust Commissioner is currently discussing the conditions mentioned regarding Eurocom Group's holdings in DBS.

In the matter of Eurocom DBS's shares in DBS in respect of which the trustee received the aforementioned power of attorney, it was determined, with the approval of the Ministry of Communications, that any change in the trustee's holding in DBS requires the approval of the Ministry of Communications, and that the trustee would act on an instruction received from any entity that concerned, directly or indirectly, the arrangement of the Ministry of Communications only after receipt of the Ministry's approval.

    1. Approval of the Prime Minister and the Minister of Communications in accordance with the orders of the Communications Law and of the Communications Order, including the approval of corporations from B Communications Group and the controlling individuals in it to control Bezeq ("the Control Permits"). The Control Permit is contingent, inter alia, upon the percentage of B Tikshoret's holding in the Company not falling below 30% ("the Minimum Percentage"), subject to a number of exceptions stated in the Communications Order.8
  • 6 For this matter, Eurocom Group means all the corporations controlled, directly or indirectly, by Eurocom Holdings (1979) Ltd. and/or Eurocom Media-Net Holdings Ltd., excluding the Company, Pelephone, Bezeq International and B.E.P Communications Solutions LP, as well as employees of Bezeq and the above companies who are not employees in other companies in the Group.
  • 7 For this matter, Eurocom Group means all the corporations controlled, directly or indirectly, by Eurocom Holdings (1979) Ltd. and/or Eurocom Media-Net Holdings Ltd., as well as any person related to those companies and excluding the Company and companies in which the Company holds more than 50% of the shares.
  • 8 It is noted that on February 2, 2011, the Prime Minister and Minister of Communications gave approval permitting the Minimum Percentage to fall to 29%, provided that the cause was an allotment of Company shares as part of an exercise of employee stock options, and for a period of six months from the date of decrease to below the Minimum Percentage. The approval will take effect on the date of the decrease to below the Minimum Percentage. At the end of the six months, the approval will expire and the Minimum Percentage will apply.

The Company's shares were purchased through B Tikshoret.

After the transfer of control in the Company the competent organs of the Company approved various engagements of the Company and its subsidiaries9 with B Communications Group, including exceptional transactions. Such approval of transactions was given from time to time in accordance with the needs of the Company and its subsidiaries and was duly reported to the public. For additional information, see Section 9 in Chapter D of the Periodic Report and Note 29 to the 2011 Financials.

B. Other transactions in Bezeq shares

On March 10, 2011, the Company's controlling shareholder, B Communications (through B Tikshoret), acquired 15,072,168 Company shares at a transaction rate of NIS 10.055 per share, so that immediately after this acquisition, the balance of its holdings increased to 829,283,713 Company shares and its stake in the Company rose to 30.84% (29.62% at full dilution).

On March 14, 2011, the Company's controlling shareholder, B Communications (through B Tikshoret) acquired 14,590,000 Company shares at a rate of NIS 10,716 per share, so that immediately after this purchase its retained holdings increased to 843,873,713 Company shares, and its stake in the Company rose to 31.37% (30.14% at full dilution).

On June 1, 2011, the Company published a shelf prospectus for the issue of shares, debentures, convertible bonds, stock options, options for debentures and commercial papers, of a scope and under conditions to be determined in accordance with shelf proposal reports, if and insofar as the Company should publish them in the future (**"**the Shelf Prospectus"). Subsequently, on June 22, 2011, the Company published an amendment to the Shelf Prospectus in which changes were made mainly to the conditions of the debentures and deed of trust. In this regard, see also the Company's reports from June 1, 2011 and June 22, 2011 which include (respectively) the Shelf Prospectus and the Amended Shelf Prospectus. On June 29, 2011, the Company published a shelf offering report offering debentures to the public (Series 6-8). Concerning this report and the issuance of the said debentures, see Section 2.13.3.

1.3.2 Employee stock option plans

For details of employee stock option plans, see Section 2.9.6.

Options exercised in 2010, 2011 and up to March 13, 2012:

No. of shares issued due to Total exercise price paid
exercise of options to the Company
2010 26,189,422 26,068,365
2011 27,710,692 20,859,028
Jan.1 ,2012 – March 13, 2012 1,909,597 78,537

1.4 Distribution of dividends

1.4.1 Dividend policy

On August 4, 2009, the Board of Directors of the Company resolved to adopt a dividend distribution policy under which the Company would distribute to its shareholders, once every six months, a dividend of 100% of the half-yearly profit (after tax) ("Profit for the period attributable to the Company's owners") according to the consolidated financial statements of the Company. Implementation of the dividend distribution policy is subject to the provisions of any law, including the distribution tests laid down in the Companies Law, and to the Board's assessment as to the Company's ability to meet its existing and foreseen obligations, and all with due attention to the Company's projected cash flow, activities and liabilities, its cash balances, its plans and its situation from time to time, and subject to the approval of the general meeting of the shareholders of the Company for each specific distribution, as provided in the Company's Articles of Association. Since the date of that decision, the Company has not changed its dividend policy.

9 Concerning the approval of engagements of the subsidiaries Pelephone, Bezeq International, Bezeq On Line, and of DBS – the Company's approval was given after approval of the transactions by the competent organs of those companies.

1.4.2 Dividend distribution

Distributions made by the Company during 2010-2011 and up to the date of publication of this Periodic Report:

Total sum
distributed Distribution per
Distribution date Type of distribution (NIS millions) share (NIS)
May 3, 2010 Cash dividend 2,45310 0.9170679
October 7, 2010 Cash dividend 1,280 0.4780459
May 19, 2011 Cash dividend 1,163 0.4305716
May 19, 2011 Cash dividend11 500 0.1851125
October 5, 2011 Cash dividend 992 0.3662451
October 5, 2011 Cash dividend12 500 0.1845993

The above dividends were distributed in accordance with the Company's dividend distribution policy noted in Section 1.4.1. (Distribution of a dividend in the amount of NIS 500 million on May 19, 2011 and distribution of a dividend in the amount of NIS 500 million on October 5, 2010 took place as part of the Special Distribution defined in Section 1.4.3).

The balance of distributable profits at the date of the report – NIS 1,074 million (surpluses accumulated in the past two years after deduction of prior distributions, except for the Special Distribution).

On March 14, 2012, the Board of Directors of the Company resolved to recommend to the general meeting of the shareholders of the Company the distribution of a cash dividend to the shareholders in the amount of NIS 1,074 million. At the date of the report, this dividend has not yet been approved by the general meeting.

1.4.3 Distribution that does not pass the profit test

On December 30, 2010, the Board of Directors resolved to approve, and to recommend that the general meetings of its shareholders approve, a distribution to the shareholders of the Company ("the Special Distribution") in a total amount of NIS 3 billion, a sum which exceeds the Company's profits as defined in Section 302 of the Companies Law, where the amount of the Special Distribution would be distributed to the shareholders, as long as possible, in six equal half-yearly portions during the years 2011-2013 (without payment of interest and linkage) together with the expected distribution of the regular dividend, and all in accordance with the principles and terms described in the immediate report of the Company on the subject of a distribution to the shareholders, dated December 30, 2010, which is cited by way of reference.

The general meeting of the Company's shareholders approved the Special Distribution on January 24, 2011, and the Tel Aviv District Court (Economic Department) approved the Special Distribution on March 31, 2011. Accordingly, on May 19, 2011, the first portion of the Special Distribution was distributed, in the total amount of NIS 500 million, and on October 5, 2011, the second portion of the Special Distribution, in the total amount of NIS 500 million, was distributed.

10 Of this sum, NIS 1,538 million resulting from termination of DBS's consolidation (see Note 12 to the 2011 Financials). An external legal opinion on the distribution of this sum was presented to the Company's Board of Directors

11 First portion in a Special Distribution as defined in section 1.4.3.

12 Second portion in a Special Distribution as defined in section 1.4.3.

In its financial statements at March 31, 2011, the Company recorded a liability for the full amount of the Special Distribution. In this instance**,** see also Note 20.2.2 to the 2011 Financials.

For more details about the Special Distribution, see (1) the immediate report on an application to the court for approval of a distribution which was published by the Company on January 26, 2011, to which the text of the application for approval of the distribution as filed in the court was attached, and (2) an immediate report about the distribution published by the Company on February 17, 2011,which includes explanations and additional emphases relating to the Planned Distribution, cited here by way of reference. And for the matter of the Company's rating, see Section 2.13.6.

It is the Company's position that its foreseeable finance expenses under the expected finance plan for the matter of its resources for a distribution that does not pass the profit test, is permitted net of tax needs. The Company received a legal opinion for its position. Nevertheless, it is clarified that the Company has not approached the tax authorities for a pre-ruling on the matter.

On July 3, 2011, an application was filed in the Tel Aviv District Court (Economics department) by a holder of Company Debentures (Series 5), to instruct the Company to file an updated opinion and allow the filing of responses/oppositions since, according to the applicant, a change of circumstances has occurred which justifies re-examination of the Company's payment ability (immediate raising of NIS 3 billion of debt by the Company, and a change to negative Midroog's rating outlook for the Company).13 (On August 18, 2011, a claim was filed in the same court by another holder of Company Debentures (Series 5), for inclusion in the proceeding.) On July 10, 2011, the Company filed its response to the application stating that the application should be dismissed given that the circumstances have not changed as alleged by the applicant and/or that justify a re-examination of the decision, and also due to the fact that this decision is final and absolute. At a hearing of these applications held on September 19, 2011, the parties agreed to accept the Court's position whereby the Court's approval of the distribution under Section 303 of the Companies Law will not detract in any way from the obligations of the Company's directors and officers under any law. The Court validated this agreement and ruled that in view of this agreement, a hearing of the other issues raised in the applications filed with the Court is rendered superfluous. The Court stipulated that the foregoing is not intended to prevent a creditor from applying to the court if s/he is able to demonstrate that the Company's solvency has significantly deteriorated. Pursuant to this decision, the Company stipulated that the ruling does not change further payments of the Special Distribution and the Company's on-going dividend policy, and that no further application to the Court is necessary before each payment is made.

On March 4, 2012, the same aforementioned applicants filed an "application to schedule a hearing" in the Tel Aviv Central Region District Court (Economic Department) to hear the oppositions "that will be submitted" (in the wording of the application) in connection with a dividend distribution that does not pass the profit test. The application is to schedule a date enabling a hearing and decision, "before the Company distributes the next portion of half a billion shekels – which is planned for an unknown date in May 2012".

Concerning an application to approve a derivative claim concerning the taking of loans to be used (allegedly) for distribution of the dividend, see Section 2.18.8.

13 On August 8, 2011, an application was filed in the same court by another holder of the Company's Debentures (Series 5), to be joined to the proceeding since, according to this applicant, the Company should not be permitted to continue making the Special Distribution.

1.5 Financial information about the Group's segments of operation

All the data in this Section 1.5 are in NIS millions.

1.5.1 12011

Domestic fixedlinecommunications Mobile radiotelephone Internationalcommunications,Internet servicesand NEP Multi-channeltelevision Others Adjustmentstoconsolidated** Consolidated
Total revenues:
From externals 4,371 5,454 1,288 1,619 236 (1,619) 11,349
From other segments of operation in the corporation 277 94 66 - 41 (454) 24
Total revenues 4,648 5,548 1,354 1,619 277 (2,073) 11,373
Total costs attributable to:
Variable costs attributable to segment of operation* 1,199 2,214 652 543 116
Fixed costs attributable to segment of operation* 1,791 1,974 461 781 158
Total costs 2,990 4,188 1,113 1,324 274 (1,758) 8,131
Costs that do not constitute revenue in another segment
of operation 2,874 3,985 984 1,309 259 (1,308) 8,103
Costs that constitute revenues of another segment of
operation 116 203 129 15 15 (450) 28
Total costs 2,990 4,188 1,113 1,324 274 (1,758) 8,131
Profit from operating activities attributable to owners of
the Company 1,658 1,360 241 147 2 (163) 3,245
Profit from operating activities attributable to rights that
do not grant control - - - 148 1 (152) (3)
Total assets attributable to operations at December 31,2011 9,202 5,404 1,268 1,282 401 (226) 17,331
Total liabilities attributable to segment of operation atDecember 31, 2011 13,566 2,255 439 4,932 272 (6,821) 14,643

* The Group companies that are companies providing services (as opposed to manufacturing companies), do not manage a dedicated pricing system that differentiates between fixed and variable costs. The above distinction was made for the purposes of this report only. Variable costs are costs for which the companies have flexible management and control in the shortterm and which directly affect output, compared with fixed expenses, which are not flexible in the short term and do not directly affect output. (On this matter, for the definition of fixed costs and variable costs in the notes to the tables in section 1.5, it is clarified that "short term" means a period of up to one year.)

** Details of adjustments to consolidated – Transactions between segments of operation and transactions in multi-channel television.

Chapter A (Description of Company Operations) of the Periodic Report for 2011

1.5.2 2010

Domestic fixedlinecommunications Mobile radiotelephone Internationalcommunications,Internet servicesand NEP Multi-channeltelevision Others Adjustmentstoconsolidated** Consolidated
Total revenues:
From externals 4,990 5,474 1,333 1,578 178 (1,578) 11,975
From other segments of operation in the corporation 273 258 47 5 32 (603) 12
Total income 5,263 5,732 1,380 1,583 210 (2,181) 11,987
Total costs attributable to:
Variable costs attributable to segment of operation* 1,414 2,311 668 553 97
Fixed costs attributable to segment of operation* 1,806 2,038 392 852 99
Total costs 3,220 4,349 1,060 1,405 196 (1,987) 8,243
Costs that do not constitute revenues in another segment
of operation 2,957 4,145 926 1,393 194 (1,377) 8,238
Costs that constitute revenues in other segments of
operation 263 204 134 12 2 (610) 5
Total costs 3,220 4,349 1,060 1,405 196 (1,987) 8,243
Profit from ordinary operations attributable to owners of
the Company 2,043 1,383 320 88 11 (104) 3,741
Profit from ordinary operations attributable to rights that
do not grant control - - - 90 3 (90) 3
Total assets attributable to operations at December 31,2010 6,352 4,892 1,038 1,243 375 338 14,238
Total liabilities attributable to segment of operation atDecember 31, 2010 7,964 1,930 304 4,665 241 (6,236) 8,868

* The Group companies that are companies providing services (as opposed to manufacturing companies), do not manage a dedicated price system, which differentiates between fixed and variable costs. The above distinction was made for purposes of this report only. Variable costs are costs for which the companies have flexible management and control in the short-term and which directly affect output, compared with fixed expenses, which are not flexible in the short term and do not directly affect output.

** Details of adjustments to consolidated – Transactions between segments of operation and transactions in multi-channel television.

Chapter A (Description of Company Operations) of the Periodic Report for 2011

1.5.3 2009

Domestic fixedlinecommunications Mobile radiotelephone Internationalcommunications,Internet servicesand NEP Multi-channeltelevision Others Adjustmentstoconsolidated** Consolidated
Total revenues:
From externals 5,039 5,130 1,273 1,529 54 (1,529) 11,496
From other segments of operation in the corporation 264 246 45 1 20 (553) 23
Total income 5,303 5,376 1,318 1,530 74 (2,082) 11,519
Total costs attributable to:
Variable costs attributable to segment of operation* 1,774 2,153 635 498 47
Fixed costs attributable to segment of operation* 2,006 2,033 422 784 23
Total costs 3,780 4,186 1,057 1,282 70 (1,828) 8,547
Costs that do not constitute revenue in another segment
of operation 3,543 4,003 934 1,259 66 (1,259) 8,546
Costs that constitute revenue in other segments of
operation 237 183 123 23 4 (569) 1
Total costs 3,780 4,186 1,057 1,282 70 (1,828) 8,547
Profit from ordinary operations attributable to owners of
the Company 1,523 1,190 261 123 5 (130) 2,972
Profit from ordinary operations attributable to rights that
do not grant control - - - 125 (1) (125) (1)
Total assets attributable to operations at December 31,
2010 6,368 4,990 1,106 1,206 85 186 13,941
Total liabilities attributable to segment of operations atDecember 31, 2010 6,390 2,440 404 4,314 22 (6,167) 7,403

* The Group companies that are companies providing services (as opposed to manufacturing companies), do not manage a dedicated price system, which differentiates between fixed and variable costs. The above distinction was made for purposes of this report only. Variable costs are costs for which the companies have flexible management and control in the short-term and which directly affect output, compared with fixed expenses, which are not flexible in the short term and do not directly affect output.

For explanations about the development of the financial data shown in Sections 1.5.1 – 1.5.3, see Section 2 of the Directors' Report on the State of the Company's Affairs.

** Details of adjustments to consolidated – Transactions between segments of operation and transactions in multi-channel television.

1.5.4 Main results and operational data

Condensed data showing the results of each of the Company's main segments of operation in 2010 and 2011:

A. Bezeq Landline (the Company's domestic communications segment)

2011 2010 Q4 2011 Q3 2011 Q2 2011 Q1 2011 Q4 2010 Q3 2010 Q2 2010 Q1 2010
Revenues (NIS millions) 4,648 5,263 1,114 1,186 1,170 1,178 1,329 1,323 1,307 1,304
Operating profit (NIS millions) 1,658 2,043 384 546 517 211 494 556 503 490
Depreciation and amortization (NIS
millions) 688 690 175 180 171 162 178 171 171 170
Operating profit before depreciation and
amortization (EBITDA) (NIS millions) 2,346 2,733 559 726 688 373 672 727 674 660
Net profit (NIS millions) 1,065 1,426 301 311 330 123 340 377 349 360
Cash flow from operating activities (NIS
millions) 2,106 2,140 435 641 496 534* 540 684 523 393
Payments for investments in property,
plant and equipment and intangible assets
(NIS millions) 1,165 1,032 259 268 319 319 302 245 247 238
Proceeds from the sale of property, plant
and equipment and intangible assets (NIS
millions) 228 132 40 68 48 72* 43 48 26 15
Free cash flow (in NIS millions)(1) 1,169 1,240 216 441 225 287 281 487 302 170
Number of active subscriber lines at the end
of the period(2) (in thousands) 2,367 2,366 2,367 2,363 2,356 2,358 2,366 2,394 2,422 2,454
Average monthly revenue per line (NIS)
(ARPL)(3) 76 81 70 78 77 79 83 82 81 80
Number of outgoing minutes (in millions) 9,757 10,699 2,340 2,481 2,415 2,521 2,621 2,629 2,717 2,732
Number of incoming minutes (in millions) 6,240 6,547 1,526 1,602 1,535 1,577 1,644 1,646 1,634 1,623
Number of Internet subscribers at the end of
the period(2) (in thousands) 1,111 1,066 1,111 1,100 1,088 1,079 1,066 1,056 1,051 1,045
Percentage of subscribers using NGN services
out of total Internet subscribers 48% 34% 48% 44% 40% 37% 34% 27% 23% 17%
Average monthly revenue per Internet
subscriber (NIS) 80 75 81 81 80 79 78 76 72 73
Average bandwidth per Internet subscriber
(Mbps) 6.7 4.3 6.7 6.0 5.3 4.8 4.3 3.8 3.4 3.0
Churn rate(4) 11.0% 12.6% 2.6% 2.6% 2.6% 3.1% 3.4% 3.1% 3.1% 3.0%
  • (1) Cash from operating activities less purchase of property, plant and equipment and intangible assets, net.
  • (2) Inactive subscribers are subscribers whose Bezeq lines have been physically disconnected (except for a subscriber during (roughly) the first three months of the collection process)
  • (3) Excluding revenues from transmission and data communication, Internet services, services to communications operators and contract and other works: calculated according to average lines for the period
  • (4) Number of telephony subscribers who left Bezeq Fixed-line during the period, divided by the average number of registered subscribers in the period. Number of active subscriber lines, average monthly revenue per line, and number of outgoing usage minutes were corrected retrospectively and are presented after eliminating the effect of public call boxes operated with cards. Additionally, the number of active subscriber lines and average monthly revenue per line (ARPL) were corrected retrospectively and include IP Centrex lines.

* Reclassified

B. Pelephone

2011 2010 Q4 2011 Q3 2011 Q2 2011 Q1 2011 Q4 2010 Q3 2010 Q2 2010 Q1 2010
Revenue from services (NIS millions) 3,637 4,550 849 914 925 949 1,145 1,159 1,140 1,106
Revenues from sale of terminal equipment
(NIS millions) 1,911 1,182 390 507 513 501 323 283 289 287
Total revenue (NIS millions) 5,548 5,732 1,239 1,421 1,438 1,450 1,468 1,442 1,429 1,393
Operating profit (NIS millions) 1,360 1,383 262 342 357 399 343 356 362 322
Depreciation and amortization (NIS) 561 601 140 139 143 139 154 149 149 149
Operating profit plus depreciation
(EBITDA) (NIS millions) 1,921 1,984 401 481 500 539 497 505 511 471
Net profit (NIS millions) 1,056 1,033 204 263 279 310 268 239 267 259
Cash flow from operating activities (NIS
millions) 800 1,219 223 168 101 308 91 400 378 350
Payments for investments in property,
plant and equipment and intangible assets
(NIS millions) 382 397 92 71 86 133 92 99 114 92
Free cash flow (in NIS millions) (1) 418 822 131 97 15 175 (1) 301 264 258
Number of subscribers at the end of the
period (thousands) (2) (7) 2,847 2,857 2,847 2,842 2,827 2,861 2,857 2,825 2,807 2,789
Average number of minutes per subscriber
per month (MOU) (3) (7) 375 349 384 385 370 359 364 347 348 336
Average monthly revenue per subscriber
(NIS) (ARPU) (4) (7) 107 135 100 107 109 110 134 137 136 133
Average monthly revenue per subscriber
(NIS) (ARPU) (based on reduced
interconnect tariffs) (5) (7) 107 111 100 107 109 110 109 113 111 110
Revenue from added value services (included
in revenues from services) (NIS millions) 1,201 1,014 311 310 297 283 269 266 246 233
% revenues from value added services and
content out of revenue from cellular
services 35.5% 23.8% 39.5% 36.3% 34.5% 32.1% 25% 24.5% 23.0% 22.6%
Churn rate (6) (7) 22.9% 15.3% 5.3% 6.1% 6.6% 5.0% 3.9% 3.5% 3.9% 3.9%
  • (1) Cash from operating activities less purchase of property, plant and equipment and intangible assets, net.
  • (2) Subscriber data does not include subscribers connected to Pelephone services for six months or more but who are inactive. An inactive subscriber is one who in the past six months has not received or made at least one call or who has no paid for Pelephone services.
  • (3) Average monthly use per subscriber (in minutes) is calculated by the average monthly total outgoing minutes and incoming minutes in the period, divided by the average number of subscribers in the same period.
  • (4) Average monthly revenue per subscriber is calculated by dividing average monthly total revenue from cellular services, repair and other services in the period, by the average number of active subscribers in the same period. The data were calculated based on the interconnect tariffs I force for each period.
  • (5) In view of the reduction in interconnect tariffs commencing January 1, 2011 (see Section 1.7.3C), average monthly revenue data per subscriber was presented in the figures for 2010 (in addition to the ordinary presentation) also based on the reduced interconnect tariffs, for comparison with the 2011 data.
  • (6) The churn rate is calculated at the ratio of subscribers who disconnected from the company's services and subscribers who became inactive during the period, to the average number of active subscribers during the period. After adjustment for eliminated subscribers (see comment 7 below), the churn rate for 2011 is 19.4%.
  • (7) Due to increased movement of subscribers to pre-paid plans in the initial months after reduction of the exit penalties, Pelephone decided not to include subscribers who had made no outgoing calls during the fourth quarter in the number of active subscribers. As a result, Pelephone eliminated 91,000 subscribers. These subscribers were eliminated retrospectively from each quarter in which they were moved to the pre-paid plans. Consequently, figures for subscribers, ARPU, MOU and churn rates were retroactively adjusted in each quarter.

C. Bezeq International

2011 2010 Q4 2011 Q3 2011 Q2 2011 Q1 2011 Q4 2010 Q3 2010 Q2 2010 Q1 2010
Revenues (NIS millions) 1,354 1,380 342 351 332 329 350 347 340 343
Operating profit (NIS millions) 241 320 59 61 60 61 65 70 124 62
Depreciation and amortization (NIS) 109 94 31 28 26 24 25 23 23 23
Operating profit before depreciation and
amortization (EBITDA) (NIS millions) 350 414 89 89 87 85 90 93 147 84
Net profit (NIS millions) 182 254 44 46 46 46 46 53 108 46
Cash flow from current activities (NIS
millions) 243 292 76 57 68 42 92 75 66 59
Payments for investments in property,
plant and equipment and intangible assets
(NIS millions) (1) 288 180 103 92 47 46 80 30 33 37
Free cash flow (in NIS millions)(2) (45) 112 (28) (34) 21 (4) 12 45 33 23
Churn rate (3) 12.6% 12.7% 3.7% 3.2% 2.8% 2.9% 3.5% 3.2% 2.9% 3.2%
  • (1) The item also includes long-term investments in long-term assets.
  • (2) Cash from operating activities less purchase of property, plant and equipment and intangible assets, net.
  • (3) The number of Internet subscribers who left Bezeq International during the period, divided by the average number of registered Internet subscribers in the period.

D. DBS

2011 2010 Q4 2011 Q3 2011 Q2 2011 Q1 2011 Q4 2010 Q3 2010 Q2 2010 Q1 2010
Revenues (NIS millions) 1,619 1,583 404 405 404 406 400 396 396 391
Operating profit (NIS millions) 295 178 106 63 65 61 41 72 7 59
Depreciation and amortization (NIS) 276 285 62 74 71 69 85 68 68 64
Operating profit before depreciation
(EBITDA) (NIS millions) 571 463 168 137 136 130 126 140 75 122
Net profit (loss) (NIS millions) (230) (314) 7 (76) (88) (73) (84) (78) (143) (8)
Cash flow from current operations (NIS
millions) 513 492 119 134 119 141 132 126 110 124
Payments for investments in property,
plant and equipment and intangible assets
(NIS millions) (1) 264 277 62 67 64 71 89 64 63 61
Free cash flow (NIS millions) (2) 249 215 57 67 55 70 43 62 47 63
Number of subscribers (3) (at the end of the
period, in thousands) 586 578 586 585 581 580 578 575 573 571
Average monthly revenues per subscriber
(ARPU)(4) (NIS) 232 230 229 232 232 234 231 229 231 229
Churn rate (5) 11.9% 13.0% 2.8% 2.8% 2.9% 3.3% 3.1% 3.3% 3.1% 3.5%
  • (1) This item also includes investments in the cost of subscriber acquisition.
  • (2) Cash from operating activities less purchase of property, plant and equipment and intangible assets, net.
  • (3) Subscriber one household or small business customer. Where a business customer has many reception points or many decodes (such as a hotel, kibbutz or gym), the number of subscribers is calculated by dividing the total payment received from the business customer by the average revenue per small business customer.
  • (4) Monthly ARPU is calculated by dividing total DBS revenues (from content and equipment, premium channels, technical service, advanced products, one-tom sale of content, revenues from channels, Internet and other) by average number of customers.
  • (5) Number of DBS subscribers who left DBS during the period, divided by the average number of DBS registered subscribers in the period.

1.6 Group forecast

Bezeq Group estimates that net profit, EBITDA, and revenues for 2012 will be similar to those of 2011. The Group expects free cash flow in 2012 to improve compared to 2011, mainly due to the improvement in working capital and the completion of the NGN project and submarine cable deployment.

The Company's forecasts in this section is forward-looking information as defined in the Securities Law, based on the Company's assessment of, among other things, the structure of competition in the communications market and the applicable regulation, the economic situation in the country as a whole, the Group's ability to execute its plans for the coming year, the changes arising from further employee retirement plans that have not yet been discussed/approved, further growth of the data and internet services, and the Company's investments. Actual results might differ significantly from the above, if any of the assessments is not realized or if one of more of the risk factors described in Sections 2.21, 3.24, 4.22 and 5.22 are not realized.

1.7 General environment and influence of external factors on the Group's activities

The communications industry around the world and in Israel is characterized by rapid development and by frequent changes in technologies, in the business structure of the industry and in applicable regulation. Below is a description of the main trends and central characteristics of the communications industry in recent years, which have significantly affected the operations of the Group as a whole.

1.7.1 Forming of communications groups in the Israeli market and transition to competition among the groups

One of the main trends that has characterized the Israeli communications market in recent years is the forming of a number of communications groups consisting of companies under joint control that operate in different segments of the communications market,14 as shown in the following table and its footnotes:

Group
Bezeq IDB (a) Partner (b) Hot – Mirs(c)
Activity
Cellular telephony Pelephone Cellcom Partner Mirs
Fixed-line telephony BezeqBezeq International CellcomNetvision Partner012 Smile HOT Telecom
Internet services (fixed-line / cellular Bezeq PelephoneBezeq International CellcomNetvision Partner012 Smile HOT TelecomHOT-Net
International calls Bezeq International Netvision 012 Smile -
Multi-channel television (DBS)15 - - HOT Broadcasts

a. IDB Group – To the best of the Company's knowledge, IDB Group provides communications services through Cellcom and Netvision, a wholly owned subsidiary of Cellcom (on August 31, 2011 a merger between Cellcom and Netvision was completed in which Cellcom purchased all the shares of Netvision). These companies provide cellular telephony services (including cellular Internet), fixed-line telephony mainly to business customers on its own infrastructure, transmission and data communication services for business customers through Cellcom's own transmission network, ISP services, international call services and fixed-line telephony services using VoB technology.

14 For this matter, "group" is characterized by proximate relationships stemming from identity of shareholders, even though in some of the groups there is corporate, accounting or marketing separation of the entities comprising the group.

15 As noted in section 1.1.1, the Company does not control DBS and following the decision of the Supreme Court in 2009, it is forbidden to control DBS. For the purpose of this report, DBS is shown as part of Bezeq Group even though it is not controlled by it.

  • b. Partner Group To the best of the Company's knowledge at the date of this periodic Report, Partner Group provides communications services through Partner, a public company. Partner provides cellular telephony services (including cellular Internet), fixed-line telephony, transmission and data communications, and ISP services. On March 3, 2011, Partner announced that it has closed a transaction from October 2010 to purchase the shares of 012 Smile, an ISP, international telephony services and fixed-line telephony services in VoB technology. According to Partner's announcement, the restriction in that 012 Smile's operation would be managed separately from Partner's cellular services, subject to limitations of structural separation set in the regulations of an international operator license, was removed in December 2011. On amendment of the International Operator License Regulations in this matter, see also Section 4.17.6A.
  • c. HOT-Mirs Group To the best of the Company's knowledge, HOT-Mirs Group provides communications service through HOT, which is controlled by Mr. Patrick Drahy, and through Mirs.16 HOT-Mirs Group owns a cable infrastructure which is deployed nationwide, and it provides multi-channel television services though HOT, as well as fixed-line telephony services. The group has Internet infrastructure and provides transmission and data communications services through HOT Telecom. Mirs provides cellular communication services using iDEN technology. In December 2009, HOT-Net was granted an ISP license, subject to structural separation limitations between HOT-Net, HOT and HOT Telecom, and limitations on marketing joint service bundles that include HOT-Net's Internet access (among the limitations are an obligation to market bundles that correspond to competing ISPs, and an obligation to sell the ISP services separately and on the same terms as they are sold when part of the bundle (unbundling). In February 2012, HOT-Net's operations were launched.

In April 2011, the Mirs Group won a tender for UMTS frequencies (see Section 3.7.2.A).

Likewise, limitations were imposed separating the structure of Mirs from that of HOT Telecom and HOT Broadcasting, including full segregation of management, as well as the separation of assets and employees. Mirs was prohibited from transferring commercial information (including about customers) to HOT Telecom and HOT Broadcasting, or from receiving such information. However, Mirs was permitted to offer and market HOT Telecom or HOT Broadcasting services that are not part of the joint bundles, and to transfer relevant information for this purpose. There have recently been disclosures about talks between the ministry and HOT Group on the subject of granting easements in the structural separation described above.

While in the past the competition in the communications market was mainly among independent communications services providers in each segment separately, more recently the trend has been to compete among communications groups. In some cases, the groups operate on the basis of marketing cooperation among the various communications providers in the group so as to provide full communication services, extracting every last marketing and operational advantage embodied in such a structure, while in other cases where there is no cooperation of this kind, they might be created in the future in view of the control links between the companies and taking into account the changing regulatory policy in the industry as well.

More recently there has been an increase in the consumption of "service bundles" (packages containing various communications services such as telephony, Internet and broadcasts). This trend is strengthening with the transition to technologies based on IP protocol, which promotes technology convergence between the different communications systems and with the start of penetration of integrated products enabling various communications solutions on the same handset (e.g. cellular and fixed-line telephony services in one handset. Communications groups market, or are likely to market in the future, "joint" service bundles consisting of different communications services of the companies in each group. As a rule, the marketing of the joint bundle enables the communications group to offer its customers tariffs that are more attractive than purchasing each service separately (in some cases with "cross-subsidization" among the bundle's components), and a total solution that does away with the need to be subscribed to a number of different providers.

16 According to a report by HOT dated November 28, 2011, Hot has entered into an agreement with a company controlled by Altice VII S.A.r.l., the only shareholder in the controlling shareholder of HOT, and with Migad Communications (a limited partnership), for the acquisition of all their rights in Mirs, so that Mirs is now wholly owned and controlled by HOT.

Unlike the other groups, Bezeq Group is subject, at the date of this report, to the stricter limitations described below.

1.7.2 Activities of Bezeq Group as a communications group and the structural separation restriction

At the date of this report, the Group is subject to a number of regulatory limitations relating to the formation of joint ventures among the Group's companies. These limitations challenge the Group to provide an appropriate response to the threats of intensifying competition from the other communications groups.

A. Structural separation

The Domestic Carrier license states that the Company must maintain structural separation between itself and its subsidiaries.17 This framework includes complete separation of the companies' managements, including business systems, the financial system and the marketing system; complete separation of assets; a ban on the Company hiring employees of a subsidiary and vice versa; restrictions on the appointment of a Company employee18 as a director in a subsidiary, and a ban on the transfer of commercial information to a subsidiary (including in relation to the Company).

The structural separation limitations put the Group in an inferior competitive position – which is worsening over time compared with mergers of other communications groups, which are not subject to such far-reaching limitations, and give rise to high management overhead.

On the recommendations of the Hayek Commission from October 4, 2011 including recommendations concerning the cancellation of structural separation, see Section 1.7.3. Insofar as the Hayek Commission's recommendations on structural separation are adopted, the rules that apply to the Group on this subject will change significantly.

B. Easing of structural separation – Limited approval for marketing joint bundles

The structural separation limitations prevented the Company from marketing joint service bundles. Following the decline of the Company's market share to below 85%,19 in May 2010 the Company was permitted to offer private subscribers joint service bundles with the subsidiaries, subject to approvals by the Ministry of Communications and other conditions laid down in the Domestic Carrier license, including these:

    1. The bundles must be able to be unbundled, meaning that a service included in them will be offered separately and on the same terms.
    1. At the time of submitting a request for approval of a bundle, there is a group of services in similar format being marketed to a private subscriber as a package by a license-holder who is not a subsidiary of the Company, or there is a group that includes license-holders who provide a private subscriber with all the services included in the joint service bundle.

Joint service bundles marketed by the subsidiaries and which include the services of the Company, are also subject, according to their licenses, to similar limitations, including unbundling (except for a bundle marketed by a subsidiary that contains only the Company's Internet infrastructure service).

  • 17 Pelephone, Bezeq International (including the merged Goldnet partnership), DBS and Bezeq On Line.
  • 18 Except for the chairman of the board.

19 The permit to market joint bundles was granted (by way of amendment of the Domestic Carrier license) pursuant to the policy paper published by the Minister of Communications in 2004, which stated that after the Company's market share in a particular segment (private or business) falls below 85%, it will be allowed to market joint service bundles with the subsidiaries in the same segment. The Company's market share in the private sector (calculated according to the method determined by the Ministry of Communications for this matter) fell below 85% in 2008, and in the business sector in September 2009.

These limitations, and in particular the unbundling obligation, which severely limits the Group's ability to offer discounts on the components of the bundle, put the Group in a competitively inferior position compared to the competing communications groups which are not subject to similar limitation in marketing joint bundles (other than a limitation on marketing a joint bundle of HOT-Net and other companies in HOT Group, as noted in Section 1.7.1).

At the date of this report, the Company may market joint service bundles to the private sector only. Since the Company's market share in the business sector declined to below 85% in September 2009, the Company has requested that the Ministry of Communications amend its Domestic Carrier license so as to enable it to market joint bundles also to business customers. On February 3, 2011, the Ministry of Communications sent a draft amendment to the communications licenses of the group companies that will enable them to market joint service bundles in the business sector under the same limitations. An amendment to the Company's license that permits the marketing of joint bundles to the business sector has not yet been signed. The Company has requested that the Ministry of Communications to amend its license immediately.

C. Other limitations on offering benefits to Group companies and joint ventures among them

Other limitations on cooperative ventures between the Company and Group companies stem from various orders applicable to them, both under antitrust laws and conditions laid down by the Antitrust Commissioner in approvals of mergers between the Company and Group companies, which prohibit discrimination in favor of Group companies when providing certain services (see Section 2.16.8), and by power of the orders of the Company's license, which oblige it to provide its services equally to all.

D. Ban on control of DBS

The Company holds 49.78% of the shares of DBS,20 with the balance held by Eurocom DBS which is (indirectly) controlled by Mr. Shaul Elovitz, who indirectly controls the Company.21 In light of the structure of the holdings in DBS, cooperative ventures between it and Group companies (such as agreements for mutual marketing of products and services) must currently be approved as transactions in which the controlling shareholder in the Company has a personal interest, in a way that could impede the business flexibility of the Group in such cooperative ventures.

In view of the position taken by the Antitrust Commissioner and the ruling of the Supreme Court in 2009 (see Section 2.16.8C), the Company refrained from increasing its holdings in DBS or controlling it, in a way that limits the Group's ability to benefit fully from the advantages which could have stemmed from the inclusion of DBS in the Group. If in the future these regulatory limitations and structural separation and the other limitations applicable to cooperative ventures between the companies in the Group are removed, then the options open to the Company to increase its holdings in DBS or to control it could create opportunities for the Group to utilize synergies with DBS or facilitate the utilization of such synergies. It is emphasized that at the date of this report, existing regulation does not allow the Company to increase its holdings in DBS or to control it. DBS believes that in view of the development of competition between the communications groups and the ever increasing importance of providing comprehensive services (see Section 1.7.1C), if the limitations on the Company's control of DBS and with respect to the Company's cooperation with DBS remain in effect, the detrimental effect of these limitations on DBS's results will increase.

The Hayek Commission's recommendations from October 4, 2011, include, among others, a recommendation to cancel the structural separation in the multi-channel television segment upon fulfillment of certain terms (see Section 1.7.3).

20 As well as options exercisable for additional shares in DBS – see Section 1.1.1.

21 On placing these shares in trust under irrevocable power of attorney in accordance with the terms laid down in the transaction for acquisition of control in the Company – see Section 1.3.1A.

1.7.3 Regulatory oversight and changes in the regulatory environment

Communications in Israel in general and the activities of the Company in particular, are subject to extensive regulation and close supervision. The main body overseeing the activities of the Group is the Ministry of Communications.22 Regulation of the communications market in Israel is characterized by frequent changes, mainly aimed at increasing competition in the industry.

Considering the diversity of the Group's communications operations, regulatory developments could, in certain cases, have different effects on different areas of operation in the Group, meaning that changes in regulation that adversely affect one area, could potentially have a positive effect on another area (see for example, the effects of the reduction of interconnect fees for the cellular network in sub-section c. below). In certain cases, opposing effects on the areas of operation might be offset one against the other at the Group level.

Below is a description of some of the main regulatory developments in the reporting period and in recent years, which affect a material part of the areas of operation of the Group.

A. Policy for regulating competition

Gronau Committee

The policy of the Ministry of Communications for the principles of competition in communications was outlined in the Gronau Report and in the letter of the then Minister of Communications from August 13, 2008, concerning adoption of the report, with a number of changes ("the Competition Policy Documents"). The Competition Policy Documents laid down a number of principles relating to the Group's activities, among them were these:

    1. Wholesale market of fixed-line infrastructure The wholesale market in the fixed-line segment must be developed, with the prime goal being dismantling into sections. Owners of universal infrastructures (the Company and HOT) will be required to all services wholesale (e.g. resale – wholesale purchase at a reduced price from the owner of the infrastructure by a communications operator and retail marketing to end users), and the leasing of access sections to competitors (Unbundling Local Loop), which for reasons of technological applicability it was determined would apply at this stage only to the Company). It was also determined that the Ministry of Communications would start working on preparation of the regulatory and pricing basis required for establishing the wholesale market. Among other things, the Hayek Commission was set up for this purpose.
    1. Sale of packages that cannot be unbundled by the subsidiaries It was recommended that after implementation of the wholesale market arrangement, the subsidiaries of the Company would be granted a permit to provide service bundles that cannot be unbundled (i.e. bundles in which the individual services cannot necessarily be purchased separately on the same terms as those at which they are offered in the bundle).
    1. Flexibility in the approval of alternative tariff packages for the Company See Section 2.16.1.
    1. Promotion of grant of MVNO licenses to virtual cellular operators See Section 3.7.2B.
    1. Structural separation It was decided to enforce structural separation on HOT Group (nevertheless, the license of HOT Telecom was amended in June 2009 and exceptions were determined to the structural separation obligation between it and HOT Broadcasts) and to leave the structural separation in Bezeq Group as long as there are only two companies that own a nationally-deployed fixed-line infrastructure.

22 In July 2010, the Ministry of Communications distributed the Israel Communications Authority Law Memorandum, 2010, describing the establishment of a communications authority which would be the main regulatory body for communications in Israel, both in telecommunications and in broadcasts, which would be vested with the powers of the Ministry of Communications, the Second Authority, the Second Authority Council and the Satellite Broadcasts Council.

    1. Entry of cellular operators into the international calls arena See Section 4.17.6A.
    1. Lowering the rate of royalties A gradual lowering of the rate of the royalties applicable to license-holders was decided upon, until their eventual future cancellation. If taxes are reduced in the years 2008-2012, the royalties will be cancelled. Cancellation of the royalties should be accompanied by a corresponding reduction in tariffs. On the raising of the rate of royalties contrary to this recommendation – see sub-section b. below.

Hayek Commission

On March 28, 2010, the Ministers of Communications and Finance appointed the Hayek Committee to review and revise the structure of the Company's tariffs and to set wholesale service tariffs in the area of fixed-line communications. In the letter of appointment, the Committee was requested to make recommendations in the matter of setting the base level of telecommunications tariffs and how they would be calculated, a tariff control mechanism, tariff updates including an efficiency factor and mechanisms for the prevention of cross-subsidization among the various services, based on the cost of the services.

The Minister of Communications gave his approval for the Committee to discuss structural separation in the communications market, and the question of tariff control – its format and its necessity, and the communications project of Israel Electric Corporation (see Section 2.6.4B).

The Hayek Commission's report was published on October 4, 2011, including its final recommendations. The full report was attached to an immediate report of the Company dated October 5, 2011, noted here by way of reference. The main recommendations in the report are these:

1. Development of a wholesale market Holders of a Domestic Carrier General License23

  • will provide service and allow use of all the infrastructures required to enable other communications license-holders to provide service for end-users.
  • broadband access service will be provided immediately, in a way that enables operation and control by a service provider that does not have its own infrastructure to manage the service.
  • agreements will be reached with other license-holders for the use of the above types of services, including the service specification, way of ordering them, their prices, and the level and quality of the service (SLA). The regulator will be permitted to force changes in these agreements should they fail to comply with the standards listed in the recommendations;

2. Setting prices

Until the regulator sets the tariffs, the price of each wholesale service will be uniform, irrespective of the consumer's characteristics; retail services sold by holders of a general domestic carrier license, including internet infrastructure on all bandwidths and the sale of call minutes, will be sold to other license holders at a price that is no more than 75% of the average retail price that the Company offered private customers during the period July-September 2011. This arrangement will apply for six months from such time as the Minister of Communications approves the regulations. The Minister of Communications may extend this period by six months only. The regulating body may determine that the prices of these services will not be set in accordance with the principle of cost, if he considers that competition in this sector will not be affected.

The prices of these services will be determined as a maximum price and they will be priced by the regulator based on the principle of cost, addressing incentives for making investments. The rate of return on the capital will be dynamic, based on the companies' risk levels in any given year. Prices will be reviewed once in 3 years.

23 At today's date this refers to the Company and HOT.

The regulating body's involvement may be eliminated in due course if it is convinced that a wholesale market has developed and that competition in the sector has significantly improved.

3. Structural separation

The current obligation for structural separation with respect to fixed line and other telecommunications services will be abolished (and will be replaced by separate accounting) after six months have elapsed from the date on which these agreements are signed or from the date on which general domestic carrier license holders begin to supply the wholesale services as determined in the said agreements, the earlier of the two (except for structural separation in multi-channel TV which will be abolished after TV broadcasting over the internet becomes possible). If no such agreement is achieved, the structural separation will be abolished when the tariffs are set, as aforementioned.

To allow all companies and communications groups to offer all telecommunication services (that they do not provide today) without any structural separation restrictions, all the companies will be prohibited from transferring information between the wholesale and retail sector.

If no such wholesale market becomes operational within 24 months of the publication of the committee's recommendations, the regulating body will take action to implement structural separation between the infrastructure of the general domestic carrier license holders and the services rendered to end customers.

4. Retail price control

An immediate transition (independent of any other subject in the Commission's recommendations) to control the Company's retail prices by setting a maximum tariff. The regulator will revise the maximum tariff from time to time and the price will be calculated based on the cost principle; the maximum price will be deregulated by setting tariffs in regulations, and by moving over to price control under Section 17 of the Communications Law after the regulator is persuaded that competition in this branch makes this possible. After the deregulation of prices and the removal of structural separation, the regulating body will consider cancelling the fixed usage fees collected by the Company.

5. Venture for telecommunications over IEC infrastructures

The Commission attributes considerable importance to advancing the activity of the telecommunications company which is expected to operate on the infrastructure of the Israel Electric Corporation (IEC) and believes that, with respect to the supply of wholesale services, the regulations to be applied to the entity that emerges from this initiative should be similar to those applicable to the other Domestic General Carrier license holders.

6. Consumer perspectives

The telecommunications companies shall allow all consumers to benefit from all the price packages that they offer; obligations will apply and action shall be taken to inform customers and advertise prices, and the information must be accessible to consumers.

The Committee also recommended that general domestic carrier license holders shall regularly publish details of the distribution of the existing infrastructures for other license holders, in accordance with the requirements of the regulating body (with certain exceptions to be defined by the defense establishment), they shall deposit autonomous bank guarantees in the amount of NIS 200 million to guarantee that a wholesale market is maintained (parts and portions of the guarantee may be forfeited as determined by the regulating body), that the company managers will bear personal liability for the cost of the domestic carrier license if they fail to allow competitive use of the infrastructures, and that all the recommendations will be anchored in primary legislation that also prescribes sanctions should the domestic carrier companies fail to comply with the wholesale market regulations.

The Committee's recommendations are subject to the approval of the Ministers of Communications and Finance, and to their actual adoption and implementation.

At this stage, the Company is unable to estimate the repercussions of the report on its business performance, in part due to the dependence on which way the recommendations are adopted and implemented.

B. Increase in the rate of royalties

The Communications Law states that a holder of a license for providing telecommunications services shall pay royalties to the State out of its revenues from providing the services named in the Regulations. The Royalties Regulations impose on a general Domestic Carrier licensee (which includes the Company), an international call service license (which includes Bezeq International) and a cellular licensee (which includes Pelephone), a duty to pay royalties on its revenues (excluding VAT) from the services listed in the Schedule to the Regulations. Over the years the royalties were lowered to 1% per year commencing 2010. Furthermore, the Royalties (Satellite Broadcasts) Regulations impose on a satellite broadcasts licensee (DBS) a duty to pay royalties at the rate of 1% of its taxable income.

However, on January 19, 2011, a temporary order was published stating that the royalties to be paid by a general Domestic Carrier licensee (excluding a special Domestic Carrier) and a cellular licensee would be raised to 1.75% in 2011 and to 2.5% in 2012. The temporary order would remain valid until the earlier of December 31, 2012 or the date on which the terms laid down in the temporary order have been met.24

On February 28, 2011 the Company petitioned the High Court of Justice against this temporary order.

In addition to the petition filed by the Company regarding the increase in the rate of royalties, other telecom companies, including Pelephone, also filed petitions on the same subject. The hearing on all the petitions on this subject was consolidated. At a hearing of the petitions held at the High Court of Justice on June 16, 2011, HCJ ruled that by August 1, 2011, the State will announce its position regarding HCJ's proposal for ending the impasse by mutual agreement so that the rate of royalties in 2012 will be 1.75% (instead of 2.5% in the regulations), and for subsequent years, HCJ's ruling 10289/05 shall apply, in which context the State announced that it is adopting the outline recommended by the Gronau Committee, whereby the rate of royalties applicable to the petitioner (Barak) will be reduced until they are entirely eliminated in 2012. Likewise, the State's position shall apply as presented in a written announcement given by them to the court in 2009, whereby adoption of the said outline was subject to an absence of circumstances that have negative repercussions for the economy at the relevant dates. On July 31, 2011, the State announced its consent to HCJ's proposal. On September 20, 2011, the State advised the HCJ that the wording of the amended Satellite Regulations included part of the compromise proposal with respect to 2011 and 2012 only, with the intention of completing the necessary amendment for 2013 in due course. The respondents submitted the amendment of the relevant regulations for the approval of the Company and Pelephone, so that the rate of royalties for 2012 will be reduced to 1.75%, and from 2013 they will be 0%. However, on January 3, 2012, a session of the Knesset Finance Committee failed to approve the amendment and resolved to hold another meeting. Pursuant to the notice sent by the State to HCJ on February 15, 2012, despite the State's requests to the Finance Committee, no date has yet been scheduled for this meeting. On January 31, 2012, the Knesset Economic Committee approved an identical amendment to the regulations relating to licensed cable broadcasters. To the best of the Company's knowledge, publication of the amendment has been postponed until the parallel amendment is approved for D.B.S. (see below in this section).

24 With regard to a general Domestic Carrier licensee (excluding a special Domestic Carrier licensee) – in a case where a general licensee that receives its license in 2011 or later deploys infrastructure to 5% of the population; for a cellular licensee – in a case where (1) a cellular operator started providing domestic roaming services, or (2) the MVNO market share is less than 5% (see Section 3.1.9).

In addition, in January 2011 the Knesset Finance Committee approved an amendment to the Royalties (Satellite Broadcasts) Regulations so that in 2011 and 2012 the rate of royalties would be 1.75% and 2.5% of taxable income respectively, and would revert to 1% commencing 2013 or on the date when the terms laid down in the Regulations are met.25 Although DBS is not one of the petitioners, according to its announcement, the State also applied the settlement to DBS, and an amendment to the relevant regulations, together with the regulations relating to the Company and Pelephone, was submitted to the Knesset Finance Committee for approval, setting the rate of royalties for 2013 at 0%. This amendment has yet to be approved.

For details about the amounts of royalties that Group companies paid in 2010 and 2011, see Sections 2.16.4, 3.18.3, 4.17.4 and 5.17.3.

C. Change in interconnect tariffs to the cellular networks

The Interconnect Regulations set the interconnect tariffs to be paid to the Domestic Carrier, as well as limitations for the matter of the interconnect tariffs to be paid to a cellular operator. In September 2010 the regulations were amended so that commencing January 1, 2011, the interconnect tariffs that a cellular carrier can collect from other operators (Domestic Carrier, international call operator or another cellular operator) were lowered significantly. Below are the interconnect tariffs to a cellular operator that were valid in the past, and the tariffs after the amendment:26

From 2014 At December
onwards 2013 2012 2011 31, 2010
Call minute completion tariff 5.93 6.31 6.89 7.28 25.1
SMS (text) completion tariff 0.14 0.15 0.16 0.17 2.85

In the Company's domestic communications segment – The Company charges its customers interconnect fees in the phone bill for calls originating in the Company's network and terminating in the cellular networks, and pays the cellular operators the same amount for transferring call traffic in their network.

Below is data on the Company's revenues in fixed-line domestic communications from subscribers in interconnect fees to the cellular network, and its expenses in respect of call completion fees to the cellular companies in 2009 – 2011 (in NIS millions):

2010 2009 2008
Revenue / expenses 256 801 823

In the cellular segment (Pelephone) – Pelephone pays the other cellular operators interconnect fees for calls originating in the Pelephone network and terminating in their cellular networks (expense side), while the other operators (cellular, domestic and international) pay Pelephone interconnect fees for call terminating in its cellular network (income side).

25 The date on which the Director General at the Ministry of Communications publishes a notice in the Official Gazette stating that seven channels will be added to the DTT array (see Section 5.1.4).

26 The tariffs, which are denominated in agorot, will be revised every year on January 1st and linked to the CPI (the base index being the average CPI for 2009), plus both VAT and the rate of royalties applicable to cellular operators under the Royalties Regulations multiplied by the indexed interconnect tariff. The tariffs in the table do not include VAT, and are calculated for the time being at the royalties rate agreed between the State and the HCJ (see section 1.7.3B). If the reduction of royalties is not approved in the near future, Pelephone reserves the right to update the interconnect tariffs according to a high royalties factor (about 2.5%).

Below is data for Pelephone's revenues from interconnect fees received from other communications networks in respect of incoming text messages (SMS) to the Pelephone network, and its expenses in respect of interconnect fees to the other cellular networks in 2009 – 2011 (in NIS millions).

2010 2009 2008
Revenue 343 1,054 920
Expenses 265 813 707

In the international calls segment (Bezeq International) – Bezeq International pays interconnect fees to the cellular operators for calls terminating in their cellular networks.

The reduction of the interconnect fees resulted in a decline of approximately NIS 218 million in Pelephone's gross profit in the period.27 In the Company and in Bezeq International, the impact of the lower interconnect fees was minor and not material.

D. Limitation of the exit penalty a license-holder can collect from a subscriber

On August 8, 2011, an amendment to the Communications Law came into force, and applies to holders of Domestic Carrier and international communications and broadcasts licenses. Under the amendment, exit fees cannot be collected from a subscriber whose average monthly bill is less than NIS 5,000 who entered into an agreement after application of the amendment to the law and cancelled it, nor can he be denied a benefit that he would have received had he not ended the agreement.28 The amendment to the law applies also, commencing November 8, 2011, to a subscriber who entered into an agreement before the amendment took force and subsequently cancelled it, but payment can be collected for cancellation of the agreement which is limited to 8% of the average monthly bill of the subscriber up to the date of cancellation, multiplied by the number of months remaining to the end of the term of the commitment. In addition, a license-holder is also forbidden to demand immediate payment of the balance of the subscriber's payments for the terminal equipment in the event of cancellation of the agreement. This amendment brought about an increase in the churn rate and certain changes in the agreement conditions with subscribers.

Cellular license-holders are governed by orders limiting the exit fee that may be collected from subscribers (to a certain scope of handsets) who terminate their agreement before the end the commitment period to 8% of the subscriber's average monthly bill at the cancellation date. The Economic Affairs Committee is discussing a bill which would set this exit fee at 0%.

For a description of other regulatory developments in the reporting period and of the main limitations applicable to the areas of operation of the Group, see Sections 2.16, 3.18, 4.17 and 5.17.

E. Consumer legislation

Frequent changes in consumer legislation affect the operations of the Group's companies on a regular basis.

During the course of their activity, the Group's companies are subject, inter alia, to the Consumer Protection Law. Various amendments have been made in recent years to the Consumer Protection Law, inter alia, concerning the cancelling of transactions even after service has begun, disconnecting from on-going services, and the need for the customer to give his express consent to continue transactions after the end of the specified period. Likewise, a variety of bills have been tabled in the Knesset introducing further amendments in the Consumer Protection Law which may, inter alia, affect the terms of the agreement, billing and the conduct of the Group's companies towards their subscribers.

27 The figure is calculated according to the relevant minutes and SMS actually used/transmitted in the previous period, multiplied by the difference between the interconnect fees in the present period (7.28 agorot per minute, 0.17 agorot per SMS) and the interconnect fees in the corresponding period (25.1 agorot per minute, 2.86 agorot per SMS).

28 With reference to this provision, on January 13, 2012 the Ministry of Communications published a hearing noting that denial of he right to a benefit granted to a subscriber for purchasing a product that is not part of the service, due to termination of the engagement with the license-holder, is not in keeping with this provision in the Communications Law. The Company submitted its remarks on February 14, 2012.

On February 20, 2012, the Knesset Economic Affairs Committee approved the Consumer Protection (Provision of telephony service) Law in which when the waiting time for a human response for free telephony service under the Consumer Protection Law is likely to exceed three minutes, a recorded message must inform the consumer to this effect and allow him to leave a message or wait; the regulations also specify times for returning to the consumer; according to the regulations, they do not detract from the consumer's right under any other law.

F. Enforcement and financial sanctions

Over the last year, several government bills have been tabled in the Knesset amending the Communications Law, the Protection of Privacy Law and the Antitrust Law which address enforcement and the imposition of graded monetary penalties for violating these laws and/or regulations and their orders by the regulator. Insofar as these amendments are approved, they may affect the way in which the Group's companies manage their affairs, in part with respect to the imposition of sanctions, their ability to protect themselves, etc.

In January 2011, an amendment was published to the Securities Law as part of the Law to Streamline Enforcement Procedures by the Securities Authority (Legislative Amendments), 2011. The amendment empowers the ISA to impose a fine and an administrative enforcement committee to impose administrative enforcement measures for the violation of certain orders of the Securities Law. Subsequently, on February 16, 2012, the Company's board of directors approved an internal enforcement procedure on the subject of securities that addresses internal enforcement of the orders of the law, mainly on the following subjects: prohibition on the use of inside information, obligation to publish periodic and immediate reports, and agreement with related parties.

1.7.4 Limitations on creating charges on the assets of Group companies

For convenience, below are referrals to sections in the 2011 Periodic report that relate to the limitations applicable to Group companies in placing charges on their assets, and the main limitations:

    1. Regulatory limitations The Communications Law, the Communications Order (which applies to the Company) and some of the communications licenses of Group companies, contain limitations on the grant of rights to a third party in assets used to provide the essential service or in the assets of the license,29 as the case may be, including the need to obtain regulatory approval to create charges on these assets. In some cases, such as Pelephone's cellular operator's license, and Bezeq International's ITS license, there are exceptions permitting the creation of charges in favor of banks without the need to obtain the regulator's approval in advance, provided that the charge agreement includes orders to ensure that the services rendered according to the license will not be affected if the bank exercises the charge. In addition, under the orders of the law and the communications licenses, the license and the resulting rights are not transferrable and they cannot be pledged or confiscated (with certain exceptions). See also Sections 2.16.3.G, 3.18.2.A.5 and 5.17.11.
    1. Restrictions concerning powers the Company and Pelephone have made undertakings towards certain financing entities that they will not pledge their assets without simultaneously creating a charge of the same class, rank and amount (negative charge) in favor of those financing entities. See also Sections 3.15.2.A and 3.15.2.C. and Note 13 to the 2011 Financials. DBS created current charges on all its assets and fixed charges on several of its assets, whose conditions include, inter alia, restrictions on the creation of additional charges without obtaining the agreement of the financing entities. See also Sections 5.15.2, 5.15.3 and 5.15.5 above, and Note 12 to the 2011 Financials.
  • 29 The assets required to secure the provision of service by the license-holder.

1.7.5 Level of economic activity in Israel

The activities of the Group are influenced by the level of economic activity in Israel, and accordingly, a change for the better or worse in that level can be expected to affect the Group's business.

2. Bezeq – Domestic fixed-line communications

2.1 General information about the segment of operation

2.1.1 The segment of operation and changes occurring in it

The Company holds a general license for providing domestic fixed-line communication services and provides a range of such services as described in Section 2.2, mainly these: domestic fixed-line telephony (landline telephony), Internet access infrastructure services, and transmission and data communication services.

2.1.2 Legislative limitations and standards and special constraints

A. Communications laws and the Company's Domestic Carrier license

The Company's operations are subject to government regulation and comprehensive supervision that stem from the Company's status as a general license-holder under the Communications Law, to the provisions of the Communications Law and its concomitant provisions, regulations and principles, and to the provisions of the Domestic Carrier license and of other laws.

In addition, the Company was declared a provider of essential telecommunication services under the Communications Order. Pursuant to that declaration, the Company is obliged to provide a number of basic services under the Domestic Carrier license, and may not terminate them or narrow them without approval. The order also lays down limitations on the transfer and acquisition of means of control in the Company, and certain limitations on the activities of the Company. For details, see Section 2.16.3.

The Company's tariffs for most of its domestic fixed-line services are subject to control under the Communications Law and the provisions of its Domestic Carrier license. For details, see Section 2.16.1.

The Domestic Carrier license lays down additional limitations on the Company's activities (see Section 2.16.2), the main ones being these: (1) a duty to provide universal service, i.e. to provide its services to everyone, without discrimination; (2) structural separation – see Section 1.7.2; (3) a duty to provide interconnect services for other communications license-holders on reasonable and equal terms; (4) various limitations concerning the quality and terms of the services the Company provides, a duty to pay royalties, and others.

For the recommendations of the Hayek Commission on October 4, 2011, including in the matter of tariff control, cancellation of structural separation and the terms for doing so, provision of services and options for use of the Company's infrastructures by other license-holders, and intervention of the regulating body – see Section 1.7.3.

In addition, the Company is required to obtain approval from the Ministry of Communications for providing new communications services and service bundles. This limitation could make it difficult for the Company to develop various services in response to various technological developments, and could also harm the speed of its response to changes in the activities of its competitors.

On the proposed amendment to the Communications Law regarding financial sanctions, see section 1.7.3.F.

B. Antitrust laws

The Company was declared a monopoly in the main areas of its activities,, and is also subject to supervision and to limitations under the Antitrust Law (see Section 2.16.8).

C. Environmental laws and planning and construction laws

Some of the activities of the Company involve the use of wireless frequencies and the use of facilities that emit electromagnetic radiation, which are subject, respectively, to the Telegraph Ordinance (see Section 2.16.9), the Non-Ionizing Radiation Law (see Section 2.15), and to UBP 36 and UBP 56 (see Section 2.16.10).

2.1.3 Changes in the scope of operation in the segment, and its profitability

For the main data about the scope of operation in domestic fixed-line communications and its profitability in 2010 and 2011, see Section 1.5.4A. Below is a description of the main changes in the scope of operation in the segment in the reporting period.30

  • A. Fixed-line telephony In 2011, the number of lines was stable (compared with an annual decrease of 5% in recent years), and a decrease of 7% was recorded in the volume of average call minutes (incoming and outgoing) on the Company's fixed telephone lines compared with 2010. This is a continuation of the decreasing trend in the volume of fixed-line calls recorded in recent years, which stems, so the Company believes, from the rise in calls from cellular telephones and calls over the Internet (see Section 2.1.4), and from competition with other Domestic Carriers. The average monthly revenue from a telephone line fell by 6%.
  • B. Internet access In 2011, a rise of about 4% was recorded in the number of the Company's Internet subscribers, and of about 7% in the average monthly revenue per Internet subscriber, compared with 2010. The increase in revenues in this area stems from a rise in the speeds offered in the surfing packages (see Section 2.2.3) and the adoption of advanced services and value added applications.

2.1.4 Market developments and customer characteristics

A. Domestic fixed-line telephony services

In the past few years, fixed-line telephony has been characterized by a decline in demand and in prices. The decline in demand is reflected in the gradual erosion of the number of calls originating in the fixed-line networks. The Company believes that this trend stems primarily from the rise in the number of cellular subscribers and the volume of use of cellular telephones (the Company estimates that about 70% of calls originate in the cellular network).

Figure 1 – Changes in the number of fixed telephone lines compared with cellular telephone lines in Israel, 1995-201131

30 For detailed data and definitions of subscriber and average income, see the notes to the table in Section 1.5.4A.

31 The data are based on a Ministry of Communications publication on cellular lines, the reports of HOT to the public and assessment about the other operators. Accordingly, some of the data in the figure are based on estimates and the actual data might be different. Furthermore, commencing from the 2008 data, the calculation of fixed lines includes IP Centrex lines (lines in a virtual private exchange in a public network – see section 2.2.5D. For this purpose, the number of IP Centrex lines is measured by the maximum number of calls that can be made simultaneously).

Figure 2 – Changes in the number of call minutes from fixed-line telephones compared with the number of call minutes from cellular telephones in Israel, 1995-201132

In addition, in recent years the volume of calls over the Internet has been increasing, which also reduces the number of calls made in fixed-line networks.

B. Internet access infrastructure services

In the Internet segment, while growth has been recorded in recent years in terms of the number of customers, the rate of that growth is slowing over time as a result of the high Internet penetration rate in Israel. Nevertheless, the Internet segment is characterized by a rise in surfing speeds and by the adoption of advanced services and value added applications.

Figure 3 – Changes in the number of Internet lines and the internet growth rate, 2003-201133

32 The data is based on the Company's traffic data and assessments of the traffic of other operators in the market. Accordingly, some of the data in the figure is based on estimates and the actual data might be different..

33 The data for 2003-2010 is based on Company data and Hot reports to the public. The data for 2011 is based on Company data and assessments as to the volume of active lines of HOT, which has not yet published its financial statements Therefore, some of the data is based on estimates and the actual data might be different.

In 2009, the Company launched its NGN (Next Generation Network) and HOT launched its UFI network. These networks enable surfing at considerably higher speed than were available until then. It is noted that a considerable number of Company customers who are connected to the NGN are upgrading their surfing speeds to these new levels. For details, see Section 2.2.3.

On the possible establishment of a competing fixed-lime network on the Company's infrastructure, on the electricity grid, see Section 2.6.4B.

C. Transmission and data communication services

The transmission and data communications segment for business customers and communications providers is characterized by a rapid increase in the customers' broadband consumption, but in general by lower prices per given volume of traffic. This stems both from development of the technology allowing greater bandwidth at lower prices than in the past, and from competition in this area (see Section 2.6.3).

D. Service bundles

On the increase in consumption of service bundles, see Section 1.7.1.

On the development of competition in domestic fixed-line communications, see Section 2.6.

For the recommendations of the Hayek Commission on October 4, 2011, including in the matter of tariff control, cancellation of structural separation and the terms for doing so, provision of services and options for use of the Company's infrastructures by other license-holders – see Section 1.7.3.

2.1.5 Technological changes that can materially influence the segment of operation

  • A. The ongoing trend of increasing bandwidth and the availability of technologies based on IP protocol, allow the customer a broader range of applications and services on IP-based infrastructures, such as telephony services, video transfer services and network services with organizational applications on the Internet infrastructure (ERP, CRM, etc.).
  • B. These changes are leading to an increase in the demand for bandwidth by Company customers of Internet infrastructure, transmission and data communication. The Company is deploying its NGN in a way that enables it to provide its customers with greater bandwidths (see Sections 2.6.6 and 2.7.2).

Conversely, the technological developments that enable IP-based telephony services are one of the factors that have led to the decline in the consumption of the Group's fixed-line telephony services (on competition in telephony by providing services over the Company's Internet infrastructure (VoB), see Section 2.6.1.

  • C. The increase in the capacity of the cellular network along with technological improvements, including future integration of 4-G networks, allow the cellular operators to compete with the Company's telephony and internet services, and to market larger bandwidths to their customers at lower prices. In the past year the trend of growing numbers of cellular Internet users has continued (see Section 2.6.2). At the date of this report, the Company estimates the increase in cellular Internet consumption has not materially affected the volume of its Internet usage. Nevertheless, the growth potential of the cellular networks at the expense of the Company's market share is a real one.
  • D. Technological developments and falling prices of the equipment could enable other operators to provide services similar to those provided by the Company at much lower costs.
  • E. It is possible that a communications company will be established with a fixed-line infrastructure that competes with that of the Company, based on the IEC's electricity grid (see Section 2.6.4B.).

2.1.6 Critical success factors in the segment and the changes in them

A. The ability to offer reliable communications systems at a competitive price based on a cost structure suited to the frequent changes in the Company's business environment.

  • B. Regulatory decisions.
  • C. The ability to maintain innovation and technological leadership and to translate them into advanced and reliable applications of value to the customer at short response times, and marketing primacy.
  • D. Preservation of brand values and their adaptation to the conditions of the changing competitive environment.
  • E. Effectiveness of the sales arrays and the internal and external distribution channels.
  • F. The ability to provide a high-quality commercial and technical service.
  • G. Managing an intelligent price policy, subject to regulatory limitations, in light of the intensifying competition and technological changes that are reflected in erosion of the general price level in the industry.
  • H. Informed moving of customers away from traditional networks to new generation networks.

2.1.7 Main entry and exit barriers of the segment of operation, and changes occurring in them

Operating in the domestic fixed-line communications segment requires receipt of the appropriate Domestic Carrier licenses.

Traditionally, the main entry barrier to this segment stemmed from the need for heavy investment in technological infrastructure and in surrounding systems until obtaining economies of scale, and from high costs involving the establishment of marketing, sales, collection and customer support systems and the building of a brand. In recent years, these traditional carriers to the Company's segments of operation have lessened considerably as a result of the following factors: technological improvements, lower infrastructure and equipment prices, easing of regulation granted to new competitors, and the ability to use existing set-ups, including the Company's network, by competing communications carriers or those destined to compete with the Company.

The regulation of competition in VoB-based telephony, which enables telephony services to be provided on a broadband infrastructure of another operator without need for an independent line telephony infrastructure (and in the future, if it becomes possible, competition based on dividing the network into sections and wholesale sale of services – see Section 1.7.3), significantly reduces the size of investment required from those competing with the Company, thereby making the entry barriers to the segment much smaller.

The main exit barriers stem from the commitment of the Company laid down in its license to provide its services to a defined quality and universally (to the entire public in Israel), its subordination to the provisions of the Communications Order, the regulations accompanying the Communications Law, and the provisions by power of Section 13A of the Communications law relating to emergency operation, its commitment to those of its employees who are employed under collective agreements, long-term agreements with infrastructure suppliers, the large investments requiring time before seeing a return, and the commitment to the repayment of long-term loans taken to finance the investments.

2.1.8 Substitutes for segment products and changes occurring in them

Cellular communications services are a substitute product for the Company's services, both in telephony and in Internet (see Sections 2.6.1 and 2.6.2).

IP technology such as VoB (see Section 2.6.1) and the Internet are also substitutes for the Company's services. In Internet services, transmission and data communications, technological developments (e.g. G4 in cellular, infrastructure based on optical fibers, including by means of the electricity grid and advanced cable Internet protocols), enable the provision of new services at high speeds and competitive prices.

2.1.9 The structure of competition in the segment and changes occurring in it

Domestic fixed-line telephony is regulated and controlled by the Ministry of Communications, inter alia by means of granting licenses to entities operating in the segment.

Until 2004, the Company was the only provider of fixed-line telephony services in Israel. HOT telecom started operating in telephony 2004. Subsequently, the Ministry of Communications granted licenses to other entities, which included licenses with no duty to provide universal services (i.e. no obligation to offer services to the entire public in Israel).

Fixed-line telephony is characterized by a lively competitive dynamic. The Company's competitors are HOT Telecom, VoB service providers (Cellcom, 012 Smile, Netvision, Partner and Bezeq International), and also, the Company believes, the cellular companies (see Section 2.6.1).,

Over the past year, the trend of VoB service providers to recruit customers has slowed. These providers have operated for several years under license with no obligation to provide universal service, and without their own independent access infrastructure, most of them being entities related to providers of Internet access services (ISP) and international communications services, while some are the cellular companies (See Section 1.7.1).

The Internet segment is typified by high penetration rates, which are attributed at least partially to the high level of competition between the Company and HOT Telecom, both owners of a nationwide access infrastructure (HOT Telecom started operation in its area in 2002), and among the ISP companies. Here, the Company is also exposed to competition from the cellular companies (see Section 2.1.5).

Transmission and data communication opened up to competition at the end of 2000, and among its operators are HOT telecom, Cellcom and Partner.

Competition in the industry depends on a number of factors, such as regulatory decisions, possible changes in the terms of the licenses of the Company and the subsidiaries and the terms of the licenses of their competitors, mergers and joint ventures between companies that compete with the Group companies, financing universal services, the new services that the Company has been permitted to provide, tariff policy, and the extent of flexibility allowed to the Company when offering service bundles, including with the subsidiaries.

For a description of the development of competition, see Section 2.6.

For the recommendations of the Hayek Commission dated October 4, 2011, see Section 1.7.3.

2.2 Products and services

2.2.1 General

The Company provides a wide range of communications services for its business and private customers, as described below.

2.2.2 Telephony

The Company's telephony services include mainly the basic telephony service on the domestic telephone line, plus associated services such as voice mail, caller ID, call waiting, call forwarding, speed dial, and conference calls.

The Company also provides its customers with a national numbering services for businesses (1-800, 1-700), for full or partial payment for the calls by the business.

The Company currently operates about 12,500 public telephones around the country, which are operated by various types of cards.

The Company's telephony services are its main services, and in recent years consumption of and revenues from these services have declined, mainly due to competition from other telephony fixed-line service providers and the cellular companies. At the end of 2011, the Company had 2,342,000 active fixed telephone lines (compared with 2,352,000 active lines at the end of 2010). For details about the changes in the number of active lines and average monthly revenue per line, see Section1.5.4.A. For details about the Company's market share in this segment, see Section 2.6.1..

The Company operates a unified telephone directory34 on a code (1344) determined by the Ministry of Communications for fixed-line and cellular telephony operators, as well as a unified website which is free of charge, in addition to the Company's 144 service. At the end of 2009, the Ministry of Communications published a request for positions of the public in the matter of the need for and format of opening number information services to competition, by way of having these services provided by entities other than telephony operators or those acting on their behalf or by way of canceling the Company's 144 code. The Company opposed the proposed alternatives. At the date of this report, the position of the Ministry of Communications on the matter has not yet been published. The Knesset Economic Affairs Committee discussed a bill which would obligate Domestic Carrier and cellular license holders to give the agreement details of its subscribers upon request for publication of a telecommunications directory (including a telephone or computerized database). Pursuant to a petition filed in the HCJ in July 2011 in a motion to issue an injunction to turn access code 144 into a network access code, the State submitted its position in that the petition should be dismissed due to absence of cause, and that the issues arising from it are under review by the ministry as part of the legislative measures awaiting completion. The State further announced that as part of the bill, the Ministry of Communications is considering formulating principles, including – a prohibition on supplying information services without a Ministry of Communications license, obligating the operators to transfer their databases to such a licensee for reasonable payment, cancelling allocation of the number 144 to the Company and allocating a different national access code for information services to each licensee. The Knesset Economic Affairs Committee discussed the wording of the bill which includes the said changes. The Company submitted its objections to the committee and the ministry.

As part of its marketing strategy, the Company is working on the development and penetration of new services, both in the private sector and in the business sector. The Company plans to continue to launch more products on the basis of market trends and customer needs.

2.2.3 Internet access infrastructure services

The Company provides broadband Internet access infrastructure services in xDSL technology.

At the end of 2011, the Company had 1,111,000 Internet subscribers (compared with 1,066,000 at the end of 2010). At December 31, 2011, the percentage of Internet subscribers connected to the NGN was about 87% of the Company's total Internet subscribers, and the percentage of subscribers using NGN services (those with packages of 10 mbps or higher) was 48% of all Internet subscribers (about 42% of the Company's internet subscribers).

For details about changes in the number of the Company's Internet subscribers and average monthly revenue per Internet subscriber, see Section 1.5.4A. For details about the Company's market share in this segment, see Section 2.6.2.

The Internet market has been one of the fastest growing markets of recent years (although a slower pace of growth has been seen compared with a rise in requested bandwidth – see Section 2.1.4B), and this service has become one of the main occupations of the Company and a central channel for its investments in technology, marketing, advertising and customer acquisition and upgrades.

The average surfing speed of the Company's Internet subscribers at the end of 2011 was 6.7 mbps, compared with 4.3 mbps at the end of 2010.

Figure 4 – Changes in the surfing speeds of the Company's Internet subscribers 2006-2011 (in Mbps at the end of each year)

34 A "unified" directory service is an information service containing data on the subscribers of all the operators. Fixed-line and cellular telephony operators are obliged, under the terms of their licenses, to provide unified information services. The operation is exempted from the need for approval of a cartel until July 27, 2014.

Furthermore, the Internet market is characterized by lively competition with HOT, and more recently with the cellular companies, which offer cellular surfing services (see Section 2.6.2).

2.2.4 Transmission and data communication services

Data communication services are network services for transferring data from point to point, transferring data between computers and between various communications networks, services connecting communications networks to the Internet, and remote access services.

Data communication services are provide on a traditional and long-standing infrastructure such as Sifranet and frame relay, on an ATM infrastructure, and on newer and more advanced infrastructures such as IPVPN and Metro Ethernet. The IPVPN infrastructure enables managed communications solutions for businesses with connection between the branches of the organization. The Metro Ethernet infrastructure enables the provisions of communications infrastructure services in Ethernet technology for services to the business and private sectors. In recent years a trend has developed of customer transition from data communications solutions in the traditional infrastructure to IP-based infrastructures (such as IPVPN) and Ethernet (such as Metro Ethernet). The transition enables the Company to offer its customers larger transfer capacities at lower prices, and demand is increasing.

The Company offers transmission services, including high speeds, to communications operators and its business customers in a range of interfaces (see Section 2.6.3). For details about the notice of the Ministry of Communications to the Company concerning ostensible violation of the provisions of the Domestic Carrier license in connection with providing transmission services for the Domestic Carriers Cellcom and Partner, see Section 2.6.2.

For the recommendations of the Hayek Committee dated October 4, 2011, including the matter of providing services and enabling use of the Company's infrastructures by other license-holders – see Section 1.7.3.

2.2.5 Other services

A. Services to communications operators

The Company provides services for other communications operators, such as cellular operators, international call operators, HOT, NEP operators, ISPs, Domestic Carriers, and Palestinian communications providers.

Among the services provided by the Company are infrastructure services, infrastructure upgrades, connection to the Company's network, transmission services, billing services, leasing of space, services in leased premises and grant of usage right in submarine cables.

For the recommendations of the Hayek Commission dated October 4, 2011, see Section 1.7.3.

B. Broadcasting services

The Company operates and maintains radio transmitters which are operated, inter alia, by Israel Broadcasting Corporation, Israel Army Radio (Galei Zahal), and the broadcasts of a number of regional radio stations. It also operates the DTT transmitters for the Second Authority. The Company is responsible only for operating and maintaining the transmitters, and not for the content of the broadcasts – see also Section 2.15.

C. Contract works

The Company caries out set-up and operation works of networks or sub-networks for various customers (e.g. the Ministry of Defense, HOT, radio and television broadcasting companies, cellular operators, international call operators, local authorities, municipalities, and government bodies).

The Company has agreements with HOT Telecom for providing installation and maintenance services of the networks in the Company's infrastructures, from the exit point of the operation of the license-holders to the delivery point at the entrance to the homes of the subscribers (the connection and maintenance from these points to the subscribers' homes themselves are not the responsibility of the Company).

  • D. IP Centrex IP Centrex service is a private and virtual exchange service in a public network.
  • E. Data Center A service enabling a backup and survivability solution for the customer.
  • F. 144 Internet site (B144) A search engine for finding the telephone numbers of businesses and private persons, including a classified search.

2.3 Breakdown of product and service revenues

The table below shows data for the breakdown of the Company's revenues by main product and service in its segment of operation, 2009-2011 (in NIS millions).

2011 2010 2009
Revenues from line telephony 2,393 3,160 3,333
Percentage out of total Company revenues 51.49% 60.04% 62.85%
Revenues from Internet infrastructure services 1,092 977 863
Percentage out of total Company revenues 23.49% 18.56% 16.27%
Revenues from transmission and data communication services 931 882 851
Percentage out of total Company revenues 20.03% 16.76% 16.04%
Revenues from other services 232 244 256
Percentage out of total Company revenues 4.99% 4.64% 4.84%
Total revenues from domestic fixed-line communications services segment 4,648 5,263 5,303

2.4 Customers

The Company is not dependent on a single customer or small number of customers, the loss of which would materially affect the segment of operation, and there is no customer who accounts for 10% or more of the Company's total revenue.

The Company's sales are divided into two main customer types – private (about 60%), and business (about 40%). The division is by revenues in NIS millions, as shown in the following table:

2011 2010 2009
Revenue from private customers 2,777 3,128 3,165
Revenue from business customers 1,871 2,134 2,138
Total revenue 4,648 5,26335 5,303

35 It is noted that the difference between the cumulative amount of revenue from private customers and revenue from business customers, and total revenue shown in the table, stems from rounding the amounts

2.5 Marketing, distribution and service

The Company has marketing, sales and service arrays for its business and private customer, which include customer managers for the business sector, combined sales and service centers (including Moked 199) around the country, technical support centers for private and business customers, 16 points of sale and service (Bezeqstores) at various locations, as well as a virtual online shop.

The Company markets its services mainly through advertising in the mass media and telephone sales centers, customer managers and an array of independent dealers which are mainly ISPs, and sales centers that operate by the outsourcing method.

2.6 Competition

Below is a description of the development of competition in the domestic fixed-line communications segment.

2.6.1 Telephony

The Company believes that at the end of 2011, its market share in the fixed-line telephony market was approximately 63% in the private sector and 76% in the business sector, compared with 65% and 78% at the end of 2010 in those two sectors respectively.36

The competition in the fixed-line communications segment is lively:

A. Competition from other Domestic Carrier license-holders

The Company and HOT Telecom both own nationally-deployed fixed-line telephony infrastructure and they are in lively competition which is reflected, inter alia, in the marketing of service bundles combining Internet infrastructure, internet access, telephony and cable television, and possibly cellular services as well, aimed mainly at households (for the marketing of service bundles of Bezeq Group, see Section 1.7.2). In addition, HOT markets telephony services to business customers.

The Company also has competition from five license-holders for domestic fixed-line communications services, including VoB (see Section 2.1.9).

B. Competition in telephony from the cellular companies

The penetration rate of cellular telephony in Israel is among the highest in the world at 129% (see Section 3.1.4). In the opinion of the Company, this penetration rate combined with low airtime rates on an international scale and large prepaid bundles of minutes, have made the cellular telephone a product that largely substitutes for the landline telephone. The Company believes that a deepening of this substitution of the fixed line is one of the causes of the growing removal rate of telephone lines (see Section 2.1.3).

Partner and Cellcom also provide fixed-domestic fixed-line services through corporations they own, and they sell service bundles that combine fixed-line and cellular telephony and Internet services. On the transaction for the acquisition of 012 Smile by Partner, and the merger of Cellcom and 013 Netvision, see Section 1.7.1B.

C. Regulation of VoC services

On December 17, 2010, the Ministry of Communications announced a hearing on the matter of setting regulation policy for VoC services (telephony services on the cellular Internet infrastructure), which will examine the regulation of these services under a license for cellular operators and virtual operators (MVNO) and/or as part of a special VoB domestic operator license. In response to the hearing, the Company noted that VoC service is indeed the continuation of VoB service, both of which are provided over the Internet and the Company wishes to provide it. The Company believes that marketing VoC services under a VoB license, if allowed, can be expected to increase competition in telephony, and will enable telephony services to be provided at fixed-line call prices on the cellular network.

36 These market shares are in terms of lines, based on the Company's assessment. It is noted that the Ministry of Communications publishes data based on its own calculations for the Company's market share, in terms of normative income (a calculation that was relevant in the past for checking the decline in the Company's market share to below 85% for the purpose of granting a permit for the Company to sell joint bundles – "the First Measurement Method"), and data calculated by the Ministry in standard (individual) lines in terms of normative income and PRI trunks (a calculation designed to determine the discount brackets permitted with the approval of alternative tariff packages based on the Gronau recommendations – see Section 2.16.1 "the Second Measurement Method"). The Company's position is that these methods have become less relevant since the Company's market share fell below 85% in the private and business sectors, and fell below 75% for the matter of granting discounts in tariff packages. According to Ministry of Communications publications, these methods showed that in November 2011 the Company's market share was 69.4% in the private sector and 77.1% in the business sector using the First Measurement Method, and 68.4% in individual lines and 69.2% in PRI trunks using the Second Measurement Method

D. NDSL Service

On September 7, 2011, the Ministry of Communications sent the Company a letter stating that it believes that retaining the price for the Company's NDSL service while the Company offers significant discounts to customers who subscribe to its telephony services, reflects unreasonable business conduct by the Company and fails to meet the requirements of Section 17 of the Communications Law. The ministry therefore expects the Company to reduce the tariff significantly, and should it fail to do so, the ministry will consider taking further action. The Company submitted an explanation of its position to the ministry, to the effect that it is unable to lower the tariff (whose rate was fixed, at the time, as requested by the Ministry of Communications) and that there can certainly be no outside intervention in determining the tariff. On December 20, 2011, the ministry published a hearing stating that it is considering changing the tariff structure for high-speed access through internet suppliers and determining that Bezeq will price the ADSL service it supplies to all its customers so as to include its relative share of the cost of the access; Bezeq will no longer supply NDSL services to existing and new customers, and accordingly it will no longer collect payment for the ADSL only component; the Company will set standard tariffs for ADSL services, i.e. the Company will not be allowed to set a different tariff for ADSL services for subscribers who also use telephony services supplied by the Company. On January 12, 2012, the Company submitted its comments to the hearing, and stated that the format proposed by the ministry is inconsistent with the law, with the good of the consumer and with proper administrative procedure, it is unreasonable in the extreme and cannot be implemented. On March 5, 2012, the Ministry resolved to abolish the ADSL-only service enabling subscribers without telephony to receive ADSL service for no additional payment. Accordingly, the Company will not be able to apply differential ADSL pricing for subscribers who use the service together with telephony service and subscribers who only use the ADSL service. The decision will take effect on April 5, 2012 and it is expected to adversely impact the Company.

2.6.2 Internet infrastructure segment

The Company believes that at the end of 2011, its market share in the Internet infrastructure market was approximately 59%, similar to the end of 2010.37

The competition in this field is also lively:

  • A. Competition from HOT Group HOT's Internet infrastructure is deployed nationwide (and was upgraded to UFI (Ultra Fast Internet) network), in which a range of communications services and interactive applications can be provided. The network is currently the main alternative to competition with the Company in the private sector., The upgrading of the infrastructure and grant of an ISP license to HOT-Net in December 2010 (see Section 1.7.1C), are expected to increase the level of competition in Internet and could also increase the number of HOT customers who subscribe to service packages.
  • B. Competition from cellular operators The cellular companies have deepened their Internet activities on the cellular range both in the private sector and in the business sector. Unlike the fixed-line communications segment (where the provision of access infrastructure services – by HOT, is separate from provision of Internet access services – by the ISP), the cellular Internet service is provided as one unit. Surfing services are provided both from the cellular handset and through a cellular modem that connects laptop and desktop computers in combination with Internet access services. On the matter of a hearing on the subject of regulation of the broadband market structure in the cellular network, see Section 3.7.2C).

37 The Company's assessment of its market share in Internet infrastructure services at the end of 2011 is based on the number of its subscribers and an assessment of the number of HOT subscribers at the same date, based on the data published by HOT in its financial statements for the third quarter of 2011. The datum for the Company's market share at the end of 2010 is based on the number of Company subscribers and the number of HOT subscribers at that date according to is 2010 annual financial statements.

2.6.3 Transmission and data communications

The companies operating in this field are Cellcom, Partner (which acquired the Med-1 operation), HOT, and Internet companies that also use leased infrastructures.

To the best of the Company's knowledge, Cellcom has deployed and set up a transmission network which it uses both for its own needs (instead of transmission provided for it in the past by the Company) and for competition with the Company in the transmission and data communications market. Cellcom offers its customers a complete package of solutions that includes domestic telephony, data communication and cellular communication, using its own infrastructure and its own sales array. Partner has also stepped up its activities in providing transmission and data communication services combined with telephony, for business customers.

Under the terms of its license, the Company is obliged to provide some of its communications services to all. According to the Ministry of Communications, interpretation of this and other provisions in the Domestic Carrier license in the matter of providing infrastructure services to license-holders, the Company is also obliged to provide infrastructure and transmission services to competing communications operators for providing services which compete with those of the Company. In October 2010, the Ministry of Communications notified the Company that it had violated the provisions of its license by refusing to provide transmission services to the Domestic Operator companies controlled by Cellcom and Partner, and that if the Company did not give notice within 7 working days that it had ceased the violation, the Ministry would be compelled to institute a proceeding for the imposition of a financial sanction or to consider some other action. The Company acted in accordance with the Ministry's decision but demanded the basis and reasons for it. On this matter, see also Section 2.16.8. For the Hayek Commission's recommendations dated October 4, 2011, including on the matter of providing services and enabling use of the Company's infrastructures, see Section 1.7.3.

2.6.4 Additional factors that could influence competition

A. Narrowing of transition barriers among companies

Numbering and number portability – Since 2007, number portability has existed in the fixed-line and cellular telephony market, enabling customers to switch between various communications operators without changing their telephone number. Number portability increases competition, and the Company believes that it has significantly increased the churn rate in its fixed-line telephony services.

Limitation on the exit penalty that a license-holder can demand of a subscriber – See Section 1.7.3D.

B. Other potentially competing infrastructures

In addition to HOT's cable and optical fiber network and the optical fiber infrastructures of Cellcom and Partner, there are in Israel today a number of infrastructures with the potential to serve as communications infrastructures, which are based on optical fibers and are mostly owned by government companies and bodies. Among these are Israel Electric Corporation ("IEC"), Israel Railways, Mekorot (water grid), Oil Infrastructures, and the Cross Israel Highway company. Some municipalities are also trying to create an alternative to pipes being laid by communications license-holders by deploying their own infrastructures.

On July 15, 2010, the Government, during its discussion of the Arrangements Law, decided to instruct the Minister of National Infrastructures and the Minister of Finance to exercise their authority under the Electricity Law, 1996, and to permit IEC (which in 2010 started a technological trial to ascertain its ability to provide a highspeed communications infrastructure by the FTTH method – optical fibers to the customer's home) to operate in communications on certain conditions, mainly these: a "communications company" would be established for use of a fixed-line communications infrastructure on the electricity grid; IEC would not hold more than 49% of the means of control in the company and would not control it; the communications company would do business with communications license-holders and not directly with private consumers (except an agreement with large business customers approved by the Ministry of Communications , for which it would provide transmission or other services).

On March 7, 2011, the government made a further decision whereby IEC was granted approval to establish the communications company together with another company, which would use and operate the fixed-line communications infrastructure on the electricity grid. In addition, in this decision the government amended its decision from July 15, 2010 (see previous paragraph) so that the communications company would have an exclusive right of use for providing telecommunications services only, on the basis of IEC's optical fiber communications infrastructures, in certain volumes and on certain terms. The same decision also states that the financing of that company will be from sources made available by the controlling shareholder and will be selected in accordance with the government's above decision, including by means of raising capital by the company. The decision also makes clear that it does not restrain the discretion of the government to change the decision or prevent the Ministers from exercising their authority under any law.

For the importance that the Hayek Commission attaches to the operation of the communications company on the IEC infrastructure, see the description of the Commission's recommendations dated October 4, 2011 (Section 1.7.3).

On October 9, 2011, the Ministries of Finance, Communications and National Infrastructures announced that they were initiating a move to choose an investor for a communications venture that will control the establishment of a third communications infrastructure in Israel, and in which IEC would hold 49% of the share capital. A selection committee will conduct the public process. Registration to participate in the process will commence on October 10, 2011, and it is expected to last 6 months. It is noted that on October 25, 2011, an amendment to the Communications (Bezeq and Broadcasts) (Processes and Conditions for Obtaining a General License to Render Domestic Fixed Bezeq Services) Regulations, 2011, was published, which set out the conditions for granting an infrastructure domestic carrier license.

In the Company's estimation, if such a communications company is established, which would compete with the Company in infrastructure, and particularly if that new company is permitted to provide services to operators and business customers without an obligation for universal deployment of an FTTH network or before completing deployment of a significant portion of the network, this could adversely affect the Company's operations and results.

The Company's assessments of how the establishment of a communications company with a competing infrastructure would affect the Company and its results are forward-looking information as defined in the Securities Law. It is not certain that a competing communications company will be established, what limitations will be imposed on its activities and what breaks it might be granted. These assessments might not be realized, depending, inter alia, on the question of whether such a company will be established, what restrictions will apply to its activities, and if any changes will be made to the structure of competition in the communications market.

C. Technological developments

Technological developments enable competing companies to supply, at relatively low costs, telephony and data communications services on OP-based fixed-line networks and by means of advanced cellular infrastructures. The large number of cellular company subscribers and broadband Internet customers and the improvement in broadband audio quality enabled by alternative technologies, are damaging to the number of call minutes in the Company's network and are reducing its revenues from telephony services.

2.6.5 The Company's preparation and ways of coping with the intensifying competition

The Company deals with the competition in domestic fixed-line telecommunications services in several ways:

  • A. The Company launches new communications services, value added applications and product packages, including terminal equipment and services, in order to broaden the scope of use of subscriber lines, to respond to customer needs and to strengthen its image of technological innovation. The Company invests in enhancement and modernization of its infrastructure so as to enable it to provide advanced services and products for its subscribers. In 2010, upon receipt of the requisite permit (see Section 1.7.2), the Company started marketing joint products packages, while broadening the supply of the services it offers and offering packages that correspond to some of those offered by its competitors.
  • B. The Company works on the penetration of a high-speed internet infrastructure service and on increasing the number of its customers for the service, including by offering applications for businesses. Deployment of the NGN enables advanced telephony applications to be provided, customer upgrades to higher speeds, and the creation of added value for the customer by means of broader consumption of content, leisure and entertainment applications (see also Sections 2.2.3 and 2.7.2).
  • C. The Company works constantly to improve the quality of its services and to preserve its customers.
  • D. The Company has simplified its tariff structure and offers its customers alternative payment packages (see Section 2.16.1), tracks and campaigns.
  • E. The Company is working to increase awareness of the use of the fixed-line telephone and to encourage the use of other services that increase telephone use.
  • F. The Company makes adjustments on the expenses side for the purpose of focusing investments on fixed assets in growth activities and in projects for cutting operating costs. Nevertheless, the Company's ability to make adjustments in its expenses in the short and medium term is limited due to the structure of its costs, which are mainly rigid in the short and medium term. These costs include mainly depreciation expenses and expenses related to wages and wage incidentals. In addition, the Company has operating expenses such as infrastructure maintenance and the leasing and upkeep of buildings, which are also rigid in the short term.
  • G. In selling services to its customers, the Company also sells terminal equipment (home networks), laptop computers, streamers, etc., as well as telephony terminal equipment, as a tool for competitive differentiation and increasing its revenues.

2.6.6 Positive and negative factors that affect the competitive status of the Company

A. Positive factors

    1. Nationally deployed infrastructure through which a range of services are provided.
    1. Presence in most businesses and households.
    1. Strong and familiar brand.
    1. Technological innovation.
    1. Strong capital structure and positive cash flows.
  • 6 Broad service infrastructure and varied customer interfaces.
    1. Professional, experienced and skilled human resources.

B. Negative factors

The Company believes that various limitations imposed upon it by existing regulation, impede its ability to compete in its areas of operation. The main limitations in this contest are these:

  1. Absence of tariff flexibility

The Company is limited in its ability to grant discounts on its main services and to offer differential tariffs. On this matter, see Section 2.16.1.

For the Hayek Commission's recommendations dated October 4, 2011, including in the matter of tariff control, see Section 1.7.3.

2. Structural separation

See Section 1.7.2A. For the Hayek Commission's recommendations dated October 4, 2011, including in the matter of cancellation of structural separation and the conditions for doing so, see Section 1.7.3.

3. Duty to provide universal service

The Company operates under an obligation to provide service to the entire public in Israel (universal service). Due to this obligation, the Company could be required to provide services also in circumstances which are not financially viable. This obligation is not imposed on the holders of special Domestic Carrier licenses, which can offer their services to the most profitable of the Company's customers (mainly business customers), which are a material source of the Company's income, It is noted that on February 13, 2011, the Knesset Economic Affairs Committee approved regulations for setting up an advisory committee to the Minister of Communications. The committee will be responsible for recommending the granting of an exemption from or delay in the provision of these services in extraordinary circumstances. The committee was formed but has not yet established its work arrangements.

4. "Access deficit"

The Company's telephony tariffs are set in regulations by the Minister of Communications in consultation with the Minister of Finance. As a result of a deliberate regulatory policy, the monthly usage tariff for a telephone line is set at a level that does not cover the cost involved in providing it (a situation known as the "'access deficit"). This deficit has been reduced over the years but still exists. It is emphasized that in a competition format that relies on the Company's infrastructure and uses the access deficit (such as VoB service), the negative effects of this factor increases.

5. Limitations in marketing joint service bundles of the Company and other Group companies

See Section 1.7.2B.

6. The nature of fixed-line telephony terminal equipment

Fixed-line terminal equipment is technologically less advanced that the cellular terminal equipment, and the supply of advanced services that can be consumed with it is limited.

2.7 Property, plant and equipment, and facilities

2.7.1 General

The Company's property, plant and equipment consists mainly of domestic communications infrastructure, real estate assets (land and buildings), computer systems, vehicles, and office equipment.

2.7.2 Domestic fixed-line communications infrastructure

PSTN network – This infrastructure has five main components which are deployed throughout the country:

a. Exchanges

These are used for switching and transferring calls from origin to destination according to the signal (dialing) received from the subscriber.

b. Transmission network

A system through which the exchanges are connected. In practice, the system functions as a national frame that connects the local networks, each of which consists of an exchange and an access network to it. The transmission network is based mainly on systems that operate on optical fibers and partly (a very minor part) on radio systems.

c. Data communication networks

Networks for providing data communications services at various speeds and in various communications regimens.

d. Access network

A system that connects between network end points by the customer and the exchange. The network is based on copper pairs, on optical cables and partly (a very minor part) on wireless systems.

e. Terminal equipment

Equipment installed on the customer's premises (e.g. telephone handsets, private exchanges, fax machines, modems, routers, etc.), through which the subscriber receives the service.

NGN

The demand for communications services in Israel and worldwide includes a demand for ever-increasing bandwidths and an advanced IP platform. In order to meet this demand, at the end of 2009 the Company started the gradual set-up of an NGN based on a core IP network and deployment of an optical fiber network to street cabinet (known as fiber to the curb - FTTC). The access network and the terminal equipment in this network are also as described above.

In this network and using VDSL238 technology, bandwidth of up to 100 Mbps download speed can be provided, as well as innovative added value services. Other advantages of the new technology are simplification of the network structure and better management ability. The Company launched the NGN in September 2009.For data about the number of subscribers connected to the NGN, changes in the volume of customers who consume NGN services and average bandwidths in 2010 and 2011, see Sections 1.5.4A and 2.2.3.

At the end of 2011, the Company had completed deployment of the network in about 85% of households in Israel. The Company foresees that by the end of 2012 the NGN will be deployed almost everywhere. This assessment is forward-looking information as defined in the Securities Law, and is based on the Company's work plans and on the pace of deployment in the past. The assessment might not be realized, inter alia in circumstances of changes in the market structure in Israel and in the demand for the Company's services, significant changes in the costs of deploying the network or in the pace of progress in the set-up project.

The Company is extending its infrastructure, including distribution of fiber optics so as to further enlarge bandwidth for its customers. To this end, the Company is examining a series of technologies, based both on the existing network and on the deployment of an optical fiber network to the customer's home (FTTH/FTTB). This review requires the Company to prepare itself and deploy its systems, and the Company has begun working in this direction. In this context, the Company is currently conducting a trial in which the homes of a limited number of customers will be connected on bandwidth of up to 1 GB.

On this matter, see also Note 9 to the 2011 Financials.

2.7.3 Computerization

The computerization array in the Company supports four main areas:

A. Marketing and customer management

The system supports management of a database of the Company's customers, service order management, management of follow-up of customer complaints, management of the sales and service process, application of the number portability plan, and billing. The billing array includes the production of phone bills to the Company's customers for services provided by the Company and for the services of other communications operators. The array also includes the management of accounting with communications operators.

38 Very High Bit Rate Digital Subscriber Line – A Digital Subscriber Line (DSL) at very high speed. One of the fastest technologies currently available for data transfer on high bandwidth in standard telephone lines.

B. Information systems for the engineering infrastructures of the telecommunications networks

These support the planning, management, control and maintenance of engineering resources for the provision and assurance of the services. Inter alia, the systems manage stocks of numbers and support massive changes of numbers and equipment (when necessary).

C. Information systems for management of the Company's resources

These support the management, control and maintenance of the expense side in the Company, the financial information (including budget and control), purchasing and stock processes, property, real estate, human resources and salary control, fleet of vehicles, Company projects, and the like.

D. Company-wide systems

The Company's computerization array is large and complex, and supports critical work processes and handles very large volumes of data. The array consists of a large number of systems, some old, which were developed many years ago and operate on mainframe computers, others modern, developed and applies more recently and operating in open computerization environments.

The systems support decision-making processes by means of a data warehouse operated by the Company. The Company also operates a website which provides information about the Company's services and enables the display of information about the telephone bill, payment of the telephone bill and other services. There are also computerized office systems (e-mail, decision follow-up, etc.), and knowledge management systems.

The Company also develops and assimilates advanced computerization systems, among them a Customer Relations Management system (CRM), engineering network management systems, and service order and supply systems.

2.7.4 Real estate

A. General

The Company's real estate assets are from two sources: assets transferred to the Company by the State in 1984 under the Asset Transfer Agreement (see Section 2.17.2A), and assets in which the rights were purchased or received by the Company after that date, including assets that it leases from third parties.

At the date of publication of this Periodic Report, the Company owns, leases or has right of lease in about 410 real estate properties all over the country. The total area in which the Company has full ownership rights or capitalized lease rights (including joint lease rights as described below) is 1,100,000 sq.m. of land on which the builtup area is about 300,000 sq.m. Six of these properties, with a total area of 7,000 sq.m. and 500 sq.m. built- up, are in Israeli towns in the Administered Territories (of the above total, about 390 properties with an area of 1,000,000 sq.m. of land and 240,000 sq.m. built up, are for communications needs, while the rest are for administrative needs).

In addition, the Company has the right to receive a net area of about 70 dunam in Sakia (near Mesubim junction), for warehouses and offices. The Company is in advanced negotiations with the Israel lands Administration ("ILA") to obtain a contract for preparing plans for the area.

At the date of publication of this report, of the abovementioned properties, 40 are jointly owned with the Ministry of Communications and/or the Postal Authority (now Israel Postal Co. Ltd.). On June 30, 2004, an agreement was signed between the Company and the Postal Authority for defining and regulating the rights of the Company and of the Postal Authority in these properties (see Section 2.17.2C). The parties operate as required by the orders of the agreement, and inter alia, they separate joint debits and systems.

In addition to the 410 properties referred to above, the Company holds, at the date of publication of this report, about 60 properties in Israeli towns in the Administered Territories, covering a total area of 9,300 sq.m. of land and about 1,500 sq.m. built up (all for communications needs). There is no written regulation of the contractual rights for these properties, but in the Company's opinion this does not create material exposure.

The real estate assets are used by the Company for communications activities (exchanges, neighborhood rooms, broadcasting sites, etc.) and for other activities (offices, storage areas, etc.). Some of them are undeveloped or partially developed, and can be used for other purposes.

At the date of publication of this report, the Company leases about 290 properties from various landlords, in a total area of about 63,000 sq.m. (about 280 of these properties have a built-up area of 9,400 sq.m. and are for communications purposes, while the rest are for administrative uses).

The Company has an interest (transition rights, etc.) in other real estate (such as for the erection of offices and for laying cables) .Also at the Company's disposal are about 550 neighborhood rooms (for cables and installations used for neighborhood communications), in a total area of 8,310 sq.m. (all for communications purposes).for most of which there is no written regulation of rights with their owners (e.g. the Administration, settlement entities, the entrepreneurs of project in which the properties are located, and house committees).

B. Registration

At the date of publication of this Periodic Report, the Company's rights in a considerable number of its real estate assets are not registered in the Lands Registry, and therefore they correspond to contractual rights. The Company is in the process of registering in its name those properties which can be registered in the Lands Registry.

C. Real estate settlement agreement

On March 10, 2004, a settlement agreement between the Company and the Administration and the State ("the Settlement Agreement") was validated as a court decision. The Agreement concerns most of the real estate that was transferred to the Company in the asset transfer agreement signed prior to the start of the business operations of the Company. The Settlement Agreement states that the assets remaining in the Company's possession have the status of a capitalized lease and are subject to the execution of individual lease contacts (at the date of this report, such contracts have been signed for about 80 of the 215 properties for which they are required), the Company would be able to make any transaction in the properties and to enhance them. The Agreement sets out a mechanism for payment to the Administration for enhancement actions in the properties (if undertaken), beyond the rights according to plans approved by 1993 as set out in the Agreement, at the rate of 51% of the increase in value of the property following the enhancement (and less part of amounts paid for a betterment levy, if paid). The Settlement Agreement also states that 17 assets must be returned to the State, through the Administration, on various dates (up to 2010), and on the terms laid down in the Settlement Agreement.

At the date of publication of this Periodic Report, the Company has returned 15 assets to the ILA, Two others will be returned after the Company receives substitutes properties, as provided in the Settlement Agreement.

D. Sale of real estate assets

Following a new review by the Company's Management concerning the sale of the Company's real estate assets, the Board of Directors approved further sales of assets which are not active and/or which can be relatively easily vacated without incurring significant expenses, in accordance with a list presented to it from time to time. The transition to the NGN allows the Company to increase the efficiency of the network and to sell some of the real estate assets that will be vacated as a result of the transition. During 2011, the Company sold 3911 such properties, in a total area of 35,000 sq.m. of land and 21,000 sq.m. built up, for a total sum of approximately NIS 136 million.

39 For most of the sale transactions, the property is handed over three years after the signing of the agreement.

According to Company estimates, the sale of real estate assets that are not active and/or that can easily be vacated without incurring significant expenses and for which the Company has no use after they are vacated, including real-estate assets that may be vacated and will become redundant following the transition to the NGN network, insofar as such assets are sold, may generate capital gains for the Company which may, in aggregate over the coming years, reach significant amounts estimated at hundreds of millions of shekels (before tax). It should be emphasized that this estimate also relates to real estate assets where no concrete decision has yet been made to sell them, and there is no certainty regarding the timing of their sale (insofar as they are sold); the estimate is based on appraisals prepared for some of the assets, some of which are not final or current, as well as to internal estimates prepared by the Company (including with respect to assets that were not appraised at all); likewise, the sale of some of the assets may involve difficulties, including if there is no demand or there are various planning limitations, and at this stage the Company is unable to foresee what consideration will be received when any of these real estate assets are actually sold or when they will be sold.

In view of the foregoing, it should be emphasized that the Company's above-mentioned estimates are forward-looking information, as defined in the Securities Law. These estimates are based, inter alia, on the Company's estimates with respect to the value of the real estate assets that it owns regarding their carrying value, subject to the aforementioned regarding the fact that the Company has no appraisals for some of the assets, or the appraisals in the Company's possession are out of date and the valuations are therefore based on the Company's internal estimates; and regarding the Company's inability to predict the consideration that may actually be paid for any assets sold (if and when they are sold); and on the Company's estimates regarding the volume of the real estate assets that may be vacated and become obsolete in coming years, making it possible to sell them based on Company policy, subject to the aforementioned concerning the fact that no concrete decision has yet been made to sell the assets that were taken into account in estimating the above amount, the list of relevant assets may change from time to time and the timing of their sale (if a decision is made to sell them) is uncertain. Consequently, the Company's estimates concerning capital gains (in aggregate and before tax) that may be generated in coming years from the disposal of real estate assets as noted above, may not materialize or may materialize in a materially different way than foreseen, including should any of the Company's assumptions and estimates listed above in this clause fail to materialize or if they materialize only partially.

E. Review of investment in real estate as an alternative to leasing

On July 13, 2011, the Board of Directors gave the Company permission to negotiate with Carasso Real Estate Group for the purchase of land on a 25-dunam plot defined as plot no. 3 under validated plan PT/1/2004 (block 6365, parcel numbers 106, 109 and 38, among others), in Petach Tikvah's Kiryat Aryeh industrial zone ("the Plot"). The estimated price of the Plot is NIS 125 million plus VAT. The parties are negotiating the transaction. The Plot is slated for the construction of offices and communications facilities to replace the existing offices that are currently rented for the Group's companies. Insofar as the parties complete the agreement, then construction and occupancy are scheduled for completion four years from the date of signing the agreement.. According to the Company's initial estimates, the entire project will cost NIS 700-800 million (including the price of the Plot as specified above and the relevant levies). This cost will be spread over the period of the project (about four years, as noted above) in line with the pace of progress in the construction work.

The Company's estimates regarding the project and its cost are forward-looking information, as defined in the Securities Law. These estimates are based, in part, on the purchase and construction costs, the state of the real-estate market, and the Company's plans at the date of making the decision. These estimates may not materialize or may materialize in a manner materially different from that forecast.

2.8 Intangible assets

2.8.1 The Company's Domestic Carrier license

The Company operates under its Domestic Carrier license, which forms the basis for its activities in domestic fixed-line communications (for a description of the main points of the license, see Section 2.16.2).

2.8.2 Trademarks

The Company uses trademarks that characterize its services and products. At the date of publication of this Periodic Report, there are about 195 trademarks registered or in the process of being registered in the Company's name with the Registrar of Trademarks. The main trademarks of the Company are "Bezeq" – the name of the Company, and "B" – the Company's logo. The investment in advertising the trademarks is intended to raise the level of exposure and awareness of the public to the trademarks and to build differentiation and uniqueness for the Company, which will influence the customers' purchasing considerations and preference.

2.9 Human resources

2.9.1 Organizational structure and headcount

The chart shows the general organizational structure of the Company:

On September 4, 2007, the Board of Directors of the Company resolved, pursuant to Section 50(a) of the Companies Law and Sections 119 and 121.1 of the Company's Articles of Association, that the authority of the CEO in all matters relating to corporations held directly or indirectly by the Company (Pelephone, Bezeq International, DBS, Walla, Bezeq on Line and Bezeq Zahav Holdings), would transfer to the Board of Directors, and the Board adopted resolutions accordingly. As a result, on matters relating to the subsidiaries the Deputy CEO and CFO reports to the Board of Directors, while on the Company's activities as Domestic Carrier he reports to the CEO of the Company.

On March 16, 2011, Ron Guron was appointed Deputy CEO (in addition to his position as VP Marketing).

Commencing March 14, 2012, the Engineering and Network Division was consolidated with the Technology and Information Division. The new division - Technology and Network - will be responsible for all the activity of the merged divisions.

2.9.2 Headcount by employment framework

Description of employment framework Number of employees
At December31, 2011 At December31, 2010
Senior managers excluded from application of the Company's collective bargaining agreements. The terms of their employment
are set in personal agreements. 63 63
Permanent employees employed under collective agreements (without new permanent employee) 3,073 2,847
Permanent employees employed under collective agreements (new permanent employee40) - 437
Employees employed under personal agreements that are not part of the collective agreements. 684 666
Employees employed under individual agreements on the terms of the collective agreement ("Rank Rating Contracts"). 8 44
Employees employed in accordance with the special collective agreement of December 2006, on an hourly basis ("Hourly
Collective Agreement". 2,038 1,948
Employees employed under the special collective agreement of December 2006, on a monthly basis ("Monthly Collective
Agreement"). 1,350 1,071
Total 7,216 7,076

Note:

The Hourly Collective Agreement applies to every "former Generation 2000" worker (see Section 2.17.4D) and former temporary hourly agreement workers, as well as to new workers hired on hourly employment. The Monthly Collective Agreement applies to "former Generation 2000" workers who were hired in occupations for which employment is monthly in essence, former global salary contract workers, and monthly workers hired in monthly occupation.

For details about the special collective agreement of December 2006 and its amendment in December 2010, see Section 2.9.5.

2.9.3 Early retirement plans

On January 24, 2011, the Company's Board of Directors approved the early retirement of employees for 2011 (which includes the completion of the early retirement plan for 2010). In this plan, 260 employees will retire at a total cost that shall not exceed NIS 281.5 million, based on the terms of the special collective agreement from December 2006 and amended in December 2010. This plan was completed.

On December 4, 2011, the Company's Board of Directors approved the early retirement of 91 employees at a total cost of NIS 80 million. This retirement completes the early retirement plan for 2011 as well as early retirement on account of an option for employee retirement in 2012, based on the terms of the special collective agreement from December 2006 and amended in December 2010.

On this matter, see also Note 16 to the 2011 Financials.

2.9.4 Company investments in further study, training, employee certification and university studies

The Company conducts in-house training by company employees who are professional experts, at times with outside assistance, in all areas of its operations. The total number of workdays allocated to training activities for all employees in 2011 was 28,386 days, which average out to about 3.1 days per employee. The training activities include professional certification in technology, sales, management, service and other areas.

40 Concerning new permanent employee, see section 2.9.5B.

The Company runs a service school that deals with the assimilation of service couture and values at customer service centers and the acquisition of knowledge and skills for providing a superior service. The Company also participates in funding university studies and courses at outside facilities.

Total Company investment in 2011 in the above activities was approximately NIS 3.2 million, which exceeds the cost of the employees' workdays for training and studies.

2.9.5 The nature of employee agreements in the Company

Labor relations in the Company are regulated in collective agreements between the Company and the representatives of Company employees and the New General Federation of Workers ("Histadrut"), and in personal agreements. Company employees are also subject to expansion orders to certain general collective agreements such as cost-ofliving increment agreements.

A. Special collective agreement of December 2006

In December 2006, a special collective agreement was signed between the Company, the employee union and the Histadrut, regulating the labor relations in the Company following the transfer of control in the Company from the State to Ap.Sb.Ar. Holdings Ltd., and determining a new organizational structure for the Company (see Section 2.9.1).

Under the agreement, all the agreements, arrangements and traditional behavior in the Company prior to execution of the agreement, including the mechanism for linkage of wages to the public sector, would continue to apply only to the veteran permanent employees of the Company to which the agreement would apply, subject to changes inserted specifically in the agreement. The hiring of existing and future temporary workers would be on the basis of monthly/hourly wage agreements based on a wage model according to occupation, with high managerial flexibility. The agreement sets out limitations on certain kinds of future organizational changes, and a mechanism of notification, negotiation and arbitration with the union in the event of organizational changes. The agreement also states that the Company can, at its discretion, terminate the employment of 245 permanent employees in each of the years 2009 – 2013.

Under the agreement, during the term of the agreement, two employee-directors will serve on the Board of Directors of the Company, who would be proposed by the union (subject to their election by the general meeting). The employee-directors are not entitled to payment for their service as directors, and will not participate in Board discussions of the terms of employment of senior employees.

B. Amendment of the special collective agreement of December 2006

On December 19, 2010, an amendment was made to the collective agreement, dating it to December 31, 2015 (with an option for extension top December 31, 2017). The main points of the amendment are these:

    1. Extension of the retirement arrangements under the collective agreement to December 31, 2016. Under these retirement arrangements, the Company may, at its discretion, terminate the employment of up to 245 permanent employees in each of the years 2010 – 2016.41
    1. Definition of "New Permanent Employee", the terms of whose employment differ from those of a veteran permanent employee of the Company (under the collective agreement): his wage model is according to the Company's wage policy and market wages; at the end of his employment in the Company he is entitled to increased severance pay only (depending on the number of years of employment).
  • 41 The Company may complete the retirement process also in 2017, if it is not completed in the above year

    1. Agreement of the union to a distribution that does not pass the profit test, of up to NIS 3 billion, with the approval of a court of law pursuant to Section 3093 of the Companies Law and subject to an allotment of options to employees as described below and subject to confirmation from the ratings companies S&P Maalot and Midroog that the rating of the Company's debt after the distribution will not fall below AA and Aa2 respectively (on the matter of the ilAA rating by S&P Maalot on February 6, 2011, see Section 2.13.6).42 On the matter of the request for approval of a distribution filed in court, see Section 1.4.3.
    1. The Company will grant to its employees free of charge, subject to the approval of the general meeting of the shareholders, 70,000,000 options exercisable for up to 70,000,000 ordinary shares of NIS 1 par value each (in a mechanism of exercise of stock appreciation rights), accounting for approximately 2.61% of the issued capital of the Company (before the allotment), at an exercise price of NIS 7.457, which will be adjusted for changes in the share capital and for distribution of a dividend. On the matter of allotment of these options, see Section 2.9.6C.
    1. The Company will pay its employees a one-time bonus for performance in 2010, amounting to approximately NIS 52 million, which will be paid in two equal installments in January 2011 and January 2012 wages. (The bonus paid.)

For details of other material agreements concerning labor relations, see Section 2.17.4.

2.9.6 Employee reward plans

A. 2007 stock options plan

The Company's employee stock options plan (which excludes senior management), in which 78,151,368 options were allotted free of charge on March 25, 2007,43 based on criteria laid down in the collective agreement December 5, 2006, exercisable for 78,151,368 shares of the Company, which accounted for about 3% of the Company's capital, at an exercise price (adjusted for all types of distribution and the like44) of 50% of the last closing price of the share prior to the date of allotment (NIS 3.201 per share).

The options were blocked for two years from the date of allotment, and can be exercised during the three years from the end of the blocking period (at March 6, 2012, 76,240,224 options from this plan had been exercised).

It is to be clarified that adjustment of the exercise price of the options to dividend distribution is for the gross dividend. The adjusted exercise price of the options is NIS 0 (it fell no further due to additional dividend distributions in view of the provisions of the outline and the plan).

On March 24, 2012, 5 years after the allotment date, this plan will come to an end and any options that were allotted in this plan and have not been exercised, will expire.

For additional details about the terms of the stock options plan, see the Company's Outline Offering of Securities published by the Company on February 22, 2007, which is cited by way of reference.

B. Stock options plan for senior managers in the Group, November 2007

A stock options plan for managers and senior employees in the Company and/or in related companies for the allotment of up to 65,000,000 non-marketable options, exercisable for up to 65,000,000 shares of the Company, accounting for approximately 2.5% of the Company's issued share capital and approximately 2.37% at full dilution. The plan includes a mechanism for exercise of stock appreciation rights, so that the exerciser receives a number of shares reflecting the value of the benefit only, without actually paying an exercise price.

  • 42 On the date of court approval for a distribution that does not pass the profit test, the union consented to the Company making the court-approved distribution of NIS 3 billion (the full amount of the distribution).
  • 43 Of which approximately 59,000 options were allotted to two employee-directors on January 22, 2008.
  • 44 On March 18, 2010, in view of the expected fall in the exercise price of the options to below the par value of the share (NIS 1) as a result of adjustment of the exercise price for the distribution of a dividend, the Board of Directors of the Company approved that the Company would convert to share capital, out of a premium on shares registered in the Company's books, a sum equal to the difference between the par value of the share and the exercise price of the options exercised under this plan, in a total not exceeding NIS 22,469,081. Conversion of the premium to share capital was recorded in the Company's books against the actual exercise of options at the time of exercise.

The options will vest in three equal annual portions. The vesting dates of each portion fall at the end of each of the first, second and third years from the date of the grant, respectively.

The exercise price of each option will be NIS 5.50, and will reflect a discount of about 16.8% on the closing price of the Company's shares on the Tel Aviv Stock Exchange on January 31, 2008, the date of approval by the general meeting. In accordance with the resolution of the Company's Board of Directors on June 26, 2008, the exercise price of each option allotted from that date onwards is equal to the average closing price of the Company's shares in the thirty days prior to the date of the Board's decision to allot the options.45

At March 13, 2012, 59,016,667 options exercisable for up to 59,016,667 shares had been offered in accordance with this stock options plan (net of options that had expired), including to the CEO of the Company and a former Chairman of the Board.

It is to be clarified that the exercise prices according to this plan are adjusted to certain changes in the share capital and to distribution of a dividend, where the adjustment to the dividend distribution is according to the gross dividend, provided that the exercise price after the adjustment is not less than the par value of the share. Given that the options in this plan were allotted in several allotments, the adjusted prices of the options at the time of the report range from NIS 1.62 to NIS 7.10, and the average adjusted exercise price (weighted) in respect of the options included in this plan is NIS 2.35.

For more information about the stock options plan, see the Outline Offering to Employees and material private placement published by the Company on December 25, 2007, and the Outline Offering to Employees published by the Company on March 3, 2008, May 27, 2009 and March 3, 2010, which are cited by way of reference.

C. Employee stock options plan – 2010

On December 19, 2010, the Board of Directors of the Company approved an employee stock options plan (including to two employee-directors and excluding senior management), in which 70,000,000 options will be allotted, free of charge and exercisable for 70,000,000 ordinary shares of NIS 1 par value each (in a mechanism for exercise of stock appreciation rights), accounting for approximately 2.61% of the issued capital of the Company (before the allotment), at an exercise price of NIS 7.457, which will be adjusted for changes in the share capital and for distribution of dividends. The options will vest in three equal annual portions.46 The vesting dates of each portion will fall at the end of each of the first, second and third years from the date of the grant, respectively. The options will be exercisable commencing from the end of their blocking period (two years) and until the elapse of 5 years from the date of the grant (and in any case, no later than the date on which the plan expires – December 31, 2018). The stock options plan was adopted following the Company's undertaking pursuant to the December 2010 amendment of the 2006 collective agreement (see Section 2.9.6). Allotment of the options (and the shares underlying them) was approved by the general meeting of the shareholders on January 11, 2011. At March 6, 2011, 67,963,584 options had been allotted, which are exercisable for 67,963,584 shares (net of options that expired).

It is to be clarified that the adjustment of the exercise prices in this plan to the dividend distribution is for the gross dividend, provided that the exercise price after the adjustment is not less than the par value of the share (NIS 1). The exercise price of the options close to the date of the report is NIS 6.29.

45 Excluding the allotment to the CEO of an investee company on September 25, 2008 on the original terms (exercise price of NIS 5.5 and adjusted for dividend distributions).

46 Except for a person who was a permanent employee of the Company on April 14, 2010 and took early retirement prior to the first allotment date under the plan, for whom all the options will vest immediately upon their allotment, and excluding a permanent employee who signs a retirement agreement and ends his employment in the Company, for whom the vesting period for unvested options will be expedited so that they will vest on the date of retirement of the permanent employee.

For more information about this plan, see the Outline Offerings of Securities to Employees published by the Company on December 20, 2010 and on March 16, 2011, which are cited by way of reference.

D. "Phantom" stock options plan for senior employees – 2010

On December 30, 2010, the Board of Directors of the Company adopted a "phantom" stock options plan under which 16,400,000 "phantom" options will be granted to senior managers in the Company and in the subsidiaries Pelephone and Bezeq International, which will be exercisable for a monetary bonus (and not for Company securities)in a sum equal to the difference between the average price per share in the 30 days prior to the date of the grant (subject to adjustments)and the closing price of the shares on the trading day before the date of the notice of exercise. The options will vest in three equal annual portions. The vesting dates of each portion will fall at the end of each of the first, second and third years from the date of the grant, respectively. The options can be exercised commencing from the end of the vesting period of each portion, until the elapse of five years from the date of grant. All the options under this plan were allotted on January 1, 2011. At March 6, 2012, 16,100,000 phantom options had been allotted.

For more information about this plan, see the immediate report of the Company dated December 30, 2010, which is cited by way of reference.

On the matter of this Section 2.9.6, see also Note 26 to the 2011 Financials.

2.9.7 Officers and senior management in the Company

On the date of publication of this Periodic Report, the Company has 12 directors, of whom two are external directors, two are employee-directors (see Section 2.17.4F) and two are "independent" directors pursuant to Section 249B of the Companies Law. In addition, senior management has 12 members.47

Commencing January 1, 2011, Mr. Shaul Elovitz, the controlling shareholder (indirectly) in the Company serves as Chairman of the Board of Directors of the Company.

The two external directors and the two independent directors serving on the Board of Directors receive compensation in accordance with the Companies (Rules for compensation and expenses of an external director) Regulations, 2000. The other directors do not receive any compensation or other pay from the Company in respect of their service as directors (The two employee-directors receive a salary for their work in the Company and not for their service as directors).

The members of the senior management are employed under personal agreements which include, inter alia, pension coverage, payment of bonuses based on targets, and advance notice months before retirement. The Company also allots options for Company shares to the members of senior management, at its discretion (see Section 2.9.6).

2.10 Equipment and suppliers

2.10.1 Equipment

The main equipment used by the Company is exchanges, copper cables, optical cables, transmission equipment, data communication systems and equipment, servers, Internet modems and routers. The Company purchases most of the equipment needed for its communications infrastructure from Israeli companies affiliated with international communications equipment manufacturers. Hardware and software are purchased from a number of suppliers.

2.10.2 Percentage of purchases from main suppliers and form of agreement with them

With respect to Section 23 of the First Annex to the Securities (Details of a Prospectus and Draft Prospectus - Structure and Form) Regulations, 5729-1969, the Company considers a "main supplier" to be a supplier that accounts for more than 5% of the volume of the Company's annual purchases, or that accounts for more than 10% of the volume of all the Company's purchases in a particular operating segment.

During 2011, the Company had no suppliers from which the volume of purchases exceeded 5% of the Group's total annual purchasing, or suppliers from which the volume of purchases exceeded 10% of total purchasing in a particular segment of operation.

47 Not including the VP information Systems, who ceased to serve on March 14, 2012.

2.10.3 Dependence on suppliers

Most of the equipment purchased for data communication, switching, transmission and radio systems is unique, and over its years of operation the possibility of obtaining support other than through the manufacturer, is limited.

In the opinion of the Company, in view of the importance of manufacturer support for certain systems used by the Company, it could become dependent, in the areas of public switching and metro transmission, on Alcatel Group, represented in Israel by Alcatel Telecom Israel Ltd., and which supplies the Company with transmission network equipment, in the area of public switching on Dialogic Networks (Israel) Ltd. which supplies the Company with migration exchanges for linking operators to the Company's switching network, in the area of public switching equipment on Comverse which supplies the Company with switching exchanges for end customers on the NGN network, in the area of access systems on the NGN of Nokia-Siemens Networks Israel Ltd. (on this - the Company was recently informed that Adtran (an American manufacturer) intends to acquire the access system operation), in the area of databases and Customer Relations Management (CRM) systems on Oracle, in the area of service supply systems on Anubex NV which supplies the Company with an open work environment allowing systems that have been converted from MF systems to work in an open environment, in the area of storage on EMC which supplies the Company with hardware solutions for back-up, recovery and archiving of systems and infrastructures, in the area of virtual infrastructure on vmware which supplies the Company with infrastructure for the entire virtualization of its servers, and in the area of transmission - on ECI which supplies the Company with systems for the transmission network for connecting the Company's network and business customers.

Agreements with suppliers on which the Company may be dependent, as noted in this section, generally include a warranty period for a certain period of time and conditions specified in the agreements, followed by another period of maintenance or support. Where necessary, the Company may enter into an agreement with the supplier for the supply of support and/or maintenance services for a further period. These agreements usually contain various forms of relief for the Company should the supplier breach the agreement. Such agreements with suppliers are usually long term.

2.11 Working capital

Inventory purchased by the Company is for the most part intended for investment in property, plant and equipment. The Company's inventory policy strives to maintain an inventory sufficient for the Company's needs for average consumption as determined from time to time, with flexibility in exceptional cases, depending on the nature of the consumption and price of the item. Orders from suppliers are made taking into consideration past demand and projections for the future.

The following table shows data on supplier and customer credit in 2011:

Credit Average
(NIS millions) credit days
Customers* 827 56
Suppliers 162 29

* After elimination of doubtful debts.

2.12 Investments

For information on investments in affiliates, see Note 12 to the 2011 Financials, and see also Sections 3 and 4 in Chapter D of this Periodic Report.

2.13 Finance

2.13.1 Average and effective interest rates on loans

At 31 December 2011, the Company is not financed by any short-term credit (less than one year). The table shows the distribution of the long-term loans (including current maturities):

Loan term Source of finance Amount (NISmillions) Currency orlinkage Type of interest andchange mechanism Average interest rate Effective interest rate Interest range in2011
Long-termloans Banks 2,400 Unlinked NIS Variable, based onprime rate* 3.95% 3.99% 3.17%-4.95%
Banks 1,800 Unlinked NIS Fixed 5.76% 5.85% 5%-6.85%
Non-bank 425 Unlinked NIS Variable, based onannual STL rate** 3.85% 4.12% 4.08%-4.92%
Non-bank 1,729 Unlinked NIS Fixed 5.92% 6.38% 5.70%-6.65%
Non-bank*** 2,526 CPI-linked NIS Fixed 4.61% 3.98% 3.70%-5.95%
  • * Prime interest rate in March 2012 4%.
  • ** STL yield per year (213) 2.445% (average last 5 trading days of February 2012 for the imminent interest period.
  • *** Not including Debentures (Series 5) held by a wholly-owned subsidiary.

It is noted that Company loans in the total amount of NIS 7.3 billion include a cross-default mechanism that under certain conditions allows immediate recall of the debt should a third party demand immediate repayment of Company debts towards it due to a breach of contract.

2.13.2 Limitations on borrowings

A. Limitations included in the Company's loans

See Note 13 to the 2011 Financials. At the date of the financial statements and the date of publication of this Periodic Report, the Company is in compliance with all the limitations applicable to it.

B. Bank of Israel restrictions on a single borrower and group of borrowers

Directives of the Supervisor of Banks include restrictions on liability of a single borrower and of a group of borrowers towards the banks. Concerning these directives, the Company could be seen as part of one "group of borrowers" with B Communications Group and its controlling shareholders. The directives of the Supervisor of Banks could from time to time affect the ability of banks to grant further credit to the Company.

2.13.3 Credit received during the reporting period

A. Raising of bank/institutional debt from May 2011.

Between May 12, 2011 and May 18, 2011, the Company completed the raising of debt in the total amount of NIS 2 billion by means of loans from Israeli banks and from a financial institution (group). NIS 1.4 billion of this amount is long-term debt (with an average duration of 6.2 years) and NIS 600 million of this amount is short-term debt for a year. Some of debt was raised as part of the exercising of a letter of liability for the extension of long-term credit that the Company received from a bank on February 17, 2011 as mentioned in Section 2.13.7 in the 2010 Periodic Report, so that the scope of the undertaking according to the letter was reduced after the debt raising from NIS 1.5 billion to NIS 700 million.

In connection with this raising of debt, the Company made the following commitments towards each of the entities that had extended the credit (in this section – "the financing entities"):

    1. An undertaking not to create any other liens on its assets (negative lien) under the same conditions as those of the negative lien given in favor of the banks, and subject to exceptions defined therein (see Note 13 to the 2011 Financials).
    1. The financing documents include accepted grounds for recalling the credit, including violations, insolvency, liquidation procedures, receivership or the like, as well as the right to demand immediate repayment if a third-party lender demanded immediate repayment of the Company's debts towards it for an amount that is more than the defined amount.
    1. Regarding the long-term credit extended to the Company, the company undertook that should it make a commitment towards any lending entity ("additional lender") in connection with financial criteria, the financing entities may (under certain conditions) ask the Company to sign an identical undertaking towards them.

Subsequently, on August 2, 2011, the Company took a long-term loan in the amount of NIS 600 million (average duration - 5.3 years) from a bank, to replace the shortterm loan of the same amount mentioned above. Upon taking this loan, the letter of undertaking to extend the aforementioned credit was cancelled.

On this matter, see Note 12 to the 2011 Financials.

  • B. On July 3, 2011, the Company issued debentures (Series 6-8) based on a shelf offering report from June 29, 2011, which was published pursuant to a shelf prospectus, as follows:
    • (i) NIS 958,088,000 par value. Debentures (Series 6), bearing fixed annual interest of 3.70%, as defined in the issuance tender. The Debentures (principal) shall be repaid in 5 equal, annual installments, payable every year on December 1 from 2018 through 2022 (inclusive). The first interest payment will be made on December 1, 2011, and subsequently the interest will be paid twice a year on June 1 and December 1 every year from 2012 through 2016. The principal of the Debentures (Series 6) and their interest shall be linked to the CPI published in June 2011 in respect of May 2011.
    • (ii) NIS 424,955,000 par value. Debentures (Series 7), bearing variable interest at the short-term government loan ("STGL") yield per annum ("base interest"), plus a margin of 1.40% at the rate determined in the issuance tender. The Debentures (principal) shall be repaid in 5 equal, annual installments, payable every year on December 1 from 2018 through 2022 (inclusive). The first interest payment was made on September 1, 2011, and subsequently the interest will be paid four times a year on March 1, June 1, September 1, and December 1 2011 through 2022 (in 2011 – on September 1, and December 1, only). The Debentures (Series 7) are not linked to the CPI or to any currency.
    • (iii) NIS 1,329,363,000 par value. Debentures (Series 8), bearing fixed annual interest of 5.70%, as defined in the issuance tender. The debentures (principal) shall be repaid in 3 equal, annual installments, payable on June 1 every year from 2015 through 2017 (inclusive). The first interest payment will be made on December 1, 2011, and subsequently the interest will be paid twice a year on June 1 and December 1 every year from 2012 through 2016. The last interest payment will be made on June 1, 2017. Debentures (Series 8) are not linked to the CPI or to any currency.

Total gross consideration received by the Company in respect of the Debentures (Series 6 – 8) which were allotted in accordance with the shelf offering report, was approximately NIS 2,712,406,000.48

48 In the issuance of these debentures, Eurocom Capital Underwriting Ltd. (a company indirectly controlled by Eurocom Communications Ltd., the indirect controlling shareholder in the Company), purchased 43,938,000 Debentures (Series 6), 18,885,000 Debentures (Series 7) and 48,849,000 Debentures (Series 8), and it later sold all these debentures.

In connection with these debentures as well, the Company made undertakings similar to those mentioned in Section A (sub-sections 1-3). For more information on this subject, see the Company's shelf offering report from June 29, 2011 and an announcement on the results of the issue according to the Company's shelf offering report from June 30, 2011, presented by way of reference. In this instance, see Note 12.4 to the 2011 Financials.

2.13.4 Credit received after December 31, 2011

The Company has taken no loans after December 31, 2011.

2.13.5 Company debentures

For details of Debentures Series 5 and Series 6-8 that were issued by the Company and are traded on the Stock Exchange, see Section 2.17.1 below. The Company also issued debentures in a private placement which were not listed for trading on the Stock Exchange, the balance of which in the Company's books at December 31, 2011, was approximately NIS 458 million.

2.13.6 Credit rating

The Company is rated by two rating agencies. Below are details of the rating of each of the agencies at the date of publication of this Periodic Report (including the latest updates):

Rating agency Rating Changes in rating Type of credit rated
S&P Maalot ilAA + May 27, 2010 – Ratification of the Company's rating of ilAA+ (removal from CreditWatch withnegative outlook due to notice of sale of core control in the Company). The rating outlook inthis notice was stable.December 22, 2010 – Transfer to CreditWatch with negative outlook due to the Company'snotice on December 19, 2010 stating that it is considering a capital reduction of NIS 3 billion.February 6, 2011 – Ratification of the Company's rating of ilAA+ (removal from CreditWatch) asabove. The rating outlook is negative.June 29, 2011 – Rating set at ilAA+49 for new Company debentures (Series 5-8) of up to NIS 3billion. The Company and DebenturesSeries 5 – 8
Midroog Aa1 January 2, 2011 – Transfer of rating of Company debentures to Watch List with negativeoutlook, following the Company's notice of distribution of a dividend that does not pass theprofit test, of NIS 3 billion in 2011-2013.April 3, 2011 – Removal of above debentures from Watch List with rating un changed (Aa1), andsetting negative forecast, following capital reduction outline and distribution of a dividend ofNIS 3 billion as decided by the Company and approved by the District Court.June 29, 2011 – Rating set at Aa1 with negative outlook for NIS 3 billion of Debentures (Series 6-8) that will be issued by the Company, and the same rating for Company debentures incirculation. Debentures Series 5 – 8

2.13.7 Company assessment for raising financing and possible sources in 2012

During 2012, the Company expects to repay approximately NIS 970 million on account of loan principals and interest (including debentures). For details of expected repayments by Pelephone in 2012, see Section 3.15.6.

49 Company rating ilAA+/Negative Outlook.

The Company intends to raise debt during 2012 for the repayment of loans as described above, and for its current need, including for financing a distribution that does not pass the profit test (see Section 1.4.3).

The Company's financing options are to raise debt by means of new bank loans and/or by means of raising private or negotiable debt.

The Company's estimates concerning the volume of capital it expects to raise in 2012, are forward-looking information, as defined in the Securities Law. These estimates are based on the Company's forecasts regarding its financing requirements in 2012 and on its forecasts and estimates concerning its business expenses during the year. The actual amount of financing to be raised has not yet been defined, and in practice it may differ from the forecasts.

2.13.8 Charges and guarantees

For information about charges and guarantees of the Company, see Notes 13 and 19 to the 2011 Financials.

In connection with this raising of a total of NIS 2 billion of bank/institutional debt in May 2011, the Company made the following undertakings towards each of the entities that had extended the credit (in this section – "the financing entities") as detailed in Section 2.13.3A.

2.14 Taxation

For information on the subject of taxation, including the amended tax rates and their possible effect, see Note 8 to the 2011 Financials.

2.15 Environmental risks and their management

2.15.1 General

Some of the Company's facilities, such as broadcasting facilities and wireless communications facilities, are sources of electromagnetic radiation which are included in the definition of "Sources of Radiation" in the Non-Ionizing Radiation Law.

2.15.2 Non-Ionizing Radiation Law

The law regulates the handling of Sources of Radiation, their erection, operation and supervision. The law provides, inter alia, that the erection and operation of a Source of Radiation and the provision of a radiation measurement service require a permit; sets penal provisions and severe strict liability of a company, employees and officers; imposes recording and reporting obligations on a permit-holder, and grants supervisory powers mainly to the Supervisor of Non-ionizing Radiation at the Ministry for Protection of the Environment ("the Supervisor"), including for the matter of the terms of the permit, cancellation of the permit and removal of a Source of Radiation.

The Company obtained operating permits from the Supervisor for the communication facilities and broadcasting sites it operates.

It is noted that the Commissioner may require building permits as a condition for the continued validity of the operating permits for communications facilities (including broadcasting facilities) he granted, as well as the fulfillment of additional conditions, inter alia, concerning wireless access installations which have category approval granted to the Company by the Supervisor. See also Section 2.16.10.

The law includes a punitive chapter which prescribes, inter alia, that the erection or operation of a source of radiation in contravention of any of the permit conditions and the erection or operation of a source of radiation without a permit, after receiving a written warning from the Supervisor, is a strict liability criminal offense.

2.15.3 Permits

On the permits for broadcasting facilities required under the Planning and Construction Law, see Section 2.16.10.

2.15.4 Claims

On claims in the matter of ostensible radiation from the Hillel broadcasting station, see Section 2.18.2. It is noted that the Company's third party liability insurance does not currently cover damages in respect of electromagnetic radiation.

2.15.5 Company policy for radiation risk management

The Company applies a work procedure for the erection, operation and measurement of sources of non-ionizing radiation, and an appropriate compliance procedure that was approved by its Board of Directors. The Company has assigned an officer to oversee implementation of the compliance procedure. Periodic reports on the status of Sources of Radiation are submitted to the CEO and to the Board of Directors.

2.16 Restrictions and control of the Company's operations

The Company is subject to systems of laws that regulate and limit its business activities. The main body overseeing the Company's activities as a communications company is the Ministry of Communications.

2.16.1 Control of Company tariffs

Arrangements in Sections 15 to 17 of the Communications Law and the terms of the Company's license, apply to the Company's tariffs.

A. Tariffs fixed in regulations - The tariffs for the Company's controlled services (telephony and others) which are fixed in regulations promulgated by power of the aforementioned Section 15, were updated in accordance with a linkage formula less an efficiency factor consisting of linkage to the CPI plus an efficiency factor, as provided in the regulations, so that on average, the Company's controlled tariffs erode in real terms.

The Competition Policy Documents (see Section 1.7.3) state that as long as the Group's market share is higher than 60%, tariff control will continue in a format of fixing binding tariffs. In view of the recommendations of the Hayek Commission for reviewing and revising the structure of the Company's tariffs, if adopted, there may be changes in the mechanism for fixing and updating the tariffs. On the Hayek Committee's recommendations dated October 4, 2011, see Section 1.7.3.

B. Alternative payment packages – Under Section 15A of the Communications Law, if tariffs are fixed for the services controlled under the aforementioned Section 15, the Minister may, with the consent of the Minister of Finance, approve the request made by the licensee for an alternative payment package for a service package. The approval mechanism was simplified in December 2010 as part of the Arrangements Law, so that the Company can offer an alternative payment package after the period defined in the law unless the Minister of Communications or the Minister of Finance announces his objection. The Competition Policy Documents (see Section 1.7.3) state that an alternative payment package will be approved only of it is worthwhile for 30% or more of consumers subscribers who consume the services offered in the package, and the smaller the market share of the Group in fixed-line telephony, the higher the maximum discount rate permitted in an alternative payment package can be.50 On February 9, 2012, the Ministry of Communications informed the Company of its objection to an alternative payment package that had been submitted for its approval, on the grounds that it does not comply with the conditions stipulated in the Gronau Commission's Report and with reference to the NDSL prices. The Company submitted its position negating the objections and their validity, and demonstrated that the package meets the conditions stipulated in the Gronau report.

50 A maximum discount rate of 25% when the Group's market share is between 75% and 85%, and 40% when the market share is between 60% and75%.

C. Duty to set reasonable tariffs for services – Under Section 17 of the Communications Law, "a license-holder can demand reasonable payment for a telecommunications service for which payment is not fixed in Section 15." For these of its services, the Company sets the tariffs.

The control of the Company's tariffs has a number of implications: once every few years, the Company's controlled tariffs are reviewed by a public committee, and the Company is exposed to material changes in its tariff structure and tariff levels. The review mechanism for the controlled tariffs, as defined in the regulations, results in a real average erosion of the tariffs over the years. Control of the tariffs creates or could create difficulties for the Company in providing an appropriate and competitive response to changes in the market and in offers of competitive prices at short notice. Furthermore, the restrictions on granting discounts on tariffs limit the Company in participation in certain tenders.

2.16.2 The Company's Domestic Carrier license

The Company operates, inter alia, under the Domestic Carrier license.51 The main topics covered in the license are these:

A. Scope of license, the services the Company must provide, and the duty of universal service

To provide its services to all on equal terms for each type of service, irrespective of the location or unique cost. The license is unlimited in time; the Minister may modify or cancel the license or make it contingent; the license and any part of it cannot be transferred, no charge can be imposed on it, nor can it be subject to attachment.

B. Principles of structural separation

For a general description of the structural separation applicable to the Company, see Section 1.7.2. The Company employs various means or compliance with these principles among its employees, including training sessions and periodic refresher courses on the relevant procedures.

In 2009, the Ministry of Communications notified the Company that it was considering imposing a monetary sanction on the Company in the amount of NIS 15,000,000, in respect of alleged violation of the provisions of the license relating to structural separation, due to the ostensible transfer of commercial information about Company customers to subsidiaries. Soon after the date of the notice, the Company submitted its detailed response to the notice, stating that it has not violated the provisions of the license and the imposition of a monetary sanction was unjustified.

C. Tariffs

The Company provides a service or package of services for which no tariff is set under Section 15 of the Communications Law, at a reasonable price and offers them to all, without discrimination and at a uniform tariff. See also Section 2.16.1.

On July 3, 2011, the Company received a letter from the Director General of the Ministry of Communications concerning the price of broadband internet access services – prices for subscribers and marketers. In the letter, the Ministry of Communications contends that the Company's conduct regarding the prices offered for broadband internet access deviates from the provisions of its general license and applied practice and the Company must correct this deviation from its license.

Further to the Ministry of Communications' request, the Company informed the ministry, without admitting to the contents of the letter, that it would revise the price of internet access infrastructure for new subscribers to its joint service bundles (through the Company and through ISPs) as well as for new subscribers who purchase infrastructure services separately.

Pursuant to the Communications Announcement (Bezeq and broadcasts) (Calculation for Bezeq payments and linkage thereof), 2011, the Company's tariffs were revised commencing June 1, 2011, based on the revision formula prescribed in the Communications Regulations (Bezeq and Broadcasts) (Calculation and linkage of payments for Bezeq services) (Amendment), 2007, so that the fixed monthly payment for a telephone line and for a basic service integrated digital network rose by 2.66% and the other services provided by the Company that are prescribed in the regulations (including the interconnect fees regulations) were reduced by 0.65%.

51 A copy of the Domestic Carrier license appears on the Ministry of Communications website atwww.moc.gov.il.

D. Marketing joint service bundles

On amendment of the Domestic Carrier license in a way that enables the Company to request to market joint service bundles subject to limitations, and a draft amendment to the licenses of the Group concerning the marketing of joint bundles to the business sector, see Section 1.7.2B.

E. Operations of Company networks and service standards

The Company is required to maintain and operate the network and provide its services at all times, including at times of emergency, in an orderly and proper manner commensurate with the technical requirements and the nature of the service, and to work towards improving its services. The license includes an appendix, "Service Standards for the Subscriber", which is to be amended after the Company provides the Ministry with data. The Company submitted to the Ministry its proposal for amendment of the appendix, adapting it to the current state of affairs and the licenses of other operators, but the amendment has not yet been made.

F. Interconnect and use

Provisions are stated for the duty of interconnect to another public switching network and the option of use by another license-holder; a duty to provide infrastructure services to another license-holder on reasonable and equal terms is also provided, as well as refraining from preferring a license-holder that is a company with an interest.

G. Security arrangements

Provisions have been made for operation of the Company's network in times of emergency. The Company is required to set up and operate its network in a way that prevents its collapse in an emergency and enables a reduction of activity in certain sectors.

The Company is required to provide telecommunications services and set up and maintain the terminal equipment infrastructure for the security forces in Israel and abroad, as provided in its agreements with the security forces. Furthermore, the Company provides special services to the security forces. The Company will take action to ensure that each purchase and installation of hardware in its telecommunications installations, except for terminal equipment, will be made in full compliance with instructions given to the Company according to Section 13 of the Communications Law, the amendment of which was split off from the Arrangements Bill, the main point of which was the imposition of financing certain operations according to the requirements of the security forces on the license holder. The Company submitted its position, which opposes the proposed amendment, to the Knesset Foreign Affairs and Security Committee.

The Company is required to appoint a security officer and to comply fully with the security instructions contained in the appendix to the license.

H. Supervision and reporting

Extensive reporting duties are imposed on the Company, such as filing the reports specified in the license and information and reports on-demand on various matters. In addition, the Director General at the Ministry of Communications is granted the authority to enter facilities and offices used by the Company and to seize documents.

I. Miscellaneous

  1. The Domestic Carrier license includes limitations on the acquisition, maintaining and transfer of means of control pursuant to the Communications Order (see Section 2.16.3), as well as on cross-ownership, which are mainly a ban on cross-holding by entities in which those with an interest in a another material Domestic Carrier52 as noted in the license, and limitations on a cross-holding by entities with Domestic Carrier licenses or general licenses in the same segment of operation.

52 A Domestic Carrier with a market share of 25% or more.

    1. The Company is required to prepare the text of the agreement it plans to offer to subscribers, and to submit it to the Director General upon his demand. The Director General has the authority to instruct that changes be made. The Company is in an ongoing process of preparing such an agreement.
    1. The Company is required to submit to the Director General a bank guarantee for securing fulfillment of the terms of the license and for indemnifying the State for any loss it incurs due to their violation, in a sum equal to USD 10 million. The Company provided such a guarantee. The Minister may render the guarantee or part of it forfeit on terms set out in the license.
    1. The Director General at the Ministry of Communications is authorized to impose a monetary sanction for violation of any of the terms of the license (on this matter, see also Section 1.7.3F).
    1. During a calendar year, the Company may invest up to 25% of its annual income in activities not intended for providing its services (the incomes of the subsidiaries are not considered Company income for this purpose). The Minister of Communications is authorized to permit deviation from that percentage.

On the Hayek Commission's recommendations dated October 4, 2011, see Section 1.7.3.

2.16.3 The Communications Order

The Company was declared a provider of telecommunications services under the Communications Order. By power of that declaration, the Company is required to provide certain types of services and may not cease them or narrow them. Among these services are basic telephone service, infrastructure service, transmission service and data communication service including interconnect, and other services listed in the schedule to the Order.

The main provisions of the Communications Order are these:

  • a. Limitations on the transfer and acquisition of means of control in a company, which include a ban on holding 5% or more of means of control of a certain kind without the prior written approval of the Prime Minister and the Minister of Communications ("the Ministers").

  • b. Transfer or acquisition of control in a company requires the approval of the Ministers ("Control Permit"). The Control Permit will lay down the minimum holding percentage in each of the means of control in the company by the holder of the Control Permit,53 where a transfer of shares or an issuance of shares by a company, as a result of which the percentage of the holding of the Control Permit holder will fall below the minimum percentage, is prohibited without the prior approval of the Ministers, subject to permitted exceptions (among them – an issuance to the public under a prospectus, or sale or private placement to institutional investors).

  • c. Holdings not approved as aforesaid will be considered "exceptional holdings", and the Order states that exercise of a right by power of exceptional holdings will not be valid. The Order also contains provisions authorizing the Ministers and the company to apply to the courts with an application for the enforced sale of exceptional holdings.

  • d. A duty to report to the Ministers upon demand is imposed on the Company, on any information on matters relating to provision of an essential service.

  • e. 75% of the members of the Board of Directors of the Company must be Israeli citizens and residents who have security clearance and security compatibility as determined by the General Security Service. The Chairman of the Board, the external directors, the CEO, the Deputy CEO and other office-holders in the Company as listed in the Order, must be Israeli citizens and residents and have security clearance appropriate to their functions.

  • 53 As noted in Section 1.3.1, at the date of publication of this Periodic Report the minimum rate of holding in the Control Permit of B Communications Group is 30%. For the matter of a tןmerestricted approval for falling below the Minimum Percentage to 29% due to exercise of options, see Footnote 8.

  • f. "Israeliness" requirements are laid down for the controlling shareholder in the Company: for an individual he is an Israeli Entity (as defined in the Order); for a corporation – it is incorporated in Israel, the center of its business is in Israel, and an Israeli Entity holds at least 19% of the means of control in it.

  • g. The approval of the Ministers is required for granting rights in certain assets of the Company (switches, cable network, transmission network and data bases and banks). In addition, grant of rights in means of control in subsidiaries of the Company, including allotment of more than 25% of the shares in the subsidiary, requires the approval of the Ministers.

  • h. Provisions are laid down for the matter of protection of computerized systems and the purchasing of hardware and software.

  • i . Certain actions of the Company require the approval of the Minister of Communications, among them voluntary liquidation, a settlement or arrangement between the Company and its creditors, a change or reorganization of the structure of the Company, a merger and split of the Company.

2.16.4 Royalties

For details about the duty to pay royalties applicable to license-holders pursuant to the Communications Law and about the rise in the percentage of royalties applicable to the Company, see Section1.7.3B.

The Company's royalties' expense in respect of 2011 is approximately NIS 56 million, compared with NIS 31 million in 2010. The royalties rate for 2011 was 1.75% of taxable income (as defined in the regulations), compared with 1% in 2010.

2.16.5 Authority with respect to real estate

Pursuant to the provisions of Section 4(F) of the Communications Law, the Minister of Communications granted the Company certain powers in connection with real estate, as set out in Chapter Six of the Law.

The law distinguishes between land owned by the State, the Development Authority, the Jewish National Fund, a local authority or a corporation lawfully established and owned by one of them, and a road ("Public Land"), and other land ("Private Land"). With regard to Public Land, the Company and any person authorized by it, can enter and perform work there, provided that approval for deployment of the network has been granted by the local Planning and Construction Committee in the manner prescribed in the law. In most cases, the occupier must be given 21 days' notice and the latter may appeal to the Court.

Under the provisions of the Telecommunications (Installation, operation and maintenance) Regulations, 1985, if the Company is of the opinion that providing a telecommunications service to an applicant requires the installation of a telecommunications device for transmission or switching on the applicant's premises (or in shared premises or common property), the Company is permitted to request that the applicant, as a prerequisite for providing the requested service, allocate a suitable place on the premises for installation of the device, for the sole use of the Company, and it may use the device to provide service to other applicants also.

Deployment of a network on Private Land requires the consent of the landowner, the lessee in perpetuity or the protected tenant, as the case may be. In a condominium, the consent of a majority of the apartment owners is required. Nevertheless, the law contains provisions concerning deployment of a network in a condominium at the request of an apartment-owner, even in the absence of the consent of the majority of the apartment-owners, and grants authority to the "house committee" and the Supervisor of Condominiums.

In September 2010 the Planning and Construction (Application for a permit and its terms and fees) Regulations, 2010, came into force, which impose on the applicant for a permit to erect a residential building, a duty to install infrastructures for telephone, radio, television and Internet services so that the customer can choose whichever provider it prefers. In commercial buildings, if preparations for communications are installed, an underground infrastructure must be laid. At the same time, the Company's license was amended (as were the licenses of HOT Telecom and DBS) so that if the Company uses the internal wiring for providing its services, it is obliged to provide maintenance services for that wiring in apartments where it was requested by the permit applicant, without this granting it any proprietary rights in the internal wiring.

2.16.6 Immunities and exceptions to liability

The Minister of Communications granted the Company certain immunities from liability for from damages listed in Chapter Nine of the Communications Law, in accordance with his authority to grant immunity to a general license-holder.

In addition, Section 13 of the law contains exceptions to criminal and civil liability for an act done in fulfillment of a directive to provide services to the security forces in that section.

2.16.7 Regulations and rules under the Communications Law

At the date of publication of this Periodic Report, regulations in three additional and important areas apply to the Company: (1) cessation, delay or limitation of telecommunications actions and services; (2) installation, operation and maintenance; (3) ways of overseeing the actions of the license-holder. In addition to these, the Company, with the approval of the Minister, has set rules for the matter of its services to subscribers.

2.16.8 Antitrust laws

  • A. The Antitrust Commissioner (in this section "the Commissioner") declared the Company a monopoly in the following areas:
    1. Basic telephone services, provision of communications infrastructure services, and transfer and transmission of broadcasting services to the public.54
    1. Provision of high-speed access services through the access network to the subscriber.55
    1. Provision of high-speed access services for ISPs through a central public telecommunications network.

The Commissioner's declaration of the Company as a monopoly constitutes prima facie evidence of its content in any legal proceeding, including criminal proceedings. Accordingly, a plaintiff – a person or consumer organization – seeking to sue the Company, whether in a personal civil action or in a class action, is excused from proving the fact that the Company is a monopoly, to the extent this proof is relevant its claim, in reliance on the Commissioner's declaration, and the Company will bear the burden of proof of refuting the Commissioner's declaration in this regard.

  • B. The Company has adopted an internal compliance procedure containing internal rules, guidelines and an internal reporting and control array, the purpose of which is to ensure that the activities of the Company and its employees are carried out in accordance with the provisions of the Antitrust Law.

  • C. In its decision on August 20, 2009, the Supreme Court allowed the appeal of the Antitrust Commissioner against the decision of the Antitrust Tribunal in February that year, which allowed the merger of the Company with DBS, and decided not to allow the merger, See Section 1.1.2.

  • D. On March 31, 2010, a merger of B Communications and the Company was approved, following the acquisition of core control in the Company by B Communications (see Section 1.3.1).

  • E. As part of the approval of the merger of the Company and Pelephone on August 26, 2004, restrictive terms were imposed, mainly prohibiting discrimination in favor of Pelephone in the supply of a product in which the Company is a monopoly, prohibiting the bundling of the supply of certain products by either of the companies when purchasing products or services from the other, and limitations on certain joint activities. On October 10, 2010, these terms were amended, removing some of those relating to joint marketing.

  • 54 Declaration on July 30, 1995.

  • 55 On November 10, 2004, the Commissioner split the declaration of December 11, 2000 on Internet access infrastructure into two separate declarations (Declarations 2 and 3).

  • F. On September 12, 2010, the merger of Walla and the Company was approved following the Company's acquisition of Walla shares, on terms that restrict discrimination in favor of Walla vis-à-vis its competitors.

  • G. On October 11, 2011, the Antitrust Authority informed the Company that the Commissioner was considering issuing a ruling in accordance with his powers under Section 43(A)(5) of the Antitrust Law, that the Company had abused its position in contravention of the provisions of Section 29A of the Antitrust Law. The notice stated that the Commissioner is considering stipulating that:

    1. The Company refused to supply transmission services used to provide domestic carrier telephony and internet services to Cellcom Israel Ltd. ("Cellcom") and Partner Communications Ltd. ("Partner");
    1. The Company's refusal is based on its position that it is not obligated and has no interest in supplying these services to its competitors;
    1. The Company sells these transmission services to other customers and also sells transmission services to provide mobile radio telephone (MRT) services to Cellcom and Partner.
    1. By refusing to sell these services, the Company abuses its status in contravention of the provisions of Section 29A of the Law.

The Commissioner's notice further states that before making his decision, the Company is given the opportunity to present its case in writing. It should be noted that as described in Section 2.6.3, commencing October 2010, the Company also supplies infrastructure and transmission services to competing telecommunications operators.

On June 30, 2011, the Antitrust Authority asked the Company for information as part of its review of the Company's conduct on the supply of services (on this matter, see also Section 2.16.2).

2.16.9 The Telegraph Ordinance

The Telegraph Ordinance regulates the use of the electromagnetic spectrum, and applies, inter alia, to the Company's use of radio frequencies as part of its infrastructure. The set-up and operation of a system that uses radio frequencies is subject, under the Telegraph Ordinance, to grant of a license, and the use of radio frequencies is subject to the designation and allocation of a suitable frequency. The Telegraph Ordinance imposes license fees and fees for the designation and allocation of frequencies.

The Government deals with the shortage of radio frequencies for public use in Israel (among other reasons, due to the allocation of a large number of frequencies for security purposes), by limiting the number of licenses granted for the use of frequencies on the one hand, and increasing the fees payable for allocation of frequencies, on the other. The Company and the Ministry of Communications have a number of differences of opinion concerning fees which the Company contends it is not required to pay and therefore has not paid them. Following a clarification with the Ministry regarding these disputes, most have been settled. The main sum remaining in dispute relates to fees in the Administered Territories, and at December 31, 2011 amounted to approximately NIS 74 million.

On September 1, 2010, the State authorities filed a claim in this matter in the Jerusalem District Court. See Section 2.18.6.

2.16.10 Setting up communications facilities

A. General

The National Outline Plan for communications, NOP 36 (within the Green Line) and NOP 56 (in the Administered Territories), were designed to regulate the deployment and manner of set-up of communications facilities in a way that would ensure coverage for transmitting and receiving radio, television and wireless communications, while avoiding radiation hazards and minimizing the damage to the environment and the landscape, and also to simplify and increase the efficiency of the processes involved in setting up the facilities.

The classification of the facilities according to their technical variables and physical dimensions, which affect the determination of safety ranges for protection against the effects of radiation and the extent to which they protrude on the landscape, determine which facilities will be included in Part A of the Plan and which in Part B of the Plan.

The Company has erected and is erecting broadcasting facilities and wireless communication facilities, mainly for providing services to area which are not connected to the fixed-line communications infrastructure (remote areas or new towns), and for providing the broadcasting services for the Company's customers.

B. NOP 36A

    1. Part A of NOP 36 deals with guidelines for erecting small and miniature broadcasting installations.
    1. The Company has obtained building permits for most of the small broadcasting installations in accordance with NOP 36A. From time to time, a need arises to add broadcasting installations which require that building permits be obtained in accordance with NOP 36A.
    1. Given the exemption granted under the orders of the Planning and Construction Law and of the Communications Law, the Company believes that it is not obliged to obtain building permits for miniature broadcasting installations, which are "wireless access facilities" under those laws.

There are a number of initiatives to cancel this exemption, and its cancellation could have materially adverse implications, including difficulty in providing universal service as required by the provisions of the Company's license, and which the Company is unable to assess at this stage.

For possible implications of cancellation of the exemption for Pelephone – see Section 3.18.4.

  1. In January 2008, the Planning Administration issued a draft amendment to NOP 36A (NOP 36/A/1), with the aim of changing the guidelines for the licensing of small and miniature broadcasting installations. The draft cancels the definition of a miniature broadcasting installation and changes the definition of a small broadcasting installation. In addition, different licensing tracks are defined (fast and standard), depending on the location and the public safety range of each installation. In these tracks, indemnification arrangements (of differing amounts) are set for claims for compensation under Section 197 of the Planning and Construction Law.

The change of definition of small broadcasting installations and large broadcasting installations, presents practical difficulties which could impede the Company's ability to provide the public with some of the services it is required by law to provide.

NOP 36/A/1 has not yet been approved by the government, and there is no certainty as to the final text that will be approved. If changes are made in the final text compared with the present draft, they could materially affect the Company.

C. NOP 36B

Part B of NOP 36 contains guidelines for setting up large broadcasting facilities. In the January 2008 draft plan (which was presented to the government for approval in August 2010), the definition of a large broadcasting facility was changed so that the licensing of broadcasting facilities which prior to the proposed amendment were classified as large, would be according to NOP 36/A/1 (if and when approved), which does not include transition provisions for an abridged licensing proceeding. The change in definition for small and large broadcasting facilities presents practical difficulties which could impede the Company's ability to provide the public with the services it is required by law to provide.

The January 2008 draft contains a transition provision which is expected to allow grant of a license for existing broadcasting installations even if they do not meet the requirements of NOP 36B, subject to certain terms and restrictions, provided that they are in compliance with the safety restrictions described in the Plan. The January 2008 draft also proposes to include a provision requiring the license applicant (including for existing sites) to provide the local committee with a deed of indemnity for compensation under Section 197 of the Planning and Construction Law, if a court rules against the committee.

NOP 36B has not yet been approved by the government and there is no certainty as to the final text that will be approved. If changes are made in the final text compared with the present draft, they could materially affect the Company.

The Companies assessments concerning the effect of the amendments to NOP 36 (Parts A and B) on the Group's operations and performance are forward-looking information. These assessments may not materialize, or they may materialize differently than foreseen, in part depending on the final text of the relevant NOP 36. As mentioned above, at this stage, before publication of the final text of the NOP, the Company is unable to estimate the full impact of the amendments on the Group.

D. On radiation permits for communications and broadcasting facilities, see Section 2.15.

E. NOP 56 – Communications facilities in the Administered Territories

NOP 56 came into force in June 2008, and regulates the manner of erection and licensing of communications facilities in the Administered Territories. The Plan contains transition provisions for facilities erected with a permit for small installations.

The Plan also includes a requirement for production of a communications license and receipt of the consent of the Commissioner of Government Property at the Civil Administration.

The Company has started the licensing process for installations and has deposited 42 files for existing installations that meet the terms of the transition period, and is attending to the licensing of another 41 installations in the Administered Territories.

2.17 Substantial agreements

Below is a brief description of substantial agreement outside the normal course of the Company's business which were signed in the reporting period and/or which are in force.

2.17.1 Agreements concerning debentures

A. Deed of trust for Debentures (Series 5), dated May 24, 2004

A deed of trust signed with the Mizrahi-Tefahot Trust Company Ltd. ("Mizrahi-Tefahot) for a series of 600,000,000 debentures of NIS 1 par value each, repayable in six equal annual installments on June 1 of each of the years 2011 to 2016, at 5.3% annual interest, linked (principal and interest) to the CPI for April 2004. The debentures were issued by the Company, prior to the Prospectus, to institutional investors and to Bezeq Zahav Holdings, and were listed for trading in accordance with the Prospectus.

An addendum to the deed of trust for the debentures in this series relates to the issue of an additional 1,500,000,000 debentures by the Company to Bezeq Zahav Holdings on the same terms and listed for trading on the Stock Exchange (subject to lock-up restrictions).

On March 30, 2005, a further addendum to this deed of trust was signed in respect of the issue of NIS 286,967,000 par value of debentures from the same series.

On June 16, 2011, the Company received notice from Mizrahi-Tefahot that its tenure as the trustee for the Company's debentures (Series 5) had expired, in accordance with the provisions of Sections 35E(2) and 35N(a)(3) of the Securities Law, 5728-1968, due to a possible conflict of interests, in view of credit given to the Company and/or its controlling shareholder by Mizrahi-Tefahot Bank Ltd, which is the trust company's parent. The Company is therefore working to appoint another trustee to replace Mizrahi-Tefahot, and on January 30, 2012 a general meeting of the Series 5 debenture holders approved the appointment of Hermetic Trust Services (1975) Ltd. as trustee for the debentures, replacing Mizrahi-Tefahot and also approved an amendment of the deed of trust accordingly (an application for the court's approval was filed on February 12, 2012). Until another trustee is appointed, Mizrahi-Tefahot continues to serve as trustee.

B. Deed of trust for Debentures (Series 6) from May 31, 2011 and an amendment to the deed from June 21, 2011

A deed of trust signed with Reznik Paz Nevo Trust Ltd. for a series of up to 3,000,000,000 debentures to be issued according to a shelf prospectus.

C. Deed of trust for Debentures (Series 7) from May 31, 2011 and an amendment to the deed from June 21, 2011

A deed of trust signed with Reznik Paz Nevo Trust Ltd. for a series of up to 3,000,000,000 debentures to be issued according to a shelf prospectus.

D. Deed of trust for Debentures (Series 8) from June 21, 2011

A deed of trust signed with Strauss Lazar Trust Company (1992) Ltd. for a series of up to 3,000,000,000 debentures to be issued according to a shelf prospectus.

For further details concerning the debentures from the aforementioned series, including details about the issue of debentures from these series according to a shelf prospectus from June 29, 2011, see Section 2.13.3.

2.17.2 Real estate

A. Asset transfer agreement between the Company and the State, January 31, 1984

An agreement between the State and the Company, under which the Company was granted the State's rights in assets which the Ministry of Communications used for providing telecommunication services, and the Company assumes the rights of the State in those assets and for the obligations and liabilities relating to those rights immediately prior to implementation of the agreement. Moreover, under this agreement, the State's rights, powers, obligations and duties, as well as the contracts and transactions that were in force for telecommunications services immediately prior to application of the agreement, were transferred to the Company.

B. Settlement agreement dated May 15, 2003 between the Company and the State and Israel Lands Administration, in the matter of rights relating to real estate

See Section 2.7.4C.

C. Agreement between the Company and the Postal Authority, June 30, 2004

An agreement between the Company and the Postal Authority to define and regulate the rights of the Company and the Postal Authority in their joint assets. The agreement listed the joint assets and defined the part of each party in them. It was determined that each of the parties shall have exclusive rights in its parts, except for the matter of rights in common property, building rights or rights for which there is an explicit other determination. The agreement determines, among other things, a mechanism of right of refusal if a party wishes to make a sale transaction and a priority right for a rental transaction. For a number of additional properties, the party with exclusive rights in them, in whole, will be one named party.

2.17.3 Sundry agreements with DBS and its other shareholders

See Section 5.18.4.

2.17.4 Employment agreements

A. A comprehensive pension agreement dated September 21, 1989, between the Company, the Histadrut and the joint representation of workers committees, and Makefet Fund – Center for Pension and Compensation Cooperative Association Ltd, provides a full and autonomous arrangement in everything relating to the pension insurance of Company employees. The agreement applies to all transferred employees (who were transferred from the Ministry of Communications to the Company), to all of the members of the cumulative pension fund who are employed by the Company on the date of execution of the pension agreement, and to all of the permanent and temporary employees of the Company, with the exception of special employee groups (students, employees under personal contracts or employees working according to another, alternative arrangement).

B. Special collective agreement for early retirement dated November 23, 1997, as amended and extended on September 4, 2000, March 18, 2004, April 17, 2005 and June 28, 2005, between the Company, the Histadrut and the Union

A collective agreement for early retirement of employees in a pension track and an increased compensation track, under which Company employees retired in the past and which was renewed in December 2006. Sub-section F below is based, inter alia, on this agreement. For information on this matter and on the matter of early retirement, see Note 16 to the 2011 Financials,

C. Agreement to affirm rights dated September 4, 2000 between the Company, the Histadrut and the Union

A special collective agreement relating, inter alia, to affirmation of the rights of the transferred employees (who were transferred from the Ministry of Communications to the Company). This agreement affirms the rights of the transferred employees to any pension right to which they were entitled by power of their being former civil servants, under the Company's pension agreement, adopted by the Company as part of its pension agreement. Under this agreement, these rights become "personal rights" which cannot be cancelled except by a waiver of personal rights under law (in other words, by personal waiver by the employee himself or herself).

D. Generation 2000 agreement dated January 11, 2001 between the Company, the Histadrut and the Union

Following an amendment in July 2000 to the Hiring of Workers by Human Resource Contractors (Amendment) Law, 2000, a special collective bargaining agreement was signed on January 11, 2001 for hiring new employees and stipulating the terms of their salaries. The agreement applies to new employees and to employees who were previously employed at the Company through human resource companies, in positions listed in the appendix to the agreement (customer service representatives at call centers, administrative workers, typists, warehouse employees, secretaries, mail sorters and distributors etc., and similar administrative workers such as porters, drivers, forklift operators and others). Under the special collective agreement of December 2006, it was agreed that the Generation 2000 agreement would not apply to such employees who were hired by the Company after July 1, 2006. It was also agreed to insert minor amendments into the terms of employment of workers hired under the Generation 2000 agreement.

E. Agreement dated April 17, 2005 with the entity that replaced Makefet Fund in everything relating to early retirement arrangements of Company employees

On April 17, 2005 a special collective agreement was signed between the Company, the Union and the Histadrut, concerning an arrangement with a replacement for the Makefet Fund for all matters relating to early retirement arrangements for Company employees.

Subsequently, on June 28, 2005, an agreement was signed between Harel Insurance Company Ltd. ("Harel") and the Company ("the June 2005 Agreement"), regulating pension payments in respect of early retirement and provisions for old-age and survivor pensions, stemming from legislative amendments which were part of the Israeli Economy Recovery Program Law, for employees who retired from the Company from the end of 2003 / beginning of 2004 and/or who will retire from the Company in accordance with the September 2000 special collective agreement for retirement as amended on March 18, 2004 and April 17, 2005. Following execution of the agreement with Harel, the special collective agreement referred to above between the Company, the Union and the Histadrut, was amended on the same date (June 28, 2005).

On February 14, 2008, Harel and the Company signed an amendment to the June 2005 Agreement, the main points of which were: (1) the June 2005 Agreement would also apply to Company employees who resign from their employment at the Company before December 31, 2013 in the early pension track, in accordance with an option granted to the Company in the special collective agreement of December 5, 2006, if and to the extent that the Company chooses to exercise that option; (2) reduction of the consideration paid by the Company to Harel for every retiree insured under the June 2005 Agreement for whom a policy has not been issued by Harel on the date of execution of the amendment to the June 2005 Agreement.

On this matter, see Note 17 to the 2010 Financials.

F. Special collective agreement from December 2006 and its amendment in December 2010

See Section 2.9.5.

2.17.5 Management agreement

On June 10, 2010, the general meeting of the shareholders of the Company approved (after approval by the Audit Committee and the Board of Directors), a new agreement with Eurocom Communications Ltd., under which the Company is granted regular management and advisory services in consideration of USD 1.2 million per year. The term of the agreement is three years commencing June 1, 2010. For more details about this agreement, see the transaction report and notice of convening a special general meeting of the Company, dated June 1, 2010, which is cited by way of reference.

2.18 Legal proceedings

General – The Company's reporting policy is based on considerations of quality and of amount. The Company decided that the bar of amount materiality would be events affecting net profit by 5% or more of the Company's ongoing operations according to the latest annual consolidated financial statements. Accordingly, this section describes legal proceedings involving NIS 130 million or more,56 which account for approximately 5% of net profit according to the 2011 Financials, and legal proceedings in which the amount claimed is not stated in the statement of claim, except in the case of a claim which on its face does not reach the above amount bar (and all unless the Company believes the claim has other aspects and/or implications beyond its monetary amount).

Proceedings which are pending at the date of publication of this report

  • 2.18.1 A number of claims are pending against the Company which concern recognition of various wage components for determining various payments to the Company's employees, as follows:
    • A. In February 2002, a notice of a party to a collective dispute ("the Party Notice") was filed in the Jerusalem District Labor Court by the Histadrut in the name of all Company employees. The applicant alleged that payments for grossing up of tax, the administrative on-call duty component and clothing allowances which were and are paid to Company employees, are regular pay which form part of the determining salary of each employee, including for the matter of calculation of payments in respect of retirement, redemption of holiday pay, bonuses, acclimatization payments, percentage increments and hourly pay value, and that various payments and provisions should be made for them, including for pension purposes. The Attorney General joined the claim. In April 2006, the court gave its decision, denying all parts of the Party Notice. An appeal was filed against the decision, in which it was alleged that the decision is procedurally void, and the hearing was returned, with the consent of the parties and the Attorney General who had joined the claim, to the District Labor Court. Subsequently, the Party Notice was struck out in view of the fact that the plaintiffs' position on the need to file a new party notice was not filed in time. It was agreed that a new party notice would be filed, and that the question of the limitation date would be decided when the party notice was being heard. On February 10, 2010 a party notice was filed, which relates only to the on-call fee component. Under the party notice the Court is requested to determine that the on-call fee component be included in the hour value for calculating overtime pay and for calculating redemption of annual vacation pay.

56 For reviewing claim amounts vis-à-vis this bar, the amounts were linked to the CPI. The amounted noted in this section are the original amounts (without linkage differentials). On the matter of the bar, where similar proceedings take place against a number of companies in the Group, the amount of the claim might be reviewed cumulatively in respect of all the proceedings together. In addition, it is clarified that if certain proceedings relate largely to the same legal or factual issues, or it is known that such issues are reviewed or considered together, then for setting the bar of quantitative materiality as noted in these sections, the amount involved was examined in all those proceedings together.

  • B. In October 2011 a former employee of the Company filed a claim against the Company at the Tel Aviv Regional Labor Court that includes an application for its certification as a class action. The main purpose of the claim is a request to refund wage differences stemming, according to the claimant, from a failure to include two wage supplements, on-call fees and premium, that he alleges should have been included in the hourly rate when calculating overtime and the redemption of vacation days. The claimant applied for certification of the action as a class action in the amount of NIS 150 million in the name of some of the Company's employees and pensioners.
  • C. A number of additional individual claims are pending against the Company, filed by employees and former employees, concerning recognition of various wage components relevant for determining various payments, and claims for overtime and other components.
  • D. Concerning the termination of an additional components claim filed by 2423 Company pensioners (and which was consolidated with another claim filed by 85 pensioners on the same subject), see Section 2.18.16.
  • 2.18.2 Four claims filed in 2003 and 2005 by various plaintiffs are pending against the Company, Israel Broadcasting Corporation and the State of Israel, for compensation in respect of bodily injury and property damage caused, according to the plaintiffs, by prohibited radiation from the Hillel broadcasting station. Three of the claims are for bodily injury and are being heard in the Central District Court (the amount of the first claim is "more than NIS 15 million", the second does not provide an amount, and the third – NIS 46 million). The plaintiffs in these three claims filed an application to consolidate the hearings. The Court instructed that the proceedings be halted, and reopened if necessary only after the plaintiffs comply with the Court's decision in the matter of filing documents and affidavits. The fourth claim is being heard in the Tel Aviv District Court and is for alleged property damage and money. The amount of the original claim was approximately NIS 141 million, but due to non-payment of the court fee by some of the plaintiffs and denial of their application for exemption from the fee, some of the plaintiffs were struck from the claim so that its current amount is approximately NIS 23 million.

It is noted that on December 31, 2003, the Company ceased all broadcasts from the Hillel station, as demanded by the State and the Broadcasting Authority. And since that date the site has not been used as a broadcasting station.

  • 2.18.3 In November 2006 a claim was filed in the Tel Aviv District Court against the Company, together with an application for its certification as a class action, in the amount of approximately NIS 189 million, alleging unlawful collection of money in cases of disconnection due to non-payment. In addition, following the opposition of the Company to broadening the claim, the plaintiff filed an additional claim in the Central District Court in February 2011, with an application for its certification as a class action, for approximately NIS 44 million, in the matter of rebate of payment for "associated services" in respect of the period in which the line was disconnected.

  • 2.18.4 In November 2006, a claim and application for certification as a class action were filed in the Tel Aviv District Court against the Company, Pelephone, HOT, Cellcom and Partner, in the amount of NIS 158 million. The plaintiffs allege that when completing a call made from a cellular line to a fixed line, if the call is disconnected by the fixed line call recipient (and not by the cellular line call initiator), the Company and HOT delay sending the disconnection signal for about 60 seconds, and as a result, they incur a loss which is reflected in airtime costs and interconnect fees. In a procedural arrangement reached between the parties, it was decided that the claim would be heard against the Company and HOT, while the claim against Pelephone, Partner and Cellcom would be heard as part of a similar claim filed against them in August 2006 for NIS 100 million. On October 28, 2010 the Court denied the application, On December 16, 2010 the plaintiffs filed an appeal against the decision in the Supreme Court. See also Section 3.21.1A.

  • 2.18.5 In July 2010, a claim and application for its certification as a class action were filed in the Central District Court against the Company, alleging that the Company offers its customers to subscribe to call tracks for a fixed monthly payment from which customers for whom the track is not worthwhile incur a loss, and that the Company deceives them. The plaintiff is claiming restitution of the difference between the amount paid by the customers in the monthly track and the amount that they should have paid in the regular track, which he estimates at "tens of millions of shekels". The plaintiff is also claiming compensation of NIS 1,500 per customer for alleged invasion of privacy.

  • 2.18.6 In September 2010 a claim was filed against the Company in the Jerusalem District Court by the Ministry of Communications, the IDF Commander in the Administered Territories and the Civil Administration in the Administered Territories, in the matter of payment of fees of approximately NIS 74 million for erecting and operating microwave trunks in the Administered Territories. See also Section 2.16.9.

  • 2.18.7 In January 2011, the following four claims together with applications for their certification as class actions were filed against the Company, concerning a malfunction in the Company's network on January 25, 2011: (1) a claim estimated at NIS 104 million in the Nazareth District Court; (2) a claim estimated at NIS 135 million in the Central District Court; (3) a claim estimated at NIS 84 million in the Haifa District Court, and (4) a claim estimated at NIS 217 million in the Tel Aviv District Court. Subsequently, all four claims were transferred to the Tel Aviv District Court and on November 27, 2011, the court decided to consolidate the hearing of the last two applications (nos. 3 and 4 above) and to delete the first two applications (nos. 1 and 2 above).

According to the plaintiffs in these claims, Company customers were disconnected from the Company's services and were unable to make proper use of their telephone lines, as a result of which they allegedly suffered various losses.

  • 2.18.8 On November 10, 2011, one of the shareholders of the Company who allegedly holds 1,162 Company shares ("the Applicant"),57 filed an application in the Economics department of the Tel Aviv District Court, for approval to file a derivative action ("the Application"), and a derivative action attached as an integral part of the Application. As part of the Application, the Court was asked to approve the submittal of a derivative action in the amount of NIS 900 million against the Company's incumbent directors and against a former director. The Application argues, inter alia, that the Board members were in breach of their duty of caution and fiduciary obligations towards the Company (and with respect to the controlling shareholder, his duty of fairness as well) by approving loans worth billions of shekels taken by the Company, which as alleged in the Application, were not used for the Company's benefit and were designated for the distribution of dividends for the purpose of reducing the financing costs of the Company's controlling shareholder, and were therefore in a conflict of interests between their own personal benefit and that of the Company. Consequently, as argued by the Plaintiff, the Company suffered losses in the form of heavy financing expenses in respect of those loans. Alternatively, the Plaintiff alleges that the resolutions passed by the Board of Directors with respect to the aforementioned loans, created a tax exposure for the Company due to the fact that the financing expenses are not recognized for tax purposes. On January 26, 2012, the Company and the Board of Directors submitted their response to the Application, requesting a dismissal of the Application. It should be noted that on December 29, 2011, the Academic Center of Law and Business in Ramat Gan submitted an application to join the procedure that was opposed by the Company and the Board of Directors although no ruling has yet been handed down on this matter.
  • 2.18.9 In 2003 the Company filed a claim in the Tel Aviv District labor Court against the Makefet Fund for compensation in respect of breach of agreement between the Company and Makefet in the matter of calculation of the cost of early retirement of employees who were transferred to the Company from the Ministry of Communications. The amount claimed by the Company was NIS 280 million. On this matter, see also Note 16.8 to the 2011 Financials,

57 It is noted that before filing the Application, in September 2011, two letters were sent by Company shareholders to the Chairman of the Board of the Company, alleging that the Company should institute legal proceedings against Company officers in connection with loans that the Company took, which were used (so it is alleged) for distributing dividends to the shareholders of the Company and due to which the Company incurred losses and costs. On October 11, 2011 the Board discussed these letters and resolved to reject them after concluding that there is neither justification nor cause to institute legal proceedings as requested. The Application was filed by one of the letter-writers.

  • 2.18.10 On the matter of an application for approval of a distribution that does not pass the profit test, which was filed in the Tel Aviv District Court (Economic Department) on January 26, 2011, see Section 1.4.3
  • 2.18.11 In October 2011, an action was filed at the Tel Aviv District Court, together with an application for its certification as a class action, alleging that the Company unlawfully broadcasts its own advertising on the Music on Hold (MOH) (music played to callers while the dial-up to a Company's subscriber is under way) about subscribing to the service. The plaintiffs estimate the total amount of the claim for all members of the group at NIS 199.5 million, and it comprises a request to refund the service fees to subscribers for the service as well as a request for compensation in respect of prohibited advertising (for callers to subscribe to the service), and all from the date on which the Company commenced this service.
  • 2.18.12 In February 2012, an action was filed at the Jerusalem District Court, together with an application for its certification as a class action, against the Company, against the subsidiary Pelephone Communications Ltd. ("Pelephone"), and against two other cellular companies (all together: "the Respondents"). The plaintiffs allege that the Respondents do not offer the handicapped members of the public accessible handsets and services in a fitting manner, and that they are therefore in breach of the law and the regulations. The plaintiffs applied to certify the claim as a class action in the name of a group of handicapped persons and they are petitioning for a mandamus to instruct the Respondents to rectify the alleged deficiencies and to allow accessible service for handicapped people. Likewise, the plaintiffs are claiming monetary compensation of NIS 361 million against all the Respondents for the losses they allege (monetary loss, non-monetary loss, and infringement of autonomy). In this matter, see also Section 3.21.1K.

Legal proceedings which ended in the reporting period or by the date of publication of the report

  • 2.18.13 In October 2008, one of the shareholders of DBS filed an arbitration claim against the Company and another shareholder of DBS, alleging damages it sustained purportedly due to the conduct of the Company and the other shareholder of DBS with respect to management of DBS and the use of DBS to promote objectives that are alien to the shareholders agreement. The plaintiff is petitioning to cancel the agreement, for restitution and compensation. The amount of the claim is NIS 160 million.
    • On July 5, 2011, further to the signing of an agreement for the sale of the plaintiff's holdings in DBS, the parties signed an agreed statement for the arbitrator concerning a settlement of the case, in which the claim will be dismissed and the plaintiff makes a final waiver of all her claims. The settlement was approved in an arbitration ruling on August 2, 2011.
  • 2.18.14 In July 2010, the Company received a claim together with an application for its certification as a class action which had been filed against it in the Tel Aviv District Court. The plaintiff alleges that due to a malfunction of telephone lines (which was not repaired by the Company for 34 hours), the Company's subscribers were unable to make calls to HOT Telecom telephony subscribers. According to the plaintiff, the Company therefore caused its subscribers various wrongs in respect of which the plaintiff demands compensation in the amount of NIS 100 per subscriber. The plaintiff estimates the total amount of the claim at NIS 250 million. The plaintiff requested that his claim be certified as a class action in the name of the Company's subscribers. It should be noted that in 2006, an application was submitted to approve a class action for the same event in the name of HOT Telecom subscribers. The claim was settled with a compromise in 2009.
    • On April 13, 2011, the court approved the plaintiff's abandonment of the motion.
  • 2.18.15 In September 2000, a claim was filed against the Company in the Jerusalem District Labor Court by 2,423 pensioners of the Company who had been employees of the Ministry of Communications and were reassigned to the Company when it was established. The plaintiffs petitioned for declaratory relief to the effect that grossed up tax payments, clothing supplements and wage incentives are ordinary wages which should be considered part of their effective wage for pension purposes and for the purpose of payments given upon retirement, and should therefore be included in the hourly calculation and when calculating percentage supplements. The plaintiffs also petitioned for declaratory relief to the effect that their last effective wage for pension should be calculated based on their last wage (and not based on the average ranking). Subsequently, the claim was amended so that all the relief relating to the plaintiff's pension rights was deleted from the statement of claim. The plaintiffs also reduced their claim to the wage incentive component and retracted their claim to the grossed up tax and clothing components. In January 2007, another claim was filed in the Jerusalem District Labor Court by 85 pensioners who had been transferred to the Company from the Ministry of Communications, claiming declaratory relief to the effect that payment of grossed up tax, clothing and wage incentives should be included in the effective wage with respect to rights under the Work Hours and Rest Law and the Annual Vacation Law. This claim was consolidated with the above-mentioned claim. On December 16, 2008, the court dismissed the claim and determined that the premium paid to the plaintiffs is a real contingent supplement and that the premium component should not be included in the hourly value for the purpose of calculating compensation for overtime or when redeeming annual vacation which is paid as part of post-employment benefits**.**

On March 3, 2009, an appeal was filed in the National Labor Court. The appeal was dismissed on December 21, 2011.

2.18.16 In September 2010, a claim was filed against the Company in the Tel Aviv District Court together with an application for its certification as a class action. The claim alleges that the Company acted in contravention of the Consumer Protection Law in that it avoided providing its customers with a written document that includes the details required under the Consumer Protection Law when changing or adding to an agreement as part of an on-going transaction. The plaintiff petitioned for mandamus and declaratory relief to order the Company to comply with the provisions of the law, and for monetary relief (financial and non-financial) from October 10, 2008 up to the date of submitting the claim, in the amount of NIS 98 million. It should be noted that in October 2010, similar claims were filed (by plaintiffs represented by the same attorney) against Pelephone, Bezeq International and DBS. On this matter, see Sections 3.21.2F, 4.20.4 and 5.20.2B.

On September 20. 2011, the plaintiff filed an agreed application for abandonment in the court, and on November 22, 2011 the application was approved.

2.19 Business Objectives and Strategy

2.19.1 Forward-looking information

The following review of Company strategy includes forward-looking information as defined in the Securities Law, and involves assessments about future developments relating to customer behavior and needs, the pace of adoption of new services, technological changes, regulatory policy, marketing strategies of competitors, and the effectiveness of the marketing strategy of the Company.

The Company's strategy and the business objectives stemming from it are based on internal research, secondary sources of information, and primarily – the reports of research companies, publications about the activities undertaken by similar communications operators in Israel and around the world, and the work of consultants who assist the Company.

Nevertheless, it is far from certain that the strategy and the main activities described here will actually be implemented or implemented in the way described. The circumstances that could lead to non-implementation of the strategy or even its failure, lie in frequent technological changes, regulatory constraints, the formation of a sustainable business model for new services that the Company intends to provide, and a superior marketing strategy by competitors. In addition, a change in ownership of the Company could result in a change in its strategy and its business objectives.

2.19.2 The strategy in brief, and intentions for the future

A. Vision and purpose

The Company's objective is to be a market leader in the domestic and business arena and to provide the customer with a total communications solution. In the private sector the Company provides such solutions for the home; in the business sector the Company provides a smart network on which a range of advanced services operate.

The objective: growth of revenues in the Internet, data and new services, while retaining the telephony customer base and steady improvement in expenses and customer service.

To attain this goal, the Company has set itself a number of challenges:

    1. preservation of leader status in an environment of intensifying competition (leader in service and strengthening of perceived values innovative products, reliability, proximity to the customer);
    1. moderation of the decrease in revenues from core services by encouraging the recruitment of new customers and fidelity motivators among existing customers;
    1. creation of new sources of income by launching new services and products;
    1. adaptation of the organization to the competitive environment and operational excellence.

B. Means

To implement this strategy and attain these objectives, the Company uses and will continue to use the following means:

1. Business customers

Diverse bundles of products and services that meets the business needs of the customer;

Total solution according to customer needs, while applying a strategy of commitment to service quality and availability;

Encouragement of customer to migrate from basic services to managed solutions for organizational and inter-organizational connectedness;

2. Private customers

Wider bandwidth of customers and sale of advanced products and services on the new NGN;

Supply of differential debit tracks to suit customer needs;

Strengthening the positioning of the Company's telephony services, with emphasis on advanced applications and the penetration of advanced terminal handsets.

3. Network

In order to attain its strategic objectives, the Company is working on improving the existing network and adapting it to its business goals, including by the deployment of optical fibers and by investing in the heart of the network. See also Sections 2.6.5 and 2.7.2, on the NGN.

2.19.3 Development trends in the company's business

  • A. The Company is working to increase data transfer speeds in the services it provides for its customers, and its marketing initiatives aim to transfer customers to faster Internet surfing speeds. For its business customers, the Company is also launching transmission and data communication services at high speeds and in a range of interfaces.
  • B. The Company is working to integrate itself into Internet protocol (IP) applications. To achieve this, it has established an IP network company to serve as a platform for the services it provides today and those it intends to provide in the future.
  • C. The Company markets fixed-line and wireless home network services for surfing from a number of computers simultaneously.
  • D. The Company has launched a range of debit tracks for telephony services alongside its basic tariff structure, so as to increase the extent of use of its services.

E. The Company markets bundles that include additional services to those of the Company (see Section 1.7.2).

2.19.4 Main projects – planned and in progress

The Company's main projects today include deployment of the new NGN as approved by the Board of Directors, and expansion of the capacity of the Company's networks so as to provide its business customers with transmission and data communications services at high speeds.

The Company is also developing and assimilating advanced computer systems, among them a Customer Relationship Management system (CRM), a network engineering management system, and a service order and delivery management system.

2.20 Expectations for development in the coming year

As noted in Section 2.7.2, the Company foresees that by the end of 2012, the NGN will be deployed in about 99% of the country.

With regard to a possible investment in the purchase of land and the construction of offices and communications facilities for the Group companies, instead of the current premises that are leased, see Section 2.7.4E.

The Company's assessments are forward-looking information as defined in the Securities Law, and are based, inter alia, on the Company's work plans, the pace of deployment of the NGN in the past, and on its assessment of the benefit in investment in real estate, as mentioned. This assessment might not be realized, or realized in a materially different way than foreseen, in circumstances of changes in the market situation in Israel and in demand for the Company's services, material changes in the pace of progress in the project, and changes in the real estate market in Israel.

2.21 Risk factors

The Israeli market in which the Company operates is essentially stable. Nevertheless, there are risk factors stemming from the macroeconomic environment, from the unique characteristics of the industry in which the Company operators, and risk factors that are unique to the Company, as described in the following sub-sections:

2.21.1 Competition

Competition in domestic fixed-line communications has intensified in the past few years, both from other domestic operators and from cellular and other communications operators (see Section 2.6).

This has led to the churn of some of the Company's customers and lead to a rise in the costs of acquiring new customers and retaining existing ones, and to Company prices being lowered and its margins falling.

The entities competing with the Company at present or those that might compete with it in the future, benefit from greater business flexibility than the Company, including the ability to cooperate with subsidiaries and affiliates for marketing joint packages of services (see Section 1.7.2). The ability of HOT to offer such packages ("Triple Play" and even more) with tariff flexibility compared with the limitations that prevent the Company from doing the same, harms the Company's ability to compete.

2.21.2 Government control and regulation

The Company is subject to government control and regulation relating, among other things, to the licensing of operations, setting permitted areas of operation, setting tariffs, operation, competition, payment of royalties, providing universal service, holding its shares, relations between the Company and its subsidiaries and a ban on ceasing or limiting its services (which could oblige the Company to provide services even in circumstances which are not economically worthwhile) – for details, see Section 2.16. This control and regulation result at times in government intervention that the Company believes impedes its business activities. Within this framework the Company is exposed to the imposition of various sanctions by the Ministry of Communications, including financial sanctions (see Section 1.7.3F). For details about steps taken by the Ministry of Communications against the Company for ostensible violation of its Domestic Carrier license, see Section 2.16.2B.

In addition, the Minister of Communications has the authority to change the Company's license. Significant changes in the regulatory principles applicable to communications as a whole and to the Company in particular, could oblige the Company to make changes in its strategic plans, and harm its ability to plan its business activities for the long term. On possible changes following the Hayek Commission, see Section 1.7.3.

2.21.3 Tariff control

The Company's tariffs for its main services are subject to government control and intervention. Some of these tariffs are fixed in regulations, which also set a formula for updating them (see Section 2.16.1). The practical significance of this mechanism is on average real erosion of the Company's controlled tariffs. Significant changes in controlled tariffs could have a materially adverse effect on the Company's business and results. On the Hayek Commission and its agenda to review the Company's tariff structure and on the uncertainty about continuing the updating arrangement for the Company's controlled tariffs – see Sections 1.7.3 and 2.16.1. Furthermore, the limitations applicable to the Company in marketing alternative tariff packages could create difficulties for the Company in offering an appropriate competitive response to changes in the market.

2.21.4 Labor relations

The Company's implementation of human resources and organization plans (including retirement plans and restructuring), involves coordination with the workers and significant costs, including compensation for early retirement. The processes of implementation of such plans are liable to cause unrest in labor relations and to be damaging to the Company regular activities – see also Sections 2.9.3 and 2.17.4.

2.21.5 Restrictions on relations between the Company and companies in the Bezeq Group

The Company's general license obliges it to ensure that its relations with its main investees in the Group do not result in preferring them over their competitors. Separation is required between the managements of the Company and those companies, as is separation between the financial and marketing systems, assets and employees, which causes high administration overheads. In addition, the Company is limited in its ability to offer joint service bundles with those companies (see Section 1.7.2). In view of the entry of communication companies into direct competition with the Company in most of its areas of operation based on the provision of a bundle of services to the customer, whether directly or through cooperative ventures and forming "communications groups", the risk that this factor will affect the Company's operations has increased. Nonetheless, on the matter of the possibility that in the future the Group will be granted a permit to provide non-divisible bundles of services, see Section 1.7.3A. On possible changes following the Hayek Commission, see Section 1.7.3.

2.21.6 Legal proceedings

The Company is a party to legal proceedings, including class actions, which could result in it being ordered to pay significant sums, most of which cannot be estimated, and therefore, no provisions have been made in the Company's financial statements and in those of companies in the Group for most of them. In addition, the Company's insurance policies are confined to cover limits and to certain causes, and might not cover claims for certain types of damages sustained by its customers.

Class actions against large commercial companies have become more numerous of late, notably since the Class Actions Law came into force and expanded the causes for which a class action can be filed. Class actions can reach large amounts, as virtually all residents of the country are consumers of the Company's services, and a claim that relates to a minor loss for a single consumer can become a material claim for the Company if it is certified as a class action applicable to all consumers or a significant portion of them. In addition, since the Company provides communications infrastructures as well as billing services to other licensees, parties suing those licensees in other class actions are also likely to try to involve the Company as a party to such proceedings. For a description of the legal proceedings, see Section 2.18.

2.21.7 Exposure to changes in currency exchange rates, inflation and interest

The Company measures exposure to changes in exchange rates and inflation by the surplus or deficit of assets against liabilities, based on the type of linkage. The Company's exposure to changes in currency exchange rates against the shekel is low. The Company's exposure to inflation rates is high, and therefore the Company takes steps to cover part of the inflation exposure. In addition, the Company has exposure to changes in the interest rates in relation to its borrowings.

2.21.8 Electromagnetic radiation and licensing of broadcasting facilities

The subject of the electromagnetic radiation emitted from broadcast facilities is regulated mainly in the Non-Ionizing Radiation Law (see Sections 2.15 and 2.16). The Company is working to obtain permits to set up and operate its various broadcasting installations; however, the difficulties it faces in this area, including difficulties stemming from the change in policy by relevant entities and amendments to statutes and standards, could impact adversely on the infrastructure of these installations and on the regularity of provision of services using them, and as a result, on the Company's revenues from these services. The Company's third-party liability policy does not currently cover liability for electromagnetic radiation.

2.21.9 Frequent technological changes

Communications is a field characterized by frequent technological changes and a shortening of the economic life of new technologies – see Section 2.1.5. The significance of these trends creates a need to invest numerous resources in technology upgrades, especially the Company's infrastructures, a lowering of entry barriers for new competitors, an increase in depreciation rates, and in certain cases, redundancy of technologies and networks owned by the Company, the cost of investment in which is still recorded on its balance sheets.

2.21.10 Dependence on macro-factors and on levels of business activity in the economy

Stability in the financial market and the strength of economies in countries around the world, have recently been subjected to high volatility. Over the last three years, there have been signs of economic stability in Israel and return to patterns of growth of output, consumption and business activity. The Company estimates that if the local market slides once again – following external or internal events – into a slow-down and a worsening of business activity, then its business results will be harmed, inter alia, as consequence of poorer revenues (including revenues from affiliates) and the difficulty in selling its real estate assets or due to an increase in the Group's finance costs.

2.21.11 Failure in the Company's systems

The Company provides services using various infrastructure systems that include, among others, exchanges, transmission, data communication and access systems, cables, computerized systems and others. Some of the Company's systems have backups, but nevertheless, damage to some or all of these systems, whether due to a technical fault or natural disaster (earthquake, catastrophe, fire), could cause extreme difficulties in providing service, including if the Company is unable to repair the systems.

It is noted that a significant part of the Company's activities (consolidated) are in its subsidiaries / affiliates. The risk factors of these companies and the assessments of their managements as to the risk factors, are described in Sections 3.24, 4.22 and 5.22.

The table below rates the effects of the risk factors described above on the Company's activities, in the estimation of its management. It is noted that this assessment of the extent of the impact of a risk factor reflects its extent assuming it is realized, and does not assess or give weight to the likelihood of its realization. The order in which the risk factors appear above and below is not necessarily according to the rate of risk.

Table of risk factors58

Extent of risk factor's impact on Company activities
Major impact Medium impact Minor impact
Macro-risks
Exposure to changes in exchange, inflation and interest rates X
Industry risks
Intensifying competition X
Government control and regulation X
Tariff control X
Electromagnetic radiation / Licensing of broadcasting facilities X
Frequent technological changes X
Risks unique t the Company
Exposure in legal proceedings X
Difficult labor relations X
Limitations on relations between the Company and companies in Bezeq Group X
Dependence on macro-factors and on levels of business activity in the economy X
Failure of Company systems X

The information in this Section 2.21 and the Company's assessments of the risk factors on its activities and business, are forward-looking information as defined in the Securities Law, The information and assessments rely on data published by the Ministry of Communications, the Company's assessments as to the market situation and the structure of competition in it, and as to possible developments in that market and in the Israeli economy. Actual results might differ significantly from these assessments if a change occurs in one or more of the factors taken into account in making them.

58 It is clarified that the Group companies' assessments of the impact of the risk factors in the table (in this section and in sections 3.24, 4.22 and 5.22) did not estimate the probability of the realization of the risk factor but rather, the impact of the risk factor on the relevant company should it be realized. It is also noted that some of the Group companies make estimates of the probability of the scenarios of some of the risk factors mentioned in these sections for certain internal needs of their own, but no orderly estimate is made at the Group level of all the risks listed in the tables in this and the aforementioned sections.

3 Pelephone – Mobile radio-telephone (cellular telephony)

3.1 General information about the segment of operation

3.1.1 Pelephone's segment of operation

Pelephone provides cellular communications services and sells and services terminal equipment. Pelephone's services are described more fully in Section 3.2

Pelephone is wholly owned by Bezeq.

Four companies with a general license for providing cellular services currently operate in Israel ("the Existing Operators"), and in June 2011, a tender was issued to grant frequencies and a license to cellular operators that own infrastructure. The tender was won by Mirs Communications Ltd. (part of the HOT-Mirs Group), which is one of the four existing operators, and Golan Telecom Ltd. (for details see Section 3.7.2.A.). Similarly, during the course of 2010 and 2011, several licenses were issued to MVNOs (virtual operators). So far, Rami Levi Cellular Communications Ltd. is the only one to have commenced operations (for details see Section 3.7.2.B.

3.1.2 Legislative and regulatory limitations applicable to Pelephone

A. Communications laws and the cellular license

Pelephone's operation is subject to regulation and control by power of the Communications Law and its regulations, the Telegraph Ordinance, and the general license for providing mobile radio-telephone services granted under them ("the Cellular License"). The Cellular License lays down conditions and principles that apply to Pelephone's activities, among them – various limitations concerning the quality and terms of the services it provides, the duty to provide interconnect services to other operators, prohibition of preference of companies with an interest in Pelephone over other license-holders, limitations on the transfer of assets used for implementation of the license, and others. The Minister of Communications is authorized to change the terms of the license, restrict it or make it contingent, and in certain cases even to cancel it, subject to the law (for details, see Section 3.18.2.).

B. Tariff control

The interconnect fees (call and text message (SMS) completion fees collected by Pelephone from other operators) are fixed in the Interconnect Regulations. The regulations were promulgated in 2009 and reduced the fees significantly commencing January 2011 (see Section 1.7.3C).

The other tariffs collected by Pelephone from its customers are not controlled, but the types of payments it can collect from its subscribers and the mechanisms for setting regulated tariffs, are regulated in the license (see Section 3.18.2).

C. Royalties

Under its license and under the Royalties Regulations, Pelephone pays the State royalties out of its revenues from the provision of telecommunications services (see Sections 1.7.3c and 3.18.3).

D. Environmental laws and planning and construction laws

The set-up and operation of a wireless communication infrastructure, including cellular communications, is subject to the provisions of the Non-Ionizing Radiation Law and the permits from the Ministry for Protection of the Environment that are required by it, and to the provisions of planning and construction laws (see Section 3.17).

3.1.3 Changes in the volume of operation in the segment and in its profitability

For the financial and quantitative data about the volume of operation and profitability of Pelephone n 2010 and 2011, see Section 1.5.4B.

Due to regulatory changes that have simplified the mobility of subscribers between cellular companies, 2011 saw increased competition in this sector which led to an erosion of tariffs and an increase in churn rates. After adjustment for the effect of the reduction in interconnect fees on ARPU, during the Reporting Period the average monthly income per subscriber dropped by 3.6%, and this alongside an increase in the use of services reflected in an increase in the average monthly usage of minutes per subscriber, a significant increase in the use of data communications and an increase in the use of content services provided by Pelephone.

The more intense competition also led to an increase in the movement of subscribers between the cellular operators and an increase in the churn rate from 15.3% in 2010 to 22.9%59 in 2011, as well as in increase in the number of new subscribers.

Pelephone expects these trends to continue in forthcoming quarters as well, and possibly even to intensify with the entry of the new operators.

Pelephone's aforementioned estimates are forward-looking information, as referred to in the Securities Law. These estimates may not materialize, they may materialize only partially or may materialize in a manner that differs significantly from forecasts.

The lively movement of subscribers in the cellular market and the increased demand overall for handsets and particularly for smartphones have helped increase revenue from terminal equipment, which in 2011 was NIS 1,911 million and represented 34.4% of total revenue, as against revenue of NIS 1,182 million, representing 20.6% for the whole of 2010. Terminal equipment is mostly sold in 36 installments, and in view of the increase in sales of terminal equipment, there has been an increase in the balance of Pelephone customers and a deterioration of cash flows from current operations.

3.1.4 Market developments and changes in customer characteristics

In recent years, the cellular market has been characterized by lower growth rates than in the past due to saturation of penetration rates.

2011* 2010 2009
Number of subscribers 9,924 9,902 9,560
Penetration rate** 125% 127% 127%

For source of data on number of subscribers – see Section 3.7.1

  • * At September 30, 2011.
  • ** Penetration rate the ratio of the number of subscribers in the market to the total population in Israel (excluding foreign workers and Palestinians, even though they are included in the number of subscribers).

As a result of the intensifying competition among the operators (see Section 3.7) and the saturation in penetration rates, the cellular market is also characterized in a rise in the churn rate in a way that increases the sales and marketing costs of the operators while eroding the price to the customer, even when the total number of subscribers does not fall (since new ones sign up to replace them).

3.1.5 Technological changes than can affect the segment of operation

The cellular communications market is a dynamic area characterized by frequent technological changes in all its areas of operation (handsets, network technology and value added services). These changes impact the segment of operation ion a number of levels:

A. Erection of cellular networks in advanced technologies

Technological developments in terminal equipment and the desire to widen the range and quality of the services offered to the customer, oblige the cellular operator to periodically upgrade its network technologies. The cellular networks in Israel operate on two main technologies:

59 Due to an increased movement to pre-paid tracks in the initial months after reduction of the exit penalties, Pelephone decided not to include subscribers who had not made outgoing calls during the last quarter in the numbers of active subscribers. As a result, Pelephone wiped off 91,000 subscribers.

    1. GSM which developed in Generation 2.5 to GPRS, in Generation 3 to UMTS and in Generation 3.5 to HSPA. The networks of Pelephone's main competitors in Israel operate in this technology.
    1. CDMA which developed on the 1XRTT and EVDO route (see Section 3.9.1).

Until the end of 2008, Pelephone operated one network in CDMA technology. It then erected an additional network in UMTS/HSPA technology, which has been in operation since 2009. This network has allowed Pelephone to provide services requiring information transfer at higher speeds and to broaden the range of terminal equipment and roaming services. Pelephone currently operates the two networks in parallel (see Section 3.9.1).

Pelephone constantly reviews new technologies that come onto the market and the need to upgrade its existing network technologies, depending on the competition situation and the economic viability of the investment.

LTE technology (Long Term Evolution) – technology is based on an Internet Protocol that can transfer data at higher speeds than the existing Generation 3.5 technology – it is currently in the stages of application in several countries (as a data transfer, not a voice, network). Handsets and applications compatible with LTE technology are still very limited. Furthermore, at the date of this report the Ministry of Communications has not yet formulated a policy for the designation and allocation of a frequency range for use in LTE technology. Such a policy, as well as technological developments in this area, could have a significant effect on Pelephone, This assessment is forward-looking information as defined in the Securities Law, and might not be realized or be realized differently than foreseen, inter alia in the event of formulation of a policy for designation and allocation of a suitable frequency range by the Ministry of Communications and depending on such policy and technological developments in cellular networks and their suitability to the frequency ranges in Israel.

B. Smartphones

The penetration of Smartphones – cellular phones with integrated operating systems allowing the use of advanced applications – has led to a rise in the consumption of data transfer services while increasing the supply of alternative applications and services to the Pelephone products and services provided by other entities.

C. Alternative technologies

Technologies that enable voice telephony and Internet (data) services in an IP over the cellular network (VoC) (see Section 3.1.8), could compete with Pelephone's services and materially affect its operations in the future.

3.1.6 Critical success factors and the changes occurring in them

  • A. Nationwide deployment of an advanced and high-quality network, regular maintenance of the network to a high standard, and significant and regular investments in the cellular infrastructure, both for quality coverage of the whole country, which is a basic condition for providing Pelephone's services, and in order to provide customers with the most advanced services by means of the most advanced infrastructure and technology. See also Section 3.9.1.
  • B. The provision of advanced and diverse high-quality communications services and value added services.
  • C. Nationwide deployment of sales and service centers that provide the best customer support and service, for coping successfully in a competitive market.
  • D. Implementation of a marketing strategy that is appropriate for the changes in the industry.

3.1.7 Main entry and exit barriers

A. Main entry barriers

    1. The high penetration rate (see Section 3.1.4).
    1. The need for a cellular license, the allocation of frequencies, which involves high costs and a resource in short supply (see Section 3.18.1B), and subjection of operations to the regulatory supervision that applies to the market (see Sections 3.18.1 and 3.18.2.
    1. The need for significant financial resources for making heavy and ongoing investments in infrastructures, which are affected by frequent technological changes.
    1. The difficulty in erecting radio sites due to regulatory limitations and public opposition.

It is important to note that the main entry barriers do not apply to virtual operators and new cellular operators that own infrastructure which benefit from considerable easements enabling entry into the segment (see Section 3.7.2).

B. Main exit barriers

    1. The large investments and the time required to recoup them.
    1. The commitment to provide services for customers stems from the terms of the cellular license and agreements made in accordance with those terms.

3.1.8 Alternatives to Pelephone products

The products and services that could become an alternative to some of those provided by Pelephone are these:

  • a. Domestic fixed-line telephone and Internet services..
  • b. Telephony services based on VoB/ViOP/VoC technologies.
  • c. Wireless Internet in public places (hotspots) by means of wireless technologies (WiFi), which could be an alternative to cellular Internet.

3.1.9 The structure of competition in the field and changes occurring in it

A. General

There are currently four operators in the cellular market: Pelephone, Cellcom, Partner and Mirs, and one virtual operator (Rami Levi Cellular Communications). Over the years, intense competition has developed among the cellular operators (mainly among the first three). The competition has led to saturation in the market, reflected in smaller numbers of new subscribers, increased switching between cellular companies and erosion of the prices that Pelephone collects from its customers for the services it provides (see Section 1.5.4B).

B. Marketing service bundles by the competing cellular companies

Pelephone's main competitors – Cellcom and Partner – also operate in Internet access (ISPs), international telephony services, and domestic communications, and they market diverse joint service bundles (see Section 1.7.1).

C. Entry of additional operators that own infrastructures

In 2011, Mirs Communications Ltd. (part of the HOT-Mirs Group), and Golan Telecom Ltd. won the right to a frequency allocation and a license for cellular operators that own infrastructure (see Section 3.7.2A.).

D. Virtual operators

MVNO – Following the government decision in encouraging competitor in the cellular market, eight MVNO licenses have been granted to virtual operators (cellular operators that do not have their own infrastructure and will use the networks of the existing operators for providing their services). To the best of Pelephone's knowledge, Rami Levi Communications is already operating, and other entities have submitted applications for MVNO licenses. On Pelephone's entry into agreements with two MVNO operators, see Section 3.7.2A.

VoC operators – In December 2010 the Ministry of Communications published a hearing in the matter of setting policy for VoC services (a virtual cellular operator of telephony based on broadband), for review of the regulation of these services under an MVNO license and/or as part of a special VoB Domestic Carrier license. In the past, the Ministry granted licenses for trial use of VoC services. At the date of this report, Pelephone does not know of any other developments in this segment.

E. Changes in legislation for increasing competition

Under the Arrangements Law for 2011 and 2012, a number of legislative amendments were adopted, the purpose of which was to remove transition barriers among the cellular operators and to increase competition. Among these was reform in the exit penalties from commitment that the operators can collect from the subscriber, See Section 3.7.2D.

For additional information about the structure of competition, see Section 3.7.

3.2 Products and services

3.2.1 Services

Pelephone provides its subscribers with comprehensive services of voice transmission, transmission of text messages, data communications and advanced multimedia services. Pelephone also offers its customers, inter alia, various packages and tracks that combine basic voice services, added value services, and repair services and warranty for cellular handsets. Pelephone gives its customers discounts on service prices, depending on the type and price of terminal equipment that the subscriber has, as well as other benefits (see Section 3.7.2D).

The following describes the services that Pelephone provides for its customers:

Basic telephone services (voice) – Pelephone's service package includes basic call services, call completion services and auxiliary services such as call waiting, call forwarding, voice mail, voice conference call and caller ID. For details about changes in the number of customer usage minutes, see Section 3.1.3.

Value added services – Pelephone offers its customers value added services such as Internet surfing, text messages and information services using SMS (text), multimedia MMS messages, voice information services using special-purpose asterisks, information and entertainment services via the Internet portal. Pelephone also provides a navigation service and other location-based services.

Pelephone offers its customers value added services as well as watching various television channels, e.g. music, sports, news and entertainment channels, and the ability to photograph and forward video files. Pelephone also offers services such as Internet surfing from a laptop through a cellular modem.

Roaming services – Pelephone provides roaming services (communications by means of cellular handsets from different locations around the world) in accordance with agreements it has with cellular operators abroad, enabling it to use their networks. Roaming service agreements are based on a standard document recommended by the GSM Association, which in addition to the basic contract also includes a Common Annex and Individual Annex. The Common Annex defines the operating procedures agreed upon by two operators. The Individual Annex defines operating and commercial parameters for each operator separately. Few changes are generally made in the standard text. The roaming tariffs are defined in the Individual Annex. In some cases, operators negotiate the tariffs, and this requires a signature on a special, separate annex which includes the agreed tariffs.

Pelephone is able to offer its customers with handsets in that technology, roaming services using their personal handsets to countries all over the world, and also provides these customers with roaming coverage in 212 countries. Pelephone also provides incoming roaming services for the customers of foreign operators staying in Israel.

Servicing and repair services – Pelephone offers its customers a repair service for a monthly payment entitling the customer to a warranty for the cellular handset, or for a one-time payment at the time of repair.

3.2.2 Products

Handsets – Pelephone offers its customers various types of cellular telephone, on-board telephones and hands-free devices, as well as support for its range of services.

Pelephone also supplies its customers with modems and laptop computers for surfing the Internet through the Pelephone network,

3.3 Segmentation of revenues from products and services

The table shows data on Pelephone's revenues from its products and services (in NIS millions):

Products and services 2011 2010 2009
Revenue from services60 3,637 4,550 4,256
Percentage of total revenue 65.6% 79.4% 79.2%
Revenue from terminal equipment 1,911 1,182 1,120
Percentage of total revenue 34.4% 20.6% 20.8%
Total revenue* 5,548 5,732 5,376

* For the impact of lowering interconnect fees – see section 1.7.3C.

The table shows revenues from value added services* out of revenue from services (in NIS millions):

2011 2010 2009
Revenue from content and data services 852 725 539
Revenue from SMS (text) 349 289 240
Total revenue from value added services 1,201 1,014 779

3.4 New products

In 2011, Pelephone continued to improve and broaden the range of value added services and to increase the number of subscribers using those services.

3.5 Customers

At the end of 2011, the number of Pelephone subscribers was 2.847 million. Approximately 65% of these are private customers and 35% are business customers.

Segmentation of revenues from customers:

NIS millions 2011 2010 2009
Revenue from private customers 2,985 2,899 2,751
Revenue from business customers 2,563 2,833 2,625
Total revenue* 5,548 5,732 5,376

* For the impact of lowering interconnect fees – see section 1.7.3C.

It is noted that some of Pelephone's customers are pre-paid customers (who pay for communications in advance). Revenues from these customers are not material to the company's total revenue.

3.6 Marketing, distribution and service

Pelephone's distribution system is based on 41 service and sales centers located around the country, which deal in service, customer sales, dealing with malfunctions or provision of a substitute handset while sending the malfunctioning handset for repair, installation of handsets, and customer retention. The distribution system is reinforced with stores and stands at 94 points of sale (some of which are operated by Pelephone employees, and others by authorized dealers). In addition, Pelephone operates through dealers who run a door to door system, and service and sales representatives for the business sector. As a rule, payment to the dealers is in the form of a commission on sales.

60 Revenue from services includes revenues from cellular services (airtime, usage fees, call completion fees, roaming fees, value added services and others), and revenues from repair services and warranty.

Pelephone's subscriber service system includes the company's website and 17 designated telephone call centers that provide information, service on various matters and in three languages, technical support, data on customer billing, value added services, sales and general information.

Pelephone's sales and service network is reviewed from time to time and changes are made therein where necessary.

3.7 Competition

3.7.1 General

Pelephone operates in increasing likely competition with other cellular operators: Partner, Cellcom and Mirs. The competition has enlarged the market to saturation, increased the number of subscribers who switch between companies, added mew subscribers and eroded prices.

The table shows, to the best of Pelephone's knowledge, the numbers of subscribers of Pelephone and its competitors in 2010 and 2011 in millions of subscribers. The numbers are approximate.

Pelephone Partner Cellcom Mirs(1) Total in market
At Dec. 31, 2010 No. of subscribers(2) 2,857 3,160 3,394 491 9,902
Market share 28.9% 31.9% 34.3% 5.0%
At Sep. 30, 2011 No. of subscribers(2) 2,842 3,201 3,391 490
Market share 28.6% 32.3% 34.2% 4.9% 9,924
  • (1) Since Mirs is a private company, it does not publish data about numbers of subscribers. The numbers in the table are an assessment.
  • (2) The numbers of subscribers are at September 30, 2011 and December 31, 2010, based on the reports of Cellcom and Partner to the public,

Due to increased movement to pre-paid tracks in the initial months after reduction of the exit penalties, Pelephone decided not to include subscribers who had not made outgoing calls during the last quarter in the numbers of active subscribers. As a result, Pelephone eliminated 91,000 subscribers. These subscribers were eliminated retrospectively from each quarter in which they were transferred to the pre-paid tracks. Consequently, the market segments and data on Pelephone's subscribers were corrected retroactively at September 30, 2011.

The entry of new operators with infrastructure, and MVNOs, as well as regulatory initiatives intended to encourage customers to switch among operators (see Section 3.7.2), are expected to increase the competition in the market in the near future.

The main implications of competition in the cellular arena are price erosion, a higher churn rate (see Section 3.1.4), increase in the cost of enlisting and preserving subscribers, and the need to increase investment in infrastructure in order to be competitive.

Pelephone's assessments with regard to the effects of competition in the cellular segment, including the entry of more new operators into the market, are forward-looking information as defined in the Securities Law. The assessments are based on the structure of competition in the market, the effects of changes that have occurred in it in the past and the regulatory benefits that will be granted to new operators as far as known today. It is not certain how the entry of new operators or more intense competition will affect Pelephone. The assessment might not be realized, or realized significantly differently than foreseen, inter alia due to changes in the structure of competition, various regulatory initiatives, the benefits granted to new operators, and so on.

3.7.2 Regulatory moves and legislative amendments for increasing competition in the segment

Over the past few years, the Ministry of Communications has promoted various regulatory moves for increasing competition in the cellular market, which have impacted strongly on the structure of the market and the competition in it. Below is a description of the matter promoted by the Ministry in order to increase competition in the industry:

A. Adding an operator with infrastructure and sharing infrastructures

During 2011, a tender was issued for grant of frequencies and a license for cellular operators that own infrastructure. The tender was awarded to Mirs Communications Ltd. (part of the HOT-Mirs Group), and Golan Telecom Ltd. Under the tender conditions, the winners will be able to launch their activity after they have deployed a cellular network that initially covers 10% of the population of the State of Israel. Following this deployment, the new operators will be able to utilize the existing operator networks for a period of up to 7 years (with a possible extension based on approval for three more years), and based on the national roaming model.

According to the tender, Mirs Communications Ltd. will pay NIS 710 million and Golan Telecom Ltd. will pay NIS 360 million in license fees ("the Maximum License Fees") at the end of 5 years. The maximum license fees will be reduced by one seventh (1/7) (about 14.3%) for every percent (1%) market share accumulated in the private sector over a five-year period from the date of granting the license, so that if a New Operator manages to gain 7% of the private market, it will not pay any license fees.

To guarantee payment of the license fee, the New Operators provided bank guarantees in favor of the Ministry of Communications for the amount of the maximum license fees.

In July 2011, the Ministry of Communications issued a press release listing the main recommendations of the inter-ministerial committee on "the sharing of infrastructures in the cellular market". These are the key recommendations:

    1. A model of forced sharing of sites will be defined, giving preference to the possibility of involving the new operators.
    1. Obtaining a permit to set up a site will be conditional on a proposal for cooperation for all operators.
    1. The operators will be obligated to erect sites that facilitate sharing with up to four participants.
    1. All the components and infrastructures used for broadcasting from the facility will be shared, excluding active designated equipment (radio equipment).
    1. With respect to sharing on a new site, all the costs of the site (recurring and non-recurring) will be divided equally among all the participants, and regarding an existing site, the on-going costs will be divided equally among the participants, and in addition non-recurring costs in respect of adjustment only, arising from the new participants' involvement in the site, will be divided among them.
    1. All license holders will be encouraged and obligated to reduce the number of unshared sites each year.

Implementation of the recommendations requires them to be written into the legislation. Implementation of the recommendations imposes significant restrictions on Pelephone's ability to spread its network.

Pelephone has written to the State Attorney, submitting its reservations to the aforesaid recommendations. These reservations focus on the requirement to reduce the number of existing sites that are not shared and the economic model for the sharing of costs, whereby new participants in existing sites will only be required to bear their share of the "adjustment costs" and not the full costs of erecting the site.

Domestic roaming agreements

In November 2011, Pelephone signed an agreement with Mirs Communications Ltd. ("Mirs") in which Mirs will acquire from Pelephone (exclusively), for its subscribers, domestic roaming services on Pelephone's UMTS/HSPA network and the parties will cooperate on the sites. The agreement is until December 31, 2014 and is subject to approval from the Antitrust Commissioner (insofar as it is required). The necessary applications have been made to the Antitrust Authority.

In October 2011, Cellcom announced that it had signed a domestic roaming services agreement and agreement to share infrastructures with Golan Telecom Ltd.

Pelphone expects the new cellular networks of Mirs and Golan Telecom to begin operating during the course of 2012, further intensifying competition in the cellular market.

Pelephone's estimates concerning the effect of the entry of cellular operators that own infrastructure in the cellular market and the timing of this entry are forwardlooking information, as defined in the Securities Law. These estimate are based on the structure of competition in the market and the regulations that are expected to apply to the New Operators, as such regulation is known today. There is no certainty regarding how the entry of the New Operators will actually affect competition. These estimates may not materialize or may materialize in a manner materially different from that forecast, in part due to changes in the structure of the competition in this sector and changes in regulations that apply to the New Operators.

B. Mobile Virtual Network Operator – MVNO

An MVNO is a cellular operator that does not own a cellular infrastructure and uses the network of another cellular operator to provide its customers with the service, where the extent of use of the resources of the existing operator can vary among MVNOs. The Ministry of Communications has currently completed its policy on MVNO and granted licenses to eight companies. Additional applications were for licenses submitted to the Ministry by various entities.

At the date of this report, Rami Levy Communication Ltd. is the only active virtual operator utilizing Pelephone's network, based on the agreement between the companies.

Pelephone believes that while the entry of MVNOs will increase competition in the cellular market (see Section 3.7.1), if it enters into agreements with other MVNOs, it will benefit from an additional source of income.

Pelephone's assessments with regard to the effects of the entry of MVNOs into the cellular market are forward-looking information as defined in the Securities Law. The assessments are based on the structure of competition in the market, the effects of changes that have occurred in it in the past and the regulation that will apply to MVNOs as far as known today. It is not certain how the entry of MVNOs will be felt in practice. The assessment might not be realized, or realized significantly differently than foreseen, inter alia due to changes in the structure of competition, and changes in the regulation applicable to MVNOs.

C. Separation of cellular Internet infrastructures and the ISP

At a hearing in August 2009, the Ministry of Communications sought ways to separate the provision of access to broadband infrastructure from connection to the Internet (ISP), similar to the separation in the fixed-line network. Pelephone currently provides the two arms of this service in the manner accepted all over the world. At the date of this report, no progress has been made on the subject since the hearing.

D. Increased competition and the removal of barriers to switching among operators

Reform of exit penalties – In an amendment to the Communications Law made as part of the Arrangements Law, commencing February 1, 2011, the amount that can be collected from a cellular subscriber in respect of termination of the agreement before the end of the commitment period was limited to 8% of the average monthly bill for services consumed during the term of the agreement to the date of its cancellation, multiplied by the number of months remaining to the end of the commitment. The amendment applies for all customers except those with more than 50 lines and who entered into an agreement with the operator before January 1, 2011, and those with more than 100 lines who entered into an agreement with the operator after January 1, 2011. The amendment also prohibits the operator, upon cancellation of the agreement by the subscriber, from demanding immediate repayment of the balance of the subscriber's payments for terminal equipment it purchased. The limitation of these penalties led to further easement of the barriers to switching operators and to increased competition, reflected in a rise in the number of subscribers who sign up but also an increase in the churn rate. Pelephone estimates that ease of switching between the companies will be reflected in a rise in the number of subscribers who sign up but also a rise in the churn rate, which in turn will lead to a need for retention activities that erodes revenues from customers. On the effects of a rise in the churn rate, see Section 3.1.4.

In March 2012, the Knesset Economic Affairs Committee approved a bill whereby exit penalties for new customers will be completely eliminated. According to the bill, elimination of the exit fees will apply to private customers and to business customers that hold up to 100 phone lines. The bill passed its first reading and is due to be presented for the second and third readings in March 2012. Elimination of the fees is expected to take effect immediately after the law is approved and will apply to subscribers who entered into agreement with the cellular operator from November 1, 2011. Regarding the calculation of exit fees for customers who entered into agreement with an operator before the new law takes effect, the rule defined in the Arrangements Law, specified above, will apply.

Pelephone believes that the total elimination of exit penalties, should it come about, will not significantly affect the market beyond the impact arising from the restrictions on exit fees that were introduced at the beginning of 2011, as noted above.

Pelephone's assessments with regard to the effects of cancelling exit penalties and the date of applicability are forward-looking information as defined in the Securities Law. The assessments are based on the structure of competition in the market and legislative procedures. It is not certain how cancellation of the penalties will be felt in practice. The assessment might not be realized, or realized significantly differently than foreseen, inter alia due to changes in the bill and the structure of competition in the segment.

Network neutrality – Under the Arrangements Law, a license-holder may not restrict or block the following, including by way of setting tariffs (but excluding cases in which the Minister of Communications has granted permission or it was specifically requested by a subscriber or group of subscribers): (1) the use of any service or application provided over the Internet; (2) features or characteristics of cellular terminal equipment; (3) the use of cellular terminal equipment in any public telecommunications network.

Severing the connection between the sales of terminal equipment and the sale of cellular services – As part of the bill to abolish exit penalties, as specified in this section, in March 2012 the Knesset Economic Affairs Committee approved a further amendment to the Communications Law, whereby a cellular operator will be prohibited from giving a subscriber any benefit or discount on the cellular services that is dependent on the type of terminal equipment in the subscriber's possession. According to the bill, the amendment will take effect commencing January 2013, and the Minister of Communications has the power to postpone the onset to a later date. The bill is due to pass the second and third readings in March 2012 (see also Section 3.2.1).

Other legislative amendments – Commencing in 2011, terminal equipment that is locked for use by a specific cellular network may no longer be sold. For customers who entered into an agreement with an operator before January 1, 2011, the Arrangements Law states that no payment will be collected from them by the operator for opening a locked SIM card (to enable them to use the terminal equipment they purchased from one operator when they switch to another operator). The law also contains provisions for liberalization in the importing of terminal equipment – under the amendment, an entity trading in cellular terminal equipment who meets the terms laid down by the Minister of Communications, is exempt from a special license for such trading.

3.7.3 Positive and negative factors that affect Pelephone's competitive status

A. Positive factors

    1. A high quality cellular network with extensive deployment.
    1. A high-speed, advanced cellular network.
    1. A service array and diverse service interfaces for the customer, enabling a high grade of customer service.
    1. A wide distribution array that is skilled in providing appropriate solutions for every type of customer, with a skilled staff.
    1. Strong capital structure and positive cash flow.

B. Negative factors

    1. As a subsidiary of Bezeq, Pelephone is subject to regulatory restrictions for entering other areas of operation and expanding its service bundle for customers regulations that do not apply to its competitors.
    1. Limitations of joint activities with Bezeq, including in the marketing of joint service bundles see Section 1.7.2.
    1. The frequencies available to Pelephone might not be suitable, in certain cases, to the application of technologies being developed in cellular technology. In view of these developments, this factor could impede Pelephone in applying new technologies, and could also impact adversely on its competitive status, taking into account other license-holders who might have different frequencies, some of which are likely to be suitable to those technologies, and difficulties involved in new frequency allocations (see Section 3.18.1B).
    1. Inferiority to competing networks in the pre-paid market (use of terminal equipment at lower cost), stemming from the absence of a range of low-cost terminal equipment that operates in the UMTS/HSPA network.

3.8 Seasonality

Pelephone's revenues and profitability were previously affected to a non-material extent by the seasons of the year. In the second and third quarters, revenues were typically higher than in the first and fourth quarters. In view of the shift to marketing packages that include fixed usage fees, there is no longer any seasonal effect.

3.9 Property, plant and equipment, and facilities

Pelephone's property, plant and equipment include infrastructure equipment of the core network, radio sites, electronic equipment, computers, vehicles, terminal equipment, office furniture and equipment, and improvements to leased premises.

3.9.1 Infrastructure

  • A. Pelephone currently operates communications networks in two main technologies:

    1. UMTS/HSPA, a digital technology based on the GSM standard. This technology is globally widespread, and enables subscriber identification and the provision of service by means of a SIM card, which can be transferred from one handset to another. Pelephone began to operate the UMTS/HSPA network in 2009 and in May 2010 an upgrade for UMTS/HSPA was launched – HSPA+. Among the advantages of this technology are its support for download speeds of up to 21 Mbps and upload speeds of up to 5.7 Mbps. In December 2011, the network was upgraded to a maximum download speed of 42 Mbps.
    1. CDMA digital technology, which is less widespread than UMTS/HSPA and in which subscriber identification is by the identification of details burned onto his terminal equipment rather than by means of a SIM card. The CDMA network was the Pelephone's only network until 2009 and it operates nationwide and enables speech, data communication and value added services.
  • B. The main advantages of the UMTS/HSPA network over the CDMA network are these: the ability to provide higher surfing speeds and therefore customer consumption of more advanced and diverse value added services; the ability to make roaming services more easily available to the consumer with advance terminal equipment, and the wide selection of advanced terminal equipment that supports the network (including support in Arabic and Russian).

  • C. Since the UMTS/HSAP network was launched, Pelephone is working to transfer existing subscribers from CDMA to UMTS/HSPA, and offers them an upgrade of their handsets to the new network. It is not increasing its investments in the CDMA network beyond the needs of current maintenance.

  • D. Engineering infrastructure such as buildings, masts and general infrastructure serve both the CDMA network and the UMTS/HSPA network. At the date of publication of this report, Pelephone's UMTS/HSPA infrastructure is based mainly on two switch farms and the CDMA network is based on three switch farms. The network centers are connected to about 2,100 sites.

  • E. In the years after the launch of the UMTS/HSPA network, Pelephone also expanded the network. In 2010 Pelephone expanded the network, gradually upgrading it to support a higher data communication capacity on HSPA+ technology. At the end of 2011, a new agreement was signed with Ericsson to significantly expand network capacity, mainly on sites in areas of heavy use. Investments in 2012 are projected to be current, including significant enlargement of network capacity, in an amount not materially different from 2011. Pelephone's assessment of investments in the network are forward-looking information as defined in the Securities Law, based on the company's work plans and its assessments of network investment needs. This forecast might not be realized, inter alia in circumstances of changes in the market situation in Israel and in demand for Pelephone's services, material changes in the costs of investing in the network or the pace of progress in the project.

3.9.2 Space used by Pelephone

Pelephone does not own spaces, and leases from others, including the Company, the areas it uses for its operations. Below is a description of the main areas used by Pelephone.

  • A. The areas referred to in Section 3.9.1 and used by Pelephone for setting up communications sites and network centers, are located all over the country and are leased for various periods (in many cases, for 5 years with an option to extend for another 5 years). Concerning the licensing of the sites, see Section 3.18.4
  • B. Some of the leased communications sites (see Section 3.18.4) are in Israel Lands Administration ("the Administration") areas. Pelephone entered into an agreement with the Administration to use land in those areas for the erection and operation of communications sites. Among other things, the agreement regulates payments to which the Administration is entitled for the period to December 31, 2008. At the end of the term of the agreement and in the event of its cancellation for causes listed in it, Pelephone must vacate the site. To the best of Pelephone's knowledge, the other cellular operators have a similar agreement with the Administration. The agreement was extended to December 31, 2009, and subsequently to December 31, 2010. At the date of this report Pelephone, and to the best of its knowledge, the other cellular operators are negotiating the extension of the agreement but it has not yet been renewed. If for any reason the agreement is not extended or renewed, Pelephone could suffer significant harm, inter alia since it would be limited in its ability to erect sites in Administration property. This assessment is forward-looking information as defined in the Securities Law, and might not be realized or only partially realized, depending, among other things, on the terms of the agreement with the Administration, if signed.
  • C. Pelephone's head office, which has been in Givatayim since 1997, covers an area of 17,800 sq.m.. In January 2010, Pelephone signed an agreement for the extension of the term of the lease to December 31, 2015, which includes an option for a further extension to November 2020.
  • D. For sales and services, Pelephone leases 58 service centers and points of sale all over the country.

E. Pelephone has other lease agreements for its warehouses (including a main logistics enter), offices, call centers, and three network centers.

3.10 Intangible assets

3.10.1 Licenses

For details about Pelephone's cellular license and its license to operate in the Administered Territories, see Section 3.18.2.

3.10.2 Right to use frequencies

Pelephone is entitled to use frequencies by power of the cellular license and the Telegraph Ordinance, in the 850 MHz range for the CDMA network, and in the 850 MHz and 2100 MHz ranges for the UMTS/HSPA network. For details about the scarcity of frequencies in Israel, see Section 3.18.1B. For details about exposure to disturbances in the frequency ranges used by Pelephone, see Section 3.24.3.

3.10.3 Trademarks

Pelephone has a number of registered trademarks, the main one being "Pelephone".

3.10.4 Customer base

Many of Pelephone's customers are committed, by power of agreements for receipt of Pelephone's services, to periods ranging from 18 and 36 months. Regarding limiting the exit penalties collected from cellular subscribers, see Section 3.7.2D.

3.10.5 Software, computerized systems and data banks

Pelephone uses software and computerized systems, some of which are under purchased licenses and of which were developed by Pelephone's information systems department. Many of these licenses are limited in time, and are periodically renewed. The main systems used by Pelephone are Oracle Application and an Amdocs billing system.

3.11 Human resources

3.11.1 Organizational structure

The organizations structure of Pelephone is shown in the diagram below:

3.11.2 Headcount

The table shows the number of employees61 at Pelephone, by organizational structure.

Department Number of employees
December 31,2011 December 31,2010
Management and HQ 279 269
Content and product marketing 96 93
Service – Private customers 2,206 2,432
Business customers 533 561
Operation and logistics 344 287
Engineering and information systems 583 605
Total 4,041 4,247

3.11.3 Training

Pelephone invests resources in professional training for the various types of employees and the areas in which they work. Training is mainly in sales and service, especially for the Service Department and private customers. Pelephone's training expenses in 2011 and 2010 were NIS 4.9 million and NIS 6 million respectively. The employee population serving as sales and service representatives and as telephone service attendants has a high turnover that necessitates constant investment in training new workers.

3.11.4 Reward plans for employees and managers

Pelephone customarily gives its employees and managers bonuses and incentive pay on a monthly, quarterly or annual basis, depending on the attainment of defined targets and on the type of work done by the employee.

On stock options plans for managers and senior employees in the Company and subsidiaries (including Pelephone) and Company phantom plans for senior managers in the Company and the subsidiaries (including Pelephone), see Note 26 to the 2011 Financials.

3.11.5 Employment contracts

All Pelephone employees are employed under standard personal agreements according to the professions and roles in which they are employed.

Most of Pelephone's employees are employed under monthly or hourly wage agreements. Most of the service and sales employees are shift workers who work part time and are employed on an hourly basis. Pelephone's other employees are employed under monthly agreements, except for certain positions held by employees on a global agreement. The advance notice period applicable to Pelephone employees is generally the period defined by law. A longer advance notice period applies to employees in management positions and positions of trust. The employment agreements include restrictions concerning confidentiality, non-competition, and intellectual property.

3.12 Suppliers

3.12.1 Suppliers of terminal equipment

Pelephone's stock of products includes various cellular handsets and accessories (such as laptop computers, batteries, hand-free devices, earphones, data cables, battery chargers and so on). Pelephone also maintains stocks of spare parts for its repair service, and stocks of used handsets.

61 The number of employees represents the number of positions calculated at Pelephone (total work hours divided by monthly work hours standard).

Pelephone purchases some of the terminal equipment and accessories from importers in Israel, and some it imports independently. The agreements with most of the suppliers are based on framework agreements that set out, among other things, the supplier's technical support for the terminal equipment it supplies, the availability of spare parts and the repair cycle time, and the supplier's liability for the products as required by law. Most of these agreements do not include an undertaking to purchase, which is made on a regular basis by means of purchase orders according to Pelephone's needs.

If an agreement with a particular supplier of terminal equipment is cancelled, Pelephone can increase the quantity purchased from other suppliers or purchase from a new supplier. If a supplier has to be replaced, that replacement will not be immediate and will require a special preparation period for purchasing spare parts and accessories, including the ability to repair all the types of malfunctions so that customers receive the service to which they are entitled. Replacement of a supplier involves additional exceptional costs because of the different equipment and a period of adjustment with the new supplier.

In May 2009, Pelephone signed an agreement with Apple Sales International ("the Manufacturer") for the purchase and distribution of iPhones in Israel. These handsets are a considerable part of the quantities of handsets sold by Pelephone and accordingly, Apple is considered a main supplier of Pelephone. In 2011, Pelephone's purchases from Apple accounted for 19% of its purchases from all its suppliers. Other than the above, the distribution of the purchase of terminal equipment among the suppliers is such that it does not create any significant dependence on a particular equipment supplier or model.

An agreement between Pelephone and Eurocom Cellular Communications Ltd, the Israeli distributor of Nokia terminal equipment,62 regulates the purchasing and supply relations of Nokia products to Pelephone and the maintenance service for those products, through December 31, 2012. The agreement was approved by the general meetings of Pelephone and of the Company, as a transaction in which the controlling shareholder in the Company has a personal interest. For details, see the amended transaction report and notice of convening a special general meeting, dated June 10, 2010, which is cited here by way of reference,

3.12.2 Added value service providers

Pelephone has agreements with content providers under which the content is provided, such as voice information, information by text message (SMS) or through the Pelephone portal, games, animation, ringtones, location services and content and rights to 3G broadcasts. As is customary in the industry, many of these agreements are based on an income distribution model between Pelephone and the content providers in respect of the services provided to customers Termination of an agreement with certain suppliers could cause delay in the provision of some of the services until an agreement is signed with a replacement provider.

3.12.3 Infrastructure suppliers

The infrastructure equipment needed for the UMTS/HSPA network is made by Ericsson, and for the CDMA network by Nortel and Motorola. Pelephone has long-term agreements for the maintenance, support and upgrading of software for the UMTS/HSPA network, and a maintenance agreement with Ericsson for the Nortel network. In the opinion of Pelephone, it could become dependent on Ericsson in connection with support for this network. Pelephone maintains the Motorola equipment independently, In addition, the cellular network uses transmission, for which the Company is Pelephone's main supplier.

3.13 Working capital

3.13.1 Inventory policy

Pelephone's inventory consists mainly of cellular terminal equipment (new and used), and numerous accessories (batteries, hand-free devices, earphones and the like), as well as a stock of spare parts.

62 Eurocom Cellular Communications is a company indirectly controlled by Mr. Shaul Elovitz, the controlling shareholder (indirectly) in the Company.

The period for holding inventory is derived from Pelephone's service policy and from selling needs. These needs require that inventory be held for one to three months, depending on the types of items. At the end of 2011, stock levels at Pelephone amounted to NIS 162 million.

3.13.2 Returns policy for purchased terminal equipment

Handsets can be returned in accordance with the provisions of law (se Section 3.18.1E).

3.13.3 Policy for product warranty

Pelephone provides service, warranty and maintenance for terminal equipment in accordance with the level of repair service to which the customer is subscribed and in accordance with the provisions of the law.

3.13.4 Credit policy

Credit in handset sales transactions – Pelephone grants most of its customers who purchase cellular handsets subject to limitations based on parameters set by the Company), an option to divide the payments of up to 36 equal installments.

To reduce exposure that may result from extending credit to its customers, Pelephone examines the financial reliability of customers (based on defined parameters) and determines limits to the level of credit given to customers.

Credit by monthly debit for cellular services – Pelephone customers are debited once a month in debit cycles made on various days in the month, for conusmption of the services consumed in the previous month.

From most of its suppliers, Pelephone receives credit for a period ranging from 30 days to ECM + 92 days.

Average customer and supplier credit in 2011:

Credit in Average
NIS millions credit days
Customers – sales of terminal equipment* 2,273 374
Customers – services* 707 61
Suppliers 608 46

* Net of doubtful debts.

3.14 Investment in affiliates and in a partnership

Pelephone has no operational investments in affiliates or active partnerships.

3.15 Financing

3.15.1 General

Pelephone's operations are financed out of cash flow from operating activities. It has long-term loans from banks, private (non-tradable) debentures, and loans received from the Company.

The average effective interest rate in 2011 for Pelephone's loans:

Average Effective
Currency or linkage interest rate interest rate
4.57%
4.68%
4.00%
NIS fixed interest 6.00% 6.00%
136486290452 CPI-linked NISCPI-linked NISCPI-linked NIS 4.51%4.63%4.00%

In 2011, a new long-term loan of NIS 450 million and a short-term loan of NIS 280 million were received from the Company, and repayment of loans and debentures amounted to NIS 182 million.

3.15.2 Restrictions

A. Undertakings towards banks

As part of the arrangements in connection with banks in Israel providing it with credit, Pelephone made an irrevocable undertaking to those banks to comply with financial covenants, mainly these:

    1. Pelephone's total debt will not exceed three times its equity.
    1. If its debt exceed 2.5 times its equity and for as long as they do so, Pelephone will not distribute dividends and will not pay management fees to the shareholders. If Pelephone violates this undertaking, it must pay the bank, within 120 days from the demand, the entire credit facility provided at that date by the bank, or alternatively, it must remedy the violation by increasing its equity or repaying its debt so that the ratio is maintained.
    1. Total debt should not exceed NIS 3.8 billion (linked to the known CPI in January 2002). The amount of the debt will be reviewed once every quarter as appears in the reviewed financial statements.
    1. No fixed or floating charge can be imposed in any shape or form and of any type or rank, on Pelephone's assets unless it obtains the banks' prior written consent.
    1. No security or charge on Pelephone's assets or guarantee to secure credit for the shareholders, can be provided for Pelephone's shareholders or any third party, without the prior written consent of the banks.
    1. No loans or credit can be provided for Pelephone's shareholders, except for the parent Bezeq, without the prior written consent of the bank, and provided that the ratio of its debts does not exceed 2.5 times its equity.
    1. Undertaking to a particular bank In addition to these covenants, Pelephone undertook to ensure that the cumulative amount of all its debts and liabilities towards a particular bank does not exceed at any time a sum equal to 40% of all its debts to financial entities, including debenture-holders.

Pursuant to legal position 104-15 of the Securities Authority from October 30, 2011, hereunder are further disclosures concerning compliance with financial covenants of reportable credit:

Binding financial covenants At December31, 2011 At December31, 2010 Maximum ratiorequired
Total debts not to exceed equity x 3 0.70 0.66 3.00
Total debts not to exceed NIS 3.8 billion (linked to CPI known in January 2002. On Dec. 31, 2011, debt is
NIS 4.81 billion. 2.22 1.96 4.81
Undertaking to a certain bank that debts to it will not exceed 40% of Pelephone's total cumulative debts
to financial entities, including debenture holders 13.6% 13.4% 40%

B. Immediate repayment of a loan

The bank financing agreements include standard causes for immediate repayment of the loan, among them cases of insolvency proceedings, merger or change of control without the lender's approval, or a cross-default event.

C. Issuance of debentures

In 2004-2005, Pelephone issued three series of CPI-linked debentures by way of a private placement to institutional investors, in a total amount of NIS 1,133 million par value, in consideration of their par value.

When the debentures were issued, deeds of trust were signed with the Union Bank Nominees Company Ltd., which served as trustee for the debenture holders through May 15, 2010. From that date onwards, Clal Finance Trusts 2007 Ltd. has served as the trustee. The debentures are not secured by a charge, and the terms of the negative pledge and Pelephone's financial covenants towards the banking system in Israel apply also to the debenture-holders (see sub-section A above). The deed of trust includes standard causes for immediate repayment of the debentures, including insolvency proceedings or violation.

D. At December 31, 2011, Pelephone is in compliance with its undertakings towards the banks and the debenture-holders.

For additional information about the composition of the loans and debentures, their terms and maturity dates, in the reporting period, see Note 13 to the 2011 Financials.

3.15.3 Credit facilities

At December 31, 2011, Pelephone has no approved credit facilities at banks.

3.15.4 Guarantees and charges

See Note19 to the 2011 Financials.

3.15.5 Credit rating

For issuances of debentures (see Section 3.15.2C), Pelephone was rated AA- by Midroog.

At the date of this report, Pelephone and its debentures are rated ilAA+ by Maalot, based on an assessment that Pelephone is a strong core holding in Bezeq Group.

In December 2010, S&P Maalot, which rates Pelephone's debentures, announced that it was transferring Pelephone's local debentures to CreditWatch with negative outlook, i.e. a rating of ilAA+ (AA+), due to the Company's announcement of a capital reduction of NIS 3 billion by way of a special dividend and/or a buy-back of shares.

In February 2011, S&P Maalot announced the removal of Pelephone's debentures from CreditWatch, and ratified a rating of ilAA+ with negative outlook.

3.15.6 Pelephone' assessment for raising capital and its sources

Pelephone expects to repay approximately NIS 509 million of its loans during 2012, of which NIS 331 million was received from the Company, and plans further (current) investments in property, plant and equipment (see Section 3.9.1). Pelephone expects that it will need to raise capital in 2012 for its current operations.

3.16 Taxation

See Note 8 to the 2011 Financials.

3.17 Environmental risks and their management

3.17.1 Statutory provisions relating to the environment and applicable to Pelephone's operations

The broadcasting sites used by Pelephone are "sources of radiation" as defined in the Non-Ionizing Radiation Law. The erection and operation of these sites, excluding those listed in the Schedule to the law, requires a radiation permit.

The law lays down a two-step licensing mechanism: the applicant first requests a permit to construct a radiation source ("the Erection Permit"), which will be in effect for no more than three months and can be extended by the commissioner for up to nine months; and then a permit to operate the radiation source ("the Operation Permit"), which will be in effect for five years or as otherwise determined by the Minister for Protection of the Environment in cases or under circumstances determined by him, taking into consideration the type of radiation source or its location.

For the Erection Permit, by law, provision of the permit is contingent on an assessment of the maximum radiation levels to which human beings and the environment are expected to be exposed from the radiation source, once it is operated, including in the event of a malfunction, and on implementation of the measures needed to limit the exposure levels of human beings and the environment to the radiation expected from the radiation source once it is operated, including implementation of technological means that are in use ("the Limiting Measures").

With regard to the Operation Permit, by law, grant of the permit is contingent on implementation of the Limiting Measures and to measuring the exposure levels of human beings and the environment to the radiation generated when operating the source of radiation, and the levels not exceeding the maximum exposure levels set by the Commissioner in the law. Furthermore, by law, grant of the Operation Permit is contingent on presentation of a license under the Communications Law and presentation of a permit pursuant to the Planning and Construction Law except when a building permit is not required, in which case the law directs that the applicant submit a statement to the local committee specifying the reasons that a building permit is not required for the source of radiation. If the local council engineer or district planner does not object to granting the Operation Permit within 21 days from the day the statement is submitted, the applicant must submit an additional statement stating that the aforementioned period has passed and no such objection has been made.

The law includes a punitive chapter under which, inter alia, the construction or operation of a source of radiation in contravention of the provisions of the permit and the construction or operation of a source of radiation without a permit, after having been warned in writing by the Commissioner, are strict liability offenses.

A small number of city engineers have acted according to the mechanism provided in the law and have announced that in their option, a particular access facility requires a building permit, and have objected to the grant an Operation Permit for that facility.

The law also indirectly amends the Planning and Construction Law, and provides that a building permit for a cellular broadcasting facility is contingent on the deposit of an indemnity note in respect of claims for compensation pursuant to Section 197 of the Planning and Construction Law, providing that such a claim is in accordance with the directives of the National Council.

The Minister for Protection of the Environment also promulgated regulations pursuant to the Non-Ionizing Radiation Law ("the Regulations") that address issues such as fees for permits, the method of measuring radiation, etc.

It should be noted that regulation of the maximum permissible human exposure levels to radiation from a source of radiation and the safety ranges from communication broadcasting installations, including a limit on the placing of radiation masts on roof terraces, is still making its way through the Knesset's interior Committee for Environmental Quality, as part of a proposed amendment to the regulations which was accompanied by disagreements between the government ministries.

In January 2009, the Radiation Supervisor at the Ministry for Protection of the Environment published guidelines regarding safety ranges and maximum permitted exposure levels with respect to radio frequency radiation, including from cellular aerials.

A discussion by the Interior Committee for Environmental Quality on May 4, 2011 resolved to ask the Minister for Protection of the Environment to delete from the proposed wording of the regulations, the instruction that makes a distinction between a balcony and a roof terrace regarding the prohibition on erecting and operating a source of radiation. The Minister for Protection of the Environment replied to the committee chair that his ministry cannot agree to the request. In view of the above, promulgation of the regulations has been delayed.

The drawn-out promulgation of the regulations required by Non-Ionizing Radiation Law also led to a petition to the Supreme Court, under which an order nisiwas issued on June 27, 2010 ordering the Minister for Protection of the Environment and the Minister of Communications to explain why the proposed regulations should not be submitted immediately for approval by the Knesset's internal committee for environmental quality. On October 20, 2010 the proposed wording of the regulations was placed before the committee. On January 18, 2011 the committee held a discussion of the request from the Minister for Protection of the Environment to approve the regulations which up to that date had not been approved. On February 7, 2011 a decision in the matter of the above-mentioned petition was handed down whereby there was no longer justification for the petition and it should be struck out.

On May 31, 2011, the World Health Organization's International Agency for Research on Cancer (IARC) published an announcement to the effect that radiofrequency electromagnetic fields associated with the use of mobile phones may be carcinogenic to humans (Group 2B).

In this instance, it should be noted that from time to time, various documents are published on the website of the Ministry for Protection of the Environment at :www.sviva.gov.il, and on the website of the World Health Organization www.who.int.

As part of the policy of the Ministry for Protection of the Environment to increase its law enforcement capabilities, commencing on August 25, 2010 the ministry embarked on a pilot project which entailed the continuous supervision and monitoring of broadcasting centers. This is not external monitoring of the strength of the radiation emitted by the radio broadcasts from the base sites, but, using computer recordings from the control system in the broadcasting sites and examining them to verify the relevant broadcasting data in accordance with the system. In this context, the Minister for Protection of the Environment announced on August 22, 2010 the addition of two conditions to Pelephone's erection and operation permits whereby, inter alia, a continuous real-time computer report of all the parameters setting the radiation level created during operation of the radiation source should be sent to the Radiation Supervisor and disruptions in the operation of the software and the transfer of data to the Ministry for Protection of the Environment are prohibited. It is noted that the supervision and monitoring system recently stopped being a pilot and became fully operational, with the publication of the enforcement procedures for offenses against the Non-Ionizing Radiation Law, by the Ministry for Protection of the Environment.

Cellular services are provided by means of a cellular phone which emits non-ionizing radiation (also known as electromagnetic radiation). Consumer Protection Regulations (Information regarding Non-Ionizing Radiation from a Cellular Telephone) 2002, specify the maximum permitted radiation level for a cellular phone measured in units of Specific Absorption Rate (SAR) and informing Pelephone's customers accordingly. As far as Pelephone is aware, all the cellular phones that it markets comply with the relevant SAR standards. See also Section 3.24.2E.

3.17.2 Legal proceedings

For details of material legal proceedings allegedly relating, according to a claim made by the plaintiffs, to topics linked with electromagnetic radiation, see Sections 3.21.1.C, 3.21.1F, 3.21.1.G. It should be noted that Pelephone's existing insurance policies do not cover electromagnetic radiation damage. In view of an explicit exclusion in the terms of the policy resulting from a global trend, it is difficult to buy significant insurance cover at a reasonable cost for this matter.

3.17.3 Pelephone's policy for environmental risk management

Pelephone conducts periodic radiation tests in order to ascertain its compliance with permitted operation standards and the standards of the International Radiation Protection Agency. These tests are outsourced and performed by companies authorized by the Ministry for Protection of the Environment. Pelephone invests an average of NIS 4.5 million per year in this operation. The radiation regulations will require payment of fees amounting to approximately NIS 4 million for the granting and renewal of the permits required under the Radiation Law.

Pelephone has an internal enforcement procedure for supervision of implementation of the provisions of the Non-Ionizing Radiation Law whereby a senior manager is responsible for this implementation. The purpose of the procedure is to assimilate the provisions of the law and limit the possibility of violation thereof.

Transparency for consumers

Pelephone is subject to relevant laws that define obligations to publicize and inform customers about the sources of the radiation that it operates and the mobile handsets that it supplies.

The Radiation Supervisor at the Ministry for Protection of the Environment publishes information on the ministry's website about active cellular broadcasting facilities and those that are under construction. The Ministry for Protection of the Environment continuously monitors the cellular broadcasting facilities that Pelephone erects and operates, as it does to the other operators.

On its website, Pelephone publishes information about radiation emitted from cellular phones and Ministry of Health regulations regarding preventive caution when using cellular phones.

3.18 Restrictions on and control of Pelephone's operations

3.18.1 Statutory limitations

A. Communications Law and the cellular license

Pelephone's provision of cellular services is subject to the provisions of the Communications Law and its regulations. For details of the cellular permit granted to Pelephone by power of the Communications Law, see Section 3.18.2.

The law qualifies the Director-General of the Ministry of Communications to impose financial sanctions for various breaches of the provisions of the law and ordinances and provisions by virtue thereof, and for breaches of the terms of the permit. On the government law memorandum from 2011 – amendment to the Communications Law on the subject of financial sanctions, see Section 1.7.3F.

B. Wireless Telegraph Ordinance

The Wireless Telegraph Ordinance regulates the use of the electromagnetic spectrum, and applies, inter alia*,* to the Company's use of radio frequencies, as part of its infrastructure. Under the Telegraph Ordinance, the establishment and operation of a system using radio frequencies requires a license, and the use of radio frequencies requires designation and allocation of a suitable frequency. The Telegraph Ordinance imposes license fees and fees for designation and allocation of frequencies.

For several years, the Government has been coping with the existing shortage of radio frequencies for public use in Israel (inter alia, due to the allocation of a great many frequencies for security uses), by limiting the number of licenses issued for the use of frequencies, on the one hand, while increasing fees payable in respect of the allocation of frequencies on the other. The shortage of frequencies is also liable to cause difficulties in implementing certain technologies (e.g. advanced technological infrastructures such as LTE – see Section 3.1.5A).

For the allocation of radio frequencies to Pelephone, see Section 3.10.2.

In July 2011, the Ministry of Communications refunded NIS 41.4 million to Pelephone in respect of frequency fees that it had overpaid during 2008, while exercising the right to use 3-G frequencies. When utilizing this right, Pelephone was required to pay the frequencies fee for the period from 2003 until the date on which it exercised its right – i.e. 2008. The Ministry of Communications based the charge on the maximum frequency tariff prescribed in the regulations, as of 2003. During the course of legal action taken by Cellcom and Partner, it was determined that the Ministry of Communications must charge the companies a reduced tariff, gradually increasing from year to year, and charge the maximum tariff only from the fifth year (2008). This amount includes interest and linkage differences in the amount of NIS 5.4 million that were credited to the Income Statement as financing income, and the remainder, deducted from the intangible asset.

C. Arrangements Law

The Arrangements Law for 2011 and 2012 was approved by the Knesset in December 2010 and it amended various laws and stipulated additional provisions relating inter alia to the Communications Law and the Wireless Telegraph Ordinance. Most of the amendments linked to Pelephone's operations are provisions regarding domestic roaming services, a restriction on the exit fee a cellular carrier may collect from subscribers, network neutrality, relaxations on the import of terminal equipment and restrictions on payment for SIM card locking (see Section 3.7..2).

D. Installations emitting electromagnetic radiation – See Section 3.17.

E. Consumer Protection Law

During the course of its operations, Pelephone is subject to the Consumer Protection Law which regulates the obligations of an operator vis-à-vis consumers.

F. Change in interconnect fees (call completion fees)

For details of a significant reduction in the interconnect fees paid to the cellular operator, see Section 1.7.3C.

3.18.2 Pelephone's cellular licenses

A. General

Pelephone's general license is valid until September 8, 2022.63

Likewise, in April 2001, the Civil Administration for the Administered Territories granted Pelephone a general license for the provision of cellular services in the Administered Territories. The license is valid until October 30, 2012 and the provisions of the general license granted to Pelephone by the Ministry of Communications are applicable to it.

The following are the main provisions of Pelephone's cellular license:

    1. Under certain circumstances, the Minister is entitled to modify, restrict or suspend the terms of the license, and in certain instances to even revoke it.
    1. The license is non-transferable, and it contains restrictions on the acquisition or transfer (including by way of a charge), directly or indirectly, of control or of 10% or more of any means of control in Pelephone, including an encumbrance on said means of control, unless the Minister has given his consent beforehand.
    1. Pelephone is obliged to provide an interconnect service under equal terms to all other operators and it shall refrain from any discrimination in the implementation thereof.
    1. Pelephone must refrain from preference in the provision of infrastructure services to a licensee a company with an interest (as defined in the license) over another licensee.
    1. Pelephone is not entitled to sell, lease or mortgage any of the assets used for the implementation of the license without the consent of the Minister of Communications, except for certain deviations stipulated in the license (see also Note 19.5 to the 2011 Financials):
    1. In times of emergency, whoever is statutorily competent shall have the authority to issue Pelephone with certain instructions on its mode of operation and/or manner of provision of services.
    1. The license sets forth the types of payments that Pelephone can collect from its subscribers for cellular services, mechanisms for setting tariffs, reports that Pelephone must submit to the Ministry of Communications and also the duty of serving notice to the Ministry of Communications prior to modifying tariffs. The license also determines the Minister's power to intervene in tariffs, in certain cases.

63 The text of Pelephone's cellular license is published on the website of the Ministry of Communicationswww.moc.gov.il.

    1. The license commits Pelephone to a minimal standard of service, including setting up of service call centers, the determination of a maximum period for repair of malfunctions, an accounts collection procedure and protection of the privacy of the recipient of the service.
    1. To secure Pelephone's undertakings and to compensate and indemnify the State of Israel for any damage caused by acts committed by Pelephone, Pelephone is required to furnish a bank guarantee for USD 10 million. The license determines the instances in which such guarantee may be forfeited.

B. Changes in Pelephone's license

As noted, the Minister is authorized to amend, add to or detract from the conditions of the license. In December 2010 the Ministry of Communications published wideranging amendments to the cellular licenses relating to a variety of consumer issues. Following are the main amendments which have a significant effect on Pelephone's operations:

    1. Receipt of explicit consent from content consumers by means of signature on a service access form. Pursuant to the amendment, new subscribers who fail to note their selection on the form and existing subscribers who have not responded to the form by December 2011, will be blocked by the licensee from receiving content services. This amendment requires that the Company initiate contact with its subscribers in order to receive their signatures on the form. The amendment is likely to have a detrimental effect on service to subscribers who do not manage to sign the form and to harm the Company's revenues accordingly.
    1. Addition of a separate page with the main details of the transaction for the cellular agreement, to be signed by the customer.
    1. Determination of a minimum period of 10 days between the invoice issue date and the actual date on which the customer is debited.
    1. Changes in the customer credit process which determines a rigid period from the date when a customer requests the credit until Pelephone finishes handling the customer's request, and payment of interest and linkage differences.
    1. Addition of the obligation to actively notify customers regarding their package usage.

3.18.3 Royalties

Pelephone pays royalties to the State of Israel out of its revenues which are liable for royalties pursuant to the Royalties Regulations. For details of an increase in the royalties' percentage, see Section 1.7.3C.

For 2011, Pelephone paid approximately NIS 48 million as royalties on its current operations in that year. That same year it paid 1.75% of its liable revenues as royalties. In 2010 Pelephone paid approximately NIS 31 million as royalties in respect of its operating activities in that year, when the percentage of royalties amounted to 1% of its liable revenues. Pelephone also paid royalties alloted against it for prior years (see Section 3.21.1A).

3.18.4 Site construction licensing

Pelephone's cellular service is provided, inter alia, through cellular sites spread over Israel in accordance with engineering requirements. The constant need to upgrade and improve the quality of the cellular services necessitates setting up cellular sites, configuration changes and changes in existing antenna systems.

Pelephone deploys two main types of broadcasting sites and in two tracks: macro sites that require a building permit from planning and construction committees (see reference to NOP 36) and wireless access devices ("access devices"), which are exempt from a building permit in accordance with Section 27 of the Communications Law and Section 266(C) of the Planning and Construction Law, 1965 "(the Exemption Provision").

Building permits by power of NOP 36

Licensing the construction of cellular broadcasting sites that require building permits is governed by NOP 36, which came into force in 2002.

The NOP 36 licensing process requires, inter alia, obtaining a number of approvals from government authorities and regulators, including: (a) approval for construction and operation from the Ministry for Protection of the Environment (see Section 3.17.1); (b) approval of the Civil Aviation Administration in some cases; and (c) approval of the Israel Defense Forces.

In addition, under the law, a condition for licensing the construction of a cellular broadcasting facility is that entities requesting permits submit an indemnity note to the local council relating to claims for compensation in respect of impairment of value pursuant to Section 197 of the Planning and Construction Law, and the indemnity will be a full indemnity (100%). At the date of this update, Pelephone has deposited 234 indemnity notes with various local councils in accordance with the law.

Despite NOP 36 in its existing format, Pelephone (and its competitors) encounter difficulties in obtaining some of the required approvals, and in particular approvals from planning and construction authorities.

At the same time, criticism has been leveled at NOP 36 by various entities (including the argument that it is not applicable to 3G frequencies), which has led to a proposal to amend NOP 36 in a number of rounds ("the Proposed New NOP 36A").

If it takes effect, the wording of the Proposed New NOP 36A/1 will replace the current NOP 36. The new version is stringent and burdensome compared to the current version, and will complicate and impede the process of obtaining building permits for cellular sites. The amended NOP 36 is currently pending government approval.

At the date of preparing the report, Pelephone is aware of an initiative to appoint a joint technical consultant to the Ministry of the Interior and the Ministry of Communications to help review the issue of the new NOP 36/A proposal and the possible deployment of broadcasting facilities.

Access devices exempt from building permits

The second track under which Pelephone sets up broadcasting sites is the access device track. Access devices require specific radiation permits according to the Radiation Law but are exempt from a building permit if they are constructed pursuant to the conditions provided in the Exemption Provision.

Some local authorities have disputed the applicability of the Exemption Order to access devices of a cellular network and its use. Pelephone's position on the applicability of the exemption was accepted in a number of rulings and decisions by local affairs courts and the use of such facilities and the supporting equipment was approved. One decision in the same instance gave an opposite ruling. Appeals have been filed for some of these rulings and decisions, some of which are still pending before the Supreme Court.

On September 9, 2009, the Attorney General summarized his position on the legal issue of access devices whereby the frequencies regulations for access devices which contain the exemption from a building permit for wireless access devices as prescribed in Section 266C of the Building and Planning Law, were duly promulgated by authority and by law. Nevertheless, the Attorney General determined that in view of the legal and factual changes which have taken place over the years since the regulations were promulgated, and in view of their importance, which were discussed and clarified during the team's deliberations and in its report, the arrangement in its present format does not properly balance the interest of efficiency and competition with the interests embodied in the Building and Planning Law. The Attorney General further stipulated that the Ministries of the Interior and Communications shall, by the end of October 2009, file amendments which will prescribe conditions limiting and restricting the applicability of the exemption from a building permit and use of that facility.

On June 16, 2009, the Forum for Cellular Sanity and others filed a petition (this petition was preceded by another petition to local government from July 2008 which centered on the issue of access devices) to the High Court of Justice ("HCJ") for an order nisito instruct the Attorney General to explain, inter alia, why the State Prosecutor's response regarding Pelephone's application for permission to appeal must not be withdrawn, and to explain why the enforcement instructions issued to the urban claimants by the Attorney General should not be cancelled, whereby indictments are not to be filed or administrative demolition orders to be issued in respect of the erection and operation of cellular access devices without building permits.

On September 9, 2010, an update notice was sent by the State to the HCJ whereby on September 7, 2010 the Minister of the Interior sent a draft of the Planning and Construction (Installation of a Cellular Wireless Communication Access Device) Regulations, 2010 ("the Access Device Regulations") for approval to the Knesset Economics Committee. The proposed Access Device Regulations determine highly restrictive conditions for application of the exemption from a building permit for a wireless access device.

In a later update notice sent by the State to the HCJ on September 15, 2010, the State announced that the Attorney General believes, inter alia, that due to the delay in presenting the Access Device Regulations for additional discussion and approval by the Economics Committee, instead of an interim order, a temporary order should be granted for the petitions which will ban the construction, with an exemption from a building permit, of additional wireless access devices used by the cellular licensees to provide cellular services, until the promulgation of access device regulations and until the validation of the basic arrangement stipulated therein. The Attorney General also clarified that the basic arrangement in the access device regulations reflects the desired balance between all the various considerations relevant to the matter and in light of this, if the access device regulations are approved and promulgated and the basic arrangement determined therein takes effect, he believes the HCJ will have no grounds for intervention to include the cellular frequency sector in the access device frequency regulations.

In view of the aforesaid, on September 16, 2010 the HCJ handed down a temporary injunction as requested in the notice of the Attorney General to the government dated September 15, 2010, and it was stipulated that the injunction would be valid until validation of the arrangement determined in the draft access device regulations or until otherwise decided. On February 16, 2011 the HCJ qualified the temporary injunction so as to permit the cellular companies to exchange access devices which were no longer used or which were not in working order, subject to the terms laid down in the HCJ ruling. The temporary order remains in place.

On April 13, 2011, the State submitted a further announcement to HCJ whereby on April 11, 2011, the Tendering Committee announced the two winners of the tender for new cellular operators in Israel. On August 30, 2011, the State submitted a further revised announcement to HCJ, according to which, inter alia, the Attorney General is of the opinion that a decision should be made that the temporary injunction should be restricted under certain conditions to a pre-defined period, until July 31, 2012, with respect to the new operators only. In view of the foregoing, on September 6, 2011, HCJ qualified the temporary injunction it had issued consistent with the conditions put forward by the Attorney General in his response from August 30, 2011. On December 13, 2011, HCJ ruled that the qualifying period of the injunction with respect to Golan Telecom would be until November 6, 2012. A hearing of the petitions has been scheduled for May 23, 2012.Further to the above, it should be noted that on April 28, 2011, another application for an interim injunction was filed by the Forum for Cellular Sanity, asking to prohibit progress for the supply of Fourth Generation broadcasts until a public hearing has been held or a ruling has been handed down on the petition. On July 3, 2011, HCJ rejected the application on the grounds that the requested relief was too general and far reaching. On November 29, 2011, HCJ issued a ruling to the effect that the Attorney General must submit a further updated announcement by March 1, 2012.

Pelephone believes that if the access device regulations are approved as proposed, the option of using the exemption from the building permit track in order to erect cellular access devices will be restricted to a very significant degree. A restriction of this track, together with the proposed tightening of the terms for construction of base sites in the parallel Proposed New NOP 36A track are likely to lead to noticeable tightening at the level of the obstacles restricting the construction of new broadcasting sites and access devices and even to have an adverse effect on the quality of the cellular network.

Pelephone uses access devices to provide coverage and capacity to highly populated areas. Reducing or preventing use of the access devices track in a given geographical area may have an adverse effect on service in those areas. If it is legally required that sites in a given geographic area be simultaneously demolished, service in that area is liable to deteriorate until substitute broadcasting sites can be built. As at the date of this report, Pelephone operates 499 wireless access devices.

Summary: Pelephone's ability to maintain and preserve the quality of its cellular services as well as its coverage is based partly on its ability to construct cellular sites and install information equipment, including broadcasting sites. The difficulties encountered by Pelephone in obtaining the licenses and approvals required may have an adverse effect on the existing infrastructure, network performance and on the construction of the additional cellular sites required by the network.

Inability to resolve these issues in a timely manner is liable to prevent the achievement of the service quality targets laid down in the cellular license.

A few sites constructed years ago still lack approvals from the Civil Airport Administration and the IDF, even though applications for the approvals were submitted a long time ago. Furthermore, there are administrative or other delays in some of the building and planning committees in issuing building permits to sites. Pelephone is consequently operating a number of broadcasting sites before obtaining the requisite building permits. Applications for the building permits were submitted by Pelephone to the building and planning authorities and are at various stages of discussion or approval.

Construction of a broadcasting site without a building permit constitutes a breach of the law and in some cases it has led to the issuing of demolition orders of sites or the filing of indictments or instigation of civil proceedings against Pelephone and some of its officers.

At the reporting date Pelephone has succeeded in most of the above cases in refraining from demolition or delaying implementation of the demolition orders as part of arrangements made with the planning and building authorities in order to attempt to regulate the missing licensing. These arrangements did not require an admission of guilt and/or conviction of Pelephone's officers. Notwithstanding, there is no certainty that this situation will continue in future, or that there will be no further cases where demolition orders will be issued and indictments will be filed because of building permits, including against officers.

Like other cellular operators in Israel, Pelephone might be required to dismantle broadcasting sites before the requisite approvals and permits have been obtained, on the dates stipulated in the law. If it is legally required that sites in a given geographic area be simultaneously demolished, service in that area is liable to deteriorate until substitute broadcasting sites can be built

3.18.5 Antitrust

The document setting out the terms of the merger between Pelephone and the Company includes various restrictions as to cooperation between the companies which were updated in 2010 (see Section 2.16.8E).

3.18.6 Standards

Pelephone conducts routine durability and quality control tests of its facilities. The quality control and supervision do not detract from Pelephone's responsibility towards its customers for the quality of the services it provides.

Pelephone complies with the requirements of Israeli Standard ISO 9001, 2008 version for mobile radio telephone (cellular) services and it undergoes periodic inspections by the Standards Institute of Israel to confirm compliance with the standard. The current certification is valid until December 2013.

Once a year, an inspection is conducted to ensure that Pelephone's operations comply with the requirements of the standard. The last inspection was in December 2011, and was successful.

3.19 Substantial agreements

For undertakings to banks, see Section 3.15.2A.

For trust deeds signed with Union Bank Trust Co. Ltd. at the time of issue of debentures, see Section 3.15.2C.

For an agreement with Israel Lands Administration, which expired in December 2010, and the Company is negotiating its renewal, see Section 3.9.2.B.

For agreements with Apple and with Eurocom Cellular Communication, see Section 3.12.1.

3.20 Cooperation agreements

For cooperation agreements with content providers regarding value added services, see Section 3.12.2. For roaming agreements, see Section 3.2.1. For cooperation agreements with cellular operators (Mirs Communications Ltd. and Rami Levi Communications), see Section 3.7.2.

3.21 Legal proceedings

This annual statement contains references and/or updates to legal proceedings amounting to 5% and more of the Group's net profit from current operations (approximately NIS 130 million and more64) according to the Company's latest consolidated annual statements, and also legal proceedings where the amount claimed was not stated in the statement of claim unless it was a claim which apparently does not meet the above-mentioned quantitative criterion (that is, unless there are additional aspects and/or implications to the proceeding beyond the financial).

As part of its normal course of business legal claims have been filed against Pelephone, including applications for certification as a class action.

3.21.1 Pending legal proceedings

Following are details of the claims whose claimed amounts are material and claims which could have material implications for Pelephone's operations:

  • A. In December 2000, the State of Israel filed a claim with the District Court in respect of royalties allegedly owed for the period from January 1994 until February 1996. The amount being claimed is NIS 260 million, including principal, linkage differences and interest. In September 2010 a ruling was handed down against the Company which accepted some of the State's arguments. The amount the Company was obligated to pay amounted to approximately NIS 150 million, including principal, linkage differences and interest. It was paid in October 2010. Furthermore, in October 2010 Pelephone filed an appeal against the ruling in the Supreme Court.
  • B. In September 2001, a claim was filed at the Ramallah District Court by Paltel, the General Public Palestinian Communications Company Ltd., against Pelephone and another company.

The plaintiff alleges that inter alia, the defendants supply cellular communication services to the residents of the West Bank and the Gaza Strip, without a license, thereby violating various provisions of law and prejudicing the exclusive rights of the plaintiff.

The reliefs requested are a permanent judicial injunction preventing the defendants from providing communications services in the areas of the Palestinian National Authority, as well as a financial action for NIS 676 million from Pelephone alone.

At the date of closing this report, the process of serving the claim was halted by the Attorney General and notice by publication which had been sent by registered mail was returned through the Ministry of Justice.

64 In order to examine compliance of claim amounts with this bar, the amounts were linked to the CPI. The amounts noted in this section are the original amounts (without linkage differentials). For the matter of the bar, if similar proceedings are filed against a number of companies in the Group, the claim amount is likely to be examined cumulatively for all the proceedings together. Furthermore, it is clarified that if certain proceedings relate largely to shared legal or factual issues, or it is known that such issues are reviewed or considered together, then for setting the quantitative materiality bar as referred to in these sections, the amount involved is reviewed in all those proceedings together.

It should also be noted that Pelephone does not recognize the jurisdiction of the court in Ramallah.

Pelephone learnt that the Ramallah court may have given a decision in the claim.

According to the Emergency (Judea, Samaria and the Gaza Strip – Jurisdiction in offense and legal aid) (Territories of the Palestinian Authority – Legal Aid in Civil Matters) Order, 5759-1999, enforcement of decisions given by a court of the Palestinian Authority may only be executed if approved by the Commissioner for Legal Aid at the Ministry of Justice. Pelephone is of the opinion that such a decision – if given – was given without jurisdiction, was contrary to public order and contrary to the provisions of the interim agreement and the Extension of the Effect of the State of Emergency Regulations (Judea, Samaria and Gaza Strip –Jurisdiction in Offences and Legal Aid) Law, 5727-1967.

If an attempt is made to submit this decision for the approval of the Commissioner, or to enforce it in any other way whatsoever, Pelephone will act to prevent such approval and/or enforcement of the decision and/or execution proceedings or their voidance, for the reasons noted above, which were behind the Commissioner's decision to prevent the service of the claim on Pelephone from the outset, as well as that the fact of the claim being heard in the court in Ramallah without service of process in accordance with the Order and agreement, constitutes breach of the agreement and harms the sovereignty of Israel, and that any decision given in such a claim is without effect.

  • C. In December 2007, a claim was filed in the Tel Aviv District Court against Pelephone, Cellcom and Partner, together with a motion to certify it as a class action in the amount of NIS 1 billion. The claim relates to radiation damage from cellular antennae which were ostensibly erected unlawfully.
  • D. In July 2008, a claim was filed in the Tel Aviv District Court together with a motion to certify it as a class action. The total amount of the claim is NIS 240 million. The claim is for the refund of amounts which the plaintiffs allege was over-collected from Pelephone's subscribers, and is divided into three causes and three separate groups of plaintiffs:

First: an allegation that when making a "dial-on" call from the 144 information service (i.e. continuation of the call to the subscriber whose number was requested, without disconnecting the call), Pelephone charges for airtime also for the time until the called party answers, in ostensible violation of Pelephone's license. The amount claimed for this cause is approximately NIS 24 million.

Second: an allegation that the defendant (Pelephone) collects interest in arrears from a subscriber who is late in paying Pelephone, as well as "rescheduling" interest where payments are rescheduled, in ostensible violation of Pelephone's license. The amount claimed for this cause is approximately NIS 48 million.

Third: an allegation that Pelephone collects payment in respect of a standing order, handling fees for the voucher and commission for payment of a voucher at a service center, ostensibly in contravention of its license. The amount claimed for this cause is approximately NIS 168 million.

  • E. In March 2010 a claim was filed in the Tel Aviv District Court together with a motion to certify it as a class action. The total amount of the claim is approximately NIS 4.2 billion and the amount of the claim against Pelephone is NIS 2.1 billion. The applicants argue that Pelephone acts in contravention of its license and the law in that it does not purchase insurance covering its liability for bodily damage arising from exposure to cellular radiation. The application also includes relief requested for an order instructing Pelephone to take out such insurance.

  • F. In May 2010 a claim was filed in the Tel Aviv District Court together with a motion to certify it as a class action. The claim was filed against the four cellular companies (Pelephone, Partner, Cellcom and Mirs) where the amount of the claim against each of Pelephone, Partner and Cellcom is NIS 3.68 billion and the total amount of the claim (against the four companies) is more than NIS 12 billion. The applicants argue that the cellular companies are in breach of the following duties: (1) to erect cellular antenna sites of the required scope, proportion and deployment; (2) to check, correct and provide information about the non-ionizing radiation values in cellular handsets after repair, etc.; (3) to warn against the risks involved in how the cellular handset is held. The application includes numerous other declaratory reliefs and applications for writs of mandamus relating to the above matter.

  • G. In August 2010, a claim and a motion to certify it as a class action were filed in the Central District Court against Pelephone. The amount of the claim is not stated, but the application is estimated in the tens of millions of shekels. According to the applicant, Pelephone should refrain from collecting Value Added Tax from customers who use its services when they are outside Israel. The application also includes the relief of an order instructing Pelephone to cease charging its customers for the services they use outside Israel, and an order instructing that the moneys collected to date be restituted.

  • H. In August 2011, a motion was filed at the Petach Tikva District Court against Pelephone, Cellcom, and Partner, together with an application for its certification as a class action. The amount of the action against the respondents is not specified. The action addresses the charge for calls made overseas when the call time is rounded up to a whole minute, and this, as alleged by the claimant, is contrary to the provisions of the license and in contravention of the law.

  • I. In November 2011, a claim was filed in the Haifa District Court together with an application for its certification as a class action. The amount of the action is NIS 285 million. The grounds for the claim are the recording of service conversations by Pelephone customers at the service stations without their knowledge and without terminating the recording when the representative was not with them. Pelephone therefore infringed on their right to privacy.

  • J. In November 2011, a claim was filed in the Tel Aviv District Court together with an application for its certification as a class action. The amount of the action is NIS 381 million. The grounds for the claim are the unlawful updating of service tariffs for business customers.

  • K. In February 2012, a claim was filed in the Jerusalem District Court against Pelephone, Cellcom, Partner and the Company, together with an application for its certification as a class action. The amount of the action is NIS 361 million. The claim relates to a failure to comply with the provisions of the law with respect to handicapped customers when rendering telecommunication services. In this matter, see also Section 2.18.12.

3.21.2 Legal proceedings that ended during the Reporting Period

  • A. In August 2006, a claim was filed in the District Court together with an application for its certification as a class action to refund amounts in respect of the time of disconnecting calls made from a cellular network to the Bezeq or HOT networks; in October 2011 a ruling was handed down dismissing the appeal that the claimants had filed in this action. In this matter, see also Section 2.18.4.

  • B. In August 2009, a claim was filed in the Petach Tikva District Court together with an application for its certification as a class action, alleging that Pelephone saves SMS messages sent through the Pelephone network on Pelephone's systems; in September 2011, a ruling was handed down approving the compromise reached by the parties. The compromise settlement stipulates that Pelephone will supply 4 million SMSs to be used by charitable associations, and in addition, Pelephone paid lawyers fees and insignificant ownership expenses.

  • C. In August 2009 a claim was filed in the Tel Aviv District Court and an application for its certification as a class action against Pelephone and other respondents in respect of services provided by the respondents and charged for through the cellular phone bill (information sent by SMS). In September 2011, the plaintiff filed an application to withdraw from the action and a ruling was issued approving the application for abandonment.

  • D. In October 2009, a claim was filed in the Tel Aviv District Court together with an application for its certification as a class action. The plaintiff alleges that Pelephone was in breach of its license in that it offered benefits for purchase of a handset and refunded competitors' penalties, for a period that is longer than the 18-month commitment period (for 36 months). In February 2012, the court decided to approve the plaintiff's abandonment of the application for certification as a class action.

  • E. In June 2010, a claim was filed in the Central District Court together with a motion to certify it as a class action. According to the application, Pelephone collects payment from its customers for services to which the customers have not requested to subscribe, and transfers their personal information to external suppliers without their approval, which contravenes the agreement and the law. In March 2012 the motion and claim were dismissed further to the plaintiff's request.

  • E. In October 2010, a claim and a motion to certify it as a class action were filed against Pelephone and others in the Tel Aviv District Court for the restitution of amounts collected for services provided by respondents Unicell, Telemeser and Select by cellular telephone. In May 2011, the applicants abandoned the application (and undertook not to file it again), with the approval of the court, which validated it as a ruling.

  • F. In October 2010, a claim and a motion to certify it as a class action were filed against Pelephone in the Tel Aviv District Court, alleging that Pelephone is acting in contravention of the Consumer Protection Law by failing to provide its customers with a written document containing the details when entering into an agreement for changing or adding to a continuing transaction. In June 2011, the court approved the abandonment of the plaintiff who had filed for certification. For details of similar claims, see also Sections 2.18.7, 4.20 and 5.20.2B.

  • G. In January 2011, a claim was filed in the Jerusalem District Court together with an application for it certification as a class action. According to the applicant, he purchased two Samsung handsets but us unable to use them for surfing the Internet even though he purchased surfing services. In February 2012, the court approved the applicant's abandonment of the certification and ordered him to pay court expenses.

  • H. In June 2011, a motion was filed in the Tel Aviv District Court against Pelephone, Partner, and Mirs, together with an application for its certification as a class action. The motion refers to the sale of accessories for carrying handsets on the body that do not comply with the instructions of the handset manufacturers and the Ministry of Health with respect to non-ionizing radiation. In addition to the financial relief, additional relief in the form of an injunction to prohibit the sale of these items, or alternatively to publish a warning, is requested. In September 2011, the application against Pelephone was dismissed outright, after the court concluded that there is no firm evidence for the filing of an action against Pelephone.

3.22 Business objectives and strategy

Pelephone's main strategic objectives are these:

3.22.1 Growth and continued dominance of data services

  • A. Increasing revenues from data services by focusing on a target audience, increased marketing of mobile devices, cellular modems (NetStick) and smartphones.
  • B. Marketing data (internet) packages.
  • C. Increasing data transfer speeds.
  • 3.22.2 Continued recruitment and retention of quality customers.
  • 3.22.3 Increase customer satisfaction
  • 3.22.4 Constant improvement of network infrastructures
  • 3.22.5 Streamlining of operations.

3.23 Outlook for development in the coming year

In 2012, a number of negative and positive factors are expected to affect Pelephone's activities, the main ones being:

3.23.1 Entry of new operators and increased competition

The entry of new operators that own infrastructure and MVNOs, as well as regulation designed to ease the movement of customers between companies (see Section 3.7.2), are expected to intensify competition in the market and further erode tariffs and increase the movement of subscribers between the operators.

3.23.2 Cellular network innovations

In 2012, Pelephone expects to continue to invest in the cellular network and solidify its position as the owner of the fastest, highest quality and most advanced network.

3.23.3 Increase in use of services by Pelephone subscribers

Pelephone expects that as a result of the erosion of tariffs and the increase in the number of subscribers using smartphones, there will greater use of data communications and the average number of minutes used per subscriber will increase. At the same time, Pelephone's ability to increase its revenues for this increased use will be limited.

Pelephone's above assessments of developments in the year to come are forward-looking information as defined in the Securities Law. These assessments are based, inter alia, on the state of competition in the cellular sector, the existing regulatory situation and the manner in which innovative changes are implemented in regulation, the Company's assumptions and forecasts with regard to the speed of entry into the cellular market of the MVNO operators, the Company's forecasts in connection with the continued demand for advanced value-added services and the continuation of growth in the number of subscribers using 3G services on the UMTS/HSPA network. These assessments might not be realized or might be realized in a materially different manner from the one already described, depending, inter alia, on the structure of the competition in the market, changes in the consumption habits of cellular customers and regulatory developments in the segment.

3.24 Risk factors

The Israeli market in which Pelephone operates is stable by nature, however, there are risk factors deriving from the macro-economic environment, the unique qualities of the sector in which Pelephone operates, and risk factors that are unique to the Company.

3.24.1 Macroeconomic risks

Exposure to changes in exchange rates, interest rates and rates of inflation – Pelephone is exposed to risks due to changes in the exchange rates, as most of its terminal equipment, accessories, spare parts and infrastructure are purchased in US dollars, whereas Pelephone's revenues are in shekels. An erosion of the shekel against the dollar may affect Pelephone's profitability if it is unable to adjust the sale price in the short term. Pelephone's loans and debentures which are linked to the CPI bear fixed interest so that any change in the interest rate will affect their fair value but not their book value.

3.24.2 Sector risks

  • A. Investments in infrastructure and technological changes The cellular market in Israel and in other countries is characterized by material capital investments in the deployment of infrastructure and in subscriber equipment. The frequent technological changes in infrastructure and terminal equipment and the fierce competition in various market segments impose a heavy financial burden on the companies operating in the market, requiring them to update their infrastructure technology from time to time or to introduce new devices into the market at heavy costs.

  • B. Customer credit Pelephone's sales to its customers are mostly credit-based. Most of this credit, which is not covered by either insurance or sureties, is exposed to risk. It is noted that the credit is spread among a large number of customers and Pelephone's collection mechanisms are efficient and competent.

  • C. Regulatory developments In the area of Pelephone's operations, there is a trend to legislate and impose standards on issues such as the environment, increased competition, tariffs, product liability and the methods used for repairing products. These regulations might, inter alia, make it much more difficult to construct cellular sites, impairing network quality, and increasing the costs of services and marketing, which could erode Pelephone's profits. Furthermore, regulatory intervention and the uncertainty it entails may have an adverse effect on Pelephone's ability to plan its business activity.

  • D. Competition The cellular market in Israel is characterized by a high degree of saturation, by competition that is likely to intensify as a result of the entry of additional operators, and is exposed to influences due to technological and regulatory developments (see Section 3.7).

  • E. Electromagnetic radiation Pelephone operates hundreds of transmission facilities and sells terminal equipment that emits electromagnetic radiation (see Section 3.17). Pelephone is taking steps to ensure that the levels of radiation emitted by these transmission facilities and terminal equipment do not exceed the levels of radiation permitted in the directives of the Ministry of Environment Protection (levels adopted in accordance with international standards). Even though Pelephone acts according to the directives of the Ministry of Environment, if health risks are found to exist or if the transmission sites or terminal equipment are found to emit more radiation than that allowed in radiation standards, constituting a risk to health, this could have a negative effect caused by a reduction in the use of Pelephone's services, difficulty in renting sites, compensation claims for physical and property damages in substantial amounts and attempts to exercise the deeds of indemnity that were deposited with the planning authorities with respect to section 197 of the Planning and Construction Law. Pelephone's third-party liability policies do not currently cover electromagnetic radiation.

  • F. Site licensing The establishment and operation of cellular antennas are subject to building permits from the various planning and building committees, a process that involves, inter alia, a number of approvals from State entities and regulatory bodies. For details of the difficulties encountered by Pelephone in the establishment and licensing of sites, see Section 3.18.4. These difficulties may impair the quality of the existing network and even more the deployment of the new network.

  • G. Serious malfunctions in the information systems Pelephone's information systems are networked throughout the country through designated communications lines and through the internet. Pelephone's business is highly dependent on these systems. Wide scale malicious damage (e.g.: viruses and cyber attacks) or malfunction may adversely affect Pelephone's business and its results.

3.24.3 Pelephone's risk factors:

A. Terminal equipment quality – Pelephone might be exposed to losses in the event of malfunctions in the terminal equipment that it sells, including indirect damages that could result from such malfunctions.

Property risks and liabilities – Pelephone is exposed to various property risks and liabilities. Pelephone employs the services of expert professional external insurance consultant in this field. Pelephone has insurance policies which cover the usual risks which Pelephone is exposed to within the limits of the conditions of such policies, including various forms of property insurance and liability insurance, loss of profits, third party liability insurance and officers' insurance. However, its policies do not cover some types of risk, including certain faults arising from negligence or human error, radiation risks, terror, etc.

  • B. Serious malfunctions in the communications network Pelephone's communications network is deployed around the country through network core sites, antenna sites and other systems. Pelephone's business is totally dependent upon these systems. Wide scale malicious harm or malfunction might adversely affect Pelephone's business and results.
  • C. Damage by natural disasters, war, catastrophe damage to the switching farm and/or servers used by Pelephone for its core activities could have an adverse effect on Pelephone's business and its results.
  • D. Legal proceedings Pelephone is a party in legal proceedings, including class actions, which will possibly result in it being charged for material amounts that cannot presently be estimated and generally no provision has been made in Pelephone's financial statements for these proceedings. Class actions may reach high amounts, since approximately one third of the residents of Israel are Pelephone consumers, and a claim relating to a small amount of damage to a single consumer may grow into a material claim against Pelephone if certified as a class action applicable to all or a large proportion of those consumers.

E. Pelephone uses two frequency ranges: 850 MHz and 2100 MHz. In certain situations Pelephone's frequency inventories might not be suited to the implementation of new technologies emerging in the cellular communication sector in a manner which could make it difficult for Pelephone to implement them. This would have having an adverse effect on Pelephone's competitive status, since the other licensees have a different frequency inventory, some of which might suit those technologies and on the difficulties entailed by the allocation of new frequencies (see Section 3.18.1B). Furthermore, the frequencies are exposed to interference and could impair service quality of networks operated by Pelephone. The factors that could cause interference include the fact that the 850 MHz frequency is also used for terrestrial television broadcasts, television stations broadcasting in the Middle East on the same frequency, causing interference in Pelephone's 850 MHz UMTS/HSPA network.

Below is a chart grading the effect of the above-mentioned risk factors on Pelephone's operations, as assessed by Pelephone's management. It should be noted that Pelephone's assessments of the effect of a risk factor reflect its effect based on the assumption that the risk factor will be realized. Nothing in the aforesaid expresses an assessment or gives weight to the chances of such a realization. The order in which the risk factors appear above and below is not necessarily in accordance with the extent of the risk.65

Effect of risk factor on Pelephone's activities as a whole
Risk factors Major Moderate Minor
Macro-economic risks
Exposure to changes in the exchange rates, interest rates and inflation X
Sector risk
Investments in infrastructures and technological changes X
Customer credit X
Regulatory developments X
Competition X
Electromagnetic radiation X
Site licensing X
Severe malfunctions in information systemsX
Pelephone's risk factors:
Quality of terminal equipment X
Property risks and liabilities X
Severe malfunctions in the communications network X
Natural disasters X
Legal proceedingsX
Restrictions applicable to frequencies and disturbance in frequency use X

The information contained in Section 3.24 and Pelephone's assessments of the effect of risk factors on its operations and businesses is forward-looking information as defined in the Securities Law. The information and assessments rely on data published by the Ministry of Communications, Pelephone's assessments of the market situation and its competitive structure. With regard to possible developments in the market and in the Israeli economy, the actual results are likely to be materially different from the above assessments if there is a change in one of the factors taken into account in making them.

65 See footnote 59.

4. Bezeq International – international communication and internet services

4.1 General

4.1.1 Structure and changes to area of operations

Bezeq International operates in a number of key areas: supply of ISP services; supply of international telephony services; domestic internal telephony services, based on a VoB infrastructure; supply of NEP services; supply of ICT (infrastructure and communication systems) and data services.

The international telephony services of Bezeq International, similar to those of the international operators which are its competitors, are supplied mainly via the Company's domestic network and that of HOT, and the cellular networks, for connecting the subscriber to the international exchange.

4.1.2 Legislative and statutory restrictions applicable to Bezeq International

The areas of operation of Bezeq International are primarily regulated by the Communications Law and its regulations, and the communications licenses awarded to Bezeq International (see Sections 4.17.1 and 4.17.2). Moreover, Bezeq International is subject to consumer legislation.

For the key regulatory developments applicable to Bezeq International, see Section 4.17.6.

4.1.3 Changes in the sector's volume of operations and profitability

For information regarding changes in the scope and profitability of Bezeq International's operations, see Section 1.5.4C.

4.1.4 Market developments and customer characteristics

The international call market in Israel has in recent years been characterized by a decline in call volume – in 2011 the volume of call minutes (incoming and outgoing) declined by an average of 4.4%. In 2010 an average decline of 5% was recorded compared to 2009.

In the internet market in 2011, there was a continuation of the trend toward a slowdown in the growth rate in light of the high penetration percentage (approximately 73% of Israeli households are connected to the internet), alongside a rise in surfing rates used. As a rule, an increase in demand for higher surfing speeds requires an increase from time to time in the capacity operated by Bezeq International on the submarine cable that it owns (Jonah cable) and the international capacity in which it acquired usage rights (for details of other infrastructure providers of Bezeq International, see Section 4.12.2).

4.1.5 Main entry and exit barriers

  • A. The main entry barrier in the international call market is the requirement for a license under the Communications Law and investments in infrastructure (the volume of investments in infrastructure is lower than the volume of investments in a domestic carrier or cellular infrastructure), which is affected by frequent technological changes. However, change in the licensing policy, as set forth below, and expansion of the use of VoIP technology in this field, significantly reduces the effect of these barriers.
  • B. The main entry barrier into the data and internet services market stems from investments in infrastructure (international capacity, access to the internet network and broad service network).
  • C. The main exit barriers for these markets stem from long-term agreements with infrastructure suppliers and from investments that require long periods of time to provide returns. Furthermore, Bezeq International is committed to providing service to its customers throughout the period of their contract.

4.1.6 Substitutes for Bezeq International products

In the international call market, the use of VoIP technology enables transfer of international calls over the internet, for other users of this technology, as well as for TDM network users, through the use of software products (such as Skype) and services of overseas communication providers. The attractive cost of using these services leads to a steady growth in the number of users, and as a result – a decline in the revenues of Bezeq International. Furthermore, some service providers operating in the international call market do not have a license (illegal operators) and therefore are not subject to the restrictions imposed on Bezeq International by power of the license and the provisions of the law.

4.1.7 Structure of competition and changes in the sector

  • A. In the first year of its operation, from June 1996 to July 1997, Bezeq International was the exclusive provider of international telephony services in Israel. By 2004 other international carriers had entered the market, some of which subsequently merged. At present six international carriers operate in the international telephony arena (of which the most recent, HILAT – Israel Telecommunications Company Ltd., received it license in September 2011).
  • B. To date, about 70 companies have received licenses to provide internet access, five of which have international operator (ITS) licenses.
  • C. During the fourth quarter of 2008, Partner entered the arena of internet access and IP-based content and telephony operations and began marketing its products to the general public on January 1, 2009. This meant that Partner became a competitor in the markets in which Bezeq International operates. On March 3, 2011, Partner announced the completion of a transaction from October 2010 for the acquisition of shares of 012 Smile, which is also an ISP (see also Section 4.17.6.A.).
  • D. In December 2010 Hot-Net obtained a special license to provide ISP services and on February 15, 2012, it began to supply internet access services to private subscribers. Bezeq International is preparing for the new competitor's activity – see Section 1.7.1C.
  • E. For details of Partner's transaction for the acquisition of 012 Smile and of completion of the Cellcom-Netvision merger, see Section 1.7.1B. The completion of the transactions is likely to have implications on the markets in which Bezeq International operates. For the entry of cellular operators into the international call market, see Section 4.17.6A.

4.2 Products and Services

Below are details of the main products and services provided by Bezeq International.

4.2.1 Internet services

In the internet services sector, Bezeq International provides internet access services for private and business customers, including terminal equipment and support, with an emphasis on broadband internet based on ADSL or cable infrastructures; hosting services – site storage and server services in a designated installation for business and private customers, including value-added services (such as monitoring and control); information security services, services securing customers' internet and LAN connections using the required terminal equipment or software, including monitoring; data services with international data communication IP solutions for business customers, including global deployment if necessary; and wireless (WIFI) access – fast wireless access solutions for private and business customers, including in various public locations (hotspots).

4.2.2 Voice (telephony) services

In the voice services sector, Bezeq International provides international direct dialing (IDD) services to business and private customers; toll-free number services for business customers overseas; international call routing and completion services (hubbing) – transfer of international calls between foreign communication providers (worldwide), telephone card services enabling prepaid and postpaid dialing from Israel, for business and private customers; and the 1809 service for dialing from Israel to other countries. Bezeq International also provides domestic telephony services by means of VoB (Voice over Broadband) access.

4.2.3 International data services

Supply of international data communication solutions for business customers includes customized global deployment.

The customer is able to choose from a range of the most advanced data communication methods through the submarine cable deployed by Bezeq International (on this, see Section 4.7.4) and the optic cables deployed from Israel to Europe for which Bezeq International has long-term usage rights and business partnerships with leading global telecom providers such as BT, which make available to their customers their sophisticated global network services.

4.2.4 ICT solutions for business customers

Bezeq also provides ICT (Information and Communication Technology) solutions for business customers; as part of an overall ICT solution for a business Bezeq International provides broad communications services, including international data and communication services, server and site hosting services, technical support and maintenance services, network and system services, outsourcing and out-tasking services, security and risk management solutions, managed IP services, and advanced, unique cloud computing services.

4.2.5 PBX services

Bezeq International markets and maintains communication systems in the Israeli market, exchanges, telephony networks and IP communications. As part of the service contracts, Bezeq International supplies direct maintenance of a range of exchange manufacturers. The services are given to gateways, exchanges and network end points (NEP) designated for use with both internal and external lines.

4.3 Revenue

Bezeq International's revenue (in NIS millions):

2011 2010 2009
Revenue from international carrier services 413 501 502
% of total revenue 30.51% 36.30% 38.10%
Revenue from internet and communication services for businesses (ISP, ICT, data) 941 879 816
% of total revenue 69.49% 63.70% 61.90%
Total revenue 1,354 1,380 1,318

4.4 New Products

In January 2009, Bezeq International inaugurated a new data center, in addition to the Company's existing data center (IDC), which hosts thousands of servers, and in September 2011 it inaugurated the second part of the center which will enable it to provide hosting services for many more customers. The establishment of the center is part of Bezeq International's strategy to become well established in the business sector, especially among small and mid-sized businesses which now prefer to use outsourcing for their IT requirements and prepare to be at the forefront of the cloud computing sector.66 The new server farm established by Bezeq International is a "green" farm based on energy saving infrastructures. The farm applies Bezeq International's advantages as a leading internet provider in Israel by being directly connected to the backbone of the company. In this way, customers can benefit from maximum flexibility in managing their bandwidths and from a wide range of sophisticated services such as server hosting and management, virtual servers and a range of managed services – backup, information security, attack prevention, monitoring, statistics construction, overseas Israel traffic distribution, groundbreaking broadband service, FTP file transmission services and more.

66 Cloud computing – supply of IT services via the Internet when all the customer's computer systems, including applications, data and equipment, are located at and operated by the service provider in a way that reduces the costs of purchasing and managing computer systems.

In December 2011, Bezeq International began to operate another data center in Jaffa, which until that time was operated by the Company. Bezeq International will use the state-of-the art, protected data center in Jaffa to offer its customers a broader range of communications, computing and hosting services.

4.5 Customers

Bezeq International has no customer whose revenues constitute 10% of its revenue. Below is a breakdown of revenues from private and business customers:

NIS millions 2011 2010 2009
Revenue from private customers 540 523 520
Revenue from business customers 813 857 798
Total revenue 1,354 1,380 1,318

4.6 Marketing, distribution and service

4.6.1 Marketing

The marketing department coordinates all the operations for a number of permanent suppliers, among them advertising companies representing Bezeq International, which are used by Bezeq International to remain in contact with the advertising media (television, internet, radio and the daily national press), production and post-production companies (this changes depending on the requirements of each campaign), design and printing companies, and sales promotion companies. Bezeq International believes that the loss of contact with any of its permanent advertising or marketing suppliers will have no significant effect on its marketing and distribution channels.

4.6.2 Private market sales channels

  • A. Telephone recruitment and retention centers for internet and telephony service customers.
  • B. National direct sales setup conducting door-to-door operations, operating points of sale and managing customers.
  • C. Technical support and service centers for customers by means of telephone service and support centers.
  • D. Distribution channel setup including external centers and field systems for resellers and dealers.
  • E. Sale of Bezeq International services by the Company in the form of joint service bundles (see Section 1.7.2B).

4.6.3 Business market sales channels

These channels include customer recruitment centers, business service and solution centers, and customer managers according to customer type (SMB, SME customers designated for outsourcing transactions, etc.).

4.7 Competition

The main characteristic of market competition in 2011 was the merging of communication groups and offering of comprehensive services and products – see Section 1.7.1.

Competition is characterized by a particular trend of tariff erosion.

4.7.1 International telephony services

A. At the end of 2011 there were six competitors in the market: 014 Bezeq International, 013 Netvision, 012 Smile, 018 Xfone, HILAT – Israel Telecommunications Company Ltd., and Telzar International Communication Services Ltd.

Bezeq International estimates that its market share in outgoing international calls from customers is approximately 30% compared to a market share of approximately 30.7% at the end of 2010.

Bezeq International's assessment of its share of the outgoing customer calls segment at the end of 2011, as well as its estimate that 50% of households make overseas calls at least once a month, are based on market surveys that were conducted by an outside survey center. The market segment reflects the results of studies on the percentage of callers using Bezeq International from the entire surveyed population who make overseas calls.

  • B. General characteristics of competition in 2011
    1. A decline in call minute volume (see Section 4.1.4).
    1. About 50% of households make international calls at least once a month.
    1. The competition centers on various sectors of the population.
    1. The product is a commodity.
    1. The fierce competition and penetration of VoIP technology (such as Skype) increase competition for customers.

4.7.2 Internet access services

A. There are a number of competitors in this market, including Bezeq International, 013 Netvision which merged with Cellcom, 012 Smile, Partner, which announced that after completing its acquisition of 012 Smile it will merge its operation in this sector with 012 Smile (as described in section 1.7.1B) and two minor niche players whose share is not material. Moreover, in December 2010 an ISP license was granted to HOT-Net, which on February 15, 2012, began to supply internet access services to private subscribers. Bezeq International is preparing for the activity of the HOT Net (see Section 4.1.7D).

Bezeq International believes that its market share in the internet services sector is 37.5% compared with a market share of 35.9% at the end of 2010.

Bezeq International's estimate of its market segment in the internet access sector is based on a calculation of the ratio between the number of subscribers it has, and the total number of ISP subscribers (based on public data for the Company and HOT).

  • B. General characteristics of competition in 2011
    1. High penetration approximately 73% of households in Israel are connected to the internet.

Bezeq International's estimate of the rate of internet penetration in Israel is based on the number of infrastructure customers relative to the entire population (households) in Israel**.**

    1. There are two alternatives for customers in the market: Bezeq's ADSL and the HOT cable infrastructure.
    1. HOT frequently cooperates with Bezeq International's direct competitors. In addition, as noted above, in February 2012, HOT entered independent internet access operations through its subsidiary, HOT-Net

C. Developments in 2011

1**.** Since August 2011, Bezeq International has offered service bundles without a commitment period and since November 2011, exit penalties for existing customers have been reduced to 8% of the monthly bill multiplied by the number of months remaining until the end of the commitment period, insofar as there is one.

    1. Continued slow-down in the growth rate of high-speed internet compared to previous years.
    1. Upgrade of the internet infrastructures (Bezeq and HOT) and increased speeds offered to customers Bezeq's NGN network and HOT's UFI network (DOCSIS 3.0) enables internet access providers and infrastructure providers to offer a range of speeds from 10MB through 100MB.
    1. Strengthening of the trend of selling service bundles.
    1. Continuation of the trend toward a rise in the sale of value-added services.
    1. In view of the market saturation, an emphasis is placed on strengthening customer loyalty.
    1. In January 2012, Bezeq International launched the Power NGN network, a high-speed internet access network which relies on the advanced technology capabilities of the new submarine cable (Jonah cable) that it owns, together with new, state-of-the-art core and access systems that it operated.

4.7.3 Communication solutions for the business sector

With the aim of increasing revenues from business customers, Bezeq International continues to supply ICT (Information Communication Technology) services, providing full solutions in areas such as system, networking, IT, hosting, voice, data, ISP, wireless (wireless networks), and cloud computing.

The solution is a full solution model for the customer, which does not rely on outside suppliers and a single contact person, who bears full responsibility for the process and deals with the customer (one supplier, one responsibility).

  • A. ICT In this sector Bezeq International is facing new competitors, such as Binat, Taldor, and IBM. In 2011 Bezeq International continued to establish its position in the ICT market and gained recognition and accreditation, as well as considerable admiration and prizes for its technical and business excellence and leadership from leading providers in the market.
  • B. NEP services The traditional field of telephone exchanges is characterized by a large number of competitors and by fierce competition which has given rise to an erosion of service prices. The most prominent competitors are Tadiran, Eurocom, GlobeCall and Tel-Yad. Data communications and IP telephony (adapting switchboards and terminal equipment to IP technology) is characterized by the entry of new players from the IT world. These are companies such as Binat, Teldor, Malam Team and IBM. These companies are substantially different from traditional NEP companies and are on a higher technological level. Telecommunication companies are also conglomerating and new operators are entering the market with the intention of providing customers with total communications solutions such as telephony, transmission, data communications, internet, and information security.

4.7.4 International communications infrastructure

  • A. During December 2011 Alcatel-Lucent Submarine Networks successfully completed the laying of the sea-bed optical fiber communications cable between Israel and Italy, for Bezeq International, which has started to use it commercially.
    • International capacity will pass through the submarine cable, of the kind consumed by Bezeq International until now from Med nautilus (see section 4.12.2), and will serve the Company and its various customers, in addition to the capacity on the Med Nautilus network in which Bezeq International purchased usage rights.
  • B. During January 2011, Tamares Ltd. announced completion of laying a sea-bed cable between Israel and Cyprus and the purchase of continuing capacity to Western Europe.

C. On November 3, 2011, the Ministry of Communications published a hearing concerning regulation of the submarine cable sector from Israel.67 The decision of the Ministry of Communications on this matter could affect the activities of Bezeq International in sales to this market.

4.8 Seasonality

In general, the revenues and profitability of Bezeq International are affected in a minor way by the seasons and holidays. There are seasonal fluctuations in the following services:

  • Voice services for the business sector decrease in August and during the Passover / Tabernacle holidays.
  • Voice services for the private sector increase in the summer months and towards the end of the Gregorian year.
  • Internet services and NEP equipment increased sales usually achieved in the fourth quarter.
  • Internet services for the business sector a decrease in the summer months owing to the closure of educational institutions (customers in this sector are not billed for the internet services to which they subscribe during the summer vacation).

4.9 Property, plant and equipment

Towards the end of 2004, Bezeq International signed an agreement with Veraz to purchase SoftSwitch switches, which, during the course of 2005, replaced the Alcatel S-12 voice switches (at this stage, these switches are still being used as a non-substantial component in Bezeq International's voice service systems). These switches are used to route Bezeq International's voice traffic. The value-added services, including dialing cards, are based on an intelligent network (IN), which was also replaced in 2005 and again in 2010 as part of the upgrade of its voice setup.

Bezeq International's technological infrastructures, which support voice, data and internet setups, are deployed in five sites, inside and outside Israel, to provide services with high survivability.

Bezeq International has a long-term lease for the two main structures in which it is based, for average periods of 6 years until 2016.

For details of the submarine cable, see Section 4.7.4.

4.10 Intangible assets

For details of the communication licenses by power of which Bezeq International operates, see Section 4.17.2.

4.11 Human resources

Following are details of the number of persons employed by Bezeq International (employees of the company, outsourced employees in 2010 and 2011:

Number of employees
Dec. 31, 2011 Dec. 31, 2010
Head office employees 1,209 968
Sales and service representatives 1,053 1,144
Total 2,262 2,112

67 On October 11, 2011 the Antitrust Commissioner declared Mediterranean Nautilus a monopoly in the provision of two-way international transmission over optical fibre, in segments between the landfall point in Israel and the first landfall point abroad.

Organizational structure

Below is a chart depicting the organizational structure of Bezeq International.

All Bezeq International employees have standard personal contracts based on their professions and the positions they fill. The salary structure for some of them contains a component of performance-linked commissions and incentives.

Conditions of employment agreements vary depending on the nature of the position. Service and sales representatives are mostly paid on an hourly basis, and some of them are entitled to commissions on sales made and/or bonuses for meeting service and/or sales targets. This also includes employees (technicians) whose work hours are often difficult to supervise, and some of them are entitled to sales commissions and bonuses for meeting targets. Some of the HQ employees who receive a monthly salary are paid a global supplement for overtime. Employees receive social supplements that vary depending on their position and rank within the organization. The advance notice period is usually one month. The employment agreements include non-competition and confidentiality clauses.

Bezeq International invests resources in professional training in accordance with the type of employee and the field in which he or she operates, such as technological training and qualification, manager development courses and more.

4.12 Suppliers

4.12.1 Foreign operators

Bezeq International has cooperation agreements with 180 foreign operators for 240 destinations worldwide.

4.12.2 Capacity suppliers

Bezeq International is dependent upon the Company for domestic capacity, and upon Mediterranean Nautilus Limited ("Med Nautilus"), which until it began to use the Jonah cable that it owns (see Section 4.7.4), supplied it most of the international communications infrastructure it required, through a submarine cable running from Israel to Europe. From there onwards, Bezeq International uses other infrastructure for connecting to the rest of the world.

Under its agreement with Med Nautilus, Bezeq International purchased indefeasible rights of use to a particular non-specific part of the communication capacity transferred by the undersea cable system operated by Med Nautilus between Israel and Europe for a period of up to 15 years from the date on which it started using this capacity (with an option to extend the period of use). The periods of use are at least until 2017 – 2027, depending on the date of the start of use of the capacity. Bezeq International paid for these rights of use a one-time payment shortly before the date on which it started using the capacity. During 2011, Bezeq International entered into an additional agreement with Med Nautilus to extend and regulate use of its international transmission infrastructure. Bezeq International is not restricted in the use it makes of the capacity and it may sell its rights, in whole or in part, to third parties. Bezeq International has the option of ceasing its use of the capacity, in whole or in part, at any time.

Bezeq International is dependent upon the Company as an infrastructure supplier.

4.12.3 Downstream infrastructure and maintenance of the Jonah submarine cable

Pursuant to approval from Bezeq International's board of directors, on October 31, 2010, and approval from the Company's board of directors on November 1, 2010, at the beginning of November Bezeq International entered into a turnkey agreement with Alcatel-Lucent Submarine Networks for the laying of a submarine optic communication cable between Israel and Italy. In 2011, Bezeq International purchased indefeasible rights of use in a continental infrastructure which links its points of presence to its sites in Western Europe.

Upon completion of the laying of the cable, in December 2011, Bezeq International entered into agreement with the MECMA consortium for maintenance of the cable.

4.13 Working Capital

4.13.1 Inventory policy

Bezeq International holds inventories for sale and for maintenance, including computer, communications and switchboard equipment. The period for holding inventories derives from the sales and service policy requirements. Based on these requirements, Bezeq International holds stocks according to various categories for periods of 3-4 months on average. The Company's inventory policies aim to hold sufficient inventories for the Company's average requirements as set forth from time to time, with flexibility for unusual cases, based on the nature of the use of the item and its price. Orders from suppliers are placed taking into account past demand and projected forecasts.

4.13.2 Credit Policy

A. Customer credit

    1. Most of Bezeq International's customers have credit terms of EOM + 45.
    1. Equipment sold to internet customers is usually billed in 24 installments.
    1. As part of the NEP services, Bezeq International makes sales to its customers through payments in many installments. In this way, Bezeq International gives its customers credit, which they repay in installments. To reduce the exposure which might derive from long-term credit to its customers, Bezeq International checks their financial resilience, sets ceilings for the maximum credit available to customers and registers a charge over the equipment sold, pending full repayment of the credit.

B. Supplier credit

Bezeq International receives credit from its suppliers for 30 to 120 days (usually 90 days). Below is a table depicting credit for customers and suppliers in 2011:

Credit Average
in NIS credit in
millions days
Customers* 426 99
Suppliers 209 95

* Net of doubtful debts

4.14 Investments

4.14.1 Walla Communications Ltd.

See Section 2.16.8.F.

4.14.2 B-Zone Partnership

On October 23, 2006, Bezeq International entered into an agreement with 2+ (Two Plus) Wireless Solutions Ltd. (2+) for the establishment of a general partnership called B-Zone (the "Partnership")and to set up, support and manage wireless browsing networks in public areas, enabling connection to the internet and collecting payment from the end-user.

4.14.3 Bezecom

On December 21, 2006, Bezeq International signed an agreement with DSNR Communications Ltd. for the establishment of a joint company, under which Bezecom Ltd. was established in January 2007. The purpose of Bezecom is to provide communication services to end-users worldwide, inter alia through a unique communications solution to provide telephony services.

It should be clarified that Bezeq International has no significant investment activity in investees, partnerships and ventures that are not subsidiaries and investments in other operations. B-Zone's and Bezecom's joint ventures are insignificant to the operations of Bezeq International or the Group.

4.15 Financing

4.15.1 General

As of the date of this report, Bezeq International has no liabilities to banks and is not using its approved credit line. The source of Bezeq International's finance in recent years has been a positive cash flow from operating activities. At the beginning of December 2011, the Company signed a loan agreement with Bezeq International, according to which the Company received a loan in the amount of NIS 160 million, to be repaid in five equal, annual installments of principal and interest beginning December 2012.

4.15.2 Bank guarantees

In accordance with the requirements of the Ministry of Communications, Bezeq International provided a bank guarantee of NIS 9.4 million and NIS 1.5 million to fulfill all of the conditions of the license for provision of international telecommunications services. As at the publication date of the statement of financial position, Bezeq International has provided additional bank guarantees in order to meet the contractual commitments it has made in bids for tenders, and legal proceedings, amounting to NIS 16.3 million.

In accordance with the requirements of the Ministry of Communications, Bezeq International provided a bank guarantee in the amount of NIS 10 million to fulfill all of the conditions of the exclusive general license for providing domestic fixed line telecommunication services to B I P Telecom. Solutions Ltd., a subsidiary of Bezeq International.

4.16 Taxation

At December 31, 2011, Bezeq International has carried forward capital losses of NIS 19.2 million.

In addition, Bezeq International has tax assessments that are deemed final through 2005, inclusive.

In December 2010, the income tax authority embarked on a tax assessment and deduction assessment audit for 2006 – 2008 of Bezeq International. During December 2011, Bezeq International reached a tax deduction assessment arrangement for 2006-2007.

See also Note 8 to the 2011 Financials.

4.17 Restrictions and supervision of Bezeq International's operations

4.17.1 Legislative restrictions

Under the Communications Law, implementation of telecommunications operations and provision of telecommunications services, including international telecommunications services and internet access services, require a license from the Minister of Communications. The Minister is authorized to amend the terms of the license, add to them or detract from them, while taking into consideration, inter alia, the government's telecommunications policy, interests of the public, compatibility of the licensee with the provision of services, contribution of the license to competition in the telecommunications industry, and the level of service therein.

The law authorizes the Director General of the Ministry of Communications to impose financial sanctions for violations of the provisions of the law and of orders and directives issued by virtue thereof, and for violation of the license terms.

A recently introduced amendment to the provisions of the Communications Law permits the Minister of Communications to prescribe telecommunications services that do not require a license.

In view of these provisions of the Communications Law, all Bezeq International's telecommunications services are provided by power of the provisions of the licenses granted to it and pursuant to the terms therein, as set forth in Section 4.17.2.

4.17.2 Licenses

A. International Telecommunications Service (ITS) license68

In providing voice (international telephony) and data services, Bezeq International is operating in accordance with its ITS license which is valid until 2022. The provisions of the license stipulate, inter alia, the manner of setting its tariffs for its services, updates and payment collection.

B. Special general Domestic Carrier license

On February 8, 2009 the Minister of Communication granted an exclusive general license for the provisions of domestic telecommunications services to B I P Telecom. Solutions (LP), a subscriber of Bezeq International, which allows it to provide domestic telephony services via broadband internet access (VoB). On August 2, 2009, Bezeq International started providing these services to private customers and on December 30, 2009 (after the Ministry of Communications determined that the company's market share in the area of domestic telephony for the business sector had dropped below 85%) this license was amended so as to permit Bezeq International to provide the services to business customers (subject to the limitation on infrastructure through which the services are provided).

C. Special license for the provision of internet access services

On August 10, 2009 Bezeq International received a special license to provide internet access services (ISP). The services Bezeq International is permitted to provide under this license had hitherto been provided under an ITS license. The provision of an internet license puts Bezeq International on a footing level with that of all the other ISPs who operate under a similar license. The license is valid until August 29, 2014.

D. NEP license

On December 31, 2006 the Ministry of Communications confirmed the transfer of the NEP license from BezeqCall (a company subsidiary which had engaged in the provision of NEP services) to Bezeq International, following their merger. Since the merger date Bezeq International has provided NEP services by power of this license. On April 30, 2010, its NEP license was extended until April 30, 2015.

68 The text of the international carrier license is published on the Ministry of Communications website at www.moc.gov.il.

4.17.3 Interconnect payments

For interconnect fees paid to Domestic Carriers and cellular operators, including the reduction of interconnect fees to cellular operators from 2011, see Section 1.7.3C.

4.17.4 Royalties

Pursuant to its licenses and the royalties regulations, Bezeq International pays royalties to the State of Israel out of most of its revenues from the provision of international call and point-to-point line services and domestic telephony services, net of permitted expenses and excluding revenues from the customers determined in these regulations.

In 2010 the percentage of royalties from its liable revenues (as defined in the regulations) was 1%, and Bezeq International paid royalties totaling NIS 2.3 million for that year. In 2011 the percentage of royalties from liable revenues was 1% and Bezeq International paid royalties totaling NIS 3.4 million for that year (NIS 1.6 million for closing the dialing cards dispute from 2001).

4.17.5 Standards

Bezeq International holds ISO 9001:2000 certification for quality management systems and ISO 7799 certification for information security management systems issued by the Standards Institution of Israel.

4.17.6 Key regulatory developments

A. Gronau report and amendment of the international carrier license regulations in the matter of the entry of cellular operators into the international calls market

For the Gronau report recommendations and their adoption by the Minister of Communication, see Section 1.7.3A. The adopted recommendations included the following recommendations in respect of the international call sector: (1) The tariff for international calls from a cellular handset will be set by the international call company which pays interconnect fees to the cellular operator in accordance with the Interconnect Regulations (see sub-section D); (2) this change will enable the entry of entities connected to the cellular operators to enter the international call market.

On February 28, 2011 an amendment to the international carrier regulations was published, canceling the limitation concerning "considerable influence" in an international carrier by a cellular operator. Instead of that limitation, the regulations now state that by the date on which a virtual cellular operator (MVNO) starts operation or by the end of 2012, the earlier of the two, the holding of considerable influence by a cellular operator in an international carrier shall be subject to structural separation limitations, including separation of the management and assets of the companies, limitations on hiring shared employees, transfer of commercial information between the companies, and a ban on discrimination in favor of the cellular operator affiliated with the international operator over other license-holders. According to an announcement made by Partner on December 21, 2011, in view of the start of operations by an MVNO, 012 Smile's operations will no longer be managed separately from those of Partner.

Bezeq International believes that the entry of the cellular operators into the international call market, particularly if they exploit their power as cellular operators in order to strengthen their standing in the international call market, is likely to have a materially adverse effect on the company's market share in this arena. This belief is forward-looking information, based inter alia on the competition structure in the international call market. This belief might well not materialize or materialize partially. For more details regarding this matter, see also Partner's purchase of 012 Smile and completion of the Cellcom-Netvision merger – Section 4.1.7E.

B. Amendment to the licenses of Bezeq International and B.I.P. – sale of service bundles

Concerning the permit granted to the Group companies to market joint service bundles to private market customers, see Section 1.7.2B. In August 2010 the company began selling joint service bundles which include Bezeq International's internet access services.

For the hearing taking place at the date of this report in connection with the marketing to business customers of joint service bundles of the Company and its subsidiaries, see Section 1.7.2B.

On possible changes following the Hayek Commission, see Section 1.7.3.

C. Hearing in the matter of regulation of the market structure for internet services on a cellular network

In respect of the hearing in connection with the separation between an infrastructure supplier and cellular internet access, see Section 3.7.2C. Bezeq International believes that if this separation is effected, it is likely to have a materially positive effect on Bezeq International's businesses.

D. Change of tariff structure for overseas calls from a cellular network

On October 31, 2010 the Ministry of Communications decided to adopt the Gronau Commission's decision and impose on international calls made from Israel on a cellular network the arrangement applicable to overseas calls made from a fixed line, whereby a consumer dialing abroad from a cellular network is billed only by the international operator which pays the cellular operator for transferring the call, in accordance with the tariff set in the interconnect regulations. The decision further stipulated that the international operator may not increase the price of making an international call to a subscriber dialing from a cellular network over and above the price of a call to the same destination from a fixed-line network, plus the difference between the interconnect charge to a cellular network and the interconnect charge to a fixed-line network. The amendment which is applicable to the ITS and cellular licenses, took effect on August 1, 2010.

On November 1, 2011, the interconnect charges for the cellular operators were reduced, and on January 1, 2012 they were further reduced, in the format determined in the regulations (see Section .1.7.3C).

E. Hearing in the matter of providing broadband telephone service to subscribers outside Israel

On December 1, 2011, the Ministry of Communications published a hearing that had been published in March 2010 on this matter, permitting the provision of VOB service to a (general or special) Domestic Carrier's subscriber who is outside Israel by means of an Israeli number. Cellular companies will only be permitted this service when their subscribers are abroad. According to a resolution passed by the ministry, the licenses will be amended accordingly in the near future. This decision may have a positive effect on the business of Bezeq International.

F. Hearing in the matter of regulation of the provision of broadband telephone services by means of cellular data communication services (VoC)

For the hearing in connection with the regulation of VoC services, see Section 2.6.1C. If these services are regulated in the same manner as VOB services, the decision may have a positive effect on the businesses of Bezeq International which could offer the services to its customers.

G. Hearing in the matter of regulation of completion tariffs on calls to overseas cellular destinations

In January 2011 the Ministry of Communications, initiated a hearing in connection with completion tariffs on calls to overseas destinations. In the document the Ministry of Finance proposes alternatives to the regulation of these tariffs.

H. Law memorandum on the exit fee the licensee may demand from a subscriber

See section 1.7.3D.

I. Law amendment on billing dates in standing orders

On July 20, 2011, the Consumer Protection Law was amended regarding billing dates in standing orders. The amended law stipulates that a business that charges a consumer in installments by standing order, will offer the consumer a choice of dates for the monthly charge. The business must decide on at least 4 payment dates, provided that there are least six days between one date and the next (more than 4 possible dates may also be offered). Customers who do not choose a billing date will be billed on the 10th of the month (the default date). Supplementary payment may not be charged for implementing this provision (including interest, linkage differences or a penalty). This law will take effect on January 1, 2012.

J. Hearing on internet license consumer issues

On December 7, 2011, the Ministry of Communications published a hearing for licensees who provide internet access services (ISPs), consisting of 14 clauses relating to consumer changes for customers, including: a format for drawing up an agreement with subscribers, conditions for performing a remote transaction and a transaction in the presence of the parties, provisions for documenting a subscriber's application for service, provisions for a refund in respect of an overcharge or services that were not requested, conditions for discontinuing the service, provisions concerning the format and sending of bills to subscribers, provisions concerning the option to contact the ombudsman, provisions concerning the possibility of changing plans and tariffs, provisions for the collection of debts from subscribers, provisions concerning the treatment of subscribers' complaints and the obligation to document and submit documents about this treatment, and provisions concerning the obligation to publish information about plans and tariffs. Bezeq International submitted its comments to the ministry and is making the necessary preparations.

K. Amendment to the Communications Law on the filtering of offensive content

The amended Communications Law regarding the filtering of offensive internet content took effect in July 2011. The amended law stipulates that an ISP must inform its subscribers about offensive websites and offensive internet content and possible protection against them, and must provide free filtering software. Bezeq International made the necessary preparations in advance and it operates in accordance with the provisions of the said amendment.

L. Amendments to consumer legislation in the Knesset

Several consumer bills have been submitted to the Knesset Economic Affairs Committee that are due to be discussed during the coming winter session. The bills include the following: responding to customers within a specified time; amendment to the Consumer Protection Law regarding the obligation to allow customers to listen to recordings of sales conversations; and offering financial compensation to customers who have been overcharged.

4.18 Substantial agreements

In the matter of the agreement with Med Nautilus for the purchase of rights of use capacity, see Section 4.12.2. In the matter of the agreement with Alcatel-Lucent Submarine Networks for the laying of a submarine cable, see Section 4.12.3.

4.19 Cooperation agreements

On January 18, 2010 Bezeq International signed an exclusive partnership agreement with British Telecom (BT) for providing global communications services to Israeli and multi-national companies operating in Israel. As part of the strategic agreement, a master agreement with no time limit, Bezeq International will operate as the exclusive partner of BT Alliance in Israel and will market IT services and products from the global British Telecom's range of services. Any service ordered in this context, is limited to a minimum service period (depending on the category of service) that can be extended. Payment varies in line with the mix of services supplied under the agreement at any time, and payment is on a monthly basis at the conditions defined in the agreement.

4.20 Legal Proceedings

This annual statement contains references and/or updates to legal proceedings amounting to 5% and more of the Group's net profit from current operations (approximately NIS 130 million and more69) according to the Company's latest consolidated financial statements and also legal proceedings where the amount claimed was not stated in the statement of claim unless it was a claim which apparently does not meet the above-mentioned quantitative criterion (that is, unless there are additional aspects and/or implications to the proceeding beyond the financial).

Pending proceedings

4.20.1 During the second quarter of 2008, four claims were filed against Bezeq International in the Tel Aviv District Court and in the Central District (that were later consolidated to form one claim being heard in the Central District Court). The claims related to the use of international calling cards to the Philippines, Thailand and Nepal and applications for certification as class actions. The plaintiffs, who are foreign workers, claim that the calling cards provide an average of 50% of the units of time indicated to the purchasers of the cards. The plaintiffs also allege that Bezeq International deducts the time spent when unsuccessfully attempting to call someone from the card, contrary to the declaration, not by units of round minutes as indicated, providing misleading information about the number of units on the card and formed a cartel with other international communication companies that raised the prices of calling cards. The plaintiffs seek court permission to file their claim as a class action on behalf of groups of people that include anyone who purchased the relevant calling cards for use in calls during the seven year period prior to filing the claim or during the proceedings themselves. The plaintiffs estimate that the damages caused to all the members of the group by Bezeq International is NIS 1,101 million. The plaintiffs also petitioned the Court to order the defendants to cease its conduct as set forth above. The court accepted the application for certification as a class action on the grounds of deception on November 3, 2010. Notwithstanding, the court dismissed some of the grounds for the claimed action and ruled that the existence of deception ceased after the purchase of a number of calling cards. Bezeq International filed an application for leave to appeal to the Supreme Court and an application (which was allowed) for a stay of a decision of certification as a class action until the ruling of the Supreme Court in the matter of leave to appeal.

On February 19, 2012, Bezeq International received another financial claim, similar to the above-mentioned claim, together with a motion for its certification as a class action, that were filed against Bezeq International and two other licensees for the supply of Bezeq International services (all together "the Respondents") in the Tel Aviv District Court. The applicant alleges that the Respondents misled customers who purchased dialing services by means of pre-paid international calling cards with respect to the number of minutes on the card. The applicant estimates the amount claimed from Bezeq International (as well as from each of the other Respondents), in the name of the entire group, at NIS 2.7 billion.

4.20.2 On May 4, 2009, Bezeq International received a claim, together with a motion to certify it as a class action, which was filed in the Tel Aviv District Court and which deals with raising of the tariffs for internet access services following the first year of operation and charging the plaintiff for services that it claims it did not order. The applicant requests reimbursement of the excess amounts it claims to have paid which amount to NIS 2,800 and for the entire group of customers, for whom the price of the services provided to them was raised after the first year, by NIS 216 million.

On June 5, 2011, a ruling was handed down in which the court dismissed the claim and the motion for certifying it as a class action, and ordered the applicant to pay expenses of NIS 50,000. Subsequently, on September 4, 2011, this ruling was appealed in the Supreme Court.

69 In order to examine compliance of claim amounts with this criterion the amounts were linked to the CPI. The amounts set forth in this section are the original amounts (excluding linkage differentials) in respect of said criterion, in the event that similar proceedings are initiated against a number of companies in the Group, the claim amount is likely to be examined cumulatively for all the proceedings together. Furthermore, it is clarified that if certain proceedings relate largely to shared legal or factual issues, or it is known that such issues are reviewed or considered together, then for setting the quantitative materiality bar as referred to in these sections, the amount involved is reviewed in all those proceedings together.

  • 4.20.3 On January 24, 2010, Bezeq International received a lawsuit together with a motion to certify it as a class action, which was filed at the Central District Court against Bezeq International and four other communication licensees, with regard to the defendants' obligation to bear the costs of telephone calls to the technical support call centers for their services. The plaintiffs request reimbursement of all the amounts the consumers were charged when they called a support call center and were required to pay for the call to the cellular operator and/or any other entity, and estimated the total amount of the claim against Bezeq International at NIS 105 million. It should be noted that a similar lawsuit was also filed against the Company (in the amount of NIS 23 million) and against DBS (in the amount of NIS 4 million).
  • 4.20.4 In October 2010, a claim was filed against Bezeq International in the Tel Aviv District Court, together with a motion to certify it as a class action in the amount of NIS 39 million. The claim alleges that Bezeq International does not provide its customers with a written document as required under the Consumer Protection Law, when entering into an agreement for changing or adding to a continuing transaction. Similar claims by other plaintiffs (represented by the same lawyer) were also filed against the Company, Pelephone and DBS – see a more detailed description in section 2.18.10 and also in sections 3.21.1 and 5.20.2B.
  • 4.20.5 On December 8, 2011, Bezeq International received a claim together with a motion to certify it as a class action which had been filed against it in the Tel Aviv District Court. According to the plaintiffs, during October 2011, Bezeq International failed to provide its internet customers with the speed it had undertaken in the contact. The plaintiffs are claiming restitution of the monthly charge and compensation for distress, and they estimate the total amount of monetary compensation claimed from Bezeq International to be NIS 120 million.

Proceedings completed in the period of the report:

  • 4.20.6 Proceeding completed On April 13, 2010, Partner petitioned the HCJ in which it asked the court to order the repeal of Article 11(B)(3) of the Communications (Telecommunications and Broadcasts) (Processes and conditions for obtaining a general special license for the provision of international telecommunications services) Regulations, 2004 which prevents it, as a cellular licensee, or its subsidiary, from obtaining a general license to provide international communication services. In view of the amended international operator's license regulations, noted in Section 4.17.6.A, the petition was struck out on March 24, 2011, at Partner's request.
  • 4.20.7 Proceeding completed on May 24, 2010, Partner filed another petition to the Supreme Court, in which it asked the court to issue an order nisi prohibiting the Ministry of Communications from amending the Communication (Telecommunications and Broadcasts) (Payment for Interconnect) Regulations, 2000 so as to determine in them that for outgoing international calls from a cellular telephone, a uniform interconnect fee will be set which is the same as the interconnect fee for incoming calls. According to the petitioner, such a decision narrows its license and is harmful to competition. On March 24, 2011, the petition was struck out, at Partner's request.

4.21 Objectives, business strategy and projected development

Bezeq International set itself the goal of continuing to lead the internet services market in Israel for private and business customers, while maintaining its revenue in its traditional markets:

  • 4.21.1 To continue its leadership in the internet access market while continuing to realize the potential inherent in the migration to 3G infrastructure networks.
  • 4.21.2 To intensify and expand its cloud-based bundles.
  • 4.21.3 To strengthen its status as one of the leading ICT players in Israel.
  • 4.21.4 To increase customer satisfaction by intensifying and expanding service openings (automated services, social networks, etc.).

These objectives might not be realized or might be realized only partially, due to regulatory changes liable to harm Bezeq International's ability to provide solutions to existing or changing market requirements, and due to all the other risk factors described below.

4.22 Risk Factors

Below is a description of the risk factors stemming from the macro-economic environment, the unique characteristics of the sector in which Bezeq International operates, and risk factors unique to Bezeq International.

4.22.1 Changes in exchange rates

The main currency used by Bezeq International is the New Israeli shekel, which is also its reporting currency. There is a special risk in the nature of Bezeq International's international transactions: most of its operations (sales) derive from customers in Israel. In addition, Bezeq International provides its services to customers all over the world and collects payments from them in foreign currency, mostly the US dollar. On the other hand, Bezeq International consumes services from suppliers outside Israel and pays for these services in foreign currency, mostly the US dollar. The changes in the exchanges rates of the currencies in which Bezeq International operates opposite the Israeli shekel expose the company to exchange rate differences on the gap created, which could have an adverse effect on its cash flow as well as on its profitability by increasing financing expenses. To protect itself against currency exposure, Bezeq International enters into hedging transactions and purchases other financial instruments.

4.22.2 Competition

For the effect of competition on Bezeq International's businesses, see Section 4.7.

4.22.3 Dependence on suppliers

Bezeq International is dependent on its key capacity suppliers – on the Company as its domestic capacity supplier and on Med Nautilus which is currently the only supplier of international communication lines in Israel. Termination of its agreement with Med Nautilus could have a materially adverse effect on Bezeq International's ability to supply a material part of its services. See section 4.12.

4.22.4 Frequent technological changes and investments in infrastructure

Bezeq International's areas of operation are characterized by frequent regulatory changes. The development of technologies constituting attractive alternatives to some of Bezeq International's products (such as Skype) is likely to have a materially adverse effect on its operations.

Furthermore, the technological developments require frequent investments in infrastructure. See section 4.12.

4.22.5 Government supervision and regulation

For the application of the provisions of the law and licensing policy and their effect on Bezeq International, see Section 4.17. Changes in regulation applicable to Bezeq International could have an adverse effect on its results and operations.

4.22.6 Legal proceedings

Bezeq International is a party to legal proceedings, including class actions, some of which could result in its being required to pay substantial sums which, according to the assessment of the company's legal counsel, could require the use of Bezeq International's financial resources. A provision has been made in the financial statements of Bezeq International and the Company for the proceedings. For legal proceedings to which Bezeq International is a party, see Section 4.20.

4.22.7 Failure of Bezeq International's systems

In the event of damage to part or all of the systems used by Bezeq International to provide its services, whether because of all kinds of technical failures or whether because of natural disasters, significant difficulties could be caused to the provision of its services.

Below is a table illustrating the effects of the above risk factors on the operations of Bezeq International, as assessed by its management. It should be noted that these assessments of the extent of the effect of a risk factor reflect the extent of its effect based on the assumption that it becomes reality, and nothing in the aforesaid expresses an assessment or gives weight to the chances of such an event. The order in which the risk factors appear above and below does not necessarily accord with the rating of the risk.70

70 See footnote 59.

Summary of risk factors

Effect of risk factor on Bezeq International's operation
Major Moderate Minor
Macro risks
Exposure to changes in the currency exchange rate X
Sector risks
Increasing competition X
Investments in infrastructure and technological changes X
Government supervision and regulation X
Special risks for Bezeq International
Exposure in legal proceedings X
Dependence on suppliers X
Systems failure X

The information contained in section 4.22 and the assessments of Bezeq International regarding the effect of the risk factors on its operations and businesses is forwardlooking information as defined in the Securities Law. The information and assessments rely on data published by the Ministry of Communications, assessments of Bezeq International regarding the market situation and the structure of competition in it, and possible developments in the market and in the Israeli economy. Actual results may differ materially from these assessments if there is a change in any of the factors taken into account in making them.

5. DBS – Multi-channel television

5.1 General Information on the segment of operation

DBS, also known by its trade name YES, provides multi-channel satellite broadcast services to subscribers. DBS was founded on December 2, 1998, and has been providing this service since July 2000.

DBS provides its services by means of an engineering setup which includes terrestrial broadcasting centers transmitting content to the satellites which is received by antenna dishes and domestic decoders in accordance with the broadcast package purchased by the subscriber.

Most of DBS's income derives from subscription fees and additional payments made by its subscribers.

At December 31, 2011 DBS had 586,400 subscribers.

DBS is the only company in Israel currently operating in the satellite multi-channel television broadcasting sector, even though neither the law nor the license grant it exclusivity.

5.1.1 Structure of area of operations and changes therein

  • A. The area of multi-channel broadcasts for subscribers ("the area of broadcasts") is characterized by comprehensive regulation, including, inter alia, the obligation to obtain a license, the obligation to operate in accordance with the relevant provisions of the Communications Law, and ongoing supervision of the Ministry of Communications and the Council for Cable TV and Satellite Broadcasting (the "Council").
  • B. The area of broadcasts in Israel is provided, in addition to DBS, by HOT which provides cable television services. HOT has a monopoly declared under the Antitrust Law in the area of multi-channel television broadcasting. HOT Telecom, a fully-controlled subsidiary of HOT, has a cable network infrastructure, including terminal equipment and broadcasting centers and it provides internet infrastructure services as well as fixed-line telephone services. On the supply of ISP services by HOT-Net, which is part of the HOT Group, see Section 1.7.1
  • C. A terrestrial distribution system for digital radio broadcasts has been operating in recent years (see Section 5.1.4A).
  • D. Consumption of video content broadcast via the internet also increased (see Section 5.1.5A).

5.1.2 Statutory restrictions and special constraints in the area of broadcasts

  • A. The Communications Law requires that a broadcasting license be obtained in order to transmit satellite television broadcasts to the public. In January 1999 DBS received the above-mentioned broadcasting license. The license is valid until January 2017 and at the end of this period it will be renewable for additional periods of six years each, subject to the conditions of the license. For additional licenses granted to DBS, see Section 5.10.1.
  • B. In addition to the licensing required for broadcasting operations, operations in this area and in other areas of communication are subject to licensing, supervision and the policy decisions of the Ministry of Communications with regard to aspects defined in the law and the communications licenses. As a result of the coherence and overlap between broadcasting and other areas of communications, and the operations of HOT and related telephony and internet entities, broadcasting is materially influenced by the policy and supervision of the Ministry of Communications in various additional areas.
  • C. The broadcasting operations of DBS and HOT are also under the ongoing supervision of the Council. The Council sets policy and makes rules and has supervisory authority in several areas, including the content of broadcasts, the duty regarding original Israeli productions, broadcasting ethics, consumer protection and approval of the channels broadcasted and other matters in the area of broadcasting policy. The Council is also authorized to amend the broadcasting licenses of DBS and HOT.

5.1.3 Changes in the scope of operations and profitability in the sector

For details of changes in the scope of DBS's area of operations and its profitability, see Section 1.5.4D.

5.1.4 Market developments in the segment of operation

In recent years, a number of trends which affect competition have emerged in the broadcasting industry:

A. Since August 2009, the Second Television and Radio Authority (the "Second Authority") has been operating a terrestrial digital radio broadcasting system which freely broadcasts the television channels of the broadcasting authority (Channel 1 and Channel 33), commercial television channels (Channel 2 and Channel 10) and the Knesset Channel (Channel 99) to the nation. This setup constitutes a partial alternative product to the broadcasts of DBS and DBS believes that a material increase in the number of its users is liable to cause material harm to its revenues.

In January 2012, the Knesset Economic Affairs Committee passed a second and third reading of the Broadcasting by means of Digital Broadcast Stations Law, 2011 (which is a government bill tabled in the wake of a government resolution on this subject). According to the bill, among other things, the DTT system will be expanded within two years of publication of the law or by December 31, 2012, whichever is earlier, so that, inter alia, the following will be added to it: a radio channel containing national and regional radio channels, the Educational TV channel, should it make such an application, another IBA channel to be broadcast using HD technology should it make such an application, a designated channel, should it make such an application (today there are two designated channels - a Russian-language channel and a channel for Israeli and Mediterranean music, to which an Arabic channel is due to be added when it is set up). However, the broadcasting of a designated channel in addition to five designated channels is subject to free capacity available for this purpose; the inclusion of one of the aforementioned channels will be made in consideration of payment of distribution fees; after consulting with the Second Authority Board, the Minister of Communications may order the gradual inclusion of up to 3 more "special subject channels" to be selected in a tender process, so that each special subject channel will begin broadcasting one year after its predecessor commences broadcasts and for payment of distribution fees; commencing January 1, 2014, the DTT system and operation thereof will be transferred from the Second Authority for TV and Radio to a public body, statutory corporation or government company that does not broadcast and does not supervise radio or television broadcasts, to be appointed by the Minister of Communications and the Minister of Finance, with government approval. At the date of this report, the bill has yet to be submitted to the Knesset plenum for the second and third readings.

DBS believes that an increase in the number or range of channels distributed through the distribution system will increase the number of alternatives to DBS services and may therefore have a detrimental effect on DBS's revenues.

B. In February 2011 an amendment was enacted to the Second Authority Law most of which deals with a change in the method of regulating commercial broadcasts, while transferring from the system of granting franchises to a system of granting licenses for commercial television broadcasts to anyone complying with the threshold terms without a tender proceeding (a "Commercial Licensee"), and includes, inter alia, the following arrangements: the date of transfer between the systems is scheduled to be January 1, 2013; each Commercial Licensee may be included in the DTT broadcasting setup; the Minister of Communication, after consultation with the Council and the Second Authority, may determine a list of five sequential channels designated for the transfer of broadcasts of a Commercial Licensee by DBS and HOT (the "Channels"); the Minister of Communication may order that for three years from the date on which no franchisee for television broadcasts on Channel 2 or Channel 10 remains, there will be no broadcasts of any channel on Channels 10 or 22; a mechanism is determined whereby the moneys received from the Commercial Licensees for the use of the Channels will be used to produce original productions which will be broadcast by DBS and HOT and in the broadcasts of franchisees and/or Commercial Licensees, in accordance with a distribution to be determined.

After holding a consultation proceeding, the Minister of Communications announced on February 28, 2011 that the channels designated for the broadcasts of Commercial Licensees by DBS and HOT will be Channels 12 to 16.

5.1.5 Technological changes that can materially impact the segment of operation

The increase in the bandwidths of communication infrastructures in Israel, alongside technological improvements enabling the transmission of video content via the internet, cellular networks and additional infrastructures, and compression capabilities enable wider use of these infrastructures for the transmission of video content. This change will lead to material developments:

A. Transmission of video content on communication infrastructures – this development has led to an increase in the number and range of video content accessible to the public (whether with or without authorization from the holders of title to the content) via the various communication infrastructures71, and to a change in the format in which downloaded content is used to streaming. Viewing the content is by means of various items of terminal equipment, among them computers, televisions, tablets, and mobile phones.

The development of this trend enables the supply of various forms of video content without the need to set up a designated infrastructure system, and it could have a materially adverse effect on the broadcasting sector, which is currently based on designated infrastructures. This effect could be aggravated if this supply of content continues to be unregulated.

B. DBS's operation of VOD over the internet – this change allows DBS to launch VOD (Video on Demand) services provided over the internet (see Section 0).

For the committee examining the regulation of the transmission of content on new broadcasting platforms and technologies, see Section 5.2.

On the recommendations of the task force that reviewed the regulation of new broadcasting technologies, see Section 5.17.14.

5.1.6 Critical success factors in the segment of operations and changes occurring in it

DBS regards the following factors as critical to the success of its operations:

  • A. Quality, differentiation, innovation and originality in the content, variety, branding and packaging of its broadcasts.
  • B. Provision of television services while using advanced technologies such as personal television services, and in particular, PVR decoders and VOD services (see section 5.7.5D), as well as HOT services.
  • C. Offers of bundles of communications services including television services and other services such as telephony services and internet services (see Section 5.7.3).
  • D. High level of customer service.
  • E. Brand strength and its identification with quality, innovation and industry-leading content and services.

5.1.7 Main entry and exit barriers for the segment of operation

  • A. The main entry barriers into the segment are these: (a) the need for licenses under the Communications Law; (b) the investments required of carriers in the area of operations, including the purpose of setting up an appropriate infrastructure and purchasing and producing content; (c) the limited size of the broadcasting market which reduces the size advantage characteristic of the broadcasting field around the world; (d) saturation of the broadcasting market.
  • B. Recently, some of these entry barriers have started to crumble as a result of regulatory changes (such as DTT) and as a result of technological developments enabling the transfer of content over communication infrastructures (see Section 5.1.5A). These technological developments even simplify the transfer of multi-channel television content over existing communications infrastructures.

71 For the option of setting up an additional communication infrastructure on the network of Israel Electric Corporation, see Section 2.6.4B.

C. The main exit barriers are: (a) the regulatory barrier – termination of operations under the Broadcasting License depends on a decision of the Minister of Communications to cancel the license prior to the end of the license term, under the conditions set out in the license, including arrangements (which could be imposed on the licensee) for ensuring the continuation of broadcasts and services and minimization of harm to subscribers; (b) long-term contracts with important suppliers, and with entities which granted DBS long-term loans and subscribers.

5.1.8 Substitutes for and changes in products in the sector

In respect of multi-channel television broadcasts, DBS regards the following main services as alternatives to it products:

  • A. The variety of terrestrial channels broadcast to the Israeli public free of charge. (For the DTT setup see Section A). In addition, many foreign channels may be received in Israel using relatively inexpensive terminal equipment.
  • B. Access to video content via various infrastructures, including the internet and cellular networks (see Section 5.1.5A).

5.1.9 Competition structure and changes occurring in it

The penetration rates of DBS and HOT are very high and are estimated by DBS at approximately 70% of households in Israel. DBS believes that its chances of penetrating an additional material segment are not high for the reason that most of the remaining households are not potential customers for DBS and HOT. To the best of DBS's knowledge, in recent years there has been a decrease in the total number of subscribers of DBS and HOT, with a moderate increase in DBS's share of this market. The strengthening of alternative products is also liable to result in a decline in the above-mentioned penetration rate. Consequently, an increase in the number of subscribers may be accomplished mainly by recruiting subscribers from the competition and recruiting new subscribers following the natural growth in the number of households. This means that the broadcasting sector is characterized by fierce competition between HOT and DBS, which requires an investment of substantial resources to retain existing subscribers and recruit new ones.

For further details of competition in the segment, see Section 5.7.

5.2 Products and Services

5.2.1 Broadcasts

DBS's broadcasts include a wide variety of channels: there are approximately 150 different video channels (of which 14 are pay per view (PPV) channels, 19 are HD (High Definition) channels), 20 radio channels, 30 music channels and interactive services.

The broadcasts include a basic package which each subscriber is required to purchase as well as additional channels chosen by the subscriber, whether as a package or whether as single and PPV channels.

5.2.2 Advanced services

DBS markets PVR decoders which interface with DBS's electronic broadcasting schedule and enable receipt of special services, including ordering recordings in advance, recording series and pausing live broadcasts. The PVR Decoders also enable viewing of the content which is transferred from time to time to the decoder's memory which is updated from time to time by DBS (push video).

DBS also provides its subscribers with HD broadcasts which can be received through special decoders. These broadcasts which at the date of this report are provided for a limited number of channels, allow superior quality viewing. DBS also markets HDPVR decoders.

In 2011 DBS achieved a significant increase in the number of its subscribers using PVR decoders.

DBS believes that an increase in the number of subscribers using PVR decoders will contribute to an increase in its revenues from these subscribers and to their retention as subscribers, but it requires a material financial investment.

5.2.3 VOD services

DBS provides its subscribers with VOD services via the internet. This service has limitations with regard to the types of decoders enabling service reception (this service only available to owners of PVR decoders and some HD decoders), and with regard to availability of services due to restrictions on the internet infrastructure and bandwidth installed in customer homes In 2011 the number of DBS subscribers connected to VOD services and the use of VOD services increased significantly. Regarding the regulation of DBS's VOD services, see Section 5.17.14 below.

5.2.4 Content site

DBS has a content site on the internet which it operates together with Walla on which various content can be viewed, some of it for payment.

5.3 Revenue and profitability of products and services

Following is a table containing a breakdown of DBS's revenue (in NIS millions):

2011 2010
Revenue from broadcasts and multi-channel television services to subscribers 1,602 1,583
Percentage out of revenue Approx. 99% Approx. 98%

5.4 New Products

During the course of 2011, DBS began to market advanced HD decoders which also enable the supply of VOD services.

During 2011, DBS also launched a service enabling the viewing of certain internet content on TV screens, through the use of some types of advanced decoders.

5.5 Customers

The overwhelming majority of DBS's subscribers are private customers. DBS's subscriber agreements regulate the rights and obligations of subscribers in their relations with DBS. Pursuant to the provisions of the broadcasting license, the text of the subscriber agreement requires approval from the Council and from the Standard Contracts Tribunal. The subscriber agreement has been approved by the Council and also by the Standard Contracts Tribunal. At the date of this report, the validity of the approval granted by the Standard Contracts Tribunal has expired. The Council has approved a number of amendments to the subscriber agreement and DBS is working to obtain its approval of the other amendments, after which the amended subscriber agreement will be resubmitted for approval to the Standard Contracts Tribunal.

The company's supply of broadcasts and services and their prices appear in its price list. Most subscribers sign up for offers where DBS's services, including various constituents of the content bundles, accompanying services and terminal equipment and its installation, are provided at prices lower than those of the price list relating to the offer constituents (for restrictions on the commitment period, see Section 5.17.9).

5.6 Marketing and Distribution

  • 5.6.1 Marketing of DBS services is by way of publication in the various media. DBS's sales operations are carried out via three main distribution channels:
    • A. Sales people, who are DBS employees, working to recruit subscribers.
    • B. Call centers operated by DBS employees that receive telephone inquiries from customers wishing to receive DBS services, as well as telemarketing campaigns to potential subscribers.
    • C. External resellers. In October 2011, an agreement was terminated between DBS and one of the external resellers who recruited approximately fifty percent of the subscribers recruited by all external resellers and a significant proportion of their work focuses on the recruitment of a particular target population.
  • 5.6.2 DBS's sales operation relating to existing subscribers is effected through the use of call centers, some of which are operated by its employees, and some by third parties.

5.7 Competition

5.7.1 Competitors in the broadcasting market

The subscriber multi-channel television market in Israel is estimated at approximately 70% of all homes in Israel.72

DBS's main direct competitor, as mentioned in section 5.1.1 above, is HOT, which also provides multi-channel television services to subscribers. DBS also regards the DTT setup as a competitor for its services (see Section 5.1.3A).

To the best of DBS's knowledge, in recent years there has been a decrease in the total number of subscribers of DBS and HOT, with a moderate increase in DBS's share of the multi-channel television market. Below is data relating to subscriber numbers and market shares,73 to the best of its knowledge, at December 31, 2009, 2010 and 2011.

2011 2010 2009
Subscribers* Market share Subscribers* Market share Subscribers* Market share
586,400 40% 577,700 39% 570,000 38%

* Approximate numbers. Subscriber – one household or one small business customer. In the event of a business customer with many reception points or a large number of decoders (such as a hotel, kibbutz or gym), the number of subscribers is calculated by dividing the total payment received from the business customer by the average revenue from a small business customer.

5.7.2 Broadcasting characteristics of the competitors

DBS transmits its broadcasts using a digital broadcasting method only, whereas HOT broadcasts to most of its subscribers using a digital broadcasting method, while for the remainder it uses an analog broadcasting method which allows for lower-quality viewing, does not enable display of an electronic program guide and requires the purchase of a uniform channel package without the option of choosing broadcasting segments (for further implications of this difference, see Section 5.7.4). To the best of DBS's knowledge HOT is working to reduce the number of its subscribers connected to the analog system.

For the characteristics of DTT broadcasting, see Section 5.1.4A.

5.7.3 Characteristics of competition today

At the date of this report, competition in the broadcasting arena focuses on content, packages and channels, on service and on offering additional services such as VOD services, PVR decoders, and HD broadcasts. In recent years there has been a discernible trend toward demand and supply of personal television services which allow the customer to choose which content to view and when to view it (in contrast to viewing linear channels where the content broadcasting sequence is determined by the broadcasting entity). This trend is supported by the expansion of PVR services, VOD services and other services.

72 DBS's assessment of the percentage of penetration of the broadcasts market is based on the total number of DBS and HOT subscribers (according to HOT's reports), divided by the number of households in Israel according to data of the Central Bureau of Statistics for 2010.

73 The assessment of DBS's market share in 2009 – 2011 is based on the number of subscribers and HOT (according to HOT's reports). The figure for 2011 is based on data from the end of September 2011.

Competition is also characterized by the additional communication services offered by HOT as part of its "service bundle" (see Section 1.7.1). Towards the end of 2011, HOT acquired Mirs Communications Ltd. that holds a cellular broadcasting license, and in view of this acquisition, cooperation between the companies may be possible (on this subject, see Section 1.7.1C.

5.7.4 Positives and negatives in competition

  • A. DBS's management estimates that DBS has competitive advantages, the main ones being:
    1. Use of some of the most advanced technology in the world in order to provide its services.
    1. Quality and variety of content broadcast by DBS to its subscribers.
    1. Level, quality and availability of DBS's customer service, both telephone service and technical service.
    1. Option of receiving broadcasts even in remote or isolated areas where there is no deployment of cable infrastructure.
    1. Fostering and promoting the "yes" brand as a preferred, popular brand with a high level of loyalty.
    • B. However, DBS's competitive operations suffer from inferiority or from adverse factors in a number of areas, the main ones being:
    1. Inferiority of infrastructure DBS's infrastructure is inferior because the satellite infrastructure does not enable bidirectional communication, it does not enable the provision of VOD services and does not enable the transmission of telephony and internet services, in contrast to the infrastructure of HOT which enables the supply of these services.
    1. Regulatory restrictions:

As mentioned in section 5.17.1, DBS and the Company are subject to regulatory restrictions which limit DBS's option of offering a service bundle containing DBS's services bundled with those of the Company at competitive prices. DBS is also subject in light of the Company's holdings in it, to a restriction on obtaining a license which would allow it to provide telephony services itself over broadband internet (VoB). As long as these restrictions remain in place, and as long as the HOT Group is not subject to similar restrictions, they harm DBS's ability to offer a competitive service bundle.

Furthermore, DBS is subject to restrictions on its broadcasting content, one of which is a ban on broadcasting commercials (see Section 5.17.8) and restrictions on the ownership of the channels it broadcasts, including the News Channel (see Section 5.17.10). Similar restrictions are also applicable to HOT.

    1. Space segments DBS has significant expenses involved in the use of space segments which are necessary for the purpose of providing DBS's broadcasts. There is also a restriction on its ability to expand supply of its broadcasts which depends on availability of additional space segments or an improvement in compression capability which entails a financial investment (see Section 5.8).
    1. Transmission of video content via additional communication infrastructures DBS views the capacity to transmit video content via additional communication infrastructures including the internet and cellular networks, as a factor that might adversely affect its competitive standing in the broadcasting field, including as a result of the entry of additional competitors into the field of multi-channel broadcasts (see Section 5.1.4A).
    • C. HOT has an analog system that allows some of its subscribers to receive broadcasts at a relatively lower cost (due to the option of receiving broadcasts without using a digital decoder. DBS does not have an option of this kind.

5.7.5 Main methods for coping with competition

Following are the main methods used by DBS to deal with competition in the field of broadcasting:

  • A. Content DBS acts to purchase, produce and broadcast high-quality, innovative and varied content, creating differentiation of its content;
  • B. Branding cultivation, promotion and differentiation of the YES brand;
  • C. Service DBS places an emphasis on its customer service and technical service systems;
  • D. Technology DBS makes investments in order to expand its technological capabilities, while placing an emphasis on technological innovation. To achieve this goal, it attaches great importance to the supply of personal television broadcasts as part of the range of services it offers its subscribers, including VOD, PVR and HD services.

5.8 Production capacity

The number of channels which DBS is capable of broadcasting to its subscribers depends on the number of space segments it is using, its compression capability and the bandwidth required for the transmission of all types of channels. At the date of this report, DBS uses all the space segments at its disposal and so an increase in the number of channels it broadcasts, particularly an increase in the number of HD channels it broadcasts (which require greater bandwidth) would require additional space segments or an improvement in the compression systems it uses. DBS leases space segments from a third party (see Section 5.18.1).

In addition, in matters arising from the provision of advanced content services to subscribers, including VOD and HD content, an increase in the penetration rates of these services depends on the supply of suitable decoders.

5.9 Property, plant and equipment

Below are the main components of DBS's property, plant and equipment:

5.9.1 Land

DBS leases a number of real estate assets which serve as its offices, broadcasting center, logistics centers and employee recruitment centers. Its main offices and its central broadcasting center are located on leased land in Kfar Saba. The lease periods for these sites expire in 2019, while the balance of the lease periods for the remaining properties leased by DBS varies from a few months to approximately 9 years (these periods are based on the assumption that DBS will exert its extension options for these leases).

5.9.2 Terminal equipment

DBS installs a receiver dish and other terminal equipment in subscriber homes, among them, decoders used as a receiving and decoding unit for the reception signals, which constitute an interface with the subscriber's television screen as well as smart cards used to decode the encrypted broadcasts. Some decoders are leased to subscribers in return for a fixed leasing fee paid during the broadcast reception period and others are lent to subscribers (some of these loans are made in return for a deposit which is reduced over the subscription period).74 DBS capitalizes the installation costs for the terminal equipment as part of its property, plant and equipment

At the date of this report, DBS purchases decoders from two suppliers. The main agreement for the purchase of decoders (including the PVR decoders) is a framework agreement from August 2000, as amended from time to time, between it and Advanced Digital Broadcast S.A. ("ADB") and Eurocom Digital Communication Ltd. ("Eurocom Digital Communication") which is controlled (indirectly) by Mr. Shaul Elovitch, a controlling shareholder of the Company, who is also a controlling shareholder (indirectly) of Eurocom DBS, the largest shareholder in DBS75 (the "ADB Agreement"). Under the ADB Agreement decoders are purchased from Eurocom Digital Communication which imports them from ADB and provides the warranty for the decoders which ADB undertook to issue under the agreement. Eurocom DBS also provides a repair service for the decoders for repairs which are not included in the warranty.

74 A negligible number of decoders is sold to subscribers.

75 For details of the share trust of Eurocom DBS by power of the terms of the merger determined by the Antitrust Commissioner, see Section 1.3.1A.

In 2011 DBS purchased from Eurocom Digital Communication HDPVR decoders in the total amount of NIS 99 million. DBS is dependent on ADB and Eurocom Digital Communication for the purchase of HDPVR decoders. Replacing the supplier with another supplier does not in itself entail material cost but it would require a significant preparation period for adaptation of the replacement supplier's decoders to DBS broadcasting and encryption systems which could cause DBS loss of revenues.

DBS purchases HD Zapper decoders from another supplier under an agreement from August 2011, and in 2011 it purchased decoders in the amount of NIS 2 million. Replacing this supplier will also entail a considerable preparation period, given that at the date of this report it is the only supplier for this type of decoder.

Maintenance of decoders purchased from a particular supplier which is not carried out through the same supplier could entail additional costs and maintenance problems.

5.9.3 Broadcasting equipment and computer and communications equipment

DBS has its central broadcasting center in Kfar Saba and a secondary broadcasting center close to Re'em Junction from where it transmits its broadcasts. Its broadcasting centers contain reception and transmission equipment and DBS's property, plant and equipment which also include computer and communication systems. The secondary broadcasting center is operated by a third party which makes available its services for operating and maintaining the secondary broadcasting center to DBS in accordance with an agreement which is valid until the end of 2013 (with an extension option available to DBS).

5.9.4 Operating and encryption systems

DBS purchases services for the operating systems of its broadcasting and encryption setup from NDS Ltd. ("NDS") as well as hardware for these services. DBS is dependent on the regular supply of these services and products, including integration in connection with the types of the various decoders which it uses for the operating systems for which NDS provides services.

Under the terms of the agreement with NDS, NDS supplies development, licensing, supply, training, assimilation and maintenance services for encryption, broadcasting and ancillary software and equipment required for the broadcasting system. NDS has undertaken to adapt the equipment and services it supplies to the various decoders and systems purchased by DBS and also to supply a warranty for its products and also support services. DBS has also entered into agreements with NDS for the purchase of services enabling the provision of PVR, HD and VOD services. DBS makes one-time payments and periodic payments for the services and products of NDS. These payments are based primarily on the number of decoders it uses and the number of its active subscribers. The agreement with NDS expires at the end of December 2013.

5.10 Intangible assets

5.10.1 Licenses

DBS owns the following main licenses:

  • A. Broadcasting license valid through January 2017 this license is material to DBS's operations and is the main regulatory permit for its operations (for the conditions of this license, see section 5.17 below).

  • B. License for satellite television broadcasts in the Judea and Samaria region valid through 2016, and by power of this license whose provisions are similar to those of DBS's main broadcasting license, DBS broadcasts to the Judea and Samaria region.

  • C. License to perform uplink operations (transfer of broadcasts from DBS's broadcasting center to the broadcasting satellite and performance of setup and ancillary operation activities), which is valid through January 2017 or until the end of DBS's broadcasting license, the earlier of the two. This license is material to DBS's operations and is the regulatory permit for the transmission of broadcasting messages from the broadcasting center to the broadcasting satellites and from them to subscriber homes.

  • D. License for the provision of uplink/downlink services to other communication licensees, which is valid through October 2013. At the date of publication of this report, DBS does not use this license.

5.10.2 Trademarks

DBS owns a variety of trademarks designed to protect its various brands and services. The main DBS registered trademarks relate to the protection of its trade name (yes), its key content channel names, the names of some of the channel packages it markets and of its unique terminal equipment.

5.10.3 Software and licenses

See Note 8 to DBS's 2011 Financials

5.10.4 Computerized billing system

DBS uses computer programs and systems to manage the agreements with its subscribers, including its billing system. In this context, DBS entered into a set of agreements with Convergys Solutions Ltd. ("Convergys") in which Convergys granted DBS a non-exclusive license to use the system. Similarly, Convergys undertook to provide maintenance services for DBS as specified in the agreement. In respect of Convergys products and services, DBS undertook to pay compensation consisting, inter alia, of variable costs for the license fee to use the system, based on the number of its subscribers, and variable costs for training services, software upgrades, maintenance and support for operation of the system.

DBS is materially dependent on Convergys system and services due to their importance for billing its subscribers. System failures or a termination of the services received by the DBS may cause operating difficulties until the problem can be repaired or the system/supplier can be replaced.

In 2011, DBS paid Convergys a total of NIS 6.6 million.

5.11 Broadcasting rights

5.11.1 DBS has the broadcasting rights of two types of video content.

  • A. Content purchased from third parties that own the broadcasting rights thereto;
  • B. Content which DBS invests in producing (wholly or partially), and in addition to the actual right to include the content in its broadcasts, DBS generally also has rights in such content, at the rates specified in agreements with the producers. In most instances, DBS is also entitled to issue authorizations to use the rights and share the revenues stemming from additional use of the content, in addition to DBS broadcasting thereof
  • 5.11.2 The broadcasting and distribution of content by DBS on various media involves the payment of royalties to the owners of copyrights of musical works, voice records, scripts and content direction, included under the Copyright Law, 2007 and the Performers and Broadcasters Rights Law, 1984. Payment of royalties, as aforementioned, is done via a number of organizations that operate in Israel which collect the royalties for the owners of the intellectual property rights. DBS has blanket licenses with these organizations. Payments by DBS under these licenses are, at times, based on a fixed payment and at other times on various pricing methods, and with respect to some of the organizations, for the transfer of content over certain media, DBS may be required to pay additional amounts as royalties that are not expected to be significant. This estimate by DBS is a forward-looking statement, based among other things on estimates by DBS, including regarding the amount of use of the content and the positions of the various organizations, and should any of them change, this estimate may change accordingly.

DBS and one of said organizations, the Association of Composers, Authors and Publishers of Music in Israel ("ACUM") previously had agreements, according to which the royalties paid to ACUM as of 2003 are advances on account of the royalties, at a rate derived from what HOT pays ACUM and that these amounts will be paid until a different agreement is reached with ACUM, inter alia, considering the agreement reached, if reached, between HOT and ACUM with respect to the royalties to be paid to ACUM. To the best of DBS's knowledge, in part in light of immediate reports published by HOT, after an arbitration ruling was issued in favor of ACUM, against HOT in a dispute between them, that HOT appealed to a panel of arbitrators panel, in December 2011, HOT and ACUM signed a settlement arranging HOT's debts towards ACUM for the period 2003-2010, and payments of the annual royalties that HOT will be liable for in respect of 2011-2016.

5.11.3 Recently, following a revised demand for royalties received from ACUM, DBS and ACUM are negotiating to bring these disputes to an end as part of an agreement that will regulate the level of royalties that DBS owes ACUM for 2003-2010, as well as the payment of royalties for 2011-2016.

Additionally, DBS enters into agreements to receive licenses to broadcast local and foreign channels, in consideration of a fixed annual payment or payment dependent on the number of subscribers to the relevant channel.

  • 5.11.4 Given the many content providers from which DBS purchases broadcasting rights, DBS does not have a main content provider and is not materially dependent on any single content provider. However, with respect to broadcasts of Israeli sports, at the date of this report there is dependence on the purchase of the broadcasting rights of local sports channels by these two content providers.
  • 5.11.5 For information regarding the presentation of the broadcasting rights in DBS books and the amortization of their costs, see Notes 3B and 9 to the DBS 2011 Financials.

5.12 Human Resources

5.12.1 Organizational structure

DBS has nine departments, each headed by a VP, who are members of DBS management, as shown in the figure below:

(*) The Internal Auditor is not an employee of DBS.

5.12.2 DBSpersonnel by department

Department Number of Employees
At December31, 2011 At December31, 2010
Marketing 35 38
Customer Service* 1,752 1,462
Content 78 74
Engineering 97 101
Finance and Operations 115 118
Human Resources 48 52
Regulation and Legal Management 3 4
Technologies and Information 94 100
Management and Spokesperson 7 15
Sales - 263
Total 2,229 2,227

*At the beginning of 2011, sales was spun off from Customer Service into an independent department.

5.12.3 Training and human resources development

DBS provides regular training for its customer service, technical service and sales personnel, collection and headquarter employees, via its training center.

DBS trains its employees on an ongoing basis and also carries out manager training and support on an ongoing basis.

5.12.4 Employee compensation schemes

  • A. In September 2008, 4,250,000 Company option warrants were allocated to the CEO of DBS. They are exercisable into Company shares at the exercise price of NIS 5.24 per option warrant on the allocation date (as will be adjusted according to the Company's payment of dividends as of allocation date). The fair value of the option warrants on the allocation date was NIS 10,280,000. The option warrants vest in three equal annual portions, and by the date of this report, two of the three portions have vested. For additional details on the vesting of the third portion, and the decision of the Company's Board of Directors, see the Company's immediate report from September 12, 2011, presented by way of reference.
  • B. An existing annual bonus plan is in place for the CEO of DBS for 2011, based on the rate of achievement of certain defined goals. An annual bonus plan also exists for other officers. It is based on attaining annual targets, and the issue of bonuses is subject to approval by the DBS Board of Directors. Furthermore, annual bonuses are granted to other managers and employees at the discretion of DBS.

5.12.5 Benefits and the nature of employment agreements

DBS employees are employed under personal employment agreements, on the basis of a monthly salary or an hourly wage, with some of the employees also entitled to performance-based compensation. The employment agreements are generally for an undefined period, and each party may terminate the agreement by prior notice in accordance with the agreement or the law.

DBS employs people in some of its departments on the weekly day of rest and on days of rest prescribed by the State, and it has an appropriate permit for such employment.

5.13 Suppliers

For a description of the engagement with Spacecom, which has the exclusive rights and is the exclusive provider of space segments used by DBS, and upon which DBS is highly materially dependent, see Sections 5.8 and 5.18.1.

For a description of the engagement with ADB and Eurocom Digital Broadcast for the purchase of decoders, on which DBS is dependent, see Section 5.9.2.

For a description of the engagement with NDS, upon which DBS is dependent with respect to the supply of broadcasting and encryption operating services, see Section 5.9.4.

With respect to dependence on the purchase of the broadcasting rights of local sports channels from these two content providers, see Section 0.

For a description of the agreement with Convergys, see Section 5.10.4.

5.14 Working Capital

5.14.1 Customer and supplier credit

DBS collects subscriber fees from its customers at the beginning of each calendar month for the previous calendar month.

The following is information regarding supplier and customer credit in 2011:

Creditin NISmillions Average creditdays
Customers76 160 36
Short-term suppliers 409 140
Long-term suppliers 19 *

(*) See Section 5.18.5 for information about the scheduling agreement with the Company and Bezeq International.

5.14.2 Working capital deficit

At December 31, 2011, DBS's working capital deficit amounted to approximately NIS 590,000.

5.15 Financing

5.15.1 Average interest rate on loans

Source of financing Amount at December 31,2011 (NIS millions) Currency or linkage Average interest rate in2010 Effective interest ratein 2010
Short-term loans Banks 0.4 NIS 5.61% 5.75%
Banks (1) 423 NIS 6.56% 6.65%
Long-term loans Non-bank (2) 1,178 CPI-linked NIS 7.04% 7.17%
Shareholder loans(3) 2,678 CPI-linked NIS 6.23% 6.32%

(1) Until December 31, 2010, the long-term bank loans bore 5.6% annual fixed interest. As of December 31, 2010, some of these loans began bearing fixed interest at an average rate of 6.63%, and others variable interest at an average rate of prime plus 1.8%.

(2) The non-bank credit, which is valid to December 31, 2011, consists of debentures (see Section 5.15.3).

(3) Loans extended to DBS by its shareholders are linked to the CPI and are divided into three types: A. Non-interest bearing loans; B. Loans bearing annual interest of 5.5%; C. Loans bearing annual interest of 11%. See also Section 5.18.4 and Note 15 to DBS's 2011 financial statements..

76 Eliminating doubtful debts.

5.15.2 Bank financing

DBS received bank credit under a financing agreement between DBS and a consortium of banks that provided DBS with long- and short-term banking finance ("the Finance Agreement" and the "the Banks", respectively). The bank credit is made up of short-term credit extended to DBS under a credit facility which expires, at the end of 2015, and long-term credit repaid in accordance with a payment schedule that ends at the end of 2015.

Under the Finance Agreement, DBS must comply with a covenant of minimum debt coverage ratio between its cash balances77 plus DBS's surplus before financing,78 and the total of the principal repayments and the interest payments.79 The targets of the covenants increase gradually to 2013, and the target for December 31, 2011 was a minimum debt coverage ratio of 1.05, respectively. On that date, DBS was in compliance with the covenant (the debt coverage ratio was 1.55). DBS must also comply with a covenant of maximum and minimum supplier credit measured against the liabilities to suppliers and service providers and included in its financial statements for the period starting at the beginning of that calendar year and ending at the end of the measured quarter. The covenant target is supplier credit of not less that NIS 300 million and not more than NIS 500 million.80 On December 31, 2011, DBS was in compliance with this covenant (supplier credit was up to NIS 428 million). DBS's compliance with the covenants is measured quarterly, and failure to comply with these covenants, subject to extensions stipulated in the Finance Agreement, grants banks the right to demand early repayment of the loans.

In addition to the financial covenants set out above, under the Finance Agreement additional restrictions stipulated therein apply to DBS. These include: restrictions on its compliance with the business plan, updating of the plan and engaging in operations that are not an integral part of its current operations; restrictions on the assumption of third-party liabilities, including the receipt and extension of credit (DBS may not take credit from a third party (except for insignificant amounts on the specified conditions); restrictions on the distribution of profits and payment of management fees or similar payments to shareholders; restrictions on the creation of pledges and sale of certain assets without consent from the Banks; restrictions on DBS's transactions with interested parties, changes of ownership in DBS, the purchase of securities in any corporation and the offering of its securities to the public (including the issue of debentures); restrictions on the shareholder loans given to DBS, including their inferiority to the bank credit (and to debentures issued to the public, if any), and restrictions on the repayment thereof prior to repayment of bank credit in full, except in respect of shareholder loans given to DBS after April 1, 2004, which DBS may repay on account thereof prior to full repayment of the bank credit, under the conditions set out in the Financing Agreement; Restrictions on the allotment of shares or other DBS securities without the consent of the Banks, except for the allotment of securities to DBS shareholders which was permitted under the conditions set out in the Finance Agreement.

DBS is bound to make mandatory repayment of sums that it receives in respect of the issue of shares or debentures to the public, sale or transfer of property and certain cash flow surpluses of DBS, on the conditions and at the rates set out in the Finance Agreement. DBS may, voluntarily, effect early repayment sums received in respect of issue of shares or debentures to the public, which may remain after the aforesaid mandatory repayment, on such conditions and at such rates as are set out in the Finance Agreement, with the agreement defining the rate of receipts from the issue of DBS debentures (Series A) in the event that the series is expanded, if such event occurs, to be used to repay the bank credit. DBS is entitled to repay, voluntarily, through early repayment, amounts to be received with respect to the public issue of shares or debentures, to remain after the performance of said mandatory repayment, under the conditions at the percentages stipulated in the Finance Agreement.

  • 77 Cash, deposits, and securities available for sale as are at the end of the quarter according to DBS's financial statements, plus the unutilized balance of the short-term bank credit facility.
  • 78 The total amount of cash, net, from DBS's current operations in the past four quarters, less the total amount of cash (net) used for investment activity in those four quarters according to the cash flow report included in DBS's financial statements.
  • 79 The total sum payable in the quarters following the reviewed quarter, on account of the long-term bank credit and on account of the Debentures (Series A) and the Debentures (Series B).
  • 80 For the matter of the maximum target, credit of up to NIS 100 million from interested party suppliers will not be counted as long as the credit from suppliers who are not interested parties does not exceed NIS 500 million.

The Finance Agreement officially defines events that constitute breach and entitle the banks, under the conditions stipulated in the Finance Agreement, to call in the bank credit for immediate repayment, including various breaches of the Finance Agreement, liquidation and receivership proceedings against DBS, cancellation or suspension of the broadcasting license, unauthorized changes in ownership of the means of control in DBS, violations of the undertakings of the shareholders to the banks, breach of material agreements defined in the Financing Agreement, and breach of material obligation of DBS's debentures, insofar as the trustee demanded immediate repayment of the debentures due to the aforesaid breach.

The Financing Agreement further stipulates that if the Debentures Series B of the Company are downgraded below "ilBBB" (or its parallel, whichever is lower), the annual interest paid to the banks will increase by 0.25% for each notch reduction on the rating scale, as long as the downgrade is in force.

Concerning restrictions on taking additional credit by power of the DBS debentures, see Section 5.15.3.

DBS has created a floating charge in favor of the Banks, and has created fixed charges in favor of the Banks over its rights under material agreements to which it is party, over its unissued registered capital, its goodwill, certain intellectual property rights, and over the insurance rights to which it is entitled under the insurance policies issued to it (the charge does not apply to DBS's rights under its broadcasting license). These charges were taken at equal rank, pari-passu, with similar charges created by DBS in favor of its debenture holders (see Section 5.15.3).

Eurocom DBS, the largest shareholder in DBS,81 placed a charge on DBS securities it held and the rights to repayment of the shareholder loan it extended to DBS in favor of the Banks, to secure the amounts the Banks provided and will provide to DBS. DBS shareholders have confirmed to the Banks that until full repayment of the bank credit, the shareholder loans will be subordinate to the bank credit, there will be no disposition thereof and that they will not demand their repayment on any collateral for their security. On November 23, 2000 the Company gave a guarantee of DBS's debts to the Banks, provided that the amount which the Banks receive in repayment by the Company in respect of its guarantee does not exceed the value of its shares in DBS on the date on which the Banks realize the shares which the other shareholders pledged in their favor. The Company also undertook that in the event a negative pledge the Company gave in favor of its creditors is released (see Note 19.6 to the 2011 Financials), the Company would charge its shares in DBS, a first ranking charge in favor of the banks. Furthermore, the Company warranted to also put its shares up for sale in the event that the Banks sell the charged shares. Pursuant to a deed of amendment of the guarantee of May 2, 2002, the Company consented that in the event of realization of the collateral given by the other shareholders, the Company would waive repayment of the shareholder loans it granted to DBS. The Company also consented that its guarantee would also apply, mutatis mutandis, to the options to be allotted to it by DBS and to the right to receive them. Eurocom DBS and the Company undertook to the Banks inter alia not to oppose the sale or other realization of their shares in DBS, which had been pledged (by Eurocom or DBS) or in respect of which a guarantee had been given (by the Company), such that the Banks could make the sale in the form of a friendly liquidation.

5.15.3 Debentures

A. In July 2007, DBS raised approximately NIS 620 million as part of a private issuance to institutional investors of registered debentures (Series A) which were listed on TACT Institutional at TASE ("the Debentures (Series A)"), in accordance with a deed of trust between DBS and Hermetic Trust (1975) Ltd. ("Trustee A" and "Deed of Trust A", respectively).

81 For details on the trust on Eurocom DBS shares under the terms of the merger laid down by the Antitrust Commissioner, see Section 1.3.1A.

The Debentures (Series A) are to be repaid in eight annual (unequal) principal payments, in July 2010-2017,82 which at the date of this report bear annual linked interest at a rate of 8.4% per annum paid in semi-annual installments (principal and interest). The terms of the Debentures (Series A) include mechanisms to reduce the interest rate if the debentures are registered for trade on the stock market (to annual rate of 7.4%), and a mechanism for an interest supplement in the event that DBS pays an interest supplement in respect of the bank credit due to failure to comply with the financial covenants stipulated in the Financing Agreement and the Debentures (Series A) are not registered for trade at that time.

Deed of Trust A states that DBS is entitled to register first liens in favor of other holders of securities that DBS might issue, and/or have them be party to charges in favor of the trustee, without need for the trustee's consent, provided that the ratio of the total debt of DBS83 (after issues of securities as aforesaid and taking its consideration into account) at the end of the quarter preceding the issuance, to its EBITDA in the 12 months ended at the end of the last calendar quarter, does not exceed 6.5.

Deed of Trust A sets out various agreed events (such as insolvency, breach, realization of charges on the main DBS assets, etc.), the occurrence of which, after a warning period stipulated in the deed, entitles the Debentures to be called in for immediate redemption subject to the provisions of the Deed of Trust. Immediate redemption can also be demanded in the event of realization of the Banks' collateral (as defined in subsection C) or the calling in of another series of Debentures issued by DBS for immediate redemption, or if the balance to clear exceeds the amount stipulated in the deed.

For the rating of the Debentures (Series A), DBS undertook to S&P Maalot (and solely to it) that it would not perform a redemption at the expense of the shareholders loans until end of the lives of the Debentures (Series A).

B. In November 2010, DBS raised the sum of approximately NIS 450 million as part of a private issue to institutional investors of registered debentures (Series B) which were listed on TACT Institutional at TASE (the "Debentures (Series B)"), in accordance with a deed of trust between DBS and Hermetic Trust (1975) Ltd. ("Deed of Trust B" and "Trustee B", respectively).

The Debentures (Series B) are to be redeemed in eight (unequal) annual principal payments, in November 2013-2019,84 which bear annual CPI-linked interest at a rate of 5.85% per annum paid in semi-annual installments (principal and interest). The terms of the Debentures (Series B) included a mechanism for a 0.5% reduction in the annual interest rate should the debentures be listed for trade on the stock exchange (and the reduction does not commence before November 2012) and in the event the Company provides a guarantee for the holders of the Debentures (Series B), and as long as the Company's rating does not fall below (ilAA-) or the corresponding level issued by other rating companies (whichever is higher), mechanisms were defined for a 0.5% supplement the annual interest paid if the Company's debentures are downgraded to ilBBB or its equivalent, and a supplement of 0.25% to the annual interest in respect of each notch on the rating scale, as long as the downgrade is in effect. Should the Company provide a guarantee in favor of the holders of Debentures (Series B), and as long as the Company's rating does not fall below the abovementioned level, the interest supplements, if any, in respect of the downgrading rating, will be cancelled.

Deed of Trust B states that DBS's right to register first liens in favor of other holders of securities that DBS might issue (whether in a case of expansion of the series or in a case of issue of another series or additional securities) and/or make them party to charges in favor of the Trustee, without requiring the Trustee's consent, is dependent on the rating of the Debentures (Series B) not falling below at that time (insofar as their rating does not exceed their initial rating – see subsection F below), and on the ratio of the total debt of DBS85 (after an issuance of securities as aforesaid and taking into account its consideration) at the end of the quarter preceding the issuance, to its EBITDA in the 12 months ended at the end of the last calendar quarter, does not exceed 5.7.

  • 82 In each of the years 2010-2013, payment of the principal will be 8% of the par value of the Debentures, and in each year thereafter, payment of the principal will be 17% of the par value of the Debentures.
  • 83 The total debt is defined in Deed of Trust A as "The debts of DBS secured by a first lien unlimited in amount on all the assets of DBS, pari passu with the collateral created by DBS in favor of the holders of the Debentures (Series A)."
  • 84 In each of the years 2013-2017, payment of the principal will be 14% of the par value of the Debentures, and in each year thereafter, payment of the principal will be 15% of the par value of the Debentures.
  • 85 The total debt is defined in Deed of Trust B as "The debts of DBS secured by a first lien unlimited in amount on all the assets of DBS, pari passu with the collateral created by DBS in favor of the holders of the Debentures (Series B), less cash and monetary deposits available to DBS.

Additionally, Deed of Trust B sets out various agreed events (subject to the extensions noted in the deed) which if they occur, establish a right to call the Debentures for immediate repayment, subject to the provisions of the Deed of Trust. These events include the events listed in this regard in Deed of Trust A, with certain changes, and other events, including failure to submit financial statements to the trustee on the dates stipulated in the deed, decrease in the percentage of the Company's holding in DBS to below the minimum rate stated in the deed (as long as DBS is a private company), merger with another corporation (except with the Company or a corporation it controls), or sale of most of its assets on the terms stated in the deed, cancellation of the broadcasting license or termination of activity in the field of communications, and non-compliance with the financial covenant in Deed of Trust B whereby DBS must comply every quarter with a maximum debt/EBITDA ratio86 of 5.7. On December 31, 2011, DBS was in compliance with this covenant (its debt/EBITDA ratio was 2.86).

Deed of Trust B includes a restriction on the right of DBS to pay dividends and repayment on account of the shareholders loans in its compliance with the financial covenant based on the ratio between the total secured debt and its EBITDA (as they are defined in Deed of Trust B, and subject to the amendment periods stipulated in the deed), and with respect to the repayment of shareholder loans, there is an additional restriction according to which the amount of repayment shall not exceed the net accumulated profit of DBS from the beginning of 2011 forward, less financing expenses of DBS in respect of shareholder loans and less repayments or distributions made.

In March 2011, DBS performed a private issue by way of expanding the debenture series (Series B) in the amount of NIS 120 million (with no change in the rating of the series), so that 50% of the consideration from the issue was used for early repayment of part of the long-term bank credit DBS.

C. The Debentures (Series A) and Debentures (Series B) are each secured by a first ranking floating charge, unlimited in amount, on all of DBS's assets (aside from exceptions attributable to the provisions of the Communications Law) placed by DBS in favor of the trustee of the relevant series, including a covenant that restricts the creation of additional charges (aside from exceptions stipulated in the deed of trust), and in a first ranking fixed charge, unlimited in amount, in favor of any such trustee, on the rights and assets of DBS that were charged by it in favor of the banks (aside from exceptions attributable to the provisions of the Communications Law) ("Trustee Collaterals"). The Trustee Collaterals, as aforementioned are first ranking and equal (pari-passu) to the floating charges and the fixed charge placed by DBS in favor of the banks to secure the bank credit ("Bank Collaterals") and between the series of debentures themselves. The creation of additional charges by DBS in favor of the banks is subject to the approval of the trustee, unless said charges are also registered in favor of the trustee. In any event of realization of the Trustee Collaterals and/or Bank Collaterals and/or sale of the assets subject of these collaterals, including by the holders of other securities who will receive a charge on said assets, the receipts of such exercise will be divided pro rate between the trustee, banks and the holders of both debenture series, with each charge holder receiving its relative share of the receipts equal to the relative share of the debt to it (as defined in the deed of trust) divided by the total secured debt in said assets.

86 The ratio of DBS's total debt (as defined in footnote 85) to its EBITDA (defined in Deed of Trust B as total operating profit of DBS from ordinary operations before finance and tax expenses, plus depreciation and amortization and plus provisions and extraordinary one-time expenses) in the 12 months ended in the relevant quarter.

  • D. According to the provisions of Deed of Trust B, in the event Trustee B is given a guarantee by the Company for the liabilities of DBS to the debenture holders (Series B), and as long as the Company's rating did not fall below the rating mentioned above in sub-section B, applicable from that time, the collaterals DBS created in favor of Trustee B will be cancelled, the restriction on expansion of the series and the issue of additional securities secured by said collaterals, the restriction regarding the repayment of the shareholder loans and payment of dividends will be cancelled and the number of causes for immediate redemption available to Trustee B under Deed of Trust B will be cancelled (in addition to the drop in the annual interest rate as aforementioned in sub-section B).
  • E. Changes in the rating of the Company and rating of the debentures by S&P Maalot in the reporting period
Debentures (Series A) and rating Debentures (Series B)
July 5, 2007 -ilBBB – rating on date of the issue
April 13, 2010 Rating raised to ilBBB
July 6, 2010 Rating raised to +ilBBB
October 13, 2010 Placed on credit watch with positive implications
October 31, 2010 Upgraded to -ilA, among other reasons in view of the expectedimprovement in DBS' liquidity in the short term following the issue ofDebentures (Series B) and in view of the amendment to the FinancingAgreement that included a list of the financial covenants with whichDBS must comply. -ilA - rating on date of the issue
March 1, 2011 Rating of ilA- for additional debentures of up to NIS120 million par value, to be issued in a seriesexpansion.
November 8, 2011 ilA rating (i.e. rating retained) with stable rating outlook for DBS.

For additional details on the Debentures (Series A) and (Series B), see Note 12 to the 2011 Financials.

5.15.4 The corporation's credit facility (in NIS thousands)

Use at Use at
Credit facility December 31, 2011 February 27, 2012
114,060 2,369 4,254

5.15.5 Estimate regarding the need to raise sources of financing in 2012

According to the payment schedule of the Financing Agreement and DBS's debentures, in 2012 DBS is expected to repay NIS 241 million on account of principal and interest of its loans.

DBS management estimates the sources of financing available to it will be sufficient for its operations in the coming year, and this according to the cash flow forecast that was approved by the DBS Board of Directors. Should additional sources be necessary for operations in the coming year, DBS will adjust its activity such that it will not require additional sources beyond those available to it.

In recent years DBS needed to raise external financing sources, inter alia, to increase its investments. As at the date of this report, a significant increase of DBS's investments would require expansion of the sources of financing available to it (for restrictions regarding additional credit, see Sections 5.15.2.and 5.15.3).

5.16 Taxation

For information regarding DBS taxation, see Note 8 to the 2011 Financials and Note 26 to DBS's 2011 Financials.

5.17 Restrictions on and supervision of the company

5.17 5.17

DBS's operations are regulated by and subject to an extensive system of laws that apply to the area of broadcasting, including primary legislation (and specifically the Communications Law and subsequent regulations), secondary legislation (including the Communications Rules), as well as administrative directives and Council decisions. All these materially affect DBS and its operations. Likewise, legislation and secondary legislation in the field of consumer protection have a material impact on DBS.

Additionally, DBS's operations are subject to the provisions of its licenses, and particularly the broadcasting license.87

5.17.2 Eligibility requirements for licensee for satellite broadcasts, restrictions on cross-ownership

The regulations of the satellite broadcasting license place various restrictions on a licensee, including eligibility requirements that relate to the holdings of the owner of the license and the interested parties, directly and indirectly, in the licensees under the Law of the Second Authority and the owners of daily newspapers.

5.17.3 Royalties

Under the Royalties Regulations (Satellite Broadcasts), DBS must pay royalties on its revenues from provision of broadcasting services. For information regarding the percentage of royalties and in the increase in the percentage of royalties in 2011 and 2012, see Section 1.7.3B. In respect of 2011, DBS paid approximately NIS 17.4 million in royalties (the percentage of royalties that year was 1.75% of the relevant revenues).

5.17.4 Tariff regulation

The broadcasting license stipulates provisions regarding the types of payments the licensee may collect from its subscribers. DBS is obligated to inform the Chairman of the Council of any change in the price list approved by the Council immediately upon its publication, and the Chairman is entitled in certain cases to prohibit the change in the price list. The Chairman of the Council is further entitled to intervene in special offers or discounts offered by DBS, if he finds that they mislead the public or discriminate between subscribers.

Under Section 6(49) of the Communications Law, the license may stipulate maximum prices that can be charged to subscribers. At the date of this report, no such prices had been set.

5.17.5 Requirement to invest in local productions

In accordance with the requirements of the broadcasting license and the decisions of the Council, for each of the years 2010 and 2011 DBS must invest in local productions an amount which shall not be less than 8% of its revenue from subscription charges, and according to the regulations and the decisions of the Council, DBS must invest different rates of these investments in different types of local productions. In this context, DBS must invest at least 50% of all its investments in local productions that are broadcast on channels that it does not own ("outside channels"), and based on the Council's decision, to meet this obligation, DBS must ensure that it has no interest in the productions' broadcast on the outside channels. In December 2011, the Council resolved, inter alia, to charge DBS an amount of NIS 40 million to make up shortfalls in local productions on channels that are owned by outside producers in respect of the years 2007-2011, to be paid over the period 2012-2016. In view of this decision, DBS will have to make changes in the mix of local productions and the way of ordering them. DBS is also completing investment shortfalls determined by the Council in certain genres.

87 The full version of the broadcasting license is available on the Ministry of Communications website: www.moc.gov.il.

In October 2011, the Council informed DBS that commencing in 2012, its revenue from subscription fees, which are the basis for calculating the obligation for local productions, would be considered as including any payments paid by its subscribers to receive their broadcasts and acceptance of their services, including revenues from terminal equipment and the installation of such equipment, and this irrespective of the fact that according to the policy implemented by the Council to date, inclusion of the revenues from terminal equipment for calculating the obligation to make local productions was conditional on a mechanism based on the profitability of this revenue component, and in previous years revenues from terminal equipment and its installation were not included in the basis for calculating local productions. Consequently, DBS will have to increase its total annual investment in local productions.

5.17.6 Terminal equipment

A. In March 2011, the Ministry of National Infrastructures published Draft Energy Sources (Maximum electrical output in active stand-by mode of a digital channel converter for TV broadcast reception) Regulations, 2011, the purpose of which is to regulate the maximum electrical output when digital converters are on active standby mode. As far as DBS is aware, this draft has not yet been discussed by the Knesset Economic Affairs Committee, and at the date of this report the Ministry of National Infrastructures is making changes in the draft before presenting it for discussion. Preliminary investigations conducted by DBS show that should the original version of the draft regulations become binding legislation, they may adversely affect DBS's ability to continue to use some of the decoders currently used by its subscribers, and its ability to import the decoders that require a higher level of electricity capacity than the maximum output prescribed in the draft regulations. DBS has asked the Ministry of National Infrastructures to amend the wording of the draft regulations so as to minimize wherever possible these possible effects.

DBS's opinion in this instance is forward-looking information, as defined in the Securities Law, based in part on the present version of the draft regulations. There is no certainty that the draft regulations will become binding legislation, or that the version of the legislation that is passed, if it is passed, will be the same as the draft version that has been published. This estimate may not materialize, or it may materialize in a manner that differs significantly from that foreseen, in part depending on the version of the legislation that is passed, if and when it is passed.

B. In July 2011, the Council chair informed DBS that he intends to recommend that the Council consider amending DBS's broadcasting license so that the deposit that subscribers are required to make for borrowing an HD or PVR decoder will be limited to the cost of the purchase of the decoder loaned to the subscriber (eliminating an easement that was given to DBS in the past with respect to these advanced decoders). In August 2011, the Council chair informed DBS, inter alia, that he intends to recommend that the Council amends the subscription agreement so that the amount deposited when borrowing used terminal equipment, is not more than its depreciated cost. DBS has expressed its objections on this subject to the Council chair. DBS is of the opinion that insofar as these recommendations are implemented, its revenues will be severely reduced.

This opinion is forward-looking information, as defined in the Securities Law, based, in part, on the aforesaid announcements by the Council, that are still subject to a hearing with DBS. There is no certainty that these announcements will in fact be adopted and implemented by the Council. This estimate may not materialize, or it may materialize in a manner that differs significantly from that foreseen, in part depending on the decisions that are actually made, if they are made, by the Council.

5.17.7 Requirement to transmit channels

In accordance with the requirements under the law and license, DBS is required to allow the producers of channels set out in the law to use its infrastructures to transmit broadcasts to its subscribers, and this in exchange for payment ("Transmission Fee") to be determined in the agreement, and lacking agreement - in exchange for a payment to be determined by the Minister, after consulting with the Council.

In March 2009 the Ministry of Communications announced a hearing on the amount of the transmission fee, noting that the results would serve as the foundation for the decision on the dispute between DBS and the dedicated channels (lacking an agreement between them), and the amount of the payment to be determined in the hearing will apply from 2007 through the end of 2013. The parties will be able to use the calculation method to calculate the amount of the payment through 2006. The Ministry of Communications noted that its economic opinion, which it attached to the hearing, could serve as the basis for settlement of other disputes that may arise between DBS and other independent channel producers. In November 2010, as part of the hearing, DBS received the economic opinion of the Economic Department at the Ministry of Communications. According to the opinion, the annual usage fees would amount to NIS 2 million for an independent channel producer that is not financed by subscription fees. At the date of this report, the decision of the Minister in this regard has not yet been received.

In accordance with an amendment to the Communications Law in July 2010, the dedicated channels are exempt from payment of transmission fees to HOT and DBS. In September 2010, DBS filed a claim with the High Court of Justice against the validity and applicability of this amendment. This claim is still pending.

5.17.8 Content of the broadcasts and obligations with respect to subscription

The broadcasting license sets out provisions that relate to the content of DBS's broadcasts, including an obligation to obtain the Council's approval of the channels broadcasted by DBS. The Communications Law prohibits the broadcast of advertisements, subject to several exceptions (this prohibition also applies to HOT).

  • A. Additionally the broadcasting license includes conditions regarding the terms of the services to subscribers and prohibition of discrimination between subscribers as well as an obligation to have the Council and the Standard Contracts Tribunal approve the subscriber agreement.
  • B. In 2009, a government resolution was passed amending the Communications Law so that it defines, inter alia, legislative arrangements that will obligate DBS and HOT to allow all subscribers to connect to a package consisting of Channel 1, Channel 33, Channel 2, Channel 10 and the Knesset Channel (in this paragraph - "the Basic Package"), subject to conditions prescribed in the resolution. According to this government decision, DBS and HOT will be entitled to broadcast advertisements from 2012 onwards, subject to rules to be prescribed by the Council. To the best of DBS's knowledge, at the date of this report, the issue of the Basic Package is still being considered by the government.
  • C. In February 2012, The Israeli Law, Information and Technology Authority ("ILITA"), informed DBS, after negotiations conducted by the parties, that commencing March 14, 2012, DBS is required to discontinue any use of information about subscribers who have left its services from February 29, 2012 onwards for marketing purposes, unless the subscribers knowingly given their specific and separate consent to this effect. ILITA noted that any use that deviates from the aforementioned is prima facie breach of the provisions of the Protection of Privacy Law, 1981. Regarding subscribers who had disconnected from DBS's services by February 29, 2012, ILITA announced that DBS is permitted to make one-time use of information about them for marketing purposes up to the end of May 2012. DBS believes that implementation of ILITA's position may affect the volume of sales by DBS.

5.17.9 Restrictions on term of commitment

Regarding a prohibition on specifying a commitment period in agreements with subscribers and restrictions concerning exit penalties collected from subscribers whose commitment period has not yet ended, see Section 1.7.3D.

5.17.10 Ownership of broadcast channels

According to the communications rules, DBS, including its associated entities which are defined in the communications rules, may own up to 30% of the local channels broadcast by DBS. (This is in contrast to the 20% applicable to HOT.) Under the Communications Law, DBS is also restricted on the ownership of news broadcasts producers.

5.17.11 General provisions regarding the broadcasting license

The Minister and the Council have parallel authority to amend the broadcasting license. The Minister was authorized to cancel or postpone the broadcasting license for causes set out in the Communications Law and the broadcasting license. The Communications Law and broadcasting license stipulate restrictions on the transfer, attachment and encumbrance of the broadcasting license and any of the assets of the broadcasting license. The broadcasting license requires receipt of the approval of the Minister for specific changes in the holding of the means of control in DBS and imposes a reporting requirement regarding the holders of the means of control; hurting competition by way of an agreement, arrangement or understanding with a third party in terms of provision of broadcasts and services is prohibited, unless approved in advance and in writing by the Council; the obligation to file reports to the Ministry of Communications was defined as well as conditions regarding the regulation of the activity of the licenses; an obligation was stipulated to provide bank guarantees that are currently NIS 39 million (principal) to the Ministry of Communications to guarantee DBS's undertakings under the license (in order to issue these guarantees, DBS shareholders provided securities to the issuing banks).

With respect to the restrictions stipulated regarding DBS as part of acquisition of control of the Company by B Communications, see Section 1.3.1A.

5.17.12 Wiring in subscribers' homes

When a subscriber switches from HOT to DBS and vice versa, in accordance with the administrative directives issued by the Ministry of Communications, which regulate how the subscriber is transferred and the use of the infrastructures in the subscriber's home, and determines the obligation to pay a monthly usage fee in respect of the infrastructure (wiring) that is owned by the other multi-channel television provider. In some subscriber homes, DBS is dependent on the use of the internal wiring that belongs to HOT and the use of which is done under the administrative directive. In the past, disputes arose between DBS and HOT regarding implementation of the administrative directives. In July 2010, an agreement was signed between DBS and HOT, under which DBS paid HOT an agreed amount to clear its demands with respect to the use of infrastructure in subscriber homes through the end of 2010, and it was determined that as of 2011, there would no longer be a requirement of either of the parties to pay the other party in respect of the use of the wiring in accordance with that set out in the agreement. In September 2010, DBS and HOT contacted the Ministry of Communications with a request to amend the administrative directives, to cancel the obligation to provide prior notice of the connection to the other licensee prior to performance of the actual connection in the event a subscriber switches between licensees, such that the licensee to which the subscriber connects will submit the notice of disconnection from the subscriber to the licensee from it was disconnected only after performance of the connection to the other licensee. The Ministry of Communications has not yet issued a decision on this matter.

5.17.13 Offering service bundles

According to the broadcasting license, DBS may offer joint service bundles that include service provided by the Company and service by DBS, subject to obtaining Ministry of Communications approval (and if no objections are raised within the period specified in the license, such approval will be deemed granted) and subject to conditions, the most important of which are the "unbundling" obligation, and whether a corresponding bundle is marketed by a licensee that is unrelated to the Company (see Section 1.7.2.B). The joint service bundle with the Company includes infrastructure service for the Company's internet only, does not require Ministry of Communications approval and the unbundling obligation does not apply to it. At the date of this report, DBS does not market such joint service bundles.

5.17.14 VOD services

In October 2011, the recommendations of the joint Ministry of Communications and Council task force were submitted to the Minister of Communications. The task force was appointed to review the question of regulating broadcasts on new technologies and platforms, with respect to the method and process of prescribing regulations for semi-TV broadcasts (audio-visual content) over the internet. The primary recommendation is to shift from regulation based on transmission and recording methods to regulation based on output, so that internet-TV broadcasts should have the same features as the broadcasts currently offered by the broadcasting entities (the criteria for determining these features were included in the task force recommendations), they shall be subject to regulation by the Council and any other relevant regulating entity. It was also recommended that a follow-up team be established, involving all the relevant entities, including the Ministry of Communications, the Council, the Israel Broadcasting Authority (IBA) and the Second Authority for Television and Radio, for the purpose of reviewing and adapting the regulations currently applicable to the present world of broadcasting to the developing world of broadcasting, in an effort to create a standard, comprehensive set of regulations for both the existing and new world of broadcasts (including a recommendation on appropriate legislative amendments). The task force noted that it must continue to take into account possible changes in the distribution of revenues between the broadcasting entities and the new entities and the expansion of the range of broadcasting entities that will be subject to the new regulations. The task force further recommended that insofar as the new broadcasting entities continue to replace the regulated broadcasting entities (the task force found that the replacement rate is still low), which will have a negative economic impact on the regulated broadcasting entities even before the recommended regulations are adopted, the regulating entities should work for the adoption of urgent, temporary regulations to include temporary alleviations for the supervised entities and/or impose obligations tailored to the web-based broadcasting entities. At the date of this report, the Minister of Communications has yet to make a decision regarding these recommendations.

At the date of this report, DBS believes that the VOD services are not subject to the regulations that currently apply to the multi-channel TV broadcasts and as far as it is aware, this is the position of the Ministry of Communications. Nevertheless, implementation of these conclusions by the Ministry of Communications may have repercussions for regulating VOD services provided by DBS. It may also affect the development of the transfer of video content over the internet.

DBS's estimates in this instance are forward-looking information, as defined in the Securities Law, based in part on the recommendations of the task force as published at this date. There is no certainty that the Ministry of Communications will in fact implement these recommendations. These estimates may not materialize, or they may materialize in a manner that differs significantly from that foreseen, in part depending on the actual implementation of the recommendations and the content of the implemented regulations, if they are in fact implemented, and on the way they are implemented.

5.18 Substantial agreements

Following is a brief description of the main points of the agreements likely to be considered as material agreements not in the ordinary course of DBS's business, which have been signed and/or are valid in the period of the Periodic Report:

5.18.1 Space segment lease agreements

DBS and Spacecom Communications Ltd. ("Spacecom"), a company jointly controlled by Eurocom DBS, the largest shareholder in DBS, have an array of agreements under which DBS uses the space segments via Amos 2 and Amos 3 satellites ("Space Agreement").

Pursuant to the Space Agreement, the term of use of the space segments on satellites AMOS 2 and AMOS 3 is through April 2016 or until the end of life of AMOS 2, the earlier of the two. The consideration for use of the space segments consists of annual usage fees to be paid in monthly installments, the amount of which depends on the total number of segments supplied by Amos 2 and Amos 3 to DBS, its shareholders and entities affiliated with DBS and/or with its shareholders, as defined in the Space Agreement.

Under the Space Agreement, if the supplied capacity becomes unusable, Spacecom shall make every effort to provide alternative capacity, and if Spacecom is not able to do so, it will work to provide such through a satellite belonging to another operator. Should the cost of the alternative capacity exceed that set out in the agreement, Spacecom will participate in half of this cost alone, provided that it does not exceed USD 50,000 per segment annually. Should work be required to adapt the ground infrastructure in subscriber homes, Spacecom will bear the costs that apply to DBS, up to USD 2,500,000, with DBS bearing the remaining costs.

DBS was also granted the right of first refusal for additional space segments on AMOS 2 under the terms specified in the agreement.

Pursuant to the Space Agreement, DBS must use 13 space segments, and while DBS may temporarily stop using a single segment, each party is entitled to bring about its renewed use (once a year).

A mechanism was set up for partial backup on Amos 3 in the event of non-availability of space segments on Amos 2. Additionally, Spacecom undertook to make every reasonable effort to backup on Amos 2 in the event of non-availability of both space segments used by DBS on Amos 3, at the date of this report.

At the date of this report, DBS is using 12 space segments (ten on Amos 2 and two on Amos 3), in view of its right to terminate the lease of the 13th segment, as aforementioned). Nevertheless, in February 2012, Spacecom informed DBS that DBS could resume use of the 13th segment commencing January 1, 2013. The lease fees in 2011 amounted to approximately NIS 87 million.

DBS is materially dependent on Spacecom, as the exclusive holder of the rights and the sole provider of space segments used by DBS, which is also responsible for operation of the space segments. With respect to exposure to risks in the event Amos 2 or Amos experience operations failure, see Section 5.22.3E.

In September 2011, Spacecom published an Immediate Report concerning a malfunction in the battery of the Amos 3 satellite, in which the voltage in the battery dropped during an "eclipse period" (a regular, cyclical phenomenon that occurs twice a year, for a period of 42 days each time, during which the satellite and the solar panels that supply it with electrical energy are hidden from the sun during the day), probably due to a fault in one of the battery cells. As a result, Spacecom announced that to reduce the load on the accumulator during the eclipse period, it intends not to operate up to two transponders during this period. Spacecom further noted that in its opinion and the opinion of the satellite manufacturer, this operations plan will facilitate proper function of the satellite, although it commented that there is no certainty that this plan will suffice, and Spacecom may be required to take further operational measures. Close to the date of this report, Spacecom informed DBS that the failure to operate these transponders is unlikely to affect the service that DBS receives from Spacecom.

This opinion is forward-looking information, as defined in the Securities Law, based in part on Spacecom's publications regarding the fault and its repercussions and on the materialization of Spacecom's estimates as submitted to DBS. Consequently, this opinion may not materialize, or may materialize in a manner different from that anticipated, in part depending on technical and operating conditions relating to the satellite and the malfunction, as well as on other operational or other measures, insofar as they are taken by Spacecom.

5.18.2 Financing agreement with the Banks

For a summary of the main points of the agreement, see Section 5.15 and Note 12 to DBS's 2011 Financials.

5.18.3 Deeds of trust regarding Debentures (Series A) and Debentures (Series B)

For a summary of the main points regarding the deeds of trust, see Section 5.15.3.

5.18.4 Agreements with DBS shareholders88

  • A. The founders agreement dated December 4, 1998, between the shareholders of DBS, which regulates the establishment and management of DBS as well as the relationships between the shareholders.
  • B. An agreement dated December 30, 1998 between DBS's shareholders and DBS regulates, inter alia, the establishment and authorities of an executive committee.
  • C. An agreement dated November 2001 between DBS's shareholders and DBS, changed the dilution formula set forth in the founders agreement and stipulated that the holdings of DBS's shareholders would be adjusted to the pro rata share of their investments in DBS, such that for the purpose of dilution, the investments (made by way of shareholders' loans) would bear, as of the date fixed in the agreement, CPI linkage differentials and an annual cumulative linked interest rate of 5.5% from the date of the establishment of DBS.
  • D. An agreement dated December 30, 2002 as amended on August 6, 2003, between DBS shareholders and DBS, prioritizes shareholders' loans granted subsequent to July 10, 2002 over earlier loans. The agreement also stipulated that these loans would bear CPI linkage differentials and an annual accrued linked interest rate of 5.5%, while loans granted after April 27, 2003 would bear CPI linkage differentials and an annual accrued linked interest rate of 11%. Furthermore, the agreement stipulated a mechanism for the allotment of shares or option warrants to shareholders who would invest in DBS, such that their holdings in DBS would be adjusted to their adjusted investments in it. The agreement also stipulated the information rights for the shareholders who are parties thereto.

5.18.5 Agreement with the Company and with Bezeq International

In May 2010, DBS and the Company put together an arrangement regarding the amount of DBS's debt to the Company in respect of various communications services at July 31, 2009, in view of the dispute that arose between the parties. In October 2010, the agreement to defer part of the payments under said arrangement was approved as well as deferral of payments DBS owed to the Company under a previous agreement between it and the Company for the rescheduling of DBS's debt in respect of the purchase of Internet infrastructure in the amount of NIS 45.5 million. The rescheduling agreement can be cancelled with advance notice, under the terms stipulated therein. Additionally, in October 2010 a similar rescheduling agreement with Bezeq International Ltd. was approved regarding a debt of NIS 8 million. The arrangements were approved as a transaction in which the controlling shareholder of the Company had a personal interest. For more details, see the supplemental report to the transaction report and the notice to convene an extraordinary meeting dated April 14, 2010, as well as a transaction report and notice to convene an extraordinary meeting dated September 6, 2010 (regarding engagements A and B in said report), brought by way of reference.

5.19 Cooperation Agreements

In December 2011, Zira Ltd. commenced operations. DBS is one of the founders of Zira, together with other corporations that operate in the television sector, and its purpose is to prevent the infringement of copyright on video content on the internet.

5.20 Legal Proceedings

This annual report will include comments and/or revisions regarding the legal proceedings that account for 5% or more of the net profit from the ongoing activity of the Group (approximately NIS 130 million or higher89) according to the Company's most recent annual financial statements (consolidated) and the legal proceedings in which the amount claimed was not specified in the statement of claim, unless relating to a claim which would not seem to reach the aforementioned quantitative threshold (and all unless additional aspects and/or implications for the proceeding exist beyond its financial total).

88 These agreements were also signed by additional shareholders, whose holdings in DBS were sold to Eurocom DBS and therefore, at the date of this report, the parties to these agreements are Eurocom DBS and the Company.

89 To examine whether the amounts of the claims meet said threshold, the amounts were linked to the CPI. The amounts noted in this section are the original amounts, without linkage differentials. With respect to said threshold, should there be similar proceedings against several companies in the Group, the amount of the claim may be examined cumulatively in respect of all the proceedings together. Furthermore, it is clarified that if certain proceedings relate largely to shared legal or factual issues, or it is known that such issues are reviewed or considered together, then for setting the quantitative materiality bar as referred to in these sections, the amount involved is reviewed in all those proceedings together.

5.20.1 Pending legal proceedings

A. On December 13, 2010, an application for certification of a class action against DBS was filed in the Tel Aviv District Court for NIS 600 million. The applicant alleges that DBS violated its obligation to its customers by omitting broadcasts it is committed to air in the Basic Package, removed channels without approval, did not comply with the obligation to invest in quality genres and violated obligations regarding the broadcast of commercials, promos and marketing and commercial content. The applicant argues that as a result, he incurred damage estimated at NIS 2,180. This amount comprises NIS 1,680, which is 10% of the total subscription fee the applicant paid in the seven years he was a subscriber of DBS as damages in respect of the damage he incurred due to non-broadcast of the broadcasts the Company is obligated to air, and non-financial damage of NIS 500 in respect of harm to personal autonomy. The applicant defined the group as all of the respondent's subscribers in the seven years prior to the filing of the action. He estimates that the group numbers 800,000 subscribers.

On October 30, 2011, an application was filed in the court to approve a settlement in which DBS will open a new channel for all its subscribers to be broadcast every evening between 16:00 and 21:00 for 4 months. Under the settlement, the class representative will receive payment of NIS 30,000 and his attorneys will receive NIS 340,000 On November 2, 2011, the court ordered publication of a press release concerning the settlement and that notice of the settlement must be sent to the Attorney General, the Consumer Protection Supervisor, and the Director of Courts. Pursuant to the decision, notices were published in the press and notification was sent as ordered by the court. On February 26, 2012, the Attorney General's position was submitted, stating that the settlement cannot be approved in that its flaws raise concerns that it is inappropriate, unfair and favors the members of the group, and that it fails to heed the intents of the Class Action Law, among them a deterrent to breaking the law and grant of appropriate relief to the victims of such breach. On February 27, 2012, the court handed down its ruling to the effect that the parties must reply to the Attorney General's position within 15 days. A hearing to approve the settlement is scheduled for April 4, 2012.

B. In March 2011, the Consumer Protection Association conducted an investigation of the CEO of DBS. As far as DBS is aware, the investigation centers on a suspected alleged breach of the Consumer Protection Law by DBS regarding allegations of deception and lack of disclosure when entering into agreement with customers. At the date of this report, DBS has not received any further information about the results of the investigation.

5.20.2 Proceedings that came to a close

  • A. In October 2011, the District Court, with the consent of the parties, dismissed a financial claim that DBS had filed against Pace Micro Technology Plc ("Pace") in 2006, in the amount of NIS 31.5 million, and a counter claim that Pace had filed against DBS and Eurocom Digital Communications. The actions were dismissed following a settlement signed by the parties to the claims, and according to which a new supply agreement took effect between DBS and Pace, in which, inter alia, DBS will purchase converters from Pace (for the total amount of USD 4.158 million) and Pace will supply DBS with an additional quantity of converters free of charge (the total value of which, under the terms of the converter purchase transaction, is approximately USD 1.8 million).

  • B. In November 2011, the Tel Aviv District Court struck out, for inaction, an application to certify a claim as a class action against DBS. The class action alleges that DBS did not live up to its obligation to provide its customers with a document that outlines their right to cancellation should they make a change and/or addition to the service provided to them under the "ongoing transactions". Similar claims (by plaintiffs represented by the same attorney) were also filed against the Company, Pelephone, and Bezeq International - see Sections 2.18.16, 3.21.2F, and 4.20.4.

  • C. In April 2011, the Central Region District Court accepted an agreed application for abandonment that was filed by the parties, and allowed the applicant to withdraw her motion to approve the claim as a class action against DBS in connection with the allegation that DBS was in fundamental breach of the provisions of the Consumer Protection Law regarding a transaction for a specified period due to the failure to inform its customers of the end of the commitment period and the alleged collection of inappropriate payments at the end of the commitment period.

  • D. In January 2012, a settlement that was closed in September 2011 was validated as a court ruling. The settlement was in regard to a motion to certify as a class action, a claim that had been filed against DBS in December 2010 in the Tel Aviv-Jaffa District Court. The claim was based on allegations to the effect that DBS was in breach of its obligations to its hearing-impaired subscribers in that it did not comply with is obligations under the Equal Rights for Persons with Disabilities Law (1998) and under the Television Broadcasting (Subtitles and Sign Language) Law (2005) and violated the directives of the Council in this regard Under the compromise agreement, and as defined in the agreement, during the period of the benefit, DBS will provide an additional 90 hours that are accompanied by subtitles and sign language. It was also agreed that NIS 40,000 will be paid to the class representative as a special bonus, and the class representative's attorney will receive payment of NIS 324,800 (including VAT at the lawful rate) as his fee. As part of the ruling, the court determined that after the end of the bonus period (as defined in the settlement) or when the bonus is actually terminated, whichever is earlier, the Company will submit notice to the court to be supported by a lawfully prepared affidavit specifying the number of hours actually given as the bonus and the method of giving them, and that an amount of NIS 100,000 (including VAT at the lawful rate) of the amount to be paid to the representative's attorney, will be paid only after the members of the group have actually received the bonus, and this subject to the court's approval, after the Company has announced that the bonus has been given in accordance with the settlement. On February 15, 2012, the parties published advertisements in the press on the approval of the aforementioned settlement.

  • E. In February 2012, a settlement was validated as a court ruling. The settlement concerns an application to certify as a class action a claim that was filed against DBS in 2007 in connection with reception disturbances in DBS's broadcasts and problems in the functioning of DBS's service system during the reception disturbances in September 2007. Under the settlement, DBS will give anyone who was a subscriber during the period of the disturbances (from September 6, 2007 through October 9, 2007), and lived in communities in the north of Israel, as specified in the agreement, the following bonuses: persons who are still DBS subscribers – 3 DVDBOX movies or a package of channels of those listed in the settlement agreement, for 60 days; persons who are no longer DBS subscribers – will be able to join its services and will be entitled to the aforementioned benefits or receive a refund of NIS 35. Additionally, the class representative will receive compensation of NIS 200,000, and his attorney will receive NIS 1,300,000. It was further determined that the parties must advertise approval of the settlement in the press, and yesmail messages must be sent to subscribers who lived in northern communities during the period of the disturbances.

5.21 Business objectives and strategy

  • 5.21.1 DBS's goals are to continue the trend of growth in revenues, by continuing the moderate increase in the number of subscribers, and by continued growth in average revenue per subscriber (ARPU).
  • 5.21.2 To achieve these goals, DBS intends to invest considerable effort in marketing and sales, and in appropriate marketing strategy designed to continue attracting subscribers; retain existing customers and increase revenues from them; continually improve the array of services to subscribers, create differentiation and innovation in its broadcasting content which is to be expanded relative to HOT content, to increase the amount of content purchased by each subscriber and expand DBS's value-added services, and to invest in the integration of advanced technologies. These efforts include DBS's drive to increase the rate of penetration of advanced services, including the PVR decoders and VOD and HD services among its subscribers as well as to also provide its content on additional platforms to increase DBS revenues and enhance subscriber loyalty to DBS's services.

5.21.3 DBS's goals in respect of increasing the number of subscribers and the ARPU are based on forecasts by DBS's management, on the current trend in the broadcasting market and on DBS's assumptions regarding competition in the broadcasting arena and the regulation which applies and which will apply to DBS's operations and the restrictions which are imposed or will be imposed on DBS and its operations, taking into account the restrictions that apply and will apply to the Company, which affect DBS. However, the forecasts of DBS's management may not materialize, or may materialize in a manner that differs significantly, because of changes in demand in the broadcasting market, fiercer competition in this field, the entry of additional entities into the broadcasting field or alternative fields and in light of the regulatory restrictions which are imposed or will be imposed on DBS or on its partnerships with the Company. Materialization of DBS's goals in terms of more intense penetration of VOD services to its customers also depend on the availability of the types of decoders used to receive this service in customer homes and the Internet speed available in the subscriber's home (see Section 5.4). Increasing the penetration rates of PVR decoders involves DBS's ability to make the necessary investment and also depends on the availability of such decoders and the manufacturer's supply dates.

5.22 Risk Factors

Following is a list of the threats, weaknesses and other risk factors of DBS (the "Risks") attributable to the general environment, industry and special nature of its operations.

5.22.1 Macro risks

  • A. Financial risks a material part of DBS's expenses and investments are linked to fluctuations in the exchange rate of the US dollar (particularly content, satellite segments, purchase of decoders and additional logistics equipment). Therefore, sharp fluctuations in the exchange rate will have a material effect on DBS's business results. In addition, the loans taken out by DBS from its shareholders and the debentures DBS issued are linked to the consumer price index and, therefore, sharp rises in inflation rates could have a material effect on DBS's business results.
  • B. Recession/economic downturn A downturn in the economic, rise in unemployment and decline in disposable income may lead to a drop in the number of DBS subscribers, lower revenues for DBS and have a negative impact on its business results.
  • C. Security situation An ongoing unstable security situation in large areas of Israel, which disrupts the day-to-day lives of the residents, could have an adverse effect on DBS's business results.

5.22.2 Sector risks

  • A. Dependence on licenses DBS provides multi-channel television broadcasts in accordance with a broadcasting license and other licenses. A breach of the orders of the licenses as well as of the law under which the licenses are issued could bring about, subject to the license conditions, the cancellation, amendment or suspension of the licenses and consequently material harm to DBS's ability to continue operating in the field.

  • B. Regulation DBS's operations and broadcasts are subject to obligations and restrictions set out in legislation and to a system of licensing, oversight and approvals from various regulatory bodies, and consequently DBS may be influenced and restricted by policy considerations dictated by these entities and by their decisions and changes in communications legislation (see Section 5.17). An extremely high degree of regulatory intervention and regulatory changes impact on DBS's operations and may have an adverse effect on its financial results. In addition, the operations of DBS, as a company supplying services to the public, is subject to consumer protection legislation.

  • C. Intense competition The field of broadcasts is characterized by a very high penetration rate and intense competition with HOT (see Section 5.1.9 above), which requires DBS to constantly and continually invest in attracting and retaining customers, and dealing with high subscriber churn rates between DBS and HOT. For details about competition with HOT, see Section 5.7.

  • D. Technological developments and improvements The risk in the development of new technologies is that they will render existing technology inferior, which will force DBS to male large monetary investments to retain competitive standing. The development of new technologies may also enable entry into the field of multi-channel broadcasts without making heavy financial investments, the entry barriers into the field might be lowered and constitute a threat to DBS's competitive status (see Section 5.1.5A).

    • Technological advances that have been made in recent years facilitate a high degree of accessibility to video content that may make it difficult for DBS to recruit new subscribers, retain existing subscribers and offer its services (see Section 5.1.5 A above).
  • E. Deploying alternative multi-channel broadcast infrastructures The DTT system activity and particularly the possibility of expanding it may negatively impact on the financial results of DBS.

  • F. Piracy The area of broadcasting is exposed to viewers' attempts to use pirate connections in order to receive broadcasts without paying subscription fees and is exposed to public access to content to which the broadcasting entity has the rights.

  • G. Exposure to class action lawsuits In view of the number of subscribers DBS and HOT have, there is exposure to class action lawsuits in material amounts. For information regarding pending applications against DBS for certification as class actions, see Section 5.20.

5.22.3 Special risks of DBS

  • A. Need to receive approval from financing entities to conduct operations at DBS Performance of operations and certain proceedings is dependent up receipt of prior approval from the DBS's financing entities. This restriction could hinder DBS's operations (see Section 5.15).
  • B. Exposure to having credit called in for immediate repayment due to non-compliance with loan agreements Failure of DBS to comply with the orders of the Financing Agreement or with the orders of the deeds of trust signed with the Trustees for the debenture holders may, in accordance with and subject to the orders of each of said agreements, respectively, entitle the relevant lenders to a cause of action to call in all the credit provided to DBS for immediate repayment and realization of the securities given by DBS and its shareholders. These lenders are entitled to call their debt in for immediate repayment if other DBS debts are called in for immediate repayment (cross-default) under the conditions prescribed in the agreements with them – see Section 5.15.
  • C. Restrictions that are the result of the ownership structure DBS is restricted in cooperative ventures with the Company with respect to offering a basket of communications services that can compete with HOT in a manner that has a material impact on DBS's business status and is competitive ability (see Section 5.7.3). In the past, due to the Company's holdings in DBS, regulatory restrictions were imposed on it regarding the receipt of funds from its shareholders, should it apply to DBS will reduce the sources of finance that could be available to it.
  • D. Existence of sufficient cash flow DBS is required to maintain a cash flow which is sufficient for compliance with its business plan and with repayment of the credit it used. The absence of a sufficient cash flow may impact on the ability of DBS to increase its rate of penetration of advanced services (such as PVR and HDPVR decoders) and to make it more difficult for it to face the competitive threats in view of technological developments and consumption patterns in the field. Furthermore, failure to repay on time, as aforementioned, constitutes grounds for calling in the bank credit and debentures in for immediate repayment and redemption in accordance with and subject to the orders and caveats in the Financing Agreement and deeds of trust, respectively.
  • E. Malfunction of and damage to satellite DBS broadcasts through space segments on the Amos 2 and Amos 3 satellites stationed in identical points in space. Operational malfunction or damage to one of the satellites is liable to disrupt and reduce the scope of DBS's broadcasts, and such disruption and reductions are expected to be more significant in the event of a failure of AMOS 2. Nonetheless, the duplication of the satellites by means of which broadcasts are transmitted to subscribers enables a significant reduction of the risk entailed by damage to one of them, and improves the survival ability of the broadcast. If there is a malfunction in one of the satellites, it will be possible to broadcast most of DBS's channels via the existing space segments on the other satellite, and perhaps even via additional segments on the same satellite that might be made available to DBS, but not all the channels broadcast (for the agreement with Spacecom, see Section 5.18.1). DBS is not insured against loss of revenues caused by satellite malfunction.

DBS's estimate as aforesaid in this paragraph is forward-looking information. This estimate is based on the supply of space segments by Spacecom and on the ability to transfer broadcasts between the satellites. This estimate might not be realized or might be realized to some or other extent if Spacecom does not provide DBS with alternative segments in the event of malfunction of either of the satellites, or DBS is not permitted to carry out the above-mentioned channel transfer.

  • F. Dependence on holders of rights in the space segments DBS is materially dependent on Spacecom, as the exclusive holder of the rights and the sole provider of space segments used by DBS, which is also responsible for operation of the space segments (see Section 5.18.1).

  • G. Dependence on providers of software, equipment, content, infrastructure and services DBS is dependent on certain providers of software, equipment, content and services, including broadcast encryption services (see Section 5.13). Failure to receive the products or services they provide could harm DBS's ability to function and results.

  • H. Dependence on use of internal wiring DBS is dependent on the use of internal wiring in some subscriber homes, which is owned by HOT (see Section 5.17.13). If the administrative directives are cancelled, without an appropriate alternative arrangement that would allow one supplier to make use of the infrastructures of the other in subscriber homes, this would constitute a substantial barrier to DBS's subscriber recruitment.

  • I. Damage to broadcasting centers Damage to a broadcasting center might cause a significant difficulty for continued broadcasts, however, the splitting of broadcasts into two broadcasting centers (Kfar Saba and Re'em Junction) reduces the risk involved if one sustains damage and improves the possibility that most of the broadcasts will survive. In the event of damage to one of the broadcasting centers, DBS will be able to continue broadcasting its main channels from the other broadcasting center (the Kfar Saba center is able to broadcast a larger number of channels than the secondary center at Re'em Junction). All the broadcasting centers have identical encryption systems and therefore backup is also available for the encryption system in the event of damage to one of the broadcasting centers.

    • DBS's estimate as aforesaid in this paragraph is forward-looking information. This estimate is based on the provision of services from the supplier that operates the secondary broadcasting site in the event of damage to the Kfar Saba broadcasting center. This estimate might not be realized or might be realized to some or other extent if DBS is not permitted to receive the services of this supplier.
  • J. Malfunction of DBS's computer systems A significant malfunction in DBS's central computer systems is liable to wreak havoc with its operational capability. DBS has a remote backup site, which is intended for activation and provision of partial computer services within a few hours in the event of malfunction, however, it will be impossible to implement significant DBS operational capacities without the proper operation of the central computer systems.

    • DBS's estimate with respect to its backup capability, as aforesaid in this paragraph, is forward-looking information. This estimate is based on the functioning of the remote backup site. This estimate might not be realized or might be realized to some or other extent if this functioning is not enabled.
  • K. Technical inferiority and the inability to offer integrated services DBS's technology is inferior to that of its competitors. This technical inferiority prevents DBS from providing telephony and Internet services, and various interactive services, including VOD, on its infrastructure, hence their supply therefore depends on third parties.

  • L. Defects in the encryption system DBS's broadcasts are based on the encryption of broadcasts transmitted via satellites and encrypted via smart cards that are installed in the decoders in subscribers' homes. Defects in the encryption system or a breach thereof could make it possible to view broadcasts without payment to DBS, thereby causing a reduction in revenues and a breach of the agreements between DBS and its content suppliers.

  • M. Lack of exclusivity on frequencies The spectrum of frequencies used by DBS to transmit its broadcasts from the broadcasting satellites to the satellite dishes installed in subscriber homes, and which is allocated in accordance with the license from the Ministry of Communications, is defined as a frequency spectrum with a secondary allocation, such that an Israeli party that is allowed to make authorized primary use the frequency spectrum. If the owner of the primary allocation uses the aforementioned frequency spectrum, this may cause DBS broadcasts to suffer in terms of quality and/or availability of the broadcasts to its subscribers, which may negatively impact on the financial results of DBS. At the date of this report, to the best of DBS's knowledge, the primary allocation holder did not make use of said frequencies such that it caused real and/or lengthy disruptions to DBS broadcasts.

  • N. Disturbances to broadcasts Since DBS's broadcasts are wireless transmissions from broadcasting centers to broadcasting satellites and from them to the receiver dishes in subscriber homes, the broadcast of wireless signals in the same frequency spectrum, whether or not they originate in Israel, and extreme weather conditions of heavy rain, hail or snow could cause disruptions to the quality and/or availability of the broadcasts provided by DBS to its subscribers and may cause material harm to its financial results.

  • 5.22.4 The following table sets out the risk factors by nature and ranking according to impact, as assessed by DBS management. Note that DBS's assessments below regarding the level of exposure of DBS to a risk factor reflects the level of impact of such a risk factor on the assumption that the risk factor is realized, and this does not express any assessment whatsoever not grant any weight whatsoever to the chances of the aforementioned realization. Likewise, the order of appearance of the risk factors above and below is not necessarily based on the risk inherent in each risk factor, or the probability of its occurrence.90

Extent of impact
Major Moderate Minor
Macro risk
Financial risks X
Recession / economic downturn X
Security situation X
Sector risk
Dependence on licenses X
Changes in regulation X
Intense competition X
Technological developments and changes X
Alternative infrastructures X
Unlawful viewing X
Exposure to class action lawsuits X
Specific risk
Need to receive approval from the financing entities for performance of DBS operations X
Exposure to bank credit being called in for immediate repayment as a result of failure to X
comply with the finance agreements
Restrictions caused by ownership structure X
Need for sufficient cash flow X
Satellite malfunction and damage X
Dependence on space segment supplier X
Dependence on suppliers of content, equipment and infrastructure X
Dependence on use of internal wiring X
Damage to broadcasting centers X
Failure of computer systems X
Technical inferiority and inability to offer integrated services X
Malfunction of encryption system X
Lack of exclusivity on frequencies X
Disturbances in broadcasts X

90 See footnote 58.

The information included in this Section 5.22 and the assessments of DBS regarding the impact of the risk factors on DBS's operations and business constitute forwardlooking information as defined in the Securities Law. The information and estimates are based on data published by regulatory agencies, DBS assessments of the market situation and the structure of competition, possible developments in the market and the Israeli economy, and the factors mentioned above in this section. Actual results may differ significantly from these assessments if a change occurs in one of the factors taken into account in making them.

March 14, 2012

Date Bezeq - The Israel Telecommunication Corp. Ltd.

Names and titles of signatories: Shaul Elovitch, Chairman of the Board of Directors Avi Gabbay, Chief Executive Officer

A - 160

Exhibit 99.2

Directors' Report on the State of the Corporation's Affairs for the year ended December 31, 2011

Directors' Report on the state of the corporation's affairs for the year ended December 31, 2011

We respectfully present the Directors' Report on the state of affairs of "Bezeq" – The Israel Telecommunication Corp. Limited ("the Company") and the consolidated Group companies (the Company and the consolidated companies together: "the Group"), for the year ended December 31, 2011.

Since April 25, 2010 the financial statements of Walla! Communications Ltd. ("Walla") have been consolidated in the Group's financial statements.

The Group reports on four main segments in its financial statements:

    1. Domestic Fixed-Line Communications
    1. Cellular
    1. International Communications, Internet and NEP Services
    1. Multi-Channel Television

It should be noted that the Company's consolidated financial statements also include an "Other" segment which comprises mainly of internet services, portal operation (by means of Walla) and customer call center services (by means of Bezeq On Line). This Other segment is not material at the Group level.

The Group's profit for the year amounted to NIS 2,061 million compared to NIS 2,442 million in the prior year, a decrease of 15.6%.

EBITDA in the reporting year (operating profit before depreciation and amortization) amounted to NIS 4,637 million compared to NIS 5,153 million in the prior year, a decrease of about 10%.

The results for the reporting year were affected by various factors described in this report, and include expenses recorded in the reporting year in the Domestic Fixed-Line Communications segment.

1. Explanations of the Board of Directors for the state of the corporation's affairs, the results of its operations, its equity, cash flows and other topics

1.1 Financial position

1.1.1 Assets

The Group's assets at December 31, 2011 amounted to NIS 17.33 billion, compared to NIS 14.24 billion on December 31, 2010, of which NIS 6.02 billion (35%) are property, plant and equipment, compared to NIS 5.61 billion (39%) on December 31, 2010.

The increase in the Group's assets stems primarily from the Domestic Fixed-Line Communications segment, as described below.

In the Domestic Fixed-Line Communications segment, total assets, without loans and investment in associates, increased by NIS 1.9 billion compared to December 31, 2010. This increase stems mainly from the proceeds from the issuance of debentures, from bank loans taken during the reporting year, and from a rise in the balance of property, plant and equipment due to deployment of the NGN.

In the Cellular segment, total assets increased from NIS 4.89 billion at December 31, 2010 to NIS 5.40 billion at December 31, 2011. This increase stems primarily from a rise in the customer balance due to an increase in revenues from the sale of terminal equipment on installments, which were partially offset by a decrease in the balance of property, plant and equipment and intangible assets.

In the International Communications, Internet and NEP segment, assets increased by NIS 230 million. Most of the increase occurred in property, plant and equipment balances following investment in setting up the sea-bed cable.

In the Multi-Channel Television segment total assets increased by NIS 39 million, which stemmed mainly from an increase in the balances of broadcasting rights, intangible assets and cash.

1.1.2 Liabilities

The Group's debt to financial institutions and debenture holders at December 31, 2011 amounted to NIS 9.6 billion,1 compared to NIS 5.7 billion at December 31, 2010. The increase in debt stemmed from the Domestic Fixed-Line Communications segment following an issuance of debentures and the receipt of loans from banking corporations (see Note 13 to the financial statements). The increase was moderated somewhat by the repayment of debentures and loans in the Domestic Fixed-Line Communications segment and in the Cellular segment.

1.2 Results of operations

1.2.1 Principal results

The Group's revenue in 2011 amounted to NIS 11.373 billion, compared to NIS 11.987 billion in the prior year, a decrease of 5.1%. Most of the decrease stemmed from the decrease in revenues from interconnect fees in the Domestic Fixed-Line Communications and Cellular segments as a result of the tariff being lowered by about 70% at the beginning of the reporting year. The decrease was moderated primarily by an increase in revenues from sales of terminal equipment in the Cellular segment.

The Group's depreciation and amortization expenses in 2011 amounted to NIS 1.395 billion compared to NIS 1.409 billion in the prior year, a decrease of 1%. The decrease stemmed from the Cellular segment – see section 1.2.2.

The Group's salary expenses in 2011 amounted to NIS 2.193 billion compared to NIS 2.024 billion in the prior year, an increase of 3.9%. The increase stemmed from the results of Walla being consolidated in the financial statements of the Group in part of 2010 (commencing from the consolidation of Walla during the second quarter of 2010), and from an increase in the salary expense in the Group's segments as described in section 1.2.2.

1 The Group's debt to financial institutions and to debenture-holders net of cash and cash equivalents, investments in monetary funds and other investments at December 31, 2011, amounts to NIS 7.2 billion.

The Group's operating and general expenses in 2011 amounted to NIS 4.494 billion compared to NIS 5.026 billion in the prior year, a decrease of 10.6%. Most of the decrease stemmed from the Domestic Fixed-Line Communications segment due to a decrease in interconnect fee expenses which were lowered as noted above. The decrease was moderated by an increase in the cost of the sale of terminal equipment in the Cellular segment.

Other operating expenses, net, amounted to NIS 139 million compared to NIS 216 million in the prior year. Most of the change stemmed from recording a provision of NIS 362 million for severance in early retirement in the Domestic Fixed-Line Communications segment in 2011 compared with NIS 36 million recorded in 2010 (see Note 16.4 to the financial statements).

Finance expenses, net, in the reporting year amounted to NIS 210 million, compared to NIS 109 million in the prior year. The increase in net finance expenses occurred primarily in the Domestic Fixed-Line Communications segment as explained later in this report, and was partially offset by a decrease in those expenses in the Cellular segment.

1.2.2 Segments of operation

A Below is data on operations by segment, presented in accordance with the Group's segments of operation:

1-12/2011 1-12/2010
NIS millions % of totalrevenues NIS millions % of totalrevenues
Income by segment
Domestic Fixed-Line Communications 4,648 40.9% 5,263 43.9%
Cellular 5,548 48.8% 5,732 47.8%
International Communications, Internet and NEP 1,354 11.9% 1,380 11.5%
Multi-Channel Television Services 1,619 14.2% 1,583 13.2%
Other and offsets(*) (1,796) (15.8)% (1,971) (16.4)%
Total 11,373 100% 11,987 100%
1-12/2011 1-12/2010
% of total % of total
NIS millions revenues NIS millions revenues
Operating profit by segment
Domestic Fixed-Line Communications 1,658 35.7% 2,043 38.8%
Cellular 1,360 24.5% 1,383 24.1%
International Communications, Internet and NEP 241 17.8% 320 23.2%
Multi-Channel Television Services 295 18.2% 178 11.2%
Other and offsets(*) (312) - (180) -
Total 3,242 28.5% 3,744 31.2%

* The setoffs are mainly for the Multi-Channel Television segment, which is an affiliate.

B Domestic Fixed-Line Communications

Revenues

Revenues in 2011 amounted to NIS 4,648 million compared to NIS 5,263 million in the prior year, a decrease of 11.7%.

The decrease in the segment's revenues stemmed mainly from a decrease in revenue from interconnect fees to the cellular networks (with a corresponding decrease in the expense) due to the lower interconnect fee tariffs commencing January 1, 2011. Review of the impact of the change in interconnect tariffs on the Company's revenues reveals that the lower tariff subtracted NIS 560 million from the segment's revenues in the reporting year.2

There was also a decline in telephony revenues in the reporting year, mainly as a result of erosion of revenue per telephone line. The decrease was moderated by a rise in revenue from high-speed Internet, largely as a result of increased revenue per subscriber against a backdrop of upgraded surfing speeds and an increase in sales of home networks, as well as an increase in the number of Internet subscribers. There was also an increase in revenue from data communications.

Operating expenses

Depreciation and amortization expenses in 2011 amounted to NIS 688 million, similar to the prior year, mainly in light of an increase in depreciation expenses stemming from investment in the NGN project, against a decrease in depreciation and amortization expenses due to the end of depreciation of other property, plant and equipment.

The salary expense in 2011 amounted to NIS 1,089 million compared with NIS 1,079 million in the prior year, an increase of 1%. The increase in salary expenses stemmed from am increase of NIS 141 million in share-based payments in the reporting year, and from salary increases. The increase was offset almost entirely by a rise in salary attributable to investment and a decline in the number of employees, a special bonus to employees in accordance with a collective agreement which was included in the fourth quarter of the prior year, and a rise in salary attributable to investment stemming mainly from an increase in the number of hours invested in the NGN project.

Operating and general expenses in 2011 amounted to NIS 1,074 million compared to NIS 1,609 million in the prior year, a decrease of 33.3%. The decrease stemmed from a decline in revenue from interconnect fees to the cellular networks (with a corresponding and similar decrease in revenue from interconnect fees from the cellular networks) since the tariffs were lowered as mentioned above. Royalty expenses also increased due to a rise in the rate from 1% in 2010 to 1.75% in 2011. This increase was offset by a decrease in vehicle maintenance expenses.

Other operating expenses, net, in 2011 amounted to NIS 139 million compared to a revenue of NIS 158 million in the prior year. The transition from revenue to expense stems from recording provision expenses of NIS 361.5 million on account of severance in early retirement – NIS 281.5 million in the first quarter and NIS 80 million in the fourth quarter of 2011 (see Note 16.4 to the financial statements). The increase in expenses was moderated mainly by a rise in capital gains from the sale of copper, and profit from forward transactions in copper (see Note 24 to the financial statements).

Profitability

Operating profit in the segment in 2011 amounted to NIS 1,658 million compared with NIS 2,043 million in the prior year, a decrease of 18.8%. The decrease in operating profit stems from the changes described above in the revenue and expense items, and primarily from the provision for severance in early retirement.

2 In view of the lowering of the interconnect tariffs effective from January 1, 2011 and for comparison purposes, 2010 revenues were calculated according to the reduced tariffs.

Finance expenses, net

Finance expenses, net, in the segment in the reporting year amounted to NIS 240 million, compared to finance expenses, net of NIS 90 million in the prior year. The increase stems primarily from an increase in bank credit at fixed and variable shekel interest, from finance expenses on account of revaluation of the liability to distribute a dividend that does not pass the profit test, and from an increase in interest and linkage difference expenses on account of debentures from an issuance in the reporting year. The increase in finance expenses was moderated mainly by profits from investment in monetary funds and from deposits, and by a ruse in finance income from shareholder loans to DBS.

C Cellular segment

Revenue

Segment revenues in 2011 amounted to NIS 5,548 million compared to NIS 5,732 million in the prior year, a decrease of 3.2%. Revenues from services (including value added services) amounted to NIS 3,637 million compared to NIS 4,550 million in the prior year, a decrease of 20.1%. The decrease in the service revenues stemmed mostly from the lowered interconnect fee tariff and accounted for NIS 809 million of the revenue.3

In addition, it is noted that in 2011, competition intensified among the cellular companies, which led to erosion of tariffs for both new customers and for existing customers as part of the effort to retain them. This erosion is reflected in a further decline in ARPU.

Revenues in the segment from the sale of terminal equipment in 2011 amounted to NIS 1,911 million, compared to NIS 1,182 million in 2010, an increase of 61.7%. The increase stemmed primarily from a rise in selling and upgrading prices of terminal equipment, and from an increase in the number of sales and upgrades following increased sales of smartphones.

Operating expenses

Operating and general expenses in 2011 amounted to NIS 3,025 million compared to NIS 3,158 million in the prior year, a decrease of 4.2%. The decrease stemmed from a decrease in the costs of services, mainly call completion costs as a result of the lowered interconnect fees, most of which was offset by an increase in the cost of selling terminal due largely to the rise in terminal equipment prices and an increase in the number of handsets sold and upgraded as noted above. The lower interconnect fees accounted for NIS 91 million of the costs.3

Depreciation and amortization expenses in 2011 amounted to NIS 561 million compared to NIS 601 million in the prior year, a decrease of 6.7%. The decrease stems from items of property, plant and equipment for which the period of depreciation has ended, notably the CDMA network, and was partially offset by an increase in depreciation on account of new items.

Salary expenses in 2011 amounted to NIS 602 million compared to NIS 590 million in the prior year, an increase of 2%. The increase in salary expenses stems primarily from an increase in incentives, an increase on account of temporary employees and a decrease in salary capitalizations on account of subscriber acquisition.

3 This figure is calculated according to the relevant minutes and SMS actually used/sent in 2010, at the difference between the interconnect fees in the current period (NIS 7.28 per minute, NIS 0.17 per SMS), and the interconnect fees in the corresponding period (NIS 25.1 per minute, NIS 2.85 per SMS).

Profitability

Operating profit in the segment in 2011 amounted to NIS 1,360 million compared to NIS 1,383 million in the prior year, a decrease of 1.7%. The decrease in operating profit is explained by the reasons given above.

Finance income, net

Finance income, net, in 2011 amounted to NIS 38 million compared to finance expenses, net, of NIS 11 million 2010. The transition from expenses to income stems mainly from recording an interest and linkage expense on account of a royalties claim in 2010 in the amount of NIS 49 million.

D International Communications, Internet and NEP

Revenue

Revenues in the segment in 2011 amounted to NIS 1,354 million compared to NIS 1,380 million in the prior year, a decrease of 1.9%. The decrease in revenue stems from a decrease in the number of outgoing and incoming minutes throughout the market, a market-wide trend, and a decrease in call transfers between communications carriers worldwide and in sales activity in private exchanges (PBX). Conversely there is an increase in Internet revenues as a result of a rise in the number of customers and from growth in integration activities (IT and communications solutions for businesses).

Operating expenses

Depreciation and amortization expenses in 2011 amounted to NIS 109 million compared to NIS 94 million in the prior year, an increase of 16%. The increase stems from an increase in intangible assets (mainly subscriber acquisition, software and development expenses) and an increase in property, plant and equipment.

Salary expenses in 2011 amounted to NIS 265 million compared to NIS 248 million in the prior year, an increase of 6.9%. Most of the increase is on account of an increase in the number of workers employed in outsourcing services in integration activities, along with an increase in revenues from those activities.

Operating and general expenses in 2011 amounted to NIS 739 million compared with NIS 781 million in the prior year, a decrease of 5.4%. The decrease stems from the reasons similar to those of the decrease in the segment's revenues. .

Other operating income, net, in the prior year includes recording a profit of NIS 57 million from revaluation of holdings in Walla following the assumption of control.

Profitability

Operating profit in the segment in 2011 amounted to NIS 241 million compared to NIS 320 million in the prior year, a decrease of 24.7%. The decrease stems from the changes described above in the income and expense items, and particularly from recording a profit of NIS 57 million from revaluation of holdings in Walla following the assumption of control.

E Multi-channel television segment (accounted by the equity method)

Revenue

Revenues in the segment in 2011 amounted to NIS 1,619 million compared to NIS 1,583 million in the prior year, an increase of 2.3%. Most of the increase in revenue stemmed from a rise in the consumption of advanced products, increased revenues from premium channels, and an increase in the number of subscribers.

Operating expenses

The cost of sales in 2011 amounted to NIS 1,028 million compared to NIS 1,129 million in the prior year, a decrease of 9%. The decrease in the cost of sales stems primarily from a one-time provision in 2010 on account of copyright to AKUM, which was reduced in the fourth quarter of the reporting year.

Sales, marketing and administrative and general expenses amounted to NIS 296 million, compared to NIS 276 million in the prior year, an increase of 7.3%. The increase in these expenses stems primarily from an increase in the salary expense and in depreciation expenses.

Profitability

Operating profit in the segment in 2011 amounted to NIS 295 million compared to NIS 178 million in the prior year, an increase of 65.7%. The increase in operating profit stems from the above-mentioned changes in the expense and revenue items, mainly a one-time provision in 2010 on account of copyright to AKUM, which was reduced in the fourth quarter of the reporting year.

1.2.3 Income tax

The Group's tax expenses in the reporting year amounted to NIS 755 million, which is 24.9% of the profit after net finance expenses, compared to NIS 932 million in the prior year, which was 25.6% of the profit after net finance expenses.

The decrease in the percentage of tax after net finance expenses stems from the lower corporate tax (from 25% in 2010 to 24% in 2011), and from a decrease in the tax expenses in the fourth quarter of the reporting year due mainly to revision of the deferred tax expenses in view of the imminent rise in the tax rate. The decrease was modified by unrecognized expenses, mainly share-based payments and finance expenses on account of revaluation of the liability to distribute a dividend that does not pass the profit test.

1.3 Principal data from the Group's consolidated income statements (in NIS millions)

Increase
Q1 2011 Q2 2011 Q3 2011 Q4 2011 2011 2019 (Decrease) %
Revenues 2,913 2,893 2,917 2,650 11,373 11,987 (614) (5)%
Operating costs 2,248 1,958 1,973 1,952 8,131 8,243 (112) (1)%
Operating profit 665 935 944 698 3,242 3,744 (502) (13)%
Finance expenses, net 20 62 86 42 210 109 101 93%
Profit after finance expenses, net 645 873 858 656 3,032 3,635 (603) (17)%
Equity in losses of associates 65 72 66 13 216 261 (45) (17)%
Profit before income tax 580 801 792 643 2,816 3,374 (558) (17)%
Income tax 174 216 243 122 755 932 (177) (19)%
Profit for the year 406 585 549 521 2,061 2,442 (381) (16)%
Attributable to:
The Company's equity holders 407 585 550 524 2,066 2,443 (377) (15)%
Non-controlling interest (1) - (1) (3) (5) (1) (4) -
Profit for the year 406 585 549 521 2,061 2,442 (381) (16)%
Earnings per share
Basic earnings per share (in NIS) 0.15 0.22 0.2 0.19 0.76 0.91 (0.15) (16)%
Diluted earnings per share (in NIS) 0.15 0.21 0.2 0.19 0.76 0.90 (0.14) (16)%

Comparison of 2011 fourth quarter results with those of the third quarter

Details of the material changes:

Total revenue decreased in the fourth quarter by NIS 267million compared to the prior quarter. The decrease stems largely from the Cellular segment, as a result of a decrease the number of handsets sold and upgraded, and as a result of more intense competition among the cellular segment and tariff erosion.

Total operating expenses decreased in the fourth quarter compared to the prior quarter. In the Cellular segment, the decrease stemmed mainly from a decrease in the number of handsets sold and upgraded. The decrease was offset by an increase in expenses in the Domestic Fixed-Line Communications segment, manly due to recording a provision of NIS 80 million on account of severance for early retirement and by a decrease in capital gains from the sale of properties compared to the prior quarter. This increase in expenses was moderated by a decrease in the salary expense.

The Company's equity in the losses of associates decreased in the fourth quarter, mainly due to a reduction in the provision for copyright to AKUM in the Multi-Channel Television segment.

Tax expenses decreased in the fourth quarter by NIS 121 million following a decrease in profit after finance expenses, net, for the reasons described in section 1.2.3 above.

1.4 Equity

Equity attributable to the Company's owners at December 31, 2011 amounted to NIS 2.65 billion, which is 15.3% of the total balance sheet, compared to NIS 5.33 billion at December 31, 2010 which was 37.4% of the total balance sheet. The decrease in equity stemmed from the distribution of a dividend of NIS 2.16 billion and from a decision to distribute a dividend of NIS 3 billion that does not pass the profit test in the reporting year, which is stated at its present value of NIS 2.81 billion (see Note 20 to the financial statements). The decrease was offset mainly by the Group's profit in the second half of 2011.

1.5 Cash flows

Consolidated cash flows from operating activities in 2011 amounted to NIS 3,186 million, compared to NIS 3,696 million in the prior year, a decrease of NIS 510 million. Most of the decrease stemmed from the Cellular segment due to changes in the working capital, mainly an increase in the customer balance due to the increase in sales of terminal equipment in 36 installments.

Cash flow from operating activities is one of the sources of financing for the Group's investments, which during the reporting year included NIS 1,548 million in the development of communications infrastructures and NIS 355 million in intangible assets and deferred expenses, compared to NIS 1,279 million and NIS 343 million, respectively, in the prior year. Furthermore, in the Domestic Fixed-Line Communications segment, NIS 889 million net of the proceeds from an issuance of debentures was invested in shekel trust funds and proceeds of NIS 228 million were received from the sale of properties, compared to NIS 132 million in the prior year.

In the reporting year, the Group repaid net debts and paid interest totaling NIS 1,860 million, consisting of NIS 835 million of debentures, NIS 648 million of loans, and NIS 377 million of interest payments. This compares to repayment of net debt and interest payments of NIS 1,382 million in the prior year. In contrast, the Domestic Fixed-Line Communications segment issued NIS 3.09 billion of debentures in the reporting year. In addition, NIS 2.2 billion of bank loans were raised, compared to NIS 2.6 billion in the prior year (see Note 13 to the financial statements).

In the reporting year, a cash dividend of NIS 3.16 billion was paid, compared to NIS 3.73 billion in the prior year.

The average of long-term liabilities (including current maturities) to financial institutions and debenture holders in 2011 amounted to NIS 7,471 million.

Average credit from suppliers in the reporting year was NIS 983 million, and the average short-term customer credit was NIS 2,883 million. The average long-term customer credit was NIS 1,299 million.

The Group's working capital surplus at December 31, 2011 amounted to NIS 1,424 million, compared to a working capital deficit of NIS 93 million at December 31, 2010. The Company has a working capital surplus of NIS 161 million at December 31, 2011, compared to a deficit of NIS 1,208 million in the prior year. The transition from deficit to surplus in the Company's working capital stemmed from an increase in its current assets, mainly due to am increase in investments in monetary funds and in cash balances, largely as a result of an issuance of debentures and long-term loans. The surplus in the working capital was modified by an increase in the current liabilities of the Company, mainly due to a rise in dividend payable.

2. Explanations of the Board of Directors relating to exposure to market risks and their management (Part 4 below)

The Company operates on the basis of a financial exposure management policy adopted by the Company's Board of Directors on June 26, 2008 (see Part 4 below).

Below are summaries of the sensitivity test tables (in NIS millions) shown in part 4.

Sensitivity to changes in the USD/NIS exchange rate

2011 Fair valueof assetsProfit (loss) from changes(liabilities)
Total 10%(44) 5%(22) At a dollar rateof 3.775(442) -5%22 -10%44
2010 Profit (loss) from changes Fair value assets(liabilities) Profit (loss) from changes
Total 10%(78) 5%(41) At a dollar rateof 3.775(787) -5%41 -10%78

Surplus liabilities exposed to changes in the dollar exchange rate declined by NIS 345 million, primarily as a result of a decline in firm commitments with suppliers.

Sensitivity to changes in the CPI

2011 Profit (loss) from changes Fair valueof assets(liabilities) Profit (loss) from changes
1.5% 0.2% 0.1% -0.1% -0.2% -1.5%
Total (34) (4) (4) (2,781) 4 4 34
Fair valueof assets
2009 Profit (loss) from changes (liabilities) Profit (loss) from changes
1.5% 0.2% 0.1% -0.1% -0.2% -1.5%
Total (49) (4) (3) (2,964) 3 4 40

Surplus liabilities exposed to changes in the CPI declined by NIS 183 million, primarily as a result of the Group's repayment of CPI-linked debentures and an increase in the balance of loans to an associate, which was offset by the issuance of a new series of debentures.

Sensitivity to changes in real shekel interest

Fair value
of assets
2011 Profit (loss) from changes (liabilities) Profit (loss) from changes
16% 10% 5% -5% -10% -16%
Total (68) (43) (22) (1,834) 24 47 79
Fair value
of assets
2010 Profit (loss) from changes (liabilities) Profit (loss) from changes
16% 10% 5% 10% -5% -10% -16%
Total (108) (69) (36) (1,907) 37 74 122

Surplus liabilities exposed to changes in the real shekel interest decreased by NIS 73 million, primarily as a result of the Group's repayment of debentures and an increase in the balance of loans to an associate, which was offset by the issuance of a new series of debentures.

Sensitivity to changes in nominal shekel interest

2011 Profit (loss) from changes Fair valueof assets(liabilities) Profit (loss) from changes
16% 10% 5% -5% -10% -16%
Total 94 59 32 (2,763) (32) (61) (100)
2010 Profit (loss) from changes Fair valueof assets(liabilities) Profit (loss) from changes
12% 10% 5% -5% -10% -12%
Total 32 20 10 616 (10) (20) (34)

The surplus assets exposed to changes in the nominal shekel interest varied to the same amount of the surplus liabilities exposed to changed in the nominal shekel interest rate, by NIS 3,379 million, mainly as a result of raising debt and loans during 2011 and a dividend payable on account of a dividend that does not pass the profit test..

Sensitivity to changes in the prices of commercial paper

Fair value
of assets
2011 Profit (loss) from changes (liabilities) Profit (loss) from changes
10% 5% -5% -10%
Total 92 46 915 (46) (92)

Sensitivity to changes in the dollar interest rate

On December 31, 2011 the Group's exposure to changes in the dollar interest rate is negligible.

3. The link between the compensation awarded under Article 21 and the recipient's contribution to the Corporation

The meetings of the Board of Directors on March 7 and 14, 2012 discussed the terms of service and compensation of the Company's officers and interested parties which are described in Section 7 of Chapter D of the Periodic Report for 2011 ("the Periodic Report"), pursuant to Article 21 of the Periodic and Immediate Reports Regulations, 1970 ("the Periodic and Immediate Reports Regulations"). The Board discussed the link between the amounts of the compensation paid in 2011 to each of the senior officers and interested parties in the Company, and their actions and contribution to the Company during that year. For the purpose of the discussion, the data relevant to the terms of employment of each officer and interested party was presented to the Board members in advance.

The Board's discussion was preceded by a discussion in the Company's Audit Committee of the contribution and compensation package, as a whole, of each of the officers – Company CEO Mr. Avraham Gabbay, Deputy CEO and CFO Mr. Alan Gelman, Deputy CEO and VP of Marketing Mr. Ran Goran, Pelephone CEO Mr. Gil Sharon, and Bezeq International CEO Mr. Yitzchak Benvenisti ("the Managers").

The Board noted that the compensation granted to each of the senior officers in the Group was set, inter alia, taking into account the position each senior officer holds in the Group and his contribution to the Group and its operations, and on the basis of the Company's 2011 compensation plan, which was approved in advance in December 2010 by the Board of Directors of the Company in relation to each of the Managers.

The Board reviewed comparison data using a comparison survey prepared by Prof. Moshe Zviran ("the Zviran Survey") of customary bonus levels for the positions of CEO, deputy CEO and vice presidents, as the case may be, in companies comparable to the Company. It also discussed other parameters in order to examine the reasonableness and fairness of the compensation in relation to officers in the Company, such as significant management targets achieved in the reporting period and the existence of one-time events which could affect the targets set in the compensation plan for the officers.

The Board believes that the compensation of each of the managers as set forth in Article 21 (Section 7) of Chapter D of the Periodic Report (Additional details about the Corporation), including the bonuses based on the results of the Company or its subsidiaries, as the case may be, reflects the contribution made by the Managers to the Group, and is fair and reasonable, as specified below:4

The five most highly compensated officers in the Corporation

A. Abraham Gabbay – CEO Bezeq

Approval for Mr. Gabbay's annual bonus in 2011 was based on the rate of his compliance with the targets set by the Board in the bonus plan for 2011 which was approved in December 2010 – exceeding the EBITDA target according to the Company's (separate) financial statements for 2011, compliance with the targets relating to the pace of progress in the Company's NGN project and a target relating to telephony and Internet customers in the private market.

In its review of the compensation paid for 2011 to Mr. Gabbay, the Board noted the Company's exceptional compliance with the targets of profitability, expansion of infrastructures and NGN services, and everything relating to the recruitment and retention of customers and customer service – all against a backdrop of dealing with competitors in a market weighted down by regulation.

The Board found that the compensation paid to Mr. Gabbay on account of 2011 is within the range of compensation amounts presented in the Zviran Survey, in the upper section of the range.

The Board of Directors believes that the compensation and the bonus paid to the Company's CEO for 2011 is reasonable and fair given the circumstances, given the size and scope of operations of the Company and the complexity of his job as its CEO.

B. Gil Sharon – CEO of Pelephone

Approval of Mr. Sharon's annual bonus in 2011 was based on his partial compliance with targets that included the EBITDA target (according to Pelephone's 2011 financial statements), the target of cash flow from operating activities, targets set in the 2011 bonus plan and approved in December 2010, as well as an additional sum, in excess of the above, at the Board's discretion. The additional amount was granted in appreciation of Mr. Sharon's achievements in 2011 as CEO of Pelephone, as noted below.

In light of Pelephone's performance (particularly compared with the rest of the market) in a competitive and regulated arena, and its organization for intensifying competition in the coming year, the Board of Directors saw fit to grant the amount of the above bonus to Mr. Sharon even though he did not fully meet the targets set for him at the beginning of the year. The Board also took into account the fact that in view of the changes that occurred this year in the cellular communications market, Pelephone's long-term business considerations justified not focusing on one of the targets that were set.

4 For additional details of the compensation paid to senior officers, see also Note 29 to the 2011 financial statements and Article 21 (Section 7) in Chapter D of the Periodic Report.

The Board found that the compensation paid to Mr. Sharon is within the range of compensation presented in the Zviran Survey.

The Board believes that the amount of the compensation and the bonus for the CEO of Pelephone on account of 2011 is reasonable and fair given the circumstances, given the size and scope of Pelephone's operations and the complexity of Mr. Sharon's job as its CEO.

C. Mr. Isaac Benbenisti – CEO Bezeq International

Approval of the 2011 annual bonus for Mr. Benvenisti was based on meeting the EBITDA target according to Bezeq International's 2010 financial statements, as set in the Company's 2011 bonus plan approved in December 2010, as well as another target relating to management of the submarine cable project.

In its review of the compensation paid to Mr. Benbenisti on account of 2011, the Board noted that Bezeq International has exceeded its profitability targets and other operating targets, and made special mention of Bezeq International's success in the submarine cable project and its early launch.

The Board found that the amount of the bonus approved for Mr. Benbenisti is within the range of bonuses presented in the Zviran Survey, in the upper section of the range.

The Board believes that the amount of the compensation and the bonus for Mr. Benbenisti on account of 2011 is reasonable and fair given the circumstances, given his achievements as described above.

D. Alan Gelman – Deputy CEO and CFO of Bezeq

Approval of the annual bonus on account of 2011 for Mr. Gelman was based on compliance with the targets set in the 2011 bonus plan approved in December 2010: The EBITDA target according to the Company's consolidated financial statements for 2011, cash flow management and other managerial targets.

In its review of the compensation paid to Mr. Gelman on account of 2011, the Board noted Bezeq Group's achievements, in particular the percentage of compliance with the profitability target and other managerial targets.

The Board found that the compensation paid to Mr. Gelman on account of 2011 is within the range presented in the Zviran Survey, in the upper section of the range.

The Board believes that the amount of the compensation and the bonus is reasonable and fair given the circumstances, in view of the achievements noted above.

E. Ran Goran – Deputy CEO and VP Marketing

Approval of the annual bonus on account of 2011 for Mr. Goran was based on compliance with the targets set in the 2011 bonus plan approved in December 2010: The EBITDA target according to the financial statements (separate) of the Company for 2011 and a target relating to progress in the NGN project and other managerial targets.

In its review of the compensation paid to Mr. Goran on account of 2011, the Board noted the Company's success in everything relating to growth in Internet and computer communication revenues, as well as compliance with customer recruitment and retention targets.

The Board found that the compensation paid to Mr. Goran on account of 2011 is within the range presented in the Zviran Survey, in the lower section of the range.

The Board believes that the amount of the compensation and the bonus for Mr. Goran is reasonable and fair given the circumstances, in view of the achievements noted above.

Compensation to interested parties in the Company

Management agreement with Eurocom Communications Ltd. ("Eurocom Communications")

The Board of Directors reviewed the details of the management agreement with Eurocom Communications and the services it has provided to the Company since the beginning of the year5 by Messrs. Shaul Elovitz, Or Elovitz, Amikam Shorer and Reuven Sagan-Cohen.

Also presented to the Board of Directors were comparative data based on a comparison survey prepared by Ernst & Young – Kost, Forer, Gabbay and Kasierer, relating to management agreements in other public companies of similar size, or as close as possible to similar size, to the Company, given the difficulty in finding companies with a market value similar to that of the Company.

The Board members discussed the scope and nature of the services provided by Eurocom Communications in the reporting year, and which included, inter alia, consultancy in various areas, which are mainly advice to the Group and group strategy, regulation, finance, taxation and real estate. The advice was given in regular work meetings and reviews of various topics and discussions outside the regular meetings. In addition, in the reporting year the Company did not remunerate the directors for their service as directors, except for external directors and independent directors.

The members of the Board found that the compensation paid in 2011 to Eurocom Communications pursuant to the management agreement is reasonable and fair given the contribution made by this agreement to the Company, based on the following reasons:

The consultancy services by virtue of the management agreement were provided by professional entities with experience and expertise in the communications market and in the Company's areas of operation, including in regulation, finance and real estate. These entities invested substantial work and time in providing these services in the reporting year (in addition to the hours invested by some of them by virtue of their service as directors in the Company and in the Group's subsidiaries and associates). The contribution of the consultancy services to the Company in the Group's preparation for the regulatory changes was significant.

In the reporting period, the following directors were not compensated: Shaul Elovitz (who is chairman of the Company's Board of Directors), Or Elovitz, Orna Elovitz-Peled, Amikam Shorer, Felix Cohen and Eliahu Holtzman (who ceased serving as a director in the Company on February 10, 2011), for their service as directors in the Company and in the Company's subsidiaries and/or associates. The cost of this director compensation was saved by the Company in 2011 (calculated in terms of the compensation paid by the Company to the external directors and independent directors).

The comparison data presented to the members of the Board of Directors in the E&Y Survey reveals that, compared to other companies of similar or almost similar size to the Company, the compensation under the management agreement is below average.

Employee-directors

It should be noted that the Company's Board of Directors did not discuss, as provided in Article 10(b)(4) of the Periodic and Immediate Reports Regulations, the reasonableness and fairness of the compensation paid to the employee-directors, Messrs Rami Nomkin and Yehuda Porat, since the compensation paid to them is by virtue of their positions as Company employees and in accordance with their employment agreements, and not by virtue of their service as directors in the Company.

4. Market Risks – Exposure and Management

The Company's market risk manager

The person responsible for management of the Company's market risks is Deputy CEO and CFO Alan Gelman. For details of his education and experience, see Section 15(c) in Chapter D of the Periodic Report.

5 The details of the management agreement are shown in Section 7 of Chapter D of the Periodic Report. The commitment to the management agreement was approved pursuant to Section 275 of the Companies Law by the general meeting of the Company on June 10, 2010.

Market risks and the Company's risk management policy

The Company is exposed to market risks as a result of changes in interest rates, exchange rates, the CPI, inflation, and the prices of raw materials.

The Company acts in accordance with a financial exposure management policy adopted by the Board of Directors of the Company on June 26, 2008. Pursuant to that policy, the Company implements partial hedging operations depending on the circumstances and its own judgment, primarily in order to reduce its exposure to changes in the CPI, in the price of copper and in foreign currency exchange rates. The Company monitors the Group's exposure management every month, and this includes, where necessary, recommending changes in exposure management. In cases where management considers deviation from this policy, its recommendations are brought before the Company's Board of Directors.

Inflation – The Company has a significant surplus of liabilities over CPI-linked assets, and the bulk of its financial exposure stems from the risk of a rise in inflation. The rate of inflation also affects the Company's operating income and expenses in the course of the year.

In order to minimize exposure to inflation, the Company's Board decided to implement full or partial hedging, at its discretion, in accordance with the following:

  • a. Hedging activity will be implemented mainly by means of CPI-shekel forward transactions, which guarantee a defined rise in the CPI over a designated period.
  • b. Making the transactions will be subject to judgment and in accordance with market trading restrictions and opportunities where the price is deemed to be attractive in relation to inflation expectations inherent in the debenture market and inflation forecasts on the one hand, and in relation to the Bank of Israel Inflation Target Center on the other.
  • c. The hedging position can be lowered by closing existing transactions before their final expiration date.
  • d. As long as this exposure is more than NIS 500 million, the hedging rate will not be less than 20% of the exposure and will not exceed 80%; where the exposure is less than NIS 500 million, the hedging rate will not exceed 50% of the exposure.

The Company made hedging transactions against the CPI in order to minimize the risk. The Company incurred no material costs in making these hedging transactions.

Interest – The Company's exposure to change in the interest rate depends largely on the nature of its financial liabilities and assets as well as on future financing needs. Some of the Company's liabilities bear fixed interest, and therefore a change in the interest rate will affect their fair value rather than their carrying value. Other liabilities bear variable interest based on the prime / STD rate.

At the date of this report, the Company does not hedge against these exposures, but it is not inconceivable that it will do so in future market circumstances. Furthermore, the Company takes into account such influences when considering the types of loans it takes.

Exchange rates – A change in the shekel exchange rate against the currency basket is an economic exposure in that it can affect the Company's profit and future cash flows.

To minimize this exposure, the Board of Directors decided that the Company should hedge its exposure against exchange rate risks, subject to the following principles and rules:

  • a. The unhedged equity exposure to changes in exchange rates will not exceed a sum equivalent to USD 200 million
  • b. The decision whether to hedge purchase and/or investment transactions will be made, if at all, on the date of the purchase and/or investment decision, or shortly thereafter as possible.

The Company made no hedging transactions against exchange rates in the reporting period.

Copper prices – The Company is exposed to changes in copper prices that result in a change in the residual value of its copper cable infrastructure. In addition, the Company is withdrawing and selling copper cables while deploying the NGN network, and in view of the significant cash flows expected from sale of the copper and the volatility of its price, the Board of Directors of the Company approved transactions to hedge its exposure to the value of the copper assets that will be sold as part of the NGN project. On December 31, 2011, the Company had open forward transactions for 1,480 tons of copper. The total fair value at that date is approximately NIS 15 million.

The Company is currently conducting a comprehensive review of its market risk exposure management policy.

Risks and risk management in the consolidated companies

In accordance with a decision of the Board of Directors, each of the companies in the Group is required to manage a risk management policy and routinely monitor its implementation. The persons responsible for market risk management in the principal consolidated companies are the CFOs of those companies.

For more information about financial risk management in the Group, see Note 30 to the financial statements.

Linkage base report

Note 30 to the financial statements contains information regarding the linkage conditions of the Group's balance sheet balances.

Below is an analysis of the sensitivity of the Group's assets and liabilities to changes in foreign currency, CPI and interest rates.

Sensitivity analysis for 2011 (in NIS millions)

Sensitivity to changes in the USD/NIS exchange rate – 2011

The table shows the items sensitive to changes in the dollar/shekel exchange rate. The sensitivity of items in the balance sheet was examined, as were off-balance-sheet items. The firm commitments are off-balance-sheet commitments, denominated in and/or linked to the dollar and therefore sensitive to changes in the exchange rate. The fair value of the firm commitments was calculated by discounting future cash flow. The Group's exposure to changes in the exchange rates of foreign currencies other than the US dollar is minor.

Profit (loss) from changes Fair value ofassets (liabilities) Profit (loss) from changes
10% 5% At a dollar rate of3.821 -5% -10%
Cash 2 1 20 (1) (2)
Trade receivables 4 2 36 (2) (4)
Long-term trade receivables - - 5 - -
Investments 4 2 38 (2) (4)
Trade payables, payables and credit balances (14) (7) (139) 7 14
Firm commitments – suppliers (28) (14) (285) 14 28
Firm commitments – rent (4) (2) (35) 2 4
Guarantees (9) (5) (93) 5 9
Hedging instruments not recognized for accounting
Copper forward transactions in USD - 1 11 (1) (1)
Total (44) (22) (442) 22 44

Sensitivity to changes in the CPI – 2011

A sensitivity analysis of 5% and 10% (up and down) was prepared on an inflation assessment of 2% per year, based on the Inflation Target Center at the Bank of Israel. Also analyzed was an extreme scenario of 1.5% per month (up and down), according to a historical review of the past ten years (a monthly change of 1.5% in April 2002) of change in the CPI.

The Group has an investment in loans to an associate which is accounted by the equity method and a liability on account of CPI-linked debentures and loans. The Group also has firm CPI-linked commitments (for rent, vehicle leasing agreements and agreements with suppliers). The fair value of the firm commitments was calculated by discounting future cash flow.

Fair value ofassets
Profit (loss) from changes (liabilities) Profit (loss) from changes
1.5% 0.2% 0.1% -0.1% -0.2% -1.5%
Loans to an associate accounted by the equity method 22 3 1 1,492 (1) (3) (22)
Trade and other receivables 3 - - 200 - - (3)
Long-term trade receivables 1 - - 98 - - (1)
Other liabilities and provisions (5) (1) - (352) - 1 5
Firm commitments – vehicle leasing (2) - - (133) - - 2
Firm commitments – suppliers - - - (25) - - -
Firm commitments – rent (10) (1) (1) (636) 1 1 10
Guarantees (1) - - (55) - - 1
Debentures issued to financial institutions and others (8) (1) (1) (504) 1 1 8
Debentures issued to financial institutions and others (1) - - (60) - - 1
Debentures issued to the public – Series 5 (25) (3) (2) (1,681) 2 3 25
Debentures issued to the public – Series 6 (15) (2) (1) (992) 1 2 15
Bank loans (2) - - (139) - - 2
Hedging instruments not recognized for accounting
CPI forward transactions 9 1 - 6 - (1) (9)
Total (34) (4) (4) (2,781) 4 4 34

Sensitivity to changes in real shekel interest rates – 2011

The sensitivity analysis of shekel interest includes another scenario (16% up and 16% down) which examines the most extreme daily change of the past ten years. The Group's companies have an investment in loans to an associate accounted by the equity method at fixed interest and linked to the CPI, as well as a liability on account of CPI-linked debentures at fixed interest. These instruments are sensitive to changes in the real shekel interest rate. The fair value of the loans to an associate was calculated by discounting future cash flow at an average interest of 10.58%, which is the effective rate that includes the risk component of the associate.

Debentures issued to the public – Series 5, were trading on December 31, 2011 with a yield of 1.62% and an average duration of 2.30.

Debentures issued to the public – Series 6, were trading on December 31, 2011 with a yield of 3.36% and an average duration of 7.66

Changes in the fair value of the debentures were calculated by discounting the cash flow. The fair value of the debentures is stated at the stock market value, i.e. by multiplying the market price on December 31, 2011 by the quantity of the issued nominal value. The fair value of non-negotiable debentures was calculated by discounting the future cash flow at an average interest rate of 2.164%.

CPI-linked bank loans sensitive to changes in real shekel interest were discounted at an average interest rate of 2.988%.

Profit (loss) from changes Fair value ofassets(liabilities) Profit (loss) from changes
16% 10% 5% -5% -10% -16%
Long-term receivables (1) - - 44 - - 1
Loans to an associate accounted by the equity method (119) (76) (38) 1,492 40 81 132
Debentures issued to financial institutions and others 3 2 1 (504) (1) (2) (3)
Debentures issued to financial institutions and others - - - (60) - - -
Debentures issued to the public – Series 5 10 6 3 (1,681) (3) (6) (10)
Debentures issued to the public – Series 6 39 24 12 (992) (12) (25) (41)
Bank loans 1 1 - (139) - (1) (1)
Hedging instruments not recognized for accounting
CPI forward transactions (1) - - 6 - - -
Total (68) (43) (22) (1,834) 24 47 79

Sensitivity to changes in nominal shekel interest rates – 2011

The sensitivity analysis of the nominal shekel interest rate includes another scenario (16% up and 16% down), which examines the most extreme daily change that occurred in the past ten years. The Group has trade receivables that are paid in installments. The fair value of these balances was calculated by discounting the future cash flow at an average interest rate between 6.28% and 7.92%.

The Group has fixed-interest shekel loans sensitive to changes in the nominal shekel interest rate. The fair value of these loans was calculated by discounting the future cash flow at an average interest rate of 5.12%.

Debentures issued to the public – Series 8, were trading on December 31, 2011 with a yield of 4.34% and an average duration of 3.96. The fair value of the debentures was calculated by multiplying the market price on December 31, 2011 by the quantity of the issued nominal value.

Fair value of
Profit (loss) from changes assets(liabilities) Profit (loss) from changes
16% 10% 5% -5% -10% -16%
Trade and other receivables paid in installments (26) (17) (8) 2,680 8 17 27
Investments, deposits and debit balances - - - 176 - - -
Bank loans 58 37 19 (1,873) (19) (38) (62)
Dividend payable on account of distribution that doesnot pass the profit test 9 6 3 (1,920) (3) (6) (9)
Debentures issued to financial institutions and others 15 9 5 (422) (5) (10) (16)
Debentures issued to the public – Series 8 36 23 12 (1,410) (12) (23) (38)
Hedging instruments not recognized for accounting
CPI forward transactions 2 1 1 6 (1) (1) (2)
Total 94 59 32 (2,763) (32) (61) (100)

Sensitivity to changes in prices of shekel securities – 2011

Fair value of
Profit (loss) from changes assets (liabilities) Profit (loss) from changes
10% 5% -5% -10%
Money market funds 92 46 915 (46) (92)
Total 92 46 915 (46) (92)

Sensitivity analysis 2010 (in NIS millions)

Sensitivity to changes in the USD/NIS exchange rate – 2010

The table shows the items sensitive to fluctuations in the dollar/shekel exchange rate. The sensitivity of the items in the balance sheet was examined, as were off-balance sheet items. The firm commitments are off-balance sheet commitments, denominated and/or linked to the dollar and therefore sensitive to changes in the exchange rate. The fair value of the firm commitments was calculated by discounting future cash flow. The Group's exposure to changes in the exchange rates of foreign currencies other than the US dollar is minor.

Fair value assetsProfit (loss) from changes(liabilities) Profit (loss) from changes
At a dollar rate of
10% 5% 3.549 -5% -10%
Cash 2 1 21 (1) (2)
Trade receivables 4 2 39 (2) (4)
Long-term trade receivables - - 4 - -
Investments 3 1 29 (1) (3)
Trade payables, payables and credit balances (17) (9) (173) 9 17
Firm commitments - suppliers (57) (28) (570) 28 57
Firm commitments - rent (3) (2) (35) 2 3
Guarantees (9) (5) (91) 5 9
Hedging instruments not recognized for accounting
Forward transactions on copper price in USD 1 (1) (11) 1 1
Total (78) (41) (787) 41 78

Sensitivity to changes in the CPI – 2010

A sensitivity analysis of 5% and 10% (up and down) was conducted on an inflation assessment of 2% per year, based on the Inflation Target Center at the Bank of Israel. Also analyzed was an extreme scenario of 1.5% per month (up and down), according to a historical review of the past ten years (a monthly change of 1.5% in April 2002) of change in the CPI.

The Group has an investment in loans to an associate which is accounted by the equity method and a liability on account of CPI-linked debentures and loans. The Group also has firm CPI-linked commitments (for rent, vehicle leasing agreements and agreements with suppliers). The fair value of the firm commitments was calculated by discounting future cash flow.

Profit (loss) from changes Fair valueassets(liabilities) Profit (loss) from changes
1.5% 0.2% 0.1% -0.1% -0.2% -1.5%
Loans to an associate accounted by the equity method 20 3 1 1,312 (1) (3) (20)
Trade and other receivables 1 - - 86 - - (1)
Long-term trade receivables 2 - - 154 - - (2)
Other liabilities and provisions (7) (1) - (483) - 1 7
Firm commitments – vehicle leasing (1) - - (97) - - 1
Firm commitments – suppliers (1) - - (39) - - 1
Firm commitments - rent (8) (1) (1) (515) 1 1 8
Guarantees (1) - - (55) - - 1
Debentures issued to financial institutes and others (10) (1) (1) (649) 1 1 10
Debentures issued to financial institutes and others (2) - - (111) - - 2
Debentures issued to the public – Series 4 (6) (1) - (368) - 1 6
Debentures issued to the public – Series 5 (30) (4) (2) (2,019) 2 4 30
Bank loans (3) - - (192) - - 3
Hedging instruments not recognized for accounting
CPI forward transactions 6 1 1 12 - (1) (6)
Total (40) (4) (3) (2,964) 3 4 40

Sensitivity to changes in real shekel interest rates – 2010

The sensitivity analysis of shekel interest includes another scenario (16% up and 16% down) which examines the most extreme daily change of the past ten years. The Group's companies have an investment in loans to an associate accounted by the equity method at fixed interest and linked to the CPI, as well as a liability on account of CPI-linked debentures at fixed interest. These instruments are sensitive to changes in the real shekel interest rate. The fair value of the loans to an associate was calculated by discounting future cash flow at an average interest of 10.56%, which is the effective rate that includes the risk component of the associate.

Debentures issued to the public – Series 4, were trading on December 31, 2010 with a yield of 0.04% and an average duration of 0.42.

Debentures issued to the public – Series 5, were trading on December 31, 2010 with a yield of 1.23% and an average duration of 2.75.

Changes in the fair value of the debentures were calculated by discounting the cash flow. The fair value of the debentures is presented at the stock market value, i.e. by multiplying the market price on December 31, 2010 by the quantity of the issued nominal value.

The fair value of non-negotiable debentures was calculated by discounting the future cash flows at an average interest rate of 1.39%.

Profit (loss) from changes Fair value ofassets(liabilities) Profit (loss) from changes
16% 10% 5% -5% -10% -16%
Long-term receivables (1) (1) - 108 - 1 1
Loans to an associate accounted by the equity method (122) (78) (40) 1,312 41 83 136
Debentures issued to financial institutions and others 3 2 1 (649) (1) (2) (3)
Debentures issued to financial institutions and others - - - (111) - - -
Debentures issued to the public – Series 4 - - - (368) - - -
Debentures issued to the public – Series 5 11 7 3 (2,019) (3) (7) (11)
Bank loans 1 1 - (192) - (1) (1)
Hedging instruments not recognized for accounting
CPI forward transactions - - - 12 - - -
Total (108) (69) (36) (1,907) 37 74 122

Sensitivity to changes in nominal shekel interest rates – 2010

The sensitivity analysis of the shekel interest rate includes another scenario (16% up and 16% down), which examines the most extreme daily change that occurred in the last ten years

The Group has trade receivable balances payable in installments. The fair value of these balances is calculated by discounting the future cash flow at an average interest rate of between 5.04% and 5.65%.

During the year the Group took fixed-interest shekel loans that are sensitive to changes in the nominal shekel interest. The fair value of the loans was calculated by discounting the future cash flow at an average discount rate of 5.42%.

Fair valueassets
Profit (loss) from changes (liabilities) Profit (loss) from changes
16% 10% 5% -5% -10% -16%
Customer balances and trade receivables paid in
installments (14) (9) (4) 1,813 4 9 14
Investments, deposits and debit balances - - - 100 - - -
Bank loans 44 28 14 (1,309) (14) (28) (46)
Hedging instruments not recognized for accounting
CPI forward transactions 2 1 - 12 - (1) (2)
Total 32 20 10 616 (10) (20) (34)

5. Corporate Governance

5.1 Community involvement and donations by Group companies

The Group companies are active in the community through donations to not-for-profit associations and social organizations which promote education, welfare and other causes. Activities are expressed in money donations, contributions of communications infrastructures, and the encouragement of volunteering by employees carrying out a range of activities for the community.

The guiding principle of the Company's contribution to the community this year was support for programs aimed at narrowing social-educational gaps that exist due to nonavailability of computers and the internet ("the digital divide") in the world.

In 2011, the Group donated NIS 16.2 million.6

5.2 Disclosure of the process for approval of the financial statements

5.2.1 Committee

The Committee for Examination of the Company's Financial Statements is a separate committee which does not also serve as the Audit Committee (each committee has a different chairman). However, it is noted that some of the members of the Audit Committee are also members of the Committee for the Examination of the Financial Statements.

5.2.2 Committee members

The committee comprises the following four members: Yitzhak Idelman, chairman (external director), Mordechai Keret (external director), Eldad Ben-Moshe (independent director), and Dr. Yehoshua Rosenzweig (independent director), each of whom has accounting and financial expertise. All the committee members gave declarations prior to their appointment. For additional details about the directors who are committee members, see Chapter D of the Company's Periodic Report for 2011.

5.2.3 Approval of the financial statements

  • A The Committee for the Examination of the Financial Statements discussed and formulated its recommendations for the Board in its meetings on March 4 and March 11, 2012.
    • B The meetings of the committee were attended by Yitzchak Idelman, Mordechai Keret and Yehoshua Rosenzweig. Eldad Ben-Moshe attended the meeting on March 11, 2012.
    • C Other than the committee members, the meeting on March 4, 2012 was attended by Chairman of the Board, Mr. Shaul Elovitz, Deputy CEO and CFO Mr. Alan Gelman, Company Controller Mr. Danny Oz, internal auditor Mr. Lior Segal, General Counsel Mr. Amir Nachlieli, director Mr. Rami Nomkin, the external auditors and other officer-holders in the Company. Other than the committee members, the meeting on March 11, 2012 was attended by Chairman of the Board Mr. Shaul Elovitz, Company CEO Mr. Avraham Gabbay, Deputy CEO and CFO Mr. Alan Gelman, internal auditor Mr. Lior Segal, director Mr. Rami Nomkin, Company Secretary Ms. Linor Yochelman, the external auditors and other officer-holders in the Company.
    • D The Committee reviewed the assessments and estimates made in connection with the financial statements, the first-time application of SOX, internal controls relating to the financial reporting, the integrity and propriety of the disclosure in the financial statements, and the accounting policy adopted in the corporation's material affairs.
    • E The committee's recommendations were forwarded in writing to the Board on March 1, 2012.
    • F The Board discussed the recommendations of the Committee for the Examination of the Financial Statements on March 14, 2012.
    • G The Board believes that the recommendations of the Committee for the Examination of the Financial Statements were submitted a reasonable time (about 30 business days) before the Board meeting, also taking into account the scope and complexity of the recommendations.

6 NIS 1 million of this sum was donated by the Company to various bodies following legal settlements achieved in class actions against the Company.

H The Board accepted the recommendations of the Committee for the Examination of the Financial Statements, and resolved to approve the Company's financial statements for 2011.

5.3 Disclosure concerning the auditor's fees

Below are the fees paid to the auditors of the main companies in the Group for auditing services and audit-related services:

2011 2010
Company Auditor Details Fee Hours Fee Hours
Bezeq Somekh Chaikin Audit and audit-relatedservices 3,850 16,535 3,964 15,300
Other services7 157 426 168 432
Pelephone Somekh Chaikin Audit and audit-relatedservices 1,510 8,450 1,665 6,529
Other services 91 269 63 162
Bezeq International Somekh Chaikin Audit and audit-relatedservices 749 4,527 860 4,100
Other services 403 878 158 438

The audit and ancillary audit hours increased in 2011 primarily as a result of review of compliance with the provisions of the Sarbanes-Oxley Act of 2002 (SOX) in 2011.

The auditors' fees were discussed by the Committee for the Examination of the Financial Statements and approved by the boards of directors of the Company and of each of the Group companies. The fees were determined on the basis of the hours worked and the hourly tariff in the prior year and with adjustment for changes and events which occurred in the reporting year.

Article 125 of the Companies Articles of Association states that the terms of engagement with the auditor must be determined by the Board of Directors, as instructed by the general meeting. The Company interprets this provision in accordance with the provisions of Section 165(a) of the Companies Law, 1999 ("the Companies Law"), which states that the auditor's fees will be set by the board of directors as authorized by the general meeting. Accordingly, the general meetings of the Company on April 13, 2011 and May 20, 2010 resolved to authorize the Board of Directors of the Company to set the fees of the auditor for the years 2010 and 2011 respectively.

5.4 Directors with accounting and financial expertise and independent directors

  • 5.4.1 At its meeting on May 31, 2011, the Company's Board of Directors determined that the minimum number of directors with accounting and financial expertise, as provided in the Companies Law, shall be four (including one external director). The Board believes that this number will enable it to fulfill its statutory duties and to comply with the documents of association, including review of the financial condition of the Company and preparing and approval of the financial statements, taking into consideration the size and complexity of its operations.
  • 5.4.2 Serving directors in the Company who have the above skills are Shaul Elovitz, Or Elovitz, Felix Cohen, Eldad Ben-Moshe, Yehoshua Rosenzweig, Mordechai Keret (external director) and Yitzhak Idelman (external director). For information about their relevant education and experience, see Section 14 in Chapter D of the Periodic Report.
  • 5.4.3 The Company has not adopted in its articles the "Directive concerning the percentage of independent directors" as defined in Article 19(2)(e) of the Companies Law.

7 "Other services" provided for the principal companies in the Group in 2010-2011 included tax advice

5.5 Disclosure regarding an internal auditor in a reporting corporation

5.5.1 The Company's internal auditor

  • A Name: Lior Segal.
  • B Date of commencement of office: January 24, 2011. Date of termination of service of the previous auditor: December 2, 2010. Her tenure was terminated by agreement. (Between the end of Malka Dror's term to the start of Lior Segal's term, a member of the staff of the Company's internal audit unit, Avi Alkoby, was appointed Acting Internal Auditor.)
  • C The internal auditor complies with the conditions laid down in Article 3(a) of the Internal Audit Law. His qualifications: Lawyer and accountant, LLB, BA Accounting and MBA, Tel Aviv University. The internal auditor has a number of years' experience in reporting corporations with material operations, which operate in the communications sector.
  • D The internal auditor complies with the provisions of Article 8 of the Internal Audit Law, 1992 and Article 146(b) of the Companies Law, 1999.
  • E Method of employment: the internal auditor is a Company employee. The Company has an audit unit which is headed by the internal auditor.

5.5.2 Method of appointment

In its discussion on January 14, 2011, the Audit Committee recommended the appointment of Lior Segal as the Company's internal auditor. The appointment was approved by the Board of Directors on January 24, 2011.

Summary of the reasons for approving the appointment

The Board of Directors approved the appointment of Lior Segal, who, prior to his appointment as internal auditor, served as manager of internal processes and controls and corporate governance compliance officer, to the post of internal auditor, following a recommendation from the Audit Committee, based on his qualifications and professional experience.

Duties, authority and tasks of the internal auditor

The authority and responsibility of the Company's internal auditor are laid down in the Company's internal audit procedure. The procedure was revised and approved by the Audit Committee on December 19, 2010.

The role of the internal auditor according to the Company's internal audit procedure

Following are the functions imposed on the internal auditor:

    1. To examine the propriety of the operations of the Company and the actions of its officers and office-holders from the following aspects: compliance with the law, regulations and any statute applicable to the Company; good business practice; maintenance of the principles of good management, efficiency, thrift and integrity; to examine whether they were carried out lawfully by a qualified person, whether they were accepted for business reasons and are beneficial to the achievement of the Company's defined goals; to examine their compatibility with the policy and decisions made by Board of Directors and Company management.
    1. Examine the reliability and integrity of the financial and operating information.
    1. Examine the Company's financial management and liabilities.
    1. Examine whether the Company's decisions, including those of its Board of Directors and its committees, were made in accordance with proper procedures.
    1. Examine the Company IT systems and its data protection setup.
    1. Examine every material transaction of the Company, including the approval processes.
    1. Examine the appropriateness and effectiveness of the Company's agreement procedures.
    1. Examine the need to amend procedures pertaining to material topics.
    1. Examine flaws in the Company's business transaction management.
    1. Conduct repeated audits where necessary.
    1. Handling of employee complaints as required by Section 117(6) of the Companies Law, 1999.

Authority of the internal auditor according to the Company's internal audit procedure

Following are the principal powers of the internal auditor:

    1. Receipt of any information, explanation and document required for the performance of his duties.
    1. Right of access to any ordinary or computerized repository of information, any database and any automated or non-automated data processing work plan of the Company and its units.
    1. Right of entry to any Company property.
    1. Right to be invited to any meeting of management, the Board of Directors and its committees.

5.5.3 The organizational superior of the internal auditor

The internal auditor answers to the CEO.

5.5.4 Work plan

    1. The work plan is annual.
    1. Considerations in determining the internal audit work plan

The guiding principle underlying the annual work plan of the internal audit is the risk inherent in the Company's processes and operations. To assess these risks, the internal audit referred to a risk survey prepared in the Company in 2011 and to other resources that affect the risk assessment in those processes, such as speaking with management, the findings of previous audits and other relevant activities.

The considerations taken into account in compiling the work plan are reasonable coverage of most of the Company's areas of operation based on exposure to material risks, including the controls existing in the Company's areas of operation and the findings of previous audits.

  1. Entities involved in compiling the work plan

The internal auditor, management, the CEO, the Audit Committee, the Chairman of the Board.

  1. Entity accepting and approving the work plan

The Audit Committee.

  1. The auditor's discretion to deviate from the work plan

The auditor may propose subjects at his discretion or at the request of the CEO, and he may also recommend narrowing or halting an audit approved in the work plan. In any event the approval of the Audit Committee chairman is required to deviate from the work plan.

  1. The internal auditor attends discussions at Board meetings where material transactions are approved and reviews the relevant material sent in preparation for those discussions. The auditor also checks the approval process for transactions with related parties, as part of his annual work plan.

5.5.5 The audit and the corporations which are material holdings

The work plan of the internal audit unit does not include an audit in corporations which are material holdings. All the corporations that are material holdings of the Company have their own internal auditors (either as employees or outsourced). The audit reports are discussed in the audit committees and/or boards of directors of these corporations, on which directors of the Company serve. The internal auditor may, under the Company's internal audit procedure and at his discretion, obtain the audit reports of the subsidiaries' statements and he is obligated to hold a work meeting with each of the internal auditors of the subsidiaries at least once a year, to discuss the audit plan and its implementation in the subsidiary.

For a summary about the internal audit in the material associates of the Company – Pelephone, Bezeq International and DBS, see sub-section 5.5.12 below.

5.5.6 Scope of employment

Number of hours of employment in the year

The audit's work plan for 2011 included 8,000 audit hours. The internal audit unit at the end of the reporting year employed four full-time internal auditors in addition to the Company's internal auditor. The scope of employment is set according to the audit work plan.

5.5.7 Preparation of the audit

1. Work standards

Bezeq's internal audit is carried out in accordance with the Companies Law and the Internal Audit Law, and implemented according to accepted professional standards.

2. The Board's criteria for ensuring that the auditor complies with all the requirements of the standards

The auditor briefed the Board of Directors on the standards by which he operates. An assessment of the quality of the internal auditing, being prepared by an external entity will be completed during 2012.

5.5.8 Access to information

The internal auditor was supplied with documents and information as stipulated in Section 9 of the Internal Audit Law, and he was granted permanent and direct access to the Company's information systems, including financial data.

5.5.9 Internal Auditor's report

The internal auditor submits the audit reports in writing.

The internal auditor routinely submits the audit reports during the reporting year to the Chairman of the Board, the CEO, the Audit Committee chairman and members. The Audit Committee holds regular discussions of the audit reports.

The Audit Committee held 11 meetings in 2011 and discussed audit reports on the following dates: June 20, 2011, September 7, 2011, November 1, 2011 and December 19, 2011. The reports were forwarded to the above-mentioned entities in readiness for the committee's discussions (usually about three days in advance).

In addition to reports, the auditor submitted to the Audit Committee surveys on various topics at the request of the committee, and briefings on the implementation of the decisions in the audit reports tat were discussed by the committee.

5.5.10 The Board of Directors' assessment of the work of the Internal Auditor

The Board of Directors believes that the scope of the Company audit in 2011, the nature and continuity of the internal auditor's activities as well as the work plan, are reasonable in the circumstances and they can achieve the objectives of the audit.

5.5.11 Compensation

    1. The terms of employment of the internal auditor were discussed and approved by the Audit Committee and the Board of Directors as follows: Monthly salary of NIS 36,000 (updated in February 2011 to NIS 40,000) and an annual target-based bonus set in advance by the Audit Committee and approved by the Board of Directors, of 25% of the annual salary excluding incidentals. On March 16, 2011, the Board of Directors of the Company approved an allotment of 41,000 options of the Company to the internal auditor, under the 2010 employee stock options plan.
    1. March 7, 2012 the Board of Directors of the Company approved (after approval and the recommendation of the Audit Committee) the bonus for the Company's internal auditor for 2011 in he amount of NIS 108,000 (25.12% of the annual salary). Malka Dror ceased to serve as internal auditor.
    1. The Board of Directors believes that the compensation of the internal auditor did not affect his professional judgment.

5.5.12 Details of internal auditing in the Company's material associates

The table provides details of the internal auditing at Pelephone, Bezeq International and DBS. It is noted that these are private companies, not subject to the duty to employ an internal auditor under Chapter 4 of Part IV of the Companies Law, and the internal auditors are voluntary.

Pelephone Bezeq International DBS
Name of internal auditor Shlomi Drori, CPA – to Nov. 1, 2011Vered Cohen-Herschaft – from Nov. 2, 2011 Meir Kugler Morad & Shmueli Ltd., CPA, through UziShmueli
Employment format Employee Employee Not a DBS employee
Date of start of term November 2, 2011 November 2003 June 2, 2002
Answers to Audit Committee of the Board of Directors ofPelephone; also reports to the CEO ofPelephone in accordance with its procedure. CEO of Bezeq International CEO of DBS
Hours of work in 2011 5,500 2,200 1,250
Reasons for number of hours allocated andextent of flexibility Corresponds to scope and complexity of thecompany's various operations. The hours andthe structure of the internal audit division aresimilar to those of competitors in the sector andof similar-size companies abroad. Flexibility isdefined in the work procedures. To allow for reasonable scope of audit andrange of topics as per the company's risksurvey. The hours include outsourcing servicesto enable flexibility. DBS management believes that the scope,character and continuity of the activity and thework plan are reasonable, given the size,organizational structure and nature of thebusiness, and that they can achieve thepurposes of internal auditing.
Accepted professional standards by which theauditor carries out the audit Companies Law, 1999, Internal Audit Law, 1992and accepted professional standards. Companies Law, 1999, Internal Audit Law, 1992and accepted professional standards. Companies Law, 1999, Internal Audit Law, 1992and accepted professional standards.
Were material transactions reviewed in thereporting year? Material transactions were not reviewed in thereporting year. Material transactions were not reviewed in thereporting year. Material transactions were not reviewed in thereporting year.
Compliance with the provisions of the law The internal auditor is in compliance with theterms laid down in Sections 3(a) and 8 of theInternal Audit Law and Section 146(b) of theCompanies Law. The internal auditor is in compliance with theterms laid down in Sections 3(a) and 8 of theInternal Audit Law and Section 146(b) of theCompanies Law. The internal auditor is in compliance with theterms laid down in Sections 3(a) and 8 of theInternal Audit Law and Section 146(b) of theCompanies Law.

5.6 Code of ethics

In October 2007, the Board of Directors of the Company re-adopted a code of ethics. The code establishes rules and principles of behavior for guiding the actions of officers, managers and employees in the Company. On September 12, 2011 the Board of Directors approved a number of amendments to the code of ethics. The Board authorized the Company's management to ensure assimilation of the code in the Company, and decided that it would become part of the binding procedures of the Company. Assimilation of the code among Company employees is accomplished as part of the management routine.

5.7 The authority of the CEO

On September 4, 2007, the Board resolved, in accordance with Section 50(A) of the Companies Law and with Articles 119 and 121.1 of the Company's Articles of Association, that the authority of the CEO in all matters pertaining to the corporations held directly or indirectly by the Company (including Pelephone, Bezeq International, DBS, Walla, Bezeq On Line and Bezeq Zahav Holdings) would be transferred to the Board of Directors, which passed resolutions for implementation of this decision. As a result of those resolutions, subjects relating to the subsidiaries are reported to the Board of Directors by the Deputy CEO and CFO, while matters relating to the Company as Domestic Operator are reported to the Board of Directors by the Deputy CEO and CFO, while matters relating to the Company as Domestic Operator are reported to the Board of Directors by the Deputy CEO and CFO, while matters relating to the Company as Domestic Operator are reported to the Board of Directors by the Deputy CEO and CFO, while matters relating to the Company as Domestic Operator are reported to the Board of Directors by the Deputy CEO and CFO, while matters relating to the Company as Domestic Operator are reported to the Board of Directors by the Deputy CEO and CFO, while matters relating to the Company as Domestic Operator are reported to the Board of Directors by the Deputy CEO and CFO.

It is clarified that the Chairman of the Board of the Company does not exercise the authority granted to the CEO of the Company or to the CEOs of its associates, nor does he attend management meetings of the Company or its associates. On February 16, 2012, the Board of Directors adopted a procedure (as part of the Company's internal compliance plan) that includes reference to the separation of authority between the roles of the Chairman and of the CEO of the Company.

5.8 Provisions of the Sarbanes-Oxley Act of 2002 (SOX)

Commencing 2011, the Company ceased to apply the provisions of the Securities (Periodic and immediate reports) (Amendment) Regulations, 2009, in the matter of internal control, and applies instead the provisions of the Sarbanes-Oxley Act of 2002 (SOX), as a significant subsidiary of a company traded in the U.S. Accordingly, the Company's 2011 Periodic Report includes for the first time a management report and confirmation approval in the SOX format.

6. Disclosure concerning the financial reporting of the corporation

6.1 Critical accounting estimates

Preparation of the financial statements in accordance with IFRS requires management to make assessments and estimates that affect the reported values of the assets, liabilities, income and expenses, as well as the disclosure in connection with contingent assets and liabilities. Management bases these assessments and estimates on past experience and on valuations, expert opinions and other factors which it believes are relevant under the circumstances. Actual results might differ from these assessments with different assumptions or conditions. Information about primary topics of uncertainty in critical estimates and judgments made in the application of the accounting policy is provided in the financial statements (see Note 2.7 t the financial statements). We believe that these assessments and estimates are critical since any change in these assessments and assumptions could potentially have a material effect on the financial statements.

6.2 Disclosure of material valuations

Below are details about material valuations pursuant to Article 8B of the Securities (Periodic and immediate reports) Regulations, 1970.

6.2.1 In the reporting year the Company recorded, on account of the 2010 employee stock options plan as described in Note 26.4 to the financial statements, an expense of NIS 167 million. The expense is based primarily on he following valuation:

Subject of valuation Fair value assessment of options granted by the Company to its employees and to two employee-directors on January 11, 2011 and January 25, 2011 respectively.
Timing of valuation At the date grant date: January 11, 2011 and January 25, 2011.
Value prior to the valuation Not relevant.
Value set in the valuation NIS 284,675,000 (without forfeiture before vesting).
Assessor and his characteristics Ernst & Young (Israel Ltd. The work was done by a team led by Einat Sperling, partner, head of Valuations and Business Models. Einat is a partner in the Economics department and head of Valuations and Business Models. She has worked at EY for 11 years, and has 13 years' experience in her field. Einat has served clients in Israel and abroad, preparing valuations, building business models, reorganization and other financial consulting. In recent years Einat has led valuation projects for business needs, for tax needs and accounting needs, including impairment of value, allocation of purchase cost surplus, and valuation of options for employees according to IFRSs and US GAAP. She has been involved n transactions and valuations reaching billion of dollars in fields such as technology, retail, food and beverages, industrial pharma, banking, communications and real estate. Einat has a BA in economics and management from The Technion, Haifa, and an MBA (major: finance, accounting, strategy and entrepreneurship) from the Recanati Business School at Tel Aviv University. She is also a CPA (Isr.). The assessor has no personal interest in or dependence on the Company. The Company undertook to compensate Ernst & Young on account of third party claims in connection with performance of the services described below:
Assessment model Black-Scholes-Merton.
Assumptions used in the assessment The price of the Company share at the date of grant to employees and employee-directors: NIS 10.45 and NIS 10.62, respectively. Exercise price: NIS 7.457 per share. Dividend yield: The exercise price is adjusted for the distribution of dividends in the gross amount and therefore the dividend percentage taken for calculation purposes is 0%. Expected length of life of the options: Between 25 and 4 years, per the vesting terms. Risk-free interest rate: Between 3.17% and 3.86%, per the expected length of life of the option. Expected volatility: Between 25.93% and 26.26%, per the expected length of life of the option.

6.2.2 Valuation of Pelephone

A valuation of Pelephone was attached to the 2010 reports since it was classified as very material by a decision of the Securities Authority. After clarification of the position of the Securities Authority and accordingly, the valuation is no longer classified by the Company as very material, but as material, and therefore the Company's position is that it is not required to relate to differences under Article 10(b)(8) of the Periodic and Immediate Reports Regulations. In any case, disclosure of the valuation as a material valuation is provided below.

Subject of valuation Pelephone's value for the purpose of reviewing impairment of the value of goodwill which was attributed to it in the Company's
financial statements pursuant to IFRS 36.
Timing of valuation Value of goodwill at December 31, 2011; the valuation was signed on March 11, 2012.
Value prior to the valuation NIS 5,585 million book value, net (NIS 1,027 million – balance of goodwill).
Value set in the valuation NIS 10,938 million. Pursuant to the value determined in the valuation, the Company concluded that there is no impairment requiring
amortization of the sum of goodwill recorded in the Company's books.
Assessor and his characteristics Giza Singer Even Ltd. The work was performed by a team headed by Eyal Shevah, partner, who has more than 15 years' professional
experience. Eyal has a BSc in electronic engineering from the Technion, Haifa, and an MBA from Tel Aviv University.
The assessor is not dependent on the Company
The Company undertook to indemnify the assessor in the event of a third party claim, for reasonable expenses and any amounts he
would be ordered to pay in a legal proceeding, unless he acted maliciously or negligently. See Section 1.5 of the valuation.
Assessment model DCF (Discounted Cash Flow)
Assumptions used in the assessment Discounting rate – 11%. Companies used for comparison to determine the discounting rate – Cellcom and Partner
•Permanent growth rate – 1%
•Scrap value percentage of total value determined in the assessment – approximately 60% (model years to 2016)

6.3 The auditors drew attention in their opinion on the financial statements, to the materiality of the claims filed against the Group which at this stage cannot be assessed or on account of which the exposure cannot be calculated.

6.4 Material events after the date of the financial statements

  • 6.4.1 In the matter of the resolution of the Board of Directors after the balance sheet date, to recommend to the general meeting that a cash dividend be distributed to the shareholders, see Note 20.2.3 to the financial statements.
  • 6.4.2 Full tender offer for the shares of Walla

On March 14, 2012, the Company published a full tender offer specification for acquisition of all the publicly-held shares in Walla. For details, see Note 32.3 to the financial statements.

7. Details of series of liability certificates

  • 7.1 Debentures Series 4 on June 1, 2011 NIS 300,000,000 par value was repaid and this series has now been repaid in full.
  • 7.2 Data for the Company's debentures in circulation, at December 31, 2011:

7.2.1 Debentures Series 5

Debentures Series 5
A Issue date June 1, 2004
B Total par value on issue date NIS 2,386,967,000
C Its par value 1,989,139,167(1) (2)
D Par value reassessed to report date (linked to the CPI) NIS 2,384,955,328(3)
E Accrued interest NIS 73,734,869
F Fair value NIS 2,663,457,344
G Stock exchange value NIS 2,663,457,344
H Interest type Fixed at 5.3%
I Principal payment dates June 1 every year from 2011 through 2016
J Interest payment dates June 1 every year through 2016
K Linkage The principal and interest are linked to the CPI (base index
April 2004)
L Liability in relation to Company's total liability Material
  • (1) On June 1, 2011, NIS 397,827,833 par value was repaid.
  • (2) Of which NIS 733.4 million par value is held by a wholly-owned subsidiary.
  • (3) Of which NIS 879.4 million held is by a wholly-owned subsidiary.

The liability certificates are not secured by any charge whatsoever.

On June 16, 2011, the Company received notice from Mizrachi Tefahot of expiration of its office as trustee for the Company's Debentures (Series 5), pursuant to the provisions of Sections 35E(2) and 35 N(a)(3) of the Securities Law, 1968, out of concern of conflict of interests since a credit facility had been made available for the Company and/or its controlling shareholder by Mizrachi Tefahot Bank Ltd., the parent of the trust company. The Company is therefore working to appoint another trustee to replace Mizrachi Tefahot, and on January 30, 2012 the general meeting of the holders of Debentures (Series 5) approved the appointment of Hermetic Trust (1875) Ltd. to serve as trustee for the debentures instead of Mizrachi Tefahot, and amendment of the deed of trust accordingly (an application for court approval was filed on February 12, 2012). Until the appointment of another trustee, Mizrachi Tefahot is continuing in its role as trustee.

Trust company – Mizrachi Tefahot Trust Company Contact person in the trust company – Meni Lego, VP Operations His email address – [email protected] Address – 123 Hahashmonaim Street, Tel Aviv

Trust company – Hermetic Trust (1975) Ltd. Contact person in the trust company – Dan Avnon, CEO His email address – [email protected] Telephone – 03-5274867 Address – Hermetic House, 113 Hayarkon Street, Tel Aviv

7.2.2 On July 3, 2011 the Company issued debentures from series 6, 7 and 8, as shown below, in accordance with a shelf offering report from June 29, 2100 published pursuant to the shelf prospectus. Below are details of those debentures.

Debentures Series 6 Debentures Series 7 Debentures Series 8
A Issue date July 3, 2011 July 3, 2011 July 3, 2011
B Total par value on issue date NIS 958,088,00 NIS 424,955,000 NIS 1,329,363,000
C Its par value NIS 958,088,00 NIS 424,955,000 NIS 1,329,363,000
D Revalued par value at report date(linked to CPI) NIS 961,787,181 NIS 424,955,000 NIS 1,329,363,000
E Accrued interest NIS 2,965,510 NIS 1,580,124 NIS 6,314,474
F Fair value NIS 991,621,080 NIS 407,956,800 NIS 1,409,656,525
G Stock exchange value NIS 991,621,080 NIS 407,956,800 NIS 1,409,656,525
H Type of interest Fixed at 3.7% Variable – STL for one year plus amargin not exceeding 1.4% Fixed at 5.7%
I Payment dates – principal December 1 of each of the years 2018-2022 December 1 of each of the years 2018-2022 June 1 of each of the years 2015-2017
J Payment dates – interest June 1 and December 1 of every year onDecember 1, 2011 through December 1,2022 March 1, June 1, September 1 andDecember 1 of every year fromSeptember 1, 2011 through December 1,2022 June 1 and December 1 of every yearfrom December 1, 2100 through June 1,2017
K Linkage CPI – principal and interest (base indexMay 2011) Unlinked Unlinked
L Liability out of total Company liabilities Material Not material Material

Series 6 and 7

Trust company – Reznik Paz Nevo Trusts Ltd. Contact person in the trust company – CPA Yossi Reznik and Adv. Liat Bachar-Segal Email address – [email protected], Tel: 03-6393311, Fax: 03-6393316 Address – 14 Yad Harutzim Street, Tel Aviv

Series 8

Trust company – Strauss Lazar Trust Co. (1992) Ltd. Contact person in the trust company – CPA Uri Lazar Email address – [email protected] Telephone: 03-6237777, Fax: 03-5613824 Address – 17 Yitzchak Sadeh Street, Tel Aviv

With reference to these debentures, the Company undertook not to create additional charges on its assets unless it simultaneously creates a charge in favor of the debentures holders (negative pledge), on the same terms as those of the negative pledge given in favor of banks and subject to exceptions noted in it, as described in Note 14C(1) to the financial statements at December 31, 2010.

  • 7.3 For details of the ratings of the series of liability certificates, see Section 2.13.6 in Chapter A of the Periodic Report. The ratings repots are attached as an appendix to the Directors' Report.
  • 7.4 During and at the end of the reporting year the Company met all the conditions and commitments under the deeds of trust for series 5-8, and no conditions were met for establishing cause to present the certificates of liability for immediate repayment. No collateral was given to secure payment to the holders of the liability certificates.

8. Miscellaneous

  • 8.1 For the forecast of Bezeq Group for 2012, see Section 1.6 in Chapter A of the Periodic Report.
  • 8.2 For information about the liability balances of the corporation and the subsidiaries or the proportionately consolidated companies in its financial statements at December 31, 2011, see the report form filed by the Company on Magna on March 14, 2012.

We thank the managers, the employees, the public and the shareholders of the Group's companies.

Shaul ElovitzChairman of the Board Avraham GabbayCEO
Date of signature: March 14, 2012
32

The information contained in these financial statements constitutes a translation of the financial statements published by the Company. The Hebrew version was submitted by the Company to the relevant authorities pursuant to Israeli law, and represents the binding version and the only one having legal effect. This translation was prepared for convenience purposes only

Consolidated Financial Statements as at December 31, 2011

Contents Page
Report of Independent Registered Public Accounting Firm 3
Financial Statements
Consolidated Statements of Financial Position 4
Consolidated Statements of Income 6
Consolidated Statements of Comprehensive Income 7
Consolidated Statements of Changes in Equity 8
11
13
Consolidated Statements of Cash FlowsNotes to the Consolidated Financial Statements

Somekh Chaikin

8 Hartum Street, Har Hotzvim Telephone 972 2 531 2000 PO Box 212, Jerusalem 91001 Fax 972 2 531 2044 Israel Internet www.kpmg.co.il

Auditors' Report to the Shareholders of "Bezeq" -The Israel Telecommunication Corporation Ltd.

We have audited the accompanying consolidated statements of financial position of "Bezeq" -The Israel Telecommunication Corporation Ltd.(hereinafter- "the Company") as of December 31, 2011 and 2010 and the consolidated income statements, statements of comprehensive income, statements of changes in equity and statements of cash flows, for each of the three years, the last of which ended December 31, 2011. These financial statements are the responsibility of the Company's Board of Directors and of its Management. Our responsibility is to express an opinion on these financial statements based on our audits.

We did not audit the financial statements of certain consolidated subsidiaries whose assets constitute 2.12 % and 2.6 % of the total consolidated assets as of December 31, 2011 and 2010, respectively, and whose revenues constitute 1.75 % and 1.1 % of the total consolidated revenues for the years ended December 31, 2011 and 2010, respectively. The financial statements of those companies were audited by other auditors whose reports thereon were furnished to us, and our opinion, insofar as it relates to amounts emanating from the financial statements of such companies, is based solely on the reports of the other auditors.

We conducted our audits in accordance with generally accepted auditing standards in Israel, including standards prescribed by the Auditors Regulations (Manner of Auditor's Performance) - 1973. Such standards require that we plan and perform the audit to obtain reasonable assurance that the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by the company's Board of Directors and by its Management, as well as evaluating the overall financial statement presentation. We believe that our audits and the reports of the other auditors provide a reasonable basis for our opinion.

In our opinion, based on our audits and on the reports of the other auditors, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of the Company and its consolidated subsidiaries as of December 31, 2011 and 2010 and their results of operations, changes in their equity and cash flows, for each of the three years, the last of which ended December 31, 2011, in accordance with International Financial Reporting Standards (IFRS) and in accordance with the Securities Regulations (Annual Financial Statements) - 2010.

We have also audited, in accordance with the Standards of the Public Company Accounting Oversight Board (United States), the Company's internal control over financial reporting as of December 31, 2011, based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO), and our report dated March 14, 2012 expressed an unqualified opinion on the effectiveness of the Company's internal control over financial reporting.

Without qualifying our abovementioned opinion, we draw attention to lawsuits filed against the Company which cannot yet be assessed or the exposure in respect thereof cannot yet be calculated, as set forth in Note 17.

Somekh Chaikin Certified Public Accountants (Isr.)

March 14, 2012

Somekh Chaikin

8 Hartum Street, Har Hotzvim Telephone 972 2 531 2000 PO Box 212, Jerusalem 91001 Fax 972 2 531 2044 Israel Internet www.kpmg.co.il

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders "Bezeq"- The Israel Telecommunication Corporation Ltd.

We have audited "Bezeq"- The Israel Telecommunication Corporation Ltd.'s (hereinafter "The Company") internal control over financial reporting as of December 31, 2011, based on criteria established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company's management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management's Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the Company's internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2011, based on criteria established in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

We also have audited, in accordance with generally accepted auditing principles in Israel, the consolidated balance sheets of the Company and its subsidiaries as of December 31, 2011, 2010 and 2009, and the related consolidated statements of operations, stockholders' equity and comprehensive income, and cash flows for each of the years in the three-year period ended December 31, 2011, and our report dated March 14, 2012 expressed an unqualified opinion on those consolidated financial statements with an explanatory paragraph referring to Note 17 regarding the claims made against the Company and its subsidiaries for which at this point the exposure cannot be assessed or calculated.

Somekh Chaikin Certified Public Accountants (Isr.)

Jerusalem, Israel March 14, 2012

Consolidated Statements of Financial Position as at December 31

Note 2011NIS million 2010NIS million
Assets
Cash and cash equivalents 5 1,352 365
Investments, including derivatives 6 946 7
Trade receivables 7 3,059 2,701
Other receivables 7 286 227*
Inventory 204 178
Assets classified as held for sale 23 29
Total current assets 5,870 3,507
Investments, including derivatives 6 119 129
Trade and other receivables 7 1,499 1,114
Property, plant and equipment 9 6,022 5,610
Intangible assets 10 2,257 2,248
Deferred and other expenses 11 282 292
Investments in equity-accounted investees (mainly loans) 12 1,059 1,084
Deferred tax assets 8 223 254
Total non-current assets 11,461 10,731
Total assets 17,331 14,238

Consolidated Statements of Financial Position as at December 31 (Contd.)

Note 2011NIS million 2010NIS million
Liabilities
Debentures, loans and borrowings 13 765 949
Trade payables 14 890 1,061
Other payables, including derivatives 14 792 770
Current tax liabilities 397 267
Deferred income 56 33
Provisions 15 186 251
Employee benefits 16 389 269
Dividend payable 20 971
Total current liabilities 4,446 3,600
Debentures 13 4,663 1,967
Loans 13 4,150 2,801
Employee benefits 16 229 305
Other liabilities 93 43
Provisions 15 69 69
Deferred tax liabilities 8 69 83
Dividend payable 20 924
Total non-current liabilities 10,197 5,268
Total liabilities 14,643 8,868
Equity 20
Total equity attributable to equity holders of the Company 2,650 5,327
Non-controlling interests 38 43
Total equity 2,688 5,370
Total liabilities and equity 17,331 14,238

Shaul Elovitch Avi Gabbay Alan Gelman Chairman of the Board of Directors CEO Deputy CEO and CFO

Date of approval of the financial statements: March 14, 2012

* Reclassified See Note 2.9.

Consolidated Statements of Income for the Year Ended December 31

2011 2010 2009
Note NIS million NIS million NIS million
Continuing operations
Revenues 21 11,373 11,987 11,519
Costs and expenses
Depreciation and amortization 9,10,11 1,395 1,409 1,485
Salaries 22 2,103 2,024 1,990
General and operating expenses 23 4,494 5,026 4,871
Other operating expenses (income), net 24 139 (216) 201
8,131 8,243 8,547
Operating profit 3,242 3,744 2,972
Financing expenses (income) 25
Financing expenses 599 391 398
Financing income (389) (282) (429)
Financing expenses (income), net 210 109 (31)
Profit after financing expenses (income), net 3,032 3,635 3,003
Share in losses of equity-accounted investees 12 216 261 34
Profit before income tax 2,816 3,374 2,969
Income tax 8 755 932 807
Profit for the year from continuing operations 2,061 2,442 2,162
Discontinued operations
Profit for the year from discontinued operations 12.1.9 1,379
Profit for the year 2,061 2,442 3,541
Attributable to:
Owners of the Company
Profit for the year from continuing operations 2,066 2,443 2,157
Profit for the year from discontinued operations 1,446
2,066 2,443 3,603
Non-controlling interests
Profit (loss) from continuing operations (5) (1) 5
Loss for the year from discontinued operations (67)
(5) (1) (62)
Profit for the year 2,061 2,442 3,541

Consolidated Statements of Income for the Year Ended December 31(contd.)

Note 2011NIS 2010NIS 2009NIS
Earnings per share 27
Basic earnings per share
Earnings from continuing operations 0.76 0.91 0.82
Earnings from discontinued operations 0.55
0.76 0.91 1.37
Diluted earnings per share
Earnings from continuing operations 0.76 0.90 0.80
Earnings from discontinued operations 0.54
0.76 0.90 1.34

Consolidated Statements of Comprehensive Income for the Year Ended December 31

2011NIS million 2010NIS million 2009NIS million
Profit for the year 2,061 2,442 3,541
Actuarial gains (losses) net of tax 27 13 (10)*
Other items of comprehensive income for the year, net of tax 8 (1)*
Total comprehensive income for the year 2,096 2,455 3,530
Attributable to:
Owners of the Company
Comprehensive income for the year from continuing operations 2,101 2,456 2,146
Comprehensive profit for the year from discontinued operations 1,446
2,101 2,456 3,592
Non-controlling interests
Comprehensive income (loss) for the year from continuing operations (5) (1) 5
Comprehensive loss for the year from discontinued operations (67)
(5) (1) (62)
Total comprehensive income for the year 2,096 2,455 3,530

* Reclassified, see Note 2.9.

Consolidated Statements of Changes in Equity for the Year Ended December 31

Capital
reserve for
a
transaction
between a
Capital corporation
Share Share reserve for and acontrolling Other Noncontrolling
capital premium employeeoptions shareholder reserves Deficit Total interests Totalequity
NIS NIS NIS NIS NIS NIS NIS NIS NIS
million million million million million million million million million
Attributable to owners of the Company
Balance as at January 1, 2011 6,213 378 146 390 (10) (1,790) 5,327 43 5,370
Profit for the year 2,066 2,066 (5) 2,061
Other comprehensive income for the year, net of tax 8 27 35 35
Total comprehensive income for the year 8 2,093 2,101 (5) 2,096
Transactions with owners recognized directly inequity
Dividends to Company shareholders not in
compliance with the earnings test (see Note 20) (2,415) (396) (2,811) (2,811)
Dividends to Company shareholders (2,155) (2,155) (2,155)
Share-based payments 167 167 167
Exercise of options for shares 28 86 (93) 21 21
Balance as at December 31, 2011 3,826 68 220 390 (2) (1,852) 2,650 38 2,688

Consolidated Statements of Changes in Equity for the Year Ended December 31 (contd.)

Capital
reserve for
a
transaction
between a
Capital corporation
reserve for and a Non
Sharecapital Sharepremium employeeoptions controllingshareholder Otherreserves Deficit Total controllinginterests Totalequity
NISmillion NISmillion NISmillion NISmillion NISmillion NISmillion NISmillion NISmillion NISmillion
Attributable to owners of the Company
Balance as at January 1, 2010 6,187 275 210 390 (5) (513) 6,544 (6) 6,538
Profit for the year 2,443 2,443 (1) 2,442
Other comprehensive income for the year, net of tax 13 13 13
Total comprehensive income for the year 2,456 2,456 (1) 2,455
Transactions with owners recognized directly in
equity
Dividends to Company shareholders (3,733) (3,733) (3,733)
Share-based payments 39 39 39
Exercise of options for shares 26 103 (103) 26 26
Transfers by non-controlling interests 2 2
Non-controlling interests in a business combination 57 57
Increase in the rate of holding in a subsidiary (5) (5) (9) (14)
Balance as at December 31, 2010 6,213 378 146 390 (10) (1,790) 5,327 43 5,370

Consolidated Statements of Changes in Equity for the Year Ended December 31 (contd.)

SharecapitalNISmillion SharepremiumNISmillion Capitalreserve foremployeeoptionsNISmillion reserve foratransactionbetween acorporationand acontrollingshareholderNISmillionAttributable to owners of the Company OtherreservesNISmillion DeficitNISmillion TotalNISmillion NoncontrollinginterestsNISmillion TotalequityNISmillion
Balance as at January 1, 2009 6,132 362 390 (4) (2,165) 4,715 (471) 4,244
Profit for the year 3,603 3,603 (62) 3,541
Other comprehensive income for the year, net of tax (1) (10) (11) (11)
Total comprehensive income for the year (1) 3,593 3,592 (62) 3,530
Transactions with owners recognized directly inequity
Dividends to Company shareholders (1,941) (1,941) (1,941)
Share-based payments 49 49 49
Exercise of options for shares 55 275 (201) 129 129
Derecognition of non-controlling interests for
deconsolidation of a subsidiary 551 551
Dividends paid to non-controlling interests, net (24) (24)
Balance as at December 31, 2009 6,187 275 210 390 (5) (513) 6,544 (6) 6,538

Capital

Consolidated Statements of Cash Flows for the Year Ended December 31

Note 2011NIS millions 2010NIS millions 2009NIS millions
Cash flows from operating activities
Profit for the year 2,061 2,442 3,541
Adjustments:
Depreciation 9 1,080 1,114 1,343
Amortization of intangible assets 10 287 269 266
Amortization of deferred and other expenses 11 28 26 22
Profit from deconsolidation of a subsidiary 12 (1,538)
Profit from gaining control in an investee (57)
Share in losses of equity-accounted investees 12 216 261 34
Financing expenses, net 25 293 113 362
Capital gain, net 24 (181) (171) (64)
Share-based payments 26 167 35 49
Income tax expenses 8 755 932 807
Proceeds (payment) for derivatives, net (19) 10* 11
Change in inventory (33) 84 (114)
Change in trade and other receivables 7 (756) (300) (546)
Change in trade and other payables 14 (131) (21) 247
Change in provisions 15 (64) (136) 36
Change in broadcasting rights (49)
Change in employee benefits 16 82 (215) 115
Change in deferred and other income 50 (41)
Net income tax paid (649) (690) (565)
Net cash from operating activities 3,186 3,696 3,916
Cash flow used in investing activities
Investment in intangible assets and deferred expenses 10,11 (355) (343) (349)
Refund from the Ministry of Communications for frequencies 36
Proceeds from the sale of property, plant and equipment 230 133* 90
Acquisition of financial assets held for trading (2,859) (113)* (140)*
Proceeds from the sale of financial assets held for trading: 1,967 251* 6*
Purchase of property, plant and equipment 9 (1,548) (1,279) (1,363)
Proceeds from disposal of investments and long-term loans 11 11 93
Acquisition of investments and long-term loans (5) (6) (4)
Payment for derivatives (5) (2)*
Business combinations less cash acquired (145)
Dividends received 3 6
Interest received 34 9 29
Net cash used in investing activities (2,491) (1,484) (1,632)

Consolidated Statements of Cash Flows for the Year Ended December 31 (contd.)

Note 2011NIS millions 2010NIS millions 2009NIS millions
Cash flows used in financing activities
Issue of debentures 13 3,092
Bank loans received 13 2,200 2,670 400
Repayment of debentures 13 (835) (697) (682)
Repayment of loans 13 (648) (448) (109)
Net short-term borrowings 13 (5) (6) 48
Dividends paid 20 (3,155) (3,733) (1,941)
Interest paid (377) (237) (354)
Proceeds (payment) for derivatives, net (1) 10 43
Net dividends paid to non-controlling interests, less transfers 2 (24)
Increase in the rate of holding in a subsidiary (14)
Proceeds from exercise of options 21 26 129
Net cash from (used in) finance activities 292 (2,427) (2,490)
Increase (decrease) in cash and cash equivalents 987 (215) (206)
Cash and cash equivalents as at January 1 365 580 786
Cash and cash equivalents as at the end of the year 5 1,352 365 580

* Reclassified See Note 2.9.

Notes to the Financial Statements

1. Reporting Entity

  • 1.1 Bezeq The Israel Telecommunication Corp. Ltd. ("the Company") is a company registered in Israel whose shares are traded on the Tel Aviv Stock Exchange. The consolidated financial statements of the Company include those of the Company and its subsidiaries (together referred to as the "Group"), as well as the Group's interests in associates. The Group is a principal provider of communication services in Israel (see also Note 28, Segment Reporting).
  • 1.2 As from April 14, 2010, the ultimate controlling shareholder in the Company is Shaul Elovitch, together with his brother, Yosef Elovitch, through their holdings in Eurocom Communications Ltd., the controlling shareholder in Internet Gold-Golden Lines Ltd., which controls B Communications Ltd. ("B Communications"). B Communications holds Company shares through a company that it controls. As at December 31, 2011, this company held 31.1% of the Company's shares. Each of these companies is also considered as a controlling shareholder in the Company.
  • 1.3 The Company is subject to various sets of laws that regulate and restrict its business activities, including its tariffs. The Company's tariffs are regulated by provisions in the Communications Law. The Company's service fees are regulated and adjusted according to a linkage formula. The Company was declared a monopoly in the main areas in which it operates. All the operating segments of the Group are subject to competition. The operations of the Group are subject, in general, to government regulation and supervision.
  • 1.4 On June 1, 2011, the Company published a shelf prospectus for the issue of shares, debentures, convertible debentures, share options, debenture options and commercial papers, in the same scope and under the same conditions defined in the shelf offering memorandums, to the extent that these will be published by the Company in the future ("the Shelf Prospectus"). Subsequently, on June 22, 2011, the Company issued an amendment to the Shelf Prospectus, which included mainly amendments to the terms of the debentures and deed of trust. On June 29, 2011, the Company issued a shelf offering memorandum for a public offering of debentures (Series 6 to 8). See Note 13 for information about debentures, loans and borrowings.

2. Basis of Preparation

2.1. Definitions

In these financial statements:

International Financial Reporting Standards (IFRS): Standards and interpretations that were adopted by the International Accounting Standards Board (IASB) and which include international financial reporting standards and international accounting standards (IAS), along with the interpretations to these standards of the International Financial Reporting Interpretations Committee (IFRIC) or interpretations of the Standing Interpretations Committee (SIC), respectively.

The Company: Bezeq The Israel Telecommunication Corporation Limited

The Group: Bezeq The Israel Telecommunication Corporation Limited and its subsidiaries, as listed in Note 12 – Investees

Subsidiaries: Companies, including a partnership, the financial statements of which are fully consolidated, directly or indirectly, with the financial statements of the Company, as follows:

Pelephone Communications Ltd. ("Pelephone")

Bezeq International Ltd. ("Bezeq International")

Bezeq Online Ltd. ("Bezeq Online")

Walla! Communications Ltd. ("Walla")

Bezeq Zahav (Holdings) Ltd. ("Bezeq Zahav")

Stage-One Venture Capital Fund (Israel) LP ("Stage-One")

See also Note 12.2.

Associates: Companies, including a partnership, in which the Group's investment is included, directly or indirectly, in the consolidated financial statements on the equity basis. The Company has an investment in the associate DBS Satellite Services (1998) Ltd. The subsidiaries have investments in other associates that are not material. See also Note 12.1.

Investees: Subsidiaries, jointly-controlled companies or associates

Related party: As defined in IAS 24, Related Party Disclosures

Interested parties: As defined in paragraph (1) of the definition of an "interested party" in section 1 of the Securities Law, 1968

CPI: The consumer price index as published by the Central Bureau of Statistics

2.2. Statement of compliance

The consolidated financial statements of the group have been prepared in accordance with International Financial Reporting Standards ("IFRS") and in accordance with the Securities Regulations (Annual Financial Statements), 2010

The consolidated financial statements were approved by the Board of Directors on March 14, 2012.

2.3. Functional currency and presentation currency

The consolidated financial statements are presented in NIS, which is the Group's functional currency, and have been rounded to the nearest million. The NIS is the currency that represents the principal economic environment in which the Group operates.

2.4. Basis of measurement

The consolidated financial statements have been prepared on the historical cost basis except for the following items:

  • * Financial instruments, including financial derivatives, at fair value through profit or loss
  • * Financial assets classified as available-for-sale at fair value
  • * Inventories measured at the lower of cost and net realizable value
  • * Equity-accounted investments
  • * Deferred tax assets and liabilities
  • * Provisions
  • * Liabilities for employee benefits
  • * Liabilities for cash-settled share-based payment arrangements

2.4 Basis of measurement (contd.)

For further information regarding the measurement and these assets and liabilities see Note 3 regarding significant accounting policies. The methods used to measure fair value are described in Note 4.

The value of non-monetary assets and equity items that were measured on the historical cost basis was adjusted to changes in the CPI until December 31, 2003, since until that date the Israeli economy was considered hyperinflationary for the purpose of preparation of the financial statements.

2.5. Operating cycle

The Group's operating cycle is up to one year. As a result, the current assets and current liabilities include items the realization of which is intended and anticipated to take place within one year from the date of the financial statements.

2.6. Classification of expenses recognized in the statement of income

The classification of costs and expenses recognized in the statement of income is based on the function of the expenses. The classification is compatible with the understanding of the Group's businesses, which address a wide range of services using common infrastructure. All of the costs and expenses are used to provide services.

2.7. Use of estimates and judgment

The preparation of financial statements in conformity with IFRS requires management to make judgments and use estimates and assumptions that affect application of accounting policies and the reported amounts of assets, liabilities, income and expenses. Actual results may differ from these estimates.

The preparation of accounting estimates used in the preparation of the Group's financial statements requires management to make assumptions regarding circumstances and events that involve considerable uncertainty. Management of the Company prepares the estimates on the basis of past experience. In exercising its judgment when making the estimates, management relies on experience, various facts, external circumstances, and reasonable assumptions according to the relevant circumstances of each estimate.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognized in the period in which the estimates are revised and in any future periods affected.

Significant estimates made when applying accounting policies and changes in these estimates and assumptions that could potentially have a material effect on the financial statements are as follows:

Estimates in respect of depreciation of property, plant and equipment

Estimated useful life of property, plant and equipment

The estimated useful life of property plant and equipment serves to determine depreciation expenses that will be recognized in the reporting year. The main part of the communications infrastructure is managed according to asset groups. The depreciation rates are based on the average useful life of an asset group and not of each individual asset. The useful life of an asset group is assessed annually and is based on past experience, taking into consideration expected technological changes, Company plans or other changes. If such changes take place earlier than foreseen or differently than expectations, the remaining useful life of such assets may be shortened. This results in an increase in future depreciation expenses. If the changes take place later than expected, the remaining useful life may be extended, and this results in a decrease in the depreciation expenses. Given the significant amounts of the Group's depreciation expenses, these changes can have a material effect on the operating results and the financial position of the Group.

2.7. Use of estimates and judgment (contd.)

Estimated residual value

The residual value of the Company's copper cables was determined on the basis of the Company's assessment. The Company is exposed to changes in copper prices which lead to a change in the residual value of the copper infrastructure.

The use of estimates and valuations affects the items of property, plant and equipment and the depreciation expense. See Note 9.

Measurement of employee benefit liabilities

These liabilities are based on actuarial calculations that include material assumptions which might be different from actual results. The assumptions relate, inter alia, to interest rates for capitalization, mortality tables, wage creep and churn rates. For further information see Note 16.

Deferred taxes

Deferred taxes are calculated at the tax rate expected to be in effect on their date of utilization. The tax benefit is included in the financial statements where, according to the Company's assumptions and business plans, realization of the tax benefit is foreseeable. By nature, actual business results may differ from the business plans, and this can affect the future realization of the tax benefit. For further information see Note 8.

Provisions and contingent liabilities

The Group's companies have contingent liabilities in amounts for which the possible maximum exposure is considerable Among these, class actions of extremely significant amounts are pending against Group companies. The Company makes estimates of the potential liabilities associated with every claim and action in each reporting period. It is naturally very difficult to determine the outcomes of the claims. The Company uses its best judgment and the assessments of its legal advisers to determine whether it is likely to bear the costs of settling claims and whether they can be reliably estimated.

Taking into consideration the inherent uncertainty included in legal claims, it is possible that all or some of them will be concluded with the Company being ordered to pay amounts materially different from the provisions included in the financial statements, if any. For details of provisions and contingent liabilities, see Notes 15 and 17.

Measurement of recoverable amounts of cash-generating units

Recoverable amounts of cash-generating units are measured in order to assess the need for recognizing impairment of the unit's assets (including goodwill). The measurement involves various estimates and assumptions, including the cash flows expected from the units and the discount rates. See also Note 10.

Share-based payments

Calculation of share-based payments is based on an economic model that includes estimates in respect of various parameters. See Note 26.

Provision for doubtful debts

The financial statements include provisions for doubtful debts, which reflect the potential loss inherent in receivables for which collection is in doubt. The provision for doubtful debts is partially based on the risk assessment of the debt according to the information available to the Group regarding the period of the overdue payment, its classification according to collection status, customer payment patterns, assessment of the collateral received from the debtors, and the experience accumulated in collecting debts.

Doubtful debts are derecognized when the management of the Group companies and the legal advisors believe that they are uncollectible.

These assumptions may change due to a change in the composition of trade receivables, economic changes and other changes related to the Group's activities. For further information see Note 7.

2.7. Use of estimates and judgment (contd.)

Investment in investees at fair value

Upon deconsolidation of DBS and as of that date, the Company recorded the investment at fair value and attributed the fair value to tangible and intangible assets. Fair value is based on the estimates and assessments of an independent appraiser and attributed accordingly. See also Note 12.1.9.

2.8. Changes in accounting policies – Initial implementation of new accounting standards

Related party disclosures

As from January 1, 2011 the Group applies IAS 24 (2009) – Related Party Disclosures ("the Standard") The Standard includes changes in the definition of a related party. The Standard was applied retrospectively.

For the purpose of applying the Standard for the first time, the Group mapped its related parties. According to the new definition and following the mapping, new related parties were identified. The Group had no transactions with these new related parties in the reporting period and in corresponding periods.

2.9. Certain insignificant comparative amounts were reclassified to the relevant items in the financial statements for the current year.

3. Significant Accounting Policies

The accounting policies set out below have been applied consistently by Group entities for all periods presented in these consolidated financial statements, except as explained in Note 2.8 Initial implementation of new accounting standards.

3.1. Basis of consolidation

3.1.1 Business combinations

Business combinations are accounted for by applying the acquisition method. According to this method, the identifiable assets and liabilities of the acquired business are recognized and recorded at fair value on the acquisition date.

The acquisition date is the date on which the acquirer obtains control over the acquiree. Control exists when the Company is able to govern the financial and operating policies of the entity so as to obtain benefits from its activities. In assessing control, potential voting rights were taken into account if they confer effective control.

The cost of the acquisition is the aggregate fair value of the assets transferred, liabilities incurred and equity interests issued by the acquirer on the date of acquisition. In addition, the consideration transferred includes the fair value of any contingent consideration. After the acquisition date, the Group recognizes changes in fair value of the contingent consideration in the statement of income. Contingent consideration is stated as a financial liability in the statement of financial position.

On the acquisition date the acquirer recognizes a contingent liability assumed in a business combination if there is a present obligation resulting from past events and its fair value can be reliably measured.

In a step acquisition, the difference between the fair value at the acquisition date of the Group's pre-existing equity rights in the acquiree and the carrying amount at that date is recognized in the statement of income under other operating revenue.

3.1. Basis of consolidation (contd.)

3.1.1 Business combinations (contd.)

The Group recognizes goodwill at acquisition according to the fair value of the consideration transferred, including the fair value at the acquisition date of any pre-existing equity right of the acquirer in the acquiree, less the net amount of the identifiable assets acquired and the liabilities assumed. After initial recognition, goodwill is measured at cost less any accumulated impairment losses and is not systematically amortized. For assessment of impairment of goodwill, see section 3.9.2 below.

Costs associated with the acquisition that were incurred by the acquirer in the business combination such as finder's fees, advisory, legal, valuation and other professional or consulting fees, other than those associated with an issue of debt or equity instruments connected to the business combination, are recognized as expenses in the period the services are received

3.1.2 Subsidiaries

Subsidiaries are entities controlled by the Company. The financial statements of the subsidiaries are included in the consolidated financial statements from the date that control commences until the date that control ceases. The accounting policies of the subsidiaries have been changed when necessary to align them with the policies adopted by the Group.

3.1.3 Non-controlling interests

Non-controlling interests comprise the equity of a subsidiary that cannot be attributed, directly or indirectly, to the parent company and they include additional items such as share-based payments that will be settled with equity instruments of subsidiaries and share options of subsidiaries. Non-controlling interests that are instruments that give rise to a present ownership interest and entitle the holder to a share of net assets in the event of liquidation (for example, ordinary shares), are measured at the date of the business combination at fair value or at their proportionate interest in the identifiable assets and liabilities of the acquiree, on a transaction-by-transaction basis.

Profit or loss and any part of other comprehensive income are allocated to the owners of the Company and the non-controlling interests, even when the result is a negative balance of the non-controlling interests.

Transactions with non-controlling interests, while retaining control, are accounted for as equity transactions. Any difference between the consideration paid or received for change in non-controlling interests is recognized in capital reserve for transactions with non-controlling interests.

For non-controlling interests in a business combination in 2010, the non-controlling interests were measured at the date of the business combination at their proportionate interest in the identifiable assets and liabilities of the acquiree.

3.1.4 Put option granted to non-controlling shareholders

A put option issued by the Group to non-controlling interests that is settled in cash or another financial instrument is recognized as a financial liability. In subsequent periods, changes in the value of the liability in respect of put options are recognized in the statement of income according to the effective interest method.

3.1. Basis of consolidation (contd.)

3.1.5 Loss of control

Upon the loss of control, the Group derecognizes the assets and liabilities of the subsidiary, any non-controlling interests and the other components of equity related to the subsidiary. If the Group retains any interest, including any loans in the previous subsidiary, then such interest, including the loans, is measured at fair value at the date that control is lost. Subsequently, the retained interest is accounted for on an equity basis, depending on the level of influence retained by the Group in the subsidiary.

Loss of control of a subsidiary is accounted for as a discontinued operation, regardless of whether the Company retains a non-controlling interest in its former subsidiary (for example, when the investee becomes, after loss of control, an equity-accounted associate). The difference between the consideration and the fair value of the retained interest and the derecognized amounts are recognized in the statement of income under discontinued operations. See also Note 12.1.9.

3.1.6 Special purpose entity

A special purpose entity (SPE) is consolidated if, based on an evaluation of the substance of its relationship with the Group and the SPEs' risks and rewards, the Group concludes that it controls the SPE. The Group is exposed to the majority of the risks incident to the SPE's activity and retains the majority of the residual rights and ownership risks related to the SPE or its assets.

3.1.7 Associates (accounted for by the equity method)

Associates are those entities in which the Group has significant influence, but not control, over financial and operating policy. Associates are accounted for using the equity method and are recognized initially at cost or at their fair value at the date control is lost. The investment includes goodwill calculated at the acquisition date and is presented net of accumulated impairment losses. The consolidated financial statements include the Group's share in the income and expenses of equity-accounted investees, after adjustments to align the accounting policy with that of the Group, from the date that significant influence commences until the date that significant influence no longer exists. When the Group's share of losses exceeds its interest in an associate, the carrying amount of that interest is reduced to zero and the recognition of further losses is discontinued except to the extent that the Group has an obligation or has made payments on behalf of the associate.

When the Group holds additional long-term interests in the associate, which are a part of the Group's net investment in the associate, and when the Group's proportionate share in the additional interests is different to the Group's share in the equity of the associate, the Group recognizes its share in the additional losses of the associate at its proportionate share in the additional interests according to the percentage of the Company's participation in all the levels of the additional interests and according to the order of priority of the additional levels of interests. If, subsequently, the Group recognizes its share in the profits of the associate, the Company recognizes its share in the profits up to the amount of the cumulative profits previously recognized.

In respect of equity-accounted investments, goodwill is included in the carrying amount of the investment. For further information about recognition of impairment loss for these investments, see section 3.9.3 below.

3.1. Basis of consolidation (contd.)

3.1.8 Transactions eliminated on consolidation

Intra-group balances and any unrealized income and expenses arising from intra-group transactions, are eliminated in the preparation of the consolidated financial statements. Unrealized gains arising from transactions with associates are eliminated against the investment to the extent of the Group's interest in these investments. Unrealized losses are eliminated in the same way as unrealized gains, but only to the extent that there is no evidence of impairment.

3.2. Foreign currency transactions

Transactions in foreign currency are translated into the functional currency of the Group at the exchange rate on the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies on the reporting date are retranslated to the functional currency at the exchange rate at that date.

3.3. Financial instruments

3.3.1 Non-derivative financial assets

Non-derivative financial assets include investments in financial funds, shares, debt instruments, trade and other receivables, and cash and cash equivalents.

A. Initial recognition of financial assets

The Group initially recognizes financial assets at the date the Group becomes a party to contractual provisions of the instrument, meaning the date that the Group fulfills its obligations under the contract.

B. Derecognition of financial assets

Financial assets are derecognized when the contractual rights of the Group to the cash flows from the asset expire, or the Group transfers the rights to receive the contractual cash flows on the financial asset in a transaction in which substantially all the risks and rewards of ownership of the financial asset are transferred.

Regular way sales of financial assets are recognized on the trade date, meaning on the date the Group undertook to sell the asset.

For information about the offset of financial assets and liabilities, see section 3.3.2(C) below.

C. Classification of financial assets

The Group classifies its financial assets as follows:

Cash and cash equivalents

Cash comprises cash balances available for immediate use and call deposits. Cash equivalents comprise short-term highly liquid investments (with original maturities of three months or less) that are readily convertible into known amounts of cash and are exposed to insignificant risks of change in value.

3.3. Financial instruments (contd.)

Financial assets at fair value through profit or loss

A financial asset is classified at fair value through profit or loss if it is held for trading or is designated as such upon initial recognition. Upon initial recognition, attributable transaction costs are recognized in the statement of income as incurred. These financial assets are measured at fair value and changes therein are recognized in the statement of income.

The Group's investment in financial funds was presented as part of investments at fair value through profit or loss.

Available-for-sale financial assets

The Group's investments in shares and certain debt instruments are classified as available-for-sale financial assets. Subsequent to initial recognition, these investments are measured at fair value and changes therein, other than impairment losses and foreign currency differences are recognized directly in other comprehensive income and presented within equity in a reserve for available-for-sale financial assets. A dividend received for available-for-sale financial assets is recognized in the statement of income on the date the entity's right to receive the dividend is established. When an investment is derecognized, the cumulative gain or loss in the reserve for available-for-sale financial assets is transferred to profit or loss.

Loans and receivables

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. Such assets are recognized initially at fair value plus attributable transaction costs. Subsequent to initial recognition, loans and receivables are measured at amortized cost using the effective interest method, net of impairment losses.

3.3.2 Non-derivative financial liabilities

Non-derivative financial liabilities include debentures issued by the Group, loans and borrowings from banks and other credit providers, and trade and other payables.

A. Initial recognition of financial liabilities

The Group initially recognizes debt instruments as they are incurred.

Financial liabilities are initially recognized at fair value plus any attributable transaction costs. Subsequent to initial recognition, these financial liabilities are measured at amortized cost using the effective interest method.

B. Derecognition of financial liabilities

Financial liabilities are derecognized when the obligation of the Group, as specified in the agreement, expires or when it is discharged or canceled.

C. Offsetting financial instruments

Financial assets and liabilities are offset and the net amount presented in the statement of financial position when, and only when, the Group currently has a legal right to offset the amounts and intends either to settle on a net basis or to realize the asset and settle the liability simultaneously.

3.3 Financial instruments (contd.)

3.3.3 Derivative financial instruments

The Group holds derivative financial instruments to hedge its exposure to foreign currency, the CPI and copper prices. Hedge accounting is not applied to derivative instruments that economically hedge financial assets and liabilities. Derivative instruments are recognized initially at fair value; attributable transaction costs are recognized in the statement of income as incurred. Subsequent to initial recognition, derivative financial instruments are measured at fair value and the changes in fair value are recognized in the statement of income as incurred.

Embedded derivatives are separated from the host contract and accounted for separately if: (a) the economic characteristics and risks of the host contract and the embedded derivative are not closely related; (b) a separate instrument with the same terms as the embedded derivative would meet the definition of the derivative; (c) the combined instrument is not measured at fair value through profit or loss.

Changes in the fair value of separable embedded derivatives are recognized in the statement of income as financing income or expense as incurred.

3.3.4 CPI-linked assets and liabilities that are not measured at fair value

The value of CPI-linked financial assets and liabilities, which are not measured at fair value, is revaluated in each period according to the actual increase in the CPI.

3.4. Property, plant and equipment

3.4.1 Recognition and measurement

Items of property, plant and equipment are measured at cost less accumulated depreciation and accumulated impairment losses.

Cost includes expenditures that are directly attributable to acquisition of the asset. The cost of self-constructed assets includes the cost of materials, direct labor and financing costs as well as any other cost directly attributable to bringing the asset to the condition for its use intended by the management, and the costs of dismantling and removing the items and restoring the site on which they are located when the Group has an obligation to vacate and restore the site. The cost of purchased software that is integral to the functionality of the related equipment is recognized as part of the cost of the equipment.

When major parts of the property, plant and equipment have different useful lives, they are accounted for as separate items (major components) of the property, plant and equipment.

Changes in the obligation to dismantle the items and restore the site on which they are located, other than changes deriving from the passing of time, are added to or deducted from the cost of the asset in the period in which they occur. The amount deducted from the cost of the asset should not exceed its carrying amount, and any balance is recognized immediately in the statement of income.

Gains or losses on disposal of property, plant and equipment are determined by comparing the proceeds from disposal with the carrying amount of the asset, and are recognized net under "other income" in the statement of income.

3.4. Property, plant and equipment (contd.)

3.4.2 Subsequent expenditure

The cost of replacing part of an item of property, plant and equipment is recognized in the carrying amount of the item if it is probable that the future economic benefit embodied in the replaced item will flow to the Group and its cost can be measured reliably. The costs of day-to-day servicing are recognized in the statement of income as incurred.

3.4.3 Capitalization of borrowing costs

Specific and non-specific borrowing costs were capitalized to qualifying assets throughout the period required for completion and construction until they are ready for their intended use. Non-specific borrowing costs are capitalized using a rate which is the weighted-average cost of the credit sources which were not specifically capitalized. Other borrowing costs are recognized in the statement of income as incurred.

3.4.4 Depreciation

Depreciation is a systematic allocation of the depreciable amount of an asset over its useful life. The depreciable amount is the cost of the asset, or other amount substituted for cost, less its residual value.

Depreciation is recognized in the statement of income on a straight-line basis over the estimated useful life of each part of an item of property, plant and equipment, since this most closely reflects the expected pattern of consumption of the future economic benefits embodied in the asset. Leased assets under finance lease agreements are depreciated over the shorter of the lease term and their useful lives. An asset is depreciated when it is ready for use, meaning when it reaches the location and condition necessary for it to be capable of operating in the manner intended by management.

Leasehold improvements are depreciated over the shorter of the lease term, including the extension option held by the Group and intended to be exercised and the expected life of the improvement.

The estimated useful lives for the current and comparative periods are as follows:

Years Maindepreciation(%)
NGN equipment 8 13
Digital switching equipment 4-10 20
Transmission and power equipment 5-10 10
Network equipment 5-25 4
Subscriber equipment and installations 3-7 25
Motor vehicles 6-7 17
Internet equipment 4 25
Office equipment 5-14 10
Electronic equipment, computers and internal communication systems 3-7 20
Cellular network 4-10 14
Buildings 25 4

Depreciation methods, useful lives and residual values are reviewed at least at each reporting year and adjusted as required.

3.5. Non-current assets held for sale

Non-current assets which are expected to be realized by way of sale rather than ongoing use, are classified as assets held for sale. These assets are presented at the lower of the carrying amount and fair value, less selling costs. Impairment losses at the time of initial classification of an asset held for sale, and subsequent gains or losses resulting from remeasurement, are recognized in the statement of income. Gains are recognized up to the cumulative amount of impairment loss recorded in the past.

3.6. Intangible assets

3.6.1 Goodwill

Goodwill that arises upon the acquisition of subsidiaries is included in intangible assets. For information about measurement of goodwill at initial recognition, see section 3.1.1 above. In subsequent periods, goodwill is measured at cost less accumulated impairment losses.

3.6.2 Software development costs

Software development costs are recognized as an intangible asset only if the development costs can be measured reliably; the software is technically and commercially applicable; and the Group has sufficient resources to complete the development and intends to use the software. The costs recognized as an intangible asset include the cost of the materials, direct labor and overhead expenses directly attributable to preparation of the asset for its intended use. Other development costs are recognized in the statement of income as incurred.

Capitalized development costs are measured at cost less amortization and accumulated impairment losses.

3.6.3 Subscriber acquisition

Direct sale commissions paid to dealers and salespersons for sales and upgrades to subscribers who have agreements with Group companies that include a commitment for a defined period and/or a penalty for early termination, are recognized as an intangible asset if the Company expects a return of those commissions from the service contracts. Subscriber acquisition amortization expenses are recognized in the statement of income over the period of the subscribers' commitments on a straight line basis. When the subscriber terminates the agreement period, the balance of the asset is amortized immediately. Sales commissions that do not comply with these terms are recognized immediately as an expense in the statement of income.

3.6.4 Software

The Group's assets include computer systems consisting of hardware and software. Software that is an integral part of the hardware, which cannot function without the programs installed on it, is classified as property, plant and equipment. However, licenses for stand-alone software, which adds functionality to the hardware, is classified (mainly) as intangible assets. Software depreciation is recognized in the statement of income using the straight-line method over the estimated useful life of the asset.

3.6 Intangible assets (contd.)

3.6.5 Rights to frequencies

Rights to frequencies refer to Pelephone's rights to cellular communication frequencies according to a Ministry of Communications tender. Depreciation of the asset is recognized in the statement of income on the straight line method over the license term, which is 13 years and 7 months starting from the use of the frequencies.

3.6.6 Other intangible assets

Other intangible assets acquired by the Group, which have a definite useful life, are measured at cost less amortization and accumulated impairment losses.

3.6.7 Subsequent expenditure

Subsequent expenditure is recognized as an intangible asset only when it increases the future economic benefits embodied in the specific asset to which it relates. All other expenditure, including expenditure relating to generated goodwill and brands, is recognized in the statement of income as incurred.

3.6.8 Amortization

Amortization is a systematic allocation of the amortizable amount of an intangible asset over its useful life. The amortizable amount is the cost of an asset, or another amount substituted for the cost, less its residual value.

Amortization, except for goodwill, is recognized in the statement of income on a straight-line basis over the estimated useful life of the intangible assets, from the date on which the assets are available for use. Goodwill is not systematically amortized but is tested for impairment at least once a year.

Estimated useful lives for the current and comparative periods are as follows:

Type of asset Amortization period

Development expenses 4-7 years

Other rights 3 - 10 years, depending on the useful life

Subscriber acquisition costs Over the subscriber's commitment period (12-36 months)

Frequency usage right Over the term of the license for 13 years starting from the use of the frequencies Computer programs and software licenses Over the term of the license or the estimated time of use of the program

Amortization methods and useful lives are reviewed at least at each reporting year and adjusted if appropriate.

3.7. Leased assets

Leases, including leases of land from the Israel Land Administration, where the Group assumes substantially all the risks and rewards of ownership, are classified as finance leases. Upon initial recognition, the leased asset is measured at an amount equal to the lower of its fair value and the present value of the minimum lease payments. Subsequent to initial recognition, the asset is accounted for in accordance with the accounting policy applicable to the asset.

At inception or upon reassessment of an arrangement, the Group determines whether such an arrangement is or contains a lease. A specific asset is the subject of a lease if fulfillment of the arrangement is dependent on the use of that specified asset or assets. An arrangement conveys the right to use the asset if the arrangement conveys to the Group the right to control the use of the asset. At inception or upon reassessment of the arrangement, the Group separates payments and other consideration required by such an arrangement into those for the lease and those for other elements on the basis of their relative fair values.

Transactions for acquiring an indefeasible right of use (IRU) of seabed cable capacities are accounted for as service transactions. The prepaid expense is amortized on a straight-line basis as stated in the agreement and no more than the expected estimated useful life of those capacities.

Other leases are operating leases and the leased assets are not recognized in the Group's statement of financial position.

3.8. Inventory

Inventories are measured at the lower of cost and net realizable value. The cost of inventories is based on the moving average principle. Slow-moving inventory of terminal equipment, accessories and spare parts are stated net of the provision for impairment.

The inventories of a subsidiary include terminal equipment and accessories intended for sale and service, as well as spare parts used for repairs in the repair service it provides to its customers.

3.9. Impairment

3.9.1 Non-derivative financial assets

The Group tests a financial asset for impairment when objective evidence indicates that one or more loss events have had a negative effect on the estimated future cash flows of that asset.

When testing for impairment of available-for-sale financial assets that are equity instruments, the Group also examines the difference between the fair value of the asset and its original cost, the length of time the fair value of the asset is lower than its original cost and changes in the technological, economic or legal environment or in the market environment in which the issuer of the instrument operates. In addition, a significant or prolonged decline in its fair value below its cost is objective evidence of impairment.

An impairment loss in respect of a financial asset measured at amortized cost is calculated as the difference between its carrying amount and the present value of the estimated future cash flows, discounted at the original effective interest rate. An impairment loss in respect of an available-for-sale financial asset is calculated by reference to its fair value.

3.9 Impairment (contd.)

3.9.1 Non-derivative financial assets (contd.)

Significant financial assets are tested for impairment on an individual basis. The remaining financial assets are assessed for impairment collectively, in groups that share similar credit risk characteristics. The financial statements include specific provisions and Group provisions for doubtful debts, which properly reflect, in the estimation of the management, the loss inherent in debts for which collection is in doubt.

All impairment losses are recognized in the statement of income. Any cumulative loss in respect of an available-for-sale financial asset recognized previously in equity is transferred to the statement of income.

An impairment loss is reversed if the reversal can be related objectively to an event occurring after the impairment loss was recognized. For financial assets measured at amortized cost and available-for-sale financial assets that are debt securities, the reversal is recognized in the statement of income. For available-forsale financial assets that are equity securities, the reversal is recognized directly in other comprehensive income.

3.9.2 Non-financial assets

Timing of impairment testing

The carrying amounts of the Group's non-financial assets, other than inventories and deferred tax assets, are reviewed at each reporting date to determine whether there is any indication of impairment. If any such indication exists, then the recoverable amount of the asset is estimated.

The Group assesses the recoverable amount of goodwill and of assets which are unavailable for use once a year, or more frequently if there are indications of impairment.

Measurement of recoverable amount

The recoverable amount of an asset or cash-generating unit is the greater of its value in use and fair value less costs to sell. In assessing value in use, the estimated future cash flows are discounted to their present value using a discount rate that reflects current market assessments of the time value of money and the risks specific to the asset.

Determining cash-generating units

For the purpose of impairment testing, the assets are grouped together into the smallest group of assets that generates cash from continuing use that are largely independent of other assets or groups of assets ("cash-generating unit").

Allocation of goodwill to cash-generating units

For purposes of goodwill impairment testing, cash-generating units to which goodwill has been allocated are aggregated so that the level at which impairment testing is performed reflects the lowest level at which goodwill is monitored for internal reporting purposes, but in any event is not larger than an operating segment. Goodwill acquired in a business combination or the purpose of impairment testing is allocated to cash-generating units that are expected to generate benefits from the synergies of the combination.

For purposes of goodwill impairment testing, when the non-controlling interests were initially measured according to their relative share of the acquiree's net identifiable assets, the carrying amount of the goodwill is adjusted according to the rate the Company holds in the cash-generating unit to which the goodwill is allocated.

3.9 Impairment (contd.)

3.9.2 Non-financial assets

Recognition of impairment loss

Impairment losses are recognized if the carrying amount of an asset or cash-generating unit exceeds its estimated recoverable amount. Impairment losses are recognized in the statement of income. For cash generating units that include goodwill, an impairment loss is recognized when the carrying amount of the cash generating unit, after adjustment for goodwill, exceeds its recoverable amount.

Impairment losses recognized in respect of cash-generating units are allocated first to reduce the carrying amount of any goodwill allocated to the units and then to reduce the carrying amounts of the other assets in the cash-generating unit on a pro rata basis.

Allocation of impairment loss to non-controlling interests

An impairment loss is allocated between the owners of the Company and the non-controlling interests on the same basis that the profit or loss is allocated. Nevertheless, if an impairment loss allocated to non-controlling interest relates to goodwill that was not recognized in the consolidated financial statements, the impairment is not recognized as an impairment loss on goodwill. In such cases, only an impairment loss relating to goodwill that was allocated to the owners of the Company is recognized as an impairment loss on goodwill.

Reversal of impairment loss

An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment losses recognized in prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer exists. An impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An impairment loss is reversed only to the extent that the asset's carrying amount does not exceed the carrying amount that would have been determined, net of depreciation or amortization, if no impairment loss had been recognized.

3.9.3 Investments in equity-accounted investees

An investment in an associate is tested for impairment when objective evidence indicates that there has been impairment.

Goodwill that forms part of the carrying amount of an investment in an associate is not recognized separately, and therefore is not tested for impairment separately. If objective evidence indicates that the value of the investment may have been impaired, the investment is tested for impairment.

3.10. Employee benefits

3.10.1 Post-employment benefits

The Group has a number of post-employment benefit plans. The plans are usually financed by deposits with insurance companies and they are classified as defined contribution plans and defined benefit plans.

A. Defined contribution plans

The Group's obligations for contributions to defined contribution pension plans are recognized as an employee benefit expense in the statement of income in the periods during which services are rendered by employees. See Note 16.1 below.

3.10 Employee benefits (contd.)

3.10.1 Post-employment benefits (contd.)

B. Defined benefit plans

The Group's net obligation in respect of defined benefit pension plans is calculated separately for each plan by estimating the amount of future benefit that employees have earned in return for their service in the current and prior periods. That benefit is stated at present value and the fair value of any plan assets and the cost of past service not yet recognized are deducted. The discount rate is the yield at the reporting date on government bonds denominated in the same currency that have maturity dates approximating the terms of the Group's obligation. The calculation is performed by a qualified actuary. See Note 16.2 below.

Gains or losses resulting from curtailments or settlements of a defined benefit plan are recognized in the statement of income. Such gains or losses include any resulting change in the present value of the obligation.

The Group recognizes immediately, directly in retained earnings through other comprehensive income, all actuarial gains and losses arising from defined benefit plans.

Interest costs and expected return on plan assets that were recognized in profit or loss are presented under financing income and expenses, respectively.

3.10.2 Other long-term employee benefits

The Group's net obligation in respect of long-term employee benefits other than pension plans is the amount of future benefit that employees have earned in return for their service in the current and prior periods. The amount of these benefits is stated at its present value. The discount rate is the yield at the reporting date on government bonds denominated in the same currency, that have maturity dates approximating the terms of the Group's obligations. The calculation is performed using the projected unit credit method. Any actuarial gains or losses are recognized in the statement of income in the period in which they arise.

3.10.3 Benefits for early retirement and dismissal

Employment termination benefits are recognized as an expense when the Group is committed demonstrably, without realistic possibility of withdrawal, to a formal detailed plan to terminate employment before the normal retirement date. Termination benefits for voluntary redundancies are recognized as an expense if the Group has made an offer of voluntary redundancy, it is probable that the offer will be accepted, and the number of acceptances can be estimated reliably.

3.10.4 Short-term benefits

Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related service is provided. A liability is recognized for the amount expected to be paid under short-term cash bonus or profit-sharing plans if the Group has a present legal or constructive obligation to pay this amount as a result of past service provided by the employee and the obligation can be estimated reliably. In the statement of financial position the employee benefits are classified as current benefits or as non-current benefits according to the time the liability is due to be settled.

3.10 Employee benefits (contd.)

3.10.5 Share-based payments

The fair value on the grant date of options for Company shares granted to employees is recognized as a salary expense with a corresponding increase in equity over the period during which the employee becomes entitled to the options. The amount recognized as an expense is adjusted to reflect the actual number of share options that are expected to vest.

For share-based payment awards with non-vesting conditions, the fair value of the share-based payment awards is measured to reflect such conditions, and therefore the Group recognized an expense in respect of the awards whether or not the conditions have been met.

The fair value of the amount payable to employees in respect of share-based payments, which are settled in cash, is recognized as an expense with a corresponding increase in liabilities, over the period that the employees become entitled to payment. The liability is remeasured at each reporting date until the settlement date. Any changes in the fair value of the liability are recognized as salary expenses in the statement of income.

3.11. Provisions

A provision is recognized if, as a result of a past event, the Group has a present legal or constructive obligation that can be estimated reliably, and it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are determined by discounting the expected future cash flows. The carrying amount of the provision is adjusted each period to reflect the time that has passed and is recognized as a financing expense.

The Group recognizes a reimbursement asset if, and only if, it is virtually certain that the reimbursement will be received if the Group settles the obligation. The amount recognized in respect of the reimbursement does not exceed the amount of the provision.

3.11.1 Legal claims

Contingent liabilities are accounted for according to IAS 37 and its related provisions. Accordingly, the claims are classified by likelihood of realization of the exposure to risk, as follows:

  • A. More likely than not more than 50% probability
  • B. Possible probability higher than unlikely and less than 50%
  • C. Unlikely probability of 10% or less

For claims which the Group has a legal or constructive obligation as a result of a past event, which are more likely than not to be realized, the financial statements include provisions which, in the opinion of the Group, based, inter alia, on the opinions of its legal advisers retained in respect of those claims, are appropriate to the circumstances of each case, despite the claims being denied by the Group companies. There are also a few legal proceedings, received recently, for which the risks cannot be assessed at this stage, therefore no provisions have been made.

Note 17 describes the amount of additional exposure due to contingent liabilities that are likely to be realized and contingent liabilities that are unlikely to be realized, however the maximum possible loss from the claim could place the continuation of the Group's operations at risk in the current format.

3.11 Provisions (contd.)

3.11.2 Onerous contracts

A provision for onerous contracts is recognized when the benefits expected to be derived by the Group from the contracts are lower than the unavoidable cost of meeting its obligations according to the contract. The provision is measured at the present value of the lower of the expected cost of terminating the contract and the expected net cost of continuing with the contract. Before a provision is established, the Group assesses the need for impairment on the assets associated with that contract.

3.11.3 Site dismantling and clearing costs

A provision in respect of an obligation to dismantle and clear sites is made in accordance with IAS 37. The provision is made for those rental agreements for which the Group has an undertaking to restore the rental property to its original state at the end of the rental period, after dismantling and transferring the site, and restoring it as necessary.

3.11.4 Warranty

A subsidiary recognized a provision for warranty in respect of first-year insurances for cellular handsets. The warranty is limited to technical malfunctions defined by the subsidiary, and does not include warranty as a result of customer damages. However, an asset is recognized in respect of the manufacturer's warranty for those handsets, which is limited to technical malfunctions defined by the manufacturer.

3.12. Revenues

The Group's revenues are mainly composed of revenues for fixed-line communication services, cellular services, international communication services, customer center services, communication services for other operators, sales and installation of communication equipment and internet services. Revenues are measured at the fair value of the consideration received or receivable, net of returns, trade discounts and volume rebates.

3.12.1 Equipment sales

Revenues from sales of terminal equipment are recognized in the statement of income when the significant risks and rewards of ownership have been transferred to the buyer, recovery of the consideration is probable, the associated costs and possible return of goods can be estimated reliably and the Group companies have no continuing involvement with the goods.

Revenues from the sale of terminal equipment to subscribers in long-term credit arrangements are recognized upon delivery to the customer at the present value of the future cash flow expected from them, at the market interest rate for transactions of this kind. Financing income in respect of these transactions is recognized in the statement of income over the period of the installments by the effective interest method.

3.12 Revenues (contd.)

3.12.2 Revenues from services

Revenues from services rendered are recognized in the statement of income proportionately over the term of the agreement or upon providing the service if the flow of the economic benefits associated with providing the service is likely. Revenues from calls, including revenues from prepaid call cards, are recognized when the call is made by the customer.

3.12.3 Multi-component sales agreements

For multi-component transactions in which terminal equipment is sold together with the customer's undertaking to receive services, the Group applies the relative fair value method. Allocation of the revenues to a supplied component is limited to the amount of the consideration that is not contingent upon the supply of additional components.

Transactions which agreements do not include commitments for a defined period and/or a penalty for early termination, and there is no legal connection between the components that are sold, are not considered as multi-component transactions for accounting, but as separate transactions for the sale of terminal equipment and services. Accordingly, the Group recognizes revenues from these transactions according to the selling price of the terminal equipment or service when they are sold separately.

3.12.4 Reporting gross or net revenues

When the Group acts as an agent or intermediary without bearing the risks and rewards deriving from the transaction, its revenues are recognized on a net basis. However, when the Group acts as a main supplier and bears the risks and rewards deriving from the transaction, its revenues are recognized on a gross basis.

3.13. Financing income and expense

Financing income comprises interest income from deposits, dividend income, income interest accrued using the effective interest method in respect of the sale of terminal equipment in installments, gains on the disposal of available-for-sale financial assets, changes in the fair value of financial assets at fair value through profit or loss, foreign currency gains and gains on derivative instruments that are recognized in the statement of income (except for gains from hedging copper prices recognized in other operating income).. Interest income is recognized as it accrues using the effective interest method. Revenues from dividends are recognized when the Group's right to receive the payment is established,

Changes in the fair value of financial assets at fair value through the statement of income also include income from dividends and interest.

Financing expenses comprise interest expense on borrowings, debentures issued, changes in time value of provisions and liabilities, changes in the fair value of financial assets at fair value through the statement of income, impairment losses recognized on financial assets (except for a provision for doubtful debts, which is recognized under operating and general expenses), financing expenses for provisions arising from legal claims and losses on hedging instruments that are recognized in the statement of income.

Foreign currency gains and losses are reported on a net basis as either financing income or financing expenses depending on whether foreign currency movements are in a net gain or net loss position.

3.14. Income tax expense

Income tax expense comprises current and deferred tax Income tax expenses are recognized in the statement of income except to the extent that it relates to a business combination, or are recognized directly in equity or in other comprehensive income to the extent they relate to items recognized directly in equity or in other comprehensive income.

Current taxes

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the reporting date. Current taxes also include taxes in respect of prior years.

Uncertain tax positions

A provision for uncertain tax positions, including additional tax and interest expenses, is recognized when it is more probable than not that the Group will have to use its economic resources to pay the obligation.

Deferred taxes

Deferred tax is recognized in respect of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for taxation purposes. The Group does not recognize deferred taxes for the following temporary differences:

  • Initial recognition of goodwill
  • Initial recognition of assets and liabilities in the transaction that is not a business combination and that affects neither accounting nor taxable profit.
  • Carry-forward losses that are not expected to be utilized in the foreseeable future
  • Differences arising from investment in subsidiaries and associates, if it is probable that they will not reverse in the foreseeable future and if the Group controls the date of reversal.

Deferred tax is measured at the tax rates that are expected to be applied to temporary differences when they reverse, based on the laws that have been enacted or substantively enacted by the reporting date.

A deferred tax asset is recognized for carry-forward losses, tax benefits and deductible temporary differences, to the extent that it is probable that future taxable profits will be available against which they can be utilized. Deferred tax assets are reviewed at each reporting date and are reduced to the extent that it is no longer probable that the related tax benefit will be realized.

Offsetting deferred tax assets and liabilities

The Group sets off deferred tax assets and liabilities if there is a legally enforceable right to offset current tax liabilities and assets, and they relate to income taxes levied by the same tax authority on the same taxable entity, or on different tax entities, but they intend to settle current tax liabilities and assets on a net basis or their tax assets and liabilities will be realized simultaneously.

3.15. Discontinued operations

A discontinued operation is presented for a previously consolidated associate in which the Group no longer retains control. When an operation is classified as a discontinued operation, the comparative income statement is restated as if the operation had been discontinued from the start of the earliest comparative period. See also Note 12.1.9.

3.16. Earnings per share

The Group presents basic and diluted earnings per share (EPS) data for its ordinary shares. Basic EPS is calculated by dividing the profit or loss attributable to ordinary shareholders of the Company by the weighted average number of ordinary shares outstanding during the year. Diluted EPS is determined by adjusting the profit or loss attributable to ordinary shareholders and the weighted average number of ordinary shares outstanding for the effects of all dilutive potential ordinary shares, which comprise warrants and share options granted to employees.

3.17. Segment reporting

An operating segment is a component of the Group that meets three conditions as follows:

  • A. It engages in business activities from which it may earn revenues and incur expenses, including revenues and expenses that relate to transactions with any of the Group's other components.
  • B. Its operating results are reviewed regularly by the Group's chief operating decision maker, in order to make decisions about resources to be allocated to the segment and assess its performance.
  • C. Separate financial information is available in its respect.

3.18. Transactions with a controlling shareholder

Assets and liabilities included in a transaction with a controlling shareholder are measured at fair value on the date of the transaction.. As the transaction is on the equity level, the Company includes the difference between the fair value and the consideration from the transaction in its equity.

3.19. Dividends declared subsequent to the reporting date

An obligation relating to a dividend proposed or declared after the reporting date is recognized only in the period in which the declaration was made.

3.20. New standards and interpretations not yet adopted

3.20.1 IFRS 9 (2010), Financial Instruments ("the Standard")

This Standard is one of the stages in a comprehensive project to replace IAS 39, Financial Instruments: Recognition and Measurement ("IAS 39") and it replaces the requirements included in IAS 39 regarding the classification and measurement of financial assets and financial liabilities.

In accordance with the Standard, there are two principal categories for measuring financial assets: amortized cost and fair value, with the basis of classification for debt instruments being the entity's business model for managing financial assets and the contractual cash flow characteristics of the financial asset. The Standard generally preserves the instructions regarding classification and measurement of financial liabilities that are provided in IAS 39.

The Standard is effective for annual periods beginning on or after January 1, 2015. Early application is permitted, subject to disclosure and subject to parallel adoption of other IFRSs set out in the appendix to the Standard. The Standard is to be applied retrospectively other than in a number of exceptions. The Group is examining the effects of adopting the Standard on the financial statements.

3.20 New standards and interpretations yet to be adopted (contd.)

3.20.2 A new suite of accounting standards on consolidation of financial statements, joint arrangements and disclosure of involvement with other entities.

In May 2011, the IASB published a new suite of accounting standards for consolidation of financial statements and related issues. The Group is examining the effect of adopting the standards on the financial statements. The standards are to be applied retrospectively for annual periods commencing on or after January 1, 2013. Early adoption is permitted, subject to the conditions that were determined. New standards published:

  • A. IFRS 10, Consolidated Financial Statements
  • B. IFRS 11, Joint Arrangements
  • C. IFRS12, Disclosure of Interests in Other Entities

3.20.3 IFRS 13, Fair Value Measurement ("the Standard")

The Standard supersedes the guidelines for fair value measurement in other IFRSs. For this purpose, the Standard defines fair value, provides guidelines for fair value measurement and determines new disclosure requirements for fair value measurement. The Standard is effective for annual periods beginning on January 1, 2013. Early adoption is permitted, subject to the conditions that were determined. The Group is examining the effects of adopting the Standard on the financial statements.

3.20.4 The amendment to IAS 19, Employee Benefits ("the Amendment")

The Amendment includes a number of revisions to accounting guidelines for employee benefits. The Amendment is effective retrospectively for annual periods commencing on or after January 1, 2013. Early adoption is permitted provided that disclosure is provided. The Group is examining the effect of adopting the Amendment on the financial statements.

3.20.5 Amendment to IAS 32, Financial Instruments: Presentation, and Amendment to IFRS 7 Financial Instruments: Disclosure, Regarding Transfers of Financial Assets and Liabilities ("the Amendments").

The amendment to IAS 32 clarifies conditions that can offset financial assets and liabilities in the statement of financial position and determines that an entity has an immediate enforceable legal right to offset the amounts recognized, if this right is not conditional on a future event and is enforceable during the normal course of business as well as in the event of insolvency or bankruptcy. The amendment to IFRS 7 introduces new disclosure requirements for financial assets and liabilities that were offset in the statement of financial position.

The amendment to IAS 32 will be applied retrospectively for annual periods beginning on or after January 1, 2014. Early adoption is permitted, subject to the conditions that were determined.

The amendment to IFRS 7 will be applied retrospectively for annual periods beginning on or after January 1, 2013. The Group is examining the effect of adopting the Amendments on the financial statements.

4. Determination of Fair Value

A number of the Group's accounting policies and disclosures require the determination of fair value, for both financial and non-financial assets and liabilities. Fair values have been determined for measurement and / or disclosure purposes based on the methods described below. Further information about the assumptions made in determining fair values is disclosed in the notes specific to that asset or liability.

4.1. Investment in securities

The fair value of investments in financial funds, shares and debentures (at fair value through profit or loss or available for sale) is determined by reference to their quoted closing bid price at the reporting date. If there is no available quote, the fair value is measured with the utmost consideration of available market information (such as the use of an interest curve), and by means of an appropriate valuation technique.

4.2. Trade receivables

The fair value of trade receivables for sales in installments is measured at initial recognition based on the present value of the future cash flows, discounted at the market interest rate on the transaction date. Subsequent to initial recognition, the fair value of trade and other receivables, for disclosure purposes only, is estimated as the present value of future cash flows, discounted at the market rate of interest at the reporting date. See also Note 7.

4.3. Derivatives

The fair value of forward exchange contracts, the CPI or copper prices and foreign currency options is based on their quoted price, if available. If a quoted price is not available, then fair value is estimated by discounting the difference between the contractual forward price and the current forward price for the residual maturity of the contract, using an appropriate interest rate.

4.4. Intangible assets

The fair value of a brand acquired in a business combination is based on the relief from royalty methodology, according to which the brand value is estimated by discounting the appropriate amount of the royalty payments, which the user of the asset would pay for the use of the asset had it not owned the asset. The fair value of customer relations, order backlog and technology knowhow acquired in a business combination is determined using the multi-period excess earnings methodology.

4.5. Non-derivative financial liabilities

The fair value of the non-derivative financial liabilities, which is determined for disclosure purposes, is determined by reference to the quoted closing asking price at the reporting date. If such a quoted price is not available, fair value is calculated based on the present value of future principal and interest cash flows, discounted at the market rate of interest at the reporting date.

4.6. Share-based payments

The fair value of employee share options and of cash-settled share based payments is measured using the Black-Scholes model. The assumptions of the model include the share price on the date of measurement, the exercise price of the instrument, expected volatility (based on the weighted average of historical volatility, adjusted for changes expected due to publicly available information), the projected useful life of the instruments (based on past experience and the general behavior of the option-holders), expected dividends, and the risk-free interest rate (based on government bonds). See also Note 26.

5. Cash and cash equivalents

December 312011NIS million December 312010NIS million
Bank balances 58 55
Call deposits 1,294 310
1,352 365

In 2011, the effective interest rate for call deposits was 3.12%-2.7%

in 2010: 1.59% - 1.5%). For deposits, the average maturity period was 3-9 days (in 2010: 4-7 days) See also Note 30.

6. Investments, including derivatives

6.1. Categories of financial assets

December 312011 December 312010
NIS million NIS million
Current investments
Financial assets held for trading (monetary reserves) 915
Derivatives and other investments 31 7
946 7
Non-current investments
Bank deposit for providing loans to employees * 76 83
Available-for-sale financial assets 39 31
Derivatives and other investments 4 15
119 129
1,065 136

* The deposit serves as a security for providing bank loans to Company employees. The deposit is unlinked and the effective interest rate of the deposit at December 31, 2011 is 2.29% (in 2010, 2.15%). The Company is liable for the loans to employees. The deposit is stated at its present value, taking into account the loan repayment schedule, based on a weighted average discount rate of 3.19% (in 2010, 3.28%).

6.2. Analysis of forecasted maturity dates

2012 TBD Total
NIS million NIS million NIS million
Financial assets held for trading (monetary reserves) 915 915
Available-for-sale financial assets 39 39
Bank deposit for providing loans to employees 76 76
Derivatives and other investments 31 4 35
946 119 1,065

7. Trade and other receivables

Composition of trade and other receivables

December 312011 December 312010
NIS million NIS million
Trade receivables *
Open accounts 827 719
Credit cards and checks receivable 418 554
Revenues receivable 307 413
Current maturities of long-term receivables 1,439 992
Related and interested parties 68 23
3,059 2,701
Other receivables and current tax assets
Prepaid expenses 70 119
Other receivables (mainly from real estate sales) 212 105
Current tax assets 4 3
286 227
Long-term trade and other receivables
Trade receivables – open debts ** 1,439 954
Trade receivables - associate 12 44
Other receivables (mainly from real estate sales) 48 116
1,499 1,114
4,844 4,042

* The amount of trade receivables is stated net of the provision for doubtful debts

Trade and other receivables include NIS 40 million for trade and other receivables denominated in the US dollar (in 2010: NIS 38 million).

Expected payment dates for long-term trade and other receivables:

Expected payment dates December 31, 2011
NIS million
2013 1,065
2014 422
2015 9
2016 3
1,499

** Capitalized interest is based on the total average cost of unlinked credit provided by the seven large banks, as published by the Bank of Israel once a month. The interest rates used by the Company for capitalization in 2011 are 5.04%-6.28% (in 2010: 4.24% - 5.06%).

7. Trade and other receivables (Contd.)

Aging of trade receivables at the reporting date:

December 31, 2011 December 31, 2010
Trade receivables (gross)NIS million Provision for doubtful debtsNIS million Trade receivables (gross)NIS million Provision for doubtful debtsNIS million
Not past due 4,256 (40) 3,423 (39)
Past due up to one year 267 (78) 294 (80)
Past due one to two years 134 (79) 127 (73)
Past due more than two years 195 (145) 176 (129)
4,852 (342) 4,020 (321)

Change in provision for doubtful debts during the year:

2011 2010
NIS million NIS million
Balance as at January 1 321 282
Impairment loss recognized 68 62
Bad debts (47) (28)
Additions in respect of a business combination 5
342 321

8. Income tax expenses

8.1. General

Current tax expense
For the current period 747 823 671
Adjustments for prior years, net 2 (30)
749 823 641
Deferred tax expense
Creation and reversal of temporary differences 31 114 136
Effect of change in tax rates (25) (5) 30
6 109 166
Income tax expenses 755 932 807

8.2. Reconciliation between the theoretical tax on the pre-tax profit and the tax expense

Year ended December 31
2011NIS million 2010NIS million 2009NIS million
Profit before income tax 2,816 3,374 2,969
Statutory tax rate 24% 25% 26%
Income tax at the statutory tax rate 676 844 772
Differences in the tax rate (23) (8) 60
Expenses (revenues) not recognized for tax purposesAdjusted tax calculated for the Company's share in the losses of equity-accounted 48 31 (4)
investees 52 65 9
Taxes for previous years 2 (30)
755 932 807

8.3. Unrecognized deferred tax assets and liabilities

  • 8.3.1 The calculation of deferred taxes does not take into account the taxes that would be applicable in the case of disposal of investments in subsidiaries and associates, since the Group intends to retain the investment. Deferred taxes in respect of a distribution of profit in subsidiaries and associates were also not taken into account since the dividends are not taxable.
  • 8.3.2 Deferred tax assets have not been recognized in respect of carry-forward capital losses for tax purposes as at December 31, 2010, in the amount of NIS 19 million.
  • 8.3.3 Deferred tax assets relating to carry-forward losses and tax benefits were not recognized because their utilization in the foreseeable future is not likely. The deductible temporary differences and tax losses do not expire under current tax legislation. Deferred tax assets have not been recognized in respect of these items since it is not probable that future taxable profit will be available against which the Group can utilize the benefits.

8. Income tax expenses (contd.)

8.3 Unrecognized deferred tax assets and liabilities (contd.)

  • 8.3.4 DBS (an equity-accounted associate, see also Note 12.1 below) has carry-forward losses and deductions for inflation for tax purposes amounting to NIS 4.8 billion at the reporting date (as at December 31, 2010 – NIS 4.6 billion).
  • 8.3.5 DBS does not create deferred tax assets since it is not probable that future taxable profit will be available against which the Group can utilize the benefits.

8.4. Recognized tax assets and deferred tax liabilities

Deferred tax assets and tax liabilities are attributed to the following items:

Assets Liabilities Net
2011NIS million 2010NIS million 2011NIS million 2010NIS million 2011NIS million 2010NIS million
Property, plant and
equipment 209 149 (209) (149)
Doubtful debts 61 54 61 54
Employee benefit plan 298 264 298 264
Share-based payments 16 20 16 20
Provisions 26 29 26 29
Other assets and carry
forward losses 12 8 50 55 (38) (47)
413 375 259 204 154 171

8.5. Changes in temporary differences during the year

Balance atJanuary 1,2010NIS million Changesrecognized inprofit or lossNIS million Changesrecognized incapitalNIS million BusinesscombinationsNIS million Balance atDecember31,2010NIS million Changesrecognized inprofit or lossNIS million Changesrecognized incapitalNIS million Balance atDecember31,2011NIS million
Property, plant and equipment (130) (19) (149) (60) (209)
Doubtful debts 47 7 54 7 61
Employee benefit plans 338 (70) (4) 264 44 (10) 298
Share-based payments 33 (13) 20 (4) 16
Provisions 38 (9) 29 (3) 26
Other assets and carry-forward
losses (4) (5) (1) (37) (47) 11 (2) (38)
322 (109) (5) (37) 171 (5) (12) 154
Deferred tax assets in thestatement of financial position 254 223
Deferred tax liabilities in the
statement of financial position (83) (69)
171 154

8. Income tax expenses (contd.)

8.6. Amendments to the Income Tax Ordinance

On December 5, 2011, the Knesset approved the Law for Change in the Tax Burden (Legislative Amendments), 2011. According to the law, from 2012 onwards, the corporate tax rate will be 25%. The deferred tax balances as at December 31, 2011 were based on the new tax rate set out in this law, according to the expected tax rate at the reversal date. The effect of the change in the tax rate on the financial statements as at December 31, 2011 is reflected in an increase in deferred tax assets and a decrease of NIS 25 million in tax expenses.

8.7. Non-applicability of IFRS for tax purposes

Under the Amendment to the Income Tax Ordinance (Amendment 174 and Amendment 188), Israel Accounting Standard No. 29 - Adoption of International Financial Reporting Standards (IFRS) will not apply to determining taxable income in 2007-2011, other than for the preparation of the financial statements.

8.8. Final tax assessments

  • 8.8.1 The Company has final tax assessments up to and including 2004.
  • 8.8.2 Pelephone has received final tax assessments up to and including the year ended December 31, 2006.

In addition, in the tax assessment that Pelephone received for the 2007 tax year, the tax assessor determined that Pelephone had taxable income of NIS 151 million in 2007 instead of a carry-forward loss to 2008 of NIS 337 million, as Pelephone had reported in its tax returns. Accordingly, Pelephone was required to pay NIS 33 million beyond the amount included under current taxes for 2007. All issues raised by the tax assessor are for the timing of recognition of certain income and expenses for tax purposes. Pelephone rejects the demands of the Tax Authority, and appealed this assessment.

  • 8.8.3 Bezeq International has received final tax assessments up to and including 2005.
  • 8.8.4 Bezeq Online has received final tax assessments up to and including 2007.
  • 8.8.5 Walla has received final tax assessments up to and including 2006.

9. Property, plant and equipment

Land andbuildingsNIS million Switching,transmission,power, cellularequipmentNIS million NetworkequipmentNIS million SubscriberequipmentNIS million VehiclesNIS million Officeequipment andcomputersNIS million TotalNIS million
Cost or deemed cost
Balance as at January 1, 2010 2,033 4,720 12,790 606 97 1,261 21,507
Additions 64 471 525 106 78 84 1,328
Disposals (9.2 below) (92) (223) (367) (256) (5) (9) (952)
Transfer from assets held for sale 40 40
Addition in respect of a business
combination 10 57 67
Balance as at December 31, 2010 2,055 4,968 12,948 456 170 1,393 21,990
Additions 86 533 634 155 82 95 1,585
Disposals (9.2 below) (14) (177) (580) (110) (5) (74) (960)
Transfer to assets held for sale (71) (71)
Balance as at December 31, 2011 2,056 5,324 13,002 501 247 1,414 22,544
Depreciation and impairmentlosses
Balance as at January 1, 2010 1,479 2,592 10,504 448 44 1,012 16,079
Depreciation for the year 59 607 235* 96* 14 103 1,114
Disposals (9.2 below) (73) (222) (343) (246) (4) (9) (897)
Transfer from assets held for sale 30 30
Additions in respect of a business
combination 7 47 54
Balance as at December 31, 2010 1,502 2,977 10,396 298 54 1,153 16,380
Depreciation for the year 60 570 236 92 30 92 1,080
Disposals (9.2 below) (5) (175) (520) (101) (5) (74) (880)
Transfer to assets held for sale (58) (58)
Balance as at December 31, 2011 1,499 3,372 10,112 289 79 1,171 16,522
Carrying amount
As at January 1, 2010 554 2,128 2,286 158 53 249 5,428
As at December 31, 2010 553 1,991 2,552 158 116 240 5,610
As at December 31, 2011 557 1,952 2,890 212 168 243 6,022

* Reclassified, see Note 2.9.

9.1 Residual value

The residual value of the Group's copper cables is assessed at the end of each reporting year. The residual value is NIS 469 million and NIS 689 million as at December 31, 2011 and December 31, 2010, respectively. The change in the residual value is not expected to have a material impact on the depreciation expenses in the future.

  • 9.2 Property, plant and equipment in the Group is derecognized at the end of each year upon reaching full depreciation, except for land, buildings, vehicles and copper cables, which are derecognized upon their sale. In 2011, the Group derecognized fully depreciated property at a cost of NIS 348 million (in 2010 NIS 847 million).
  • 9.3 In July 2008, the Company launched the NGN project to replace the existing network. In 2011, most of the network had been deployed.

9. PROPERTY, PLANT AND EQUIPMENT (CONTD.)

  • 9.4 The Group companies reviewed the useful life of the property, plant and equipment through the depreciation committee, in order to determine the estimated useful life of their equipment. Following the findings of the committees, minor changes were made in the estimated useful life of certain assets.
  • 9.5 Most of the real estate assets used by the Company were transferred to it by the State of Israel, according to the provisions in the asset transfer agreement signed between the Company and the State on January 31, 1984. Some of these assets were leased for 49 years, with an option for an extension for another 49 years, and others were rented for two years, renewable each time for another two years. The rights are amortized over the term of the lease period.
  • 9.6 As at December 31, 2011, trade payables for credit acquisitions of property, plant and equipment amounted to NIS 99 million. In addition, at December 31, 2011, payables for the sale of property, plant and equipment amounted to NIS 211 million.
  • 9.7 At the reporting date, there are agreements to purchase property, plant and equipment amounting to NIS 387 million (in 2010, NIS 300 million).
  • 9.8 See Note 19 for liens.

10. Intangible assets

GoodwillNIS million Computer softwareand licenses anddiscounteddevelopment costsNIS million SubscriberacquisitionNIS million Right ofuse incommunication andcellular frequenciesNIS million OthersNIS million TotalNIS million
Cost
Balance as at January 1, 2010 1,039 1,367 231 424 64 3,125
Acquisitions or additions fromindependent development 218 81 299
Disposals * (309) (160) (469)
Additions in respect of a
business combination 194 187 381
Balance as at December 31,
2010 1,233 1,276 152 424 251 3,336
Acquisitions or additions from
independent development 3 247 79 4 333
Disposals (73)* (36) (109)
Balance as at December 31,
2011 1,236 1,523 158 388 255 3,560
Amortization and impairmentlossesBalance as at January 1, 2010Amortization for the yearDisposals *Addition in respect of a 6–– 989137(309) 16682(160) 2931– 5019– 1,240269(469)
business combination 47 1 48
Balance as at December 31,
2010 53 817 88 60 70 1,088
Amortization for the year 144 83 30 30 287
Disposals * (72) (72)
Balance as at December 31,2011 53 961 99 90 100 1,303
Carrying amountAs at January 1, 2010 1,033 378 65 395 14 1,885
As at December 31, 2010 1,180 459 64 364 181 2,248
As at December 31, 2011 1,183 562 59 298 155 2,257

* Fully amortized intangible assets

10. Intangible assets (contd.)

Total value of goodwill attributable to each cash-generating unit:

2011 2010
NIS million NIS million
Cellular communication – Pelephone Communications Ltd. (1) 1,027 1,027
Others (2) 156 153
1,183 1,180

(1) Goodwill impairment testing - Pelephone

The value of the use of cellular communications – Pelephone, was calculated using the discounted cash flow (DCF) method, based on the expected cash flow for the next five years. The expected cash flow is based on Pelephone's results in 2011 and future growth and market shares are affected by the intensifying competition, regulation and new operators (MVNOs and a fifth cellular operator). In addition, it is assumed that Pelephone's new network will contribute to its marketing position and contribute to ARPU following the increase in revenues from roaming services and content/added value services.

The five-year revenue forecast is based on the forecast of the number of subscribers and average income and sales of terminal equipment, with reference to the effect of the entry of MVNO, the entry of a fifth operator and increased competition as well as reduction of interconnect prices. Some impairment of revenues from cellular services was assumed, which was partially offset by an increase in revenues from the sale of terminal equipment.

The operating, sales and marketing expenses were adjusted for Pelephone's volume of operations. The investments were estimated according the assumptions of an independent assessor regarding Pelephone's investments, which includes investment in the LTE network (including acquisition of frequencies) in 2013-2014 (which have not yet been approved by the management of Pelephone), and ongoing investments.

The cost of capital used is 11%. In addition, it was assumed that the permanent growth of Pelephone will be 1%.

This valuation was made by an independent appraiser. Based on this valuation, the Group was not required to record an impairment of Pelephone's cellular cash-generating unit.

(2) The need for a provision for impairment in another subsidiary, which is not material, was assessed, and following the assessment, a provision for impairment was not recognized.

11. Deferred and other expenses

December 31, 2011 December 31, 2010
NIS million NIS million
Long-term prepaid expenses in respect of use of capacities * 278 288
Other prepaid expenses 4 4
282 292

* See Note 3.7 above. In addition, in October 2011, Bezeq International entered into an agreement with Mediterranean Nautilus to expand and change the existing user rights in the international optic network that it operates, which will be used as a backup for Bezeq International's cable between Israel and Italy. This agreement is not expected to have a material impact on the Company's results.

The amount of amortization recognized in the statement of income in 2011 is NIS 28 million (in 2010, NIS 26 million; in 2009, NIS 22 million).

12. Investees

12.1. Equity-accounted associates

Below is a summary of the major associate, DBS Satellite Services (1998) Ltd. ("DBS"), without adjustment for ownership percentage held by the Group:

December 31, 2011 December 31, 2010
Condensed statement of financial position NIS million NIS million
Current assets 181 180
Non-current assets 1,101 1,063
Total assets 1,282 1,243
Current liabilities 771 802
Non-current liabilities 4,161 3,863
Total liabilities 4,932 4,665
Capital deficit (3,650) (3,422)
2011 2010
Condensed statement of income NIS million NIS million
Revenues 1,619 1,583
Gross profit 591 454
Operating profit 295 178
Loss for the year (230) (314)

The Company holds 49.78% of the share capital of DBS In addition, at the reporting date, the Company has warrants that confer the right to 8.6% in DBS shares. In view of the 2009 ruling of the Supreme Court not to approve the Company's merger with DBS, the warrants are not exercisable by the Company at the approval date of the financial statements. See also Note 12.1.9 below.

The Group attaches the financial statements of DBS to these financial statements

12.1.1 As at December 31, 2011 and December 31, 2010, the Company's investment in DBS includes the Company's investments in shares, share options and loans. The loans are presented at fair value as at August 21, 2009 (the date of deconsolidation) plus interest and linkage differences and less the Company's share in the losses at that date. For details of deconsolidation of DBS in 2009, see section 12.1.9 below.

12.1.2 Composition of investments in DBS:

2011 2010
NIS million NIS million
Balance as at January 1 1,084 1,184
Interest and linkage differences 189 159
Company's share in capital reserves 1 4
Company's share in losses (217) (263)
Balance as at December 31 1,057 1,084

The Company's subsidiaries have investments in other associates amounting to NIS 2 million as at December 31, 2011.

12.1 Equity-accounted associates (contd.)

12.1.3 Details of the Company's loans to DBS, according to the terms of the loans and details of the carrying amount of the loans as stated in the financial statements:

Balance at December 31, 2011 December 31, 2010
Carrying amountNIS million Value according tothe terms of the loans**NIS million Carrying amountNIS million Value according tothe terms of the loans**NIS million
CPI-linked loans (1) 59 1,173 44 1,145
CPI-linked loans, bearing interest at a rate of 5.5% (2) 214 309 172 286
CPI-linked loans, bearing interest at a rate of 11% (2) 1,276 1,266 1,135 1,112
1,549 2,748 1,351 2,543
  • * The fair value at the deconsolidation date, including interest and linkage differences accumulated from the deconsolidation date through to December 31, 2011 and December 31, 2010, respectively.
  • ** Balance of the loans plus interest and linkage differences according to the terms of the loans
  • (1) The loans extended to DBS by the Company until July 10, 2002 ("the Old Shareholders' Loans") are linked to the known CPI, do not have a repayment date and do not bear interest.
  • (2) In accordance with the agreement between DBS and the shareholders as at December 30, 2002, it was decided that the loans extended by some of the shareholders (including the Company) to DBS as from July 10, 2002 ("the New Shareholders Loans"), will have preference over the Old Shareholders Loans. In accordance with the agreement, the New Shareholders Loans will be eligible for full settlement by DBS before any dividend is distributed by DBS and/or the repayment of the Old Shareholders Loans extended to DBS by the shareholders, and subject to the cash flows and liabilities of DBS under the agreements with the banks. No repayment dates were set for the new loans as well.

12.1.4 Financial position of DBS

Since commencing its operations, DBS has accumulated considerable losses. The losses in 2011 and 2010 amounted to NIS 230 million and NIS 314 million, respectively. As a result of these losses, the capital deficit and working capital deficit of DBS as at December 31, 2011 amounted to NIS 3,650 million and NIS 590 million, respectively.

The management of DBS believes that the financial resources available to it will be sufficient for its operating needs in the coming year based on the forecasted cash flow approved by DBS's board of directors. If additional resources are required to meet its operational requirements for the coming year, DBS will adapt its operations to preclude the need for additional resources beyond those available to it. In recent years, DBS has raised external financing to expand its investments. At the reporting date, any significant increase in the investments of DBS will require an expansion of the financing sources at its disposal.

12.1 Equity-accounted associates (contd.)

12.1.5 Financial covenants and stipulations applicable to DBS

The terms of loans and credit facility that DBS received from banks (NIS 535 million as at December 31, 2011) impose the following restrictions: the lien or sale of certain assets, receipt of credit from other banks (without the prior approval of the lending bank), distribution of a dividend, repayment of shareholder loans, transactions with interested parties, changes in the shareholding ratio of shareholders, the Company's compliance with various licenses granted to it, purchase of securities by the Company and the establishment of a subsidiary, and the issuance of shares or other securities of the Company.

According to the financing agreement, DBS is required to comply with the minimum debt coverage ratio between its cash balance (cash, deposits and available for sale securities plus the unused balance of the short-term bank credit), plus the excess before its financing (the total net cash arising from operating activities in the preceding four quarters, less the total cash arising from investing activities in those four quarters according to the statement of cash flow) and the total capital and interest payments (the total repayable amount in the four quarters subsequent to the assessed quarter, on account of long-term bank credit and Debentures (Series A) and (Series B). The covenant targets rise gradually until 2013, when the covenant targets for December 31, 2011 were equal to a minimum debt coverage ratio of 1.05. As at December 31, 2011, DBS is in compliance with this covenant (the debt coverage ratio was 1.55).

DBS is also in compliance with the minimum and maximum suppliers credit. This covenant is measured according to the balance of the liabilities to suppliers and service providers for the period commencing at the beginning of that calendar year and ending at the end of the measured quarter. The covenant target is that suppliers' credit will be no less than NIS 300 million and no more than NIS 500 million (the maximum target does not include credit of up to NIS 100 million from suppliers that are interested parties, provided the credit from suppliers that are not interested parties does not exceed NIS 500 million. As at December 31, 2011, DBS is in compliance with this covenant (suppliers' credit was NIS 428 million).

In addition, the trust deed for Debentures (Series B) issued by DBS stipulates that DBS is required to meet a maximum debt-EBITDA ratio of 5.7 every quarter. As at December 31, 2011, DBS is in compliance with this covenant (the debt-EBITDA ratio was 2.86).

  • 12.1.6 As collateral for the guarantees and liabilities (for bank credit and Debentures (Series A) and (Series B)) amounting to NIS 1.6 billion, DBS recognized current liens on all its assets and fixed liens on some of its assets (subject to restrictions set out in the Communications Law).
  • 12.1.7 DBS has a current debt to the Group companies. The balance of DBS's current debt to the Group companies amounts to NIS 65 million, of which NIS 53 million is to the Company.
  • 12.1.8 For the guarantees that the Company provided to DBS, see Note 19.4 and 19.6.

12.1 Equity-accounted associates (contd.)

12.1.9 Deconsolidation of DBS in 2009

On August 20, 2009, the Supreme Court accepted the appeal of the Antitrust Commissioner against the merger notice filed by the Company and DBS regarding exercise of options for DBS shares by the Company, and ruled against the merger. The ruling of the Supreme Court is a peremptory ruling. Until the ruling of the Supreme Court, the Company consolidated the financial statements of DBS in its financial statements (the Company held 49.78% of the share capital of DBS), even though it did not have legal control of DBS, as in view of all the circumstances, including the Company's additional potential voting rights by virtue of the options, in the opinion of the Company, it was able to direct the financial and operational policy of DBS.

The Company estimates that the ruling of the Supreme Court, which is final and irrevocable, constitutes an external legal barrier to the Company's ability to obtain more than 50% of the voting rights in DBS, will lead to a material change in the operations between the Company and YES and its shareholders, following which the Company will no longer be able to direct the financial and operational policy of DBS. Therefore, the Company cannot be regarded as controlling DBS (neither legally nor effectively). Accordingly, as from August 21, 2009, the Company no longer consolidates the reports of DBS in its financial statements and the investment in DBS shares is stated according to the equity method commencing from that date.

At the deconsolidation date, the Company presented its investment in shares, share options and loans to DBS according to the equity method based on a valuation by an independent assessor. According to the opinion, the value of the Company's investment in shares, share options and loans to DBS is estimated at between NIS 1.234 billion and NIS 1.145 billion.

This included valuation of the fair value of DBS's tangible assets, intangible assets (except for goodwill) and liabilities. It is noted that In February 2011, the Company received an adjusted valuation from the assessor, according to which the value of the investment is between NIS 1.138 billion and 1.234 billion, including an adjustment to the allocation of the value to various equity and debt components. The adjustment has no material effect on the financial statements.

The difference between the fair value of the remaining investment in DBS at the deconsolidation date and the Company's share in the identifiable assets and liabilities of DBS at that date constitute the goodwill included in the calculation of the Company's investment in DBS at the deconsolidation date. At the deconsolidation date and as at December 31, 2011 and December 31, 2010, goodwill that was included as part of the investment amounts to NIS 814 million. On August 21, 2009, the Company stated the investment at NIS 1.175 billion and recognized a profit of NIS 1.538 billion under profit from discontinued operations.

The Company was informed, in the context of the approval given to the controlling shareholder of the Company (who indirectly holds shares in DBS) to acquire core control in the Company, that the controlling shareholder was required to sell his holdings in DBS and until completion of the sale, to transfer his shares in DBS to a trustee. To the best of the Company's knowledge, the Antitrust Commissioner is discussing these conditions.

12. Investees (contd.)

12.1 Equity-accounted associates (contd.)

12.1.9 Deconsolidation of DBS in 2009 (contd.)

Results of discontinued operations as stated in the financial statements for 2009:

From January 1 to August 20
2009NIS million
Revenues 970
Cost of revenues 663
Gross profit 307
Selling and marketing expenses 79
General and administrative expenses 74
153
Operating profit 154
Financing expenses, net 313
Loss after financing expenses (159)
Profit from deconsolidation of a subsidiary 1,538
Profit from discontinued operations 1,379

12.2. Subsidiaries held directly by the Company

12.2.1 General

Country of Company's rights in Amounts providedby the Company tosubsidiaries Investment inequity-accountedsubsidiaries
incorporation capital NIS million NIS million
2011
Pelephone Communications Ltd. Israel 100% 732 4,169
Bezeq International Ltd.* Israel 100% 160 830
Bezeq Online Ltd. Israel 100% 17 41
Bezeq Zahav (Holdings) Ltd. Israel 100% 893 -
Walla! Communications Ltd.** Israel 71.55% _ 174
Stage One Venture Capital Fund Israel 71.8% 42
1,802 5,256
2010
Pelephone Communications Ltd. Israel 100% _ 3,983
Bezeq International Ltd.* Israel 100% - 743
Bezeq Online Ltd. Israel 100% 5 30
Bezeq Zahav (Holdings) Ltd. Israel 100% 1,049 _
Walla! Communications Ltd.** Israel 71.55% _ 188
Stage One Venture Capital Fund Israel 71.8% 40
1,054 4,984

* The Company provided a guarantee in favor of banks in connection with credit of up to NIS 70 million granted to Bezeq International

** Walla has investments in other subsidiaries that are not material.

12.2 Subsidiaries held directly by the Company (contd.)

12.2.2 Dividend received or receivable from subsidiaries

Year ended December 31
2011 2010
NIS million NIS million
From Pelephone Communications Ltd. 869 625
From Bezeq International Ltd. 92 216
From Stage One Venture Capital Fund 3 10
964 851

12.2.3 Details of Group entities

A. Pelephone Communications Ltd.

Pelephone Communications Ltd. ("Pelephone") is a wholly-owned subsidiary of the Company. Pelephone provides cellular communication services and value added services and markets and repairs terminal equipment.

B. Bezeq International Ltd.

Bezeq International Ltd. ("Bezeq International") is a wholly-owned subsidiary of the Company. Bezeq International provides internet access (ISP) services, international communications services and network end point (NEP) services.

C. Bezeq Online Ltd.

Bezeq Online Ltd. ("Bezeq Online") is a wholly-owned subsidiary of the Company. providing call center outsourcing services.

D. Bezeq Zahav (Holdings) Ltd.

Bezeq Zahav (Holdings) Ltd. ("Bezeq Zahav") is wholly-owned subsidiary of the Company. Bezeq Zahav holds debentures (Series 5) issued by the Company. See Note 13.2.4.

E. Walla! Communications Ltd.

Walla! Communications Ltd. ("Walla") is controlled by the Company and the Company holds 71.55% of Walla shares. Walla is a public company and its shares are traded on the Tel Aviv Stock Exchange. The market value of the Walla shares held by the Company as at December 31, 2011 is NIS 137 million. Walla provides internet management and media services for a range of populations. For information about publication of the complete tender offer by the Company to acquire the entire shares of Walla held by the public, subsequent to the reporting date, see Note 32.3.

F. Stage One Venture Capital Fund (Israel) L.P.

This is a venture capital fund in which the management rights are held by the general partner (Stage One Capital Investments LP) and the Company has rights to profits. See Note 3.1.6 above.

Subsequent to the reporting date, the fund signed an agreement to sell the shares of one of the companies in which the fund invested. Following the agreement, in the first quarter of 2012, the Group is expected to recognize financing revenues of USD 18 million from the disposal of available-for-sale assets.

13. Debentures, loans and borrowings

13.1. Composition:

December 31, 2011 December 31, 2010NIS million
NIS million
Current liabilities
Short-term credit 3 7
Current maturities of debentures 507 895
Current maturities of bank loans 255 47
765 949
Non-current liabilities
Debentures 4,663 1,967
Bank loans 4,150 2,801
8,813 4,768
9,578 5,717

13.2. Terms and debt repayment schedule

December 31, 2011 December 31, 2010
Carrying amountBalanceNIS million Nominal valueNIS million Carrying amountBalanceNIS million Nominal valueNIS million Interest rate range
Short-term credit 3 3 7 7
Total unlinked loans at variableinterest See 13.2.1 and13.2.2 2,470 2,470 1,370 1,370 Prime -0.33% to+0.2%
Total unlinked loans at fixedinterest See 13.2.1 and13.2.2 1,800 1,800 1,300 1,300 6.85% - 5%
CPI-linked loans at fixed interest See 13.2.3. 135 113 178 153 4.45%-5.2%
Total loans 4,405 4,383 2,848 2,823
Debentures issued to the public
CPI-linked debentures at fixedinterest - Series 4 351 300 4.8%
CPI-linked debentures at fixedinterest - Series 5 See 13.2.4. 1,520 1,256 1,812 1,507 5.3%
CPI-linked debentures at fixedinterest - Series 6 See 13.2.5. 962 958 3.7%
Unlinked debentures at variableinterest - Series 7 See 13.2.5. 425 425 Makam for one year+1.4%
Unlinked debentures at fixedinterest - Series 8 See 13.2.5. 1,329 1,329 5.7%
Total debentures issued to thepublic 4,236 3,968 2,163 1,807
Debentures issued to financialinstitutes
CPI-linked debentures at fixedinterest 58 44 102 81 5.95%
CPI-linked debentures at fixedinterest See 13.2.3. 476 398 597 512 4.4%-5.2%
Unlinked debentures at fixedinterest See 13.2.2. 400 400 6.65%
Total debentures issued tofinancial institutions 934 842 699 593
Total debentures 5,170 4,810 2,862 2,400
Total interest-bearing liabilities 9,578 9,196 5,717 5,230

13. Debentures, loans and borrowings (contd.)

13.2 Terms and debt repayment schedule

13.2.1 In 2010, the Company completed debt financing amounting to NIS 2.6 billion, through loans from banks in Israel. The Company created a negative pledge for the loan.

which includes exceptions, inter alia, for the matter of a lien on assets that are purchased or expanded by the Company, if the undertakings for which the charge serves as security is created for the purchase or expansion of those assets and for the matter of a token charge.

There is a cross-default mechanism for the loans that allows, under certain conditions, immediate recall of the debt should a third party call for immediate repayment of the Company's debts towards it due to breach of contract.

As at December 31, 2011 and the approval date of the financial statements, there were no grounds to call for immediate repayment of the loans.

  • 13.2.2 In 2011, the Company completed debt financing from banks amounting to NIS 1.6 billion and issued private debentures to an institute (group) amounting to NIS 400 million. The Company has provided the following undertakings to each of the credit providers ("the Credit Providers"):
    • A. The Company will not create additional pledges on its assets (a negative pledge), under the same terms as the negative pledge in favor of the banks and subject to the exceptions described in Note 13.2.1 above.
    • B. The financing documents include accepted grounds for immediate repayment of the credit, including events of breach, insolvency, liquidation or receivership proceedings, as well as the right to call for immediate repayment if a third party lender calls for immediate repayment of the Company's debts in an amount exceeding the amount set.
    • C. The Company undertook that if it makes a commitment to any lender (an additional lender) regarding financial covenants, the financing organizations may (under certain circumstances) require the Company to provide them with a similar undertaking.
    • D. At December 31, 2011 and the approval date of the financial statements, the Company was in compliance with all its liabilities in respect of this debt, there were no grounds to call for immediate repayment and financial covenants were not set out as described above.
  • 13.2.3 The bank loans and debentures of Pelephone (NIS 135 million and NIS 476 million as at December 31, 2011, respectively) are secured by an irrevocable undertaking by Pelephone to the credit providers not to encumber its assets without their consent (a negative pledge). The undertaking includes:
    • A. A declaration that Pelephone will not encumber its assets (as may be from time to time), in whole or in part, in any manner including by means of a floating lien or a fixed lien of any type or rank, in favor of any third party, without the prior written consent of the credit providers
    • B. Compliance with the following financial covenants:
    1. An undertaking that Pelephone's debt will not exceed three times its equity and an undertaking that as long as that ratio exceeds 2.5, dividends will not be distributed and management fees will not be paid to the shareholders.
    1. Pelephone undertook that the amount of its debts will not exceed NIS 3.8 billion (linked to the CPI known in January 2002). As at December 31, 2011, the estimated amount is NIS 4.8 billion.
    1. An undertaking towards a certain bank that its total debt to it will not exceed 40% of its total debts to all the financial entities.

As at the date of the financial statements, Pelephone is in compliance with the financial covenants and with its undertakings to the banks and the debenture holders. Non-compliance with these undertakings would allow the banks and the debenture holders to call for immediate repayment of the loans it received from the banks and the debentures.

13. Debentures, loans and borrowings (contd.)

13.2 Terms and debt repayment schedule (contd.)

  • 13.2.4 The par value of Debentures (Series 5) is 1,989,139,167 of NIS 1 par value each, of which 1,255,722,500 debentures were issued to the public and to institutional investors (partially through Bezeq Zahav, a wholly-owned subsidiary) and the balance of 733,416,667 debentures was issued to Bezeq Zahav. The debentures are repayable in six equal annual payments in each of the years 2011 to 2016.
  • 13.2.5 On June 29, 2011, the Company issued a shelf offering memorandum for a public offering of Debentures (Series 6 to 8) according to a shelf prospectus as described in Note 1.4 above. Subsequently, on July 3, 2011, the Company issued debentures according to the shelf offering memorandum, as follows:
    • A. 958,088,000 Debentures (Series 6) of record, of NIS 1 par value each for a gross consideration of NIS 958,088,000. The debentures are repayable in five equal annual payments in 2018 to 2022. The interest is payable twice a year as from December 1, 2011.
    • B. 424,955,000 Debentures (Series 7) of record, of NIS 1 par value each for a gross consideration of NIS 424,955,000. The debentures are repayable in five equal annual payments in 2018 to 2022. The interest is payable four times a year as from September 1, 2011.
    • C. 1,329,363,000 Debentures (Series 8) of record, of NIS 1 par value each for a gross consideration of NIS 1,329,363,000. The debentures are repayable in three equal annual payments in 2015 to 2017. The interest is payable twice a year as from December 1, 2011.
  • 13.2.6 The total gross consideration for the debentures amounted to NIS 2,712,406,000. The consideration less issuance fees amounted to NIS 2,694,283,579.
  • 13.2.7 The Company undertook the following for the debentures that were issued:
  • A. The Company will not create additional pledges on its assets unless pledges are created at the same time in favor of the debenture holders (negative pledge), under the same terms of the negative pledge in favor of the banks and subject to the exceptions described in section 13.2.1 above.
  • B. The Company will take steps so that, to the extent under its control, debentures of the relevant series will rated by at least one rating company, so long as there are debentures of the relevant series in circulation.
  • C. If the Company provides an undertaking towards any entity in respect of compliance with financial covenants, the Company will provide the same undertaking to its debenture holders (subject to certain exceptions).
  • D. Standard grounds were included for immediate repayment of the debentures, including breach events, insolvency, dissolution procedures or receivership. In addition, a right was determined to call for immediate repayment if a third party lender calls for immediate repayment of the Company's debts in an amount exceeding the amount determined.
  • 13.2.8 As at December 31, 2011 and the approval date of the financial statements, the Company was in compliance with all its liabilities in respect of these debentures, there were no grounds to call for immediate repayment of the credit and financial covenants were not set out as aforesaid.

14. Trade and other payables

December 31, 2011NIS million December 31, 2010NIS million
Trade payables (open accounts)* 890 1,061
Other payables, including derivatives
Liabilities to employees and other liabilities for salaries 346 348
Institutions 187 183
Expenses due 109 112
Accrued interest 107 93
Other payables, including derivatives 43 34
Total other payables 792 770

* Of which, the carrying amount of suppliers that are related parties and interested parties at December 31, 2011 amounts to NIS 18 million (as at December 31, 2010 – NIS 46 million).

Amounts payable denominated in a currency other than the functional currency include NIS 140 million for trade payables denominated in US dollars (in 2010, NIS 174 million).

15. Note provisions

Employeeclaims*NIS million Customerclaims*NIS million Supplier andcommunicationproviderclaims*NIS million Punitive claims*NIS million Enterprise andcompanyclaims *NIS million State andAuthoritiesclaims *NIS million Dismantlingand clearing ofsites **NIS million Liability,onerouscontracts andothersNIS million TotalNIS million
Balance as atJanuary 1, 2011 96 56 5 2 10 65 64 22 320
Provisions during theperiod 8 11 4 1 6 1 4 35
Provisions used duringthe period (21) (1) (12) (1) (35)
Provisions canceledduring the period (31) (20) (12) (1) (1) (65)
Balance as atDecember 31,2011 73 26 9 1 11 47 64 24 255
Current 73 26 9 1 11 47 19 186
Non-current 64 5 69

* Claims

For details regarding legal claims, see Note 17.

** Dismantling and clearing of sites

The provision is in respect of Pelephone's obligation to clear the sites that it leases.

16. Employee benefits

Employee benefits include post-employment benefits, other long-term benefits, termination benefits, short-term benefits and share-based payments. For details of share-based payments, see Note 26 below.

16.1. Defined contribution plans

  • 16.1.1 The pension rights of Company employees for the period of their employment in the civil service through January 31, 1985, are covered by a pension fund ("the Makefet Fund"), which assumed the State's obligation following an agreement between the Government of Israel, the Company, the Histadrut and the Makefet Fund.
  • 16.1.2 Liabilities for employee benefits at retirement age in respect of the period of their service in the Company and its subsidiaries are covered in full by regular payments to pension funds and insurance companies.
  • 16.1.3 The severance obligation to employees who leave their employment on terms entitling them to compensation is covered, for the period from February 1, 1985, by regular contributions to such pension funds and insurance companies (in accordance with Section 14 of the Severance Pay Law). Severance pay for the period of employment in the civil service through January 31, 1985, is paid by the Company, and the monies accumulated in the Makefet Fund for that period are kept in a fund that will be used for the employees' rights. For certain employees, the Company has an obligation to pay severance in excess of the amount accumulated in the compensation fund which is in the employees' names. See section 16.2.1 below.

16.2. Defined benefit plans

  • 16.2.1 The severance obligation included in the statement of financial position represents the balance of the obligation not covered by contributions and/or insurance policies in accordance with the existing labor agreements, the Severance Pay Law, and the salary components which the managements of the companies believe entitle the employees to receive compensation. For this part of the obligation, there are deposits in the name of Group companies in a recognized compensation fund. The reserves in compensation funds include accrued linkage differentials and interest deposited in compensation funds, in banks and in insurance companies. Withdrawal of the reserve monies is contingent upon fulfillment of the provisions in the Severance Pay Law.
  • 16.2.2 The collective agreement of December 2006 (see section 16.4 below), provides, among others, that employees who transferred from the civil service to the Company and are due to end their employment due to retirement after December 31, 2016, are entitled to a supplement to close the gap between the Civil Service Law and the regulations governing the Makefet Fund. The financial statements of the Company include the obligation for this benefit.
  • 16.2.3 According to some of the personal employment agreements, a number of senior employees are entitled to early retirement terms (pension and retirement grants) which are not dependent on the existing retirement agreements for all employees. Accordingly, a liability is included in the financial statements.
  • 16.2.4 According to the employment agreements of some of the senior employees in the Group, they will be paid a benefit for notice upon severance. Accordingly, a liability is included in the financial statements in accordance with employment agreements and an actuarial calculation.

16.2 Defined benefit plans (contd.)

16.2.5 Company retirees receive, in addition to the pension payments, benefits which consist mainly of a holiday gift (linked to the dollar exchange rate), financing the upkeep of retiree clubs, and social activities. The Company's liability for these costs accumulates during the employment period. The Company's financial statements include the liabilities for expected costs in the post-employment period, based on an actuarial calculation.

16.3. Other long-term employee benefits

The financial statements include a provision in respect of redemption and use of sick leave. The right to accumulate sick leave was taken into account for all employees in the Group. Only employees eligible under the terms of the employment agreement may redeem sick leave. The provision was computed on the basis of an actuarial calculation, including the assumption of positive accumulation of days by most of the employees and use of days by the last in first out (LIFO) method.

16.4. Benefits for early retirement and dismissal

The Company has a number of collective agreements that include terms for early retirement. According to the collective agreement of December 2006, between the Company and the employees union and the New Histadrut, and according to the amendment to the agreement of December 2010, the Company may, at its discretion, terminate the employment of 245 permanent employees in one or more of the years 2010-2016. The retirement terms that will be offered to the retirees will be largely the same as the retirement terms prevailing in the Company up to that date. The term of the agreement (after the amendment made in 2010) is from the date the agreement is signed through December 31, 2015. The Company has an option to extend it for another two years, through December 31, 2017. The term of the retirement section in the agreement will be through December 31, 2016.

On January 24, 2011, the Board of Directors of the Company approved a plan for early retirement of up to 260 employees at a maximum cost of NIS 281.5 million. In addition, on December 4, 2011, the Board of Directors of the Company approved the retirement of another 91 employees at a total cost of NIS 80 million. This approval constitutes the completion of the early retirement plan for 2011 and early retirement on account of the option for retirement in 2012.

The Company recognizes expenses for early retirement when the Company is committed demonstrably, without realistic possibility of withdrawal, to a defined plan to terminate employment before the defined date, according to a defined plan. The collective agreement allows the Company to dismiss employees, but does not create a demonstrable commitment without realistic possibility of withdrawal.

The expense of NIS 281.5 million and NIS 80 million for these decisions was recognized in the Company's financial statements in the first and fourth quarters of 2011, respectively, since only after the approval of the Board of Directors and publication of the decision, does the Company have a demonstrable commitment without realistic possibility of withdrawal.

16.5. Liabilities for employee benefits

December 31, 2011 December 31, 2010
NIS million NIS million
Unfunded obligations (1) 185 225
Funded obligations (2) 203 213
Total present value of obligations 388 438
Fair value of plan assets (144) (152)
Liability for defined benefit plans (post-employment plans) 244 286
Obligation for a special bonus 26
Obligation for holiday pay 91 89
Obligation for sick leave 118 126
Obligation for early retirement 165 47
Total employee benefits 618 574
Stated in the statement of financial position as:
Short term 389 269
Long term 229 305
618 574

(1) Unfunded obligations are those obligations for which the Company did not deposit a reserve to finance its liabilities and they include a provision for notice, an obligation to the Company's pensioners, an obligation for early retirement of senior employees in the Company and an obligation for employees transferred from the civil service.

(2) Obligations for which the Group companies deposited a reserve to finance its obligations (severance obligation).

16.6. Defined benefit plans (post-employment plans)

2011NIS million 2010NIS million
1. Change in an obligation in respect of a defined benefit plan
Obligation in respect of a defined benefit plan as at January 1 438 453
Benefits paid according to the plans (39) (32)
Costs of current service, interest and exchange rate differences (see section 3 below) 50 34
Retirement and curtailment of benefits (see section 3 below) (21) (9)
Actuarial gains charged to equity (see section 5 below) (40) (17)
Additions in respect of a business combination 9
Defined benefit obligation as at December 31 388 438
2. Change in plan assets and cost of past service
Fair value as at January 1 152 148
Deposits 9 10
Withdrawals (12) (9)
Expected proceeds from plan assets (see section 3 below) 6 5
Actuarial losses charged to equity (see section 5 below) (3) (2)
Amortization of past service cost (see section 3 below) (8) (7)
Additions in respect of a business combination 7
Fair value as at December 31 144 152
2011 2010 2009
NIS million NIS million NIS million
3. Expense recognized in the statement of income
Cost of current service 25 14 37
Interest on the obligation 21 24 29
Other (15) (11) (12)
31 27 54
These expenses are included in the following items in the statement of income
Salary expenses 8 12 31
Other expenses 5
Financing expenses 18 15 23
31 27 54
4. Actual return on plan assets 2 3 15
5. Actuarial losses (gains) recognized directly in other comprehensive income (before
tax)
Amount accrued as at January 1Amount recognized in the period (2) 13
(37) (15) 13
(39) (2) 13
C-61

16.6 Defined benefit plans (post-employment plans) (contd.)

December 31
2011 2010 2009 2008 2007
NIS million NIS million NIS million NIS million NIS million
6. Historical information
Adjustments for liabilities arising from past
experience (17) (13) (21) (15)
Adjustments for assets arising from past experience (1) (1) 20 13 (1)

In 2012, the Group expects to pay NIS 18 million as a contribution to a defined benefit plan.

16.7. Actuarial assumptions

Principal actuarial assumptions for defined benefit plans and for other long-term benefit obligations at the reporting date are as follows:

  • A. Mortality rates are based on the rates published in Insurance Circulars 6-3-2007 of the Ministry of Finance, except for early retirement, which was calculated according to the agreement with the insurance company, including future changes in the mortality rate.
  • B. Churn rates were determined on the basis of the past experience of the Company and the subsidiaries, distinguishing between different employee populations and taking into account the number of years of employment. The churn rates include a distinction between severance with entitlement to full severance compensation and severance without entitlement to this right.

In respect of calculation of the liabilities as at December 31, 2011, the main assumptions regarding the churn rate were determined with a distinction made between permanent employees (0.1% per year), employees with a personal agreement (9% per year), senior employees (10% per year), new employees (between 23% in the first year to 4% above four years) and hourly employees (between 21%-47% in the first to fifth year and 16% for those employed for more than six years).

For calculation of the liabilities as at December 31, 2010 and December 31, 2009, the main assumptions regarding the churn rate were determined with a distinction made between permanent employees (between 3.5% in the first year to 0.5% over 10 years), personal contract employees (5.5% per year), senior employees (20% per year), and temporary employees (between 34% in the first year and 25% for more than 7 years).

The change in assumptions in 20011 did not have a material effect on the Group's financial statements.

16.7 Actuarial assumptions (contd.)

C. The real discounted rate is based on yield on government bonds at a fixed interest rate with a life equal to that of the gross liability.

December 31,
2011 2010 2009
Averagecapitalization rate Averagecapitalization rate Averagecapitalization rate
% % %
Sick leave 2.3 1.9 1.8
Compensation 2.1 2.0 1.4
Retirement benefit – holiday gift * 4.5 4.3 4.9
Retirement benefit – clubs and activities 2.8 2.9 2.7
Early notice to senior employees 1.78 1.5 1.4
  • * In 2011, based on the risk-free dollar interest curve of Israeli government bonds, in 2010 and 2009 according to the capitalization rate based on US corporate bonds The change in capitalized interest did not have a material effect on the Group's financial statements.
  • D. Assumptions regarding salary increments for calculation of the liabilities as at December 31, 2011 were made on the basis of the management's assessments, distinguishing between the groups of employees. The main assumptions (in real terms) regarding salary increases are as follows:

For permanent employees, the average annual salary increment is 7.6% for young employees, with a gradual decrease to 1% per year up to age 66. For new employees, the average annual salary increment is 1.5%, for employees with a personal agreement and employees with a monthly and hourly collective agreement, the average annual salary increment is 0.5% and for senior employees, the average annual increment is 2%.

Assumptions regarding salary increments for calculation of liabilities as at December 31, 2010 were made on the basis of past experience and the management's assessments as follows.

For permanent employees, the average salary increment is 3% for young employees, with a linear decrease to 1.5% per year up to age 60. For employees in a monthly collective agreement, the average salary increment is 3% per year. For employees in a personal collective hourly employment agreement, the average salary increment is 7% per year. For employees in a personal employment agreement, the average salary increment is between 4% and 0.5%, depending on the age of the employee, and for senior employees, the average salary increment is 6% per year

The change in assumptions regarding salary updates did not have a material impact on the financial statements.

  • E. The forecasted growth rate of the assets accumulated in all Group companies is 2% in real terms for old pension funds in the administration and 5.57% in real terms for old pension funds that are not part of the arrangement. For new, subsidized pension funds, a guarantee of 4.86% is assumed for 30% of the assets. For officers' insurance where the severance interest is not transferred to compensation and their start date is prior to 1989, guaranteed interest is 4.25% in real terms. The growth rate in other plans is the discount interest.
  • F. An obligation for voluntary early retirement includes an obligation for pension and grants. The obligation for pension is calculated according to the terms of the agreement of December 2006 (see section 16.4 above) and in accordance with the agreement with the insurance company. The obligation is affected by changes in the interest rates of debentures until the purchase of the policy and payment to the insurance company.

16.8. Other

According to the collective agreements applicable to labor relations in the Company, and in accordance with agreements with the Makefet Fund, an option is reserved for Company employees who are transferred employees, to retire under one of two retirement tracks. The method for calculating the cost of early retirement for the transferred employees was laid down in the provisions of a number of agreements and documents drawn up between the Company and the Makefet Fund between 1990 and 1996. The Company contends that the Makefet Fund violated the provisions of the agreements, and therefore, in 2003, the Company filed a claim against the Makefet Fund at the district labor court in Tel Aviv, in the amount of NIS 280 million. The Makefet Fund filed defense documents, in which it rejects the allegations of the Company and contends that it acted in accordance with the agreements between it and the Company. The case is in the stage of summary statements.

17. Contingent liabilities

During the normal course of business, legal claims were filed against Group companies or there are pending claims ("in this section: "Legal Claims").

In the opinion of the managements of the Group companies, which is based, inter alia, on legal opinions as to the likelihood of success of the claims, the financial statements (Note 15 above) include appropriate provisions, where provisions are required to cover the exposure resulting from such claims.

In the opinion of the managements of the Group companies, the additional exposure as at December 31, 2011, due to claims filed against Group companies on various matters and which are unlikely to be realized, amounts to NIS 13.1 billion (of which NIS 1.06 billion is for claims, which at this stage cannot be assessed, as set out in sections 17.1 and 17.2 below). This amount and all the amounts of the additional exposure in this note are linked to the CPI and are stated net of interest.

For updates subsequent to the reporting date, see section 17.2 below.

For motions for certification of class action suits to which the Group has exposure beyond the aforesaid (since the claims do not state an exact amount), see sections 17.2 and 17.4 below.

Following is a detailed description of the Group's contingent liabilities at December 31, 2011, classified into groups with similar characteristics.

17.1. Employee claims

During the normal course of business, employees and former employees filed collective and individual claims against the Company. These are mainly claims concerning the recognition of various salary components as components for calculation of payments to Company employees. In addition, employees and former employees also filed various individual claims against the other Group companies. As at December 31, 2011, the additional exposure (beyond the provisions included in these financial statements) for employee claims amounts to NIS 253 million and relates mainly to claims filed by groups of employees or individual claims with wide ramifications. Of these claims, there is a claim amounting to NIS 25 million, which, at this stage, cannot be estimated. In the opinion of the managements of the Group companies, based, inter alia, on legal opinions as to the likelihood of success of the claims, the financial statements include appropriate provisions of NIS 73 million, where provisions are required to cover the exposure resulting from such claims.

17. Contingent liabilities (contd.)

17.2. Customer claims

During the normal course of business, customers of the Group companies filed claims against the Group companies. These are mainly motions for certification of class actions concerning contentions of unlawful collection of payment and impairment of the service provided by the Group companies. As at December 31, 2011, the amount of the additional exposure for customer claims amounts to NIS 6.5 billion (beyond the provisions included in these financial statements). Of these claims, there are claims amounting to NIS 1.03 billion, which, at this stage, cannot be estimated. There are other claims for which the Group has additional exposure beyond the aforesaid, which cannot be quantified, as the exact amount of the claims is not stated in the claim. In the opinion of the managements of the Group companies, based, inter alia, on legal opinions as to the likelihood of success of the claims, the financial statements include appropriate provisions of NIS 26 million, where provisions are required to cover the exposure arising from such claims.

Subsequent to the reporting date, customer claims amounting to NIS 3.2 billion were filed against Group companies (of which an amount of NIS 361 million is also against other communications companies that do not belong to the Group, without details regarding the amount claimed from each defendant). At the approval date of the financial statements, the exposure for these claims cannot be assessed. In addition, customer claims with exposure of NIS 561 million came to an end.

In the second quarter of 2008, four claims (which were subsequently combined into one claim at the Central District Court), were filed against Bezeq International in the Tel Aviv and Central District Courts, concerning the use of international calling cards for destinations in the Philippines, Thailand and Nepal, together with motions for certification of class actions. The plaintiffs have applied for their claims to be certified as class actions on behalf of a group that includes every person who, during the seven years prior to filing the claim and during the claim's proceeding, purchased phone cards of the type referred to in the claims. The plaintiffs estimate the loss sustained by all the members of the group at NIS 1.1 billion. After the parties filed their summary arguments, the court accepted the application for certification as a class action on the grounds of misleading information and the other grounds were dismissed. In the opinion of the management of Bezeq International, based, inter alia, on the opinion of its legal counsel, the maximum amount of the exposure (included in the aforementioned exposure), for all these claims is negligible.

17.3 Supplier and communication provider claims

During the normal course of business, suppliers of goods and/or services and communications providers that the Group companies supply goods and/or services to or receive goods and/or services from filed various claims against the Group companies. These claims are usually for compensation for alleged damage as a result of the supply of the service and/or the product. As at December 31, 2011, the amount of the additional exposure for these claims amounts to NIS 999 million (beyond the provisions included in these financial statements). In the opinion of the managements of the Group companies, based, inter alia, on legal opinions as to the likelihood of success of the claims, the financial statements include appropriate provisions of NIS 9 million, where provisions are required to cover the exposure arising from such claims.

17.4 Claims for punitive damages

During the normal course of business, claims were filed against Group companies for alleged physical damage or damage to property caused by Group companies (including in relation to environmental quality and radiation). As at December 31, 2011, the additional exposure for punitive damages amounts to NIS 5.1 billion (beyond the provisions included in these financial statements). This amount does not include claims for which the insurance coverage is not disputed. In addition, there are other claims for which the Group has additional exposure beyond the aforesaid, which cannot be quantified, as the exact amount of the claim is not stated in the claim. In the opinion of the managements of the Group companies, based, inter alia, on legal opinions as to the likelihood of success of the claims, the financial statements include appropriate provisions of NIS 1 million, where provisions are required to cover the exposure arising from such claims.

17. Contingent liabilities (contd.)

17.5 Claims by developers and companies

During the normal course of business, claims were filed against some of the Group companies, claiming liability of the Group companies in respect of their activities and/or the investments made in various projects. As at December 31, 2011, the additional exposure for these claims amounts to NIS 83 million (beyond the provisions included in these financial statements). In the opinion of the managements of the Group companies, based, inter alia, on legal opinions as to the likelihood of success of the claims, the financial statements include appropriate provisions of NIS 11 million, where provisions are required to cover the exposure arising from such claims.

17.6 Claims by the State and authorities

During the normal course of business, various claims are pending against the Group companies by the State of Israel, government institutions and authorities ("the Authorities"). These are mainly procedures related to regulations relevant to the Group companies and financial disputes concerning monies paid by the Group companies to the authorities (including property taxes) or by the authorities to the Group companies. As at December 31, 2011, the additional exposure for these claims amounts to NIS 210 million (beyond the provisions included in these financial statements). In the opinion of the managements of the Group companies, based, inter alia, on legal opinions as to the likelihood of success of the claims, the financial statements include appropriate provisions of NIS 47 million, where provisions are required to cover the exposure arising from such claims.

In December 2000, the government filed a claim against Pelephone for royalties allegedly due from January 1994 to February 1996. The amount in the claim is NIS 260 million at the date of the claim, including principal, linkage differences and interest. In September 2010, the court ruled against Pelephone, accepting some of the government's claims. Pelephone was required to pay NIS 150 million, including principal linkage differences and interest. This amount was paid in October 2010. In October 2010, Pelephone appealed the ruling at the Supreme Court.

17.7 Contingent claims referring to the associate DBS Satellite Services (1998) Ltd.

During the normal course of business, legal claims were filed or are pending against DBS. In the opinion of the management of DBS, which is based, inter alia, on legal opinions as to the likelihood of success of the claims, the financial statements include appropriate provisions, where provisions are required to cover the exposure resulting from such claims. In the opinion of the management of DBS, as at December 31, 2011, the exposure for claims against DBS for various matters and which are likely to be realized amounts to NIS 955 (before linkage and interest) Of these claims, there are claims amounting to NIS 14 million, which, at this stage, cannot be estimated.

Of these claims, on December 13, 2010, a motion for certification as a class action suit against DBS was filed at the Tel Aviv-Jaffa district court, amounting to NIS 600 million. The plaintiff alleges that DBS violated its liability towards its customers by canceling broadcasts that were supposed to be included in the basic package, removed channels without permission, did not fulfill the required investment obligation and breached the liabilities regarding broadcasting of commercials, trailers and marketing and commercial content. On October 30, 2011, an application for approval of a settlement was filed at the court. On January 9, 2012, the parties filed a motion for a ruling of the claim. On February 26, 2012, the Attorney General submitted his position and announced that the settlement cannot be approved as it contains flaws that establish a concern that the settlement is not appropriate, fair and in favor of the group members, and that it is in breach of the provisions of the Class Actions Law, including warning of violation of the law and providing appropriate relief to the victims of the violation. On February 27, 2012, the court ruled that the parties are required to respond to the position of the Attorney General within 15 days. A hearing of the petition to approve the settlement has been set for April 4, 2012.

In addition, subsequent to the reporting date, the settlement for two class actions was given the validity of a ruling, in a total amount of NIS 172 million.

18. Agreements

18.1 The Group companies have rental agreements. Contractual rental payments during the next five years, calculated according to the rental agreements in effect as at December 31, 2011 are as follows:

Year ended December 31 NIS million
2012 193
2013 198
2014 148
2015 109
2016 47
2017 and thereafter 109
804

18.2 The Group companies have a number of operating lease agreements for periods of up to three years in respect of vehicles they use. The contractual annual lease payments, calculated according to the lease agreements in effect as at December 31, 2011 are as follows:

Year ended December 31 NIS million
2012 62
2013 48
2014 29
139

18.3 Most of the Group companies are required to pay royalties to the State of Israel. The rate of royalties paid was 1.75% in 2011, 1% in 2010 and 1.5% in 2009.

In January 2011, an amendment to the Communications Regulations (Royalties) was issued. According to the amendment, the rate of royalties will increase to 2.5% in 2012.

  • 18.4 Pelephone leases some of the sites from the Israel Lands Administration ("the ILA"). Pelephone has an agreement with the ILA for use of the land to establish and operate communication sites. The agreement regulates payments to which the ILA is entitled for the period through December 31, 2008. According to the agreement, at the end of the agreement period, and in the event of its annulment due to reasons set out in the agreement, Pelephone will evacuate the land. To the best of Pelephone's knowledge, the other cellular operators have the same agreement with the ILA. The agreement was extended to December 31, 2009 and was extended again until December 31, 2010. At the reporting date, Pelephone and, to the best of its knowledge, the other cellular operators as well, are in advanced stages of negotiations to extend the agreement, however the agreement has not yet been renewed. If, for any reason, the agreement is not renewed or extended, this could have a material negative effect on Pelephone, inter alia because Pelephone will be restricted in establishing sites on ILA land.
  • 18.5 Pelephone uses Ericsson UMTS/HSPA infrastructure equipment and Nortel and Motorola CDMA infrastructure equipment. Pelephone has multi-annual agreements for maintenance, support and upgrade of software for the UMTS/HSPA network and a maintenance agreement for the Nortel network with Ericsson.
  • 18.6 Pelephone has obligations to acquire terminal equipment amounting to NIS 91 million (as at December 31, 2010, NIS 455 million).
  • 18.7 For agreements for the purchase of property, plant and equipment, see Note 9.7 above.

19. Securities, liens and guarantees

  • 19.1 The Group companies have guarantees of NIS 97 million in favor of the Ministry of Communications to secure the terms of their licenses (mostly linked to the USD exchange rate).
  • 19.2 The Group companies have bank guarantees of NIS 118 million in favor of third parties.
  • 19.3 The Company has received a demand for the forfeiture of a guarantee in the amount of approximately USD 5.5 million related to a project (HBTL) in a basic telephony tender in 1995 in India, in which the Company participated together with others. The Company (together with other parties that deposited a guarantee) applied to the court in India for release of the bank guarantees it provided. Subsequent to the reporting date, the court ruled that the guarantees are not valid and that the bank holding the guarantees should consider the guarantees as released by virtue of the court ruling. At the approval date of the financial statements, the guarantees have not been released.
  • 19.4 On June 6, 2011, the Company signed an extension to the bank guarantee for DBS, which DBS had provided in favor of the State of Israel, according to the terms of DBS's license. The guarantee is in accordance with the proportionate rate of the Company's holdings in DBS. As at December 31, 2011, the balance of the Company's share in the guarantee is NIS 23.6 million.
  • 19.5 In accordance with its general license for cellular services, Pelephone is not permitted to sell, lease or pledge any of its assets used for the implementation of the license, without the consent of the Minister of Communications, except for:

A pledge on one of the license assets in favor of a bank operating lawfully in Israel, for receipt of bank credit, provided that it submitted notice to the Ministry of Communications regarding the pledge it intends to register, noting that the pledge agreement includes a clause ensuring that in any case, exercise of the rights by the bank will not impair in any way the provision of the services pursuant to the license.

Sale of items of equipment when implementing an upgrade, including sale of equipment by the trade-in method.

19.6 The other shareholder in DBS has pledged its shares in favor of the banks. In view of a negative pledge of the Company, the Company provided the banks with a perpetual guarantee for payment of the debts of DBS. The guarantee is up to a maximum amount equal to the percentage of the Company's holding in DBS, multiplied by the value of DBS as derived from realization of the pledged shares of the other shareholders. If the Company joins the sale when realizing the pledged shares of the other shareholders, the amount of the guarantee will not exceed the amount of the proceeds the Company will receive from realization of its shares in DBS. The note of guarantee includes numerous restrictions on the Company in realizing the shares it holds, and lists events of violation which, if committed, will enable the banks to call in the guarantee. Furthermore, the Company undertook to put its shares up for sale if the shares pledged to the bank are sold, and agreed that in the event of realization of collateral provided by the other shareholders, the Company would forgo repayment of shareholder loans provided for DBS and that the guarantee would also apply, with the required changes, to warrants which the Company will receive from DBS and to the right to receive them.

The shareholders in DBS have made a commitment to the banks not to oppose the sale or other realization of their shares in DBS, which were pledged or for which a guarantee was provided (by the Company), in a way that will enable the banks to accomplish a friendly liquidation.

The Company also undertook that if a negative pledge the Company gave in favor of its creditors is released, the Company will pledge its shares in DBS in favor of the banks as a first lien.

  • 19.7 For securities, liens and stipulations given by the Company and subsidiaries in connection with loan covenants and borrowings, see Note 13.
  • 19.8 For the Company's guarantee to Bezeq International in respect of bank credit, see Note 12.2.1.
  • 19.9 For the securities, liens and stipulations of DBS, see Note 12.1 about equity-accounted investees.

20. Equity and Capital Reserves

20.1. Share capital

Registered Issued and paid up
December 31, 2011Number of shares December 31, 2010Number of shares December 31, 2011NIS million December 31, 2010NIS million
Ordinary shares of NIS 1 par value 2,825,000,000 2,825,000,000 2,713,627,744 2,685,917,052

20.2. Dividends

20.2.1 Dividend Distribution Policy

In August 2009, the Board of Directors resolved to distribute a dividend to the shareholders of 100% of the semi-annual profit ("profit for the period attributable to the shareholders of the Company"), in accordance with the consolidated financial statements of the Company. Application of the policy to distribute a dividend is subject to the provisions of the law, including the distribution criteria prescribed in the Companies Law, and the estimation of the Board of Directors of the Company regarding the Company's ability to meet its existing and anticipated liabilities, taking into consideration the projected cash flow, the Company's operations and liabilities, the cash balance, its plans and position as will be from time to time and subject to the approval of the general meeting of the Company's shareholders regarding any specific distribution, as set out in the articles of association of the Company. Since the date of the resolution, the Company's dividend policy has not been changed.

20.2.2 Distribution not in compliance with the earnings test

On December 30, 2010, the Company's Board of Directors resolved to approve and to recommend that the general meeting of the Company's shareholders approve a distribution to the Company's shareholders ("the special distribution") in the total amount of NIS 3 billion, a sum not in compliance with the earnings test. as defined in Section 302 of the Companies Law. The amount of the special distribution will be distributed to the Company's shareholders in six equal semiannual payments, from -2013 to 2011 (without interest or linkage payments), together with the Company's regular dividend distribution.

On January 24, 2011, the general meeting of the Company's shareholders approved the special distribution and on March 31, 2011, the economic division of the district court approved the special distribution. Accordingly, in 2011, the first two payments of the special distribution were paid in a total amount of NIS 500 million each, as set out in section 20.2.3 below.

20. Equity and Capital Reserves (Contd.)

20.2 Dividends (contd.)

20.2.2 Distribution not in compliance with the earnings test (contd.)

The balance of the liability for the distribution is recognized as a financial liability and was initially measured at its present value at the date approval was received from the court. Discounting is based on the expected payment dates, at a discount rate of 3.81% to 5.05% (calculated on the basis of the risk-free interest rate at the recognition date of a liability, plus an appropriate fixed credit margin for the Company).

The dividend for payment is stated as follows:

December 31, 2011
Dividend payable,undiscountedNIS million Presented in thestatement of financialposition *NIS million
Current liabilities 1,000 971
Non-current liabilities 1,000 924
2,000 1,895

* Dividend payable for the special distribution presented in the statement of financial position at present value plus financing expenses accumulated from March 31, 2011 to December 31, 2011

On July 3, 2011, a holder of the Company's Debentures (Series 5) petitioned the economic division of the Tel Aviv district court to order the Company to submit a revised opinion and to permit submission of responses/objections, alleging that there has been a change in circumstances that justifies reassessment of the Company's solvency (raising debt of NIS 3 billion by the Company, immediately and the downgrade of the Company's rating to negative outlook by "Midroog"). On August 18, 2011, another holder of the Company's Debentures (Series 5) petitioned the court to join the procedure. On July 10, 2011, the Company submitted its response to the petition, according to which the petition should be rejected since there have been no changes to the circumstances as alleged and/or which justify reexamination of the decision and since this is a final and absolute decision. In the hearing of these petitions held on September 19, 2011, the parties agreed to accept the position of the court, according to which the court's approval of the distribution under section 303 of the Companies Law does not derogate in any way from the obligations of the Company's officers under any law. The court validated the consent and ruled that in view of the consent, discussion of the other issues that arose in the petition is unnecessary. The court noted that the aforesaid does not prevent a creditor that is able to demonstrate a material adverse change in the Company's solvency from applying to the court. Further to this decision, the Company clarified that the decision does not affect the continuation of payment of the special distribution and the Company's regular dividend policy and does not require reapplication to the court before payment. On March 4, 2012, the applicants filed "a petition to set a date for a hearing" at the economic division of the Tel Aviv district court, to hear the objections "that will be filed" (according to wording of the petition) in respect of distribution of a dividend not in compliance with the earnings test. The applicants seek to set a date for a hearing and ruling "before the Company distributes the next dividend of NIS 0.5 billion, which is planned sometime in May 2012".

20. Equity and Capital Reserves (Contd.)

20.2 Dividends (contd.)

20.2.3 In 2010 and 2011, the Company declared and paid the following dividends in cash:

2011NIS million 2010NIS million
Distribution of a regular dividend, see section 20.2.1 above
May 2011 (NIS 0.4306 per share) 1,163
October 2011 (NIS 0.366 per share) 992
May 2010(NIS 0.917 per share) 2,453
October 2010 (NIS 0.478 per share) 1,280
2,155 3,733
Distribution not in compliance with the earnings test (see section 20.2.2 above)
May 2011(NIS 0.1851 per share) 500
October 2011 (NIS 0.1846 per share) 500
1,000
3,155 3,733

20.2.4 On March 14, 2012, the Board of Directors of the Company resolved to recommend to the general meeting the distribution of a cash dividend to the shareholders in the amount of NIS 1.074 billion. At the approval date of the financial statements, the dividend has not yet been approved by the general meeting. The record date for the distribution is May 4, 2012 and the payment date is May 21, 2012. As well as this distribution (to the extent that it will be approved), the third portion of the special dividend amounting to NIS 500 million will be distributed as set out in section 20.2.2 above and the distribution dates of the regular dividend (the record date, the ex-day and the payment day) will be relevant for this distribution as well.

20.3. The Company also issued share options to employees, managers and senior employees in the Group (see Note 26).

20.4. Description of the reserves

Capital reserve for activities between the Company and a controlling shareholder

This reserve relates to benefits granted by the State as a controlling shareholder in the Company, to employees, in cash and in equity instruments of the Company.

Capital reserve for employee share options

This reserve relates to a benefit granted to employees by means of share-based payments. See also Note 26.

Composition of other reserves:

Translation reserve

A translation reserve includes all the foreign currency differences arising from translation of financial statements of a consolidated partnership whose functional currency is a foreign currency.

Capital reserve for assets classified as available for sale

The capital reserve for assets classified as available-for-sale includes the net cumulative change in the fair value of available-for-sale financial assets, up to the date of derecognition or impairment of the investment.

Reserve for transactions with non-controlling interests

The reserve for transactions with non-controlling interests, while retaining control, include differences between the consideration paid or received for changes in noncontrolling interests.

21. Revenues

Year ended December 31
2011 2010 2009
NIS million NIS million NIS million
Domestic fixed-line communication
Fixed-line telephony 2,320 3,074 3,247
Internet - infrastructure 1,092 977 862
Transmission and data communication 749 713 703
Other services 215 226 237
4,376 4,990 5,049
Cellular
Cellular services and terminal equipment 2,346 3,286 3,231
Value added services 1,201 1,014 782
Sale of terminal equipment 1,911 1,176 1,119
5,458 5,476 5,132
International communications, internet and NEP services 1,289 1,334 1,276
Other 250 187 62
11,373 11,987 11,519

22. Salaries

Year ended December 31
2011 2010 2009
NIS million NIS million NIS million
Salaries and incidentals - operating 1,747 1,764 1,670
General and administrative 725 692 655
Share-based payments 173 35 45
Total salaries and incidentals 2,645 2,491 2,370
Less – salaries recognized in investments in property, plant and equipment and intangible
assets * 542 467 380
2,103 2,024 1,990

* The increase in salary recognized in investments in property, plant and equipment and intangible assets in 2009-2011 is mainly due to an increase in the number of hours invested in the NGN project, which started in the middle of 2008 and an increase in the value of an hour due to the allotment of options and the special bonus granted to employees and from the addition of units defined as recoverable, as well as due to the change in the salary capitalization mechanism for investment in Pelephone that included adding units and calculation of the value of an hour on the level of the smallest unit.

23. Operating and general expenses *

Year ended December 31
2011 2010 2009
NIS million NIS million NIS million
Terminal equipment and materials 1,693 1,225 1,163
Interconnectivity and payments to domestic and international operators 910 1,876 1,762
Maintenance of buildings and sites 641 640 647
Sales and marketing expenses 655 622 626
Services and maintenance by sub-contractors 170 189 218
Vehicle maintenance expenses 142 188 177
Content services expenses 123 156 151
Royalties and collection fees 160 130 127
4,494 5,026 4,871

* Less expenses of NIS 58 million recognized in 2011 for investments in property, plant and equipment and intangible assets (in 2010, NIS 52 million and in 2009, NIS 44 million),

** Certain expenses were reclassified to present all expenses according to their nature.

24. Other operating expenses (income), net

Year ended December 31
2011 2010 2009
NIS million NIS million NIS million
Provision for severance pay in early retirement 369 36 267
Capital gain from sale of property, plant and equipment (mainly real estate) (119) (140) (62)
Profit from gaining control in an investee (57)
Profit from sales of copper (62) (31) (2)
Provision for contingent liabilities, net (29) (35) (2)
Loss (profit) from forward contracts on copper and others (20) 11
139 (216) 201

25. Financing expenses (income), net

Year ended December 31
201120102009
NIS million NIS million NIS million
Interest expenses for financial liabilities 380 217 185
Financing expenses for dividends payable, see Note 20 83
Linkage and exchange rate differences, net 75 64 140
Financing expenses for employee benefits, net 24 20 24
Other financing expenses 37 90 49
Total financing expenses 599 391 398
Interest and linkage differences from loans to an associate 189 159 198
Interest revenues from bank deposits, investments and others 25 7 16
Net change in fair value of financial assets held for trading and derivatives 31 2 61
Income in respect of credit in sales, net of discount commission 102 87 83
Revenues from financial assets classified as available for sale 23
Other financing income 42 27 48
Total financing income 389 282 429
Financing expenses (income), net (1) 210 109 (31)
(1) Less discounted amounts 10 3 6

26. Share-based payments

  • 26.1 In February 2007, the Board of Directors of the Company approved an employee share options plan for 3% of the issued and paid up capital of the Company, under the collective agreement with the employees of December 2006 ("the 2007 Employee Plan"). Under the 2007 Employee Plan, 78 million options were allotted. According to this plan, the last date for exercising the options is March 24, 2012. At the approval date of the financial statements, 3,742,204 options are yet to be exercised.
  • 26.2 On November 20, 2007, the Board of Directors of the Company resolved to adopt a new share options plan for managers and senior employees in the Company and/or in associates ("the 2007 Senior Employees Plan"), which would allocate up to 65,000,000 unmarketable options exercisable for up to 65,000,000 shares of the Company and representing, at the date of the resolution, 2.5% of the issued capital of the Company, and at full dilution, 2.37% of the share capital. The options vest in three equal annual lots. The vesting dates of each lot fall at the end of each of the first, second and third years after the allotment date, respectively, and the expense for each lot is spread over its vesting period. The options are exercised using a cashless exercise mechanism. In 2007-2010, 65,250,000 options have actually been allocated according to this plan (of this amount, 6,199,999 options have been forfeited and returned to the quantity of options).

At the approval date of the financial statements, 10,786,420 options are yet to be exercised of the allotted options. The options are exercisable for eight years from the date of the allotment.

26.3 On December 19, 2010, the Board of Directors of the Company approved the amendment to the collective agreement with the employees (see Note 16.4) and resolved to adopt an options plan for employees ("the 2010 Employees Plan"). According to the 2010 Employees Plan, the Company will allocate 70,000,000 unmarketable options exercisable for up to 70,000,000 Company shares, NIS 1 par value each, representing at the date of the resolution, 2.61% of the issued capital of the Company (2.5% at full dilution). In 2011, 68,874,577 options have actually been allocated according to this plan (of this amount, 1,291,080 options have been forfeited and returned to the quantity of options for allotment).

The options vest in three equal annual lots. The vesting dates of each lot fall at the end of each of the first, second and third years after the grant date, respectively, and the expense for each lot is spread over its vesting period. In addition, the plan sets terms which, if met, accelerate the vesting date. The options are exercised using a cashless exercise mechanism. The options are exercisable for eight years from the date of the allotment.

The grant date was set as the later of the approval date of the plan by the general meeting and the date of the notice to the employees. The theoretic economic value is partially based on the share price at the grant date.

The date for recording the expense for the options granted in January 2011 was set at December 19, 2010, the date the plan was approved by the Company's Board of Directors, and a commitment was made to the employees at this date, including the terms of the bonus.

26. Equity and share-based payments (contd.)

Below are details of the actual grants according to this plan in 2010-2011:

Approval date of the Board of Directors grant date No. of options grantedthousands Theoretic economicvalue on grant dateNIS thousands
Granted up to December 31, 2011
Granted to Company employees and retirees - December 19, 2010 January 11, 2011 67,465 284,290
Granted to two employee-directors - December 19, 2010 January 25, 2011 87 385
Granted to Company employees - March 16, 2011 April 7, 2011 1,322 5,732
68,874 290,407
Options forfeited and returned to the quantity of options for allotment (1,291)
Unexercised options at the date of the financial statements 67,583
Allotment subsequent to the date of the financial statements
Granted to Company employees - December 29, 2011 January 23, 2012 and February 29,2012 646 1,060

Measurement of fair value at the grant date of the options is based on the following parameters:

Grant fromApril 7, 2011 Grant fromJanuary 25, 2011 Grant fromJanuary 11, 2011
Number of options granted (thousands) 1,322 87 67,465
Theoretical economic value at the grant date (NIS thousands) 5,732 385 284,290
Weighted average of the fair value at the grant date 4.39 4.39 4.21
Share price 10.47 10.62 10.45
Exercise price 7.457 7.457 7.457
Expected fluctuations 25.7%-25.9% 25.8%-26.2% 25.8%-26.3%
Contractual life of the option (in years) 3-4 3-4 2.5-4
Risk-free interest rate (based on government bonds) 4.4%-4.7% 3.6%-3.9% 3.2%-3.9%

Due to the method for adjusting exercise increment to distribution of a dividend, an expected dividend percentage of 0% was assumed when calculating fair value.

The restriction described above by virtue of the Telecommunications Order was taken into account in calculating the theoretical economic value of the options, assuming that the restriction can be resolved.

26. Equity and share-based payments (contd.)

26.4 Change in the number of options and weighted average of the exercise price

No. of optionsYear ended December 31
2011 2010 2009
thousands thousands thousands
Balance as at January 1 47,027 82,077 223,399
Options granted during the year 68,874 1,000 2,700
Options forfeited during the year (1,324) (933) (1,267)
Options exercised during the year (32,516) (35,117) (142,278)
Options expired during the year (477)
Balance as at the end of the year 82,061 47,027 82,077
Exercisable at the end of the period 18,874 27,741 43,777

The average share price in 2011, 2010 and 2009 is NIS 8.71 per share, 9.38 per share and NIS 7.47 per share, respectively.

Below are details of the average exercise price and projected term of the options in circulation as at December 31, 2011:

No. of options Weighted average ofexercise price Weighted average ofremainingcontractual useful life
Name of plan thousands NIS Years
2007 Employee Plan (section 26.1 above) 3,742 0 0.23
Senior employees plan for 2007 (section 26.2 above) 10,786 2.35 4.56
2010 Employee Plan (section 26.3 above) 67,533 6.29 4.07

Salary expenses for equity-settled share-based payments

Year ended December 31
2011 2010
NIS million NIS million NIS million
Equity-settled share options (1) 167 35 45

(1) Calculation of the salary expense assumed 5% for forfeiture, for each year, for the options plan set out in section 26.2 above, and 1% for the options plan for employees in 2010, described in section 26.3 above.

26.5 Subsequent to reporting date and until March 13, 2012, the employees exercised an additional 1,996,000 options.

26. Equity and share-based payments (contd.)

26.6 Cash-settled share-based payments

On December 30, 2010, the Company's Board of Directors adopted a plan for allocation of phantom options to senior managers in the Company and its subsidiaries. According to the terms of the plan, the options were granted at no cost, and are exercisable into a cash grant. The exercise price of the option is based on the average adjusted share price in the 30 trading days preceding the date of approval by the Board of Directors. The exercise price is nominal and amounts to NIS 10.206 at the grant date (due to the mechanism for adjusting the additional exercise for distribution of a dividend the exercise price as at December 31, 2011 amounts to NIS 9.04). According to the plan, the options vest in three equal annual lots, and the contractual life of the options is five years. The expense is spread for each lot in accordance with its vesting period.

According to the plan, 16,400,000 options were allocated, with a theoretical economic value of NIS 48 million, based on the Black and Scholes model at the grant date (of which 8,000,000 options with a theoretical economic value of NIS 24 million were allocated to senior officers who serve in key positions in the Company). The value of the benefit is measured in each quarter and any change in the fair value of the vested phantom options is recognized in the statement of income. The theoretical economic value of the allotted options as at December 31, 2011 amounts to NIS 11 million. The carrying amount of the liabilities and salary expenses for phantom options in 2011 amounts to NIS 6 million.

27. Earnings per share

Basic and diluted earnings per share

The calculation of basic earnings per share was based on the profit attributable to ordinary shareholders, and on a weighted average number of ordinary shares outstanding , calculated as follows:

2011 2010 2009
NIS million NIS million NIS million
2,157
1,446
2,066 2,443 3,603
2,701 2,675 2,635
24 42 49
2,725 2,717 2,684
2,066– 2,443–

The average market value of the Company's shares for purposes of calculating the dilutive effect of share options was based on quoted market prices for the period that the options were outstanding.

28. Segment reporting

The Group operates in various segments in the communications sector, so that every company in the Group operates in one separate business segment. The primary reporting format, by business segments, is based on the Group's management and internal reporting structure.

Each company provides services in the segment in which it operates, using the property, plant and equipment and the infrastructure it owns. The infrastructure of each company is used only for providing its services. Each of the companies in the Group is exposed to different risks and yield expectations, mainly in the matter of the technology and competition in the segment in which it operates. Accordingly, the separable component in the Group is each company in the Group. As from August 21, 2009, the Company no longer consolidates the reports of DBS in its financial statements and the investment in DBS is stated according to the equity method as from that date. The Group continues to report multichannel television as an operating segment without adjustment to ownership rates.

As from April 2010, the Company started to report the operations of Walla as an additional segment under Other Segments, after Walla achieved control as from that date.

Based on the above, the business segments of the Group are as follows:

  • Bezeq The Israel Telecommunication Corp. Ltd.: fixed line domestic communications
  • Pelephone Communications Ltd.: cellular communications
  • Bezeq International Ltd.: international communications, internet services and network end point
  • DBS Satellite Services (1998) Ltd.: multichannel television

The other companies in the Group are presented under the "Other" item. Other operations include call center services (Bezeq Online), portal operations and content sites and online trading sites (Walla). These operations are not recognized as reporting segments as they do not fulfill the quantitative thresholds The Group's investment in the Stage One venture capital fund is presented under adjustments.

Inter-segment pricing is set at the price determined in a transaction between unrelated parties.

The results, assets and liabilities of a segment include items directly attributable to that segment, as well as those that can be allocated on a reasonable basis.

Segment capital expenditure is the total cost incurred during the period for acquisition of property, plant and equipment and intangible assets.

28.1. Operating segments

Year ended December 31, 2011
Domesticfixed–linecommunicationsNIS million CellulartelephoneNIS million Internationalcommunicationsand internetservicesNIS million Multi-channeltelevisionNIS million OthersNIS million AdjustmentsNIS million ConsolidatedNIS million
Revenues from external sources 4,371 5,454 1,288 1,619 236 (1,619) 11,349
Inter-segment revenues 277 94 66 41 (454) 24
Total revenues 4,648 5,548 1,354 1,619 277 (2,073) 11,373
Depreciation and amortization 688 561 109 276 21 (260) 1,395
Segment results – operating profit 1,658 1,360 241 295 3 (315) 3,242
Financing expenses 531 67 11 547 5 (562) 599
Financing income (291) (105) (9) (23) 39 (389)
Total financing expenses (income),net 240 (38) 2 524 5 (523) 210
Segment profit (loss) afterfinancing expenses, net 1,418 1,398 239 (229) (2) 208 3,032
Share in earnings (losses) of equityaccounted investees 1 (217) (216)
Segment profit (loss) beforeincome tax 1,418 1,398 240 (229) (2) (9) 2,816
Income tax 353 342 58 1 4 (3) 755
Segment results – net profit (loss) 1,065 1,056 182 (230) (6) (6) 2,061
Additional information:
Segment assets 9,202 5,404 1,260 1,282 314 (2,373) 15,089
Investment in associates 2 1,057 1,059
Goodwill 6 87 1,090 1,183
Segment liabilities 13,566 2,255 439 4,932 272 (6,821) 14,643
Capital expenses/contractualinvestments in property, plantand equipment and intangibleassets 1,174 442 285 38 1,939
C-80

28.1. Operating segments (Contd.)

Year ended December 31, 2010
Domesticfixed–linecommunicationsNIS million CellulartelephoneNIS million Internationalcommunicationsand internetservicesNIS million Multi-channeltelevisionNIS million OthersNIS million AdjustmentsNIS million ConsolidatedNIS million
Revenues from external sources 4,990 5,474 1,333 1,578 178 (1,578) 11,975
Inter-segment revenues 273 258 47 5 32 (603) 12
Total revenues 5,263 5,732 1,380 1,583 210 (2,181) 11,987
Depreciation and amortization 690 601 94 285 15 (276) 1,409
Segment results – operating profit 2,043 1,383 320 178 14 (194) 3,744
Financing income 192 100 6 9 (25) 282
Financing expenses (282) (111) (11) (500) (3) 516 (391)
Total financing income (expenses),net (90) (11) (5) (491) (3) 491 (109)
Segment profit (loss) after
financing expenses, net 1,953 1,372 315 (313) 11 297 3,635
Share in earnings (losses) of equity
accounted investees 3 (264) (261)
Segment profit (loss) before
income tax 1,953 1,372 318 (313) 11 33 3,374
Income tax 527 339 65 1 4 (4) 932
Segment results – net profit
(loss) 1,426 1,033 253 (314) 7 37 2,442
Additional information:
Segment assets 6,352 4,892 1,032 1,243 291 (1,836) 11,974
Goodwill 6 84 1,090 1,180
Investment in associates 1,084 1,084
Segment liabilities 7,964 1,930 304 4,665 241 (6,236) 8,868
Capital expenses/contractualinvestments in property, plantand equipment and intangibleassets 1,041 431 160C-81 295 13 (295) 1,645

28.1. Operating segments (Contd.)

Year ended December 31, 2009
Domesticfixed–linecommunicationsNIS million CellulartelephoneNIS million Internationalcommunicationsand internetservicesNIS million Multi-channeltelevisionNIS million OthersNIS million AdjustmentsNIS million ConsolidatedNIS million
Revenues from external sources 5,039 5,130 1,273 1,529 54 (1,529) 11,496
Inter-segment revenues 264 246 45 1 20 (553) 23
Total revenues 5,303 5,376 1,318 1,530 74 (2,082) 11,519
Depreciation and amortization 794 603 84 234 4 (234) 1,485
Segment results – operating profit 1,523 1,190 261 248 4 (254) 2,972
Financing income 310 90 15 8 23 (17) 429
Financing expenses (295) (100) (12) (478) 487 (398)
Total financing income (expenses),net 15 (10) 3 (470) 23 470 31
Segment profit (loss) afterfinancing expenses, net 1,538 1,180 264 (222) 27 216 3,003
Share in earnings (losses) of equityaccounted investees 7 (41) (34)
Segment profit (loss) beforeincome tax 1,538 1,180 271 (222) 27 175 2,969
Profit from discontinuedoperations 1,379 1,379
Income tax 431 305 71 1 2 (3) 807
Segment results – net profit(loss) 1,107 875 200 (223) 25 1,557 3,541
Additional information:
Segment assets 6,368 4,990 1,066 1,206 85 (2,026) 11,689
Goodwill 6 1,027 1,033
Investment in associates 34 1,185 1,219
Segment liabilities 6,390 2,440 404 4,314 22 (6,167) 7,403
Capital expenses/contractualinvestments in property, plantand equipment and intangible
assets 838 508 151 270 3 (102) 1,668
C-82

28.2. Adjustments for segment reporting of revenue, profit or loss, assets and liabilities

Year ended December 31
2011 2010 2009
NIS million NIS million NIS million
Revenues
Revenues from reporting segments 13,169 13,958 13,527
Revenues from other segments 277 210 74
Cancellation of revenues from inter-segment sales except for revenues from sales to an associate reporting as a
segment (454) (603) (553)
Cancellation of revenues for a segment reporting as an associate (up to August 20, 2009 - discontinued operations) (1,619) (1,578) (1,529)
Consolidated revenues 11,373 11,987 11,519
Profit or loss
Operating profit for reporting segments 3,554 3,924 3,216
Cancellation of results of a segment reporting as an associate (up to August 20, 2009 - discontinued operations) (295) (178) (248)
Other financing income (expenses), net (210) (109) 31
Share in losses of equity-accounted investees (216) (261) (34)
Profit for operations classified in other categories 3 14 4
Other adjustments (20) (16)
Consolidated profit before income tax
2,816 3,374
December 31, 2011 2,969December 31, 2010
NIS million NIS million
17,156
401
1,090
1,057
AssetsAssets from reporting segmentsAssets attributable to operations in other categoriesGoodwill not attributable to an operating segmentInvestment in an equity-accounted investee (mainly loans) reported as a segmentCancellation of assets for a segment classified as an associateLess inter-segment assets (1,282)(1,091) 13,5253751,0901,084(1,243)(593)
17,331 14,238
21,192
272
Consolidated assetsLiabilitiesLiabilities from reporting segmentsLiabilities attributable to operations in other categoriesCancellation of liabilities for a segment classified as an associateLess inter-segment liabilities (4,932)(1,889) 14,863241(4,665)(1,571)

29.1. Identity of interested and related parties

The Company's interested and related parties are as defined in the Securities Law and in IAS 24 – Related Party Disclosures and include mainly B Communications, related parties of B Communications, jointly-controlled entities, associates, directors and key management personnel in the Company or the parent company and a person who is close to a family member of any of these individuals.

29.2. Balances with interested and related parties

December 31
2011 2010
NIS million
Payables – associates, net 71 58
Loan to an associate, see section 29.3 below. 1,549 1,351
Liabilities to related parties, net * (80) (105)

* The amounts are for B Communications, the controlling shareholder of the Company as from April 14, 2010, and its related parties.

29.3. Loans provided to an associate

For the loans provided by the Company to the associate DBS, see Note 12.1. DBS also received loans from Eurocom DBS Ltd. The balance of the loans according to the loan terms at December 31, 2011 is NIS 1,408 million (as at December 31, 2010, NIS 1,351 million). DBS recognizes the loans in its financial statements at fair value when received. The balance of the loans at December 31, 2011 in the financial statements of DBS is NIS 737 million (as at December 31, 2010, NIS 627 million).

29.4. Transactions with interested and related parties

Year ended December 31
2011NIS million 2010NIS million 2009NIS million
Revenues
From associates 217 172 224
From related parties * 8 6
Expenses
To related parties * 138 180
Associate to related parties * 146 106
To associates 1 5 3
Investments
Related parties * 97 78

* The amounts are for B Communications, the controlling shareholder of the Company as from April 14, 2010, and its related parties.

29.5. Transactions with interested and related parties

29.5.1 Negligible transactions

On March 7, 2011, the Company's Board of Directors resolved to adopt guidelines and regulations to classify a transaction of the Company, its subsidiary or associate with an interested party as a negligible transaction, which is not an extraordinary transaction, as set out in Article 41(A)(6) of the Securities Regulations (Annual Financial Statements), 2010 ("the Annual Financial Statements Regulations"). These guidelines and regulations are also used to assess the scope of disclosure in the periodic report and prospectus (including shelf offering reports) regarding a transaction of the Company, a company under its control and a subsidiary or associate with a controlling shareholder or in which the controlling shareholder has a personal interest as set out in Article 22 of the Securities Law (Periodic and Immediate Reports), 1970 ("the Periodic Reports Regulations") and Article 54 of the Securities Regulations (Prospectus Details and Draft Prospectus – Structure and Form), 1969, and to assess the need to submit an immediate report for the transaction of the Company, as set out in Article 37 (A)(6) of the periodic reports regulations (types of transactions determined in the financial statements regulations) and the prospectus details regulations referred to above ("the Interested Party Transactions").

From time to time, the Company and its subsidiaries or associates carry out negligible transactions, which are not extraordinary transactions, with an interested party in the Company or with related parties, of the types and nature detailed below:

  • A. Sales of communications services and products by Group companies, including: basic communication services (telephony, transmission and PRI) and hosting at server farms; cellular services, value added services and sales and upgrading of cellular end equipment; web browsing services, international telephony services, hosting services and data communication services; multichannel television services
  • B. Purchase of devices from Eurocom Group companies (companies owned by the controlling shareholder of the Company or companies controlled by the controlling shareholder at the approval date of the agreement), including electronic equipment (such as monitors, telephones, televisions and cameras) from Eurocom Digital Communication for the requirements of the Group companies (including for marketing campaigns), through purchase orders and subject to the conditions prescribed, and purchase of terminal equipment (office telephones and fax machines) for customers of Group companies; acquisition of communication equipment (such as PLC devices and power supplies) from Eurocom Digital Communication; purchase of converters for IP Centrex; acquisition of pit covers.
  • C. Acquisition of maintenance and development services from companies in the Eurocom Group, including maintenance, development and upgrading services for systems used in the Group companies, including maintenance, upgrade and development of the testing system and maintenance of the Company's billing mediation systems (interconnect); maintenance and spare parts for exchanges; content development services and communication applications.
  • D. Sales of maintenance, upgrading and development services by Group companies, including: maintenance of equipment (including converters) in the Company's BezeqTech unit; maintenance of exchanges; content development services and communication applications.
  • E. Sale of user rights in communication infrastructure, call transfer, including sale of user rights in international communication infrastructure and supply of a local segment in Israel, hosting services at server farms, and mutual call transfer and completion agreements with Eurocom Group companies.

29.5 Transactions with interested and related parties (contd.)

29.5.1 Negligible transactions (contd.)

  • F. Placement and outsourcing services, including outsourcing of call center services and other outsourcing services.
  • G. Rental, management and real estate acquisition agreements, including rental of areas used for communication facilities and wireless communication, rental or acquisition of communication rooms in buildings owned by Eurocom Group companies (for example, to provide communication services in the building), and warehouses; and rental of areas to Eurocom Group companies in properties owned by the Company.
  • H. Acquisition of advertising and content services, including agreements to acquire media slots (web and radio advertising) from media companies in the Eurocom Group; agreement for to use content on Pelephone's cellular portal; acquisition of portals from Eurocom Group companies; media content management services by Eurocom Group companies.
  • I. Transactions relating to joint marketing, advertising, discounts and sponsorship with Eurocom Group companies or related to products of Eurocom Group companies, including distribution agreements (dealer) for marketing Company services (such as PRI and IPVPN) and joint marketing campaigns for the sale of PRI lines together with an exchange; consignment agreements for the sale of Eurocom Digital Communications equipment in private chain stores and the Company's virtual stores, for a commission to the Company; technological sponsorship at exhibitions organized by the Company.
  • J. Contribution to the community together with Eurocom Group companies and contribution to organizations/projects in which the controlling shareholder of the Company or his relative volunteers as an officer. These contributions are part of the Company's contribution policy. Each specific contribution is approved and the controlling shareholder or his relative gain no financial benefit from this connection. In the reporting period, these contributions were insignificant compared to the total contributions of the Company.

In the absence of special qualitative considerations all the circumstances, a transaction that is in the Company's regular course of business, is carried out in market conditions and has no material effect on the Company, shall be deemed negligible if all the following parameters exist:

  • K. The amount of the transaction does not exceed NIS 10 million.
  • L. The Company is not required to issue an immediate report for the transaction under Article 36 of the periodic reports regulations or any other law.
  • M. The transaction does not address the conditions of office and employment (as defined in the Companies Law) of an interested party or his relative, or a transaction as set out in section 270(4) of the Companies Law (transaction of a public company with a holder of control therein, directly or indirectly, including through a company he controls, in respect of receiving services from it by the Company and if such person is also an officer - as to the conditions of his office and employment, and if he is an employee of the Company but not an officer, as to his employment by the Company).

29.5 Transactions with interested and related parties (contd.)

29.5.1 Negligible transactions (contd.)

According to the provisions of the Companies Law, 1999, as amended from time to time, once a year, before publication of the annual financial statements, the audit committee will review the parameters set out above, and whether they require updating. In general, each transaction will be tested separately for negligibility. Notwithstanding the aforesaid, separate transactions that are part of the same continuing transaction or very similar transactions that are carried out routinely and repeatedly, will be tested as one transaction on an annual basis for negligibility, provided the scope of the transaction does not exceed NIS 10 million, as set out above.

The Board of directors may, from time to time and at its discretion, amend the parameters for a negligible transaction. This amendment will be duly reported.

For details of transactions that are not within the above definition of negligible, see sections 29.5.2 and 29.5.3 below.

29.5.2 Transactions with controlling shareholders or in which the controlling shareholder has a personal interest, pursuant to section 270(4) of the Companies Law, 1999 ("the Companies Law").

A. Agreements for acquisition of converters and power supplies

    1. On April 13, 2011, the general meeting approved (after the approval of the audit committee and Board of Directors) the Company's vote in the general meeting of DBS in favor of the agreement between DBS and Advanced Digital Broadcast SA ("ADB") and Eurocom Digital Communications Ltd. in the following transactions: (a) Acquisition of yesMaxHD converters according to the framework agreement and upgrade (partial or full, at the discretion of DBS) of the converter's hard-drive, at a total cost of USD 10.3 million. This price is for sea shipment. If the Company requires earlier delivery, by air, DBS will pay Eurocom the extra cost for air freight. (b) Receipt of dollar credit from Eurocom Digital Communications for an additional 60 days ("the Additional Credit Period") for purchase of the converters. The payment terms set out in the framework agreement is EOM + 35 days and for the additional credit period, DBS will pay interest at a rate of 1% (6% in nominal annual terms). The scope of the credit is estimated at an average of NIS 11 million and payment of the annual interest is estimated at NIS 578,000. (c) Purchase of power supplies for yesMaxHD converters from Eurocom and ADB for the period up to May 31, 2012 at a total cost of USD 131,000. The investment in the converters amounts in NIS 87 million in 2011 and was recognized in the financial statements of DBS under property, plant and equipment.
    1. On August 4, 2011, the general meeting approved (after the approval of the audit committee and Board of Directors) the Company's vote in the general meeting of DBS in favor of the engagement of DBS in the following transactions:

29.5 Transactions with interested and related parties (contd.)

  • 29.5.2 Transactions with controlling shareholders or in which the controlling shareholder has a personal interest, pursuant to section 270(4) of the Companies Law, 1999 ("the Companies Law") (contd.).
    • A. Agreements for purchase of converters and power supplies (contd.)

An additional order, further to the order in section 29.5.2(A)(1) above, of yesMaxHD converters from Eurocom Digital Communications and ADB, according to the framework agreement and any upgrade (partial or full, at the discretion of DBS) of the converter's hard-drive, at a total cost of USD 20.7 million. This price is for sea shipment. Should the Company require earlier delivery that requires air shipment, DBS will pay Eurocom the difference between sea shipment and airfreight and receipt of dollar credit from Eurocom for an additional 60 days ("the additional credit period") for purchase of the converters. According to the framework agreement, the payment terms are EOM + 35 days. For the Additional Credit Period, DBS will pay interest at a rate of 1% (6% in nominal annual terms). The scope of the credit is estimated at an average of NIS 12 million and payment of the annual interest is estimated as NIS 724,000.

    1. On February 16, 2012, the Board of Directors approved, after the approval of the audit committee, the amendment to the agreement between DBS and Eurocom Digital Communications Ltd. and ADB, which was approved at the general meeting on August 4, 2011 ("the Original Agreement") as set out in section 29.5.2 A (3) above. Accordingly, a proposal was made to amend the agreement for some of the converters (50% of the original amount) so that the additional maximum total cost of the Original Agreement (due to the increase in prices of hard drives as set out in this report) will be up to USD 1.953 million. The approval requires the approval of the general meeting of the Company's shareholders of which was convened for March 27, 2012.
    1. On March 14, 2012, the Company's Board of Directors approved the engagement of DBS in the following transactions (after approval of the audit committee):
    • (a) An additional order of new yesMaxTotal 3 converters from Eurocom Digital Communications and ADB, further to the order in section 29.5.2(A)(2) , according to the framework agreement and upgrade (partial or full, at the discretion of DBS) of the converter's hard-drive, at a total cost of USD 9.8 million (this price is for sea shipment; If DBS requires earlier delivery, by air, DBS will pay Eurocom the extra cost for airfreight) DBS will also be entitled, without consideration, to development days equivalent to USD 105,000 for future updates of the converter. DBS will also have the option, at its sole discretion, to acquire services for handling production stages, holding inventory in Israel, storage and supply to DBS's warehouses. If DBS decides to exercise this option for all the converters, the additional payment will be up to USD 250,000 for the entire quantity submitted for approval in accordance with this agreement. The approval includes approval for DBS to exercise the option at its discretion.
    • (b) Receipt of dollar credit from Eurocom Digital Communications for an additional 60 days ("the Additional Credit Period") for purchase of the converters. According to the framework agreement, the payment terms are EOM + 35 days. For the Additional Credit Period, DBS will pay interest at a rate of 1% (6% in nominal annual terms). The scope of the credit is estimated at an average of NIS 15 million and accordingly, payment of the annual interest is estimated as NIS 437,000.

29.5 Transactions with interested and related parties (contd.)

29.5.2 Transactions with controlling shareholders or in which the controlling shareholder has a personal interest, pursuant to section 270(4) of the Companies Law, 1999 ("the Companies Law") (contd.).

A. Agreements for purchase of converters and power supplies (contd.)

(c) An order of power supplies for yesMaxHD converters from Eurocom Digital Communications and from ADB, until December 31, 2012, at a total cost of USD 131,000.

The agreements in sub clause (a) and (b) will be presented for approval at the general meeting under section 275 of the Companies Law, in view of the terms set out in the Ministry of Communications' approval, as a transaction for acquisition of control in the Company by B Communications.

B. Management services

On June 10, 2010, the general meeting of the Company's shareholders approved an agreement between the Company and Eurocom Communications Ltd., the controlling shareholder (indirect) of the Company. Under the agreement, Eurocom will provide the Company with ongoing management and consultation services for an annual fee of USD 1.2 million over three years, commencing from June 1, 2010 through to May 31, 2013, unless one of the parties announces its intention to terminate the agreement with three months notice. The main services provided by the management company are consultation services for the Company's operations, including strategy, business development, regulation, marketing and any other consultation that the Company requires as a communications company and as a group of companies, and ongoing management services.

The services will be supplied from June 1, 2010 and for the term of the agreement by managers and/or employees and/or consultants of the management company and/or its shareholders and anyone that the management company deems suitable to supply the services. The management company will provide professional and skilled human resources and other resources that are required to supply the services, including managers and consultants with a background in communications and with international experience, in order to provide the Group professional and high-quality service. In addition, according to the consultation agreement, until otherwise decided, the Company's directors, except for outside directors, independent directors and the chairman of the Board of Directors, will not receive directors' compensation from the Company or the subsidiaries. The Company recognized expenses of NIS 4.306 million for the management services in 2011 and paid them in full. The Company believes that the remuneration paid according to the management agreement is below the average standard remuneration in similar companies, however is within the range of fair value.

29.5 Transactions with interested and related parties (contd.)

29.5.2 Transactions with controlling shareholders or in which the controlling shareholder has a personal interest, pursuant to section 270(4) of the Companies Law, 1999 ("the Companies Law") (contd.).

C. Undertaking to indemnify in advance for new directors in the Company

On October 26, 2011, following the enactment of the Streamlining of Enforcement Procedures within the Israel Securities Authority (Amendments to Legislation), 2011, the general meeting of the Company approved the amendment to the deeds of indemnity granted to officers serving in the Company, including directors or officers who are controlling shareholders in the Company or their relatives, so that the amended deed of indemnity will also allow indemnification of an officer for payment to a person affected by the breach (in accordance with section 52BBB(a)(1(a) of the Securities Law) or for expenses expended by an officer in respect of a procedure in accordance with section H(3), H(4) or I(1) of the Securities Law or in accordance with Article D in Chapter Four of Part IX of the Companies Law, including reasonable litigation expenses, including attorneys fees In addition, on October 11, 2011, the general meeting of Walla Communications Ltd. approved an undertaking to indemnify, dated July 6, 2010 and January 25, 2011, in favor of Or Elovitch, Amikam Shorer and Shaul Elovitch, respectively, by virtue of their positions as directors in Walla, under the same conditions as the undertaking to indemnify directors in Walla, in an amount (cumulative, for all Walla officers) equal to the lower of: A) 25% of the equity of Walla as at December 31, 2006 (linked to the CPI up to the indemnity date); or B) USD 10 million.

D. Framework transaction for D&O liability insurance

In April, 2011, the general meeting of the Company's shareholders approved, after approval of the Company's Board of Directors and the audit committee, a framework transaction, subject to approval of the general meeting of the Company's shareholders, for three years, from April 14, 2011 through to April 13, 2014, for the Company's engagement, during the normal course of business, in future insurance policies to cover the liability of directors and officers as may be from time to time, including directors and officers who are or who are likely to be considered controlling shareholders in the Company, and all by way of a "framework transaction" as defined in the Companies Regulations (Reliefs in Transactions with an Interested Party), 2000 ("the Relief Regulations"). The Company will acquire a policy with a liability limit of USD 100 million per claim and in total for each insurance year, and up to USD 20 million per claim and in total for the insurance period for legal expenses in Israel only. In addition, the liability limit for subsidiaries is the aggregate of half of this amount (as part of the above liability limits). The amount of the annual premium that the Company pays will not exceed USD 185,000 plus a sum constituting up to 20% of that amount. At the aforesaid date, the general meeting of the Company approved the Company's engagement in a D&O liability insurance policy for one year, from April 14, 2011 to April 13, 2012, under the terms set out above.

The Company may purchase insurance with a liability limit exceeding USD 100 million, provided that the amount of the annual premium that the Company pays does not exceed USD 185,000 plus a sum constituting up to 20% of that amount. Any purchase of a new insurance policy in the future as mentioned above will be approved by the Company's audit committee and the Board of Directors, which will determine whether it complies with the terms of the framework transaction.

29.5 Transactions with interested and related parties (contd.)

29.5.2 Transactions with controlling shareholders or in which the controlling shareholder has a personal interest, pursuant to section 270(4) of the Companies Law, 1999 ("the Companies Law") (contd.).

E. D&O liability insurance policies

In March 2012, the Board of Directors resolved, after receiving the approval of the audit committee and after determining that it meets the terms of the framework transaction, to approve the Company's engagement in the D&O liability insurance policy for one year, from April 14, 2011 to April 13, 2012. The Company will pay an annual premium of up to USD 220,000. The liability limit is USD 100 million per claim and in total for each insurance year, and up to USD 20 million per claim and in total for the insurance period for legal expenses in Israel only. In accordance with the Relief Regulations, the transaction does not require the approval of the general meeting (unless objections are submitted as set out in these regulations and below). For directors who are controlling shareholders, or their relatives, the engagement was approved pursuant to article 1B(5) of the Relief Regulations. Accordingly, if an objection is submitted as set out in article 1(C)(a) of the Relief Regulations, for the scope of the policy in respect of directors who are controlling shareholders or their relatives, and/or in respect of its approval in the context of the framework agreement, the engagement is subject to the approval of the general meeting with a majority as set out in section 275 of the Companies Law.

29.5.3 Transactions not included in section 270(4) of the Companies Law and are not negligible

A. Raising of debt by DBS

On March 7, 2011, the Company's Board of Directors resolved (after the approval of the audit committee) to vote in favor of DBS's transaction to raise debt of up to NIS 120 million at the general meeting of the shareholders of DBS.

B. Liability in advance to acquire Debentures (Series 6-8)

On June 28, 2011, the Board of Directors of the Company approved (after approval of the Audit Committee) preliminary commitments from Eurocom Capital Underwriting Ltd. (a company indirectly controlled by Eurocom Communications Ltd., the indirect controlling owner of the Company), in the planned tender for classified investors for a public offering of Debentures (Series 6 to 8) ("the Institutional Tender"). In the Company's institutional tender of June 28, 2011, preliminary commitments were received from Eurocom Capital Underwriting amounting to 5% of the total debentures relevant to the preliminary commitments from classified investors for each of the Debentures Series (6 to 8). At the reporting date, Eurocom Capital Underwriting no longer holds Debentures (Series 6 to 8) as set out above.

29.5 Transactions with interested and related parties (contd.)

29.5.4 Transactions with the controlling shareholder or companies under his control

The transactions in which the Group engaged with the controlling shareholder or in which the controlling shareholder has a personal interest in the reporting period reflect fair value. This determination is based, inter alia, on one or more of the following characteristics in relation to transactions (as the case may be, and according to the type of transaction and the relevance of the characteristic in respect thereof). The transaction is in similar conditions to those offered to the Company by unrelated parties (as the case may be), in similar transactions, and / or the transaction is carried out at prices that were set in the period prior to transfer of control in the Company (when the parties to the transaction unrelated parties), and / or terms of the transaction that the Company believes reflect market conditions.

29.6. Benefits for key officers

Benefits for employment of key managers, including:

Year ended December 31
2011 2010 2009
No. ofpersons NISthousands No. ofpersons NISthousands No. ofpersons NISthousands
Salary (29.6.2) 3 7,643 4 7,701 4 9,544
Bonus (29.6.3) 3 6,292 4 13,366 4 8,713
Share-based payments (see Note 26) 3 2,931 4 7,141 4 15,712
16,866 28,208 33,969
  • 29.6.1 Key officers in the Group in 2011 include the chairman of the Board of Directors (who did not receive compensation for his office in the reporting year) and the CEO of the Company, as well as the CEOs of Pelephone and Bezeq International.
  • 29.6.2 In 2011, changes in other provisions (which are included in total salary) are not material. In 2010, the changes in other provisions (which are included in total salary) were not significant, except for a decrease in the provisions for early notice and leave for the former chairman of the Board of Directors, in the amount of NIS 1.8 million. In 2009, the changes in the other provisions were not significant.
  • 29.6.3 The bonus for 2010 to the former chairman of the board, amounting to NIS 3.507 million, required the approval of the general meeting of the shareholders of the Company, and received approval in April 2011. In addition, the bonus includes a retention grant for the CEO's of the Company, Bezeq International and Pelephone, amounting to nine months salary, and was approved by the Company's Board of Directors on December 31, 2009.

29.7. Benefits for directors

Year ended December 31
2011 2010 2009
NIS thousands NIS thousands NIS thousands
Remuneration for directors who are not employed by the Company, see section 29.7.1 1,427 966 705
Number of directors receiving remuneration 4 5 2
Salary of employee-directors, see 29.7.2 1,269 1,332 1,450
Number of directors receiving the salary 2 2 2
Management fees to the controlling shareholder up to April 14, 2010 1,285 4,692
Management fees to the controlling shareholder from April 14, 2010, see section 29.5.2(C) 4,306 2,541
  • 29.7.1 The directors serving on the Company's Board of directors, except for the outside directors and the independent directors, do not receive remuneration from the Company.
  • 29.7.2 The salary is paid to employee-directors in respect of their work in the Company and they do not receive any additional pay in respect of their service as directors in the Company. For details of the additional allocation of options for employee-directors on January 25, 2011, see Note 26.
  • 29.7.3 In May 2005, the general meeting of the Company's shareholders approved the exercise of an option to purchase a run-off policy for liability for officers who served in the Company up to transfer of control to Ap. Sb. Ar., meaning until October 11, 2005, for seven years from that date
  • 29.7.4 In March, 2010, the general meeting of the Company's shareholders approved (after approval of the audit committee and the Board of directors) the conversion of the directors' and officers' liability insurance policy to a run-off policy, commencing from the date of transfer of control from Ap.Sb.Ar. Holdings Ltd. to B Communications for seven years from this date. The limit of liability is up to USD 50 million for claims and in total for the insurance period. In addition, the liability limit is up to USD 10 million per claim and in total for the insurance period for legal expenses in Israel only. The liability limit for subsidiaries is half of this amount (as part of the above liability limit). The annual premium for the policy is USD 380,500. The policy will also cover directors who were controlling shareholders in the Company until control was transferred to B Communications, or their relatives.
  • 29.7.5 See section 29.5.2 (D) above for the approval of the general meeting held on April 2011 in respect of the Company's engagement, in the normal course of business, in future insurance policies to cover D&O liability, as amended from time to time, including directors and officers who are or may be considered as controlling shareholders in the Company, by way of a framework transaction" as defined in the Relief Regulations.
  • 29.7.6 For the approval of the general meeting held in April 2011 of the Company's engagement in a D&O liability insurance policy for one year from April 14, 2011 to April 13, 2012, including directors and officers who are or may be considered as controlling shareholders in the Company, see section 29.5.2 (D) above.

29.7 Benefits for directors (contd.)

  • 29.7.7 For the approval of the audit committee and Board of Directors in March 2012 in respect of the Company's engagement in a D&O liability insurance policy, see section 29.5.2 (E) above.
  • 29.7.8 In January 2007, the general meeting of the Company's shareholders approved an undertaking to indemnify according to a deed of indemnity for all of the Company's officers for any liability or expense imposed on the officers due to their actions in their capacity as an officer in the Company (including their actions in subsidiaries), within the limitations provided in the Companies Law. The amount of the indemnity was limited to a ceiling of 25% of the Company's equity at the time the indemnity is paid. The deed of indemnity will apply to events listed in the deed of indemnity, which is attached to the immediate report regarding notice of a general meeting to approve the undertaking to indemnify. In 2008-2010 and up to the publication date of this report, an undertaking to indemnify was approved for new officers who joined the Company.

See section 29.5.2 (C) above for the approval of the general meeting held on October 2011 in respect of the amendment to the deed of indemnification granted to officers serving in the Company (including directors or officers who are controlling shareholders in the Company or their relatives).

In the past seven years, the Company has granted indemnity to officers for the following issues:

  • A. The undertaking to indemnify of April 6, 2005 for a financial liability that would be imposed on officers of the Company and in respect of reasonable litigation expenses which they would incur, relating directly or indirectly to the sale of the State's holdings in the Company.
  • B. The undertaking to indemnify of May 16, 2005, for officers who served in the seven years preceding the completion date of the sale of core control in the Company to Ap.Sb.Ar.
  • 29.8. For guarantees to related parties, see Note 19.
  • 29.9. For the allocation of phantom options to the CEOs of the Company, Pelephone and Bezeq International, see Note 26.

30. Financial instruments:

30.1. General

The Group is exposed to the following risks, arising from the use of financial instruments:

  • Credit risk
    • Liquidity risk
  • Market risk (which includes currency, interest, CPI risks and other price risks)

This Note provides information about the Group's exposure to each of the above risks, an explanation as to how the risks are managed, and the measurement processes. . Other quantitative disclosure is included in the other Notes to the financial statements.

30.2. Framework for financial risk management

The Board of Directors has overall responsibility for the Group's financial risk management. The purpose of financial risk management in the Group is to define and monitor those risks constantly, and to minimize their possible effects arising from the exposure on the basis of assessments and expectations for parameters that affect the risks. The Group's policy is to hedge, in part and where required, exposure arising from fluctuations in foreign exchange rates, copper prices, the CPI and interest rates.

30.3. Credit risk

Credit risk is the risk of financial loss to the Group if a customer or the other party to a financial instrument fails to meet its contractual obligations, and it is derived mainly from debit balances of customers and other receivables and from investments in deposits and in securities. Management monitors the Group's exposure to credit risks on a regular basis. Cash and investments in deposits and securities are deposited in highly-rated banks and credit assessments are made on material customer balances.

Trade and other receivables

The Group's management regularly monitors customer debts, and the financial statements include provisions for doubtful debts which properly reflect, in the management's estimation, the loss inherent in doubtful debts. In addition, the balances of the trade receivables are widely spread.

Investments in financial assets

Any investments in securities are made in liquid, marketable and low-risk securities. Transactions involving derivatives are made with entities that have a high credit rating.

Guarantees

The Group's policy is to provide tender, performance and legal guarantees. In addition, the Company provides bank guarantees, where necessary, for banking obligations of subsidiaries and associates. As at December 31, 2011, the Group has the guarantees described in Note 19.

30.3 Credit risks (contd.)

At the reporting date, there is no material concentration of credit risks. The maximum exposure to credit risk is represented by the carrying amount of each financial asset, including derivatives, in the statement of financial position, as follows:

December 31, 2011 December 31, 2010
NIS million NIS million
Cash and cash equivalents 1,352 365
Monetary reserves 915
Available-for-sale financial assets 39 31
Trade and other receivables 4,770 3,920
Bank deposit for providing loans to employees 76 83
Assets and other investments 10 7
Derivatives 25 15
7,187 4,421

See Note 7 for the matter of maximum exposure to credit risk for trade receivables.

30.4. Liquidity risk

Liquidity risk is the risk that the Group will be unable to honor its financial obligations on time. The Group's policy for liquidity management is to ensure, as far as possible, sufficient liquidity to honor those liabilities on time, without incurring undesirable losses. The Group estimates that the risk is low.

For information about the terms of the debentures issued by Group companies and the loans received, see Note 13 above.

The following are the contractual maturities of financial liabilities, including estimated interest payments (based on known CPI and interest rates on December 31, 2011):

Balance at December 31, 2011
CarryingamountNISmillion Contractualcash flowNISmillion First half of2012NISmillion Second halfof 2012NISmillion 2013NISmillion 2014-2016NISmillion 2017 andthereafterNISmillion
Non-derivative financial liabilities
Trade payables 890 890 890
Other payables 792 792 773 19
Bank loans 4,408 5,346 163 249 761 2,171 2,002
Debentures issued to the public 4,236 5,199 384 64 494 2,203 2,054
Debentures issued to financial institutions 934 1,175 153 90 177 295 460
Dividend payable 1,895 2,000 500 500 1,000
13,155 15,402 2,863 922 2,432 4,669 4,516

It is not expected that the cash flows included in the analysis of the repayment dates will be materially earlier, or in amounts that are materially different.

30.4 Liquidity risk (contd.)

Balance at December 31, 2010
CarryingamountNISmillion Contractualcash flowNISmillion First half of2012NISmillion Second halfof 2012NISmillion 2013NISmillion 2014-2016NISmillion 2017 andthereafterNISmillion
Non-derivative financial liabilities
Trade payables 1,061 1,061 1,061
Other payables 760 760 748 12
Bank loans 2,855 3,320 69 83 310 1,778 1,080
Debentures issued to the public 2,163 2,391 690 371 1,021 309
Debentures issued to financial institutions 699 756 169 79 152 356
7,538 8,288 2,737 174 833 3,155 1,389
Financial liabilities - derivative instruments
Forward contracts on copper prices 10 10 10

30.5. Market risks

Market risk is the risk that changes in market prices, such as foreign currency exchange rates, interest rates and the prices of securities, raw materials and other items, will influence the Group's results or the value of its holdings in financial instruments. The purpose of market risk management is to manage and oversee the exposure to market risks within accepted parameters to prevent significant exposures to market risks that will influence the Group's results, liabilities and cash flow.

During the normal course of its business, the Group takes full or partial hedging action and takes into account the effects of the exposure in its considerations for determining the type of loans it takes and in managing its investment portfolio.

The Group is currently assessing its financial risk management policy.

30.5.1 Exposure to CPI and foreign currency risks

CPI risk

Changes in the rate of inflation affect the Group's profitability and its future cash flows, mainly due to its CPI-linked liabilities. In applying a policy of minimizing the exposure to the CPI, the Group makes forward transactions against the CPI. The duration of the forward transactions is the same as or shorter than the duration of the hedged exposures. A considerable part of these cash balances is invested in shekel deposits / monetary reserves which are exposed to changes in their real value as a result of a change in the rate of the CPI.

Foreign currency risk

The Group is exposed to foreign currency risks mainly due to payments for purchases of terminal equipment and property, plant and equipment, some of which are denominated in or linked to the dollar or euro. In addition, the Group provides services for customers and receives services from suppliers worldwide for which it is paid and it pays in foreign currency, mainly the dollar. In applying a policy of minimizing foreign currency exposure, the Group makes forward transactions and purchases options against the dollar. The duration of the hedging transactions is the same as or shorter than the duration of the hedged exposures.

30.5 Market risks (contd.)

30.5.1 Exposure to CPI and foreign currency risks (contd.)

Unlinked CPI-linked Foreign currency orlinked thereto(mainly dollar) Non-monetarybalance Total
NIS million NIS million NIS million NIS million NIS million
Current assets
Cash and cash equivalents 1,331 21 1,352
Trade receivables 2,986 37 36 3,059
Other receivables 49 167 70 286
Investments, including derivatives 921 9 16 946
Inventory 204 204
Assets classified as held for sale 23 23
Non-current assets
Trade and other receivables 1,397 98 4 1,499
Investments, including derivatives 80 38 1 119
Property, plant and equipment 6,022 6,022
Intangible assets 2,257 2,257
Deferred and other expenses 282 282
Equity-accounted investments 1,549 (490) 1,059
Deferred tax assets 223 223
Total assets 6,764 1,860 115 8,592 17,331
Current liabilities
Debentures, loans and borrowings 219 546 765
Employee benefits (not within the
scope of IFRS 7) 389 389
Trade payables 750 140 890
Other payables, including
derivatives 722 69 1 792
Current tax liabilities 397 397
Deferred income 3 53 56
Provisions 49 134 3 186
Dividend payable 971 971
Non-current liabilities
Debentures 2,154 2,509 4,663
Loans 4,055 95 4,150
Provisions and other liabilities 126 36 162
Deferred tax liabilities 69 69
Employee benefits (not within thescope of IFRS 7) 166 13 50 229
Dividend payable 924 924
Total liabilities 10,528 3,763 191 161 14,643
Total exposure in the statement of
financial position (3,764) (1,903) (76) 8,431 2,688
Details of forward transactions
Forward contracts on CPI (600) 600

30.5 Market risks (contd.)

30.5.1 Exposure to CPI and foreign currency risks (contd.)

Balance at December 31, 2010
Unlinked CPI-linked Foreign currency orlinked thereto(mainly dollar) Non-monetarybalance Total
NIS million NIS million NIS million NIS million NIS million
Current assets
Cash and cash equivalents 339 26 365
Trade receivables 2,629 34 38 2,701
Other receivables 51 52 124 227
Other investments, including derivatives 2 2 3 7
Inventory 178 178
Assets classified as held for sale 29 29
Non-current assets
Long-term trade and other receivables 949 161 4 1,114
Investments, including derivatives 87 10 30 2 129
Property, plant and equipment 5,610 5,610
Intangible assets 2,248 2,248
Deferred and other expenses 292 292
Equity-accounted investments 1,351 (267) 1,084
Deferred tax assets 254 254
Total assets 4,057 1,610 101 8,470 14,238
Current liabilities
Debentures, loans and borrowings 7 942 949
Employee benefits (not within the scope of IFRS 7) 269 269
Trade payables 887 174 1,061
Other payables, including derivatives 675 85 10 770
Current tax liabilities 267 267
Deferred income 4 29 33
Provisions 31 216 4 251
Non-current liabilities
Debentures 1,967 1,967
Loans 2,670 131 2,801
Provisions and other liabilities 103 1 8 112
Deferred tax liabilities 83 83
Employee benefits (not within the scope of IFRS 7) 202 56 47 305
Total liabilities 4,848 3,664 232 124 8,868
Total exposure in the statement of financial position (791) (2,054) (131) 8,346 5,370
Details of forward transactions
Forward contracts on CPI (390) 390

C-99

30.5 Market risks (contd.)

30.5.2 The Group has CPI forward contracts

Currency/linkagereceivableNISmillion Currency/linkage payableNISmillion Expiry dateNISmillion Par value(currency)NISmillion Fair valueNISmillion
December 31, 2011
Instruments not used for hedge accounting –contract on CPI CPI Unlinked 2012 600 8
December 31, 2010
Instruments not used for hedge accounting –contract on CPI CPI Unlinked 2011-2012 390 12

30.5.3 Data in NIS for exchange rates and CPI

December 312011 December 312010 December 312009 Change (%)December 312011 Change (%)December 312010 Change (%)December 312009
CPI in points(*) 136.79 133.89 130.42 2.17 2.66 3.91
1 USD (in NIS) 3.821 3.549 3.775 7.66 (5.99) (0.71)
1 EUR (in NIS) 4.938 4.738 5.442 4.22 (12.94) 2.73

(*) CPI for the month at average base of 100=1998

30.5.4 Interest risks

Group is exposed to interest rate risk due to its holding of debt instruments bearing variable interest.

A. Type of interest

The interest rate for the Group's interest-bearing financial instruments at the reporting date is as follows:

Carrying amount
2011 2010
NIS million NIS million
Fixed-interest instruments
Financial assets (mainly deposits and trade receivables) 4,450 2,551
Financial liabilities (loans and debentures) (6,683) (4,347)
(2,233) (1,796)
Variable-interest instruments
Financial liabilities (loans and debentures) (2,895) (1,370)

B. Fair value sensitivity analysis for fixed rate instruments

The Group's assets and liabilities at fixed interest are not measured at fair value through profit or loss, nor does the Group designate derivatives (interest swap contracts) as hedging instruments according to a hedge accounting model of fair value. Accordingly, a change in interest rates at the reporting date will not affect profit or loss.

30.5 Market risks (contd.)

30.5.4 Interest risk (contd.)

C. Sensitivity analysis of cash flow for instruments at variable interest

An increase of 100 basis points in the interest rate at the reporting date would decrease shareholders' equity and profit or loss by approximately NIS 22.00 million (2010-approximately NIS 10.28 million). This analysis assumes that all other variables, especially foreign currency rates, remain stable.

30.6. Fair value

30.6.1 Fair value compared to carrying amounts

The table below shows the differences between the carrying amount and the fair value of groups of financial liabilities The carrying amount of financial assets does not differ significantly from their fair value.

December 31, 2011 December 31, 2010
Carrying amount Fair value Fair value
NIS million NIS million NIS million NIS million
Short-term credit 3 3 7 7
Loans from banks and others, CPI-linked 136 139 180 192
Loans from banks and others, unlinked 1,815 1,873 1,310 1,310
Debentures issued to the public, CPI-linked 3,894 4,083 2,249 2,387
Debentures issued to financial and other institutions,
CPI-linked 544 564 712 760
Debentures issued to financial institutions, unlinked 403 422
Dividend payable 1,895 1,920
8,690 9,004 4,458 4,656

The methods used to estimate the fair values of financial instruments are described in Note 4.

30.6.2 Average interest rates used to determine fair value

2011 2010
% %
Long-term trade receivables 6.14 5.0
Unlinked loans 5.12 5.42
Linked loans 1.66 1.39
Unlinked debentures 6.9
Linked debentures 2.13 1.3

30.6 Fair value (contd.)

30.6.3 Fair value hierarchy

The table below presents an analysis of the financial instruments measured at fair value, using the evaluation method.

The levels are defined as follows:

  • A. Level 1: Quoted prices (unadjusted) in an active market for identical instruments.
  • B. Level 2: Observable market inputs, direct or indirect, other than Level 1 inputs.
  • C. Level 3: Inputs not based on observable market data.
Balance at December 31, 2011
Level 1 Level 2 Level 3 Total
NIS million NIS million NIS million NIS million
Financial assets held for trading:
Monetary reserves 915 915
Derivatives not used for hedging
Forward contracts on CPI 15 15
Forward contracts on copper prices 8 8
Available-for-sale financial assets:
Unmarketable shares 38 38
915 23 38 976

30.6.4 Financial instruments measured at fair value on level 3

The table below reconciles the opening and closing balances in respect of financial instruments measured at fair value on level 3 in the fair-value hierarchy:

2011Available-for-salefinancial assets Nonmarketable sharesNIS million 2010Available-for-salefinancial assets Nonmarketable sharesNIS million
Balance as at January 1 29 31
Total losses recognized in the statement of income (1)
Acquisitions 6 5
Disposal consideration (3) (10)
Profits recognized in other comprehensive income 7 3
Balance as at December 31 38 29

31. Selected condensed data from the financial statements of Pelephone Communications Ltd. and Bezeq International Ltd.

31.1. Pelephone Communications Ltd.

Statement of financial position:

December 31, 2011 December 31, 2010
NIS million NIS million
Current assets 2,280 2,071
Non-current assets 3,124 2,821
5,404 4,892
Current liabilities 1,263 1,198
Non-current liabilities 992 732
Total liabilities 2,255 1,930
Equity 3,149 2,962
5,404 4,892

Statement of income:

Year ended December 31
2011 2010 2009
NIS million NIS million NIS million
Revenues from services 2,436 3,536 3,474
Value added services 1,201 1,014 782
Revenues from sales of terminal equipment 1,911 1,182 1,120
Total revenues from services and sales 5,548 5,732 5,376
Cost of services and sales 3,587 3,754 3,592
Gross profit 1,961 1,978 1,784
Selling and marketing expenses 480 468 461
General and administrative expenses 121 127 133
Operating profit 1,360 1,383 1,190
Financing expenses (income)
Financing expenses 67 111 100
Financing income (105) (100) (90)
Financing expenses (income), net (38) 11 10
Profit before income tax 1,398 1,372 1,180
Taxes on income 342 339 305
Profit for the year 1,056 1,033 875

31. Selected condensed data from the financial statements of Pelephone Communications Ltd. and Bezeq International Ltd. (contd.)

31.2. Bezeq International Ltd.

Statement of financial position

December 31, 2011 December 31, 2010
NIS million NIS million
Current assets 500 447
Non-current assets 768 591
1,268 1,038
Current liabilities 292 279
Non-current liabilities 147 24
Total liabilities 439 303
Equity 829 735
1,268 1,038

Statement of income

Year ended December 31
2011 2010 2009
NIS million NIS million NIS million
Revenues 1,354 1,380 1,318
Operating expenses 788 822 777
Gross profit 566 558 541
Selling and marketing expenses 209 192 175
General and administrative expenses 116 109 105
Other revenue, net (63)
Operating profit 241 320 261
Financing expenses (income)
Financing expenses 11 11 12
Financing income (9) (6) (15)
Financing expenses (income), net 2 5 (3)
Share in the profits of equity-accounted investees 1 3 7
Profit before income tax 240 318 271
Income tax expense 58 65 71
Profit for the year from continuing operations 182 253 200
Profit for the year from discontinued operations 1
Profit for the year 182 254 200

32. Subsequent Events

  • 32.1 For claims filed against Group companies subsequent to the date of the financial statements, see Notes 17.2 and 17.7.
  • 32.2 For the resolution of the Board of Directors, subsequent to the date of the financial statements, to recommend to the general meeting to distribute a cash dividend to the shareholders, see Note 20.2.3.
  • 32.3 On March 14, 2012, the Company issued a complete tender offer to purchase all the shares of Walla held by the public (12,980,972 shares representing 28.45% of Walla's issued and paid up share capital) at a price of NIS 5.25 per share and for NIS 68 million (if employee options in Walla are exercised up to the last date for acceptance under the tender, the amount of purchased shares increase, and the total consideration will increase accordingly to NIS 77 million). The tender offer is subject to acceptance by offerees, in the majority set out in the Companies Law, to allow the purchase of all Walla shares held by the public, Walla will become a private company and its shares will be delisted from the TASE. The final date for submitting notices of acceptance was set for April 5, 2012.

Exhibit 99.4

Chapter D (Additional Information about the Company) Periodic Report for 2011

1. Regulation 10A: Summary of the Company's consolidated statements of income for each of the quarters in the year ended December 31, 2011 (in NIS millions).

The quarterly statements were drafted in compliance with the International Financial Reporting Standards (IFRS)

Q1 2011 Q2 2011 Q3 2011 Q4 2011 2011 2010
Revenue 2,913 2,893 2,917 2,650 11,373 11,987
Costs and expenses 2,248 1,958 1,973 1,952 8,131 8,243
Operating profit 665 935 944 698 3,242 3,744
Financing expenses - net 20 62 86 42 210 109
Earnings before Group's equity in affiliates 645 873 858 656 3,032 3,635
Share in losses of affiliates 65 72 66 13 216 261
Profit before income tax 580 801 792 643 2,816 3,374
Income tax 174 216 243 122 755 932
Profit for the period 406 585 549 521 2,061 2,442
Other comprehensive income (loss), net for the
period of tax - (1) 3 33 35 13
Total comprehensive income for the period 406 584 552 554 2,096 2,455
Attributable to:
Shareholders of the Company 407 584 553 557 2,101 2,456
Non-controlling interests (1) - (1) (3) (5) (1)
Total comprehensive income for the period 406 584 552 554 2,096 2,455
Earnings per share Basic earnings per share 0.15 0.22 0.20 0.19 0.76 0.91
Diluted earnings per share 0.15 0.21 0.20 0.19 0.76 0.90

2. Regulation 10C: Use of proceeds for the securities with special reference to the application of proceeds based on the prospectus

On July 3, 2011 the Company issued debentures (Series 6 through 8) based on a shelf offering memorandum dated June 29, 2011 published under the shelf prospectus.

For further information relating to this matter see the Company's shelf offering memorandum dated June 29, 2011 and the announcement of the results of the issuance under the Company's shelf offering memorandum dated June 30, 2011, included here by reference. Furthermore, see Note 13.2 to Chapter C of the Company's financial statements for 2011.

The purpose of the proceeds from the issuance, as published in the announcement of the results of the issuance under the Company's shelf offering memorandum date June 30, 2011, are as follows: "The Company intends to use the proceeds from the issuance for the ongoing business operations of the Company, and this includes the option of using the proceeds, inter alia, to repay loans, carry out investments in infrastructures and other investments, to pay dividends, or for other needs as the Company may decide, as the Capex may be from time to time. The Company used the proceeds for its ongoing business operations and in accordance with the goals that were set.

3. Regulation 11: Breakdown of material investments in subsidiaries and related companies as of the date of the financial statements 1

Rate of holding inissued equity and Rate of holdings inrights to appoint Company'sseparate balance
Company name: Name of holder Class of share Number of shares Total par value in voting rights directors sheet value2
Pelephone Communications Ltd.
("Pelephone") The Company Ordinary NIS 1 302,460,000 302,460,000 100% 100% 4,901
Bezeq International Ltd. ("Bezeq Ordinary NIS 0.1
International") The Company shares 1,136,990,000 113,699,000 100% 100% 990
D.B.S. Satellite Services (1998) Ltd.3 Ordinary NIS 1
("DBS") The Company shares 14,881 14,881 49.78% 45.45%4 1,057
Bezeq Online Ltd. The Company Ordinary NIS 1 1,170,000 1,170,000 100% 100% 58
Ordinary NIS 1
Bezeq Zahav (Holdings) Ltd.5 The Company shares 999,999 999,999 100% 100% 893
Walla! Communications Ltd.6("Walla") The Company Ordinary NIS 1 32,644,997 32,644,997 71.55%7 71.55% 174

1 The foregoing list does not include: The companies held by the Company's subsidiaries and related companies. Information pertaining to the company held by the Company whose securities are listed for trade on the TASE, is noted in the periodic reports of that company for 2011.

3 The investment in DBS, in the amount of NIS 1,549 million, was carried out through loans, of which NIS 59 million are CPI linked loans, NIS 214 million are CPI linked loans bearing 5.5% interest and NIS 1,276 million are CPI linked loans bearing interest of 11%.

5 Loans were extended to the subsidiary, Bezeq Zahav (Holdings) Ltd. for financing the acquisition of debentures Series 5 of the Company.

7 Fully diluted 67.99%

2 The enclosed values include extended loans as follows: Pelephone - NIS 732 million; Bezeq International - NIS 160 million; Bezeq Zahav - NIS 893 million and Bezeq Online - NIS 17 million. For further information regarding dates on which the loans were extended, their terms and repayment dates, see Note 9.2 to the Separate Financial Information attached to the periodic report.

4 According to the articles of association of DBS, based on the current holdings in DBS, the Company is entitled to appoint up to 5 of the 11 directors that the shareholders in DBS are entitled to appoint. Similarly, pursuant to DBS articles of association, the voting rights of each board member will be equivalent to the total voting rights of the shareholder who appointed the director divided by the number of directors appointed by that shareholder so that the voting rights of the directors appointed by the Company will be 49.78% of the voting rights in DBS's board of directors. The Company has option warrants which, as of the date of the periodic report, grants it 8.6% of the shares in DBS

6 Walla share price on the Tel Aviv Stock Exchange ("TASE") as at December 29, 2011 was NIS 0.300.7 (on December 31, 2010 there was no trading on the TASE) Walla has 1,745,001 employee options exercisable into 1,745,001 Walla shares based on Walla's financial statements at March 13, 2012). For further information pertaining to the full tender offer published by the Company for the acquisition of all Walla shares held by the public, see section 1.1.2 to Chapter A of the periodic report.

4. Regulation 12: Material changes in investments in subsidiaries and related companies in the reporting period:

Date of change Nature of the change Company name: Reported amounts(NIS millions)
1-12.2011 Employee options8 Pelephone 1
1-12.2011 Employee options8 Bezeq International 2
1-12.2011 Employee options8 D.B.S. 1
May 17, 2011 Dividend announcement Pelephone 280
Dec 29, 2011 Dividend announcement Pelephone 589
Dec 29, 2011 Dividend announcement Bezeq International 92
1-12.2011 Reduced premium Bezeq Zahav Holdings Ltd. (6)
1-12.2011 Revaluation Bezeq Zahav Holdings Ltd. 25
June 1, 2011 Repayment of debentures Bezeq Zahav Holdings Ltd. (174)
1-12.2011 Linkage differentials and interest D.B.S. 189

5. Regulation 13: Revenues of subsidiaries and related companies and the revenues of the Company from them as of the reporting date (in NIS millions)

Comprehensive
Company name: Profit (loss) forthe period income(loss) forthe period Dividends Management fees Interest income
NIS millions NIS millions NIS millions NIS millions NIS millions
Pelephone 1,056 1,056 869 - 9
Bezeq International 182 182 92 - 1
D.B.S. (230) (230) - - 158
Bezeq Online Ltd. -* -* - - -*
Bezeq Zahav Holdings Ltd. - - - - 44
Walla (6) (7) - - -

* Amount less than NIS 500,000

6. Regulation 20: Trading the Company's securities on the TASE –dates and reasons for interruption of trade – update

In 2011, 27,710,692 ordinary NIS 1 par value shares of the Company were listed for trading subsequent to options exercised from the employee options plan, under the outline dated March 25, 2007 and subsequent to exercise of options from the executive employee options plan dated December 20, 2010.

In 2011 the Company's debentures were listed on the TASE, as follows:

(a) NIS 958,088,000 par value debentures (Series 6), bearing annual fixed interest as set in the tender offering, of 3.70%.

8 For further particulars of the options plan see section 2.9.7. of Chapter A of the periodic report (description of the Company's businesses).

  • (b) NIS 424,955,000 par value debentures (Series 7), bearing annual variable interest at the annual short term loan yield ("Interest Base") with the addition of a margin, as set in the tender offering, of 1.40%;
  • Dates and reasons for interruption of trade: (c) NIS 1,329,363,000 par value debentures (Series 8), bearing annual fixed interest as set in the tender offering, of 5.70%.
Start of interruption End of interruption Reason for interruption of trade
May 12, 2011 09:05 AM May 12, 2011 9:50 AM Publication of the Q1financial statements

7. Regulation 21: Remuneration of interested parties and executive officers

Below is a breakdown of the remunerations for 2010, as recognized in the financial statements for 2011, to each of the five highest-paid senior officers in the Company or in a corporation under its control, and which were paid to them in lieu of their service in the company or a corporation under its control, (employer's cost on annual basis):

Recipient Remuneration (in NIS thousands) Total(in NISthousands)
Name Position Scopeofposition Salary9 Bonus10 Sharebasedpayment Phantomoptions12 Managementfees Consultationfees Commission Interest Rent Other Total
Avraham
Gabbay CEO Bezeq Full-time 2,712 2,517 - 1,091 - - - - - 6,320
CEO of
Gil Sharon Pelephone: Full-time 2,904 1,900 - 1,104 - - - - - 5,908
Yitzhak CEO, BezeqInternational
Benbenisti Ltd. Full-time 2,027 1,875 - 736 - - - - - 4,638
Alan BezeqDeputy CEO
Gelman and CFO Full-time 2,493 1,371 135 - - - - - - 3,999
Deputy CEO
Ran Guron and CFO Full-time 1,475 591 25 147 - - - - - 2,238

9 The salaries include the cost of salaries and the ancillary salary costs including benefits (as specified in the notes below) and social benefits, as well as changes in provisions set aside in the 2011 financial statements for severance compensation, prior notice and leave pay.

10 The bonus is for 2011 (as of reporting date, not yet paid to the senior officers) During 2011 bonuses for 2010 were paid to these officers, the amounts of which are inxzzzcluded in the corresponding table in the Company's annual report for 2010 published on March 8, 2010.

11 The value based on the Black & Scholes formula ("B&S value") at date of allotment (February 4, 2008 with the exception of the allotment to the deputy CEO and CFO, on March 7, 2008). This amount is the relative value for share-based remuneration for options that were recognized in the financial statements for the reporting year.

12 The value based on the Black & Scholes formula ("B&S value") at date of allotment (December 30, 2010). This amount is the relative value for share-based remuneration for phantom options that were recognized in the financial statements for the reporting year.

Breakdown of information pertaining to the terms of employment of the executive officers appearing in the foregoing table:

A. Avraham Gabbay

Employed by the Company as CEO, under a personal employment agreement dated July 19, 2007. The agreement is for an unlimited period, and it may be terminated by either party at any time and for any reason with 6 months prior notice. Under the agreement, the CEO is entitled to receive a monthly salary (gross) of NIS 175,000, linked to the CPI. In addition the CEO is eligible to receive ancillary benefits and social benefits such as company car, reimbursement of communications expenses, directors insurance, study fund, reimbursement of expenses incurred while fulfilling his position as well as generally accepted annual leave, sick and convalescence days.

On December 30, 2010 the Company's CEO was granted 3,000,000 phantom options at exercise price of NIS 10.206.

A component in the terms of the CEO's employment agreement is his right to annual bonus of up to 100% of his annual salary (without ancillary benefits), for full compliance with the preset goals for each year. In addition, a bonus formula was fixed for performance exceeding these goals of up to 125% of his13.

On March 7, 2011 the Company's board of directors (upon receipt of the approval of the Company's compensations committee and audit committee) approved the bonus for the Company's CEO for 2010 in an amount equivalent to 123% of the CEO's annual salary, in the amount of NIS 2,388,000.

On March 14, 2011 the Company's board of directors (upon receipt of the approval of the Company's audit committee) approved the bonus for the Company's CEO for 2010 in an amount equivalent to 120% of the CEO's annual salary, in the amount of NIS 2,517,000. The goals for the CEO's bonus for 2011 were set by the board of directors in December 2010 based on the Company's annual work schedule for 2011 and included three14: (a) EBITDA goal for the Company (solo), which constitutes 70% of the bonus calculation; (b) parameters for the progress of the NGN project, constituting 15% of the bonus calculation; (c) a goal relating to private market telephony and internet customers, which constitutes 15% of the bonus calculation. The CEO's compliance with all the bonus goals set for him for 2011 was 120%.

B. Gil Sharon

Employed as CEO of the subsidiary, Pelephone, under a personal employment agreement dated January 19, 2006. The agreement is for an unlimited period, and it may be terminated by either party at any time and for any reason with 12 months prior notice (by Pelephone) and 3 months prior notice (by Pelephone's CEO). His monthly salary is NIS 175,000 (gross), linked to the CPI. In addition, the CEO of Pelephone is entitled to receive ancillary benefits and social benefits such as telephone expenses, company car, study fund, reimbursement of expenses and generally accepted annual leave, sick and convalescence days.

On December 30, 2010 the Company's CEO was granted 3,000,000 phantom options at exercise price of NIS 10.206.

A component in the terms of the CEO's employment agreement is his right to annual bonus of up to 100% of his annual salary (without ancillary benefits), for full compliance with the preset goals for each year. In addition, a bonus formula was fixed for performance exceeding these goals of up to 125% of his annual salary.

On March 3, 2011 the Company's board of directors (upon receipt of the approval of the board of directors of Pelephone and of the Company's compensations committee and audit committee) approved the bonus for the CEO of Pelephone for 2010 in an amount equivalent to 120% of the annual salary of the CEO of Pelephone, in the amount of NIS 2,329,000. As aforesaid, this amount which is for 2010 is not included in the foregoing remunerations table.

On March 14, 2012 the Company's board of directors (upon receipt of the approval of the board of directors of Pelephone and of the Company's audit committee) approved the bonus for the CEO of Pelephone for 2011, in an amount equivalent to 90% of the annual salary of the CEO of Pelephone for 2011, in the amount of NIS 1,900,000. The bonus goals for the CEO of Pelephone were set by the Company's board of directors in December 2010, following approval of the Company's audit committee and of the board of directors of Pelephone, based on Pelephone's work schedule for 2011, including: EBITDA goals (based on Pelephone's financial statements (solo)) which constitutes 65% of the bonus calculation, and a managerial goal relating to the cash flows from Pelephone's ongoing operations, constituting 35% of the annual bonus calculation for the CEO of Pelephone for 2011.15 The compliance of the CEO of Pelephone with all the bonus goals set for him for 2011 was 50%.

13 The CEO's eligibility for such bonus is subject to approval of the Company's audit committee and board of directors and is subject to the manager being employed with the Company at the end of the year for which the goals were set. If the manager will not be employed with the Company at the end of the year, his eligibility to the bonus, if at all, will be determined according to the assessment of the Board of Directors and not according to the goals set.

14 Levels were set for calculating the bonus with regard to each of the criteria based on rate of compliance. With regard to the EBITDA goal, it was determined that compliance with less than 95% for the EBITDA goal would not grant the CEO a bonus for this criteria, compliance with 95% -100% of the EBITDA goal would grant the CEO with 60% - 100% for this criteria, pro-rata, and compliance with over 100% for this goal would grant the CEO with 100% - 125% for this criteria.

15 See Footnote 14 above.

C. Yitzhak Benbenisti

Employed as CEO of the subsidiary Bezeq International since November 6, 2007, under a personal employment agreement dated July 1, 2007. The agreement is for an unlimited period, and it may be terminated by either party at any time and for any reason with 6 months prior notice. His monthly salary is NIS 125,000 (gross), linked to the CPI. In addition, he is eligible to receive ancillary and social benefits such as company car, mobile phone, pension insurance, study fund, as well as generally accepted annual leave, sick and convalescence days.

On December 30, 2010 the CEO of Bezeq International was granted 2,000,000 phantom options at exercise price of NIS 10.206.

A component in the terms of the CEO's employment agreement is his right to annual bonus of up to 100% of his annual salary (without ancillary benefits), for full compliance with the preset goals for each year. In addition, a bonus formula was fixed for performance exceeding these goals of up to 125% of his annual salary 16.

On March 7, 2011 the Company's board of directors (upon receipt of the approval of the board of directors of Bezeq International and of the Company's compensations committee and audit committee) approved the bonus for the CEO of Bezeq International for 2010 in an amount equivalent to 120% of the annual salary of the CEO of Bezeq International, in the amount of NIS 1,440,000. As aforesaid, this amount which is for 2010 is not included in the foregoing remunerations table.

On March 14, 2012 the Company's board of directors (upon receipt of the approval of the board of directors of Bezeq International and of the Company's audit committee) approved the bonus for the CEO of Bezeq International for 2011, in an amount equivalent to 125% of the annual salary of the CEO of Bezeq International for 2011, in the amount of NIS 1,875,000. The bonus goals for the CEO of Bezeq International were set by the Company's board of directors in December 2010, following approval of the audit committee and board of directors of Bezeq International, based on Bezeq International's work schedule for 2011, including: An EBITDA goal (based on the financial statements (solo) of Bezeq International) which constitutes 75% of the bonus calculation, and an additional goal relating to the success in handling the marine cable project, constituting 25% of the bonus calculation for the annual bonus of the CEO of Bezeq International for 201117. The rate of compliance of the CEO of Bezeq International with all the bonus goals set for him for 2011 was 125%.

D. Alan Gelman

Employed by the Company as the deputy CEO and CFO under a personal employment agreement dated November 29, 2007, which became effective on February 15, 2008. The agreement is for an unlimited period, and it may be terminated by either party at any time and for any reason with 6 months prior notice. The salary of the deputy CEO and CFO is NIS 130,000 and is linked to the CPI published in January 2008 (in the reporting year his gross salary amounted to NIS 147,000. In addition, the deputy CEO and CFO is eligible to receive ancillary benefits and social benefits such as company car, communications expenses, study fund, reimbursement of expenses, as well as leave, sick and convalescence days.

16 See Footnote 13 above.

17 See Footnote 14 above.

On March 7, 2008, 3,500,000 options18 were allotted to the deputy CEO and CFO at an exercise price of NIS 5.50 (adjusted for distribution of dividend). The B&S value of all the options allotted to the deputy CEO and CFO, as at allotment date, is NIS 10.518 million.

The deputy CEO and CFO's bonus was limited to 80% of his annual salary for meeting 100% of the goals stipulated above, however the Company's Board of Directors is entitled to consider increasing the bonus to more than 80% of the annual salary, subject to the approval of the Company's audit committee.

On March 7, 2010 the Company's board of directors (upon receipt of the approval of the Company's compensations committee and audit committee) approved a bonus for the deputy CEO and CFO for 2010 in an amount of NIS 1,386,000. As aforesaid, this amount which is for 2010 is not included in the foregoing remunerations table.

On March 14, 2011 the Company's board of directors (upon receipt of the approval of the Company's audit committee) approved the bonus for the deputy CEO and CFO for 2010 in an amount equivalent to 78% of the deputy CEO and CFO's annual salary, in the amount of NIS 1,371,000. The goals for the deputy CEO and CFO's bonus for 2011 were set by the board of directors in December 2010 based on the Company's annual work schedule for 2011 and included several criteria19: (a) EBITDA goal (Group), which constitutes 50% of the bonus calculation; (b) personal-managerial goals that together constitute 40% of the bonus calculation; (c) the Chairperson's assessment constituting 10% of the bonus calculation.

The rate of compliance of the deputy CEO and CFO with all the bonus goals set for him for 2011 was 97%.

E. Ran Guron:

Employed as VP marketing in the Company since December 18, 2005, under a personal employment agreement dated December 18, 2005. On March 16, 2011, the Company's board of directors approved his appointment as deputy CEO of the Company in addition to his role as VP marketing of the Company. The agreement is for an unlimited period, and it may be terminated by either party at any time and for any reason with 6 months prior notice. The monthly salary of the deputy CEO and VP marketing in 2011 is NIS 90,000 (from date of appointment as deputy CEO), and this amount is linked to the CPI. In addition, Mr. Guron is eligible to receive ancillary and social benefits such as company car, mobile phone, pension insurance, study fund, as well as generally accepted annual leave, sick and convalescence days.

On February 4, 2008 Mr. Guron was allotted 900,000 options at exercise price of NIS 5.5. The B&S value of all the options allotted as aforesaid, as at allotment date, is NIS 2,599,000.

On December 30, 2010 the Company's board of directors approved a bonus plan for executive officers in the Group, including the deputy CEO and VP marketing, under which Mr. Guron was allotted 400,000 phantom options at exercise price of NIS 10.206.

A component in the terms of the employment agreement of the deputy CEO and VP marketing is his right to annual bonus of up to 50% of his annual salary (without ancillary benefits), for full compliance with preset goals for each year. In addition, a bonus formula was fixed for performance exceeding these goals of up to 62.5% of his annual salary.

On March 7, 2011 the Company's board of directors (upon receipt of the approval of the Company's compensations committee and audit committee) approved a bonus for the VP marketing for 2010 in an amount of NIS 512,000. As aforesaid, this amount which is for 2010 is not included in the foregoing remunerations table.

On March 14, 2011 the Company's board of directors (upon receipt of the approval of the Company's audit committee) approved the bonus for the Company's deputy CEO and VP marketing for 2011 in an amount equivalent to 56% of the his annual salary, in the amount of NIS 591,000. The bonus goals for the VP marketing were set by the Company's board of directors in December 2010 based on the Company's annual work schedule for 2011 and included: an EBITDA goal for the Company (solo), which constitutes 40% of the bonus calculation; a NGM goal that constitutes 10% of the bonus calculation; personal-managerial goals that constitute 40% of the bonus calculation; and a manager's assessment goal constituting 10% of the bonus calculation20. The rate of compliance of the deputy CEO and VP marketing with all the bonus goals set for 2011 was 113%.

20 See footnote 14 above.

18 One-third of the options vest one calendar year after the grant date, another third of the options vest after two calendar years from the grant date and the final third of the options vest after three calendar years from the grant date. Shortly prior to the publication of the financial statements, all of the deputy CEO and CFO's options had vested. The options are exercisable from the end of the vesting period of each tranche of options until five years have elapsed from the vesting date of the third tranche of options. The option remuneration is granted pursuant to the option plan for managers and senior officers (2007) as reported in the Company's immediate report dated December 25, 2007

19 See Footnote 14 above.

Other interested parties who receive remuneration from the Company

A. Rami Nomkin, an employee director employed with the Company, under Bezeq's community contributions dealing with employee volunteer work, transferred from the Ministry of Communications, since 1966. All the remunerations paid to Mr. Nomkin are due to his being an employee of the Company and not for his service as a Company director. Mr. Nomkin's total salary for 2011 amounted to NIS 555,000 and is linked to the professional salary tables. This salary includes a bonus for 2011 in the amount of NIS 19,556 which has not yet been paid and which was set in accordance with the criteria for all the Company's employees, based on the Company's EBITDA results and NGN goals.

On January 25, 2011 the Company's general meeting approved allotting 47,774 options to Mr. Nomkin, at an exercise price of NIS 7.457 (subject to adjustments for the distribution of dividend), under a material private placement report for an employee director dated December 20, 2010. The Black and Scholes value of all the options allotted to Mr. Nomkin is NIS 182,00021. The options were allotted to Mr. Nomkin as an employee of the Company and not for his service as a Company director.

B. Yehuda Porat, an employee director, serves as manager of the Company's security and safety department and is employed by the Company under a personal employment agreement dated October 29, 2007 (which was updated in May 2009). The agreement is for an unlimited period, and it may be terminated by either party at any time and for any reason with 3 months prior notice. The entire remuneration (including options as set forth below) are paid to Mr. Porat for his being a Company employee and not for his service as a Company director. . Mr. Porat's salary is linked to the CPI. The total remuneration paid to Mr. Porat for 2011 amounted to NIS 714,000. This salary includes a bonus for 2011 (which has not yet been paid) in the amount of NIS 95,000, which is subject to the approval of the general meeting of the Company's shareholders, which is to convene on April 24, 2012. The bonus was set in accordance with compliance with goals and administration assessment.

On May 3, 2009 the Company's general meeting approved allotting 100,000 options to Mr. Porat, at an exercise price of NIS 5.9703 (subject to adjustments for the distribution of dividend), under a material private placement report for an employee director dated January 21, 2009. The B&S value of all the options allotted to Mr. Porat, as at allotment date, is NIS 297,000.22

On January 25, 2011 the Company's general meeting approved allotting 39,681 options to Mr. Porat, at an exercise price of NIS 7.457 (subject to adjustments for the distribution of dividend), under a material private placement report for an employee director dated December 20, 2010. The Black and Scholes value of all the options allotted to Mr. Porat is NIS 151,00023. The options were allotted to Mr. Porat as an employee of the Company and not for his service as a Company director.

  • C. Remuneration of two external directors is based on the maximum tariffs prescribed in the Companies Regulations (Rules Concerning Remuneration and Expenses for an External Director), 2000 (for external expert directors) linked to the CPI as set in said regulations and which was updated under an amendment which took effect on March 6, 2008 and which was approved by the general meeting on June 1, 2008. The remuneration for 2011 for Mr. Mordechai Keret is NIS 393,163 and for Mr. Yitzhak Edelman is NIS 357,805 (including the reimbursement of travel expenses, pursuat to the approval of the general meeting).
  • D. Remuneration for two independent directors is based on the maximum tariff (for an expert external director) as prescribed in the Companies Regulations (Rules Concerning Remuneration and Expenses for an External Director), 2000, linked to the CPI as set in said regulations and which was updated under the foregoing amendment. The remuneration in 2011 for Mr. Mordechai Keret is NIS 325,948 and for Mr. Yitzhak Edelman is NIS 350,255 (including the reimbursement of travel expenses, pursuant to the approval of the general meeting).

21 One-third of the options vest one calendar year after the grant date, another third of the options vest after two calendar years from the grant date and the final third of the options vest after three calendar years from the grant date. The options are exercisable from the end of the vesting period of each tranche of options until five years have elapsed from the vesting date of the third tranche of options.

22 See foregoing footnotes21.

23 See foregoing footnotes21.

E. Eurocom Communications Ltd. management fees On June 10, 2010 the Company's general meeting approved signing an agreement with Eurocom Communications Ltd. ("Eurocom Communications"), the controlling shareholder (indirectly) of the Company, for consultancy and management services for a period of three years as of June 1, 2010 through to May 30, 2013 in return for an annual fee of USD 1.2 million (for a description of the main points of the agreement, see section 2.29.5B to the Notes to the financial statements). For the period June 1, 2011 through to December 31, 2011, the amount of NIS 4,305,900 (before VAT) was paid to the consultancy company for the consultancy services.

8. Standard 21A: The controlling shareholder of a company

A. Controlling Shareholder at Reporting Date

To the best of the Company's knowledge, the final controlling shareholder of the Company is Mr. Shaul Elovitch24, through his holdings in Eurocom Holdings ( 1979 ) Ltd. ("Eurocom Holdings"), Eurocom Assets Holdings Ltd., Eurocom Assets Ltd., Eurocom Technologies Management (2005) Ltd., Eurcom Communications Holdings 2005 Ltd., and his holdings (direct or indirect) in Eurocom Communications Ltd. ("Eurocom Communications"), the controlling shareholder in Internet Gold-Golden Lines Ltd., ("Internet Gold"), which controls B Communications Ltd. ("B Communications"), the controlling shareholder (wholly owned) of B Communications (S.P. 1) Ltd. ("B Communications 1") and its wholly owned subsidiary, B Communications (S.P. 2) Ltd. ("B Communications 2"), which holds 843,873,713 of the Company's shares. Each of the aforesaid companies is also considered to be a controlling shareholder in the Company under the Securities Law. Furthermore, pursuant to the Law, the Company deems Mr. Yosef Elovitch25, the brother of Mr. Shaul Elovitch, as a joint shareholder with Mr. Shaul Elovitch, and therefore as a controlling shareholder in the Company.

It should be noted that Ms Iris Elovitch, the wife of Mr. Shaul Elovitch holds a negligible amount of Bezeq shares (see description of Mr. Shaul Elovitch's holdings as set forth in section 10 below and footnote 31), and Ms. Elovitch and other family members of Mr. Shaul Elovitch hold shares of Internet Gold and BComm in negligible amounts of their issued and paid-up share capital.

It is noted that 814,211,545 of Bezeq shares owned by B Communications 2, are held in trust by Poalim (Romema) Trustees Ltd., as trustee for B Communications (S.P. 2) Ltd as the owners on the one hand, and for entities who provided finance for the acquisition of the shares under a financing agreement dated February 11, 2010, as holders of a first ranking lien on the shares, on the other hand.

It is further noted that 29,662,168 Bezeq shares are owned by B Communications 2, are held directly by B Communications 2 and are not subject to the current trust arrangement.

9. Standard 22: Transactions with the controlling shareholder

Below are particulars, to the best of the Company's knowledge, concerning all transactions with the controlling shareholders of the Company, or in which the controlling shareholders have a personal interest ("transaction with the controlling shareholders"), which the Company, its subsidiaries or its related companies (together - "the Group") engaged in during the reporting year or subsequent to the end of the reporting year and until the date on which this report is submitted, or which is still valid at the reporting date:

24 To the best of the Company's knowledge, the controlling shareholders in Eurocom Communications are as follows: A. Eurocom Holdings (1979) Ltd. holds 50.33% of the issued and paid-up share capital of Eurocom Communications; Eurocom Holdings (1979) Ltd. is a private company owned by Mr. Shaul Elovitch who holds 80% of its ordinary shares and 75% of its administration shares and his brother, Mr. Yosef Elovitch holds 20% of the ordinary shares and 25% of the administration shares; B. 4 private companies owned by Mr. Shaul Elovitch and his brother, Mr. Yosef Elovitch (with holdings of 80% and 20% respectively), which hold 49% of the issued and paid-up share capital of Eurocom Communications (Eurocom Assets Holdings Ltd., Eurocom Assets Ltd., Eurocom Technologies Management (2005) Ltd., and Eurocom Communications Holdings 2005 Ltd.); B. Mr. Shaul Elovitch, who holds 0.67% of the issued and paid-up share capital of Eurocom Communications.

25 See footnote 24 above.

A. General - Negligible Procedures

On March 7, 2011, the Company's Board of Directors resolved to adopt guidelines and regulations to classify a transaction of the Company, its subsidiary or associate with an interested party as a negligible transaction, which is not an extraordinary transaction, as set out in Regulation 41(A)(6) of the Securities Regulations (Annual Financial Statements), 2010 ("Financial Statements Regulations"). These guidelines and regulations are also used to examine the scope of disclosure in periodic reports and prospectuses (including shelf offering reports) regarding a transaction of the Company, a company under its control and a subsidiary or associate with a controlling shareholder or in which the controlling shareholder has a personal interest as set out in Regulation 22 of the Securities Law (Periodic and Immediate Reports), 1970 ("Periodic Report Regulations") and Article 54 of the Securities Regulations (Prospectus Details and Draft Prospectus – Structure and Form), 1969, and to examine the need to submit an immediate report for such transaction of the Company, as set out in Regulation 37(A)(6) of the periodic reports regulations (types of transactions determined in the financial statements regulations, the periodic reports regulations and the prospectus details regulations referred to above. ("interested party transactions").

From time to time, the Company and its subsidiaries or associates carry out negligible transactions, which are not extraordinary transactions, with an interested party in the Company or with related parties, of the types and nature detailed below: Transactions for the sale or purchase of products and services, such as communication products and services, including fixed-line and cellular handsets, software development products and services, maintenance services, voice-mail service agreements, rental transactions of real estate properties and advertising services.

In the absence of special, qualitative considerations in the circumstances, a transaction that is in the Company's regular course of business, is carried out in market conditions and it has no material effect on the Company, shall be deemed negligible if all the following parameters exist:

    1. The amount of the transaction does not exceed NIS 10 million.26
    1. The Company is not required to issue an immediate report for the transaction under Article 36 of the periodic reports regulations or any other law.
    1. The transaction does not address the employment terms (as set out in the Companies Law, 1999 ("the Companies Law")) of the interested parties or their relatives.

According to the provisions of the Companies Law, as may be from time to time, once a year prior to publication of the annual reports, the audit committee will review the parameters set out above, and the need to update them.

In general, each transaction will be tested separately for negligibility. Notwithstanding the aforesaid, separate transactions that are part of the same continuing transaction or very similar transactions that are carried out routinely and repeatedly, will be tested as one transaction on an annual basis for negligibility, provided the scope of the transaction does not exceed NIS 10 million, as set out above.

The Board of Directors may, from time to time and at its discretion, amend the parameters for a negligible transaction. This amendment will be duly reported.

B. Negligible transactions:

During the reporting period, the Group carried out negligible transactions, which are not extraordinary transactions, with interested parties in the Company or which the controlling shareholder has a personal interest, of the types and nature stipulated in the negligible transactions above. See also Note 30 to the financial statements. The Group's transactions with a controlling shareholder or in which the controlling shareholder has a personal interest, and which are not extraordinary, are classified by the Company as negligible or not negligible, based on the guidelines in the negligible procedures.

26 This is an amount less than 0.1% of the Company's assets and of its revenues.

C. Transactions that are not negligible:

Transactions included in section 270(4) of the Companies Law

1. Agreements to purchase satellite terminal equipment27

  • A. On April 13, 2011 the general meeting of the shareholders of the Company (following approval of the audit committee and the board of directors) approved the Company's vote at the general meeting of DBS in favor of DBS's engagement with ADB and Eurocom in the following transactions: (a) Acquisition of yesMaxHD converters, based on the framework agreement, and upgrade (partial or full, at the discretion of DBS) of the hard-drives of the converters, at a total cost of USD 10.3 million. The price set is for marine shipment. Should the Company require earlier delivery that requires air shipment, DBS will pay Eurocom the extra cost for air delivery. (b) Receipt of dollar credit from Eurocom Digital Communications for another 60 days ("the additional credit period") for the purchase of the converters. The payment terms set out in the framework agreement is EOM + 35 and for the additional credit period, DBS will pay interest at a rate of 1% (6% in nominal annual terms). The average amount of the credit is estimated as NIS 11 million and payment of the annual interest is estimated as NIS 578,000; (c) purchasing power supply packs for yesMaxHD converters from Eurocom and from ADB, for the period through May 31, 2012, at a total cost of USD 131,000. For further information, including pertaining to the matter of controlling shareholders who have a personal interest, see transaction report and notice of convening of an extraordinary general meeting published by the Company on May 8, 2011, noted here by way of reference.
  • B. On August 4, 2011 the general meeting of the shareholders of the Company (following approval of the audit committee and the board of directors) approved the Company's vote at the general meeting of DBS in favor of DBS's engagement in the following transactions: (1) an additional order, further to the order in subsection (b), of yesMaxHD decoders from Eurocom Digital Communications and from ADB, based on an existing framework, and upgrading (partial or full optional at the discretion of DBS) the hard drives of the converters at an overall cost of USD 20.7 million (The price set is for marine shipment. Should the Company require earlier delivery that requires air shipment, DBS will pay Eurocom the extra cost for air delivery). and to receive suppliers credit in dollars for a further period of 60 days ("the additional credit period") from Eurocom for the purchase of the converters. The payment terms set out in the framework agreement is EOM + 35 days and for the additional credit period, DBS will pay interest at a rate of 1% (6% in nominal annual terms). The scope of the credit is estimated at an average of NIS 12 million and payment of the annual interest is estimated as NIS 724,000. For further information, including pertaining to the matter of controlling shareholders who have a personal interest, see transaction report and notice of convening of an extraordinary general meeting published by the Company on June 28, 2011, noted here by way of reference.
  • C. On February 2, 2012 the board of directors of the Company, following approval of the audit committee, approved the amendment to DBS's engagement with Eurocom and ADB, which was approved by the general meeting of the shareholders on August 8, 2011, ("the original engagement") as set forth in section 1.b. above. Accordingly, it was proposed to amend the agreement with regard to some of the converters (approx. 50% of the original quantity approved) so that the addition to the maximum over cost of the original engagement (due to the rise in hard drive prices as set forth in this report) will be up to USD 1.053 million. Such approval requires the approval of the general meeting of the Company's shareholders which is set for March 27, 2012.
  • D. On March 7, 2012, the Company's board of directors approved an agreement with DBS (after approval of the audit committee), as follows: (1) an additional order, further to the order in subsection (b), of new yesMaxTotal3 decoders from Eurocom Digital Communications and from ADB, based on an existing framework agreement, and upgrading (partial or full optional at the discretion of DBS) the hard drives of the converters, at an overall cost of USD 9.8 million.28 In addition, DBS will be entitled, without payment, to development days equivalent to a total value of NIS 105,000 for converter upgrading in the future; DBS will be given the option, at its exclusive discretion, to acquire handling services at manufacture ordering stages, for holding and storage of inventories in Israel, and for delivery to DBS warehouses. If DBS decides to exercise the foregoing option, for all the converters, the additional payment will be up to USD 250,000 for the entire quantity approved under this engagement. The approval includes approval for DBS to exercise the option if it so chooses, at its discretion. (2) Receipt of dollar credit from Eurocom Digital Communications for another 60 days ("the additional credit period") for the purchase of the converters. The payment terms set out in the framework agreement is EOM + 35 days and for the additional credit period, DBS will pay interest at a rate of 1% (6% in nominal annual terms). The scope of the credit is estimated at an average of NIS 15 million and accordingly, payment of the interest is estimated as NIS 437,000. The approval of sections 1-2 above, requires the approval of the general meeting of the Company's shareholders which was called for April 24, 2012. 3) An order of power supply packs for yesMaxHD converters from Eurocom Digital Communications and from ADB, for a period until December 31, 2012, at a total cost of USD 130,000.

27 For the sake of caution, the agreements specified in this section were brought or will be brought, as the case may be, for approval by the general meeting of the shareholders of the Company in accordance with section 275 of the Companies Law, pursuant to the conditions prescribed in the Ministry of Communications approval for the transaction for the acquisition of control in the Company by B Communications (see section 1.1.3.A.1 of Chapter A of the periodic report).

28 The set price is for marine shipment. Should the Company require earlier delivery that requires air shipment, DBS will pay Eurocom the extra cost for air delivery.

2. Amendment of letters of indemnification for directors and officers who are controlling shareholders or their relatives

On October 26, 2011, the Company's general meeting approved (subsequent to the approval of the Company's audit committee and the board of directors) to approve an amendment to the letters of indemnification granted to officers currently employed in the Company and who are directors, or officers who are controlling shareholders of the Company, or their relatives, with regard to the Securities Authority Streamlining of Administrative Enforcement Law, so that the amended letters of indemnification will also allow indemnity for officers regarding payment to victims of the infringement, (under section 52BBB(a)(1)(a) to the Securities Law) or for expenses expended by the officer with regard to proceedings held concerning him/her under Chapters E3, E4 or I1 of the Securities Law or in accordance with mark D of the fourth chapter of the ninth part of the Companies Law, including reasonable litigation expenses, and including legal fees. In accordance with the foregoing, for approval of letters of indemnification to all currently serving officers in the Company who are controlling shareholders or their relatives, in the amended version attached as an appendix to the Immediate Report issued by the Company on September 12, 2011.

For further information, including pertaining to the matter of controlling shareholders who have a personal interest, see transaction report and notice of convening of an extraordinary general meeting published by the Company on September 12, 2011, noted here by way of reference.

It should be noted that the foregoing letters of indemnification were also amended with regard to the rest of the officers in the Company.

3. Framework transaction for D&O liability insurance

On April 13, 2011 the general meeting of the Company's shareholders (subsequent to approval by the Company's audit committee and board of directors) approved a framework transaction, subject to approval by the general meeting for a period of three years from April 14, 2011 through to April 13, 2014, for the Company's engagement, during the normal course of business, in future insurance policies to cover the liability of directors and officers, as may be from time to time, including directors and officers who are or who are likely to be considered controlling shareholders in the Company, and all by way of a framework transaction as defined in the Companies Regulations (Reliefs in Transactions with an Interested Party), 2000 ("the Relief Regulations"). The Company will acquire a policy with a liability limit of USD 100 million per claim and in total for each insurance year, and up to USD 20 million per claim and in total for the insurance period for legal expenses in Israel only. Furthermore, the accumulative liability limit for subsidiaries is half of this amount (as part of the above liability limit). The annual premium that the Company will pay will not exceed USD 185,000 with the addition of up to 20% of this amount. The Company will be permitted to acquire insurance with liability limit exceeding USD 100 million provided that the annual premium that the Company will pay will not exceed USD 185,000 with the addition of up to 20% of this amount. Any purchase of a new insurance policy in the future as mentioned above will be approved by the Company's audit committee and the Board of Directors, which will determine whether it complies with the terms of the framework transaction.

4. Engagement in an officers liability insurance policy for one year

  • A. On April 13, 2011 the general meeting of the Company's shareholders (subsequent to approval by the Company's audit committee and the board of directors), approved the Company engaging in a directors and officers liability insurance policy for one year as of April 14, 2011 through April 13, 2012. The annual premium that the Company will pay is USD 185,000. The liability limit is USD 100 million per claim and and in total for each insurance year, and up to USD 20 million per claim or in total for the insurance period for legal expenses in Israel only Furthermore, the accumulative liability limit for subsidiaries is half of this amount (as part of the above liability limit).
  • B. On March 7, 2012 the Company's board of directors, subsequent to approval of the audit committee and after determining that it complies with the terms of the foregoing framework transaction, decided to approve the Company engaging in a directors and officers liability insurance policy for one year from April 14, 2012 through April 13, 2013. The Company will pay an annual premium of up to USD 220,000. The liability limit is USD 100 million per claim and in total for each insurance year, and up to USD 20 million per claim and in total for the insurance period for legal expenses in Israel only. The agreement was approved, including with regard to directors who are controlling shareholders or their relatives, in accordance with the Relief Regulations. Accordingly, in the event that an objection is lodged as stipulated in Regulation 1C(a) of the Relief Regulations, the policy will require the approval of the general meeting by majority vote as set forth in section 275 of the Companies Law.

Transactions not included in section 270(4) of the Companies Law and are not negligible

1. Raising of debt by DBS

On March 7, 2011 the Company's board of directors (subsequent to approval of the audit committee) approved the Company's vote in the general meeting of shareholders of DBS in favor of raising of debt by DBS in a total amount of up to NIS 120 million.

2. Confirmation of receipt of preliminary commitments to purchase debentures

On June 28, 2011, the Board of Directors of the Company approved (after approval of the Audit Committee) preliminary commitments from Eurocom Capital Underwriting Ltd. ("Eurocom Capital Underwriting Ltd.") (a company indirectly controlled by Eurocom Communications Ltd., the indirect controlling owner of the Company), in the tender for classified investors regarding a public offering of Debentures (Series 6 to 8) ("the Institutional Tender") In the Company's institutional tender of June 28, 2011, preliminary commitments were received from Eurocom Capital Underwriting amounting to 5% of the total debentures relevant to the preliminary commitments from classified investors for each of the Debentures Series (6 to 8). As of reporting date Eurocom Capital Underwriting has no remaining debentures of Series 6-8 as specified above.

10. Regulation 24: Holdings of interested parties and senior officers in shares and other securities of the Company, a subsidiary or related company, as close as possible to the reporting date.

A. Company shares and securities convertible into shares of the Company

Number ofconvertible NISsecurities - ratio Number of NIS 1 Rate of holding invotes and in equity Number of NIS 1par value shares Percentage ofholding
Name of holder Type of security29 1:1 par value shares 30 Fully diluted Fully diluted
B. Communications Ltd. Ordinary shares - 843,873,713 31.09% 843,873,713 30.18%
Amikam Shorer (Director) Ordinary shares - 41,869 0.00% 41,869 0.00%
Rami Nomkin (Director) 2010 Options 47,774 - 0.00% 47,774 0.00%
Yehuda Porat (Director) Executive options 100,000 - 0.00% 100,000 0.00%
2010 Options 39,681 - 0.00% 39,681 0.00%
Avi Gabbay (CEO) Ordinary shares - 1,561,885 0.06% 1,561,885 0.06%
Shaul Elovitch (Chairman of Board of
Directors)31 Ordinary shares - 72,360 0.00% 72,360 0.00%
Alan Gelman - (Deputy CEO and CFO) Ordinary shares 750,000 0.03% 750,000 0.03%
Linor Yochelman (Company Secretary) 2010 Options 41,000 - 0.00% 41,000 0.00%
Danny Oz (Accountant) Ordinary shares - 34,815 0.00% 34,815 0.00%
Executive options 100,000 - 0.00% 100,000 0.00%
2010 Options 50,000 - 0.00% 50,000 0.00%
Lior Segal (Internal Auditor) 2010 Options 41,000 - 0.00% 41,000 0.00%
Gil Sharon (CEO of Pelephone) Executive options 876,000 - 0.00% 876,000 0.06%
Yuval Keinan (VP Engineering and
Network) Executive options 100,000 - 0.00% 100,000 0.01%
Ran Guron (VP Marketing) Executive options 300,000 - 0.00% 300,000 0.01%
Itamar Harel (VP, Manager of Private
Division) Executive options 375,000 - 0.00% 375,000 0.01%
Eyal Kamil (VP Operations and Logistics) Executive options 375,000 - 0.00% 375,000 0.01%
Yaakov Paz (VP, Manager of Business
Division) Executive options 300,000 - 0.00% 300,000 0.01%
Ehud Mezuman (VP Human Resources) Executive options 233,334 - 0.00% 233,334 0.01%
ordinary shares 6,282 0.00% 6,282 0.00%
Sharon Fleischer Ben Yehuda (VP
Regulation) Executive options 233,334 - 0.00% 233,334 0.01%
David Mizrachi (VP Economics and
Budget) Executive options 300,000 - 0.00% 300,000 0.01%
Amir Nahlieli (VP and Legal Counsel) Executive options 700,000 - 0.00% 700,000 0.03%
Guy Hadass (VP Corporate
Communications) Executive options 33,334 - 0.00% 33,334 0.00%

29 "Executive Options" - options allotted under the options plan for senior managers and employees dated 2007 - see section 11.C; " 2007 Options" - options allotted under employee options plan dated 2007 - see section 11.B; "2010 Options" - options allotted under the employee options plan dated 2010 - see section 11.D.

30 Holdings below 0.01% are noted as 0.00%.

31 Shares held by Mrs. Iris Elovitch, wife of the indirect controlling shareholder and Chairman of the Board of Directors, Mr. Shaul Elovitch. The shares were purchased prior to transfer of control in 2006.

B. The Company's other securities

As at the date of the periodic report, 733,416,725 Debentures (Series 5) of the Company are held by the subsidiary, Bezeq Zahav (Holdings) Ltd.

C. Securities of a related company

As at the date of the periodic report, 15,015 DBS shares, constituting 50.22% of the issued equity are held by Eurocom DBS Ltd., a company indirectly controlled by Mr. Shaul Elovitch (the indirect controlling shareholder of the Company). For further information pertaining to trusteeship of these shares pursuant to the conditions of the regulatory approvals for the acquisition of control of the Company by B Communications, see section 1.3.1 of Chapter A of the periodic report - Description of the Company's Businesses.

11. Regulation 24 A: Registered capital, issued capital, and convertible securities

A. Registered capital and issued capital

The Company's registered equity as at the date of the periodic report is 2,825,000,000 ordinary shares of NIS 1 par value each.

The Company's issued and paid-up share capital as of the date of the periodic report is 2,715,537,341 ordinary shares of NIS 1 par value each.

  • B. 2007 Employee Options Plan: under an outline dated February 22, 2007, 78,151,368 options were allotted to employees. These options are exercisable into ordinary shares of NIS 1 par value each of the Company (including 59,574 options allotted to two employee directors on January 2, 2008 under the private placement report dated October 29, 2007). As of the publication date of the periodic report, 76,240,224 options have been exercised into shares and the balance of unexercised options is 1,911,144. The foregoing 2007 employee options plan expires on March 24, 2012.
  • C. The 2007 Options Plan for Managers and Senior Employees Under the options plan for managers and senior employees, which includes up to 65,000,000 options earmarked for exercise into up to 65,000,000 Company shares (less disposals), as at the date of the periodic report 59,050,001 options, exercisable into ordinary shares of NIS 1 par value each of the Company, have been allotted. As at the publication date of the periodic report, 48,313,581 of these options have been exercised into shares and the balance of unexercised options is 10,703,086.
  • D. 2010 Employee Options Plan: In accordance with the employee options plan, which includes up to 70,000,000 shares of the Company of NIS 1 par value each (which includes 87,455 options allotted to two employee directors, on January 25, 2011 under a private placement report dated December 20, 2010), 67,963,584 options are exercisable into ordinary shares of NIS 1 par value each were allotted under an outline dated December 20, 2010. As at the publication date of the periodic report, 132,271 of these options have been exercised into shares and the balance of unexercised options is 67,831,313.
  • E. Treasury shares The issued equity of the Company does not include treasury shares.

12. Regulation 24B: Register of Shareholders

The Company's Register of Shareholders is presented in this report by way of reference to the Company's statement of equity and from the registered securities of the Company and adjustments made on March 12, 2012.

13. Regulation 25A Registered Address of the Company

Address: 132 Menachem Begin Avenue, Azrieli Center, (Triangle Tower), 27th Floor, Tel Aviv

Telephone 1: 03-626-2200; Telephone 2: 03-626-2201; Fax: 03-626-2209

Email: [email protected] (Company Secretary).

14. Regulation 26: Directors of the company

  • A. (1) Name: Shaul Elovitch I.D. 042089367.
    • (2) Date of birth: January 4, 1948
    • (3) Address for delivery of court notices: 2 Dov Friedman Street, Ramat Gan, 52503
    • (4) Citizenship: Israeli
    • (5) Membership on Board of Directors Committees: Chairperson of the Board of Directors, member of Security Committee.
    • (6) The director is not an external director.
    • (7) Employee of the Company, a subsidiary, related company or interested party: Yes, see particulars below.
    • (8) Date of commencement of tenure: April 14, 2010
    • (9) Education and employment during the past five years and details of the companies in which he serves as a director:

Chairman and owner of Eurocom Group.

The companies in which he serves as a director –

Pelephone Communications Ltd. – Chairman; Bezeq International Ltd. – Chairman; Bezeq Zahav (Holdings) Ltd. – Chairman; Walla! Communications Ltd; Bezeq Online Ltd. – Chairman; D.B.S. Satellite Services Ltd; Eurocom Holdings (1979) Ltd. – Chairman; Eurocom Communications Holdings 2005 Ltd; Eurocom Technologies Management (2005) Ltd.; Eurocom Assets Ltd.; Eurocom Assets Holdings Ltd; Eurocom General Management Ltd.; Eurocom Communications Ltd. - Chairman; Eurocom Cellular Communications Ltd. - Chairman; Eurocom Industries (1986) Ltd. – Chairman; Eurocom Digital Communications Ltd. – Chairman; Trans-Global PTE Ltd. - Chairman; D.M. (3000) Engineering Ltd.; Space Communication Ltd.; Satcom Systems Ltd.; Gilat Satcom Ltd.; Gaya Com Ltd.; IP Planet Network Ltd.; Satlink Communication Ltd.; Internet Gold – Golden Lines Ltd. – Chairman; B Communications Ltd. – Chairman; E.G.R.E Ltd.; B Communication (S.P. 1) Ltd.; B Communication (S.P. 2) Ltd.; Gold Mind Media Ltd. – Chairman; Eurocom Media-Net Holdings Ltd.; Eurocom Networks 21 Ltd.; Eurocom Networks and Technologies Ltd; Eurocom DBS Ltd. – Chairman; Eurocom Holdings and Investment Ltd.; Eurocom Management and Investment Ltd.; Eurocom Investment Management 2005 Ltd.; Eurocom Real Estate Ltd.; Mivnei Dolinger Construction and Investment Ltd.; Mivnei Dolinger (City Gate) Construction and Investment Ltd.; R.F. Investments and Promotion 1988 Ltd.; Continental – Construction & Investment Company – D.A. Ltd.; Eurocom Project Management (1990) Ltd.; MNB Tulip Trustees (2002) Ltd.; Shem VeTehila Assets and Investments Ltd.

  • (10) Related to other interested parties in the Company: Father of Or Elovitch and father-inlaw of Orna Elovitch Peled who, inter alia, serve as officers in Bezeq and its subsidiaries and/or related companies. Brother of Yosef Elovitch, a controlling shareholder (through holdings) of Bezeq.
  • (11) The Company considers the director as having accounting and financial expertise

B. (1) Name: Yitzhak Edelman I.D. 50066174

  • (2) Date of birth: July 1, 1950
  • (3) Address for delivery of court notices: 9 Rachel Hameshoreret Street, Herzliya.
  • (4) Citizenship: Israeli
  • (5) Membership on the Board of Directors Committees: Audit Committee, Committee for examining financial statements.
  • (6) The director is an external director.
  • (7) Employee of the Company, a subsidiary, related company or interested party: No.
  • (8) Commencement of tenure: February 1, 2008 (Mr. Edelman's tenure was extended for a further 3 years as of February 1, 2011).
  • (9) Education and employment during the past five years and details of the companies in which he serves as a director:

BA Accounting and Economics from Tel Aviv University; Advanced Business Management course at Harvard.

Coordinator of Financial Management course for MA Accounting and Economics at Bar Ilan University.

2005 – 2007 Deputy CEO and CFO at Ness Technologies Ltd.

The companies in which he serves as a director – Bank of Israel; AVT; Love Foundation (Beit Issie Shapiro); Beit Zvi - School of Performing Arts.

  • (10) Related to another interested party in the Company: No. (11) The Company considers the director as having accounting and financial expertise and as an external expert director.

C. (1) Name: Orna Elovitch-Peled I.D. 028735587.

  • (2) Date of birth: June 8, 1971
  • (3) Address for delivery of court notices: 2 Dov Friedman Street, Ramat Gan, 52503
  • (4) Citizenship: Israeli
  • (5) Membership on Board of Directors Committees: No.
  • (6) The director is not an external director.
  • (7) Employee of the Company, a subsidiary, related company or interested party: No (other than serving as a member of the board of subsidiaries.
  • (8) Date of commencement of tenure: April 14, 2010
  • (9) Education and employment during the past five years and details of the companies in which she serves as a director:

B.Sc. majoring in Finance and Economics, New York Institute of Technology.

2001-2005: CEO, McCann Boutique; 2005-2009:

The companies in which she serves as a director – D.B.S. Satellite Services (1998) Ltd. and Bezeq International Ltd.

  • (10) Related to other interested parties in the Company: Wife of Mr. Or Elovitch, a director at the Company and daughter-in-law of Mr. Shaul Elovitch, the controlling shareholder (through holdings).
  • (11) The Company does not consider the director as having accounting and financial expertise

D. (1) Name: Or Elovitch I.D. 038475117

  • (2) Date of birth: May 24, 1976
  • (3) Address for delivery of court notices: 2 Dov Friedman Street, Ramat Gan, 52503
  • (4) Citizenship: Israeli
  • (5) Member of Board of Directors Committees: No
  • (6) The director is not an external director.
  • (7) Employee of the Company, a subsidiary, related company or interested party: Yes, see particulars below.
  • (8) Date of commencement of tenure: April 14, 2010
  • (9) Education and employment during the past five years and details of the companies in which he serves as a director:

BA in Business Administration, College of Management; MBA majoring in Finance, City of New York University.

Serves as CEO of Eurocom Communications Ltd. as of August 2011, during the past year and until 2011, served as Executive VO Business Development and Investments in Eurocom Communications Ltd.;

Chairman of the board of directors of Space-Communications (since 2011) and Chairman of the board of directors of Eurocom Capital Finances Ltd. (since 2007), private companies controlled by the Eurocom Group; During 2007 - 2008 Chairman of the board of directors of Satcom Systems Ltd. (currently serving as a director); Chairman of the board of directors of Enlight Renewable Energy Solutions Ltd. (formerly Saar Investments Ltd.) (as of 2007).

The companies in which he serves as a director –

Pelephone Communications Ltd.; DBS Satellite Services (1998) Ltd.; Bezeq Online Ltd.; Bezeq Zahav Holdings Ltd.; Walla! Communications Ltd. (and other private Walla Group companies - Coral Tel Ltd., Kama Price Comparison, Shopmind Ltd.); B Communications (S.P.1); B Communications (S.P.2); Eurocom Capital Underwriting; Eurocom Capital Finances; Enlight Renewable Energy Ltd.; Space Communications Ltd.; Satcom Systems Ltd.; Gilat Satcom Ltd.; Gaya Com, Ltd.; I.P. Planet Network Ltd.; Telserve Limited (owned by Stacom Group); Satlink Communications Ltd.; E.G.R.E, Ltd.; Eitag Ltd.; E.G.R.E. (USA) Ltd.; also serves as a director of Pilat Media Global PLC Ltd. (public company) and The Time Innovations Ltd.

  • (10) Related to other interested parties in the Company: Son of Shaul Elovitch, the controlling shareholder of the Company and husband of Orna Elovitch-Peled who serves as a director of the Company, and nephew of Yosef Elovitch (brother of Shaul Elovitch), a controlling shareholder (through holdings) of Bezeq.
  • (11) The Company considers the director as having accounting and financial expertise

E. (1) Name: Eldad Ben-Moshe I.D. 058774290

  • (2) Date of birth: June 8, 1964
  • (3) Address for delivery of court notices: 17 Bazelet Street, Shoham, 60850
  • (4) Citizenship: Israeli
  • (5) Membership on Board of Directors Committees: Committee for examining financial statements and Audit Committee.
  • (6) The director is not an external director. The director is an independent director.
  • (7) Employee of the Company, a subsidiary, related company or interested party: No (other than serving as a member of the board of subsidiaries).
  • (8) Date of commencement of tenure: April 14, 2010
  • (9) Education and employment during the past five years and details of the companies in which he serves as a director:
    • B.A. in Accounting and Economics, Tel Aviv University; MBA, Tel-Aviv University and Certified Public Accountant
    • 2007 present CEO of Inrom Industries Ltd. and Grinstone Industries Ltd.; Chairman of boards of directors of Ytong, Ltd.; Carmit Mister Fix Ltd.; Alony Corporation, Ltd.; Orlite (Millennium) Ltd.; Ordan Metal Casting Industries, Ltd.; Nirlat Paints, Ltd.; and since April 2010 director of Pelephone Communications Ltd.
  • (10) Related to other interested parties in the Company: None.
  • (11) The Company considers the director as having accounting and financial expertise

F. (1) Name: Felix Cohen I.D. 26809806.

  • (2) Date of birth: December 14, 1953
  • (3) Address for delivery of court notices: 2 Dov Friedman Street, Ramat Gan, 52503
  • (4) Citizenship: Israeli
  • (5) Membership on Board of Directors Committees: No.
  • (6) The director is not an external director.
  • (7) Employee of the Company, a subsidiary, related company or interested party: Yes, see particulars below.
  • (8) Date of commencement of tenure: April 14, 2010
  • (9) Education and employment during the past five years and details of the companies in which he serves as a director:
  • CFO of Eurocom Group.
    • The companies in which he serves as a director Internet Gold Golden Lines Ltd.; D.M. (3000) Engineering Ltd.; Enlight Renewable Energy Ltd.; Bezeq International Ltd.; Bezeq Online; Space Communications Ltd. Until 2011, director of E.G.R.E, Ltd.
  • (10) Related to other interested parties in the Company: None.
  • (11) The Company considers the director as having accounting and financial expertise

G. (1) Name: Rami Nomkin I.D. 042642306.

  • (2) Date of birth: January 14, 1949
  • (3) Address for delivery of court notices: 129 Mohaliver Street, Yahud
  • (4) Citizenship: Israeli
  • (5) Membership on the Board of Directors Committees: No.
  • (6) The director is not an external director.
  • (7) Employee of the Company, a subsidiary, related company or interested party: Yes, see details below.
  • (8) Date of commencement of tenure: 17.1.07
  • (9) Education and employment during the past five years and details of the companies in which he serves as a director:

Education: High School

The director is an employee director.

As of 2009 Sales Division, Bezeq; as of 2011 Spokesperson Unit at Bezeq;

  • (10) Related to other interested parties in the Company: None.
  • (11) The Company does not consider the director as having accounting and financial expertise

H. (1) Name: Arieh Saban I.D. 064902083

  • (2) Date of birth: May 2, 1947
  • (3) Address for delivery of court notices: 59 Kaplan Street, Herzlia
  • (4) Citizenship: Israeli
  • (5) Membership on the Board of Directors Committees: No.
  • (6) The director is not an external director.
  • (7) Employee of the Company, a subsidiary, related company or interested party: No.
  • (8) Date of commencement of tenure: October 11, 2005
  • (9) Education and employment during the past five years and details of the companies in which he serves as a director:

Distribution and marketing of children's television programs through Israel Audio Visual Corp. for 15 years, establishment and running of TV channels.

  • (10) Related to other interested parties in the Company: None.
  • (11) The Company does not consider the director as having accounting and financial expertise

I. (1) Name: Yehuda Porat I.D. 059769455.

  • (2) Date of birth: February 18, 1968 (3) Address for delivery of court notices: 2 Mevo Haro'im, Har Adar 90836
  • (4) Citizenship: Israeli
  • (5) Membership on the Board of Directors Committees: Security Committee
  • (6) The director is not an external director.
  • (7) Employee of the Company, a subsidiary, related company or interested party: Yes, see particulars below.
  • (8) Date of commencement of tenure: January 17, 2007 Mr. Porat will serve as a director of the Company until the next general meeting.
  • (9) Education and employment during the past five years and details of the companies in which he serves as a director:

The director is an employee director.

LL.B., Kiryat Ono Academic College; Practical Electronic Engineer, Bezeq College, Jerusalem; Member of the Israel Bar Association; Bugging Location and Detection course given by an external advisor to the Security Services; Bugging Detection course – R.E.I., USA; Basic Data Protection for Security Officers course – Israel Security Agency (ISA); Interrogation course – ISA; IT Systems Security – ISA; Critical computer systems security course – ISA; Advanced course in protecting computerized systems from information warfare – ISA ; Veteran security officers course - ISA; Security managers course - directed by Israel Police; Directors in Private and Public Companies course - The Israeli Center for Management; Advanced Directors course - The Israeli Center for Management; Analysis of Financial Reports and Corporate Value Assessment course - The Israeli Center for Management; Qualified Mediator course – Israel Bar Association

Occupation during past five years: 1999-2007 Manager of Bezeq's Bugging Detection and Special Jobs Department; 2007-present Manager of Bezeq's Security, Safety and Emergency Department

The companies in which he serves as a director – None.

  • (10) Related to other interested parties in the Company: None.
  • (11) The Company does not consider the director as having accounting and financial expertise

J. (1) Name: Mordechai Keret I.D. 054759915.

  • (2) Date of birth: May 7, 1957
  • (3) Address for delivery of court notices: 12 HaNurit Street, Tel Mond
  • (4) Citizenship: Israeli
  • (5) Membership on Board of Directors Committees: Audit Committee Chairperson; Committee for examining financial statements; Security committee; and Internal compliance committee.
  • (6) The director is an external director.
  • (7) Employee of the Company, a subsidiary, related company or interested party: No.
  • (8) Date of commencement of tenure: February 4, 2010
  • (9) Education and employment during the past five years and details of the companies in which he serves as a director:

CPA - BA Accounting and Finance, Tel Aviv University

Occupation during past five years: Since 2002, CEO and owner of consulting and investment firm, Keret Management and Holdings; 7/2008-9/2009, Chairman, Board of Directors, Gmul Investment Company; 12/2007-7/2009, Director, Gmul Investment Company. 2007-2/2008, Chairman, Board of Directors, Multimatrix, Ltd.; 2000-7/2007, Director, Shikun & Binui, Ltd.; 1998-9/2007, Director, Gain Holdings, Ltd.; 12/2007-7/2009, Director, Gmul Real Estate, Ltd.;

The companies in which he serves as a director – TIA Investments – external director, Priortech Ltd.; ISSTA Lines, Ltd.; ISSTA Israel Ltd.; Histour Eltive Ltd.

  • (10) Related to other interested parties in the Company: None.
  • (11) The Company considers the director as having accounting and financial expertise and as an external expert director.

K. (1) Name: Amikam Shorer I.D. 059821983.

  • (2) Date of birth: July 27, 1967
  • (3) Address for delivery of court notices: 2 Dov Friedman Street, Ramat Gan, 52503
  • (4) Citizenship: Israeli
  • (5) Membership on Board of Directors Committees: Security committee and Internal compliance committee.
  • (6) The director is not an external director.
  • (7) Employee of the Company, a subsidiary, related company or interested party: No (other than serving as a member of the board of subsidiaries).
  • (8) Date of commencement of tenure: April 14, 2010
  • (9) Education and employment during the past five years and details of the companies in which he serves as a director:

BA LLB, Bar Ilan University

Occupation during past five years: Serves as deputy chairman of the board of Eurocom Communications Ltd. since August 2011; as of 2005 through August 2011 - served as Executive VP for Business Affairs at Eurocom Communications, Ltd.; serves as Chairman of the board of directors of E.G.R.E. Ltd. as of 2011; since 2008 through 2010 served as CEO of Enlight Renewable Energy Ltd. (formerly Sahar Investments, Ltd.) (serves as a director since 2005 to the present). As of 2008 to present: Chairman of board of directors of Satcom Systems Ltd. (director since 2007); during 2007 and 2008 served as CEO of Satcom Systems Ltd.; serves as director of various Eurocom Group companies.

The companies in which he serves as a director – Pelephone Communications Ltd.; DBS Satellite Services (1998) Ltd.; Walla! Communications Ltd.; Bezeq Online Ltd.; Bezeq Zahav (Holdings) Ltd.; Space Communications Ltd.; Satcom Systems Ltd.; Gilat Satcom Ltd.; Gaya Com, Ltd.; I.P. Planet Network Ltd.; Satlink Communications Ltd.; Internet Gold – Golden Lines Ltd.; Phoenix Data Pty. Ltd.; B Communications (SP 1); B Communications (SP 2); Eurocom Capital Underwriting Ltd.; Eurocom Capital Finances Ltd.; Enlight Renewable Engergy Ltd.; E.G. R.E. Ltd.; Eitag Ltd.; E.G.R.E. (USA) Ltd.; Ranitech Yezum 2007 Ltd.; IP Planet Network; TCL Teleserve Communications Ltd.; TNL Teleserve Network Ltd.; Teleserve Limited.

  • (10) Related to other interested parties in the Company: None.

  • (11) The Company does not consider the director as having accounting and financial expertise

  • L. (1) Name: Yehoshua Rosenzweig I.D. 013841069.

    • (2) Date of birth: August 17, 1952
    • (3) Address for delivery of court notices: c/o Rosenram, 52 Menachem Begin Avenue, Tel Aviv, 67137.
    • (4) Citizenship: Israeli
    • (5) Membership on Board of Directors Committees: Internal compliance committee Chairperson; Audit Committee; Committee for examining the financial statements.
    • (6) The director is not an external director. The director is an independent director.
    • (7) Employee of the Company, a subsidiary, related company or interested party: No (other than serving as a member of the board of subsidiaries).
    • (8) Date of commencement of tenure: November 22, 2010
    • (9) Education and employment during the past five years and details of the companies in which he serves as a director:

Education: BA LL.B, Bar Ilan University; LL.M and LL.D, New York University.

Occupation during past five years: Since 2005, advocate at Rosenzweig & Aviram law firm; 2003 – 2006, Chairman of First International Bank; since 2005, founder and director in Rosenram Business Development Investment House Ltd.; since 2009, Chairman of the Executive Committee of Bar Ilan University; Keren Matana – committee member, Harmonia – committee member.

The companies in which he serves as a director – Pelephone Communications Ltd.; Bezeq International Ltd.; Bezeq Zahav (Holdings) Ltd.; Rosenram Business Development Ltd., Rosenram; Trust Co. Ltd., Rosenzweig Legal Services Ltd., Waterfall Solutions Ltd. – Chairman of the Board,; Keren Mor International Real Estate Ltd.; Rosetta Genomics Ltd.; Gita Technologies Ltd. – Chairman of the Board; Solarpower Systems Ltd. – Chairman of the Board, Alrov Real Estate & Hotels Ltd.; Tzohar Simulation Investments Ltd., Babua Advanced Sciences Ltd., Babua Simulation Investments (1996) Ltd.

  • (10) Related to other interested parties in the Company: None.
  • (11) The Company considers the director as having accounting and financial expertise

15. Regulation 26A Senior officers in the Company

A. (1) Name: Avraham Gabbay I.D. 59777920

(2) Date of birth: February 22, 1967

(3) Serves in this position since: November 14, 2007

(4) The office he holds in the Company: CEO

  • (5) Is he a family member of another senior officer or of an interested party: Yes. Interested party in the Corporation by virtue of his service as Company CEO.
  • (6) Education and business experience over the past five years:

BA Economics, Hebrew University

MBA, Hebrew University

6/07-11/07 – Acting CEO of Bezeq, The Israel Telecommunications Corp. Ltd.

7/03-6/07 – CEO Bezeq International

B. (1) Name: Ran Guron I.D. 024113268

(2) Date of birth: December 25, 1968

(3) Serves in this position since: January 9, 2006

  • (4) Position in the Company: Deputy CEO and VP Marketing (since March 16, 2011 to present served as VP Marketing).
  • (5) Is he a family member of another senior officer or of an interested party: No
  • (6) Education and business experience over the past five years:

BA Economics and Business Administration, Hebrew University

MBA Business Administration, Hebrew Univeristy

C. (1) Name: Alan Gelman I.D. 015704307

(2) Date of birth: 5.11.55

(3) Serves in this position since: 15.2.08

(4) The office he holds in the Company: Deputy CEO and CFO

(5) Is he a family member of another senior officer or of an interested party: No

(6) Education and business experience over the past five years:

B A. Accounting, Queens College, New York

MBA, Hofstra University, New York

Certified Public Accountant in Israel

CPA in the State of New York

2006-2007 – Deputy CEO CFO and of Delek Group

D. (1) Name: Guy Hadass I.D. 029654472

(2) Date of birth: September 8, 1972

(3) Serves in this position since: December 9, 2007

  • (4) Position in the Company: VP Corporate Communications (as of February 16, 2012 through reporting date serves as Company Spokesperson).
  • (5) Is he a family member of another senior officer or of an interested party: No

(6) Education and business experience over the past five years:

BA in Economics and Media, Tel Aviv University

MBA, Tel Aviv University

2002 – 2007 – Globes journalist.

E. Name: Itamar Harel I.D. 028054666

Date of birth: October 18, 1970

Serves in this position since: October 25, 2007

Position in the Company: VP, Manager of Private Division

Is he a family member of another senior officer or of an interested party: No

Education and business experience over the past five years:

MBA in Marketing and Accounting, Hebrew University

2002-2007 – Manager of Private Marketing Department and Manager of Private and Medium and Small Business Sales and Services Department at Bezeq

F. (1) Name: Linor Yochelman I.D. 032037939

  • (2) Date of birth: February 11, 1975
  • (3) Serves in this position since: August 19. 2007
  • (4) Position in the Company: Company Secretary and head of internal compliance (Securities)

The position that he holds in a subsidiary of the Company, a related company or an interested party: Company secretary of subsidiaries: Bezeq International Ltd.; Bezeq Online Ltd.; Bezeq Zahav Holdings Ltd.

  • (5) Is he a family member of another senior officer or of an interested party: No
  • (6) Education and business experience over the past five years:

BA Business Administration, Interdisciplinary Center, Herzliya

LL.B, Interdisciplinary Center, Herzliya

2004-2007 Company secretary of The Phoenix Group

  • G. (1) Name: Ehud Mezuman I.D. 052176336
    • (2) Date of birth: February 17, 1954
    • (3) Serves in this position since: October 25, 2007 (4) Position in the Company: VP Human Resources
    • (5) Is he a family member of another senior officer or of an interested party: No
    • (6) Education and business experience over the past five years:

3 years studies at Tel Aviv University – Social Sciences (no degree)

2005-2007 – Deputy VP Human Resources and Director of Management Development Department

  • H. (1) Name: Dudu Mizrachi I.D. 024810368

    • (2) Date of birth: January 28, 1970
    • (3) Serves in this position since: June 28, 2007
    • (4) Position in the Company: VP Economics & Budgets
    • (5) Is he a family member of another senior officer or of an interested party: No.
    • (6) Education and business experience over the past five years:

BA Economics, Hebrew University in Jerusalem

2000-2007 – Director of Regulations Department at Bezeq

  • I. (1) Name**: Amir Nahlieli** I.D. 23012313
    • (2) Date of birth: May 30, 1967
    • (3) Serves in this position since: January 1, 2009
    • (4) The office he holds in the Company: VP, Legal Counsel
    • (5) Is he a family member of another senior officer or of an interested party: No.
    • (6) Education and business experience over the past five years:

MBA (expanded major in Finance), Tel Aviv University

BA Economics, Hebrew University

LL.B, Hebrew University

2007 – 2008 – Legal counsel at Colmobil Ltd.

  • J. (1) Name**: Dany Oz** I.D. 054299953
    • (2) Date of birth: June 16, 1956
    • (3) Serves in this position since: September 1, 1998
    • (4) Position in the Company: Accountant and deputy CFO
    • (5) Is he a family member of another senior officer or of an interested party: No.
    • (6) Education and business experience over the past five years:

BA Economics & Accounting, Hebrew University, Certified Public Accountant's License

EMBA - Integrative Management, Hebrew University

Since September 1998 – Company Accountant

K. (1) Name: Yaakov Paz I.D. 058610999

  • (2) Date of birth: October 21, 1963
  • (3) Serves in this position since: November 1, 2007
  • (4) Position in the Company: VP, Manager of Business Division
  • (5) Is he a family member of another senior officer or of an interested party: No.
  • (6) Education and business experience over the past five years:

Since 2006 – Chairman of board of directors of Alcatel Telecom Israel Ltd.

L. (1) Name: Sharon Fleischer Ben Yehuda I.D. 028531648

  • (2) Date of birth: April 25, 1971
  • (3) Serves in this position since: June 1, 2006
  • (4) Position in the Company: VP Regulation
  • (5) Is he a family member of another senior officer or of an interested party: No.
  • (6) Education and business experience over the past five years: BA Political Science, , Hebrew University in Jerusalem MA Public Policy and Administration, Hebrew University

M. (1) Name: Yuval Keinan I.D. 032089245

  • (2) Date of birth: February 23, 1975
  • (3) Serves in this position since: August 1, 2007
  • (4) Position in the Company: VP IT and Network Division (as of March 14, 2012 to present serves as VP Engineering and Network).
  • (5) Is he a family member of another senior officer or of an interested party: No.
  • (6) Education and business experience over the past five years:

BA Computer Science, Merci College

2005-2007 – VP Information Technologies (Engineering and Information Systems) at Bezeq International Ltd.

N. (1) Name: Eyal Kamil I.D. 057248999

  • (2) Date of birth: August 30, 1961
  • (3) Serves in this position since: December 5, 2006
  • (4) Position in the Company: VP Operations & Logistics
  • (5) Is he a family member of another senior officer or of an interested party: No
  • (6) Education and business experience over the past five years: BA, Industrial Engineering & Management, Tel Aviv University MBA, Tel Aviv University

O. (1) Name: Lior Segal I.D. 025695701

  • (2) Date of birth: September 9, 1973
  • (3) Serves in this position since: January 24, 2011
  • (4) Position in the Company: Internal Auditor
  • (5) Is he a family member of another senior officer or of an interested party: No.
  • (6) Education and business experience over the past five years:

MBA Business Administration, LLB, BA Accounting, Accounting Diploma - Tel Aviv University; participating in Internal and Public Auditing Diploma - IMC. Israeli licenses to practice Law and CPA

Manager of internal audit process since 2009, Corporate Governance Compliance Officer since 2010, both these positions at Bezeq until appointed as internal auditor 2007- 2008 ;Accountant – Alut Communications Ltd., 2005-2007.

Pelephone Communications Ltd.

  • P. (1) Name: Gil Sharon I.D. 058381351
    • (2) Date of birth: September 12, 1963
    • (3) Serves in this position since: October 11, 2005
    • (4) Position in the Company: CEO of subsidiary, Pelephone Communications Ltd.
    • (5) Is he a family member of another senior officer or of an interested party: No.
    • (6) Education and business experience over the past five years: BA Economics and Business Administration, Hebrew University; MBA Business Administration, Tel Aviv University

Bezeq International Ltd.

  • Q. (1) Name: Yitzhak Benbenisti I.D. 059146415
    • (2) Date of birth: January 21, 1965
    • (3) Serves in this position since: November 1, 2007
    • (4) Position in the Company: CEO of the subsidiary, Bezeq International Ltd.
    • (5) Is he a family member of another senior officer or of an interested party: No.
    • (6) Education and business experience over the past five years:

BA Economics, Hebrew University

MBA (expanded major in Finance and Marketing), Hebrew University

May – November 2007 – acting CEO at Bezeq International Ltd.

Below are the names of the senior officers who completed their term of service during the course of 2011 and by the date of publication of the periodic report for 2010:

Directors and Officers:

Shlomo Rodav – ceased serving as a director of the Company on April 13, 2011 (after ceased serving as Chairperson of board of directors on December 31, 2010).

Eliyahu Holtzman - ceased serving as director of the Company on October 2, 2011.

Eli Frank - ceased serving as VP Technologies and Network on March 14, 2012.

16. Regulation 26B: Independent authorized signatories:

The Company has no independent authorized signatories.

17. Standard 27: The Auditors of the Company

Somekh Chaikin, Certified Public Accountants

Address: 17 Ha'arba'a St. Millennium Tower KPMG

Tel Aviv, 64739

Tel: 03-684-8000

18. Standard 28: Changes in the Memorandum or Articles of Association

On October 26, 2011, the general meeting of the Company's shareholders approved the amendment to the Company's Articles of Association, primarily in view of Amendment 16 to the Companies Law and updated version of the Securities Authority Streamlining of Administrative Enforcement Law, came into force, attached as an appendix to the Immediate Report issued by the Company on September 12, 2011.

  • 19. Regulation 29 (A) Recommendations and Resolutions of the Board of Directors before the General Meeting and their Resolutions which are not subject to the approval of the General Meeting

  • A. Resolution dated March 7, 2011 (a) to recommend to the General Meeting of shareholders of the Company to distribute to the shareholders of the Company a cash dividend in the total sum of NIS 1,163 million; (b) to recommend that the General Meeting of shareholders of the Company approve a bonus in the amount of NIS 3,507,000 (which is approximately 150% of his annual salary) for Mr. Shlomo Rodav, which is the maximum annual bonus under his employment contract, and which was approved by the General Meeting of the Company on June 1, 2008; ( (c) to recommend that the General Meeting of shareholders approve a bonus for Mr. Yehuda Porat for 2010 in the amount of NIS 100,000, for compliance with goals and based on administrative recommendation.

  • B. Resolution dated May 31, 2011 increasing the minimum number of directors having accounting and financial expertise from two directors (one of which is an external director) to four directors (one of which is an external director).

  • C. Resolution dated October 7, 2011 to recommend to the General Meeting of shareholders of the Company to pay the shareholders of the Company a cash dividend in the total sum of NIS 992 million.

  • D. Resolution dated October 25, 2011 to recommend to the general meeting to amend the Company's Articles of Association as set out in section 18 above.

  • E. With regard to extraordinary transactions see sections 9 above and 21 below.

  • F. Resolution dated March 14, 2012 (a) to recommend to the General Meeting of shareholders of the Company to pay the shareholders of the Company a cash dividend in the total sum of NIS 1,074 million; (b) to recommend that the general meeting of the Company's shareholders approve a bonus for Mr. Yehuda Porat for 2010 in the amount of NIS 95,000, for compliance with goals and based on administrative recommendation. The resolutions pertaining to distribution and pertaining to bonus for an employee director is subject to the approval of the general meeting of the Company's shareholders.

  • 20. Regulation 29 (C) Resolutions adopted at an Extraordinary General Meeting (EGM)

  • A. Approval of allotment of options (and shares deriving from exercising them) to Company employees under the employee options plan (as specified in the Company's Immediate Report dated December 20, 2010) under which up to 70,000,000 options exercisable into 70,000,000 NIS 1 par value shares of the Company were allotted (Resolution dated January 11, 2011).

  • B. Approval to distribute a dividend to the Company's shareholders in a total amount of NIS 3 billion, the amount of the surplus profits of the Company, as defined in section 302 of the Companies Law, in six equal six-monthly installments during the course of 2011-2013 and subject to the court's approval for the distribution (Resolution dated January 24, 2011).

  • C. Approval to allot options to employee directors (as part of their rights to options as Company employees), under the Company's employees option plan and in accordance with the outline and private placement report dated December 20, 2010 (Resolution dated January 25, 2011).

  • D. Approval of the appointment of Mr. Yitzhak Edelman as an external director of the Company for an additional period of three years as from February 1, 2011 through January 31, 2014 (Resolution dated January 27, 2011).

  • E. Approval of framework transaction agreement to acquire an officers liability insurance policy for the Company (Resolution dated April 13, 2011 see details in section 9.C.3 above and approval of engagement to acquire Company officers liability insurance policy for a period of one year (Resolution dated April 13, 2011 see details in section 9C.4. above).

  • F. Approval of the distribution of a cash dividend to the Company's shareholders in the amount of NIS 1,163 million. (Resolution dated April 13, 2011).

  • G. Approval of granting bonus to the Chairperson of the Board of Directors in an amount of NIS 3,507,000 (Resolution dated April 13, 2011).

  • H. Approval of vote in the general meeting of the shareholders of DBS in favor of DBS engaging with Advanced Digital Broadcast S.A.. and Eurocom Digital Communications Ltd. in a transaction to acquire YESMaxHD decoders and to receive dollar supplier credit for an additional period of 60 days from Eurocom with regard to the acquisition of decoders - see section 9 C.7. above (Resolutions dated April 13, 2011 and August 4, 2011).

  • I. Approval of the distribution of a cash dividend to the Company's shareholders in the amount of NIS 992 million. (Resolution dated September 7, 2011).

  • J. Approval of amendment of Company's Articles or Association as specified in section 18 above (Resolution dated October 29, 2011).

  • K. Approval of amendment to letters of indemnification granted to officers currently serving in the Company (including directors and officers who are controlling shareholders or their relatives) as set forth in section 22 below (Resolution dated October 26, 2011).

21. Regulation 29A(1) - (3): Transactions requiring extraordinary approvals (extraordinary transactions)

  • A. On March 7, 2011 the board of directors approved granting bonuses for 2010 to the Chairperson of the board of directors, CEO Pelephone and CEO of the Company as set forth in section 7 above (with regard to the CEOs) and granting bonuses to the deputy CEO and VP Marketing (NIS 512,804, CFO (NIS 426,912), VP Private Division (NIS 419,938, VP Engineering and Network (NIS 400,750), VP Operations and Logistics (NIS 369,925), VP Human Resources (NIS 345,193), Legal Counsel (NIS 335,333) and VP Regulations (NIS 323,902). The bonus to the former chairperson of the board was approved by the Company's general meeting on April 13, 2011. These transactions were classified as extraordinary transactions in accordance with the criteria for classification of an extraordinary transaction in force in the Company at that time.
  • B. On March 14, 2012, the board of directors approved granting bonuses for 2011 to the Company's CEO and the CEO of Bezeq International, as set forth in section 7 above. These transactions were classified as extraordinary transaction based on the criteria for classification of an extraordinary transaction set in March 2012 by the audit committee.

22. Regulation 29A (4): Directors and Officers Liability Insurance and Undertakings to Indemnify Officers

A. Insurance

    1. The resolution of the general meeting of the Company's shareholders of May 16, 2005 approved the exercise of an option to purchase a run-off policy for liability for officers who served in the Company up to transfer of control to Ap. Sr. Ar., meaning until October 11, 2005, for seven years from that date.
    1. The Company's board of directors decided on January 28, 2010 as approved by the general meeting of the Company's shareholders on March 8, 2010, to convert the existing directors and officers current liability insurance policy to a run-off policy.32 See section 9C.7. above.
    1. The resolution of the Company's board of directors of October 14, 2010, that was approved by the general meeting of the Company's shareholders on November 22, 2010, to approve continuing the existing directors and officers liability insurance policy and as approved by the Company's audit committee and the board of directors (on January 24, 2010 and January 28, 2010, respectively) until April 13, 2011. For details see section9 C.9.
    1. The resolution of the Company's Board of Directors dated March 7, 2011, which has not yet been approved by the general meeting of the shareholders of the Company on April 13, 2011, pertaining to the Company purchasing, during the regular course of business, future insurance policies to cover liability of directors and officers, as they may be from time to time, including directors and officers who are and who may be considered to be controlling shareholders in the Company, and all by way of a framework transaction, as this is defined in the Relief Regulations, at an annual premium of USD 185,000 plus a sum constituting up to 20% of that premium in respect of the current insurance cover (and as specified above) and with liability limit of USD 100 million per claim and in total for the insurance period for legal expenses in Israel only 9C.10.
    1. The Company's board of directors resolution of March 7, 2011, that was approved by the general meeting of the Company's shareholders on April 13, 2011, pertaining to the Company's engagement in a directors and officers liability insurance policy for the year commencing April 14, 2011 through April 13, 2012. The annual premium that the Company will pay is USD 185,000. The liability limit is USD 100 million per claim and in total for each insurance year, and up to USD 20 million per claim or in total for the insurance period for legal expenses in Israel only Furthermore, the accumulative liability limit for subsidiaries is half of this amount (as part of the above liability limit). For details see section9 C.11.
    1. The resolution adopted by the Company's board of directors on March 7, 2012 pertaining to the Company engaging in a directors and officers liability insurance policy for a year from April 13, 2012 through April 12, 2013. The Company will pay an annual premium of up to USD 220,000. The liability limit is USD 100 million per claim and in total for each insurance year, and up to USD 20 million per claim and in total for the insurance period for legal expenses in Israel only. See section 9C.12.

32 covering the liability of directors and officers, as they may be from time to time, including directors and officers who are or who are likely to be considered controlling shareholders in the Company, all the officers in companies in which the Company holds 50% or more, officers representing the Company in companies in which the Company holds less than 50%, and senior employees who are not officers for managerial actions taken by them.

B. Indemnification Undertaking

Resolution dated January 17. 2007 pertaining to the approval for granting an undertaking to indemnify according to a deed of indemnity for all of the Company's officers for any liability or expense imposed on the officers due to their actions in their capacity as an officer in the Company (including their actions in subsidiaries), within the limitations provided in the Companies Law. The amount of the indemnity was limited to a ceiling of 25% of the Company's equity at the time the indemnity is paid. The deed of indemnity will apply to events listed in the deed of indemnity, which is attached to the immediate report regarding notice of a general meeting to approve the undertaking to indemnify. In 2008-2010 and up to the publication date of this report, an undertaking to indemnify was approved for new officers who joined the Company.

The resolution dated October 26, 2011, to approve an amendment to the letters of indemnification granted to officers currently employed in the Company (including for directors or officers who are controlling shareholders of the Company, or their relatives), with regard to the Securities Authority Streamlining of Administrative Enforcement Law, so that the amended letters of indemnification will also allow indemnity for officers regarding payment to victims of the infringement, (under section 52BBB(a)(1)(a) to the Securities Law, 1968 ("the Law")) or for expenses expended by the officer with regard to proceedings held concerning him/her under Chapters E3, E4 or I1 of the Securities Law or in accordance with mark D of the fourth chapter of the ninth part of the Companies Law, including reasonable litigation expenses, and including legal fees. In accordance with the foregoing, for approval of letters of indemnification to all currently serving officers in the Company (including controlling shareholders or their relatives), in the amended version attached as an appendix to the Immediate Report issued by the Company on September 12, 2011.

It should be noted that in addition to the letters of indemnification as aforesaid, in the past seven years, the Company granted undertakings to indemnify officers for the following issues:

  • A. The undertaking to indemnify of April 6, 2005 for a financial liability that would be imposed on officers of the Company and in respect of reasonable litigation expenses which they would incur, relating directly or indirectly to the sale of the State's holdings in the Company.
  • B The undertaking to indemnify of May 16, 2005, for officers who served in the seven years preceding the completion date of the sale of core control in the Company to Ap.Sb.Ar.

May 14, 2012

Date Bezeq – The Israel Telecommunication Corp Ltd.

Signatories and their positions: Shaul Elovitch (Chairman of Board of Directors) Avi Gabbay, CEO

Exhibit 99.5

Bezeq The Israel Telecommunication Corporation Ltd.

Separate Financial Information for year ended December 31, 2011

The information contained in these financial statements constitutes a translation of the financial statements published by the Company. The Hebrew version was submitted by the Company to the relevant authorities pursuant to Israeli law, and represents the binding version and the only one having legal effect. This translation was prepared for convenience purposes only.

Separate Financial Information as of December 31, 2011

Contents Page
Report of Independent Registered Public Accounting Firm 2
Separate Financial Information
Information pertaining to the Financial Position 3
Data pertaining to the Profit or Loss 5
Information pertaining to the Comprehensive Income 6
Information pertaining to the Cash Flows 7
Notes to the separate financial information 9

Somekh Chaikin 8 Hartum Street, Har Hotzvim PO Box 212, Jerusalem 91001 Israel

Telephone 972 2 531 2000 Fax 972 2 531 2044 Internet www.kpmg.co.il

Att:

The shareholders of Bezeq The Israel Telecommunication Corporation Ltd.

Special auditors' report on the separate financial information pursuant to Regulation 9C of the Securities Regulations (Periodic and Immediate Reports), 5730-1970

We have audited the separate financial statements presented pursuant to Regulation 9C of the Securities Regulations (Periodic and Immediate Reports), 1970, of Bezeq The Israel Telecommunication Corporation Ltd. ("the Company") as at March 31, 2011 and 2010 and each of the last three years ended on December 31, 2011, and which are included in the Company's periodic report. The separate financial information is the responsibility of the Company's management and board of directors. Our responsibility is to express an opinion on the financial information based on our audit.

We did not audit the financial statements of investees in which the investment as of December 31, 2011 and 2010 amounted to NIS 216 million and NIS 228 million, respectively, the Company's share in their losses amounted to NIS 7 million and NIS 6 million for the year ended December 31, 2011 and 2010, respectively. The financial statements of these investees were audited by other auditors whose reports thereon were furnished to us, and our opinion, insofar as it relates to amounts emanating from the financial statements of such investees, is based solely on the said reports of the other auditors.

We conducted our audit in accordance with the Israeli generally accepted accounting principles. These standards require that we plan and perform the audit to obtain reasonable assurance that the separate financial information is free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and items included in the separate financial information. An audit also includes assessing the accounting principles used in drafting the separate financial information and significant estimates made by the board of directors and management of the Company, as well as evaluating the overall presentation of the separate financial information. We believe that our audit provides a reasonable basis for our opinion.

In our opinion, based on our audit and the reports of other auditors, the separate financial information is prepared, in all material respects, in accordance with Regulation 9 C of the Securities Regulations (Periodic and Immediate Reports), 1970.

Without qualifying our opinion, we draw attention to lawsuits filed against the Company and the exposure for which cannot as yet be estimated or calculated, as set forth in Note 10.

Somekh Chaikin

Certified Public Accountants

March 14, 2012

Data pertaining to the Financial Position as at December 31

2011 2010
Note NIS million NIS million
Assets
Cash and cash equivalents 3 1,096 198
Investments, including derivatives (see Note 12.4) 4 940 -*
Trade receivables 4 731 771
Other receivables 4 212 324*
Inventories 13 15
9 546 183
Assets classified as held for sale 23 29
Total current assets 3,561 1,520
Investments, including derivatives 4 77 96
Trade and other receivables 4 116 206
Property, plant and equipment 6 4,319 4,006
Intangible assets 368 276
Investment in investees 6,303 6,068*
Loans extended to investees 9 1,256 871
Deferred tax assets 5 216 248
Total non-current assets 12,655 11,771
Total assets 16,216 13,291
Note 2011NIS million 2010NIS million
Liabilities
Debentures, loans and credit 4 757 941
Trade payables 4 177 306
Other payables, including derivatives 4 592 569
Loans from investees 4, 9 - 203
Current tax liabilities 361 229
Deferred income 28 17
Provisions 10 163 230
Employee benefits 351 233
Dividend payable 971 -
Total current liabilities 3,400 2,728
Debentures 4 5,034 2,373
Bank loans 4 3,996 2,600
Employee benefits 182 259
Deferred and other income 30 4
Dividend payable 924 -
Total non-current liabilities 10,166 5,236
Total liabilities 13,566 7,964
Equity
Share capital 3,826 6,213
Share premium 68 378
Reserves 608 526
Deficit (1,852) (1,790)
Total equity 2,650 5,327
Total equity and liabilities 16,216 13,291
Shaul ElovitchAvi Gabbay Alan Gelman

Date of approval of the financial statements: November 9, 2011

Chairman of the Board of Directors

The attached notes are an integral part of these condensed consolidated interim financial statements.

Deputy CEO and CFO

CEO

Data pertaining to the Profit and Loss for the year ended December 31

2011 2010 2009
Note NIS million NIS million NIS million
Revenue 7 4,648 5,263 5,303
Cost of Activities
Depreciation and amortization 688 690 794
Salaries 1,089 1,079 1,094
General and operating expenses 8 1,074 1,609 1,690
Other operating expenses (income), net 139 (158) 202
2,990 3,220 3,780
Operating profit 1,658 2,043 1,523
Financing expenses (income)
Financing expenses 531 282 295
Finance revenues (291) (192) (310)
Financing expenses (income), net 240 90 (15)
Profit after financing expenses (income), net 1,418 1,953 1,538
Share in earnings of investees, net 1,001 1,017 958
Profit before income tax 2,419 2,970 2,496
Income tax 5 353 527 431
Earnings after taxes on income 2,066 2,443 2,065
Profit from deconsolidation of a subsidiary - - 1,538
Profit for the year 2,066 2,443 3,603

Data pertaining to the Comprehensive Income for the year ended December 31

Note 2011NIS million 2010NIS million 2009NIS million
Profit for the year 2,066 2,443 3,603
Items of other comprehensive income
Actuarial gains (losses), net of tax 28 8 (10)
Other items of other comprehensive income (loss), net of tax 3 - (1)
Other comprehensive income (loss), net of tax for
Investees 4 5 -
Other comprehensive income (loss), net of tax 35 13 (11)
Total comprehensive income for the year 2,101 2,456 3,592

Data pertaining to the Cash Flows for the year ended December 31

2011 2010 2009
Note NIS million NIS million NIS million
Cash flows from operating activities
Profit for the year 2,066 2,443 3,603
Adjustments:
Depreciation 6 613 618 715
Amortization of intangible assets 75 72 79
Profit from deconsolidation of a subsidiary - - (1,538)
Share in profit of equity accounted investees (1,001) (1,017) (958)
Financing expenses, net 243 69 (44)
Capital gain, net (181) (171) (64)
Share-based payment transactions 165 26 25
Income tax expenses 5 353 527 431
Change in inventory 2 (6) 1
Change in trade and other receivables 4 95 29 26
Change in trade and other payables 4 (80) 55 1
Change in provisions (67) (45) 25
Change in employee benefits 79 (213) 118
Change in deferred income 27 1* -
Operating expenses (income) for derivatives, net (21) 10* -
Net cash from financing activities (used for activities) for transactions with investees 9 (34) 2 2
Net income tax paid
(228) (260) (202)
Net cash from operating activities 2,106 2,140 2,220
Cash flows from investing activities
Investment in intangible assets (167) (156) (133)
Proceeds from the sale of property, plant and equipment 228 132 86
Acquisition of financial assets held for trading (2,850) - -
Proceeds from disposal of financial assets held for trading 1,961 - 6
Purchase of property, plant and equipment 6 (998) (876) (720)
(Payment) receipt for derivatives (5) (2)* -
Proceeds from disposal of investments and non-current loans 7 2* 46
Interest and dividends received 33 8 25
Acquisition of a subsidiary from an investee - (196) -
Net cash flows from current operations regarding transactions with investees 9 507 1,097 578
Net cash from (used in) financing investing activities (1,284) 9 (112)

Data pertaining to the Cash Flows for the year ended December 31 (cont'd)

2011 2010 2009
Note NIS million NIS million NIS million
Cash flow from financing activities
Bank loans received 4 2,200 2,600 400
Issue of debentures 3,092 - -
Repayment of bank loans (600) (400) -
Repayment of debentures 4 (702) (567) (556)
Dividend paid (3,155) (3,733) (1,941)
Interest paid (346) (196) (167)
Net proceeds (payment) for derivatives (1) 10 44
Proceeds from exercise of options for shares 21 26 129
Net cash from financing ongoing activities (used for activities) Financing for transactions with
investees 9 (433) (51) 250
Net cash from (used in) financing activities 76 (2,311) (1,841)
Increase (decrease) in cash and cash equivalents 898 (162) 267
Cash and cash equivalents at January 1 198 360 93
Cash and cash equivalents as at the end of the year 3 1,096 198 360

* Reclassified See Note 2.3.

Notes to the separate financial information as of December 31, 2011

1. General

Below is a breakdown of financial information from the Group's consolidated financial statements as of December 31, 2011 ("the Consolidated Statements") published as part of the periodic reports, pertaining to the Company itself ("the Separate Financial Information"), presented pursuant to Regulation 9C ("the Regulation") and the Tenth Addendum of the Securities Regulations (Periodic and Immediate Reports),5730-1970 (hereinafter "the Tenth Addendum") with respect to the separate financial information of the corporation.

This Separate Financial Information should be read in conjunction with the Consolidated Statements.

In this Separate Financial Information -

The Company – "Bezeq" The Israel Telecommunication Corporation Ltd.

"Investee", the "Group", "Subsidiary", "Interested Party" - as these terms are defined in the Group's Consolidated Statements for 2011.

2. Significant accounting standards that were applied in these Separate Financial Information,

The accounting policies specified in the Consolidated Statements were consistently applied by the Company to all periods presented in this Separate Financial Information, including the method for classifying the financial information under the consolidated statements, with the required changes:

2.1. Presentation of the financial information

2.1.1 Information pertaining to the Financial Position

This information includes data about the amounts of assets and liabilities in the consolidated statements attributable to the Company itself (other than for investees), with a description of the types of assets and liabilities. In addition, information about the net amount, based on the consolidated statements, attributable to the shareholders of the Company itself, of the assets less the liabilities, for investees, including goodwill were included in these data.

2.1.2 Information pertaining to the Comprehensive Income

This information includes data about the amounts of income and expenses in the consolidated statements, with a breakdown of profit or loss and other comprehensive income, attributable to the Company itself (other than for investees), with a description of the types of income and expenses. In addition, this information includes data about the net amount, based on the consolidated statements, attributable to the shareholders of the Company itself, of total income less total expenses for the operating results of investees, including impairment of goodwill, impairment or derecognition of an investment in an associate, and impairment or derecognition of an investment in an equity-accounted jointly-controlled company.

2.1.3 Information pertaining to the Cash Flows

This information includes details of cash flows in the consolidated statements attributable to the Company itself (other than for investees), taken from the consolidated statement of cash flows, with a breakdown according to cash flow from operating, investment and financing activities while specifying of their components. Cash and cash pertaining to ongoing, investment and financing activities with regard to transactions with investees are presented separately as net figures, as part of the given activities, based on the nature of the transaction.

2. Significant accounting standards that were applied in these Separate Financial Information (cont'd)

2.2. Transactions between the Company and investees

2.2.1 Presentation

Intra-group balances and any unrealized income and expenses arising from intra-group transactions, which were derecognized in the preparation of the consolidated financial statements, are presented separately from the balance for investees and the profit with respect to investees, together with similar balances with third parties.

2.2.2 Measurement

Transactions carried out between the Company and its subsidiaries are measured in accordance with the recognition and measurement principles set in the International Financial Reporting Standards ("IFRS"). These principles outline the accounting treatment for transactions carried out with third parties.

2.3. Certain amounts in comparative figures were reclassified to the relevant sections in the financial statements for the current year.

3. Cash and cash equivalents

December 31, December 31,
2011 2010
NIS million NIS million
NIS denominated 1,080 195
Foreign currency linked 16 3
Total Cash and Cash Equivalents 1,096 198

4. Financial instruments

4.1. Investments, including derivatives

4.1.1 Segmentation by type of investment

December 31,2011NIS million December 31,2010NIS million
Current investments
Financial assets held for trading (monetary reserves) 915 -
Derivatives* 25 -
940 -
Non-current investments
Bank deposit for providing loans to employees 76 83
Other investments, including derivatives 1 13
77 96
1,017 96

* Of which NIS 9 million is linked to the CPI and NIS 16 million is linked to the dollar.

4.1.2 Analysis of projected maturity dates

2012 TBD Total
NIS million NIS million NIS million
Financial assets held for trading (monetary reserves) 915 - 915
Other investments, including derivatives 25 1 26
Bank deposit for providing loans to employees - 76 76
940 77 1,017

4.2. Trade and other receivables

December 31 - 20 11 1
December 31, 2011
Maturity dates UnlinkedNIS million Israeli CPIlinkedNIS million Non-monetaryNIS million TotalNIS million
Current assets
Trade receivables 2012 731 - - 731
Other receivables 2012 7 198 7 212
Total current assets 738 198 7 943
Non-current assets
Trade and other receivables 2013-2014 70 46 - 116
December 31, 2010
Maturity dates UnlinkedNIS million Israeli CPIlinkedNIS million Non-monetaryNIS million TotalNIS million
Current assets
Trade receivables 2011 771 - - 771
Other receivables 2011 221 84 19 324
Total current assets 992 84 19 1,095
Non-current assets
Trade and other receivables 2012-2014 92 114 - 206

4.3. Suppliers and other payables, including derivatives

December 31, 2011
UnlinkedNIS million Israeli CPIlinkedNIS million In foreigncurrency orlinked thereto(primarily USD)NIS million TotalNIS million
Trade payables 149 - 28 177
Other payables, including derivatives* 506 86 - 592
655 86 28 769
December 31, 2010
In foreign
currency or
Unlinked Israeli CPIlinked linked thereto(primarily USD) Total
NIS million NIS million NIS million NIS million
Trade payables 282 - 24 306
Other payables, including derivatives* 455 104 10 569

* Of this amount NIS 1 million is for derivatives (NIS 10 million in 2010)

4.4. Debentures and Loans

4.4.1 Composition:

December 31,2011NIS million December 31,2010NIS million
Current liabilities
Current maturities of debentures (1) 553 941
Current maturities of bank loans 204 -
Loans from investees - 203
757 1,144
Non-current liabilities
Debentures (2) 5,034 2,373
Bank loans 3,996 2,600
9,030 4,973
9,787 6,117
  • (1) Of this amount, NIS 181 million (NIS 178 million in 2010) is for current maturities of debentures held by Bezeq Zahav (Holdings) Ltd. ("Bezeq Zahav").
  • (2) Of this amount, NIS 712 million (NIS 871 million in 2010) is for debentures held by Bezeq Zahav.

4.4.2 Terms and debt repayment schedule

December 31, 2011 December 31, 2010
Carrying amount Carrying amount
Interest rate range
Prime -0.33% to
1,300 1,300 +0.2%
1,300 1,300 6.85% - 5%
- - 203 200 4%
4,200 4,200 2,803 2,800
4.8%
5.3%
3.7%
Makam (Interestof short-termloan) for one
425 425 - - year +1.4%
1,329 1,329 - - 5.7%
5,129 4,701 3,212 2,687
102 81 5.95%
400 400 - - 6.65%
458 444 102 81
5,587 5,145 3,314 2,768
9,787 9,345 6,117 5,568
balanceNIS million2,4001,800-2,41396258 Nominal valueNIS million2,4001,800-1,98995844 balanceNIS million3512,861- Nominal valueNIS million3002,387-

For further information see Note 13 to the consolidated statements, Debentures, Loans and Credit

4.5. Liquidity risk

Below are the contractual maturities of financial liabilities, including estimated interest payments (based on known CPI and interest data as of December 31, 2011):

December 31, 2011
CarryingamountNIS million Projected cashflowsNIS million First halfof 2012NIS million Latter half of2012NIS million 2013NIS million 2014-2016NIS million 2017 andthereafterNIS million
Non-derivative financial liabilities
Trade payables 177 177 177 - - - -
Other payables 592 592 578 14 - - -
Bank loans 4,200 5,200 139 228 720 2,111 2,002
Debentures issued to the
public 5,129 6,214 584 64 707 2,805 2,054
Debentures issued to
financial institutes and
others 458 654 74 13 27 80 460
Dividend payable 1,895 2,000 500 500 1,000 - -
12,451 14,837 2,052 819 2,454 4,996 4,516
December 31, 2011
Carrying Projected cash First half Latter half of 2017 and
amount flows of 2012 2012 2013 2014-2016 thereafter
NIS million NIS million NIS million NIS million NIS million NIS million NIS million
Non-derivative financial liabilities
Trade payables 306 306 306 - - - -
Other payables 559 559 552 7 - - -
Loans from subsidiaries 203 203 203 - - - -
Bank loans 2,600 3,122 42 56 265 1,679 1,080
Debentures issued to the
public 3,212 3,580 885 - 588 1,617 490
Debentures issued to
financial institutes and
others 102 88 88 - - - -
6,982 7,858 2,076 63 853 3,296 1,570
Financial liabilities - derivatives
Forward contract on the
price of copper 10 10 10 - - - -

4.6. Currency and CPI Risks

Breakdown of the Company's exposure to CPI risks for derivative financial instruments:

Linkage/Currency receivable Linkage/Currency payable Expiration date Par value(Currency)Million Fair valueNIS million
Instruments not used for accounting hedge
Forward contracts on CPI CPI Unlinked 2011-2012 600 8
December 31, 2011
Linkage/Currency receivable Linkage/Currency payable Expiration date Par value(Currency)Million Fair valueNIS million
Instruments not used for accounting hedge
Forward contracts on CPI CPI Unlinked 2011-2012 600 8

16

5. Income tax

5.1. General

For year ended December 31
2011 2010 2009
NIS million NIS million NIS million
Current tax expense
For the current period 332 396 301
Adjustments for prior years, net - - (30)
332 396 271
Deferred tax expense
Creation and reversal of temporary differences 53 131 120
Effect of change in tax rates (32) - 40
21 131 160
Income tax expenses 353 527 431

5.2. Recognized deferred tax assets and liabilities

Deferred tax assets and liabilities are attributed to the following items:

As of December 31
2011 2010
NIS million NIS million
Employee benefit plans 276 245
Share-based payments 12 16
Provisions 17 22
Property, plant and equipment (99) (42)
Other 10 7
216 248

5.3. Changes in interim provisions during the year

Balance atJanuary 01,2010NIS million Recognized inprofit or lossNIS million Recognized inequityNIS million Balance atDecember 31,2010NIS million Recognized inprofit or lossNIS million Recognized inequityNIS million Balance atDecember 31,2011NIS million
Employee benefits plans 318 (70) (3) 245 41 (10) 276
Share-based payments 27 (11) - 16 (4) - 12
Provisions 30 (8) - 22 (5) - 17
Property, plant and
equipment - (42) - (42) (57) - (99)
Other 8 - (1) 7 5 (2) 10
383 (131) (4) 248 (20) (12) 216

6. Purchase of property, plant and equipmen

NIS millionCost or deemed costBalance as at January 116,817Additions1,006Disposals(932) NIS million16,818885
(926)
Transfer to assets held for sale(71) 40
Balance as at December 3116,820 16,817
Depreciation and loss from impairment of assets
Balance as at January 112,811 13,047
Depreciation for the year613 618
Disposals(865) (884)
Transfer to assets held for sale(58) 30
Balance as at December 3112,501 12,811
Amortized cost as at January 14,006 3,771
Amortized cost as at January 314,319 4,006

7. Revenue

For year ended December 31
2011 2010 2009
NIS million NIS million NIS million
Fixed-line telephony 2,393 3,160 3,333
Internet - Infrastructure 1,092 977 863
Transmission and data communication 931 882 851
Other services 232 244 256
4,648 5,263 5,303

8. Operating and general expenses

2011
2010NIS million 2009
NIS million NIS million
Connectivity and payments to communication operators 314 855* 871*
Sales and marketing expenses 194 196* 218*
Terminal equipment and materials 89 88 80
Maintenance of buildings and sites 247 240 278
Services and maintenance by sub-contractors 76 76 96
Vehicle maintenance expenses 78 101 96
Royalties and others 76 53 51
1,074 1,609 1,690

* Reclassified

9. Substantial Agreements and Transactions with Investees

Entities directly held by the Company are as follows:

Pelephone Communications Ltd. (Pelephone)

Bezeq International Ltd. (Bezeq International)

Bezeq Online Ltd. (Bezeq Online)

Bezeq Zahav (Holdings) Ltd. (Bezeq Zahav)

Stage One Venture Capital Fund (Israel), L.P. (Stage One)

DBS Satellite Services (1998) Ltd. (DBS)

Walla! Communications Ltd. (Walla)

For further information pertaining to the full tender offer published by the Company for the acquisition of all the shares in Walla held by the public, subsequent to the date of the financial statements, see Note 32.3 to the consolidated statements.

9.1. Financial Guarantees

  • 9.1.1 The Company has given guarantees to banks for credit granted to Bezeq International up to a total amount of NIS 70 million:
  • 9.1.2 For information pertaining to guarantees and liens provided by the Company to various entities with respect to DBS, see Note 19 to the consolidated statements, Securities, Liens and Guarantees

9.2. Loans

Loans from investees

9.2.1 During 2010, the Company took from Pelephone the following loans (under an existing framework agreement between the parties), all the loans are linked to the CPI, bear annual interest of 4% and their repayment dates are as noted below:

Loan from May 31, 2010 in the amount of NIS 90 million payable on January 6, 2011.

Loan from June 15, 2010 in the amount of NIS 110 million payable on January 6, 2010.

Loan from October 3, 2010 in the amount of NIS 110 million payable on January 6, 2011.

All these loans were repaid on their due dates.

9.2.2 In 2004 Bezeq Zahav purchased Series 5 debentures of the Company. The par value balance held by Bezeq Zahav as of December 31, 2011 amounted to NIS 733 million. The debentures are repayable in six equal annual installments in each of the years 2011 to 2016. The interest rate fixed for these debentures is 5.3% per annum. The purchase was made through a loan from the Company which is at the same terms as those of the debentures.

Loans to investees

  • 9.2.3 As of December 9, 2001 there is a framework agreement between the Company and Bezeq Online, under which the Company will provide, from time to time, short term loans to Bezeq Online As of December 31, 2010 there was a loan balance in the amount to NIS 5 million. The loan bears current interest at the Bank of Israel interest rate with the addition of a 0.5% margin. This balance was repaid during 2011.
  • 9.2.4 On September 1, 2011 the Company provided a new loan in the amount of NIS 17 million to Bezeq Online. The loan is linked to the CPI and bears annual interest of 4%. The interest will be paid once every six months and the principal is payable in three equal annual installments as of September 1, 2012.

9. Substantial Agreements and Transactions with Investees (cont'd)

9.2 Loans (contd.)

Loans to investees (contd.)

  • 9.2.5 On May 17, 2011 the Company provided a loan in the amount of NIS 280 million to Pelephone. This loan bears annual interest of 4%, is linked to the CPI and is repayable on May 17, 2012.
    • On December 12, 2011 the Company provided a loan in the amount of NIS 450 million to Pelephone. This loan bears fixed annual interest of 6%. The loan will be repaid in equal annual installments as of December 5, 2012.
  • 9.2.6 On December 12, 2011 the Company provided a loan in the amount of NIS 160 million to Bezeq International. This loan bears fixed annual interest of 5.1%. The loan will be repaid in equal annual installments as of December 5, 2012.
  • 9.2.7 For information relating to the loans provided by the Company to DBS, see Note 12 to the consolidated statements, Investees.
  • 9.2.8 For information pertaining to the loan from the Company to Bezeq Zahav with regard to debentures Series 5, see section 9.2.2 above.

Breakdown of loan balances provided to investees:

December 31,2011 December 31,2010
NIS million NIS million
Short term loans and current maturities
Bezeq Zahav 181 178
Pelephone 327 -
Bezeq International 32 -
Bezeq Online Ltd. 6 5
546 183
Non-current loans
Bezeq Zahav 712 871
Pelephone 405 -
Bezeq International 128 -
Bezeq Online Ltd. 11 -
1,256 871
1,802 1,054

9.2.9 In addition to agreements for the foregoing loans, there are existing debit balances of Pelephone and Bezeq International for their share in bonus plan for managers (set forth in Note 26 of the consolidated statements pertaining to Share-based Payments). According to the foregoing plan the Company reached agreements with Pelephone and Bezeq International according to which in the event of actual exercise of options, the Company will receive from these companies, close to and following such exercise, an amount equivalent to the benefit that will be attributed to the employees for tax purposes ("the Proportionate Share")

9. Substantial Agreements and Transactions with Investees (cont'd)

9.3. Agreements for the provision of services

As the Company and its investees are communications providers, they are engaged in agreements and arrangements to providing and receiving various services in the communications sector, as follows:

9.3.1 Pelephone

A transmission agreement, interconnectivity arrangements, agreements regulating telecommunications services provided jointly by both companies, purchase agreements for communications equipment and leasing agreements (mainly for communication facilities).

9.3.2 Bezeq International

A transmission agreement, interconnectivity arrangements, billing agreements, international and domestic telecommunications service arrangements, ADSL agreement (to regulate the connection between the Company's infrastructure and Bezeq International's services), agreements regulating the telecommunications services provided jointly by both companies, maintenance of communications equipment, marketing agreements, purchase agreements for communications equipment and leasing agreements (mainly for communication facilities).

9.3.3 Bezeq Online Ltd.

Equipment maintenance agreements, voice-mail service agreements.

9.3.4 D.B.S.

Communications equipment, marketing and maintenance agreements.

9.3.5 Walla

An agreement for paying of bills via Walla's website, collaboration agreements and an agreement for website advertising on Walla or its investees.

The terms of the foregoing service agreements are fixed according to accepted market prices for similar type of services.

9.3.6 Breakdown of the volume of transactions and the balances included in the Company's books for these transactions (other that the loans as described in section 9.2 above):

For year ended December 31
2011 2010 2009
NIS million NIS million NIS million
Transactions
Revenue
Pelephone 158 160 149
Bezeq International 113 110 103
D.B.S. 3 1 10
Other 3 2 2
Total 277 273 264
Expenses
Pelephone 82 241 233
Bezeq International 21 11 3
D.B.S. - 5 1
Other 13 6 -
Total 116 263 237

9. Substantial Agreements and Transactions with Investees (cont'd)

9.3 Agreements for the provision of services

9.3.6 (contd.)

December 31 December 31
2011 2010
NIS million NIS million
Balance
Pelephone 14 (14)
Bezeq International 16 9
D.B.S. 53 47
Other (4) 3
Total 79 45

For more information, see to Note 29 to the consolidated statements, Transactions with interested and related parties

9.4. Dividends and Investments

  • 9.4.1 During 2010 Pelephone announced a dividend in the amount of NIS 625 million. NIS 410 million was paid during 2010 and the balance of NIS 215 million were paid on January 6, 2011.
  • 9.4.2 During 2011 Pelephone announced and paid a dividend in the amount of NIS 869 million.
  • 9.4.3 During 2010 Bezeq International announced and paid a dividend in the amount of NIS 216 million.
  • 9.4.4 During 2011 Bezeq International announced and paid a dividend in the amount of NIS 92 million.
  • 9.4.5 During 2011 the Company received its share in the distribution of profits of Stage One, in an amount of NIS 3 million. Subsequent to the reporting date, the fund signed an agreement to sell the shares of one of the companies in which the fund invested. Following the agreement, in the first quarter of 2012, the Group is expected to recognize financing revenues of USD 18 million from the disposal of available-for-sale assets.

For further information concerning investees see Note 12 to the consolidated financial statements, Investees.

10. Contingent Liabilities

During the normal course of business, various lawsuits were filed against the Company and it faces various pending proceedings (in this section: "Litigations").

Provisions are included in the Company's financial statements for litigations in the amount of NIS 163 million.

An additional exposure as of December 31, 2011, beyond these provisions, for litigations amount to NIS 2.3 billion. Of the foregoing litigations, there are litigations that total NIS 590 million, which at this stage cannot be estimated, and there are additional claims for which the Company has additional exposure beyond the foregoing, due to the fact that no exact amount is noted in these claims.

Furthermore, subsequent to reporting date, a customers lawsuit was filed against the Company, Pelephone and other communications companies that do not belong to the Group, in an overall scope of NIS 361 million (without breakdown of the amount claimed from each of the defendants). At the approval date of the financial statements, the exposure for these claims cannot be assessed.

For further information concerning contingent liabilities, see Note 17 to the consolidated financial statements, Contingent Liabilities

Exhibit 99.6

DBS Satellite Services (1998) Ltd.

Financial Statements

For The Year Ended December 31, 2011

The information contained in these financial statements constitutes a translation of the financial statements published by the Company. The Hebrew version was submitted by the Company to the relevant authorities pursuant to Israeli law, and represents the binding version and the only one having legal effect. This translation was prepared for convenience purposes only.

Financial Statements at December 31, 2011

Contents Page
Report of Independent Registered Public Accounting Firm 2
Statement of Financial Position 3-4
Statement of Income 5
Statement of Comprehensive Income and Loss 6
Statement of Changes in Equity 7-8
Statement of Cash Flows 9-10
Notes to the Financial Statements 11-56

Somekh Chaikin Telephone 972 3 684 8000 KPMG Millennium Tower Fax 972 3 684 8444 17 Ha'arbah St. PO Box 609, Tel Aviv 61006 Website: www.kpmg.co.il Israel

Auditors Report to the Shareholders of D.B.S. Satellite Services (1998) Ltd.

We have audited the accompanying statements of financial position of D.B.S. Satellite Services (1998) Ltd. (hereinafter-"the Company") as of December 31, 2011 and 2010 and the related income statements, the statements of comprehensive income, the statements of changes in equity and the statements of cash flows for each of the three years, the last of which ended December 31, 2011. These financial statements are the responsibility of the Company's Board of Directors and of its Management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing standards in Israel, including standards prescribed by the Auditors' Regulations (Manner of Auditor's Performance)- 1973. Such standards require that we plan and perform the audit to obtain reasonable assurance that the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by the Board of Directors and by Management of the Company, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion these financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2011 and 2010, and its results of operations, changes in equity and cash flows for each of the three years, the last of which ended December 31, 2011, in accordance with International Financial Reporting Standards (IFRS) and in accordance with the Securities Regulations (Annual Financial Statements) - 2010.

Without qualifying our opinion, we draw attention to Note 5 with respect to the financial position of the Company.

Somekh Chaikin Certified Public Accountants

March 5, 2012

Statement of Financial Position at December 31

Note 2011NIS thousands 2010NIS thousands
Assets
Cash and cash equivalents 13,325 -
Trade receivables 6 159,596 168,847
Other receivables 6 8,020 11,150
Total current assets 180,941 179,997
Property, plant and equipment, net 7 675,954 675,888
Intangible assets, net 8 94,227 82,769
Broadcasting rights, net of rights exercised 9 330,572 304,490
Total non-current assets 1,100,753 1,063,147
Total assets 1,281,694 1,243,144

Statement of Financial Position at December 31

2011 2010
Note NIS thousands NIS thousands
Liabilities
Borrowings from banksCurrent maturities for debentures 1014 85,99857,494 135,43856,062
Trade payables and service providers 11 409,298 355,771
Other payables 12 162,519 164,951
Provisions 13 55,329 89,266
Total current liabilities 770,638 801,488
Debentures 14 1,120,806 1,030,973
Bank loans 10 337,679 470,810
Loans from shareholders 15 2,677,916 2,300,387
Long-term trade payables 16 18,766 54,264
Employee benefits 17 6,171 6,696
Total non-current liabilities 4,161,338 3,863,130
Total liabilities 4,931,976 4,664,618
Capital deficit
Share capital 21 29 29
Share premium 85,557 85,557
Option warrants 48,219 48,219
Capital reserves 1,537,271 1,537,271
Capital reserve for share-based payments 10,280 9,391
Retained loss (5,331,638) (5,101,941)
Total capital deficit (3,650,282) (3,421,474)
Total liabilities and capital 1,281,694 1,243,144

Rinat Gazit Ron Eilon Micky Neiman Authorized to sign on behalf of chairman of the board CEO CFO

Date of approval of the financial statements: March 5, 2012

(See Note 32).

The attached notes are an integral part of these financial statements.

4

Statements of Income for the Year Ended December 31

2011 2010 2009
Note NIS thousands NIS thousands NIS thousands
Revenues 1,618,809 1,582,930 1,530,435
Cost of revenues 22 1,028,168 1,128,848 1,042,101
Gross profit 590,641 454,082 488,334
Sales and marketing expenses 23 152,737 143,202 122,312
General administrative expenses 24 143,036 132,561 117,805
295,773 275,763 240,117
Operating profit 294,868 178,319 248,217
Financing expenses 168,991 181,584 177,900
Financing income (23,163) (9,313) (8,347)
Financing expenses for shareholder loans 377,529 318,499 300,373
Financing expenses, net 25 523,357 490,770 469,926
Loss before income tax (228,489) (312,451) (221,709)
Income tax 26 1,128 1,188 745
Loss for the period (229,617) (313,639) (222,454)
Basic and diluted loss per share (in NIS) 7,681 10,491 7,441

Statements of Comprehensive Income for the Year Ended December 31

Note 2011NIS thousands 2010NIS thousands 2009NIS thousands
Loss for the period (229,617) (313,639) (222,454)
Other items of comprehensive income:
Actuarial gains (losses) from a defined benefit plan 17 (80) (1,535) 537
Other comprehensive profit (loss) for the year (80) (1,535) 537
Total comprehensive loss for the year (229,697) (315,174) (221,917)

Statements of Changes in Equity for the Year Ended December 31

Note Share capitalNIS thousands SharepremiumNIS thousands OptionwarrantsNIS thousands CapitalreserveNIS thousands Capitalreserve forshare-basedpaymentsNIS thousands AccrueddeficitNIS thousands TotalNIS thousands
Balance at January 1, 2011 (audited) 29 85,557 48,219 1,537,271 9,391 (5,101,941) (3,421,474)
Total comprehensive loss for the year
Loss for the year - - - - - (229,617) (229,617)
Other comprehensive loss for the year - - - - - (80) (80)
Total comprehensive loss for the year - - - - - (229,697) (229,697)
Transactions with owners recognizeddirectly in equity
Share-based payments 18 - - - - 889 - 889
Balance at December 31, 2011 (audited) 29 85,557 48,219 1,537,271 10,280 (5,331,638) (3,650,282)
Balance at January 1, 2010 (audited) 29 85,557 48,219 1,537,271 6,931 (4,786,767) (3,108,760)
Total comprehensive loss for the year
Loss for year - - - - - (313,639) (313,639)
Other comprehensive loss for the year - - - - - (1,535) (1,535)
Total comprehensive loss for the year - - - - - (315,174) (315,174)
Transactions with owners recognizeddirectly in equity
Share-based payments 18 - - - - 2,460 - 2,460
Balance at December 31, 2010 (audited) 29 85,557 48,219 1,537,271 9,391 (5,101,941) (3,421,474)

Statements of Changes in Equity for the Year Ended December 31

Note Share capitalNIS thousands SharepremiumNIS thousands OptionwarrantsNIS thousands CapitalreserveNIS thousands Capitalreserve forshare-basedpaymentsNIS thousands AccrueddeficitNIS thousands TotalNIS thousands
Balance at January 1, 2009 (audited) 29 85,557 48,219 1,537,271 1,636 (4,564,850) (2,892,138)
Total comprehensive loss for the year
Loss for the year - - - - - (222,454) (222,454)
Other comprehensive profit for the year - - - - - 537 537
Total comprehensive loss for the year - - - - - (221,917) (221,917)
Transactions with owners recognizeddirectly in equity
Share-based payments 18 - - - - 5,295 - 5,295
Balance at December 31, 2009 (audited) 29 85,557 48,219 1,537,271 6,931 (4,786,767) (3,108,760)

Statements of Cash Flows for the Year Ended December 31

2011 2010 2009
NIS thousands NIS thousands NIS thousands
Cash flows from operating activities
Loss for the period (229,617) (313,639) (222,454)
Adjustments:
Depreciation and amortizationFinancing expenses, net 276,393519,716 284,732 234,203
Proceeds from sale of property, plant and equipment (515) 465,562(35) 455,232(236)
Share-based payments 889 2,460 5,295
Income tax expenses 1,128 1,188 745
Change in trade receivables 9,251 (8,695) (7,277)
Change in other receivables 3,130 363 84
Change in trade payables 32,457 (2,731) (8,391)
Change in other payables and provisions (71,868) 83,659 (14,898)
Change in broadcasting rights, net of rights exercised (26,082) (19,724) (31,433)
Change in employee benefits (605) (438) (82)
743,894 806,341 633,242
Income tax paid (1,128) (1,188) (1,060)
Net cash from operating activities 513,149 491,514 409,728
Cash flows from investment activities
Proceeds from sale of property, plant and equipment 747 1,589 949
Purchase of property, plant and equipment (207,741) (226,728) (214,368)
Payments for programs and licenses (32,181) (14,897) (9,262)
Payments for subscriber acquisition (24,414) (36,756) (37,931)
Net cash used for investment activities (263,589) (276,792) (260,612)

Statements of Cash Flows for the Year Ended December 31 (contd.)

2011 2010 2009
NIS thousands NIS thousands NIS thousands
Cash flows from finance activities
Repayment of loans from institutions - (115,731) -
Bank loans received - 255,000 -
Repayment of bank loans (97,277) (580,718) -
Repayment of debentures (57,271) (55,020) -
Short-term bank credit, net (85,294) 41,232 13,532
Payment for finance lease obligation (768) - -
Interest paid (114,178) (203,444) (162,648)
Issue of debentures, net 118,553 443,959 -
Net cash used for finance activities (236,235) (214,722) (149,116)
Increase in cash and cash equivalents 13,325 - -
Cash and cash equivalents at beginning of period - - -
Cash and cash equivalents at end of period 13,325 - -

NOTE 1 – GENERAL

A. Reporting entity

DBS Satellite Services (1998) Ltd. ("the Company") was incorporated in Israel on December 2, 1998 and its head office is located at 6, Hayozma St., Kfar Saba, Israel.

In January 1999, the Company received a license from the Ministry of Communications for satellite television broadcasts ("the License"). The License is valid until January 2017 and may be extended for a further six years under certain conditions. The Company's operations are subject to, inter alia, the Communications (Telecommunications and Broadcasts) Law 1982 ("the Communications Law") and the regulations and rules promulgated thereunder, and to the terms of the License.

Pursuant to its license Bezeq The Israel Telecommunication Corporation Limited ("Bezeq"), is required to maintain full structural separation between it and its subsidiaries, and between it and the Company. In addition, the licenses of the Company and Bezeq impose restrictions on joint marketing of services (service bundles).

In August 2009, the Supreme Court accepted the Antitrust Commissioner's appeal of the ruling of the Antitrust Tribunal approving the merger (as defined in the Antitrust Law, 1988) between the Company and Bezeq by exercising the options held by Bezeq in the Company, subject to certain conditions, and ruled against the merger**.**

The Company believes that as a result of the development of competition between the telecommunications groups and the increasing importance of providing comprehensive communications services, if the restrictions on Bezeq's control of the Company and on Bezeq's cooperation with it remain intact, the adverse effect of these restrictions on the Company's expenses is liable to increase.

NOTE 2 - BASIS OF PREPARATION

A. Definitions

In these financial statements -

  • (1) International Financial Reporting Standards ("IFRS"): Standards and interpretations adopted by the Israel Accounting Standards Board (IASB). These standards and interpretations include International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS) and the interpretations of these standards defined by the International Financial Reporting Interpretations Committee (IFRIC) or interpretations defined by the Standing Interpretations Committee (SIC)
  • (2) The Company: DBS Satellite Services (1998) Ltd.
  • (3) Related party: As defined in IAS 24, Related Party Disclosures
  • (4) Interested parties: As defined in paragraph (1) of the definition of an "interested party" in section 1 of the Securities Law, 1968
  • (5) CPI: The consumer price index as published by the Central Bureau of Statistics

B. Statement of compliance

These financial statements have been prepared in conformity with International Financial Reporting Standards (IFRS) and with the provisions of the Israeli Securities Regulations (Annual Financial Statements), 2010.

The financial statements were approved by the Board of Directors on March 5, 2012.

NOTE 2 - BASIS OF PREPARATION (CONTD.)

C. Functional and presentation currency

These financial statements are presented in NIS, which is the Company's functional currency, and have been rounded to the nearest thousand. The NIS is the currency that represents the principal economic environment in which the Company operates.

D. Basis of measurement

The consolidated financial statements have been prepared on the historical cost basis except for the following assets and liabilities: derivative financial instruments, shareholder loans and liabilities for employee benefits. For further information regarding the way in which these assets and liabilities are measured, see Note 3 - Significant Accounting Policies. The methods used to measure the fair value are described in Note 4 – Determination of Fair Value.

The value of non-monetary assets and equity items that were measured on the historical cost basis was adjusted to changes in the CPI until December 31, 2003, since until that date Israel was considered a hyperinflationary economy.

E. Use of estimates and judgment

The preparation of the financial statements in conformity with IFRS requires management to make judgments, estimates and assumptions that affect the application of accounting policies and the reported amounts of assets, liabilities, income and expenses. Actual results may differ from these estimates.

The preparation of accounting estimates used in the preparation of the Company's financial statements requires management to make assumptions regarding circumstances and events that involve considerable uncertainty. The Company's management prepares the estimates on the basis of past experience, various facts, external circumstances, and reasonable assumptions according to the pertinent circumstances of each estimate. Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognized in the period in which the estimates are revised and in any future periods affected.

Information about critical estimates made by management while implementing accounting policies and which have the most significant effect on the financial statements is included in the following notes:

Provisions and contingent liabilities: The Company has contingent liabilities in amounts for which the maximum possible exposure is not significant. Inter alia, there are class actions pending against the Company in material amounts. When assessing the possible outcomes of legal claims that were filed against the Company, the Company relied on the opinions of its legal counsel. These opinions are based on the best of their professional judgment, and take into consideration the current stage of the proceedings and the legal experience accumulated with respect to the various matters. As the outcomes of the claims are determined by the courts, these outcomes could differ from the assessments. By their very nature it is extremely difficult to predict the results of the claims. Given the inherent uncertainty of legal claims, it is possible that all or part of them will end favorably for the Company in amounts materially different from the provisions contained in the financial statements, if any. For details of the provisions and contingent liabilities, see Note 20.

NOTE 2 - BASIS OF PREPARATION (CONTD.)

E. Use of estimates and judgment (contd.)

Useful life: The Company's items of fixed assets, intangible assets and broadcasting rights are amortized using the straight line method over the estimated useful life of the asset. The estimated useful life of these items is based on their estimated technical life and the condition of the equipment. Changes in these factors which affect the estimated useful life of the asset have a material impact on the Company's financial position and the results of its operations. The estimated useful life of the fixed assets and intangible assets are presented in Note 3(C) and Note 3(D) below.

F. First-time application of new amendments to the accounting standards

(1) Disclosures in connection with a related party

Since January 1, 2011 the Company has applied IAS 24 (2009) Related Party Disclosures ("the Standard"). The Standard is implemented retrospectively.

For the first implementation of the Standard, the Company has mapped the relations of related parties. Based on the new definition and as a result of the mapping, new related parties have been identified. The Company had no transactions with these new related parties in the reporting period and in corresponding periods.

(2) Financial instruments – amendments to disclosures

As of the annual periods commencing January 1, 2011, the Company implements the amendment to IFRS 7, Financial Instruments – Disclosures ("the Amendment"). In accordance with the Amendment an explicit declaration has been added to the effect that the interaction between quantitative and qualitative disclosures enables users of the statements to make better estimates of the Group's exposure to risks arising from financial instruments. Moreover, the section stating that quantitative disclosures are not required when the risk is negligible has been removed. Furthermore, certain disclosure requirements pertaining to credit risk have been amended and others removed. The requisite disclosures have been expressed in the financial statements. For further information, see Note 29 - Financial instruments.

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES

The accounting policies set out below have been applied consistently to all periods presented in these financial statements, except as described in Note 2(F) Changes in accounting policy.

A. Foreign currency transactions

Transactions in foreign currency are translated into the functional currency of the Company at the exchange rate on the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies on the reporting date are retranslated to the functional currency of the exchange rate on that date.

B. Broadcasting rights

Broadcasting rights are stated at cost, net of rights exercised.

The cost of broadcasting rights includes the amounts paid to the content provider. Broadcasting rights are amortized in accordance with the terms of the purchase agreement, based on actual broadcasts from the total number of expected broadcasts in accordance with management estimates, or permitted under the agreement (the part that has not been amortized by the end of the agreement is amortized in full upon termination of the agreement), or according to the period of the rights agreement (straight line). The net adjustment of the broadcasting rights is presented as an adjustment of earnings as part of ongoing operations in the statement of cash flows.

C. Property, plant and equipment

(1) Recognition and measurement

Items of property, plant and equipment are measured at cost less accumulated depreciation and accumulated impairment losses.

The cost includes expenditure that is directly attributable to the acquisition of the asset. The cost of self-constructed assets includes the cost of materials and direct labor, and any other costs directly attributable to bringing the assets to the site and condition as intended by management. The cost of software that is integral to the functionality of the related equipment is recognized as part of the cost of that equipment.

When major parts of items of property, plant and equipment (including costs of major periodic inspections) have different useful lives, they are accounted for as separate items (major components) of property, plant and equipment.

(2) Subsequent costs

The cost of replacing part of an item of property, plant and equipment is recognized as part of the carrying amount of said item if it is probable that the future economic benefits embodied in the item will flow to the Company and the cost of the item can be reliably measured. The carrying amount of the replaced part is derecognized. Ongoing maintenance costs are recognized in the statement of income when they are created.

(3) Depreciation

Depreciation is recognized in profit or loss on a straight-line basis over the estimated useful lives of each part of an item of property, plant and equipment.

Years
Broadcasting and receiving equipment 6.67
Installation costs * 1-3,15
Digital satellite decoders 4,6,8
Office furniture and equipment 6.67-14.2
Computers 3

* The costs of installation in apartments are depreciated over the period of enjoyment expected from the benefits claimed for the installation.

Leasehold improvements are depreciated over the shorter of the rental period or the expected useful life of the improvements.

D. Intangible assets

(1) Acquisition of subscribers

The Company discounts the direct sale commissions paid to marketers and salespersons for sales of services to subscribers who have signed long-term commitments with the Company and recognizes these costs as an intangible asset. When the subscriber terminates the agreement period, the balance of the asset is amortized immediately. For customers who are out of contract the Company immediately amortizes the subscriber acquisition costs on the income statement.

(2) Software

Standalone software that adds functionality to the hardware is classified as an intangible asset.

(3) Development

Development activities involve a plan for the production of new or substantially improved products or processes. Development expenditure is capitalized only if development costs can be measured reliably, the product or process is technically and commercially feasible, future economic benefits are probable and the Company intends to and has sufficient resources to complete development and to use or sell the asset. The costs recognized as an intangible asset include the cost of materials, direct labor and overhead costs that are directly attributable to preparing the asset for its intended use and capitalized credit costs. Other development expenditure is recognized in profit or loss as incurred.

Capitalized development expenditure is measured at cost less accumulated amortization and accumulated impairment losses.

(4) Amortization

Amortization of intangible assets is recognized in the statement of income on a straight-line basis over the estimated useful life of the intangible assets, from the date on which the assets are available for use.

Estimated useful lives for the current and comparative periods are as follows:

Years
Software 3,5
Subscriber acquisition costs* 1-3
Capitalized development costs 1-5

* Pursuant to the terms and conditions of contracts with the subscribers.

E. Financial instruments

(1) Non-derivative financial instruments

Non-derivative financial instruments comprise trade and other receivables, cash and cash equivalents.

(A) Initial recognition of non-derivative financial instruments

A financial instrument is recognized when the Company accepts the contractual terms of the instrument, in other words on the date on which the Company fulfilled its obligations under the contract.

E. Financial instruments (contd.)

(1) Non-derivative financial instruments (contd.)

(B) Derecognition of financial instruments

Financial instruments are derecognized when the contractual rights of the Company to the cash flows from the asset expire, or the Company transfers the rights to receive the cash flows arising from the financial asset in a transaction where all the risks and benefits of ownership of the financial asset are transferred. Financial assets are sold in regular way sales on the trade date, meaning on the date on which the Company undertook to sell the asset.

**(**C) Classification of financial instruments

The Company classifies financial instruments as follows:

Cash and cash equivalents

Cash includes immediately usable cash balances and on-demand deposits. Cash equivalents include short-term investments (where the period between the original deposit date and the redemption date is up to 3 months) of a high liquidity level which can easily be converted into known amounts of cash and which are exposed to insignificant risk of changes in value.

Trade receivables

Trade receivables are financial assets with payments which are fixed or which can be determined that are not traded on an active market.

(2) Non-derivative financial liabilities

Non-derivative financial instruments include bank overdrafts, bank loans and credit, loans from shareholders and other credit providers, finance lease liabilities, trade payables and other payables.

(A) Initial recognition of financial liabilities

Debt instruments are recognized initially on the date that they are created. Financial liabilities are initially recognized at fair value plus all the attributable transaction costs. Subsequent to initial recognition, these financial liabilities are measured at amortized cost using the effective interest method.

(B) Derecognition of financial instruments

Financial liabilities are derecognized when the obligation of the Company, as specified in the agreement, expires or when it is discharged or canceled.

(C) Change in terms of debt instrument

An exchange of debt instruments having substantially different terms, between an existing borrower and lender are accounted for as an extinguishment of the original financial liability and the recognition of a new financial liability at fair value. Furthermore, a substantial modification of the terms of the existing financial liability or part of it, is accounted for as an extinguishment of the original financial liability and the recognition of a new financial liability.

E. Financial instruments (contd.)

(2) Non-derivative financial liabilities (contd.)

(C) Change in terms of debt instrument (contd.)

The terms are substantially different if the discounted present value of the cash flows according to the new terms, including any commissions paid, less any commissions received and discounted using the original effective interest rate, is different by at least ten percent from the discounted present value of the remaining cash flows of the original financial liability.

In addition to the aforesaid quantitative criterion, the Company examines, inter alia, whether there have been changes also in various economic parameters inherent in the exchanged debt instruments, therefore exchanges of CPI-linked debt instruments with unlinked instruments are considered exchanges with substantially different terms even if they do not meet the aforementioned quantitative criterion.

(D) Offsetting financial instruments

Financial assets and liabilities are offset and the net amount presented in the statement of financial position when the Company currently has a legally enforceable right to offset the recognized amounts and intends either to settle on a net basis or to realize the asset and settle the liability simultaneously.

(3) Derivative financial instruments

The Company holds derivative financial instruments to hedge its foreign currency risk exposure. The financial instruments comprise mainly forward transactions.

Derivative financial instruments are recognized initially at fair value; attributable transaction costs are recognized in profit or loss as incurred. Subsequent to initial recognition, derivatives are measured at fair value. Hedge accounting is not applied to derivative instruments that economically hedge financial assets and liabilities denominated in foreign currencies. Changes in the fair value of these derivatives are recognized in profit or loss, as part of the profits or losses from foreign currency.

(4) CPI-linked assets and liabilities that are not measured at fair value

The value of CPI-linked financial assets and liabilities, which are not measured at fair value, is remeasured every period in accordance with the actual increase in the CPI.

F. Impairment

(1) Financial assets

A financial asset is tested for impairment when objective evidence indicates that one or more events had a negative effect on the estimated future cash flows of that asset.

An impairment loss in respect of a financial asset measured at amortized cost is calculated as the difference between its carrying amount and the present value of the estimated future cash flows discounted at the original effective interest rate. All impairment losses are recognized in profit or loss.

(2) Non-monetary assets

The carrying amounts of the Company's non-monetary assets are reviewed at each reporting date to determine whether there is any indication of impairment. If any such indication exists, then the recoverable amount of the asset is estimated. The Company estimates the recoverable amount once a year if there are indications of impairment.

F. Impairment (contd.)

(2) Non-monetary assets (contd.)

The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less costs to sell. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset.

For the purpose of impairment testing, the assets are grouped together into the smallest group of assets that generates cash from continuing use that are largely independent of other assets or groups of assets ("cash-generating unit").

An impairment loss is recognized if the carrying amount of an asset or its cash-generating unit exceeds its estimated recoverable amount and is recognized in profit or loss.

G. Employee benefits

(1) Post-employment benefits

The Company has a number of post-employment benefit plans. The plans are usually financed by deposits with insurance companies and they are classified as defined contribution plans and defined benefit plans.

(A) Defined contribution plans

The Company's obligations for contributions to defined contribution pension plans are recognized as an employee benefit expense in the statement of income in the periods during which services are rendered by employees.

(B) Defined benefit plans

The Company's net obligation in respect of defined benefit pension plans is calculated separately for each plan by estimating the amount of future benefit that employees have earned in return for their service in the current and prior periods. That benefit is presented at its present value less the fair value of any plan assets. The discount rate is the yield at the reporting date on government bonds denominated in the same currency that have maturity dates approximating the terms of the Company's obligations. The calculation is performed by a qualified actuary using the projected unit credit method.

When the calculation results in an asset for the Company, an asset is recognized up to the net present value of economic benefits available in the form of a refund from the plan or a reduction in future contributions to the plan. An economic benefit in the form of refunds or reduction in future payments will be considered to be available when it can be exercised during the life of the plan or after settlement of the obligation.

When the minimum contribution requirement includes an obligation to pay additional amounts for services that were provided in the past, the Company recognizes an additional obligation (increases the net liability or decreases the net asset), if such amounts are not available as an economic benefit in the form of a refund from the plan or the reduction of future contributions.

When the benefits of a plan are improved, the portion of the increased benefit relating to past service by employees is recognized as an expense in profit or loss on a straightline basis over the average period until the benefits vest. If the benefits vest immediately, the expense is recognized immediately in profit or loss.

The Company recognizes immediately, directly in retained earnings through other comprehensive income, all actuarial gains and losses arising from defined benefit plans.

G. Employee benefits (contd.)

(1) Post-employment benefits (contd.)

(B) Defined benefit plans (contd.)

The Company offsets an asset relating to one benefit plan from the liability relating to another benefit plan only when there is a legally enforceable right to use the surplus of one plan to settle the obligation in respect of the other plans, and there is intent to settle the obligation on a net basis or to simultaneously realize the surplus of one plan and settle the obligation in the other plan.

(2) Short-term employee benefits

Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related service is provided or upon the actual absence of the employee when the benefit is not accumulated (such as maternity leave).

A liability is recognized for the amount expected to be paid under short-term cash bonus or profit-sharing plans if the Company has a present legal or constructive obligation to pay this amount as a result of past service provided by the employee and the obligation can be estimated reliably. In the statement of financial position the employee benefits are classified as current benefits or as non-current benefits according to the time the liability is due to be settled.

(3) Other long-term employee benefits

The Company's net obligation in respect of long-term employee benefits other than post-employment plans is the amount of future benefit that employees have earned in return for their service in the current and prior periods. The benefit is discounted to its present value. The discount rate is the yield at the reporting date on government bonds denominated in the same currency that have maturity dates approximating the terms of the Company's obligations. The calculation is performed using the projected unit credit method. Any actuarial gains or losses are recognized in the statement of income in the period in which they arise.

(4) Share-based payments

The grant date fair value of share-based payment awards granted to employees is recognized as a salary expense, with a corresponding increase in equity, over the period that the employees become unconditionally entitled to the awards. The amount recognized as an expense in respect of share-based payment awards that are conditional upon meeting service and non-market performance conditions is adjusted to reflect the number of awards that are expected to vest.

Share-based payment arrangements in which the parent company grants to the employees of the Company rights to its equity instruments are accounted for by the Company as equity-settled share-based payment transactions, meaning that the fair value of the grant is recognized directly in equity, as set out above.

H. Provisions

A provision is recognized if, as a result of a past event, the Company has a present legal or constructive obligation that can be estimated reliably, and it is probable that an outflow of economic benefits will be required to settle the obligation.

(1) Onerous contracts

A provision for onerous contracts is recognized when the expected benefits to be derived by the Company from a contract are lower than the unavoidable cost of meeting its obligations under the contract. The provision is measured at the present value of the lower of the expected cost of terminating the contract and the expected net cost of continuing with the contract.

(2) Legal claims

A provision for claims is recognized if, as a result of a past event, the Company has a present legal or constructive obligation and it is more likely than not that an outflow of economic benefits will be required to settle the obligation and the amount of obligation can be estimated reliably.

I. Revenues

  • (1) Revenues from services rendered are recognized in the statement of income proportionately over the term of the agreement or upon providing the service.
  • (2) Income from rental of digital satellite decoders is attributed proportionately over the term of the agreement.
  • (3) Receipts from customers for the installation of terminal equipment which do not provide the customers with separate value are recognized as income in the statement of income over the period of enjoyment of the economic benefits.
  • (4) The Company charges a deposit for the digital satellite decoders rented by its customers. The customers are entitled to receive a proportional refund of the deposit upon termination of the agreement, according to the terms in the agreement. The revenues from deposit deductions are attributed to the statement of income, according to the terms of the agreements with the customers.
  • (5) Commissions: When the Company acts in the capacity of an agent rather than as the principal in a transaction, the income recognized is the net amount of commission.

J. Income tax expenses

Income tax expense comprises current and deferred taxes. Current and deferred taxes are recognized in the statement of income, or are recognized directly in equity or in other comprehensive income if they relate to items recognized directly in equity or in other comprehensive income.

Current tax is the expected tax payable (or receivable) on the taxable income for the year, using tax rates enacted or substantively enacted at the reporting date.

K. Operating lease

The Company classifies lease agreements, under which the lessor substantially assumes all risks and rewards of ownership, as an operating lease. Payments made under operating leases are recognized in the statements of income on a straight line basis over the term of the lease.

L. Loss per share

Basic loss per share is calculated by dividing the loss attributable to ordinary shareholders of the Company by the weighted average number of ordinary shares outstanding during the year.

M. Financing income and expenses

Financing income comprises interest income on funds invested, foreign currency gains and gains on derivative instruments that are recognized in the statement of income. Interest income is recognized as accrued using the effective interest method.

Financing expenses comprise interest expense on borrowings, impairment losses of financial assets and losses on derivative instruments recognized in the statement of income. All borrowing costs are recognized in profit or loss using the effective interest method.

Foreign currency gains and losses are reported on a net basis as either financing income or financing expenses depending on exchange rate fluctuations and on whether foreign currency movements are in a net gain or net loss position.

N. Transactions with a controlling shareholder

Assets and liabilities included in a transaction with a controlling shareholder are measured at fair value on the date of the transaction.

As this is a capital transaction, the differences between the fair value and the proceeds from the transaction are attributed to equity.

O. New standards and interpretations not yet adopted

(1) IFRS 9 (2010), Financial Instruments ("the Standard")

This Standard is one of the stages in a comprehensive project to replace IAS 39 – Financial Instruments: Recognition and Measurement ("IAS 39") and it replaces the requirements included in IAS 39 regarding the classification and measurement of financial assets and financial liabilities.

In accordance with the Standard, there are two principal categories for measuring financial assets: amortized cost and fair value. The basis for classification of debt instruments is based on the entity's business model for managing financial assets and the contractual cash flow characteristics of the financial asset.

The Standard generally preserves the instructions regarding classification and measurement of financial liabilities that are provided in IAS 39, with a number of exceptions.

The Standard is effective for annual periods beginning on or after January 1, 2015, but may be applied earlier, subject to providing disclosure and at the same time adopting other IFRS amendments as specified in the appendix to the Standard. The Standard is to be applied retrospectively other than in a number of exceptions. The Company is examining the effects of adopting the Standard on the financial statements.

(2) Amendment to IAS 19, Employee Benefits ("the Standard")

The amendment contains a number of changes relating to the accounting treatment of employee benefits. The amendment will apply to annual periods commencing January 1, 2013 or thereafter by way of retrospective implementation. Earlier implementation is possible with provision of disclosure. The Company is examining the effects of adopting the Standard on the financial statements.

O. New standards and interpretations not yet adopted

(3) IFRS 13, Fair Value Measurement ("the Standard")

The Standard replaces the directives relating to fair value measurement which appear in the various IFRS standards. To achieve this objective, the Standard defines fair value, determines directives and new disclosure requirements for fair value measurement. The Standard will be implemented for annual periods commencing January 1, 2103. Earlier implementation is possible subject to conditions. The Company is examining the effects of adopting the Standard on the financial statements.

(4) Amendment to IAS 32 Financial Instruments: Presentation and amendment to IFRS 7 Financial Instruments: Disclosure regarding rules for offsetting financial assets and liabilities ("the Amendments")

The amendment to IAS 32 clarifies the conditions under which it is possible to offset financial assets and liabilities in the statement of financial position and determines that an existing entity has an immediate legally enforceable right to offset declared amounts if this right is not conditional on a future event and it is enforceable in the normal course of business as well as in the event of insolvency or bankruptcy. The amendment to IFRS 7 contains new disclosure requirements in respect of financial assets and liabilities which were offset in the statement of financial position.

The amendment to IAS 32 will be implemented retrospectively in respect of annual periods commencing January 1, 2014 or thereafter. Early implementation is possible subject to conditions set.

The amendment to IFRS 7 will be implemented retrospectively in respect of annual reporting periods commencing January 1, 2013 or thereafter. The Company is examining the effects of adopting the Amendments on the financial statements.

NOTE 4 – DETERMINATION OF FAIR VALUE

A number of the Company's accounting policies and disclosures require the determination of fair value, for both monetary and non-monetary assets and liabilities. Fair values have been determined for measurement and / or disclosure purposes based on the following methods. Further information about the assumptions made in determining fair values is disclosed in the notes specific to that asset or liability.

A. Derivatives

The fair value of forward exchange contracts is based on their quoted price.

B. Non-derivative financial liabilities

Fair value, which is determined for disclosure purposes, is calculated based on the present value of future principal and interest cash flows, discounted by the market interest rate at the reporting date.

NOTE 4 – DETERMINATION OF FAIR VALUE (CONTD.)

C. Share-based payment transactions

The fair value of employee share options for employees and of share appreciation rights is measured using the Black-Scholes model. The assumptions of the model include the share price on the date of measurement, the exercise price of the instrument, expected volatility (based on the weighted average of historical volatility of the Company's shares over the expected term of the options, and adjusted for changes expected due to publicly available information), the weighted average of the expected term of the instruments (based on past experience and the general behavior of the option-holders), expected dividends, and the risk-free interest rate (based on government bonds). Service and non-market performance conditions attached to the transactions are not taken into account in determining fair value.

NOTE 5 – THE FINANCIAL POSITION OF THE COMPANY

  • A. Since the beginning of its operations, the Company has accumulated substantial losses. The Company's losses for 2011 and 2010 amounted to NIS 230 million and NIS 314 million, respectively. As a result of these losses, the Company's capital deficit and working capital deficit at December 31, 2011 amounted to NIS 3,650 million and NIS 590 million, respectively.
  • B. 1. In March 2010, an amendment to the Company's bank financing agreement was signed and took effect ("the Amendment Agreement"). Pursuant to the Amendment Agreement, another Israeli bank ("the Joining Bank") joined the present syndicate of banks ("the Present Banks"). The Joining Bank provided the Company with its proportionate share of the Company's regular credit facilities and also provided the Company with long-term credit of NIS 255 million, most of which was used for its addition (in its proportionate share) to the Company's long-term credit facilities for repayment and early repayment of the Company's debts to the Present Banks. The remaining balance of NIS 46 million will be used for the Company's ongoing requirements.

Pursuant to the Amendment Agreement, the Company created a floating lien in favor of the Joining Bank, similar to those in favor of the Present Banks. The Joining Bank was also included in the fixed lien in favor of the Present Banks. The Company's shareholders also signed the amendments to bonds, mortgage deeds and letter of guarantee, as applicable, which they had previously signed in favor of the Present Banks, for the addition of the Joining Bank. Under the Amendment Agreement, the term of the bank loan repayment (both the long-term loans as well as the ongoing facilities) was extended until the end of 2015.

In November 2010, another amendment to the financing agreement took effect. According to the amendment, the Company is required to comply with the debt coverage ratio (based on the ratio between the Company's cash balance and cash flow over the past 12 months and the principal and interest payments over the coming 12 months) and the maximum and minimum supplier credit covenant. These covenants replaced the previous financial covenants that were applicable to the Company. The Company's compliance with these covenants is measured quarterly, and failure to comply with these covenants, subject to extensions stipulated in the Financing Agreement, grants banks the right to demand early repayment of the loans. According to the finance mechanism stipulated in the amendment, if the Company's debentures (Series B) are downgraded below ilBBB (or its equivalent, whichever is lower), the annual interest paid to the banks will increase by 0.25% in respect of each notch on the rating scale, as long as the downgrade is in effect, subject to the covenants set out in the financing agreement.

NOTE 5 – THE FINANCIAL POSITION OF THE COMPANY (CONTD.)

B. (contd.)

    1. In 2010, the Company's credit rating was upgraded from ilBBB- to ilA-, among other reasons, in view of the expected improvement in the Company's liquidity in the short term following the issue of debentures (Series B) and in view of the amendment to the financing agreement that included a list of the financial covenants with which the Company is required to comply. In March 2011, the Company expanded its debenture series (Series B) by issuing additional debentures in the sum of NIS 117 million par value and in the sum of NIS 120 million. Maalot gave the debentures (Series B) a rating of ilA. 50% of the proceeds of the issue will be used for early repayment of part of the long-term bank credit taken out by the Company.
    1. At December 31, 2011, the Company is in compliance with the financial covenants stipulated in the financing agreements and the debentures. See Note 27 regarding compliance with the covenants.
    1. The Company's management believes that the financial resources at its disposal will be sufficient for the Company's operations for the coming year, based on the cash flow forecast approved by the Company's board of directors. If additional resources are required to meet its operational requirements for the coming year, the Company will adapt its operations to preclude the need for additional resources beyond those available to it. In recent years, the Company has raised external financing to expand its investments. At the reporting date, any significant increase in the Company's investments will require an expansion of the financing sources at its disposal.

NOTE 6 – TRADE AND OTHER RECEIVABLES

December 31,2011NIS thousands December 31,2010NIS thousands
Trade receivables (1)
Outstanding debts 34,395 48,192
Credit companies 132,576 128,355
Less provision for doubtful debts (7,375) (7,700)
159,596 168,847
Other receivables (1)
Prepaid expenses 853 3,156
Pledged deposits - 77
Others 7,167 7,917
8,020 11,150
(1)Including trade and other receivables that are related and interested parties 1,944 77

For further information about related and interested parties, see Note 30 – Related and interested parties. For the Company's exposure to currency and liquidity risks, see Note 29 – Financial instruments.

NOTE 7 – PROPERTY, PLANT AND EQUIPMENT, NET

A. Composition

Broadcasting andreceptionequipmentNIS thousands Discountedinstallation costs Digital satellitedecoders Office furnitureand equipment(includingcomputers) Leaseholdimprovements Total
Cost
Balance at January 1, 2010 232,482 1,476,819 1,511,009 84,133 41,286 3,345,729
Additions during the year 4,641 99,617 115,829 10,658 4,358 235,103
Disposals during the year - (3,741) (638) (149) - (4,528)
Balance at December 31, 2010 237,123 1,572,695 1,626,200 94,642 45,644 3,576,304
Additions during the year 6,980 83,282 121,628 13,731 1,338 226,959
Disposals during the year - (158) (502) (839) - (1,499)
Balance at December 31, 2011 244,103 1,655,819 1,747,326 107,534 46,982 3,801,764
Accumulated depreciation
Balance at January 1, 2010 183,068 1,204,243 1,192,121 53,544 30,280 2,663,256
Additions during the year 15,219 102,413 109,919 11,360 2,204 241,115
Disposals during the year - (3,741) (95) (119) - (3,955)
Balance at December 31, 2010 198,287 1,302,915 1,301,945 64,785 32,484 2,900,416
Additions during the year 13,468 95,297 105,668 10,156 2,072 226,661
Disposals during the year - (158) (291) (818) - (1,267)
Balance at December 31, 2011 211,754 1,398,054 1,407,322 74,123 34,557 3,125,810
Carrying amount
At January 1, 2010 49,414 272,576 318,888 30,589 11,006 682,473
At January 1, 2011 38,836 269,780 324,255 29,857 13,160 675,888
At December 31, 2011 32,349 257,765 340,004 33,411 12,425 675,954

B. Collateral

To secure its collateral and liabilities, the Company created first fixed and floating liens on its assets, (subject to the provisions of the Communications Law), in favor of the banks and its debenture holders.

C. Credit acquisitions of property, plant and equipment

In the year ended December 31, 2011, credit for acquisitions of property, plant and equipment increased by NIS 19,218,000.

NOTE 8 – INTANGIBLE ASSETS, NET

Costs ofacquisition ofsubscribers Software licenses Total
NIS thousands
Cost 223,130 152,745 375,875
Balance at January 1, 2010 32,440 27,884 60,324
Additions during the year (1,816) - (1,816)
Balance at December 31, 2010 253,754 180,629 434,383
Additions during the year 21,240 39,950 61,190
Balance at December 31, 2011 274,994 220,579 495,573
Accumulated depreciation
Balance at January 1, 20010 187,166 121,666 308,832
Additions during the year 33,105 10,512 43,617
Disposals during the year (835) - (835)
Balance at December 31, 2010 219,436 132,178 351,614
Additions during the year 34,692 15,040 49,732
Balance at December 31, 2011 254,128 147,218 401,346
Carrying amount
At January 1, 2010 35,964 31,079 67,043
At January 1, 2011 34,318 48,451 82,769
At December 31, 2011 20,866 73,361 94,227

In the year ended December 31, 2011, credit for intangible asset acquisitions increased by NIS 4,595,000.

NOTE 9 –BROADCASTING RIGHTS, NET OF RIGHTS EXERCISED

December 31,2011NIS thousands December 31,2010NIS thousands
Cost 621,199 600,385
Less - rights exercised 290,627 295,895
330,572 304,490

NOTE 10 - BANK CREDIT

This Note includes information on the contractual conditions of the Company's interest-bearing bank loans and borrowings.

Additional information about the Company's exposure to interest, currency CPI and liquidity risks appears in Note 29.

With respect to collateral and restrictions pertaining to credit and to financial covenants, see Note 27. At December 31, 2011 the Company is in compliance with the terms set out in the updated financing agreement.

December 31,2011 December 31,2010
NIS thousands NIS thousands
Short-term credit 441 85,735
Current maturities of bank loans 85,557 49,703
85,998 135,438

Details of the loans:

The loans are repayable according to the settlement schedules set out in the Company's financing agreement. The Company may change the loan tracks according to the terms of the financing agreement.

The loans are to be settled in the forthcoming years based on the following settlement schedules:

December 31,
2011
NIS thousands
2012 85,557
2013 112,560
2014 112,560
2015 112,559
423,236

NOTE 11 – SUPPLIERS AND SERVICE PROVIDERS

December 31,2011NIS thousands December 31,2010NIS thousands
Open accounts 363,312 290,516
Notes and checks for repayment 45,986 65,255
409,298 355,771
Including suppliers which are related and interested parties 119,055 19,400

For further information about suppliers that are related and interested parties, see Note 30 – Related and interested parties.

For the Company's exposure to currency and liquidity risks for part of the trade balances, see Note 29 – Financial Instruments

NOTE 12 – OTHER PAYABLES

December 31,2011NIS thousands December 31,2010NIS thousands
Employees and institutions with respect to wages 30,743 27,050
Provisions for vacation and convalescence pay 10,952 11,423
Interest payable for debentures 29,839 30,282
Deposits from customers, net 4,283 5,631
Institutions 39,061 41,540
Prepaid income 27,149 22,469
Others 20,491 26,556
162,519 164,951

For information about the Company's exposure to currency and liquidity risks for part of the payables balances, see Note 29 – Financial Instruments

NOTE 13 - PROVISIONS

December 31,
2011
NIS thousands
Balance at January 1, 2011 89,266
Provisions during the period 2,876
Provisions realized during the period (349)
Provisions eliminated during the period (34,977)
Effect of time lapse (linkage differentials) (1,487)
Balance at December 31, 2011 55,329

During the normal course of business, various lawsuits were filed against the Company.

For information about the lawsuits and amounts of the exposure, see Note 20.

NOTE 14 – DEBENTURES

A. On July 31, 2007, the Company issued debentures at a par value of NIS 620 million in a private issue to institutional investors. The debentures (Series A) were listed on the TACTinstitutional system of the Tel Aviv Stock Exchange.

The debentures (Series A) are repayable in eight annual payments of principal and interest on July 5th of each of the years 2010 to 2017. The principal payments in each of the years 2010 to 2013 will be at a rate of 8% of the par value of the debentures, and the principal payments in each of the years 2014 to 2017 will be 17% of the par value of the debentures. The debentures (Series A) are linked to the CPI commencing on June 2007, and at the reporting date bear annual linked interest at a rate of 8.4%, payable in semi-annual payments in January and July of each of the years 2009-2017.

The Company did not undertake to list the debentures (Series A) on the TASE, however, if listed, the annual interest payable in respect thereof will be reduced to 7.4% from that date. In addition, if the Company fails to comply with the terms set out in the financing agreement with the banks, and as a condition for the banks' waiver of the breach, the Company will undertake to pay to the banks, for the bank credit, an additional margin on the bank interest, and if the debentures (Series A) are not listed at that time, then as long as the banks are paid the additional margin and the debentures (Series A) are not listed, the Company will pay the holders of the debentures (Series A) additional annual interest at the same rate.

Deed of Trust A stipulates that the Company may register first liens in favor of additional holders of debentures which it might issue and/or add them to liens in favor of the trustee without agreement from the trustee, provided that the ratio between the Company's total debt (after issue of the above debentures and including the proceeds thereof) at the end of the quarter preceding the issue, and its EBITDA in the 12 months ending at the end of the last calendar quarter does not exceed 6.5.

Deed of Trust A stipulates standard events (such as insolvency proceedings, breach and exercise of liens on most of the Company's assets), which, should they occur, after the warning period stipulated in the deed, will allow immediate call for repayment pursuant to the provisions in the deed of trust, and establishes the right to call for immediate payment if the bank guarantees are exercised or another debenture series is called for immediate repayment, if the balance for settlement exceeds the amount set out in the deed of trust.

B. In November 2010 the Company raised NIS 450 million in a private issue of debentures (Series B) to institutional investors. The debentures (Series B) are registered and listed on the TACT-institutional system of the TASE ("the Debentures (Series B)". S&P Maalot rated the debentures as ilA for the issuance.

In March 2011 the Company expanded the Debentures (Series B) by issuing additional debentures in the sum of NIS 117 million par value and in the sum of NIS 120 million. Maalot rated the issue of the Debentures (Series B) as ilA. Under the amendment to the Company's bank financing agreement 50% of the proceeds of the issue were designated for early repayment of part of the Company's long-term bank credit.

The Debentures (Series B) are repayable in seven annual payments of the principal, in November of the years 2013 to 2019. The annual payments in each of the years 2013 through to 2017 will be at a rate of 14% of the par value of the Debentures (Series B), and the payment of the principal for each of the years 2018 and 2019 will be at a rate of 15% of the par value of the Debentures (Series B). The Debentures (Series B) are linked to the CPI commencing in September 2010, and bear annual linked interest at a rate of 5.85% (subject to various possible adjustments according to the terms of the Debentures (Series B)), which are payable in semi-annual payments in May and November of each of the years from 2011 through to 2019.

NOTE 14 – DEBENTURES (CONTD.)

B. (contd.)

The terms of the Debentures (Series B) contain a mechanism so that if they are listed, the annual interest paid on them will be reduced by 0.5% from the later of the listing date or two years after issuance of the debentures, provided the debentures are listed for trading. In addition, if Bezeq provides the holders of the Debentures (Series B) with a guarantee, as long as the Company's rating does not drop below ilAA or its equivalent in another rating company (the higher of the two), the annual interest will be increased by 0.5% if the rating is downgraded to ilBBB or its equivalent and an additional 0.25% interest will be paid for each notch on the rating scale during the period in which the downgraded rating remains in effect.

If Bezeq provides the holders of Debentures (Series B) with a guarantee, and as long as Bezeq's rating does not drop below the above rating, the interest additions, if any, will be canceled.

Deed of Trust (B) stipulates standard events which, should they occur (subject to the extension periods set out in the deed of trust), will allow immediate call for repayment of the debentures, subject to the provisions in the deed of trust. These events include the events set out in Deed of Trust A, with certain changes, including failure to deliver the financial statements to the trustee on the dates set out in the deed, a decrease in Bezeq's holding in the Company below the minimum rate stipulated in the deed (provided the Company remains a private company), a merger with another company (except for with Bezeq or one of its subsidiaries), or the sale of most of its assets under conditions stipulated in the deed, cancellation of the broadcasting license or termination of communication activities, as well as non-compliance with the financial covenants set out in the deed, under which the Company is obligated to comply with a maximum debt/EBITDA ratio of 5.7%. At December 31, 2011 the Company was in compliance with this covenant. See further details in Note 27.

Under Deed of Trust B, the Company's right to distribute dividends and repay them at the expense of shareholder loans is contingent on compliance with the financial covenants, based on the ratio between the total secured debt and its EBITDA (as defined in Deed of Trust B, and subject to the amendment period set out in the deed). In respect of repayment of shareholder loans, there is a further restriction whereby the repayment amount will not exceed the Company's cumulative net profit from the beginning of 2011 onwards, with adjustments for the Company's financing expenses for the shareholder loans, less repayments and distributions.

According to the provisions in Deed of Trust B, if Trustee B receives a guarantee from Bezeq for the Company's liabilities to holders of Debentures (Series B), and the rating of Bezeq is not downgraded to lower than ilAA- or its equivalent in another rating company, whichever is higher, then from that date, the collaterals produced by the Company in favor of Trustee B will be cancelled, the restriction on expansion of the series and the issue of additional securities secured by these collaterals will be canceled, the restriction on repayment of shareholder loans and dividend distribution will be canceled, and a number of causes for immediate repayment available to Trustee B under Deed of Trust B will be canceled (in addition to the decrease in the annual interest rate as set out above).

Debentures (Series A) and Debentures (Series B) are each secured by a floating first lien, unlimited in amount, on all the Company's assets (apart for exceptions pursuant to the Communications Law), as well as a fixed first lien of unlimited amount on the Company's rights and assets, in favor of banks (other than exceptions as dictated by the provisions of the Communications Law). The first liens are equal (pari passu) to the liens in favor of holders of debentures (Series A) and the liens in favor of holders of debentures (Series B), and between them and the floating liens and the fixed lien created by the Company in favor of the banks to secure the bank credit. See Note 27.

NOTE 14 – DEBENTURES (CONTD.)

December 31 - 20 11 1
December 31, 2011
Nominal interest(%) Repaymentyears Par valueNIS thousands Carryingamount
Debentures A 8.4 2012-2017 521,052 600,944
Debentures B 5.85 2013-2019 566,959 577,356

Repayment dates

December 31, 2011
NIS thousands
2012 57,494
2013 139,197
2014 203,878
2015 203,878
2016 203,878
2017 onwards 378,954
1,187,277

For information about liens in respect of the debentures, see Note 27.

NOTE 15 – LOANS FROM SHAREHOLDERS

A.

December 31,2011NIS thousands December 31,2010NIS thousands
Balance of the loans based on their nominal terms:
Old shareholder loans (1) 2,306,939 2,249,570
New shareholder loans (2)
Loans received at 5.5% interest 411,047 379,929
Loans received at 11% interest 1,438,455 1,263,679
4,156,441 3,893,178
Less – excess amounts of the loans on their fair value upon receipt, after cumulative reduction(at the effective interest rate) (3) (1,478,525) (1,592,792)
2,677,916 2,300,386

NOTE 15 – LOANS FROM SHAREHOLDERS (CONTD.)

A. (contd.)

  • (1) The loans extended to the Company by its shareholders until July 10, 2002 ("the Old Shareholder Loans"), in the amount of NIS 2.307 million are linked to the known CPI, do not have a repayment date and do not bear interest.
  • (2) Pursuant to the agreement between the shareholders and the Company from December 30, 2002, it was decided that the loans extended by some of the Company's shareholders from July 10, 2002 ("the New Shareholder Loans"), will have preference over the Old Shareholder Loans. In accordance with the agreement, the New Shareholder Loans will be eligible for full settlement by the Company before any dividend is distributed by the Company and/or the repayment of the Old Shareholder Loans extended to the Company by the shareholders, and subject to the Company's cash flows and liabilities under the agreements with the banks.

The New Shareholder Loans that were received before April 2003 are linked to the known CPI and bear annual interest at a rate of 5.5%, while the New Shareholder Loans that were received after this date, based on an amendment to the aforesaid agreement, are linked to the known CPI with the addition of annual interest at a rate of 11%. No repayment dates were set for the new loans as well.

(3) The shareholder loans were included in the financial statements at their fair value at the time received. The fair value of the loans was determined according to the current value of the expected cash flows for repayment of the loans, taking into consideration the dates on which the shareholders may make an initial request for repayment of the loans (in accordance with the restrictions in the agreements with the banks and financial institutions), and the interest rates applicable to loans with similar risks upon receipt of the loans. The interest rate taken into account as aforesaid, which represents the effective interest rate for the loans, is 12%.

When a change in the terms of the loans results in a difference of over 10% in the discounted cash flows, the difference between the expected cash flows prior to the changes which are discounted at the interest rate on the date on which the loans were provided, and the discounted value at the interest rate on the date of the changes, is recognized in the financing item.

The difference between the current value of the new cash flows, which are discounted at the interest rate on the date of the change, and the old cash flows, which are discounted at the interest rate on the date of the change, is recognized in the capital reserve under equity.

In 2007, as part of rating the debentures with the rating agency, the Company committed to the rating agency (and to her alone) that it shall not make payment on account of the shareholder loans before the end of the life of the debentures (Series A).

The interest rate on the date of the change was determined in accordance with a professional opinion received by the Company from an external consultant, stating that the interest rate for discounting the interest-free shareholder loans is 15.63%, and the interest rate for discounting the shareholder loans bearing interest at a rate of 5.5% is 15.58%.

Based on these rates, the difference between the expected cash flows prior to the change which are discounted according to the 12% interest rate at the time the loans were received and their discounted value of 15.63% or 15.58% at the time of the change, accordingly, which amounted to NIS 213 million, was attributed to financing income.

The difference between the current value of the expected cash flows based on the new repayment dates and the current value of the cash flows which were expected based on the repayment dates prior to any change is discounted according to the interest rate at the time of the change, 15.63% or 15.58%, which amounted to NIS 348 million, was attributed to capital reserves.

NOTE 15 – LOANS FROM SHAREHOLDERS (CONTD.)

The Company's right to distribute dividends for debentures (Series B) and repay them is contingent on the shareholder loans. See Note 14(B). This is not a material change in the terms as set out in section A, therefore it had no effect on the Company's financial statements.

B. In accordance with the agreement described in section 2 above, the shareholders that provided the new shareholder loans were awarded rights to receive additional shares in the Company or options exercisable into Company shares pro rata to their contributions.

Accordingly, the shareholders were allocated additional shares in the Company or options exercisable into Company's shares. The options are exercisable at any time and without additional consideration, and they are transferable as though they were shares, subject to the approval of the banks according to the financing agreements.

Exercise of the options allocated to Bezeq and changes in certain holdings in the Company are contingent on regulatory approvals. For the ruling regarding non-approval of the merger between Bezeq and the Company, see Note 1.

NOTE 16 – LONG-TERM TRADE PAYABLES

December 31,2011NIS thousands December 31,2010NIS thousands
Open debts 18,766 56,264
Open debts with related parties 16,681 54,264

The Company and Bezeq formulated a debt restructuring arrangement for the debt balance of NIS 31.5 million owed by the Company to Bezeq. Under the arrangement, the Company will repay the debt to Bezeq in 36 equal monthly installments plus interest at prime + 1.5%. In October 2010, an agreement was approved to defer part of the payments under this debt arrangement and also to defer payments that the Company owes Bezeq under the previous agreement between the Company and Bezeq. Under the agreement, 18 payments under the agreement and the 15 payments remaining under the previous agreement will be deferred for 18 months, where in the deferral period, the payments will bear annual interest of prime + 3%. The agreement may be terminated by prior notice under the provisions stipulated therein.

NOTE 17 – EMPLOYEE BENEFITS

Employee benefits include post-employment benefits, termination benefits, short-term benefits and share-based payments.

The Company has defined benefit plans for post-employment benefits and it makes contributions to central severance pay funds and appropriate insurance policies.

The Company also has a defined contribution plan for some of its employees who are subject to Section 14 of the Severance Pay Law, 1963.

Regarding share-based payments see Note 18 – Share-based payments.

December 31, December 31,
2011 2010
NIS thousands NIS thousands
Current value of obligations 11,797 11,891
Fair value of plan assets (5,626) (5,195)
Liability recognized for a defined benefit plan 6,171 6,696
Other liabilities 14,869 14,731
Total employee benefits 21,040 21,427
Presented under the following items:
Other payables 14,869 14,731
Long-term employee benefits 6,171 6,696
21,040 21,427

Post-employment benefit plans – defined benefit plan

A. Change in the current value of the defined benefit obligations

2011 2010
NIS thousands NIS thousands
Balance of obligation in respect of a defined benefit plan at January 1 11,891 11,610
Current service cost 1,300 1,346
Financing expenses with respect to obligations 544 650
Actuarial gains recognized in other comprehensive income (307) 85
Benefits paid according to the plan (1,631) (1,800)
Balance of obligation at end of year 11,797 11,891

NOTE 17 – EMPLOYEE BENEFITS (CONTD.)

B. Change in plan assets

2011 2010
NIS thousands NIS thousands
Fair value of plan assets at January 1 5,195 6,011
Amounts deposited in the plan 649 929
Expected return on plan assets 256 353
Actuarial losses recognized in other comprehensive income (387) (1,450)
Benefits paid according to the plan (87) (648)
Fair value of plan assets at end of year 5,626 5,195

C. Expense recognized in profit or loss

2011 2010 2009
NIS thousands NIS thousands NIS thousands
Current service cost 1,300 1,346 1,015
Interest for obligation 544 650 503
Expected return on plan assets (256) (353) (318)
1,588 1,643 1,200

The expense is included in the following items in the statement of income:

2011 2010 2009
NIS thousands NIS thousands NIS thousands
Cost of sales 715 738 558
Sales and marketing expenses 442 460 345
General and administrative expenses 143 148 112
1,300 1,346 1,015

NOTE 17 – EMPLOYEE BENEFITS (CONTD.)

D. Actuarial gains and losses recognized directly in other comprehensive income

2011NIS thousands 2010NIS thousands 2009NIS thousands
Amount accrued at January 1 4,043 2,508 1,971
Amount recognized in the period 80 1,535 537
Amount accrued at December 31 4,123 4,043 2,508

E. Main actuarial assumptions

2011 2010 2009
NIS thousands NIS thousands NIS thousands
Discount rate at December 31 1.85 1.7 2.9
Future salary increases 2 2 3

Assumptions regarding future mortality rate are based on published statistics and mortality tables.

The expected long-term yield rate on the assets is 1.7%. This rate is based on the asset portfolio as a whole and not on the yield of the separate asset groups. The return is based exclusively on historical returns, without adjustments.

F. Historical information

2011NIS thousands 2010NIS thousands 2009NIS thousands
Present value of the defined benefit obligation 11,797 11,891 11,610
Fair value of plan assets (5,626) (5,195) (6,011)
Deficit in the plan 6,171 6,696 5,599

G. Post-employment benefit plans – defined contribution plan

Year ended December 31,
20112010 2009
NIS thousands NIS thousands NIS thousands
Amount recognized as an expense in respect of a defined deposit plan 11,771 9,526 9,381

NOTE 18 – SHARE-BASED PAYMENTS

In September 2008, 4,250,000 options of Bezeq were allocated to the CEO of the Company. The options are exercisable into Bezeq shares at an exercise price of NIS 5.24 per option (the exercise price at the allocation date, adjusted to distribution of dividends by Bezeq as from the allocation date). The fair value of all the options on the allocation date was NIS 10,280,000. The options will vest in three equal annual lots. Up to the reporting date, all three lots have vested.

A. Number of Bezeq options

Number ofoptions2011in thousands
Balance at January 1 4,250
Allocated during the period -
Balance at December 31 4,250

B. Additional details

The fair value of the services received in consideration of the allocated options is based on the fair value of the allocated options, measured on the Black and Scholes model, based on the following parameters:

Fair value at the allocation date 10,280
Parameters taken into account in fair value
Bezeq share price 6.18
Exercise price 5.24
Anticipated fluctuations (weighted average) 23.1%- 23.8%
Useful life of the option (projected weighted average) 5
Risk-free interest rate 5.1%-5.3%
Other information (not taken into account):
Share price immediately before the board of directors' decision 6.37
Share price immediately before the allocation 5.92

The anticipated fluctuations were based on historical fluctuations of Bezeq's share prices. The life of the options was determined on the basis of management estimates regarding the period of time the employees will hold the options, taking into consideration their positions at the Company and past experience. The risk-free interest rate was determined on the basis of NIS government bonds, with the time to maturity being equal to the expected life of the options.

The total expense recorded for the options in the year ended December 31, 2011, and attributed to administrative and general expenses in the statement of income amounted to NIS 889,000.

NOTE 19 – AGREEMENTS

  • 1. At December 31, 2011, the Company has agreements for the acquisition of broadcasting rights. In the year ended December 31, 2011, acquisition of these rights amounted to NIS 100 million.
  • 2. At December 31, 2011, the Company has agreements for the acquisition of channels. In the year ended December 31, 2011, expenses for use of channels acquired by the Company amounted to NIS 268 million.
  • 3. The Company has operational leasing contracts for the buildings it occupies. The primary lease expires in 2014, with an option to extend the lease for another five years. The rental fees are linked to the CPI. The Company also has several other leasing contracts for various periods.

The expected rent for the forthcoming years, calculated according to the rent on December 31, 2011, is as follows:

NIS thousands
2012 10,856
2013 to 2016 20,160
    1. Operating lease
    • A. The Company has a number of operating lease agreements for periods of up to 36 months for the vehicles it uses. The balance of the contractual annual lease payments, calculated according to the payments in effect at December 31, 2011, is NIS 26 million.
    • B. In 2009, the Company purchased several vehicles from a vehicle importer. This transaction is accounted for as an operating lease. The balance of the expected annual payments amounts to NIS 0.2 million.
    • 5. Royalties: In accordance with the terms of the license, the Company has a liability to pay royalties to the State of Israel, calculated on the basis of income from broadcasting services as described in the license.

In accordance with the Communications Regulations 2006, the rates of royalties applicable are as follows: 2009 – 1.5%, 2010 – 1%, 2011 – 1.75%, 2012 – 2.5%. Commencing 2013, the rates of royalties will revert to 1%.

6. In accordance with the licensing requirements and decisions of the Cable and Satellite Broadcasts Council ("the Council"), for each of the years 2010, 2011 and 2012, the Company is required to invest no less than 8% of its income from subscription fees in local productions, where under the Communications Regulations and decisions of the Council, the Company is required to invest varying rates from these investment amounts in various types of local productions. According to these requirements, the Company is obliged to invest at least 50% of its total investment in local productions which are broadcast on channels which it does not produce ("external channels"), where in accordance with the Council's decisions, in order to comply with this obligation, the Company needs to disconnect itself from the productions broadcasted on the external channels. In December 2011 the Council decided, inter alia, to compel the Company to make up its shortfalls in local productions on channels owned by external producers between 2007 and 2011 in the amount of NIS 40 million between 2012 and 2016. In light of this decision, the Company will have to change its mix of local productions and the way in which it commissions them. DBS is also compensating for the investment shortfalls determined by the Council in certain categories.

NOTE 19 – AGREEMENTS (CONTD.)

6. (contd.)

In October 2011 the Council notified the Company that commencing 2012, its revenues from subscription fees which constitute a basis for calculation of its local production obligation, would be deemed to include all the payments made by its subscribers to receive broadcasts and services, including revenues from terminal equipment and its installation. In contrast, the policy so far implemented by the Council in respect of using the revenues from terminal equipment to calculate the local production obligation used to be conditional upon a mechanism based on the profitability of this revenue component, and in previous years, revenues from terminal equipment and its installation were not included as a basis for calculating local production. The Company will therefore have to increase the annual amount it invests in local productions.

  • 7. Agreement with NDS Limited ("NDS"): The Company entered into several agreements with NDS to acquire services in respect of the Company's encoding, broadcasting and receiving systems and hardware for these services.
    • In 2011 and 2010, the Company's payments to NDS amounted to NIS 34,782,000 and NIS 26,893,000, respectively.
  • 8. In August 2000, the Company entered into in a three-way contract to purchase decoders from Eurocom Marketing (1986) Ltd. ("Eurocom") and Advanced Digital Broadcast Ltd ("ADB"). Eurocom is an interested party of the Company.
    • In 2011 and 2010, the Company's payments to Eurocom for the purchase of decoders amounted to NIS 102 million and NIS 88 million, respectively.
    • The Company purchases HD Zapper decoders from another supplier under an agreement from August 2011. In 2011 the Company had not yet paid this supplier.
  • 9. The Company entered into an agreement with Space Communications Ltd. to receive space segment capacity. The agreements are not dependent on the use of specific space segments and Space's ability to supply the service by means of other segments which meet the Company's requirements. The transaction is therefore presented as a transaction for the receipt of services. Space is an interested party of the Company.
    • In 2011 and 2010, the Company's payments to Space amounted to NIS 100 million and NIS 87 million, respectively.
  • 10. Zira Ltd. commenced operations in December 2011. The Company is one of Zira's founders alongside additional companies operating in the television arena whose objective is to prevent the infringement of copyright in internet video content.
  • 11. In the past, the Company had agreements with one of these entities, the Union of Composers, Songwriters and Publishers of Israeli Music Ltd. ("ACUM"), whereby the sums of royalties paid to ACUM since 2003 are an advance payment on account of the royalties, at a rate based on the rate which HOT pays to ACUM, and these amounts would be paid until another agreement is reached with ACUM, inter alia, taking into account the agreement reached by HOT and ACUM in a dispute which arose between HOT and ACUM in connection with the total royalties to be paid to ACUM. Recently, further to an updated demand from ACUM for royalties, the Company and ACUM are negotiating in an attempt to resolve these disputes under an agreement which would settle the sum of the royalties to be paid to ACUM by the Company for the period between 2003 and 2010 as well as payment of royalties for the period between 2011 and 2016.

NOTE 20 – CONTINGENT LIABILITIES

1. Guarantees

To assure its obligations, the Company has made available collateral in the amount of NIS 41 million (including guarantees to the State of Israel in the amount of NIS 39 million).

2. Legal claims

Various legal claims have been filed or are pending against the Company (in this section: Legal claims").

In the opinion of the management of the Company, which is based, inter alia, on legal opinions as to the likelihood of success of the claims, the financial statements (Note 13) include appropriate provisions, where provisions are required to cover the exposure resulting from such claims.

In the opinion of the management of the Company, the additional exposure at December 31, 2011, owing to legal claims filed against the Company in various matters which are likely to be realized, amounts to NIS 955,062,000. These amounts and all the amounts of the claims in this Note are before the addition of interest and linkage.

Below are details of the material contingent claims of the Company at December 31, 2011, classified into groups with similar characteristics.

A. Employee claims

During the normal course of business, collective and individual claims were filed against the Company by employees and former employees of the Company. These are claims which are primarily allegations of non-payment of salary components and delay in salary payment. At December 31, 2011, the total amount of these claims amounted to NIS 50,052,000. In the opinion of the management of the Company, which is based, inter alia, on legal opinions as to the likelihood of success of the claims, appropriate provisions amounting to NIS 2,545,000 have been included in the financial statements, where provisions are required to cover the exposure resulting from such claims.

B. Customer claims

During the normal course of business, claims were filed against the Company by its customers. These are mainly motions for certification of class actions and the ensuing claims concerning the alleged unlawful collection of payment and impairment of the services provided by the Company. At December 31, 2011, these claims amount to NIS 903,839,000. In the opinion of the management of the Company, based, inter alia, on legal opinions as to the likelihood of success of the claims, the financial statements include appropriate provisions of NIS 3,383,000, where provisions are required to cover the exposure resulting from such claims.

Of these claims, there are claims amounting to NIS 13,693,000, which cannot yet be estimated. These claims include the following:

On November 23, 2011 a motion for certification of a class action against the Company was filed in the Central District Court in the sum of NIS 13,618,000. According to the applicant, where customers have not settled their debts and the matter has been transferred to external lawyers, the Company collects excessive and unrealistic "collection expenses" in contravention of the law. The application requests, inter alia, declaratory orders and orders instructing the Company not to collect more than is permitted plus monetary compensation.

NOTE 20 – CONTINGENT LIABILITIES (CONTD.)

2. Legal claims (contd.)

B. Customer claims (contd.)

On February 23, 2012, the court approved a joint motion of the parties for approval of a procedural hearing in which the Company will file its response to the motion for approval by June 21, 2012, and the applicant will be permitted to file its response to the response by August 8, 2012. A pretrial was set for September 6, 2012.

After the balance sheet date a court approved a settlement for two class actions where the claim totaled NIS 171,980,000.

C. Supplier and communication provider claims

During the normal course of business, various legal claims have been filed against the Company by suppliers which supply the Company with goods and/or services. The main claim was filed for alleged damage caused to a supplier as a result of the Company's negligence.

At December 31, 2011, these claims amounted to NIS 1,171,000. The financial statements include appropriate provisions amounting to NIS 28,000, where provisions are required to cover the exposure resulting from such claims.

NOTE 21 – EQUITY

A. Share capital

The equity consists of ordinary shares of NIS 1 par value each, as follows:

December 31, December 31,
2011 2010
Nmber of shares and amount in NIS
Issued and paid up share capital 29,896 29,896
Registered capital 39,000 39,000

B. Option warrants for shareholders

See Note 15(B).

NOTE 22 – COST OF REVENUES

Year ended December 31
------------------------ --
2011 2010 2009
NIS thousands NIS thousands NIS thousands
Wages, salaries and incidentals 148,746 148,545 132,172
Content costs 277,505 350,688 295,608
Utilized broadcasting rights 147,116 168,799 180,826
Use of space segments 85,278 89,990 94,228
Depreciation and amortization 220,180 237,260 200,679
Car allowance 26,601 25,409 19,055
Royalties 17,438 10,944 13,581
Other 105,304 97,213 105,952
1,028,168 1,128,848 1,042,101

NOTE 23 – SALES AND MARKETING EXPENSES

Year ended December 31
-- -- ------------------------ --
2011 2010 2009
NIS thousands NIS thousands NIS thousands
Wages, salaries and incidentals 41,662 29,805 27,913
Advertising 61,846 67,624 60,897
Marketing consultation 1,662 1,729 1,603
Car allowance 8,561 8,786 7,921
Depreciation 34,829 32,165 20,862
Other 4,177 3,093 3,116
152,737 143,202 122,312

NOTE 24 – GENERAL AND ADMINISTRATIVE EXPENSES

Year ended December 31
2011 2010 2009
NIS thousands NIS thousands NIS thousands
Wages, salaries and incidentals 57,073 54,347 45,490
Share-based payment 889 2,460 5,295
Professional consultation and fees 11,107 10,100 7,738
Rental and maintenance fees 13,983 13,181 12,727
Depreciation 21,384 15,307 12,662
Provisions for doubtful and bad debts 1,933 805 1,764
Subcontractors (mainly for system maintenance) 20,661 20,462 19,648
Other 16,006 15,899 12,481
143,036 132,561 117,805

NOTE 25 - FINANCING EXPENSES, NET

Recognized in profit or loss

Year ended December 31
2011 2010 2009
NIS thousands NIS thousands NIS thousands
Income from interest on bank depositsChange in fair value of financial assets at fair value through profit and loss (981)(5,378) (316)(351) (77)(5,518)
Other financing income (16,804) (8,646) (2,752)
Financing income recognized in profit and loss (23,163) (9,313) (8,347)
Expenses for shareholder loans 263,263 228,464 258,183
Expenses for discounting of shareholder loans 114,266 90,035 42,190
Change in fair value of financial assets at fair value through profit and loss 4,250 7,244 4,558
Interest expenses for financial liabilities measured at reduced cost 114,649 127,544 124,189
Expenses for linkage differences 31,283 19,449 29,343
Expenses from exchange rate changes 6,221 277 3,253
Other financing expenses 12,588 27,070 16,557
Financing income recognized in profit and loss 546,520 500,083 478,273
Net financing expenses recognized in profit and loss 523,357 490,770 469,926

NOTE 26 – INCOME TAX

A. Income tax expense components

Year ended December 31
2011 2010NIS thousands 2009
NIS thousands NIS thousands
Current tax expense
For the current period 1,128 1,188 972
For prior years - - (227)
1,128 1,188 745

B. Deferred tax assets and liabilities

At the balance sheet date, the Company has losses and deductions for inflation of NIS 4.8 billion for tax purposes carried forward to the next year (in 2010, NIS 4.6 billion).

Loss balances and deductions carried forward to the next year are linked to the CPI until the end of 2007.

The deductible temporary differences and tax losses do not expire under current tax legislation. The Company does not create deferred tax assets since it is not probable that future taxable profit will be available against which it can utilize the benefits.

C. Tax assessments

The Company has final tax assessments up to and including 2005 and tax assessments that are considered as final up to 2007.

NOTE 27 – LIABILITIES SECURED BY LIENS AND RESTRICTIONS IMPOSED WITH RESPECT TO LIABILITIES

A. The Company's secured liabilities and collateral are as follows:

December 31,2011NIS thousands December 31,2010NIS thousands
Debentures 1,178,300 1,087,035
Borrowings from banks 423,677 606,248
Guarantees 41,302 40,319

B. To secure these liabilities and collateral, the Company recorded floating liens on all its assets, and fixed liens on certain assets (subject to the restrictions imposed by the Communications Law).

NOTE 27 – LIABILITIES SECURED BY LIENS AND RESTRICTIONS IMPOSED WITH RESPECT TO LIABILITIES (CONTD.)

C. The terms of loans and credit facility that the Company received from banks (NIS 535 million at December 31, 2011) impose restrictions on liens or the sale of certain assets, the receipt of credit from banks and others (without the prior approval of the lending bank), the distribution of a dividend, the repayment of shareholder loans, transactions with interested parties, changes in the shareholding ratio of shareholders, the Company's compliance with its various licenses, the purchase of securities by the Company and the establishment of a subsidiary, and the issuance of shares or other securities of the Company.

The parameters for compliance with the financial covenants are measured quarterly. Non-compliance with the financial covenants confers on the banks the right to demand early settlement of the loans received by the Company.

Under the financing agreement, the Company is obligated to comply with the minimum debt coverage ratio between its cash balances (cash deposits, securities available for sale plus the unused balance of the short-term bank credit facility), plus the Company's pre-financing surplus (the total sum of net cash from its current operations in the past four quarters, net of the total amount of cash used for investment activity in the same four quarters based on the cash flow report), and total principal returns and interest payments (the total sum repayable in the four quarters following the quarter under review, on account of the long-term bank credit and of the debentures (Series A) and the debentures (Series B). The targets of the covenant increase gradually until 2013, while at December 31, 2011, the target of the covenant was a minimum debt coverage ratio of 1.05. At December 31, 2011, the Company was in compliance with this covenant (a minimum debt coverage ratio of 1.55).

Furthermore, the Company must comply with a maximum and minimum supplier credit covenant which is measured on the basis of the liabilities to suppliers and service providers for the period commencing at the start of said calendar year and ending at the end of the measured quarter. The target of the covenant is that supplier credit is not to fall below NIS 300 million and not to exceed NIS 500 million (the maximum target will not include supplier credit of interested parties in the amount of NIS 100 million as long as the credit from suppliers which are not interested parties does not exceed NIS 500 million). At December 31, 2011, the Company was in compliance with this covenant (supplier credit amounted to NIS 428 million).

D. Deed of Trust B determines that the Company has to comply with a maximum debt / EBITDA ratio of 5.7. At December 31, 2011, the Company was in compliance with this covenant (its debt / EBITDA ratio was 2.86).

NOTE 28 - FINANCIAL RISK MANAGEMENT

A. General

The Company is exposed to the following risks from the use of financial instruments:

  • Credit risk
  • Liquidity risk
  • Market risk (including currency and interest risks)

This Note describes the Company's exposure to each of the above risks, and the Company's objectives, policies and processes in respect of risk management and measurement.

NOTE 28 - FINANCIAL RISK MANAGEMENT (CONTD.)

B. Credit risk

Credit risk is the risk of financial loss to the Company if a customer or counterparty to a financial instrument fails to meet its contractual obligations, and arises mainly from debt balances of trade receivables.

Management has a credit policy and the Company's exposure to credit risks is monitored on a regular basis.

The Company regularly monitors trade receivables and the financial statements include provisions for doubtful debts which properly reflect, in management's estimation, the loss inherent in debts for which collection is uncertain.

C. Liquidity risk

Liquidity risk is the risk of the Company being unable to meet its financial liabilities repayable by cash or other financial asset. The Company's approach to managing liquidity risk is to ensure, as far as possible, the degree of liquidity that is sufficient to meet its liabilities on time, under normal conditions and stressful conditions, without causing it unexpected losses or harming its goodwill.

D. Market risk

Market risk is the risk that changes to market prices such as exchange rates and interest rates will impact the Company's revenues or the value of its holdings in financial instruments. The objective of market risk management is to manage and supervise the exposure to market risks under standard parameters, by maximizing the risk yield.

NOTE 29 - FINANCIAL INSTRUMENTS

A. Credit risk

(1) Exposure to credit risk

The carrying amount of the financial assets represents the maximum credit exposure. The maximum exposure to credit loss at the reporting date is described in the table below:

December 31,2011 December 31,2010
NIS thousands
Trade receivables 159,596 168,847
Other receivables 7,167 7,994
166,763 176,841

(2) Aging of debts and impairment losses

December 31, December 31,
2011 2010
NIS thousands NIS thousands
Not past due 154,211 166,200
Past due up to one year 8,749 10,106
Past due one to two years 4,788 2,925
Past due more than two years 6,390 5,233
174,138 184,464
Less provision for doubtful debts (7,375) (7,700)
Total 166,763 176,764

(3) Changes in provision for doubtful and bad debts:

December 31,2011 December 31,2010
NIS thousands NIS thousands
Balance at January 1 7,700 9,013
Decrease (325) (1,313)
Balance at December 31 7,375 7,700

B. Liquidity risk

Below are the contractual repayment dates of financial liabilities, including interest payments. This aging does not include amounts which are set up by offset agreements.

December 31, 2011
CarryingamountNIS thousands Contractualcash flowsNIS thousands 6 months or lessNIS thousands 6-12 monthsNIS thousands 1-2 yearsNIS thousands 2-5 yearsNIS thousands More than fiveyearsNIS thousands
Non-derivative financialliabilities:
Credit from banks at
variable interest - overdraft 441 441 441 - - - -
Credit from banks at
variable interest – long
term loan 86,334 97,392 12,558 13,123 25,220 46,491 -
Credit from banks at fixed
interest 343,017 393,446 36,062 55,655 106,607 195,122 -
Debentures, including
accrued interest 1,208,140 1,556,143 42,633 99,850 219,217 776,955 417,488
Loans from shareholders 2,677,916 4,156,469 - - - - 4,156,469
4,315,848 6,203,891 91,694 168,628 351,044 1,018,568 4,573,957

Derivative financial

B. Liquidity risk (contd.)

December 31, 2010
CarryingamountNIS thousands Contractualcash flowsNIS thousands 6 months or lessNIS thousands 6-12 monthsNIS thousands 1-2 yearsNIS thousands 2-5 yearsNIS thousands More than fiveyearsNIS thousands
Non-derivative financialliabilities:
Credit from banks atvariable interest – on call 85,735 85,735 85,735 - - - -
Credit from banks atvariable interest – long
term loan 156,154 164,127 11,508 152,619 - - -
Credit from banks at fixed
interest 364,358 424,460 29,229 28,845 78,227 288,159 -
Debentures, including
accrued interest 1,117,317 1,635,507 40,368 96,130 136,791 459,126 903,092
Loans from shareholders 2,300,387 3,893,207 - - - - 3,893,207
4,023,951 6,203,036 166,840 277,594 215,018 747,285 4,796,299
liabilities:
Forward exchange
contracts, net 2,929 2,929 2,929 - - - -

C. CPI and foreign currency risks

(1) Foreign currency and CPI risk for the Company's financial instruments are as follows:

December 31, 2011
In foreigncurrency orforeign
Unlinked CPI-linked currency linked(mainly USD) Non-monetaryitems Total
NIS thousands NIS thousands NIS thousands NIS thousands NIS thousands
Current assets
Cash and cash equivalent 13,325 - - - 13,325
Trade receivables 159,128 - 468 - 159,596
Other receivables 7,165 2 - 853 8,020
Total current assets 179,618 2 468 853 180,941
Current liabilities
Borrowings from banks 85,999 - - - 85,999
Current maturities for debentures - 57,494 - - 57,494
Suppliers and service providers 277,987 7,004 124,307 - 409,298
Other payables 23,749 40,238 16,054 27,149 107,190
Provisions 49,372 5,957 - - 55,329
Total current liabilities 437,107 110,693 140,361 27,149 715,310
Non-current liabilities
Debentures - 1,120,806 - - 1,120,806
Bank loans 337,679 - - - 337,679
Shareholder loans - 2,677,916 - - 2,677,916
Long-term payables 16,681 2,085 - * 18,766
Total non-current liabilities 354,360 3,800,807 - - 4,155,167
Surplus liabilities over assets 611,849 3,911,498 139,893 26,296 4,689,536

  • C. CPI and foreign currency risks (contd.)
    • (1) Foreign currency and CPI risk for the Company's financial instruments are as follows: (contd.)

December 31, 2010

UnlinkedNIS thousands CPI-linkedNIS thousands In foreigncurrency orforeigncurrency linked(mainly USD)NIS thousands Non-monetaryitemsNIS thousands TotalNIS thousands
Current assets
Trade receivables 164,889 - 3,958 - 168,847
Receivables and debt balances 7,983 2 9 3,156 11,150
Total current assets 172,872 2 3,967 3,156 179,997
Current liabilities
Borrowings from banks 135,438 - - - 135,438
Current maturities for debentures - 56,062 - - 56,062
Suppliers and service providers 243,135 - 112,636 - 355,771
Other payables 62,092 77,452 2,938 22,469 164,951
Total current liabilities 440,665 133,514 115,574 22,469 712,222
Non-current liabilities
Debentures - 1,030,973 - - 1,030,973
Bank loans 470,810 - - - 470,810
Shareholder loans - 2,300,387 - - 2,300,387
Long-term payables 54,264 - - - 54,264
Total non-current liabilities 525,074 3,331,360 - - 3,856,434
Surplus liabilities over assets 792,867 3,464,872 111,607 19,313 4,388,659

(2) CPI and material currencies:

December 31, December 31, Change (%) Change (%)
2011 2010 2011 2010
CPI in points 115.97 113.51 2.16 2.7
USD exchange rate per 1 USD 3.821 3.549 7.7 (6.0)
Euro exchange rate per 1 Euro 4.938 4.738 4.2 (12.9)

D. Interest rate risk

Types of interest of the Company's interest-bearing financial instruments:

Carryingamount2011NIS thousands Carryingamount2010NIS thousands
Fixed-interest instruments
Other receivables - 77
Financial liabilities 4,199,234 3,751,781
Variable-interest instruments
Financial liabilities 86,775 241,889

E. Fair value compared to carrying amount

The carrying amount of assets and liabilities correspond with or are close to their fair values.

Fair value of financial assets and liabilities which are not stated at fair value are as follows:

2011 2010
CarryingamountNIS thousands Fair valueNIS thousands CarryingamountNIS thousands Fair valueNIS thousands
Bank loans 423,235 405,664 520,512 521,904
Debentures, including accrued interest 1,208,140 1,138,728 1,117,317 1,293,986
1,631,375 1,544,392 1,607,547 1,815,890

See Note 4 regarding the basis for determining fair value.

The interest rates used to discount estimated cash flows, where applicable, are based on the government yield curve at the reporting date plus an adequate credit spread, and in 2011 ranged from 7.3% to 10.8% (in 2010, 5.5% to 6.62%%).

F. Derivative financial instruments

The Company has limited involvement in derivative financial instruments. The Company contracts such transactions to hedge its cash flows. See details in Note 29B.

G. Sensitivity analysis

Below are sensitivity analyses for changes in the main market risks where changes will alter the values of assets and liabilities and affect the Company's net profit and equity.

(1) Sensitivity to changes in the CPI

The Company has financial instruments that are sensitive to changes in the CPI such as debentures and customer deposits. The sensitivity analysis of 5% and 10% refers to the rate of deviation from an inflation assessment of 2% per year, based on the Inflation Target Center at the Bank of Israel.

Sensitivity analysis at December 31, 2011

Deviation rate from inflationary target 10% 5% (5%) (10%)
NIS thousands NIS thousands NIS thousands NIS thousands
Effect on equity and net profit (3,903) (1,951) 1,951 3,903
Sensitivity analysis at December 31, 2010
Deviation rate from inflationary goal 10%NIS thousands 5%NIS thousands (5%)NIS thousands (10%)NIS thousands
Effect on equity and net profit (7,343) (3,671) 3,671 7,343

(2) Sensitivity analysis of changes in the US dollar exchange rate

The Company has financial instruments that are sensitive to changes in the US dollar exchange rate such as trade payables and forward transactions. The sensitivity analysis of 5% and 10% refers to the rate of change in the exchange rate.

Sensitivity analysis at December 31, 2011

Change in NIS/USD exchange rate (in NIS) 10% 5% (5%) (10%)
NIS thousands NIS thousands NIS thousands NIS thousands
Effect on equity and net profit (13,687) (6,844) 6,844 16,687
Sensitivity analysis at December 31, 2010
Change in NIS/USD exchange rate (in NIS) 10%NIS thousands 5%NIS thousands (5%)NIS thousands (10%)NIS thousands
Effect on equity and net profit (1,612) (806) 806 1,612

(3) Sensitivity to changes in interest rates

The Company has financial instruments that are sensitive to changes in interest rates such as financial liabilities to banks. The sensitivity analysis of 5% and 10% refers to the rate of change in the interest rate.

G. Sensitivity analysis (contd.)

(3) Sensitivity to changes in interest rates (contd.)

Sensitivity analysis at December 31, 2011

Rate of change in the interest rate 10%NIS thousands 5%NIS thousands (5%)NIS thousands (10%)NIS thousands
Effect on equity and net profit (5,052) (2,543) 2,579 5,194
Sensitivity analysis at December 31, 2010
Rate of change in the interest rate 10% 5% (5%) (10%)
NIS thousands NIS thousands NIS thousands NIS thousands
Effect on equity and net profit (5,169) (2,599) 2,628 5,287

NOTE 30 – TRANSACTIONS AND BALANCES WITH INTERESTED AND RELATED PARTIES

A. Transactions with interested and related parties

December 31,
2011 2010 2009
NIS thousands NIS thousands NIS thousands
Revenues (1) 1,446 1,165 12,196
Cost of revenues (2) 98,729 101,251 112,576
Administrative and general expenses 2,075 2,376 1,855
Financing expenses 384,074 320,032 302,303
Salary and benefits for interested parties employed by the Company (3) 3,682 5,802 8,367
  • (1) The revenues consist primarily of revenues for the sale of content to an interested party.
  • (2) The expenses consist primarily of space leasing costs from an interested party, and the cost of operating Bezeq Online's call center.
  • (3) The Company's CEO participates in an options plan for shares in the parent company (see Note 18). In addition, on August 11, 2008, the Company's board of directors approved an annual bonus plan for its CEO for 2009 and 2010, based on compliance with certain goals defined in the plan.

NOTE 30 – TRANSACTIONS AND BALANCES WITH INTERESTED AND RELATED PARTIES (CONTD.)

B. Balances with related parties

December 31,2011NIS thousands December 31,2010NIS thousands
Shareholder loans (see Note 15) 2,677,916 2,300,387
Current liabilities 119,055 73,664
Non-current liabilities 16,681 54,253
Receivables and debt balances 1,944 77

C. Additional details

  • (1) The Company has an agreement for the import and maintenance of digital satellite decoders from a company that is an interested party (see Note 19).
    • The cost of purchase and maintenance of the decoders amounted to NIS 102 million (in 2010 NIS 88 million).
  • (2) For information about the options allocated to the Company's shareholders, see Note 15B.

NOTE 31 – MATERIAL EVENTS SUBSEQUENT TO THE REPORTING DATE

A. In January 2012 the Knesset Economics Affairs Committee approved the Broadcasting via Digital Broadcasting Stations Bill, 2011 (a government bill submitted following a government decision) for second and third readings. Under the bill, the DTT setup will be expanded within 24 months from publication of the law or by December 31, 2013, the earlier of the two. The bill will add, inter alia, a radio channel containing regional and national radio channels, an educational channel if requested, an additional channel for HD broadcasts by the Broadcasting Authority, if requested, a designated channel if requested (while at present there are two designated channels – one designated Russian-language channel and one designated Israeli music and Mediterranean music channel to which a designated Arabic-language channel is expected to be added, if and when it is launched). However, the broadcasts of a designated channel in addition to the five designated channels will be subject to the existence of capacity available for this purpose. Any of the above-mentioned channels may be added upon payment of a distribution fee. The Minister of Communications, after consultation with Council of the Second Channel and with the Council, may order the addition of up to three additional "topical" channels dedicated to specific topics which would be selected gradually in a tender, so that each "topical" channel would be aired one year after its predecessor started broadcasting, upon payment of a distribution fee. From January 1, 2014 the operation of the DTT setup will be transferred from the Second Authority to a public body, statutory corporation or government company which is not a broadcaster and does not supervise television or radio broadcasts. This body would be appointed by the Minister of Communications and Minister of Finance and approved by the government. At the reporting date, the bill has not yet been submitted for second and third readings in the Knesset.

An increase or variation in the number of channels to be distributed via this setup is likely, in the opinion of the Company, to increase the capability of the setup to offer substitutes for DBS's services and this is liable to cause material harm to its revenues.

NOTE 31 – MATERIAL EVENTS SUBSEQUENT TO THE REPORTING DATE (CONTD.)

  • B. Under the Company's agreement with Space, the Company is obligated to use 13 space segments but it may temporarily cease the use of one segment, and each party may trigger the resumption of use thereof (once a year). At the reporting date, the Company uses 12 space segments since it is exercising its above right to halt use of the 13th segment. In February 2012 Space notified the Company that its use of the 13th segment would be resumed as of January 1, 2013.
  • C. On December 13, 2010, a motion for certification of a class action against the Company was filed at the Tel Aviv-Jaffa district court in the amount of NIS 600 million. The plaintiff alleges that the Company violated its obligations to its customers by failing to transmit broadcasts which it is obligated to transmit under the terms of its basic package, it removed channels without approval, it breached its obligation to invest in elite genres and breached obligations regarding the broadcasting of advertisements, promos and marketing and commercial content. At October 30, 2011, a motion was filed in court for approval of a settlement agreement.
    • On January 9, 2012, the parties filed a motion for a ruling in the case. On February 26, 2012, the Attorney-General submitted that the settlement was not to be approved because it contains flaws which give rise to the fear that it is not appropriate, fair and beneficial to the members of the class and that it violates the purposes of the Class Action Law, including deterrence against breaking the law and the granting of appropriate relief to those harmed by its breach. On February 27, 2012, the court handed down a ruling whereby the parties will have to respond to the submission of the Attorney-General within 15 days. A hearing of the motion for approval of the settlement agreement was set for April 4, 2012.
  • D. In February 2012, the Law, Information and Technology Authority ("ILITA") in the Ministry of Justice notified the Company after a hearing conducted by the parties that as of March 14, 2012, the Company is obligated to terminate the use for marketing purposes of information regarding subscribers who leave the Company as of February 29, 2012, unless it has obtained informed consent, specific and separate from subscribers. ILITA noted that any use which fails to comply with this condition would be a prima facie breach of the provisions of the Privacy Protection Law, 1981. In respect of subscribers leaving the Company up to February 29, 2012, ILITA announced that the Company would be permitted to make one-off use for marketing purposes of information about them until May 2012.

NOTE 32 – APPOINTMENT OF THE CHAIRMAN OF THE BOARD FOR THE FINANCIAL STATEMENTS APPROVAL MEETING

On the date of approval of the financial statements, the Company's board of directors does not have an incumbent chairman. Consequently, on March 5, 2012, the Company's board of directors authorized Ms. Rinat Gazit, a director in the Company, to serve as chairman of the board of directors' meeting convened to approve and to sign the Company's financial statements at December 31, 2011.

Exhibit 99.7

Chapter E – Report Concerning Effectiveness of the Internal Control over Financial Reporting (SOX format)

CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our periodic report (hereinafter - "the Report") is recorded, processed, summarized and reported within the time periods specified in the law, and that such information is accumulated and communicated to our chief executive officer and chief financial officer to allow timely decisions regarding required disclosure. Our management, including our chief executive officer and chief financial officer, conducted an evaluation of our disclosure controls and procedures, as defined under United States Rule 13a-15(e) of the Exchange Act of 1934, as of the end of the period covered by this report. Based upon that evaluation, our chief executive officer and chief financial officer have concluded that, as of such date, our disclosure controls and procedures were effective.

Management's Report on Internal Control Over Financial Reporting

Our management, including our chief executive officer and chief financial officer, is responsible for establishing and maintaining adequate internal control over financial reporting, as defined under United States Rules 13a-15(f) and 15d-15(f) of the Exchange Act of 1934. Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with accounting principles generally accepted (IFRS). Internal control over financial reporting includes those policies and procedures that: (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets, (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with appropriate authorizations; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of our assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2011. In conducting its assessment of internal control over financial reporting, management based its evaluation on the framework in "Internal Control – Integrated Framework" issued by the Committee of Sponsoring Organizations, or the COSO, of the Treadway Commission. Based on this assessment, our management has concluded that our internal control over financial reporting was effective as of December 31, 2011.

Our independent auditors, Somekh Chaikin, an Israeli partnership and a member firm of KPMG International, have issued an audit report on the effectiveness of our internal control over financial reporting. The report is included in page 3 of the consolidated financial statements.

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

I, Avraham Gabbay, certify that:

    1. I have reviewed this periodic report (hereinafter "the Report") of Bezeq The Israel Telecommunication Corporation Ltd. (hereinafter "the Company");
    1. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
    1. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;
    1. The company's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in United States Exchange Act of 1934 Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in United States Exchange Act of 1934 Rules 13a-15(f) and 15d-15(f)) for the company and have:
    • (a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
    • (b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
    • (c) Evaluated the effectiveness of the company's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
    • (d) Disclosed in this report any change in the company's internal control over financial reporting that occurred during the period covered by the report that has materially affected, or is reasonably likely to materially affect, the company's internal control over financial reporting; and
    1. The company's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the company's auditors and the audit committee of the company's board of directors (or persons performing the equivalent function1):

1 The committee to examine the financial statements.

  • (a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the company's ability to record, process, summarize and report financial information; and
  • (b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the company's internal control over financial reporting.

Date: March 14, 2012

________________*

Avraham Gabbay

Chief Executive Officer

* The originally executed copy of this Certification will be maintained at the Company's offices and will be made available for inspection upon request.

CERTIFICATION OF CHIEF FINANCIAL OFFICER

I, Alan Gelman, certify that:

    1. I have reviewed this periodic report (hereinafter "the Report") of Bezeq The Israel Telecommunication Corporation Ltd. (hereinafter "the Company");
    1. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
    1. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;
    1. The company's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in United States Exchange Act of 1934 Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in United States Exchange Act of 1934 Rules 13a-15(f) and 15d-15(f)) for the company and have:
    • (a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
    • (b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
    • (c) Evaluated the effectiveness of the company's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
    • (d) Disclosed in this report any change in the company's internal control over financial reporting that occurred during the period covered by the report that has materially affected, or is reasonably likely to materially affect, the company's internal control over financial reporting; and
    1. The company's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the company's auditors and the audit committee of the company's board of directors (or persons performing the equivalent function2):

2 The committee to examine the financial statements.

  • (a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the company's ability to record, process, summarize and report financial information; and
  • (b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the company's internal control over financial reporting.

Date: March 14, 2012

________________*

Alan Gelman

Chief Financial Officer

* The originally executed copy of this Certification will be maintained at the Company's offices and will be made available for inspection upon request.