Proxy Solicitation & Information Statement • Apr 15, 2019
Proxy Solicitation & Information Statement
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(Name of Registrant)
2 Dov Friedman Street, Ramat Gan 5250301, Israel (Address of Principal Executive Office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ☐
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ☐
Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- __________
The following exhibits are attached:
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Date: March 20, 2019 By /s/ Ami Barlev
B Communications Ltd. (Registrant)
| /s/ Ami Barlev | ||
|---|---|---|
| Ami Barlev |
Ami Barlev Chief Executive Officer
| 99.1 Proxy Statement for the Extraordinary General Meeting of Shareholders to be held March 14, 2019. |
|---|
| ---------------------------------------------------------------------------------------------------------- |
99.2 Form of Proxy Card.
Dear Shareholders:
We cordially invite you to the April 25, 2019 Extraordinary General Meeting of Shareholders to be held on Thursday, April 25, 2019 at 2:00 p.m. (Israel time) at our offices at 2 Dov Friedman Street, Ramat Gan 5250301, Israel. At the Meeting, shareholders will be asked (i) to approve a new compensation policy for directors and officers for a period of three (3) years and (ii) to authorize the Compensation Committee and the Board of Directors to implement the compensation policy's provisions regarding the purchase of insurance for officers and directors.
Shareholders of record at the close of business on March 25, 2019 are entitled to notice of and to vote at the meeting. You can vote either by mailing in your proxy or in person by attending the meeting. If voting by mail, the proxy must be received by our transfer agent or at our registered office in Israel at least forty-eight (48) hours prior to the appointed time of the meeting to be validly included in the tally of ordinary shares voted at the meeting. If you attend the meeting, you may vote in person and your proxy will not be used. Alternatively, shares held via a TASE member may be voted electronically via the ISA's electronic voting system, up to six hours before the time fixed for the Meeting. Shareholders should receive instructions about electronic voting from the TASE member through which they hold their shares. Detailed proxy voting instructions are provided both in the Proxy Statement and on the proxy card.
Sincerely,
Ami Barlev Chief Executive Officer
March 20, 2019
2 Dov Friedman Street Ramat Gan 5250301, Israel _____________________
This Proxy Statement is being furnished in connection with the solicitation of proxies on behalf of the Board of Directors of B Communications Ltd. to be voted at the April 25, 2019 Extraordinary General Meeting of Shareholders, or the Meeting, and at any adjournment thereof, pursuant to the accompanying Notice of 2019 Extraordinary General Meeting of Shareholders. The Meeting will be held at 2:00 pm. (Israel time) on Thursday, April 25, 2019, at our offices at 2 Dov Friedman Street, Ramat Gan 5250301, Israel.
At the Meeting, shareholders will be asked to vote upon the approval of a new compensation policy for directors and officers for a period of three (3) years and to authorize the Compensation Committee and the Board of Directors to implement the compensation policy's provisions regarding the purchase of insurance for officers and directors.
We are not aware of any other matters that will come before the Meeting. If any other matters properly come before the Meeting, the person designated as proxy intends to vote on such matters in accordance with the judgment and recommendation of the Board of Directors.
Our Board of Directors recommends a vote FOR the approval of a new compensation policy for directors and officers for a period of three (3) years and FOR the authorization of the Compensation Committee and the Board of Directors to implement the compensation policy's provisions regarding the insurance of officers and directors.
Only holders of record of our ordinary shares, par value of NIS 0.1 per share, as of the close of business on March 25, 2019, are entitled to notice of, and to vote in person or by proxy at, the Meeting. As of March 20, 2019, there were 37,274,645 outstanding ordinary shares.
If a shareholder's shares are held through a member of the Tel Aviv Stock Exchange, or the TASE, such shareholder should deliver or mail (via registered mail) his, her or its completed Hebrew written ballot by the applicable form of the Israel Securities Authority, or the ISA, (available through our company's filing via the Israeli filing platform, MAGNA) to our offices not less than 4 hours prior to the time scheduled for the Meeting, at the address set forth above, Attention: Ami Barlev, General Counsel and Corporate Secretary, together with a proof of ownership (ishur baalut), as of the Record Date, issued by that member of the TASE.
• Voting Electronically. Shareholders in "Street Name" whose shares are held through Members of the TASE may also vote their shares electronically via the electronic voting system of the Israel Securities Authority which vote shall be cast no later than April 25, 2019 at 8:00 a.m. Israeli time (6 hours before the Meeting time). You may receive guidance on the use of the electronic voting system from the TASE member through which you hold your shares.
If you are a registered shareholder, you may change your vote at any time prior to the exercise of authority granted in the proxy by delivering a written notice of revocation to our Corporate Secretary, by granting a new proxy bearing a later date, or by attending the Meeting and voting in person. Attendance at the Meeting will not cause your previously granted proxy to be revoked unless you specifically so request.
If your shares are held in street name, you may change your vote by submitting new voting instructions to your broker, bank, trustee or nominee or, if you have obtained a legal proxy from your broker, bank, trustee or nominee giving you the right to vote your shares, by attending the Meeting and voting in person.
Shareholders are permitted to express their position on the proposals to be voted on at the Meeting by submitting a written statement, through the company, to the other shareholders (the "Position Statement"). Position Statements should be submitted to our company at our registered offices, at 2 Dov Friedman Street, Ramat Gan 5250301, Israel. Any Position Statement received will be furnished to the SEC on Form 6-K and will be made available to the public on the SEC's website at http://www.sec.gov, and in addition at http://www.magna.isa.gov.il or http://maya.tase.co.il. Position Statements should be submitted no later than April 15, 2019. A shareholder is entitled to contact us directly and receive the text of the proxy card and any Position Statement.
The quorum for any shareholders meeting must include the presence, in person or by proxy, of shareholders holding or representing, in the aggregate, at least one third of the voting rights. No business will be considered or determined at a general meeting, unless the requisite quorum is present within half an hour from the time appointed for the general meeting. If within half an hour from the time appointed for the general meeting a quorum is not present, the general meeting will stand adjourned to the same day one week thereafter, at the same time and place, or to such other time as designated in the notice for such meeting ("Adjourned Meeting"). If within half an hour from the time appointed for the Adjourned Meeting a quorum is not present, any number of shareholders present will represent a quorum.
This notice will serve as notice of such reconvened meeting if no quorum is present at the original date and time and no further notice of the reconvened meeting will be given to shareholders.
Abstentions and broker non-votes will be counted towards the quorum. Ordinary shares represented in person or by proxy (including broker non-votes and shares that abstain or do not vote with respect to one or more of the matters to be voted upon) will be counted for purposes of determining whether a quorum exists. "Broker non-votes" are shares held in a street name by a bank or brokerage firm that indicates on its proxy that it does not have discretionary authority to vote because the nominee does not have discretionary voting power with respect to a particular matter and has not received instructions from the beneficial owner on that particular matter. On all matters considered at the Meeting, abstentions and broker non-votes will be treated as neither a vote "for" nor "against" the matter, although they will be counted as present in determining if a quorum is present. Unsigned or unreturned proxies, including those not returned by banks, brokers, or other record holders, will not be counted for quorum or voting purposes.
Each ordinary share entitles the holder to one vote, except as otherwise described below. Our Articles of Association require each shareholder that wishes to participate in the Meeting to certify to us prior to the vote, or if the shareholder is voting by proxy, on the proxy card, as to whether or not his or her holdings in our company, or his or her vote, requires the approval of the Prime Minister of Israel and Israeli Minister of Communications pursuant to the Israeli Communications Law (Telecommunications and Broadcasting), 1982, or the Communications Law, or the Communications Order (Determination Of Essential Service Provided By "Bezeq" The Israeli Telecommunications
Corp., Limited), 5757-1997, or the Communications Order. If a shareholder does not provide such certification, such shareholder will not be entitled to vote at the Meeting and such shareholder's vote will not be counted for quorum purposes.
According to our Articles of Association, "Exceptional Holdings" do not entitle the holder to vote such shares at the Meeting. "Exceptional Holdings" is defined in the Communications Order and our Articles of Association and generally refers to the acquisition of control, means of control or significant influence without the approval required by the Communications Law or the Communications Order. "Means of control" means the right to vote at a general meeting of the company, to appoint a director or general manager of the company, to participate in the profits of the company or a share of the remaining assets of the company after payment of its debts upon liquidation. "Significant influence" means the ability to significantly influence the activity of a company, whether alone or together with or through others, directly or indirectly, as a result of holding means of control in that company or in another company, including ability derived from the company's articles of association, a written, oral or other kind of agreement, or from any other source, excluding solely as a result of the performance of an office holder's duties in the company. In this context, holding 25% of the means of control of a company is presumed to confer significant influence. The control permit issued to us in connection with our acquisition of the controlling interest in Bezeq - The Israeli Telecommunications Corp., or Bezeq, Israel's largest telecommunications provider (TASE: BZEQ), includes a provision permitting shareholders that are not members of the Eurocom Group to hold up to 15% of our outstanding share capital, subject to certain conditions set forth in the control permit. An English translation of the relevant provision in our control permit may be viewed on our website at www.bcommunications.co.il.
The affirmative vote of a majority of ordinary shares represented at the Meeting, in person or by proxy, entitled to vote and voting on the matter, is necessary for the approval of Proposals 1A and 1B to be acted upon at the Meeting.
In addition, for the approval of Proposal 1A, the shareholders voting in favor of the matter must include at least a simple majority of the shares voted by shareholders other than controlling shareholders or shareholders who have a personal interest in the matter. This majority requirement will not be required if the total number of shares of such non-controlling shareholders and disinterested shareholders who vote against the matter represent 2% or less of the voting rights in the company.
A "controlling shareholder" for purposes of the requisite majority is defined as a shareholder that has the ability to direct the activity of the company, other than an ability resulting only from serving as a director or having another position in the company.
A "personal interest" of a shareholder (i) includes a personal interest of (x) any relative of the shareholder; (y) a company with respect to which the shareholder (or any such relative) serves as a director or the chief executive officer, owns at least 5% of the shares or has the right to appoint a director or the chief executive officer; and (y) a person acting as a proxy for the shareholder (even if the shareholder himself does not have a personal interest), and (ii) excludes an interest arising solely from the ownership of shares. The term "relative" means a spouse, sibling, parent, grandparent and child, and child, sibling or parent of a spouse or the spouse of any of the foregoing.
We will pay the cost of soliciting proxies from our shareholders. Proxies will be solicited by mail and may also be solicited in person, by telephone or electronic communication, by our directors, officers and employees. We will reimburse brokerage houses and other custodians, nominees and fiduciaries for their expenses in accordance with the regulations of the Securities and Exchange Commission, or SEC, concerning the sending of proxies and proxy material to the beneficial owners of our shares.
We will publish the final results in a Form 6-K filed with the SEC promptly following the Meeting. You may obtain a copy of the Form 6-K through any of the following means:
• reviewing our SEC filings under the heading "SEC Filings" within the Investors section of our website at www.bcommunications.co.il; or

• reviewing our SEC filings through the SEC's EDGAR filing system at www.sec.gov or through the Tel-Aviv Stock Exchange filings at www.tase.co.il or through the Tel-Aviv Stock Exchange filings at http://www.magna.isa.gov.il/.
As of March 20 2019, Internet Gold, our controlling shareholder, held of record 19,363,396 shares, or 51.95% of our outstanding ordinary shares. Eurocom Communications, managed by attorneys Pinchas Rubin, Amnon Lorch and Uri Gaon as special managers, pursuant to a Tel Aviv District Court decision and an approval by the Israeli Ministry of Communications, is the beneficial holder of 15,308,966 of the ordinary shares of Internet Gold.
The following table sets forth certain information as of March 20, 2019 regarding the beneficial ownership by all shareholders known to us to own beneficially 5% or more of our ordinary shares, our directors and all directors and executive officers as a group:
| Name | Number of Ordinary Shares Beneficially Owned(1) |
Percentage of Ownership(2) |
|---|---|---|
| Internet Gold | 19,363,396 | 51.95% |
| Benny Gabbay | 1,073 | (*) |
| Shlomo Zohar | — | — |
| Ami Barlev | — | — |
| Moshe Rosenthal | — | — |
| Debbie Saperia | — | — |
| All directors and executive officers as a group (7 persons) | 1,073 | (*) |
* Less than 1%
____________
(1) Beneficial ownership is determined in accordance with the rules of the SEC and generally includes voting or investment power with respect to securities. Ordinary shares relating to options currently exercisable or exercisable within 60 days of the date of this table are deemed outstanding for computing the percentage of the person holding such securities, but are not deemed outstanding for computing the percentage of any other person. Except as indicated by footnote, and subject to community property laws where applicable, the persons named in the table above have sole voting and investment power with respect to all shares shown as beneficially owned by them.
(2) The percentages shown are based on 37,274,645 ordinary shares outstanding (which exclude 19,230 shares held as treasury shares) as of March 20, 2019.
In addition, Yelin Lapidot Holdings Management Ltd. reported on a Schedule 13G/A filed on February 11, 2019, that it held 1,510,858 ordinary shares, which at the time constituted 5.05% of our equity.
(Items 1A and 1B on the Proxy Card)
On June 16, 2016, our shareholders approved a compensation policy for our directors and officers in accordance with the requirements of the Israeli Companies Law.
The compensation policy must be reviewed from time to time by our Compensation Committee and Board of Directors, to ensure its alignment with our compensation philosophy and to consider its appropriateness for our company. Pursuant to the Israeli Companies Law, the compensation policy must generally be re-approved once every three years by the Board of Directors, after considering the recommendations of the Compensation Committee, and by a "disinterested majority" of the company's shareholders. Any amendment to the compensation policy requires the same approvals.
To the extent not approved by shareholders, the Compensation Committee and the Board of Directors may nonetheless approve the compensation policy, following re-discussion of the matter and for specified reasons, provided such approval is in the best interests of the company.
Pursuant to the Israeli Companies Law, a compensation policy requires shareholder approval once every three years. Accordingly, our Board of Directors determined to consider a new compensation policy.
When considering a new compensation policy, the Compensation Committee and the Board of Directors review various data and other information they deem relevant, with the advice and assistance of legal and compensation advisors. They also use benchmark studies of peer companies prepared for our company. Such compensation policy should be broad enough to enable us to meet our changing needs and operations throughout the ensuing term and enhance our ability to implement our strategic long-term goals and align them with the interests of our officers and directors.
Our Compensation Committee and the Board conduct an annual review of the compensation policy. In addition to the criteria that need to be addressed in the compensation policy as specified in Part A of the First Addendum to the Israeli Companies Law and other matters that must be included in the compensation policy as specified in Part B of the First Addendum to the Israeli Companies Law, the Compensation Committee and the Board periodically review the structure and components of the compensation paid by the company (including variable components), the compensation ratio among the company's employees, and review the compensation paid by other companies with characters similar to the company.
At the Meeting, we are seeking shareholder approval of a new compensation policy (the "Compensation Policy)" which is materially the same as the current compensation policy with a few changes as described below. The new Compensation Policy reflects the objectives that our Compensation Committee and Board of Directors believe should be achieved by the structure and content of executive compensation. The terms of the Compensation Policy are intended to provide a compensation framework for each of our directors and officers that will adequately incentivize them to assist us in reaching our long-term goals and assist in aligning their interests with the interests of our company and shareholders. We believe that the guidelines and the fixed and variable compensation terms set forth in the Compensation Policy will also enable us to maintain and recruit qualified senior officers and to enhance their motivation. The Compensation Policy also properly addresses officers' individual characteristics as the basis for distinctions between office holders and internal ratios between compensation of officers and compensation of other employees.
The material changes we wish to implement in the new Compensation Policy:
Decrease in the maximum wages of the CEO of our company. Taking into consideration, among other things, our financial situation and based on comparative economic analysis that we received from a financial advisor, it is proposed, with respect to position of the Chief Executive Officer, to decrease the maximum monthly wages for a full-time job from NIS 150,000 to NIS 100,000, and in respect of a part-time position from NIS 100,000 to NIS 70,000.
Changes in the amount of the Retention Bonuses – the current compensation policy includes the possibility of granting retention bonuses to the CEO and CFO (for a period of up to five years.) Taking into consideration, among other things, our financial situation and based on comparative economic analysis that we received from a financial advisor, it is proposed to decrease the maximum retention bonus that could be granted to the CEO from NIS 2,000,000
to NIS 500,000. However, in light of the importance of retaining a CFO in the company, it is proposed to increase the maximum retention bonus that could be granted to the CFO from NIS 150,000 to NIS 200,000.
"Run Off Insurance Policy" - in order to ensure that we will continue to hold a directors' and officers' insurance policy in the event of "change of control" transactions, we wish to include a provision authorizing the purchase of a run-off directors' and officers' insurance policy as insurance coverage for the members of our board of directors and officers with respect to matters arising on or before the effective time of such transactions, such policy to extend for a period of seven years from the effective time (the "Run-Off Insurance Policy"). The liability coverage shall not exceed a per-occurrence limit and an aggregate limit (for a one- year period) of \$35 million in addition to reasonable litigation expenses. The total premium shall not exceed 450% of the annual premium that the company paid for its directors' and officers' insurance in the previous applicable year. The purchase a Run-Off Insurance Policy shall be approved by the Compensation Committee (and, if required by law, by the Board) which shall determine that the Run-Off Insurance Policy reflects the current market conditions and that it shall not materially affect the Company's profitability, assets or liabilities. For this purpose, an impact of less than 10% will not be considered a material effect on the Company's profitability, assets or liabilities.
It is proposed to amend Section 7.2.4 of the Compensation Policy as follows:
7.2.4 The Company may release the Company's Officers, in advance, from liability for breach of the duty of care to the Company, in accordance with any law, including any Officer of the Company who is the controlling shareholder or a relative thereof, subject to the receipt of approvals in accordance with any law. Such a release shall not apply to a resolution or transaction in which the controlling shareholder or any Officer of the Company (including an Officer other than the one to whom the release is granted) has a personal interest, all the above subject to the provisions of the Companies Law and the Company's Articles. Such limitation on the release regarding resolutions or transactions in which the controlling shareholder or any Officer of the Company has a personal interest shall be included in the Company's Articles of Association and in the indemnity/release letters or agreements provided to all Officers.
Our Compensation Committee discussed the proposed Compensation Policy, approved it and recommended its approval by the Board and the shareholders. Our Board of Directors, at its meeting held on March 13, 2019, approved the new Compensation Policy.
Our Compensation Committee and Board determined that the Compensation Policy attached as Exhibit A to this Proxy Statement reflects our company's character, financial position, needs, prospects and strategic goals and therefore would be for the benefit of the our company and shareholders and recommended that our shareholders approve it.
Management believes that the amendments to the compensation policy with respect to the insurance items are necessary and essential in view of the possible changes in the company's holding structure and future events effecting the company's operations. These changes are essential in order to enable the officers to operate in a safe and orderly business environment, to allow officers' judgment to remain unimpaired, and to enable the officers to have proper liability coverage in a complex business environment.
In addition, the amendments to the compensation policy mainly reflect significant reductions in executive compensation benefits in favor of the company's shareholders.
It is therefore proposed that at the Meeting the following resolutions be adopted:
1A. "RESOLVED, to approve the new Compensation Policy attached to the Proxy Statement as Exhibit A for a period of three (3) years."
AND
1B. "RESOLVED, to authorize the Compensation Committee and the Board of Directors to implement the Compensation Policy's provisions regarding the purchase of insurance for officers and directors."
The affirmative vote of a majority of ordinary shares represented at the Meeting, in person or by proxy, entitled to vote and voting on the matter, is necessary for the approval of Proposal 1A and 1B to be acted upon at the Meeting.
In addition, for the approval of the Proposal 1A, it is required that the shareholders voting in favor of the matter include at least a simple majority of the shares voted by shareholders other than controlling shareholders or shareholders who have a personal interest in the matter. This majority requirement will not be required if the total number of shares of such non-controlling shareholders and disinterested shareholders who vote against the matter represent 2% or less of the voting rights in the company.
According to the Companies Law, a "personal interest" of a shareholder (i) includes a personal interest of the shareholder and any members of the shareholder's family, family members of the shareholder's spouse, or a spouse of any of the foregoing, or a personal interest of a company with respect to which the shareholder (or such family member) serves as a director or the CEO, owns at least 5% of the shares or holds 5% of the voting rights or has the right to appoint a director or the CEO, (ii) includes a personal interest of anyone voting by proxy or granting a proxy with respect to the proposal and (iii) excludes an interest arising solely from the ownership of our ordinary shares.
A shareholder must notify the company prior to the Meeting whether the shareholder is deemed to be a controlling shareholder in the company or has a personal interest in Proposal 1A or not as a condition for that shareholder's right to vote and be counted. Shareholders who do not attend the Meeting in person should follow the instructions on the form of proxy card or form of written ballot or ISA's electronic voting system form, as applicable, to indicate whether or not they have a personal interest in this matter.
Our controlling shareholders may have a personal interest in Proposal 1A. Accordingly, pursuant to the Israeli Companies Law, such approval requires the affirmative vote of a majority of the shares present, in person or by proxy, and voting on the matter, provided that either (i) at least a majority of the shares of shareholders who do not have a personal interest in the resolution or who are not controlling shareholders are voted in favor thereof (abstentions and brokers non-vote are disregarded) or (ii) the total number of shares of shareholders who do not have a personal interest in the resolution or who are not controlling shareholders who voted against it does not exceed two percent of the outstanding voting power in the company. The Companies Law requires that each shareholder voting on Proposal 1A indicate whether or not the shareholder has such a personal interest. Otherwise, the shareholder is not eligible to vote on the proposal.
Under the Israeli Companies Law, the board of directors may approve a compensation policy even in the event it was not approved by the shareholders; provided that the compensation committee and the board of directors resolved, after an additional discussion concerning the compensation policy, that the approval of the compensation policy in spite of the objection of the company's shareholders is beneficial to the company.
Upon the receipt of a properly signed and dated proxy, which with respect to the applicable portion of this resolution includes an indication as to whether or not the shareholder has a "personal interest" in the approval of Proposal 1A, and unless otherwise instructed in the proxy, the person named as proxy will vote the shares represented thereby "FOR" the above-mentioned proposal.
The Board of Directors does not intend to bring any matters before the Meeting other than that specifically set forth in the Notice of the Meeting and knows of no matters to be brought before the Meeting by others. If any other matters properly come before the Meeting, it is the intention of the persons named in the accompanying proxy to vote such proxy in accordance with the judgment and recommendation of the Board of Directors.
By Order of the Board of Directors,
Ami Barlev Chief Executive Officer
Date: March 20, 2019

2.1 The Company attaches great importance to devising a correct and appropriate Compensation Policy for the Company's Officers, inter alia, by creating appropriate incentives for the Company's Officers, to promote the Company's objectives, its work plans and its policy, for both the long and short term, taking into consideration, inter alia, the Officers' areas of responsibility, and also the risks applicable to the Company's activities.

The Company attaches the utmost importance to retaining the Company's Officers. As of the present date, the Company has only two officers, whose activities require expertise, professional stability, extensive know-how, extensive experience in working with the Group's interfaces, and so on and so forth. Beyond this, the activities of the Officers at the Company require the management of a stable, efficient and productive work interface with the Bezeq Group, both at the level of the numerous interfaces that exist with regard to the companies' financial systems, and also at the level of the various management interfaces between the Company and Bezeq. These activities require stability and preservation over time. Beyond this, the Company's activities involve providing support for capital/debt-raising and issue processes, implementing various processes with the capital markets, providing support for complex financing processes and agreements, and also providing continuous support, on a day-to-day basis, of the management of the Group's activities with the financing entities and the Company's management interfaces, which require skill, extensive experience and knowhow which have been acquired over the years. In view of this, the Company attaches the utmost importance to and places a vital emphasis on retaining the Company's Officers.
It should be noted that in view of the parallel nature and activities of Internet Gold - Golden Lines Ltd. ("Internet Gold"), the Company's parent company, and of the Company per se, which manage many similar and parallel activity interfaces, at the level of fiscal management, financial management, activities in the capital markets, corporate headquarter activities, etc., the activities of the Company's Officers are divided between Internet Gold and the Company at a ratio of one-third (Igld) to two-thirds (Bcom), based on an activity assessment performed by the Company's management and considering that the scope and complexity of the Company's debt are significantly greater, as well as the greater equity value, both in terms of the division of time and resources and also in terms of the division of the Officers' salary. This being the case, the Officers' salary is, generally speaking, low, on average. In addition, the scope of office of the Officers is divided in the manner described above between the Company and Internet Gold, and therefore the compensation data presented in this Policy reflect the said division.
It should be noted that in view of the parallel nature and activities of Internet Gold - Golden Lines Ltd. ("Internet Gold"), the Company's parent company, and of the Company per se, which manage many similar and parallel activity interfaces, at the level of fiscal management, financial management, activities in the capital markets, corporate headquarter activities, etc., the activities of few of the Company's Officers may be divided between Internet Gold and the Company at a ratio of between 25%-33.3% (Igld) to 66.66%-75% (Bcom), based on an activity assessment performed by the Company's management and considering that the scope and complexity of the Company's debt are significantly greater, as well as the greater equity value, both in terms of the division of time and resources and also in terms of the division of some of the Officers' salaries. This being the case, the Officers' salary is, generally speaking, low, on average. In addition, the scope of office of the Officers is divided in the manner described above between the Company and Internet Gold, and therefore the compensation data presented in this Policy reflect the said division.
It is hereby clarified that the Company may from time to time change the scope of the division of the positions or cancel it, in accordance with the analysis of the relations between the companies, the volume of activity and the level of the existing operational interfaces between the two companies, including taking into consideration the possibility of change of control and/or composition of the interested parties between the two companies.
making the relevant adjustments to the Officer's experience, the characteristics of his job and the manner of performance of the position by him.
The total compensation of the Company's Officers comprises a number of components (in whole or in part)1 :
____________
It should be clarified that in view of the unique nature of the Company's operations, it has been determined that the Compensation Policy will comprise the incorporation of long-term retention compensation, with the aim of providing an incentive to the Officers to maintain their activities and the quality of their work at the Company (such as the retention plans).
1 It should be noted that in view of the parallel nature and activities of Internet Gold - Golden Lines Ltd. ("Internet Gold"), the Company's parent company, and of the Company per se, which manage many similar and parallel activity interfaces, at the level of fiscal management, financial management, activities in the capital markets, corporate headquarter activities, etc., the activities of few of the Company's Officers may be divided between Internet Gold and the Company at a ratio of between 25%-33.3% (Igld) to 66.66%-75% (Bcom), based on an activity assessment performed by the Company's management and considering that the scope and complexity of the Company's debt are significantly greater, as well as the greater equity value, both in terms of the division of time and resources and also in terms of the division of few of the Officers' salary. This being the case, the Officers' salary is, generally speaking, low, on average. In addition, the scope of office of the Officers is divided in the manner described above between the Company and Internet Gold, and therefore the compensation data presented in this Policy reflect the said division.
It is hereby clarified that the Company may from time to time change the scope of the division of the positions or cancel it, in accordance with the analysis of the relations between the companies, the volume of activity and the level of the existing operational interfaces between the two companies, including taking into consideration the possibility of change of control and/or composition of the interested parties between the two companies.
It should be noted that in view of the parallel nature and activities of Internet Gold, the Company's parent company, and of the Company, which manage many similar and parallel activity interfaces, at the level of fiscal management, financial management, activities in the capital markets, corporate headquarter activities, etc., the activities of the Company's Officers are divided between Internet Gold and the Company (33%- 66%, Respectively), both in terms of the division of time and resources and also in terms of the division of the Officers' salary. This being the case, the Officers' salary is, generally speaking, low, on average. In addition, the scope of office of the Officers is divided in the same manner between the Company and Internet Gold, and therefore the compensation data presented in this Policy reflect the said division.
It is worth noting that the Company's results as a holding company are primarily derived from the results of the Bezeq Group, and therefore, there is an inherent difficulty in imposing a direct connection between the Company's financial results and the Officers' compensation. On the other hand: the Officers' work at the Company is intensive, it demands expertise and extensive acquired experience, and it also entails extremely significant challenges which require, in the opinion of the Company's management, the formulation of stable employment agreements, with long-term retention attributes.
Moreover, the character of the professional activities of the Company's Officers is designed, for the most part, to preserve the Company's stability, by implementing various stable work interfaces with financing entities, institutional investors, etc. These activities, by nature, require the Company to act in order to retain its Officers, inter alia, for the purpose of reinforcing such work interfaces on a proper and stable basis.
In their examination and approval of the Terms of Office and Employment of an Officer, and on a case-by-case basis, the Compensation Committee and the Board of Directors shall address the following matters:
4.2.6 The Officer's education, qualifications, expertise, professional experience and his activities and contribution to the achievement of the Company's business targets and the Company's compliance with its work plans (in his current or previous position), based on data pertaining to the Company's operating results in various aspects relating to the Officer's areas of responsibility and the market conditions existing at the time of and prior to the examination.
4.2.7 The Officer's position, his areas of responsibility and previous salary agreements signed with him. In addition, insofar as relevant, comparative data shall be presented regarding former or current officers at the Company in the same position or in similar positions, in relation to all of the components of the Terms of Office and Employment. In addition, if relevant, any material changes that have taken place in his powers and in his areas of responsibility during the year, if any - will be taken into account.
| Position | Ratio of Base Salary to Average Salary |
Ratio of Base Salary to Median Salary |
Ratio of Cost of Salary to Average Cost of Salary |
Ratio of Cost of Salary to Median Cost of Salary |
|---|---|---|---|---|
| CEO | 1:3 | 1:6.6 | 1:2.8 | 1:5.5 |
| CFO | 1:0.7 | 1:1.5 | 1:0.75 | 1:1.5 |
In determining these ratios the Company took into account the salary of the officers.
According to the assessment of the Compensation Committee and the Board of Directors, the above-mentioned ratios are appropriate and reasonable, taking into consideration the Company's characteristics, and they will not be detrimental to the employment relations at the Company, particularly in view of the fact that only five employees are employed at the Company, including the two Officers, and the position of the other three employees is relatively minor, to a significant extent, to the Officers' position.
Should the Company deviate from the ratio, in a scope exceeding 40% of the discrepancies described above, then the matter shall be brought for further discussion by the Compensation Committee and the Board of Directors, and they shall examine whether any changes are necessary in view of the said deviation, and the Company shall make disclosure to this effect, insofar as the deviation is material. Any deviation within these limits has been defined by the Company's organs as reasonable.
4.2.10The ratio between the variable components and the fixed components to be granted to the Officer shall be determined, in any event, in a manner that will not encourage the taking of unreasonable risks.
The desired ratio between the variable components and the fixed components of the various Officers at the Company for any given year shall be as set forth below:
| Position | Fixed Components (including related terms) (%) |
Variable Components (bonuses and payments based on retention targets) (%) |
|---|---|---|
| CEO | 55% - 100% | 0% - 45% |
| CFO | 55% - 100% | 0% - 45% |
2 "Salary" - as this term is defined in the Companies Law from time to time; as of the present time - the income in respect of which National Insurance payments are made pursuant to Chapter O of the National Insurance Law [Consolidated Version], 5755 - 1995.
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It should be emphasized that the intention is to the planned ratio only, assuming receipt of the target bonus, as stated in this Policy. The actual ratio in any given year between the components of the compensation package may vary, due to underperformance or due to over performance, which might affect the variable compensation as stated in this Policy. In addition, it should be clarified that in view of the unique nature of the Company's operations and the importance of preserving the many permanent work interfaces at the Company, the Company attaches, as a matter of principle, importance to strengthening the fixed compensation components for the Officers, and accordingly, the aforesaid ratios have been determined as part of the entirety of the total considerations.
Should the Company deviate from the ratio, in a scope exceeding 40% of the discrepancies described above, then the matter shall be brought for further discussion by the Compensation Committee and the Board of Directors, and they shall examine whether any changes are necessary in view of the said deviation, and the Company shall make disclosure to this effect, insofar as the deviation is material. Any deviation within these limits has been defined by the Company's organs as reasonable.
The salary to which the Officer is entitled is a fixed component which shall be determined, insofar as practicable, by the date of commencement of his service in the relevant position at the Company and shall be updated from time to time in accordance with the Compensation Policy.
| Position | Maximum (in NIS) (gross, not cost value) per month, and assuming retention of scopes of office position and divisions of office as of the present time3 of 50%-75% (Scope of position) |
Maximum (in NIS) (gross, not cost value) per month, assuming full scope of position |
|---|---|---|
| CEO | 100,000 70,000 | 150,000 100,000 |
| CFO | 35,000 | 52,500 |
These ranges shall be examined by the Compensation Committee and the Board of Directors in the course of the annual examination of the Compensation Policy in accordance with section 11 below, and they shall be updated insofar as necessary, inter alia, in keeping with the Comparative Data for Similar Companies and in keeping with the Company's business situation and the personnel employed at the Company or in accordance with other considerations.
Any deviation beyond the ranges specified above shall be brought for approval by the Company's competent organs, in accordance with the provisions of the law.
____________
5.2.1 Directors of the Company (both outside external directors and others) shall be paid annual compensationremuneration, participation compensation remuneration and the reimbursement of expenses in accordance with the provisions determined in the Companies Regulations (Rules Regarding Remuneration Compensation and Expenses for External Outside Directors), 5760 - 2000 (hereinafter: the "Compensation Remuneration Regulations"), in accordance with the rank at
3 As described above, as of the present time, the office of the Company's CEO and the Company's CFO is divided between the Company's parent company, Internet Gold, and the Company at a ratio of one-third to two-thirds (respectively).
which the Company is classified pursuant to the said Regulations. The fees to be determined shall not exceed the maximum compensation remuneration permitted in the Compensation Remuneration Regulations4 .
5.2.2 Notwithstanding the foregoing, a waiver by a director (who is not an outside external director) of the compensation remuneration due to him pursuant to the Compensation Remuneration Regulations shall not be deemed to be a deviation from this Policy5 .
6.1 In view of the unique nature of the Company's operations and the importance of retaining the Company's Officers, the Company's Board of Directors and Compensation Committee may set "retention bonuses" for the Company's Officers, in a total amount of up to: (a) NIS 2,000,000500,000 for the Company's CEO, which shall be accumulated gradually over a period of between up to 2-5 years; (b) NIS 150200,000 for the Company's CFO, which shall be accumulated gradually over a period of up to 5 years; and all in view of the reasons specified above. It shall be clarified that in any event, the situation shall not arise where several retention plans exist, concurrently, for the same Officer.
____________
____________
6.3.1 Quantitative targets at the level of the Company.
63 For officers who are not directors. The Company's results shall be pursuant to the Company's audited financial statements.

6.3.4 The evaluation of performance by the Company's Board of Directors which shall address, inter alia, the Officer's contribution and performance, and also criteria which cannot be objectively quantified. The qualitative indices (the evaluation by the Board of Directors) shall constitute 25%, at the most, of the basis for the annual bonus, which, in the opinion of the Compensation Committee and the Board of Directors, represents an insubstantial part, as compared with the total variable components granted to the Officers, or up to three salaries for any Officer, whichever the higher. Notwithstanding the foregoing, the share of such discretionary components maybe at a higher rate, up to the maximum extent permitted by law,as in effect from time to time, specifically, with respect to officers which are not the CEO.
Below are several examples, in principle, of the above-mentioned targets (without derogating from the right of the Board of Directors to determine additional targets, in accordance with the criteria as set forth in this Policy):
These targets shall be set, based on the Company's strategy, as reflected in its annual budget, as devised and approved each year by the Board of Directors of the Company (hereinafter: the "Annual Budget"), and they shall be adjusted to the Company's performance in the course of the year for which the bonus is being paid.
Notwithstanding the foregoing, the Compensation Committee and the Board of Directors may in individual cases approve at their discretion a discretionary bonus, subject to a cap of up to three salaries, for individual achievements, for specific achievements in the course of the year or for the advancement of material/strategic issues.
6.4 The Board of Directors shall determine the text of the targets in advance, whilst determining the various components thereof.
The Board of Directors shall have discretion and flexibility in determining the weights and the targets, and they shall be reviewed by it once a year as aforesaid, in accordance with the recommendations of the Compensation Committee in that regard. For purposes of this matter, the Compensation Committee and the Board of Directors shall consider the recommendation of the Company's CEO regarding the mix of targets and weights for the managers subordinate to him and the recommendation of the Chairman of the Board of Directors regarding the mix of targets and weights for the CEO. It is further clarified that, to the extent allowed by law, the Board of Directors upon the recommendation of the Compensation Committee may increase with respect to any of the Company's Officers the discretionary component and even determine that this will be the only component for purposes of calculating the performance-dependent bonus for the relevant Officer, all as aforesaid and subject to any law.
Notwithstanding that stated in this section 6 above and below, the annual bonus shall not be distributed to any of the Officers of the Company in any of the events set forth below:
Furthermore, the annual bonus, if determined, shall be subject to the restrictions set forth below:
According to the assessment of the Compensation Committee and the Board of Directors, the ceiling for the annual bonus reflects targets which do not create an incentive to take increased risks.

the said year, including after termination thereof, should it find that there are relevant considerations, such as financial or other considerations, which, paying heed to the Company's situation, justify the reduction or cancellation of the bonuses of the Company's Officers, even if retroactively.
Should an Officer's Terms of Office and Employment include provisions regarding the matters set forth below, they shall be determined in accordance with the relevant considerations and criteria, as enumerated in sections 2, 3 and 4.2 above, and in accordance with the terms and conditions set forth below:

The Company has insurance to cover the liability of officers and directors who are serving and/or shall serve at the Company from time to time, including directors who have control, or a relative thereof, and also letters of release from liability and an undertaking to indemnify officers and directors of the Company (who are not controlling shareholders, or a relative thereof).
In accordance with the provisions of the Company's Articles, the maximum amount of indemnity for all of the Officers shall not exceed 25% of the Company's shareholders' equity pursuant to the Company's most recent financial statements, as shall be accurate as of the actual date of payment of the indemnity.
7.2.3 Subject to the approval of the Compensation Committee (and, if required by law, by the Board) the Company shall be entitled to purchase a "run off" Insurance Policy of up to seven (7) years, with the existing insurance carrier or any other insurance company, including but not limited to in case of a merger, consolidation or insolvency involving the Company, a change of control in the Company, sale of all or most of the Company's assets, or any other circumstances determined by the Compensation Committee, which policy shall comply with the following:
The amount of the participation fee which shall be determined in any policy purchased as stated shall not deviate from that customary in the market for insurance policies of the type and the scope and at the time of the engagement in the policy;
8.1 An Officer shall be entitled to advance notice at the time of termination of employment, as shall be determined in the employment agreement or in the agreement for the provision of services between the Company and the Officer, in accordance with that set forth below (in such a manner that shall not be less than the minimum required by law):
| Position | Maximum Period |
|---|---|
| CEO | Up to 6 months |
| CFO | Up to 4 months |
8.5.2 The termination bonuses shall be brought for the approval of the competent organs at the Company, in accordance with the provisions of the law, prior to the execution of the employment agreement or the agreement for the provision of services, and the bonuses shall be determined in accordance with the relevant considerations and criteria, as enumerated in sections 2, 3 and 4.2 above, and subject to the Officer's compliance with all of the following terms and conditions:
8.5.2.2 During the period of his employment, he made a significant contribution to the advancement of the Company's business and the maximization of its profits.
The employment agreements and the agreements for the provision of services by the Officers shall contain provisions whose purpose is to protect the Company's intellectual property rights and also confidentiality and non-competition stipulations, and the wording thereof shall be adjusted to suit the relevant Officer, in accordance with the sensitivity of his position and his importance to the Company.
However, non-material changes in the Terms of Office and Employment of Officers of the Company shall require the prior approval of the Compensation Committee only, where the latter confirmed that a particular change in the Terms of Office and Employment is non-material. In this regard, it has been determined that the total of non-material changes in the Terms of Office and Employment of an Officer of the Company that may be approved by the Compensation Committee in any reporting year may not exceed 5% (in real terms) of the total of the Terms of Office and Employment of an Officer of the Company that were approved by the Company's competent organs for that reporting year.
The Compensation Policy shall be in full force and effect for three years from the date of approval thereof by the general meeting as aforesaid, in accordance with the provisions of section 267a(d) of the Law.
Notwithstanding the foregoing, the Board of Directors of the Company shall examine from time to time, and at the latest, each year, the Compensation Policy and also its consistency with the provisions of the law, insofar as any material change shall take place in the circumstances which existed at the time of determination hereof or for other reasons. Subject to that stated in section 10.2 above, changes to the Compensation Policy, if any, shall be approved in accordance with the provisions of the law.
In addition, the Compensation Committee shall examine the application of the Compensation Policy, from time to time; and should the Committee so deem fit, it shall recommend that the Board of Directors update the Compensation Policy.

The undersigned hereby appoint(s) Ami Barlev and Itzik Tadmor, attorneys or attorney of the undersigned, for and in the name(s) of the undersigned, with power of substitution and revocation in each to vote any and all ordinary shares, par value NIS 0.10 per share, of B Communications Ltd. (the "Company"), which the undersigned would be entitled to vote as fully as the undersigned could if personally present at the Extraordinary General Meeting of Shareholders of the Company to be held on April 25, 2019 at 2:00 p.m. (Israel time) at the offices of the Company, 2 Dov Friedman Street, Ramat Gan 5250301, Israel and at any adjournment or adjournments thereof, and hereby revoking any prior proxies to vote said shares, upon the following items of business more fully described in the Notice of and Proxy Statement for such Extraordinary General Meeting, or the Proxy Statement, (receipt of which is hereby acknowledged):
THIS PROXY WILL BE VOTED AS SPECIFIED ON THE REVERSE. IN THE ABSENCE OF SUCH SPECIFICATION, THE SHARES REPRESENTED BY THIS PROXY CARD WILL BE VOTED FOR ITEM 1A AND 1B SET FORTH ON THE REVERSE. ON ANY OTHER BUSINESS THAT MAY PROPERLY COME BEFORE THE MEETING, THIS PROXY WILL BE VOTED IN ACCORDANCE WITH THE JUDGMENT OF THE PERSONS NAMED ABOVE AS PROXIES.
VOTES CAST FOR ITEM 1A WILL NOT BE COUNTED UNLESS "YES" OR "NO" HAS BEEN SPECIFIED AS TO WHETHER THE SHAREHOLDER HAS A PERSONAL INTEREST (AS DEFINED IN THE PROXY STATEMENT) WITH RESPECT TO THE PROPOSAL.
(Continued and to be signed on the reverse side)
April 25, 2019
Please date, sign and mail your proxy card in the envelope provided as soon as possible.
THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" FOR ITEMS 1A AND 1B. PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWN HERE ☒
Pursuant to Israeli law, in order to ensure specific majority requirements we are required to ask if you are (a) a controlling shareholder of the Company; or (b) do you have a personal interest in (as described in the Proxy Statement) in Item 1A on the proxy card.
(PLEASE NOTE: IF YOU DO NOT MARK EITHER YES OR NO, YOUR SHARES WILL NOT BE VOTED FOR THE PROPOSAL REQUIRING AN ADDITIONAL YES OR NO VOTE WITH RESPECT TO WHETHER YOU ARE CONTROLLING SHAREHOLDER OR HAVE A PERSONAL INTEREST.)
1A. To approve the new Compensation Policy attached to the Proxy Statement as Exhibit A for a period of three (3) years.
Are you a controlling shareholder or do you have a personal interest in Proposal 1A?
| ☐ NO | ☐ YES |
|---|---|
1B. To authorize the Compensation Committee and the Board of Directors to implement the Compensation Policy's provisions regarding the purchase of insurance for officers and directors.
☐ FOR ☐ AGAINST ☐ ABSTAIN
☐ YES ☐ NO
VOTES WILL NOT BE COUNTED UNLESS "YES" OR "NO" HAS BEEN SPECIFIED AS TO WHETHER THE HOLDINGS IN THE COMPANY OR THE VOTE REQUIRES THE APPROVAL OF THE PRIME MINISTER OF ISRAEL AND ISRAELI MINISTER OF COMMUNICATIONS (AS DESCRIBED IN THE PROXY STATEMENT).
To change the address on your account, please check the box at right and indicate your new address in the address space above. Please note that changes to the registered name(s) on the account may not be submitted via this method. ☐
Signature of Shareholder _______ Date _____ Signature of Shareholder__________ Date _____
Note: Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign. When signing as executor, administrator, attorney, trustee or guardian, please give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If signer is a partnership, please sign in partnership name by an authorized person.
☐ FOR ☐ AGAINST ☐ ABSTAIN
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