Aviva PLC — Proxy Solicitation & Information Statement 2011

Mar 29, 2011

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Voting ID Task ID Shareholder Reference No.

Before completing this Voting Instruction Form please read the notes included in the Notice of Annual General Meeting and the instructions in the Guidance Notes overleaf.

I/We instruct Equiniti Corporate Nominees Limited to vote, on a poll, on my/our behalf at the Annual General Meeting of Aviva plc to be held on Wednesday, 4 May 2011 at 11am and at any adjournment thereof in accordance with the instructions given below:

the above reference numbers (see note 7 overleaf). Please indicate below with a cross or other mark how you wish your votes to be cast on a poll. Please tick this box if it is your intention to attend the Annual General Meeting.

You may submit your votes at www.aviva.com/agm using

Resolutions	For	Vote Against withheld	Resolutions	For	Vote Against withheld
1 Annual Report and Accounts			17 Auditor's remuneration
2 Final dividend			18 Authority to allot shares
3 To elect Igal Mayer			19 Non pre-emptive
4 To re-elect Mary Francis			share allotments*
5 To re-elect Richard Karl Goeltz			20 Remuneration Report
6 To re-elect Euleen Goh			21 Corporate Responsibility Report
7 To re-elect Michael Hawker			22 Political donations
8 To re-elect Mark Hodges			23 14 days' notice for
9 To re-elect Andrew Moss			general meetings*
10 To re-elect Carole Piwnica			24 Annual Bonus Plan Rules
11 To re-elect Patrick Regan			25 Long Term Incentive Plan Rules
12 To re-elect Colin Sharman			26 All Employee Share Ownership
13 To re-elect Leslie Van de Walle			Plan Rules
14 To re-elect Russell Walls			27 Authority to purchase ordinary shares*
15 To re-elect Scott Wheway			28 Authority to purchase
16 To reappoint			83 /4% preference shares*
Ernst & Young LLP			29 Authority to purchase 83 /8% preference shares*

* Special resolution

Signed Dated 0609-141-S

Please tick this box if signing on behalf of a member under a Power of Attorney or as a Receiver or other authority (see note 4 overleaf).

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Useful notes for the AGM

• The Aviva 2011 Annual General Meeting (AGM) will be held on Wednesday, 4 May 2011 at 11am at the Barbican Centre, Silk Street, London EC2Y 8DS, UK. A map showing the location of the AGM is on the reverse of this card.
• Refreshments will be provided before and after the AGM in the Exhibition Area (Level -1) of the Barbican Centre.
• For your personal safety and security there will be bag searches for everyone attending the AGM. We recommend that you arrive in time to allow for this procedure.
• Cameras, recording equipment and other items that may interfere with the good order of the AGM will not be permitted in the Auditorium. You will be requested to turn off mobile telephones.
• There will be facilities for shareholders who are in wheelchairs. Anyone who is accompanying a shareholder who is in a wheelchair or who may otherwise require assistance will be admitted to the AGM as a guest of that shareholder.
• Sound amplification facilities, headsets, an induction loop and a speech-to-text transcription will be provided for people with hearing difficulties.

Please bring this card with you as evidence of your right to attend.

Aviva plc St Helen's 1 Undershaft London EC3P 3DQ Telephone +44 (0)20 7283 2000 www.aviva.com Registered in England No 2468686

Detach and retain

Guidance Notes on completing the Voting Instruction Form

• 1 You will find further details of the resolutions to be proposed at the AGM in the Notice of Annual General Meeting which is either enclosed or can be obtained from www.aviva.com/agm. Alternatively, you can contact the Company's Registrar, Equiniti on 0871 384 2953* to request a copy.
• 2 Please indicate with a cross or other mark in the appropriate boxes how you wish Equiniti Corporate Nominees Limited to vote on a poll.
• 3 The "Vote withheld" option is provided to enable you to abstain on any particular resolution. However, a "Vote withheld" is not a vote in law and will not be counted in the calculation of the proportion of the votes "For" or "Against" a resolution.
• 4 Please ensure you sign the form and initial any alterations. If someone other than you signs the form, the letter of authority, Power of Attorney or a certified copy of the Power of Attorney authorising him/her to sign on your behalf must be sent with this form. If the holder is a corporation, the form must be signed either under seal or under the hand of a duly authorised officer or attorney of that company. If the shareholding is held jointly the signature of any one holder is sufficient.
• 5 If your shareholding is held jointly, the votes of the senior holder who votes, either by proxy or in person, will be accepted to the exclusion of the votes from the other joint holders. For this purpose seniority for the joint holding is determined by the order in which the shareholders' names appear on the Company's Register of Members.
• 6 You can register your vote either online as outlined in note 7 below or by returning your completed form to the Company's Registrar, Equiniti, at Aspect House, Spencer Road, Lancing, West Sussex BN99 6UR, UK. A prepaid envelope, which will not require a stamp if posted in the UK, has been provided for your convenience.
• 7 You can register your instruction online by logging onto www.aviva.com/agm. You will require your Voting ID, Task ID and your Shareholder Reference Number, each of which can be found on your voting instruction form, overleaf. Please note that any electronic communication sent to the Company or Equiniti that is found to contain a computer virus will not be accepted.
• 8 Whether you register your instruction online or by post, your instruction must be received by no later than 11am on Thursday, 28 April 2011.

If you have any questions about completing this form please telephone Equiniti on 0871 384 2953*.

* Calls to this number are charged at 8 pence per minute from a BT landline. Charges from other telephone providers may vary. Lines are open from 8.30am to 5.30pm, Monday to Friday UK time. If you are calling from outside the UK please dial +44 (0)121 415 7046.