ASSOCIATED BANC-CORP — Director's Dealing 2013

May 21, 2013

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2013-05-20

Reporting Person: McKeag Bryan (Executive Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2013-05-20	Common Stock $0.01 Par Value	M	7000	$13.16	Acquired	31232.947	Direct
2013-05-20	Common Stock $0.01 Par Value	S	7000	$15.6143	Disposed	24232.947	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2013-05-20	Non-qualified Stock Option (Right to Buy)	$13.16	M	7000	Disposed	2020-01-27	Common Stock $0.01 Par Value (7000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $0.01 Par Value	5325.17	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Non-qualified Stock Option (Right to Buy)	$33.07	2015-01-26	Common Stock $0.01 Par Value (3500)	3500	Direct
Non-qualified Stock Option (Right to Buy)	$32.82	2015-12-13	Common Stock $0.01 Par Value (3600)	3600	Direct
Non-qualified Stock Option (Right to Buy)	$33.89	2017-01-24	Common Stock $0.01 Par Value (4750)	4750	Direct
Non-qualified Stock Option (Right to Buy)	$24.89	2018-01-23	Common Stock $0.01 Par Value (7500)	7500	Direct
Non-qualified Stock Option (Right to Buy)	$17.26	2019-01-28	Common Stock $0.01 Par Value (5000)	5000	Direct
Non-qualified Stock Option (Right to Buy)	$14.26	2021-01-25	Common Stock $0.01 Par Value (7000)	7000	Direct
Non-qualified Stock Option (Right to Buy)	$12.97	2022-01-23	Common Stock $0.01 Par Value (8000)	8000	Direct
Non-qualified Stock Option (Right to Buy)	$14.02	2023-01-22	Common Stock $0.01 Par Value (13151)	13151	Direct

Footnotes

F1: Options vest in annual increments over 3 years; 34% on the first anniversary after the grant date, and 33% on the second and third anniversaries after the grant date, respectively.

F2: Stock options vest in annual increments over 4 years; 25% on each anniversary after the grant date.